The Bourbon You Are Drinking Might Not Be What You Think

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  • เผยแพร่เมื่อ 19 ก.ย. 2024
  • May 27 -- Spend time at a bar and you start to notice something: People are drinking a lot more bourbon. Revenues are up more than 40 percent since 2009 and, in an attempt to capitalize on this boom, the number of bourbon brands has exploded. It’s a great time for America’s only true native spirit, but in between the unscrewing of bottles and the clinking of ice cubes lies the potential for a hangover: A lot of the bourbon you see out there isn’t what it purports to be. Bloomberg's Sam Grobart reports.

ความคิดเห็น • 578

  • @F1god04
    @F1god04 3 ปีที่แล้ว +8

    What they don’t mention is that many brands get their stuff from MGP, and then tweak and bottle from there.

  • @SuperFlickman
    @SuperFlickman 5 ปีที่แล้ว +83

    Anyone else wonder why he needed to travel to KY, then drive to a police station to
    ask a question when all he needed to do was use the internet? Lol

    • @Spartacus547
      @Spartacus547 5 ปีที่แล้ว +15

      He was using marketing flimflammery

  • @Listman11
    @Listman11 6 ปีที่แล้ว +194

    Go with the foolproof method. If you like the taste, drink it.

    • @TheOmniscientAtheist
      @TheOmniscientAtheist 5 ปีที่แล้ว +14

      Or my method: Wait till it's on offer, buy it, if you don't like it drink it anyway but don't buy it again. If you do like it stockpile a load of it whilst it's cheap.

    • @curiousotter2056
      @curiousotter2056 5 ปีที่แล้ว

      Buffalo lol

    • @shhmypupissleepin3015
      @shhmypupissleepin3015 5 ปีที่แล้ว +1

      David Oh dude that makes too much sense

    • @oldiesgeek454
      @oldiesgeek454 5 ปีที่แล้ว

      @@TheOmniscientAtheist "On offer"... I've never heard that expression. I know what you mean though. 🍺

    • @DMMDwrestler
      @DMMDwrestler 5 ปีที่แล้ว +1

      That’s so stupid. Your dollars are more important than your vote at the ballot box. When you buy a product, you endorse every part of the company’s process. Spend your votes wisely

  • @gorillawalk2
    @gorillawalk2 7 ปีที่แล้ว +197

    Maybe he couldn't find the Bulleit Bourbon distillery in Lawrenceburg, KY because Bulleit Bourbon is made at the Four Roses Distillery in Lawrenceburg, KY.

    • @rogerd777
      @rogerd777 6 ปีที่แล้ว +1

      It used to be. I haven't bought a bottle in a while, but I think they are distilling it elsewhere now. I can't remember where. I think eventually they want to restart an old distillery in the SW side of Louisville.

    • @tgijfriday
      @tgijfriday 6 ปีที่แล้ว

      So, where I went just a few months ago, and their secondary location where they distill doesn’t exist? Maybe their roots are where they say they are...

    • @josephbrazeau5411
      @josephbrazeau5411 6 ปีที่แล้ว +21

      Or because it's made in Lawrenceburg, Indiana at MGP?

    • @AlsatianFever
      @AlsatianFever 6 ปีที่แล้ว +7

      that's the bulleit rye

    • @DucksDeLucks
      @DucksDeLucks 5 ปีที่แล้ว +6

      @@matthewyoder8699 Not for the story alone but it's obvious that a whole lot is riding on the quaint names, the labels, the lingo, etc. Put $100 bourbon in a generic bottle and nobody's going to rave about it.

  • @insightvideo6136
    @insightvideo6136 5 ปีที่แล้ว +20

    I’ll tell you what’s more American than Bourbon whiskey....RYE WHISKEY. Read a book.

  • @KsKaylor
    @KsKaylor ปีที่แล้ว +1

    Bulleit Bourbon is now produced at their new distillery in Shelbyville KY, Bulleit Rye is continuing to be produced at Midwest Grain Products in Lawrenceburg IN. Both are great whiskeys for around $25 and are worth a try.

  • @complexobjects
    @complexobjects 4 ปีที่แล้ว +13

    "If bourbon is America's only true native spirit, and it is, ..."
    No, it's not.. Its well established that Rye came before bourbon.

    • @bruceccorwin
      @bruceccorwin 3 ปีที่แล้ว

      Many things were made in America before bourbon, including rum, beer and rye. But those products can be made in any part of the world. Bourbon can only be made in the United States.

  • @MrIkesimba
    @MrIkesimba 7 ปีที่แล้ว +26

    Just buy bonded bourbons, problem solved.

  • @jonathanj5728
    @jonathanj5728 5 ปีที่แล้ว +21

    I Always Get a Bulliet. One of The Best. I have Rarely caught a cold ever since

    • @michaelw7722
      @michaelw7722 4 ปีที่แล้ว +1

      I must try this in the next time

    • @JohnConnor636
      @JohnConnor636 4 ปีที่แล้ว

      Got some today.

  • @kevinpcarter
    @kevinpcarter 6 ปีที่แล้ว +4

    When it comes to age and price, keep in mind, the longer it sets in the barrel, the less there is (and considerably less, that is) due to evaporation. And every year it sits there in the barrel, the distiller pays taxes on it... Year after year... And not by weight, but by barrel. It's not as simple as "barrel it and age it" as this video suggests. Aging is actually a costly venture. And one more thing, stick a barrel in the top of a warehouse, and it will age real fast, and you can bottle it quick and sell it cheap. Keep it on the bottom of the stack, and it slows down and smooths out. It's a science. You'll never find Pappy in the rafters. You'll find him always on the floor.

  • @thepinkerton657
    @thepinkerton657 8 ปีที่แล้ว +219

    I bought a 10 dollar bottle off the bargain rack at walmart. I'm pretty sure it's exactly what I think it is.

