How H&M’s Recycling Machines Make New Clothes From Used Apparel | World Wide Waste
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- เผยแพร่เมื่อ 9 มิ.ย. 2021
- H&M bets clothing recycling could eventually solve some of the industry’s biggest environmental problems. But can a fast fashion company solve the problem it helped create?
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How H&M’s Recycling Machines Make New Clothes From Used Apparel | World Wide Waste
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When my clothes aren't good to use to go out they become clothes to use home or are donated. Then they become pajamas. Then they become rags for cleaning. Only after all that it goes to the trash.
This! I have more comprehensive cycle:
1. Brand New wow.
Nth step: Rag
Same
my old clothes goes to goodwill which goes to someone i have no idea and some man will be rich asf when it could’ve gone to someone in need without a price tag
IKR
I also make them blankets or pillows for my pets or even clothes for them
me who's been wearing the same shirts for 10 years: dam who throws away 200 shirts a year
Idk if i ever had 200 shirts to throw away
just give it to your relative if it gets to small for you
I’m always baffled by those numbers like if I spend 200$ a year in new clothes thats a lot and I’m still wearing cotton tank tops I got 12-13 years ago.
@@ifuckinghatebarking men
Ikr. I still have shorts from middle school and I'm 26. I'm still trying to save the shorts because the band is stretched all the way out.
The funny part is H&M shown how they are recycling cotton , when everything in their shop is basically made from polyester...
They showed their polyester recycling machine, too. Also blended fibers are a normal occurrence in modern clothing.
I was going to say the same thing! This is a bs propaganda video.
@@micass3561 altho I don’t this this idea will be the solution in any way at least their trying. Even if the idea in itself works out it’s it’s going to consume far to much energy when on a much larger scale (which is what we would need if this idea was recycling _everyone’s_ old clothes) and it’s not going to positively impact the environment anymore unless we can get a crap ton of renewable energy. Buuut.. I think the idea is good that they are trying to recycle and we need a solution soon before the pollution gets way to out of hand. 🤷♀️
There's a ton of cotton and (more recently) linen blends in H&M. And rayon/viscose - from sustainable producers. Let's also not forget that cotton production is an energy hog as well, so recycling it is very important.
All in all, what fast fashion I buy is almost exclusively from them. I have 7 yo H&M panties that are still great. Socks too. A +50% recycled material sweater that I spent the last 2 winters in. A winter parka that's now gonna also be 3 years old and is still just as useful as day 1.
It's about buying stuff when you need it, buying recycled if you can, and then just taking care of it and wearing it for years. H&M tshirts don't look like shit after 10 wears. They look like shit after 2 years of constant wear and washing, 4+ if you take care of them better.
I really wonder if using dryers is what's ruining American people's clothing that they complain so much about quality, because I don't otherwise get it.
@@beckstheimpatient4135 Not knowing how to do laundry correctly is definitely a huge part of the problem. If you don't want to hand wash and lay out to dry your cloths, then don't buy items that come with those instructions, for example. with a modern side loading washer I can get away with gentle cycle for most 'hand wash only' items, but old top loaders do a lot more friction damage, especially if you over load or don't fill with enough water.
And then there's the people who just throw everything in the dryer on high heat. It only took me damaging a couple garments to realize you have to sort your laundry and that a lot of fabrics are best hung to dry, including t-shirts. My bf and I rarely need new things. Most new things I've purchased were to replace low quality stuff like cheap cotton socks and panties that wore out fast with higher quality versions, and since I moved from the North to the South, a lot of summer cloths because the climate is killing me down here.
I really like 'Oh My Gauze!' brand. They're a higher quality heavier woven cotton which is more durable than knit cotton, but woven with a texture to it that still gives it some stretch and bounce. Normally I find their stuff dull because it's just solid colors, but there's a shop in Knoxville where they hand ice-dye a lot of this brand of cloths, and it's so colorful and breezy and durable.
How about making clothes that last longer..... not everyone throws away their clothes just to keep up with fashion. Fabrics nowadays are NOT DURABLE. especially in women's clothing. They look and feel ragged after a few washes.
@@yairval9 you've never visited the women's section if you think that
Exactly! I have clothes that got holes after wearing them less than 10 times. Of course I fix them - if it is possible - but it's so sad. I didn't even buy the shirts that are "6 bucks" but normal quality for at least 20 Euros.
@@EssentialBlue I feel like it's still cheap, I don't get it why people just buy shit ton of clothes. I rarely buy clothes and when I buy them I get them off of Vinted for example, basic Nike t-shirts for like 10 bucks, already worn but in good condition. I'm not wearing them cause it's "trending" I just pick what I really like. 20/30€ or even more clothes is just basic pricing, people are just used to buying 20 clothes and b like "uh tf it's 200 bucks" yeah buy them and wear them for 10 years
durable? you all are dreaming.
you know how much is the price of a yard of fabric?
or, do you all know how much it cost yarn per kg?
fashion brand or fashion industry or we might called fashion retails spend a lot to buy garments from garment factory.
garment factory have to calculate their cost for making 1pcs of clothing.
how many it cost for fabric/yarn needed x the price x the acc x workers cost x shipping cost.
fabrics and yarn cost nowdays isnt cheap. many yarn mill or fabric mills have expensive price for a specific yarn or fabrics.
different quality of yarn have different price. different quality of yarn have different ways of knitting and treatment.
before commenting something please do your research.
as someone who works in a knitting factory i felt offended.
@@F_M20 ok, i have a question! Can you try and explain to me, then, how fast fashion companies can sell clothing items for so cheap (under 10 dollars), if it “costs so much to make”? Clearly these companies are looking to make a profit (and they’d want to have high margins), so wouldn’t that mean that they’re actually paying significantly less than 10 dollars for materials, etc, for example, to make a profit? The whole definition of fast fashion is cheap clothing, so these companies cant be spending a lot of money on durable quality fabric, yet selling it for so little. Does this make sense to you?
