The North Face TikTok viral marketing strategy explained

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  • เผยแพร่เมื่อ 27 ส.ค. 2024

ความคิดเห็น • 78

  • @brianvw2724
    @brianvw2724 8 หลายเดือนก่อน +121

    I don't care if there was a thirty person film crew including a makeup artist and an executive producer,. If I complain about a product and a company rep choppers out with a new one that is an awesome response and well deserved advertising.

    • @Tzhz
      @Tzhz 7 หลายเดือนก่อน +1

      It was all planned

    • @Raspberry_25
      @Raspberry_25 7 หลายเดือนก่อน +1

      @@TzhzMakes sense that it was, but it was hilarious to see this😂

  • @laureenprice
    @laureenprice 7 หลายเดือนก่อน +81

    I feel like the first video was not planned but the North Face response was definitely planned and I’m here for it.

    • @cburns458
      @cburns458 7 หลายเดือนก่อน +4

      The response was obviously planned, there is zero question there

    • @mattyfromthemarianas
      @mattyfromthemarianas 7 หลายเดือนก่อน

      Ya think?

  • @charlotte2048
    @charlotte2048 7 หลายเดือนก่อน +23

    Do people think New Zealand is a state in Australia😂

    • @garethmillar9738
      @garethmillar9738 7 หลายเดือนก่อน

      Yep

    • @soppybottomboys1195
      @soppybottomboys1195 7 หลายเดือนก่อน +1

      Yes. I mean New Zealand has a thing they can join Australia any time they want

    • @tallydane2770
      @tallydane2770 7 หลายเดือนก่อน

      I was looking for this

    • @neb_5214
      @neb_5214 7 หลายเดือนก่อน

      people think australia is in the US. the shit you hear somtimes is wild

    • @angelahogan3317
      @angelahogan3317 6 หลายเดือนก่อน

      Americans do

  • @raegenarmer2351
    @raegenarmer2351 7 หลายเดือนก่อน +27

    I know the response was definitely organized but perfectly so they saw a good opportunity to be funny and get good advertising and show that they do care about customers and took it and it really is hilarious seeing him run and throw it at her 😂

  • @timmayer8041
    @timmayer8041 7 หลายเดือนก่อน +16

    I have zero doubt North Face could source a helicopter in an hour

    • @briannaalsford2195
      @briannaalsford2195 7 หลายเดือนก่อน +2

      I agree and I don't feel like it would be that hard to organize something like that to be pulled off in New Zealand either

    • @insethurdle88
      @insethurdle88 7 หลายเดือนก่อน

      It's dark and pouring down rain in her video. In the other video it's not at all the response from North Face was clearly another day

    • @sahinalam8468
      @sahinalam8468 7 หลายเดือนก่อน

      ​@@insethurdle88 you know there is a thing called weather change right!

  • @mrhobs
    @mrhobs 7 หลายเดือนก่อน +13

    As long as the first video was real, the rest is just good entertainment. (As in, for all I know, she could’ve been doing an ad for North Face from the start.)

  • @idave675
    @idave675 7 หลายเดือนก่อน +15

    Money makes everything move faster even a helicopter 😂, but even if it’s fake it’s really good marketing at the end of the day 😅

  • @gendoll5006
    @gendoll5006 7 หลายเดือนก่อน +4

    Wait… do people really think this happened the same day? Ppl can’t be that delusional.

    • @mumtaaz7371
      @mumtaaz7371 7 หลายเดือนก่อน +1

      Right!? I think her own complaint was for real. Then, they might have reached out to her later and planned that funny sequel. Love it!

  • @magictotem492
    @magictotem492 7 หลายเดือนก่อน +4

    I think they track the girl after the tiktoc video and offered her money to do the helicopter video. Its a good come back from negative review

    • @Karamarie.
      @Karamarie. 7 หลายเดือนก่อน

      Good thinking

  • @kevingagne8266
    @kevingagne8266 7 หลายเดือนก่อน +4

    But they didn't redesign it like she asked. Was the one off the rack waterproof?

  • @cetszrogezrg
    @cetszrogezrg 8 หลายเดือนก่อน +8

    When I go hiking with my wife in Polish mountains the last thing she wears is full makeup 😂

    • @Moknowsnothing
      @Moknowsnothing 7 หลายเดือนก่อน

      She looks like she only got lashes on.. I mean it is raining for makeup is irrelevant. Pretty sure it’s real

    • @thegirllikesmovies7389
      @thegirllikesmovies7389 7 หลายเดือนก่อน

      People go to the gym in full makeup

  • @passionfruit5320
    @passionfruit5320 7 หลายเดือนก่อน +6

    Well you didn't really say what the woman was complaining about... the woman was complaining that the jacket wasn't water proof that she was a drowned rat and that she wasn't impressed with the jacket.
    Who ever said let's record us sending her a new one via a chopper...Genius,...it was probable cheaper then a whole song a dance, one photograph one jacket one drone, one chopper one happy customer and edit. Job done

    • @domowars
      @domowars 7 หลายเดือนก่อน +1

      And the response distracts everyone from the fact that the original jacket was allegedly defective.