    • @QIKWIA
      @QIKWIA 8 ปีที่แล้ว +1

      Yeah, i know.....it's hard to get ANY OF the Weller bottles these days because they're all allocated or by lottery entries. I filled my bunker years ago with them because I'm a "wheater" gal and those expressions are my favorites!

    • @Slappy198
      @Slappy198 8 ปีที่แล้ว +11

      That's the best thing about buying cheap booze. You know exactly what you're getting into.

    • @sukiakideni5066
      @sukiakideni5066 8 ปีที่แล้ว +1

      did you feel any different we on our second bottle just two of us and we both not even a little typsy .

    • @sukiakideni5066
      @sukiakideni5066 8 ปีที่แล้ว

      but we could have bought ale and been more drunk then we are now which is sober and skint .

    • @sukiakideni5066
      @sukiakideni5066 8 ปีที่แล้ว

      was that water ??

  • @rph3144
    @rph3144 6 ปีที่แล้ว +8

    I don’t care about the “story”, just the taste.

  • @ryanstang6556
    @ryanstang6556 5 ปีที่แล้ว +11

    “The only difference is sitting a little longer in a barrel” what does he think putting it in a barrel is for?? Storage?

  • @CrimsonFox36
    @CrimsonFox36 6 ปีที่แล้ว +9

    seeing that cube drop in the glass makes me cringe

  • @Gallagher.661
    @Gallagher.661 6 ปีที่แล้ว +5

    Sourcing whiskey is pretty common. MGP supplies a large amount of whiskey on the market

    • @TomCook-jw6ur
      @TomCook-jw6ur 4 ปีที่แล้ว

      Mitchell Gallagher from Indiana

  • @HnTei
    @HnTei 5 ปีที่แล้ว +9

    I care where my vodka comes from

  • @dslrvideoshooter
    @dslrvideoshooter 5 ปีที่แล้ว +6

    Ice... why with the ice???

  • @Malt454
    @Malt454 8 ปีที่แล้ว +38

    Age isn't the equivalent of quality, yet it's clear that age matters to what's being made - which is why Non-Age Statement whisky is a misrepresentation of the factors contributing to whisky character. "Bourbon has a lot of duplicity going on" but "maybe it's necessary" because lying to people is "American". Thanks for the seal of approval on that duplicity, Bloomberg.

    • @thewhiskeycowboy-official
      @thewhiskeycowboy-official 7 ปีที่แล้ว +3

      Not always. As with most things, a generality can be true for most, but not necessarily hold true for all. NAS is not always a misrepresentation of the factors contributing to whiskeys character. Sometimes it is very hard, as with blends, to give specific age statements since a lot can go into creating that blend, and maintaining consistency over the years. So it all depends. Some NAS whiskeys actually provide additional age and blend information on the company's website. NAS as a rule is not a lie. In fact, it is quite the opposite. Now folks may not like a NAS, they may feel it is holding back information they may want, but it certainly isn't a lie.
      As for lying being "American".... in truth, it really is. I am not saying that is RIGHT, but myths and tall tales are very much an American tradition. It has also been a foundation for marketing throughout history (not just in The United States though). "Buyer beware".

    • @Malt454
      @Malt454 7 ปีที่แล้ว +1

      NAS says nothing about age; it ignores the subject completely and, by extension, lets on that the subject CAN be ignored completely as if age has no bearing on the product, which most certainly IS a lie. The idea that a minimum age statement can't be rendered with ANY whisky because of "everything that goes into a blend" is just hokum - the people who make it know EXACTLY what went into it.

    • @thewhiskeycowboy-official
      @thewhiskeycowboy-official 7 ปีที่แล้ว +3

      That is certainly one way to look at it.
      When I said it was hard, I was not saying it was impossible. Of course every blend batch has the documentation for everything that goes into it. But each year that may change to get the same end result (flavors). This would mean making a new label for every slight change to get the same end result. This would cost money. So it is easier to simply give no age statement on the bottle. In many cases though, the company's website has this information, or it can be had if asked.
      I must also point out that ALL WHISKEYS HAVE A MINIMUM AGE STATEMENT. Don't think so? What kind of whiskey are you drinking? There are standards for that whiskey. There you go! You have your minimum age statement. So if in doubt, a buyer can fall back on that.
      Also some whiskeys require only a minimum age statement on the labels if it falls below a certain age, and until that... no age statement is required. And I have to also point out again, that a good many NAS (on label) whiskeys have that information on the company website, or through other sources. I, for instance, review whiskeys that are NAS and can often find the actual ages, or ranges of ages, for that whiskey. But like I said, every whiskey type has a minimum age statement by default by the type of whiskey it is anyways.
      This, as you must clearly see, is not as cut and dry as you present it. And I am actually not responding to "you" but for those who may read the posts made here. They can then make up their own minds, with all the information presented.
      And with that, my intent is not to argue with others on the internet. I hope everyone enjoys their whiskey... cheers. (no further responses will be made)

    • @Malt454
      @Malt454 7 ปีที่แล้ว

      Well, whisky costs people money, too (and it's much more than the cost of labeling), which is why they should know what it is they're buying. NAS isn't driven by "the cost of changing labels" - and you should clearly know that's nonsense if you make any claim to knowing anything about whisky - NAS is driven by the industry's claim (but ONLY with NAS) that the age of the product has no effect upon its character in order to PREMIUMIZE the price of young stock, the age of which the industry conveniently doesn't want to discuss (that's where the REAL money is). Unfortunately, there isn't much to support the industry's selective idea that a bottle somehow "knows" whether it will eventually carry an age statement so that its age does/doesn't "matter" or not. Age has a pronounced effect on whisky - that is why it IS casked and aged beyond legal minimums in the first place (which is the majority of whisky sold). It's a misrepresentation to confuse minimum legal standards with minimum age statements, but many consumers would be willing to play along if all scotch thereby treated as three years old were also priced as three years old. The fiction, of course, only runs one way, not both ways, and one of the costs that producers recover through current pricing is volume loss through Angel's Share on whisky age beyond legal minimums.
      Information on websites is nice, but I'm already paying for the label, so that's where the information as to what I'm paying for belongs, not "somewhere on the internet". It's too bad that your ideas don't hold water, but they're so far off base that it forces me to respond to them so that people aren't misinformed on this topic, the realities of which aren't "just a matter of opinion".
      You review whisky, but what is your objective distance from the industry and its interests; do you also sell whisky or stand to profit from industry success/favor?