Love how consuming less is never the answer
Its gard to do that wutout restricting freedoms
That would be shift blaming towards the consumer
Getting billions of people to cooperate is not that simple
You can't make those people buy less.
It’s a logistical impossibility. Plus it would be a profit loss for the business therefore an option they will NEVER take
The average American throws away the equivalent fabric of 200 t-shirts a year?!? I don’t think I’ve owned the equivalent fabrics of 200 t-shirts in my entire 31 years of life!
I'm a woman me either
I'm an American, and no, we are all not like that. I think that I currently own about 10 shirts, that includes t's, sleeveless, blouses...total. I have a fairly small wardrobe and mostly buy quality resale and then redonate or give away to friends if I don't want it. The only things I buy new are undergarments, socks, swimwear, and some shoes. I will never buy fast fashion, for ethical reasons, especially when I can find better quality clothing through resale. If you stick with a "classic", minimalist, capsule wardrobe, in basic colors, that you can mix and match, there is no need to purchase even 20 t-shirts, let alone 200. I was taught by one of my favorite spiritual teachers to "live life like a traveler".
Maybe disposable textiles like paper towels are being counted in that figure.
Yeah there’s no way. I’ve been wearing the same 8 shirts for 5-6 years. I really like to get my money’s worth
That's simply just the most made up thing I've ever heard. Who even buys 200 shirts a year, let alone throw them away
but let's all be clear that h&m greenwashes like crazy. period.
Just shut up
@@KILLAHNINJAGaming it's true. What are you an employee? Have some dignity
True. Probably only 1% or less is recycled. Still a huge fast fashion brand
@@KILLAHNINJAGaming Its true.
Idk, I bought jeans from them, 99% was cotton and 20% of that 99% cotton was recycled cotton. At least where I shopped - there was quite a lot of clothes like these. It feels nice. As I cannot afford 150eur jeans that might last longer (or just might have higher price because of branding, depending on the brand).
Did they also talk about how they destroy and damage all their unsold clothes before they throw them away so that no one can take them from the trash or resell them?
and?
the point is?
@@F_M20 you know the point let's not act naive
Wow how awful
What else should do they with them? Seems like the sensible thing to do from the company's perspective.
The H&M foundation invested only 12 million dollars into technology that can help minimize fabric waste that they are a huge contributor too yet the company’s net worth is 18.82 billion. They don’t care about the waste they produce, they only want it to look like they do. Not impressed.
And what do YOU do?
Ah yes. Comparing a companies net worth to they’re environmental expenditures. Are u perhaps one of their accountants ?
@@nadie8093 You’re asking me, someone who doesn’t even make a livable wage, what I’m doing to help the planet, that multi million/billion dollar companies are destroying? Lol
@@ggdatboi do you understand how much a billion dollars is????? Or can you just not comprehend that type of money. It’s not like they pay the people making the clothes fair wages OR the employees actually selling the products in store… it doesn’t take that much thinking power I promise lol
@@taylorb1638 LMAO oh yea I can definitely tell you never ran a million dollar + business. You’re speaking out of a place of ignorance. You’re better off keeping to your lane
I think the reality is that this will never scale up, but H&M will be able to claim that they are working on the problem, so feel free to continue to buy and toss their cheap cloths.
Bingo
Greenwashing
i bet you’re chinese 🙊🙊🙊
@@thevinzicode3435 literally has nothing to do with anything
Yep... making clothes out of not plastics and making them more expensive and last longer would ruin their fast fashion business model 🙃
It's bullshit that you're saying the average American throws away 200 t shirts a year. It's not individual people that are making that much waste, it's companies destroying their old stock because they overproduce their fast fashion.
Absolutely agree with you. The fashion and cosmetic companies are disgusting
Yeah, they need to show their work: how they arrived at that 200 shirts/year number.
Really not impressed. Just a marketing gag. Buy less, use the clothes until they fall apart or hand it down in your family or to charity. That is how my family has done it forever. Apparently some people forget about this as soon as their pay check allows for new clothes every month. Hell I have T-shirts with holes in it since who cares if I am at home. Even my mother knows a time when folks had only 3 sets of clothes - work, free time and church on sunday (or any other festive occasion). Now I don't advocate for such restrictive fashion but that kinda puts everything into perspective.
The size of recycling facility compared to the output of their factory is a joke. It's all marketing stunt.
Duh. What did you think this was? A Hanna Barbara cartoon?
Yes, it is. But it's also a neccesary first step before scaling up production in a full sized factory.
@@moara4144 lel okay
Boycott china
XInA
Now, what if they made better quality clothes and less fast fashion that lasted longer? Novel idea.
Unfortunately, that not how economy work. Any company will design their products to fail at short time. Looka at Dubai Phillips Lamp for example, they can make cheap durable LED lamp, but they don't make it.
But fashion is also important.
I don’t think people mostly throw away fast fashion clothes because they break but because they stop being trendy, there will always be a cheap option, and for a brand to go for better quality clothing that presumably costs more would be really hard to justify when the brands goal is for people to buy their clothes. I think we would need to give people a completely different outlook on clothes before this would work.
I've got h&m cheap clothes I bought 10 years ago, I still wear today. Not sure what you mean
In my opinion, h&m and mango like brands, even though fast fashion, are very good quality and can last a really long time. But some people just don't repeat clothes. And that's a problem
I throw away like 1 shirt a year and that’s because it got destroyed somehow. Some dude is throwing away 3000 shirts a year messing up the average
Celebrities. They can't wear the same thing twice without the press noticing.
Give it back to h&m don’t throw away, help the process
To everyone saying “but I donate”; look up where donated clothes go. That honestly, and unfortunately, makes WAY less of an impact compared to what people seem to believe it does, and absolutely can’t compare to just minimizing consumption
It's silly that people think that even a fraction of the clothes that are donated gets bought. It's put in the trash.
That's because you donate to non profit organizations and rely on them to deliver the donations, donate directly to orphanages and social homes
I worked in recycling clothing we use to buy it at 40p a KG bag it up then sell it on to a wholesaler and surprise that is were all the clothing goes when you put it in a charity clothing bin and charity sell there clothing to in bulk weight to them. Then they are graded in brands or waste some get sold on in bulk to sellers that sell second hand but most of the tonnes of it gets sold to another company were they will shred it or fill a shipping container full for African markets like shown in the vid but most is sold cheap for burning as working were we collect clothing off the public is a disgusting job some people are clean and neat but most are disgusting and have no moral in the way they treat there clothing and only thing for it is to burn it trust me. And charity will only sell on clothing that is in good and not worn in it all goes to the same place remember that.
Donating definitely worse than recycling. Most of the clothes get send to poor countries, for example Africa. Where it'll be sold cheap or even given for free at markets. Though there are Africans who make clothes to sell and have their own company. How can they compete with those donated (cheaper) clothes from western countries? That way poor countries never will be able to build up their own economy. (Excuse the poor English, not my first language).
Don't be an absolutist and purist. Be thankful for what little is done other than put directly into landfill. Donating to the wrong org under some misguided notion that they'll be reused somehow is still better than putting directly into landfill. Reducing consumption is the only real answer, but getting buy-in at significant levels differs from culture to culture.
Fast fashion needs to be taxed/heavily regulated. The environmental harm it does doesn't outweigh the ability to have a $8 shirt
The question is how? I doubt any population would vote for politicians that promise to put tax on them
@@roxylius7550 very very true. Fashion industry would lobby billions before letting that happen
But still its a good choice to recycle the clothing means no waste
They should start making long lasting, durable clothing again. For that to really work, we need to change public perception on fashion from ephemeral to everlasting. Men's clothing has changed very little and isn't as varied when compared to Women's clothing. Generally speaking, men's clothes tend to be sturdier and last longer on average.
Increasing taxes and regulations make things more expensive. How does that help if most people in the world are poor and can barely afford things now?
I still have t-shirts from middle school that I now just wear at home or sleep in.
Reduce, reuse, recycle....in that order.
I have like 4 shirts heh
Same, I have a pair of pants that's at least 17 years old and it's still in good condition although I've only used it as pajamas. But I also have a couple of t-shirts that are almost 15 years old, but those are falling apart already, but I use those while I clean my house or smt like that
Yes and when my Clothes wear out I turn them into cleaning cloths
Fabric back then was durable and affordable. That's why. They should work on their Fabric instead of recycling.
Same but I have my elementary school shirt. Makes a nice pajama shirt lol
This is a big marketing push to appear environmentally friendly. H&M has been one of the biggest fast fashion sellers out there.
I LOOOOOOOOOOOVE how you had no fear of saying to h&m's face that they're doing nothing useful. BIG THUMBS UP!
And we conveniently forget the amount of electricity and water require to recycle that single sweater. Great.
But also to make new fast fashion
Everything you consume requires water and/or electricity to make.
Its a start. You have a better idea? then get off your ass and invent something.
But which used more electricity? Do make clothes "normal way" or with recycling? Do we have statistics? I'm curious.
And the consumer pays a pretty penny
but like, the recycling stages require so much energy though, i think we are better off just buying less
The whole video is an hm ad
We can do both
@@Touchgrassplz agreed. Hence buy less then recycle what you DO buy
It's obviously fast fashion
Then those clothes will eventually end up being thrown away anyway. Buying less isn't enough to solve the issue sadly.
Surprising there was no mention of promotional companies. The company I used to work for mass produced orders for up to 20K shirts for ad campaigns. All of them in the landfill by now for sure
They make new clothing out of your old clothes a TEENSY bit. It's called greenwashing. By looking like they care they can get you to buy more.
Yea really doesn't do shit tbh. It's like having a mess on the table and putting some drops of soap in hopes that it goes away just like that
As a marine biologist, to me the problem with clothing isn't the used garment going into the landfill, it's the billions of plastic microfibres flowing into the ocean every time you wash your polyester or acrylic garment. Making them out of recycled fibres doesn't change that at all. If anything, it'll make it worse.
Why does it make it worst?
@@MarcelaMR789 Increased circulation. If you just throw-away the clothes, they'll be localised. With recycling the clothes, they'll be moving around a lot more, being more prevalent and spread-out. Couple that with factors like the fact that most of humanity lives near the ocean, and you've got a lot of people dumping microplastics into our water supply which, then, becomes part of the water cycle, spreading it even more.
The only real solution is to stop using plastics.
@@MarcelaMR789 I will take a guess on why moara says it is worse. Every time a polyester garment is wash, some of the plastics comes out of the garment and into the water. Polyester is made out of plastics. The plastics in the water are microplastics. Recycled garments doesn't fix the microplastics problem.
@@MarcelaMR789 because it degrades each time you recycle it and releases more particles. The ONLY solution is more natural clothes, that are semi expensive and well made
I hate polyester
I'll never understand why people need new clothes all the time. If it fits and isn't too damaged, I would still wear it.
Us guys aren't the biggest contributor to the problem because the clothes we wear really don't go out of fashion. You can still buy vintage suits and not look out of place in business or formal setting. The problem is women's fashion which changes season to season, and year to year. So women's clothing tends not made with durability in mind, and they have so much more options than men do. If you go into a department store (If one still exists around you) There's like three times more space dedicated to women's clothing than men's.
my clothes are around 5-15 years old and never felt a need to replace them. My wife felt the need.
Agreed, it's a personal choice keep up with fashion for nothing or allocate your funds where it's more fitting like a charity or getting out of debt, or even a nice needed gift for a family member.....
I still wear the clothes that I have 15 years ago. I just take good care of the clothes that I have and they last for a very long time
Me neither! Being poor and growing up in a lower middle class family where everything was appreciated, tought me to reuse, repurpose, mend, DIY,... Maybe those people who buy new clothes every week just didn't experience that? Idk...