    • @thewhiskeycowboy-official
      @thewhiskeycowboy-official 7 ปีที่แล้ว +2

      So as not to be rude...
      "You review whisky, but what is your objective distance from the industry and its interests; do you also sell whisky or stand to profit from industry success/favor?"
      I do not sell whiskey. I drink it, and review it. I stand to profit nothing from the industry success except possibly pouring a nice dram of whiskey. And I do not get that by favor, donation, or anything but my own wallet.
      And yes age is where the real money is, but only because while whiskey is aging it is not making money. Anyone who knows whiskey knows that there are good aged whiskeys and very very bad ones. The quality does not rest in the aging alone but in that combined with many other factors. Some younger whiskeys are actually superior to more aged whiskeys. So again, you only bring forth partial truths to push a narrative that isn't quite honest (imo).
      But nice try in trying to make it personal against me as opposed to simply stating your views or what you think is truth on the matters. That is classic... Troll.
      With this all said I will say again, and this time not respond at all no matter what questions you ask me.... my intent is not to argue with others on the internet. I hope everyone enjoys their whiskey... cheers. (no further responses will be made)

  • @The.Known.Universe
    @The.Known.Universe 5 ปีที่แล้ว +2

    I like that they noted "buy bulleit, just not the story". For the price, I don't think I've found a bottle that I agree with more than Bulleit. A lot of people here have already pointed out, if you like it, drink it.

  • @LincolnintheAdirondacks
    @LincolnintheAdirondacks 8 ปีที่แล้ว +15

    I'm from Lawrenceburg, Kentucky. Home of Wild Turkey. Bourbon is my thing. Lol Now I live in Philly, how sad.

    • @robertglasner2966
      @robertglasner2966 8 ปีที่แล้ว +3

      Philadelphia? Sorry to hear that. lol

    • @kevinoneill2298
      @kevinoneill2298 7 ปีที่แล้ว +2

      philly a great place just not to raise kids its a better place when drinking wild turkey or dad grand dad

    • @rawpony03
      @rawpony03 7 ปีที่แล้ว +2

      Sad indeed. Carry heavy, brother.

    • @democracydignityhumanrights
      @democracydignityhumanrights 7 ปีที่แล้ว +1

      I'm from central Arkansas and I love what y'all do with Wild Turkey, it's fantastic on it's own and really good in an old fashioned.

  • @justadudeintheworldman.120
    @justadudeintheworldman.120 3 ปีที่แล้ว +1

    Are you saying businesses are lying about their product in order to increase or maintain sales!? When did this start!?

  • @codysett1
    @codysett1 6 ปีที่แล้ว +4

    Jim beam black is the best 19 dollars money can buy, PERIOD.

  • @anthonycontares1140
    @anthonycontares1140 5 ปีที่แล้ว +2

    I drink "Irish whiskey"... "Bushmills is my choice"... They've been distilling it since the year 1608... Excellent Whiskey... Never a bad experience... And it's a whiskey the ladies can enjoy too without getting choked while sippin on it.

    • @petechar2261
      @petechar2261 5 ปีที่แล้ว

      Try the 10 years,huge difference in taste,not so much in price

  • @tomcondon6169
    @tomcondon6169 5 ปีที่แล้ว

    You say bourbon is older than this country, but what we drink is totally different from historic whiskey. Whiskeys were not aged, and they were clear. Mayday used to make a historic whiskey.

  • @bdcochran01
    @bdcochran01 6 ปีที่แล้ว

    I represented a distillery. Three lines of a product. No difference in price of the ingredients. The only difference was the flavor. Legal marketing - product differentiation; market segmentation; price discrimination. Mafia and drug dealers add - kill your competition. Find a flavor of the bourbon you like and stick with it. If you want to impress people, save the expensive label bottles and re-fill with supermarket special bourbon. Most guests won't know the difference.

  • @357Shakey
    @357Shakey 6 ปีที่แล้ว +2

    I have to agree with some of the other commenters here. Contract distilling isn’t new. Look at beer. Sam Adam’s has bee n doing contract brewing for over a decade. If you like how it tastes, drink it. My favorite “go to” bourbon - Makers Mark 46. Works all the time!

    • @christianstevens2233
      @christianstevens2233 5 ปีที่แล้ว

      If you like that and haven’t tried Hudson 4 grain give it a shot, best bottle around. Although it’s $50 a pint it’s literally liquid candy.

  • @alexk3088
    @alexk3088 5 ปีที่แล้ว

    I am drinking a dram of Old Ezra 101 proof 7-years old. It's "not what I think" (or thought). It's a "sourced" bourbon - distilled by someplace other than the brand (happens to be Heaven Hill). Mine is the older version of the now discontinued bottle - brown label and real cork. What a fine whiskey, whether it is "what you think" or not. The only places to be able to supply quality juice in serious quantity are the big distilleries or the MGP, Indiana plant. Either way, you get quality. Just don't overpay.

  • @G1NZOU
    @G1NZOU 7 ปีที่แล้ว +2

    Bulleit is in fact made in Lawrenceburg, but at the Four Roses Distillery. A lot of it is similar product rebottled under various brand names while being owned by larger umbrella global beverage companies, but that's happening globally and it's quite hard to actually be an independent bourbon distiller and manage to get your products on the shelves worldwide to compete with the large brands.

  • @orchetect7415
    @orchetect7415 5 ปีที่แล้ว +1

    It's mentioned at the end of the video that Michter's and Willett (and by extension, Noah's Mill) don't distill, but they have actually started distilling in the time since this video was made.

  • @jic1
    @jic1 4 ปีที่แล้ว +1

    Same with Irish whiskey: the majority of brands are made by four distilleries.

  • @FawleyJude
    @FawleyJude 6 ปีที่แล้ว +1

    "Age any bourbon over 12 years and the wood just overpowers it." Far be it from me to contradict such an expert, but I've had 20 year old Van Winkle and it did not taste overpoweringly of oak. Quite the opposite, it was incredibly well balanced.

  • @Star_Sn1per
    @Star_Sn1per 8 ปีที่แล้ว +100

    Bulleit bourbon is delicious for the price

    • @EpicMorso
      @EpicMorso 7 ปีที่แล้ว +23

      So...people drink bourbon just for the brand?
      E: And i too enjoy Bulleit, one of my favourites

    • @JeremyDore
      @JeremyDore 7 ปีที่แล้ว +12

      Actually they source their product from a well known big distiller in Indiana known as MGP which formerly made lots of whiskey for many distributors for many years including Segrams. Now a lot of smaller bottlers claiming "their old grand-pappies" recipe are going into each and every bottle of their whiskey use MGP whiskey. All of Bulleit Rye comes from MGP but I'm pretty sure they get all of their bourbon from 4 roses so look at those distilleries in judging Bulleits quality. I could give 2 shits about their fake marketing as long as I know what I'm getting and the whiskey is good.

    • @dom19945
      @dom19945 7 ปีที่แล้ว +15

      Bulleit is great. Fuck these crazy bourbon elitists. Lol

    • @meyou-pd1fv
      @meyou-pd1fv 7 ปีที่แล้ว +4

      Are you saying it would not be delicious at another price? It seems to me that it is delicious or it is not.

    • @meyou-pd1fv
      @meyou-pd1fv 7 ปีที่แล้ว +17

      I am 70 years old. I have been drinking bourbon all my adult life. I just like a little tradition in my bourbon. I don't know if I am fake or not. I do believe you should get it the way you want it. Free country! Drink up and enjoy it the way you want it. You have that right. Just leave a little tradition for old farts like me.

  • @americanallthewayredneck3917
    @americanallthewayredneck3917 6 ปีที่แล้ว +7

    Drink your bourbon as you like..water.
    Ice..neat.Some need water to open it up..ice does both for me...

  • @inquisitor4635
    @inquisitor4635 4 ปีที่แล้ว +1

    It is always a great example of marketing to get people to buy and consume a product that is both carcinogenic and a mutagenic particularly when close to 50% of the population now get cancer. There are actually no safe levels to consume alcohol to nullify risk despite the general recommendation that no more than one drink per day for women and two per day for men.

  • @QIKWIA
    @QIKWIA 8 ปีที่แล้ว +1

    As a drinker AND collector for many years, I enjoy and love William LaRue Weller and Weller 12....and other higher and cask strength bourbons...The annual BTAC from Buffalo Trace are my personal favorite.

    • @QIKWIA
      @QIKWIA 8 ปีที่แล้ว +1

      If you're not already a member on facebook, join the "bourbonr facebook group"....Lots of info on how to find bottles around the country and fun and interesting converstaions about all things bourbon and whiskeys.

  • @PDarcy
    @PDarcy 4 ปีที่แล้ว

    Willett & Noah's Mill are both made at the Willett distillery in Bardstown, KY. I recommend the tour!

  • @Megawatt
    @Megawatt 6 ปีที่แล้ว +1

    The same sort of thing holds true in Canada, where there are far more brands than distilleries to produce them. I'm looking at a newer bottle of Wiser's and it says on the back, "J.P. Wiser Distillery Limited, Toronto, ON", when in fact it is distilled near Windsor in the Hiram Walker Facility where Canadian Club is made, among many others.
    For that matter, the same thing goes for most items in the grocery store. We see all these different brand names but the majority of products are manufactured by a handful of giant companies.
    This video focused on bourbon but it would have been well to mention all the American rye whiskey brands which are mostly sourced from a single distillery (including Bulleit Rye). Some are even sourced from Canada, though the parent companies often try to disguise that fact.

  • @HighPower762
    @HighPower762 7 ปีที่แล้ว +3

    Actually, folks like George Washington and Thomas Jefferson were distilling Rye long before Bourbon became a thing. So, Rye. is the original American spirit. Don't get me wrong, I love Bourbon. But, I also love Rye. Curently, Bulleit is my favorite Bourbon, especially for mixing. It also has a high rye content in the mashbill. And Bullet Rye is awesome! It's really good in a Perfect Manhattan or sipping neat. And both are reasonably priced. My other favorite is Evan Williams. Black Label for mixing and their Single Barrel is outstanding neat, with a splash of Kentucky limestone spring water, or on the rocks.

    • @timwcronin
      @timwcronin 6 ปีที่แล้ว

      HighPower762 you might want to check out Rittenhouse Rye for mixing.

  • @chrisarchuletta701
    @chrisarchuletta701 6 ปีที่แล้ว +56

    wild turkey 101 baby!! 🍷

    • @pannerden123
      @pannerden123 6 ปีที่แล้ว +3

      Wild turkey 101 rye

    • @athroop1321
      @athroop1321 5 ปีที่แล้ว +2

      Damn straight... no pun... 👍🏼🇺🇸

    • @FePyroMaiden
      @FePyroMaiden 5 ปีที่แล้ว +2

      Wild Turkey Rare Breed 110 is even better!

    • @briantaulbee120
      @briantaulbee120 5 ปีที่แล้ว +1

      wild trukey 101 is a blend of 2 yr old, 4 yr old and 6 yr old whiskies. take the tour, youll learn this. i lived near the wild turkey distellery for several years. its ok whiskey. Lawrenceburg has a way better whiskey, Four Roses single barrel. this is some damn fine bourbon. i personally think its the best ever.

    • @wilrichards1422
      @wilrichards1422 5 ปีที่แล้ว

      We call that kickin' chicken in parts of TN. Long live whisk(e)y!