It's crazy why people buy so much clothing annually. I buy a shirt or pair of pants about every five years or so, only buying once clothes are no longer repairable.
What about deeply understanding what colours and styles look good on us, then buying less but quality items, that we take care of and wear for years?
The need to be in business so it's not in their best interest
Which sucks ass. But dont worry no matter how profitable their model is temporary
Not many people have time for that unfortunetly :(
You can't have cheap clothes that are also well-designed and made out of good, durable fabrics. That wouldn't be cheap clothing because you need to pay those people. Once you're within range of better clothing brands (or can afford tailor-made stuff) then you shouldn't buy H&M any more.
But most people can't afford that, so they buy what they can. Go buy H&M - and take care of it. Buy the timeless classics rather than the stuff that's gonna go out of style in 6 months, and just... wear it for 3 years. Maybe in 3 years you'll be able to buy better clothes.
PS: as a home seamstress, to anyone suggesting people should make their own - no - it's still expensive. Making your own is not cheaper EVEN IF you already have all the equipment you need. The fabric alone will cost more than any fast fashion - unless you buy cheap polyester, in which case you haven't fixed any of your problems, really.
How about also buying High quality and then keep it for like 10 years?
The conservative desing helps a lot.
The question is what counts as high quality? We got nike clothes costing up to $200 and for average person, price equates to quality. I used to think like that too until I noticed my local taylor make way better clothes for cheaper than a brand name.
@@ikmalizzatjohari6475 I think he meant those that last longer
The brand Patagonia Is your friend
@@ikmalizzatjohari6475 when you buy nike u also pay for the marketing. where they spend a huge amount of money. try buying from jack wolfskin, Patagonia. their quality is better imo.
@@ikmalizzatjohari6475 tbh, price is overrated to state the quality
it's a step in the right direction, but we need to scale this way up
@Tuy Randolph People like you are the problem.
@Tuy Randolph we'll be swimming in garbage without a solution to the environmental damage fast fashion causes. This at least is a sophisticated process that removes impurities to isolate the fibers.
@Tuy Randolph Lol you can’t be older than 12 right?
@Tuy Randolph jeez man your such a snob
@Tuy Randolph It wasn’t a comeback. It was an honest question. Also, how is “gay” a good comeback anyway 😂
I have some home clothes that were bought 10 years ago. They got of course damaged and old over time, but it's not like you are going to a vip event with them right. A week ago we cut the long sleeves off of some sweatshirts, they were heavily damaged, now they are turned into summer t-shirt/pjs and the most bizarre thing about them? They look and feel like new...
Of course some of them become irreparable over time, when we realize they are not wearable anymore we turn them into rags to clean. It's a rly awesome cycle.
Instead of throwing clothing away, why don’t people give those clothing to charity or family members? Handing down clothes is already a thing but maybe more people need to do it. Recycling isn’t the only solution. We need to get creative in every way.
A lot of clothes that are donated also end up in second-hand or third-hand markets in third world countries. Much of the clothing that an American would give away isn't the quality that another American would want to buy for any price
Most people don’t actually end up wanting to wear used clothing. There’s more excess clothing than a need demonstrated.
@@sarahno4748 And even in the third world many clothes just end up in landfills as well. There’s way too much clothing in general. Plus shipping these clothes around isn’t environmentally friendly either.
I agree about donating unwanted cloths, but the truth is that most of the cloths donated to thrift shops and such never sell and end up getting thrown out eventually. Things go out of style or get damaged. I love thrifting, but for every one wearable item there's usually ten no one would actually wear.
It ends up in a landfill eventually though. Most of us donate. But when it’s not purchased at the thrift store, THEY then either ship it overseas or throw it away. Shipped overseas clothing piles up and is more than they can wear and then it ends up as their waste. It all ends up in the same place.
Recycling is so complicated, maybe that's why reduce and reuse comes first. This is good though.
It is not good, this is just the culprit tryitng to convince masses of people to buy more clothes and not actually doing anything. This will result in more profit for them than what they invested and that is the whole point.
Indians use every last bit of a cloth...specially middle class family, we made door mats out of it, knit them into carpet...and ultimately we use them in cleaning.
I'm not bragging, but try to convey a message that if recycling can not be possible try different route, make things from old fabric.
Same in post-Soviet countries, however we don't knit carpets from it😳
@@georgechertkov4140 maybe they mean make rag rugs from it? Like in the old US West they'd take rag strips and braid them, then stitch them into floor rugs.
We do that in Brazil too! If we can't donate it, we reuse it
That was how the US was during the depression. Clothes were expensive and made to last, so it was easy to use them to the last scrap. Unfortunately out of control consumerism and disposable mindset made that mentality a thing of the past here.
Egyptian here and we do that in most Arab countries too. We don’t knit them into carpets but we use them as kitchen rags and bathroom rags and for the floor too. Some are passed down when they’re too small, others are used as home clothes. I still have shirts that are 6/7 years old and they’re in great condition for home wear. I have stuff that are 6 years old but still fit me and are in great condition to go out in. If something is just never gonna be worn again but can’t be made use of, we’d give them away to people who could make use of it, either charities or far relations that might be struggling.
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I don't like H & M. They use cheap Synthetic fabrics. The quality is awful. I would rather buy 1 expensive piece as needed that will last and is made of natural fibers. That's just me.
H&M used to be my favorite store 8 years ago. Now it’s become some weird off fitting office vibe with no casual clothes no regular tshirts or sweaters or cardigans. Seems like the fashion stylist got fired and they hired Karen from Kmart
Who else thought they were making ground beef? 🤔
Right?
Yeaaap!
Looking at the thumbnail I definitely did 😂
Lmao i thought they were making ground beef
Yummy~ 😂
I love how the first sweater was completely fine. Why cant they sanitize that one, and resell it? Its cheaper, stronger and better for the enviroment.