  • @hermanpesina6328
    @hermanpesina6328 6 ปีที่แล้ว +4

    Bullet rye and makers mark are my favorites.

  • @gocats132
    @gocats132 5 ปีที่แล้ว +1

    Noah’s Mill and Willett are now distilled at the Willett distillery and are no longer sorced

  • @atomedgesharpening
    @atomedgesharpening 6 ปีที่แล้ว

    Noah's mill is made by a specific distillery.
    They ask for a mash bill, meaning the percentages, and types of wheats and corns that go into the whiskey. Then they age it under specified warehouse conditions.
    Sourcing the actual mash bill themselves is "almost" pointless if they control the aging process past that.

  • @weldean46
    @weldean46 7 ปีที่แล้ว +47

    i am drinking some Elijah Craig small batch right now and it is awesome

    • @rawpony03
      @rawpony03 7 ปีที่แล้ว +3

      I had some Elijah Craig that was barrel proof at 139.5 proof! Wee haw!

    • @BigGuyDave524
      @BigGuyDave524 7 ปีที่แล้ว +3

      yes it is , actually my fave now

    • @yllausunutcartsba6697
      @yllausunutcartsba6697 7 ปีที่แล้ว

      John Smith jim beam

    • @oldiesgeek454
      @oldiesgeek454 7 ปีที่แล้ว +1

      +John Smith Just recently, they dropped the 12 year age statement from Elijah Craig. So now it's called Small Batch. Since the change, I've been hesitant to try the Small Batch. I'm assuming you've had both? If so, is the new Small Batch as good as the former 12 year?

    • @GOBBLINintheSIP
      @GOBBLINintheSIP 6 ปีที่แล้ว

      John Smith Booker's over here. ✊

  • @rawpony03
    @rawpony03 7 ปีที่แล้ว +15

    About 14 bourbon distilleries in Kentucky? Guess again, Bloomberg. Just last November I went to 13 distilleries in Kentucky, and there were plenty more to see. One we just happened onto on our way home. One was a storefront operation in Paducah. No, there's more than just 14 distilleries in Kentucky. And if you don't believe me, go take "the Bourbon Trail". It covers eight distilleries. In fact, here's some here:kybourbontrail.com/craft-tour/

  • @grendelsmomsboyfriend
    @grendelsmomsboyfriend 5 ปีที่แล้ว +1

    I really care about where the vodka I buy comes from.

  • @Molo9000
    @Molo9000 7 ปีที่แล้ว +17

    I'm a lot more offended by Jim Beam writing "patiently aged" or "hand crafted" on their Knob Creek bottles when everyone knows it comes out of a giant factory and "patiently aged" just means it's younger than the bottles that have an age statement on them.
    "aged nine years" Knob Creek was great bourbon. The "patiently aged" one is noticeably worse.

    • @goldslinger
      @goldslinger 6 ปีที่แล้ว

      Jim Beam, knob creek is all rot gut now. Elijah Craig went from their 12 year to straight from the barrel 12 yr old uncut. Fantastic stuff!

    • @orangejulias9954
      @orangejulias9954 6 ปีที่แล้ว +2

      Sorry. Knob Creek drinks very well

    • @mikeappleget482
      @mikeappleget482 5 ปีที่แล้ว

      Max Knob Creek is bringing back their 9 year age statement in 2020.

  • @montlejohnbojangles8937
    @montlejohnbojangles8937 7 ปีที่แล้ว +6

    Nobody cares where their vodka comes from? You, sir, clearly haven't met the bar wankers of today.

  • @Gonzo1968
    @Gonzo1968 4 ปีที่แล้ว +2

    Would love for the guys from the Whiskey vault to chime in on this..

    • @jic1
      @jic1 4 ปีที่แล้ว

      Last I checked, they were blending whiskey from MGP. They were doing it *openly,* though...

  • @Friday_42
    @Friday_42 5 ปีที่แล้ว

    Im a little confused, diaego pays for it, bulleit distilled it and bottled it. In Louisville. How’s not the real deal?

  • @BogeyCDogRosey
    @BogeyCDogRosey 5 ปีที่แล้ว

    If you like what’s in your glass, you’re doing it right.

  • @PointlessCreativity
    @PointlessCreativity ปีที่แล้ว

    Looks like the person who made this clip didn't do their homework. Until 2017, Bulleit bourbon was distilled by Diageo's subsidiary Kirin Brewing Company at their Lawrenceburg distillery. So technically the label of this bourbon didn't lie. In March 2017, Diageo opened a new distillery for the Bulleit brand in Shelbyville, Kentucky, and then also changed the label...

  • @davidbroughall3782
    @davidbroughall3782 4 ปีที่แล้ว

    Bourbon has to be AT LEAST 51% corn whiskey. Then you can add other whiskies from rye or wheat. Bourbon recipes fiddle with the proportions (also known as the mash bill), and the aging. That's why you can have so many styles from so few companies.

  • @livingabstract
    @livingabstract 5 ปีที่แล้ว

    Jim Beam Black is my favorite bourbon these says. Very smooth.

  • @graycloud057
    @graycloud057 4 ปีที่แล้ว +1

    Pappy Van Winkle is a prime example. Over hyped, over aged, and over priced. It’s made for city slickers who’ll shell out that kinda money and don’t know any better. If you want the real thing from Kentucky and don’t want to over pay, try Evan Williams, Elijah Craig, Old Forester, Maker’s Mark, Jim Beam. If it’s Boutique Bourbon, chances are the name on the label had nothing to do with distilling. Want the real Bourbon? Buy Bottled in Bond Evan Williams.

  • @ryankoehler79
    @ryankoehler79 7 ปีที่แล้ว +14

    Good luck getting Pappy Van Winkle for cost

    • @briancarbajal9
      @briancarbajal9 6 ปีที่แล้ว +3

      I work at a liquor store and even I can’t touch that stuff. It’s hard enough to keep blanton’s or any weller on the shelf right now.