@MeDiAAiDeM stfu
I mean thrift stores function on that premise
They do in fact do that as well. They donate what's wearable, recycle what's not. And only throw away what fibers can't be recycled. They have a textile collection service that sorts through those three categories. They also will take in completely unusable fabric - like single socks or fabric scraps from home sewing.
Because people don't WANT secondhand clothing. If they did, thrift shops would be empty not full to overflowing.
@@salaltschul3604 actually in many countries it's hard to find good stuff in second hand shops nowadays, or the prices of second hand items have gone up a lot because it's become trendy to buy second hand and vintage items. Some people even systemically resell second hand items to make a profit.
Unfortunately second hand and donating can become a scheme for companies to profit from as well, since nothing is for free even if it's for a good cause.
Not to mention all the people who like to tell others that they only buy second hand to reduce waste, to make themselves look better - just like billionaires donating a couple of million, making a spectacle about it to "spread awareness" but that's another point of discussion lol
There are so many problems with recycling and reusing, and far too much responsibility is put on the individual, but eh as long as the positives outweigh the negatives I guess it's kind of okay? 🤷
Big respect to Edwin Keh, although he and his team invented this recycling method, he also admit if their creation never solve the real problem, what an objective person.
Wow, that totally makes up for polluting several massive rivers in 3rd world countries to the point that the rivers are discolored and frothing and so filled with heavy metals that they're poisoning entire ecological systems including villages. You're doing so much good H&M!
/sarcasm
Because of fast fashion I learned how to sew so I can take care, repair or tailor my own clothing which I value much more and longer than bought clothing
I don’t believe they are spending this much money on machinery without a plan.. I believe they are going through the steps & right methods to secure that the ideas they have will work spend less buy less save more
Agree, I sew those clothes, when they are worn out then I send h&m.
Yet their clothes are made in sweatshops…
the circle of life, from sweatshop, to sweatshop
Slave labor.
Think about all the Muslims in China who are forced to work so satisfying
@@iair-conditiontheoutsideai3076 ????
@@iair-conditiontheoutsideai3076 poor muslims...its not like chinese works too
I find it funny how it's always called "Recycling" -- but it still requires additional new materials to accomplish.
The advantage of having an older brother is that I never had to buy clothes, now I'm 21 years old and I still wear his "old" clothes.
People get mad at me for refusing to throw away my "old" clothes
Ima keep wearing my 5the grade shorts thank you very much
Just wear them at home where no one will see
The issue is consumerism so deeply rooted in all goverments around the world.
Consumerism is driven by the private sector, not the government. If governments could plan the economy this would not be happening.
I had to do a university project about fast fashion and presented it earlier this week. This is what I found based on research: the fast fashion companies like H&M make it very easy and convenient to buy clothing due to the 4 Ps of marketing. If we wanna solve this issue, quality over quantity is an option or the way the clothing is designed should be tackled to lower demand.
@@bl3524 They go hand in hand, gov want economic growth, private sector want $. So gov will not promote policy to slow consumption.
@@marnixsiekmans8259 Do you mind telling more abt the 4Ps?
@@SunshineBBBao Product: constant design and product development taking place to drive up demand for new clothing. The quality goes down though.
Price: pricing is acceptable by being quite low.
Place: online platforms and stores used. The distribution makes it convenient for the customers to obtain new clothing.
Promotion: discounts or usage of niche marketing strategies implemented to influence buyers that a new style is needed despite current clothing still being nearly new.
At 1:36, Emily mixes a blend of cotton and polyester. As a crafty person I'd really be interested in making my own yarn with it. There's a type of spinning preparation called a fiber batt that is very enjoyable to use. I've even hand dyed fiber batts before spinning them and they were beautiful. They have the same appearance as that step.
My experience as an Indian: In india new clothes are bought and used for around 5 years max. Then once they're not worth wearing we usually donate it to the poor or use it for cleaning purposes in the house. Definitely the best way to reduce textile waste.
We do the same in bolivia
Same in Turkey
This is not the solution. The machines in the shopping centres only work with garments that are 100% cotton. Polyester, and other synthetic fibers, need chemicals and more complex systems to recycle. 4:41 Cotton hasn't been the most common raw material in decades, and these recycling methods also only work on material that is 100% one substance, but most garments nowadays are a mix of several.
The process shown, requires a lot of energy and time, three days 3:15 for a child's shirt. It may use a small fraction of the garments that would end up in landfills, but it does nothing to how much waste is produced as a byproduct, how much water is wasted, or to the chemicals. This does nothing to worker exploitation, child labour, and unsafe working conditions.
Fast fashion is not sustainable. Using clothing as disposable is not sustainable. People need to stop buying a new outfit every week/month. Start wearing their clothing for longer, and repairing garments.
Fast fashion brands simply cannot continue as they are, they are build on disposability. This is just green washing, and blame deflection. Just like Liz Ricketts says in the video 7:25, waste problem does not exist, because lack of recycling technology.
People who say not everyone can afford to spent more money per garment, poor people existed before fast fashion, and they didn't go around naked. I'm not rich, I've been on my own since I was a teenagers, and even before that, my parents did nothing for me, yet I've managed without resorting to wearing fast fashion brands. According to the video average American spends over 1800 USD a year on clothes 4:13, I spend nowhere near that.
Same here. I do not come anywhere near that much. Maybe $100 to $150 a year tops and half of that is socks, underwear, and bras. I wore a dress tonight that i have owned for over 14 years and i bought it at kmart. They dont even exist anymore....but this dress still does.
Ye this whole video is a load of horseshit. It's bees against honey all over again.
I don’t think they’re aiming to be solving everything.
@@MadAsianOtaku Doesn't have to solve everything, but this doesn't even scratch the surface. It's green washing, a distraction, and shifts blame from fast fashion brands to consumers. This doesn't address any on their issues, it changes nothing. Only a small fraction is able to be recycled in this manner. This requires the fiber to be one substance, but nowadays most garments are a mix of several, and cotton isn't the even the most common one anymore. So unless fast fashion brands change their production, most of their garments cannot be recycled, and will continue to end up in landfills.
Lets say you have a broken faucet, water is coming out of as fast as possible, and it's going into a broken bucket. The water is getting everywhere. Even if the cracks are fixed, it's going to spill eventually. The faucet needs to be turned down, while where the water is supposed to go is figured out. Fixing the cracks wont do much in the long run. We are at the point of water spilling over, and this type of recycling is aimed at fixing a very small individual crack.
2:55 The true cost of recycling a shirt in this manner is not 18 USD, it's just what they charge. The machines require highly skilled workers to operate them. If they worked for minimum wage 137,88 kr=16.55 USD and eight hours a day and it takes three days per garment. One garment requires 3×8h=24h of supervised operation, and that would cost 24×16.55 USD=397.2 USD. The last stage takes five hours for a scarf (found an article), for a shirt a it would take longer, but lets go with the five hours. In three days the knitting machine can be operated 3×8h/5h=4.8 times, 397.2 USD/4.8=82.75 USD. Several people is needed to operate all the machines at the same time, four people work one shift (can be seen in every one of their videos) 82.75 USD×4= 331 USD. Would you pay 331 USD for a shirt (scarf)? This doesn't include the cost of electricity, insurance, rent, the machines, etc.
But if they develop the recycling process, won't they be able to create all cotton garments and recycle them?
"The average American throws away 200 t-shirts worth of textiles every year"
I.... I don't think I've thrown away more than a single pair of underwear and a broken bra in almost 5 years.....
As I sit and cut up a denim lined shirt to mend an old denim sleeping bag.If I could only buy cotton, linen , silk , and wool, I would.
I literally wear my clothes out. I still have some of the clothes I had in middle school
I've given a lot of stuff to younger cousins and goodwill. But I won't throw anything away, unless it's a completely unusable pair of panties.
This "average" is so misleading. I think it is calculated with all the unsold clothes from department stores. There is no way an average American can throw out 200 tshirt worth of textile
@@bmona7550 why though?
Companies that don’t know style, or what people want to wear this day and age, shouldn’t be making clothes. And there’s so many of them. Being a fashion designer is impossible now
I'd like to see a lot of different garments put together into a chunky, oversized sweater
I am an avid recycler.98% of what I own is used.I alow myself one new garment a year, usually a dress.Purchasing all my household goods at thrift shops has been going on since 1982. It makes no sense to recycle a sweater into another sweater. Using shredded textile into insulation or mattress filling is far better.We need to stop overproduction & use items up until worn out.
I don’t know anyone that treats cloths like “the average American” 😳
Just visit Japan.
lmao
It's next level here.
@@roboticzamat wow, really?!
Interesting :)
It's the need put upon many young people and women to be 'on trend' so they throw out the off trend clothing and but the on trend clothing
I had a colleague here in Germany. She was mockering because I weared clothes a second (...or twelfths) season. She threw away almost all her clothes every year.
Same, and that includes actual Americans.
It's crazy the nicest jeans I have ever owned were recycled h&m jeans been trying to find another pair the same for years the idea is amazing xx
If it's one thing that humans are good at is creating waste: ocean waste, air pollution, space junk, plastic waste, etc..
EXACTLY.
Not humans, capitalism
You know it's just a gimmick when making cloths from recycled material costs more than making from brand new material
I'd rather pay extra to cover the costs of recycling than know that a fully recyclable item of clothing ended up in a landfill.
Just want to mention, it’s important we don’t shame the people that buy these clothes due to their availability. Many people can’t afford to buy from sustainable clothing stores. They are also directly marketed to by these giant companies due to their products cheapness. We have to change the culture around clothing, and advocate for resources that will support those in need.
Shop second hand instead of buying fast fashion.
@@charjack2 I think thrift shops in most countries outside North America are very different - I'm from central Europe, where there's still a bit of a more 'mend before you toss it' attitude, as well as less consumerism (we are known for being unfashionable here), so thrift shops in general are a lot smaller. The clothing is usually in a good shape, but that also means it's often more expensive that from a fast fashion shop (I have never seen a tshirt for less than 8 dollars' equivalent). Not to mention sizes larger than UK12 are very uncommon to find (and I'm a UK16-18, so not even too extreme a size). Given all that, the time you would need to spend going around thrift shops to find even something that fits (that's not even necessarily something practical or something you like) would be ridiculous. Unless living in a very consumerist country, thrift shops are not the answer either :/
Everyone who can afford to shop at H&M can afford to shop at thrift or charity stores, which have good quality clothing at low, low prices. I just refuse to buy new, period. I've bought all my clothing 2nd hand for years and am often complimented on my fashion sense/taste/elegance. Plus such purchases support a charity or small business owner (except Goodwill of course)
We're not judging the pleople who can't afford shopping else where, we are judging the people spending 200$ in one go and wearing things less than 20 times.
I get it. Sometimes buying new is all you can find. I still buy some fast fashion but I only buy what I need. I literally have the equivalent of a grocery list when I go shopping for clothing and I only buy if the fabric is sturdy, it fits me properly, is comfortable, I can wear it with multiple things I already own, the seams are solid, and I can care for the type of fabric. I also try to avoid polyesters as much as a I can (not only is it bad for the environment, but once it mixes with sweat it smells bad. Like BAD bad). The most important thing is not to over-consume. Even people buying from thrift stores are often guilty of this but that’s the main problem regardless where you get your clothing. If you can cut down on how much you consume, then you’re taking a massive leap in the right direction (and you’ll be saving money, so that’s a win-win!)
Really cool video! In my view, this is an education issue. I was educated by my mum to always look for natural fibres, never plastic. I was taught how to mend cloths, reattach buttons, darn socks. I was instructed in how to care for a garment to make it last longer, laundering it appropriately, ironing, drying,... I haven't bought - or needed to buy - anything new in years. If all mothers (and fathers) taught their children this, the world would be a better place.