    • @randyhooks1214
      @randyhooks1214 5 ปีที่แล้ว +2

      Pappy is vastly over rated. Its a great $50 bourbon. Problem is it doesnt cost $50

    • @staccatoglock
      @staccatoglock 3 ปีที่แล้ว

      @@randyhooks1214 absolutely agree

  • @sukiakideni5066
    @sukiakideni5066 8 ปีที่แล้ว +2

    why is whisky on the bottle at 30 GB £ when it's not whiskey?

  • @robertkat
    @robertkat 5 ปีที่แล้ว +5

    It costs $2.50 to make a gallon of Burbon!

    • @elijahlawrence8010
      @elijahlawrence8010 4 ปีที่แล้ว +4

      Robert Kattner yeah and then you wait years and years until you can sell it

    • @bruceccorwin
      @bruceccorwin 3 ปีที่แล้ว

      ... said the man who doesn't know how to spell bourbon.

  • @johnmurray9023
    @johnmurray9023 4 ปีที่แล้ว

    Bulliet is in Shelbyville by Guist Creek.

  • @acidtdi
    @acidtdi 7 ปีที่แล้ว +88

    why do they keep fucking putting ice in the glasses?

    • @adelmomew
      @adelmomew 7 ปีที่แล้ว +1

      sauromi idk some ppl like ice in it to water it down, some say aroma ot bs lol

    • @Wyttt95
      @Wyttt95 7 ปีที่แล้ว +10

      sauromi some honestly just want it cooler, I used to put ice but then if I don't drink it fast it would water down so I started keeping bottle in the fridge, I just don't want to sit down to a luke warm drink , it's not appealing to me

    • @MeatPlanet
      @MeatPlanet 7 ปีที่แล้ว +12

      sauromi because that's how they enjoy their whisky. eith ice in it...

    • @davidchampion4331
      @davidchampion4331 7 ปีที่แล้ว +10

      some like a little water, some like ice, some like straight, some like come or ginger ale. I'm a kentuckian and there is no wrong way. My personal opinion is sipping straight or ice from Kentucky water. Ginger ale is nice also.

    • @flugplatz21
      @flugplatz21 7 ปีที่แล้ว +5

      Ask a master distiller. Most prefer their bourbon on a rock or with a little water. The common belief is that bourbon flavor really comes through at around 60 proof. An opinion of experts, but an opinion and nothing more. I happen to agree. I like mine on a rock, and lightly watered down, after a sip or two straight. A cask strength bourbon like Booker's is worth exploring if you can find one, also. Very intense. Multiple rocks in that glass.

  • @revenge9431
    @revenge9431 8 ปีที่แล้ว +4

    is there a part 2 of this?

  • @jamesandrews5575
    @jamesandrews5575 5 ปีที่แล้ว +1

    This is why I drink makers mark

  • @sthoswiley01
    @sthoswiley01 4 ปีที่แล้ว

    Isn’t rye whiskey also a true American spirit?

  • @Totes59
    @Totes59 ปีที่แล้ว

    Makers Mark is my go-to Bourbon for price & taste. 2nd is Russell's Reserve.

  • @hardgainer6663
    @hardgainer6663 6 ปีที่แล้ว +4

    Glass of scotch for me anyday

  • @502Aviation
    @502Aviation 7 ปีที่แล้ว +5

    Every bottle of Bulleit I ha ve seen says bottled in Louisville Kentucky.

    • @henryhammond733
      @henryhammond733 7 ปีที่แล้ว +6

      Jeffry747 because it is. It's distilled at the Four Aces Distillery in Lawrenceburg, which Bloomberg knew but did this charade anyways.

    • @rogerd777
      @rogerd777 6 ปีที่แล้ว +1

      I believe Bulleit has changed their contract distiller and may be eventually opening their own distillery in an old distillery in Louisville.

    • @andeace23
      @andeace23 6 ปีที่แล้ว

      That's a relief, I really enjoy Bulleit

    • @smokeythebear8978
      @smokeythebear8978 6 ปีที่แล้ว

      bobwatters ... If Red Bull can get sued for not giving you wings, I'm sure Bulleit can be sued for falsely advertising their product as well.

  • @armyarty1
    @armyarty1 6 ปีที่แล้ว

    The claim that Bourbon is "America's only true native spirit" is a load of horseshit.

  • @sukiakideni5066
    @sukiakideni5066 8 ปีที่แล้ว +2

    how comes we have drunk three bottles of old Samuel ( kentucy style ) so called whiskey and we both still sober

  • @georgerazor5065
    @georgerazor5065 5 ปีที่แล้ว

    Jim beam or bulleit guys?(just wanna do a comparison between the two)

  • @1Aevum
    @1Aevum 8 ปีที่แล้ว

    And jim Beam is owned by Santory of japan, the good part that come from that is that they also own DyC in spain which males a 10 year old Single malt scotch with Jim Beam barrels thats basicaly the best price performance single barrel scotch on the market.

  • @smug8567
    @smug8567 5 ปีที่แล้ว

    Just been to a Scottish distillery this afternoon, which was identical to your process in every way.

  • @jbhomme
    @jbhomme 5 ปีที่แล้ว

    It's simply just a matter of transparency which consumers deserve when they buy a bourbon or any other spirit. If Bulleit bourbon is distilled and bottled by Four Roses it should say so on the bottle.

  • @gregorymac7662
    @gregorymac7662 6 ปีที่แล้ว

    Bourbon is a "sour mash" whiskey. Made long before Kentucky was settled. George Washington at Mt. Vernon was once the country's largest distiller.

  • @peperb0y
    @peperb0y 8 ปีที่แล้ว +2

    was this filmed in maysville?

  • @kettlebodyx9550
    @kettlebodyx9550 5 ปีที่แล้ว

    Looking at my bottle of bulleit bourbon right now. It says Louisville, Kentucky not Lawrenceburg. Fake news?

  • @johnrossi2516
    @johnrossi2516 6 ปีที่แล้ว +2

    I'll just stick with my Wild Turkey 101 you can't go wrong with that...

    • @kevinvincent9023
      @kevinvincent9023 4 ปีที่แล้ว

      I picked up the wild turkey longbranch and I cant complain.

    • @TomCook-jw6ur
      @TomCook-jw6ur 4 ปีที่แล้ว +2

      John Rossi Rare Breed: much better.

    • @johnrossi2516
      @johnrossi2516 4 ปีที่แล้ว

      @@TomCook-jw6ur yep love some rare breed

  • @lovejen01
    @lovejen01 7 ปีที่แล้ว

    does the history really matter, as long as the taste, smoothness and gives you that relaxed feeling after having glass

  • @Timmymtd
    @Timmymtd 8 ปีที่แล้ว +2

    I honestly don't care who the maker of the bourbon is. Jim Beam makes many whiskies and they're all different so brand isn't all that much in my mind.

  • @benedgerlywalsh3335
    @benedgerlywalsh3335 5 ปีที่แล้ว +1

    What a waste of time. We're supposed to be shocked that aging is a key part of whiskey making? And offended that it adds to the price? The word "only" is sorely misused in this video.

  • @clearevil
    @clearevil 7 ปีที่แล้ว +95

    I'll stick with buffalo trace, best bourbon for $30

    • @oldiesgeek454
      @oldiesgeek454 7 ปีที่แล้ว +1

      +Clearevil I just bought my first bottle of that, but haven't tried it yet...Thanks for the recommendation-Can't wait to try it.

    • @JasonONungesser
      @JasonONungesser 7 ปีที่แล้ว +19

      clearevil Buffalo Trace is indeed good stuff for the price. What you want to do is go to Costco and buy the Kirkland (store brand) bourbon. It's repackaged Knob Creek. I think it's only aged 7 years instead of KC's 9 but it's much cheaper and you get more.

    • @oldiesgeek454
      @oldiesgeek454 7 ปีที่แล้ว +1

      +Jason O. Nungesser Thanks for the tip.

    • @Iowarail
      @Iowarail 7 ปีที่แล้ว +11

      clearevil
      Bottle of Wild Turkey and no expectations of showing up for work the next day, but that was a different time in life.

    • @DARisse-ji1yw
      @DARisse-ji1yw 6 ปีที่แล้ว +17

      Dammit ! Don't tell everyone about Buffalo Trace !

  • @razorback0z
    @razorback0z 4 ปีที่แล้ว +1

    When your still is in your shed.... its always what you think

  • @ohioblader
    @ohioblader 7 ปีที่แล้ว +22

    I love bourbon and have gone to KY and visited Willett plant that doesn't exist according to this video. The distillery address is 1869 Loretto Road, Bardstown, KY 40004. This was written by someone who doesn't understand whisky. Please note I am aware that some whiskys are produced in bulk and aged in KY. That is why I watched the video hoping to get some good information on brands that do this.

    • @memyself898
      @memyself898 6 ปีที่แล้ว +5

      No whisky is made in KY. Whiskey is. Whisky is made in Scottland and Canada for the most part. Whiskey is made a lot of places. Bourbon is whiskey. Scotch is whisky.

    • @blackandyellow87
      @blackandyellow87 6 ปีที่แล้ว +1

      @@memyself898Maker's Mark Whisky

    • @sunprincipe4711
      @sunprincipe4711 5 ปีที่แล้ว

      He did not say Willett does not exist.

    • @bendeco
      @bendeco 5 ปีที่แล้ว

      Whiskey

    • @luckyb3859
      @luckyb3859 5 ปีที่แล้ว

      Canadian Club moved from Detroit to Windsor. The recipe lost an "e".
      It was probably either the Purple Gang or Capone who nabbed the "e". Maybe it was an import tax?

  • @henrysmith6569
    @henrysmith6569 5 ปีที่แล้ว +5

    ....after 3-4 shots , it all taste the same....

  • @Dominikmj
    @Dominikmj 7 ปีที่แล้ว +6

    There are several misconceptions and generalizations in this video, which are just not right:
    1) the video is confusing *straight* Bourbon with Bourbon. Straight bourbon (admittedly the most popular designation) has to be made in fresh unused charred white oak barrels - Bourbon (without the straight) needs only an initial aging in new unused barrels!
    2) Aging was also very simplified. There are plenty of bourbons, which are aged longer than 12 years. It all depends on the size of the batch in the warehouse, the location of the barrel in the warehouse etc.
    I do agree, that it is a quite murky business. However the companies are only able to do this, because customers don’t really care, what they are buying, but they just focus on marketing and reviews...

    • @stanstanly3812
      @stanstanly3812 7 ปีที่แล้ว

      "Bourbon (without the straight) doesn’t!" WRONG! Please get educated before posting! All Bourbon by law has to be aged in new charred oak barrels. All bourbon...otherwise It can't be called Bourbon!

    • @Dominikmj
      @Dominikmj 7 ปีที่แล้ว +1

      stan stanly You do have bourbons which are aged / finished in sherry barrels or other unique pre-used barrels. Please let me know, if you have an answer to that - otherwise you should get a bit better educated.
      I agree, that the liquor laws (not only in the US) are at times extremely confusing.
      I thought also before, that Bourbons have to be solely aged in new charred oak - but as said, there are sherry/cognac/wine/etc. aged bourbons around (at this point, these products are niche - but they are still existing - even traditional distilleries like Jim Beam are producing small batches of them).

    • @stanstanly3812
      @stanstanly3812 7 ปีที่แล้ว

      Yes Dominik there are bourbons that are finished in other ways. But ALL
      bourbon must first be stored in new charred Oak barrels! Your statement
      that some bourbons can be stored in something other than new charred Oak
      barrels and still be called bourbon is wrong. Straight only means the
      bourbon is at least 2 years old.