That said, I find that clothing by H&M is really good value for money (at least the cotton products). If cared for properly, their stuff lasts for a very, very long time. It's the consumers that are the problem, having no self-restraint and satisfying their urge to buy at every turn. It's up to them to recognise that they have no need of new clothing and to just stay out of the store. Saves money, too!
it's kinda cute way to recycle a loved ones' closet. So you can hold the memories of the loved ones in daily life, along with the ongoing fashion trend. I just hope they had more style and variety of clothing types.
I spends less than 400 bucks every year or 2 on clothes and I thought I was still spending too much...1800???
400$ is already too much if you live in a sunny country.
@@casinoroyal93 I was aiming high just so I wasn't under exaggerating, I havent even bought much this year, and I dont have money for much anyway. But it really depends on how you buy, if you go for quality and expect the stuff you buy to last then you may end up spending more money, but your product might be good enough to last for 2, 3 maybe 6 years or longer and thats great if you actually want and need what you buy, so many people just buy stuff and never ever wear it again. People don't need to spend less necessarily they just need to change there relationship with material things and decide better if what they want actually has a place in there life and have an honest conversation about it, because some people also don't buy what they want, they buy what they can afford and then it rarely gets used, so maybe they buzz word for this could be that people need to buy more honestly.
@@casinoroyal93 lol. Also my nickname may be sonny but I lived in a very rainy place all my life.
@@flint857 funny...I rewound that part because I thought he actually meant $18,000.
@@spideywhiplash ha ha yeah I get that.
How come you didn't mention Renewcell? They can recycle clothes into new fibres in 2 hours and have scaled it up already. They can recycle half of Sweden's yearly textile consumtion a year. As far as I know they are the only one's to have done so yet. Weird to leave them out of the video.
And they already recycle a TON. Their Conscious brand has been in stores for a few good years and has included recycled fabrics for a while. It's odd that they present this situation of only having small-scale recycling going on. It feels like the footage in the video is 3-4 years old.
I wonder why this has so little views/likes ✋
The idea is not to costingly recycle without machines Killing employment of skilled people like sewers, but to not consume.
No person below top 5% throws away 200 shirts a year. Its just the brands who can't put unsold shirts to good use
Statistics can be very misleading
I’m Here Because Of A Post I Saw On Instagram...Thanks So Much For This Video And The Knowledge...It’s Something Everyday People Don’t Think About
I am a very less frequent consumer.
At the max i buy 4 apparels in a year.
Hold on to my torn shirts for years.
I am a minimalist and i want my city to adopt zero/low waste stores.
I want to do more. How do i go on about sustainable lifecycle as a human being. I need to learn more
Dont have kids - problem solved
@@doom2avatar
bad healthcare => make children
poor financial education => make children AS FINANCIAL INVESTMENTS
rich? => make children
Asia has the worst culture here on Earth. It never ends...
@@redsusoverparadise2700 the west -as soon as the birth rate plateaus => Import immigrants to make children
the west has the worst culture here on Earth. It never ends...
@@Seti-ms9bs You mean the worst government in the West. The goverments do nothing in order to achieve zero population growth to stabilize inflation...
@@redsusoverparadise2700 The government of any nation is a reflection of the people. I mean the west has the worst people they want everyone's children but there own.
great, now scale it up 1000000x so that it will make any impact
I donate all of my old clothes, and buy most of my clothes from thrift stores. That's a way of recycling that's much more practical.
Thrifts shops are so cool,we don't have such shops here in India :(
Sadly a lot of donated clothes get thrown out :( thrifting clothes is a great eco friendly practice though. Recycling clothes seems like a better solution to throwing out unwearable clothes. I would recycle my clothes, but not with H&M
Yes even in India here, clothes from mall look cheap after 8-10 washes... although they are not cheap.
They are not build to last long.
My solution: don't go to mall,
Buy fabrics from traditional markets and go to your trustworthy tailor.
Far superior outcome.
Bring tailor back in fashion like nineties.
When I saw the thumbnail picture I thought it was ground beef, and for a second I wasn't sure if this was about old clothes being turned into hamburgers, or if hamburgers were being turned into clothes. 🤦🏼♀️
I'm so glad neither were true.
Very interesting! I live in Ghana and it is true Kantamanto is one of the biggest dumping sites for used clothing. Will the polluter pays principle work against these clothing brands? We need to explore that avenue as a country or and find sustainable ways of dealing with this issue. Thanks for this documentary.
Are clothes shared between people before reaching landfill or some mafias stop them from having new garment?
@@georgechertkov4140unfortunately it is cheaper to buy the used ones for a lot of people who earn less than a dollar a day in our part of the world. Most dealers select the best out of the lot for sale and the rest are improperly disposed off which end up in our streams and rivers. Very sad.
Glad that H & M is taking steps to answer the Apparel Waste problem. Hopefully other companies will join in, and build even more efficient machines.
They are greenwashing.
This is why I only own 7 garments and some coats for the winter. I recycle my old clothing and use it for doll clothes or to clean up the house.
Just remember not all materials can be recycled indefinitely and this company uses exploited labor
But your using a iphone
Fast fashion, h&m and similar brands trying to keep up with demand for new fashion is the problem, that we consumers need to reject together,
The question is IS IT A HEALTHY process to workers/earth to remake clothes in the factory from old ones?? I’ve read somewhere that the clothes we normally buy have special coatings/chemicals that if exposed to certain heat/chemicals can be quite toxic...what footprint is the process of “remaking” doing? More or less harm to environment?? Yes, there is a lot of wasted clothes in landfills, but there needs to be “safer” alternatives.
I just throw my stuff in a closet for a few years in switch them out a bit and usually I come back to the old clothes. I hate throwing clothes away
Reality: The finished product contains a maximum of 5% of the recycled material. Most probably the price tag😂
you probably commented before even watching the video. and this makes you look sooo stooopid
That skirt was fine... the electricity and labor that went into the design and machinery is more wasteful. Dear lord we’re toast.