    • @Dominikmj
      @Dominikmj 7 ปีที่แล้ว +1

      No - straight means, that it has to be 2 years old with age statement, or 4 years without - plus it has to be aged solely in charred American white oak barrels (while "bourbons" can be finished). I know what I am talking about. Yeah - I didn't made myself very clear before - but neither did you.

    • @Dominikmj
      @Dominikmj 7 ปีที่แล้ว

      Bourbon that is labeled as straight that has been aged under four years must be labeled with the duration of its aging.[27]
      Bourbon that has an age stated on its label must be labeled with the age of the youngest whiskey in the bottle (not counting the age of any added neutral grain spirits in a bourbon that is labeled as blended, as neutral-grain spirits are not considered whiskey under the regulations and are not required to be aged at all).[24]
      Bourbon that is labeled blended (or as a blend) may contain added coloring, flavoring, and other spirits (such as un-aged neutral grain spirits); but at least 51% of the product must be straight bourbon.[28][29]

  • @johnmurray9023
    @johnmurray9023 4 ปีที่แล้ว

    Bulleit has a new distillery in Shelby County on Guist Creek Lake. People should check it out. It is pretty sharp.

  • @aaktow
    @aaktow 6 ปีที่แล้ว

    the restaurant i worked at used to buy the cheapest bourbon brands and put it in empty johnny walker bottles or other more expensive brand bottles,,

  • @Odin029
    @Odin029 7 ปีที่แล้ว

    Between the ice in the whiskey glass and this reporter unconsciously lumping in Tennessee whiskey as a bourbon, I'm surprised I don't have a headache. I think I'll have some gentleman jack tonight... to stave off that headache

  • @Seikjin
    @Seikjin 5 ปีที่แล้ว

    aging process doesn't mean it will taste better or give an acquire taste, same for scotch and whiskey. Taste in alchohols are simply subjective like wine, and it happen i like this brand of bourbon

  • @Dbrow1982
    @Dbrow1982 6 ปีที่แล้ว

    Bulleit bourbon is made at Stitzel Weller in Louisville correct?

  • @watcher2554
    @watcher2554 5 ปีที่แล้ว +1

    I'm down to drinking Makers Mark cause Wellers got popular and I can't get it in my area any more....damnit!!

    • @cristiansolano9491
      @cristiansolano9491 3 ปีที่แล้ว

      And plus its getting super pricey and I refuse to pay more than $75 for a bottle.

  • @justmutantjed
    @justmutantjed 8 ปีที่แล้ว

    Informative, but now I'm miffed, because Bulleit has been my favorite Bourbon for a while now. Harrumph.
    Well, I suppose I can still enjoy it, but I guess this just changes what I think about the company's ethics, or I can look for a different whiskey.

  • @jean-luc6158
    @jean-luc6158 5 ปีที่แล้ว +1

    I thought Bulleit was made at the Steitzer-Weller Distillery, no?

    • @joshmo1744
      @joshmo1744 5 ปีที่แล้ว

      Jean -Luc their office is at S-W in Louisville, but their distillery was elsewhere and I think they may have even said they had two or we’re expanding when I went to The S-W distillery. I know they said where it was and how to get there. I assume they just have your typical black distillery building(s) there with nothing else to see.

    • @jean-luc6158
      @jean-luc6158 5 ปีที่แล้ว

      Jo Shmo
      Well, I like Bulleit. Not going to complain if someone gives me a glass- not at all, but right now I’m really liking Buffalo Trace and 4 Roses small batch.

    • @joshmo1744
      @joshmo1744 5 ปีที่แล้ว +1

      Jean -Luc same. Really liked the 10 year aged bulleit, but it messes with my stomach. Makers 46 is another one I go to often.

    • @jean-luc6158
      @jean-luc6158 5 ปีที่แล้ว

      Jo Shmo
      Let me know what you think of 4 Roses SB if you ever try it.

  • @jehovahuponyou
    @jehovahuponyou 6 ปีที่แล้ว

    "YACK PISS IS NOT ALWAYS YACK PISS, IT COULD BE SOME OVER PRICED BOURBON!"
    QUOTE BY TOM. T. HALL.
    LMAO!

  • @hazelsteward9782
    @hazelsteward9782 5 ปีที่แล้ว

    We are launching a new multiplatform network and I would like to license this piece of content. Who should I contact please?

  • @pcollenyt3683
    @pcollenyt3683 6 ปีที่แล้ว

    I stopped drinking bourbon. Even taking a moderate amount in the evening would give me leg cramps during the night

  • @icedcoldkilla
    @icedcoldkilla 6 ปีที่แล้ว

    I have a small batch American Barrels Bourbon Whiskey, Basil Haydens 8yr old, and woodford reserve double oaked.

  • @devildoctim
    @devildoctim 4 ปีที่แล้ว

    But the amount of time the spirit stays in the barrel and goes through the changing seasons of hot and cold has *everything* to do with the taste. It's not a dismissive point.

  • @gymee425
    @gymee425 5 ปีที่แล้ว +2

    why these guys so heavy?

    • @rjmoney9
      @rjmoney9 4 ปีที่แล้ว

      One word:
      Kentucky

  • @irishbears2103
    @irishbears2103 4 ปีที่แล้ว

    Not understanding the purpose of this video. Bulleit bourbon is one of the best whiskeys on the market. Why do the producers of this video feel the need to nitpick?

    • @irishbears2103
      @irishbears2103 4 ปีที่แล้ว

      @@SinergiaVital ah, that makes sense. Every critic always seems to have an agenda.

  • @Vortex1988
    @Vortex1988 4 ปีที่แล้ว

    He says bourbon is America's only spirit, but isn't rye exclusively American as well?

    • @jic1
      @jic1 4 ปีที่แล้ว

      Yes and no. Straight Rye is (as are all the other Straight Whiskies), but whisky distilled from rye is made in Canada, and historically in Ireland and Scotland (and is currently being revived in both those regions).

  • @Dreyno
    @Dreyno 5 ปีที่แล้ว +4

    A lot of information that is common knowledge being passed of as an exposé. Hmmm!