@@briezzy365 If the electricity is from renewable resources, and labour creates more jobs and lower unemployment, we are NOT toast!
@@azeema4442 ugh, we need higher “unemployment” and people to stay home and tend small gardens and to their surrounding areas and to nurture and cultivate biodiversity.... this is a waste of a worker’s time so rich people can come to the mall and feel good about themselves.
@@briezzy365 I mean, if there is more unemployment. That means that more people can't earn any money. Then they can't pay their bills and will never have enough money to even think about cultivating their area
Watch Hasan Minhaj talk about fast fashion and the reality of recycling of these big brands
Correct. Everyone need to share hasan-Minhaj's informational program of these "Recycling".
@@nasihjaseem9516 But it has changed a lot......Now waste management project is undertaken and the problem is the supply chain....
@@investigativejournalism8393 well the recycle part can continue with the supply chain
I'm buying second hand clothes in Poland imported from the UK, Norway etc. Many of them are even brand new, I buy clothes from brands like TM lewin, g star, Ralph Lauren, etc for a fracture of the original price (3-4euros).
My degree is textile science. My wardrobe is mostly classic style, it last longer because it can be mixed & match to re styling the look. Once a year, I buy very few new travel cloths depending on the season. During my travel to Egypt Jordan and Istanbul in August, September and October 2021, I learned to managed with 1 big luggage for 36 days 😀
I think the recycled fabric & yarn fillement can be used in home textile, such as curtains, drapes, comforter, rugs etc. Many plastic bottles are already made into fleece
Same, I donate my clothes that don’t fit me and that I don’t like! And some clothes that I don’t want to wear outside become my pajamas! Some people might say that they throw it away if it has a lot of damage like rips and holes..but can’t you sew it yourself and fix it? Or maybe turn it into another type of clothing or use it in a craft? We should try our best to keep recycling, reducing, and reusing!!
Am I the only one who thought " how in hell they transforming M&M's into clothes? "
Me too 😂
sleep deprivation syndrom?
The last chapter of the video was truly appreciated.
Recycling is futile if, behind that green facade, big corporation aren't pushed to rethink their business model, and consumers wouldn't change their habits, consuming less.
something to add to my knowledge. Business Insider always amazes me. Its very informative, thank you.
I started sewing this year and try to use only second hand fabric ( bedsheets, curtain, old clothings) and try to use natural fabric and sew timeless piece that i know i can hold on to for a long time its fun and fulfilling to know im doing a tiny tiny step towards a better future and also convince my family to stop buying from fast fashion brands we thrift most of our clothes now :))
I started sewing 10 years ago and I Love to repair clothes, to use it in another way, to Tailor it smaller when IT doesn't fit any more,...
I thought the thumbnail was beef. Almost didn’t watch it.
Wool, linen, cotton and silk can be recycled easily and goes into nature as well, these materials are most comfortable to wear too, yes a little expensive but won't give you skin problems.
And they won't sit in landfills for hundreds of years, just compost when you are done with them :)
I love that. I just bought a basic black tee at H&M and I was thinking about a short documentary I saw about H&M's unethical factories and wondered if I just supported this again. I like that they are getting more into sustainability because the shirt I just bought from them said 95% organic cotton but it was $13CAD. I'm wondering if that's true because organic cotton is really expensive but this shirt was very fast fashion cheap. My wardrobe is really small and I wear the same shirt at least 5 times a month and when I was teen I used to love those Instagram influencers who posts outfits of the day since I love fashion but now I wish I never supported that. Fashion is great and I still love it but it should have meaning and you should love that one piece that you want to use it over and over again for at least for a year before wanting to change your style. I love these types of discussions and I love seeing more people talk about this
Support for H&M! We don’t care if China boycott them because H&M does not support modern-day slavery.
Kudos to H&M! Courageous and conscientious ❤️
Sale to India, let see how many people can effort H&M product... Lol 2% citizens can effort.
It’s obvious that this recycling “process” is just for PR. It’s very expensive and as such cannot scale.
As people become more and more conscious about the environment, H&M has to improve their image in order to stay relevant ...
H&M doesn’t care to solve the root cause (fast fashion) if it hurts their bottom line though
Theres no way to prove or disprove this?
I have always preferred to have my close 'worn' in. I began buying my clothes at the salvation army stores as young as 18. I am nearly 61 now and STILL prefer the second hand shops even though I can afford better? I like second hand.....
I never throw away cloths, even very worn. Well preserved ones go to relatives in countryside, and worn cloths - we just put in in bags near the trashbins on the street and someone always takes them. I think everyone does the same way here in Armenia.
1800€ a year? What the hell, i have bought a pack of 5 socks this years. Sweaters and such last for over 5 years easily.
Good initiative, but limiting our consumption is needed as well.
No, it would mean an economic collapse
This technology is what I'm waiting for. Atleast someone is doing something about the clothes that goes to waste. I buy clothes once a year. I wear my husband's old clothes at home. I fix my old clothes and i give my clothes to my faughter rathen than buying her new ones. I still keep the clothes that needs to be donated to do something. I talked to my daughter about this situation and she is 10 years old. It is important to make them understand. For the future generation. Nice video I jope that there will be more machine to do the recycling.
I can already see that some US lobbyist in the future will claim how expensive it is to reclaim fabric by using the rent of a hong kong shopping mall spot in their calculation.
I walked into an H&M and thought it was all trash, I meant figuratively, but now I was also literally right
No, like the person in the video said, H&M clothes do not come from that recycling factory.
I just buy clothes that last a long time. Hell the clothes that tend to have to be thrown away are H&M
I haven't purchased new clothes in a few years. I learned to darn and fix holes in my wardrobe.
That's a fascinating technology!
Its so sad that this technology was created only now and that its scale is really small right now to the amount of this huge issue.
Question is how this technology can be scaled up and how to stop people from disposing and buying clothes so often?