  • @brodakarat6340
    @brodakarat6340 8 หลายเดือนก่อน +4

    New zealand is not australiaaaaaaaaaaaaaaaq!!!! She literally said new zealand haha

  • @tslmiami6288
    @tslmiami6288 3 หลายเดือนก่อน

    If you’ve got a lot of money and a black card, anything is possible

  • @cardaveux
    @cardaveux 8 หลายเดือนก่อน +4

    North Face rainjackets are overpriced and not good. I avoid it to buy (i live in Switzerland). I like really waterproof rain clothes.

    • @actionspace2238
      @actionspace2238 8 หลายเดือนก่อน

      then which company is good?
      what about decathlon.?

    • @cardaveux
      @cardaveux 8 หลายเดือนก่อน +1

      @@actionspace2238
      Can't say. I've got older european rubber rain coats (Friesennerz/Stutterheim like) or so. Not really breathable but really waterproof.

    • @KrisRoberts114
      @KrisRoberts114 8 หลายเดือนก่อน +2

      ​@actionspace2238 helly hansen do a good waterproof jacket but it's for sailing and not very breathable

    • @bentleyqcrusade3696
      @bentleyqcrusade3696 7 หลายเดือนก่อน +1

      I feel like it’s horrible marketing, that means they’re willing to sell you a falsely advertised product, then only take care of the problem after you are tiktok famous and complain about the experience publicly. Once I heard about this I knew I’d never buy any of their products. I’ve also be looking into if they own any sub-companies and will not be supporting them either.

    • @KrisRoberts114
      @KrisRoberts114 7 หลายเดือนก่อน

      @@bentleyqcrusade3696 it's an advertising thing they 100% would not do this for anyone else, I think berghaus had a guarantee where they would repair any failures on clothing but I think they may have abandoned that

  • @nicolebonetti8467
    @nicolebonetti8467 7 หลายเดือนก่อน

    They contacted her AFTER the video went viral lol they decided that this was good marketing afterwards. Its a marketing rescue, she was essentially complaining about them so they just took her up on the "I'll be the only person waiting at the top of this mountain" plus 1st video is a clear rainybday, 2nd one is sunny

  • @blaaaaaah92
    @blaaaaaah92 7 หลายเดือนก่อน

    TOP OF AUSTRALIA 🤣🤣🤣🤣🤣🤣🤣 bloody NEW ZEALAND MATE

  • @MyCentsTX
    @MyCentsTX 4 หลายเดือนก่อน

    No. She complained on her way down from the trip. This helicopter thing was staged

  • @melissatrader8528
    @melissatrader8528 7 หลายเดือนก่อน

    Dude like really you had to make it like negative you couldn't just leave it alone and let us all enjoy it like we know that that's impossible but it was still fun to watch

  • @benjaminloo1625
    @benjaminloo1625 7 หลายเดือนก่อน +1

    If I was as rich as north Face you can be sure I’d have a heli in an hour

  • @azillem7978
    @azillem7978 7 หลายเดือนก่อน

    I wanna be called a "magnificent bastard" too😂

  • @PSYCKYO
    @PSYCKYO 7 หลายเดือนก่อน

    It was planned obviously but definately only to make things right for the company and the girl.

  • @MrGrimsday
    @MrGrimsday 7 หลายเดือนก่อน

    North face is Simp Drip

  • @saikalyanmishra21
    @saikalyanmishra21 7 หลายเดือนก่อน

    Definitely appreciate the efforts by the company 🙄

  • @AA-zd5zm
    @AA-zd5zm 7 หลายเดือนก่อน

    And the jacket was not her size

  • @Indian_Outlaw417
    @Indian_Outlaw417 7 หลายเดือนก่อน

    Pretty sure North Face JUST MAAAYYBE might be able to find a hellicopter 🤦🏽‍♂️..The owner probably has 2 for each child

  • @sanding168
    @sanding168 7 หลายเดือนก่อน

    im giddy looking at this vidoe

  • @kat-92
    @kat-92 7 หลายเดือนก่อน

    NEW ZEALAND!!!!!

  • @29micka
    @29micka 7 หลายเดือนก่อน

    It was new zealand she said in her video

  • @FrostyIgnition
    @FrostyIgnition 7 หลายเดือนก่อน

    The videos were weeks apart

  • @lehelzelenka207
    @lehelzelenka207 7 หลายเดือนก่อน

    Okay so how does the Walter Mitty movie connect to all this?

  • @Kookedkrys
    @Kookedkrys 7 หลายเดือนก่อน

    First of all 😂 she says New Zealand 😂 🟥⬛️⬜️

  • @MarioReyna-f7f
    @MarioReyna-f7f 10 วันที่ผ่านมา

    Of course she is using the cheapest dryvent jacket 🤣🤣🤣 not the real ones

  • @anikakatene8848
    @anikakatene8848 7 หลายเดือนก่อน

    New Zealand 😢. Not Australia!

  • @acar7421
    @acar7421 7 หลายเดือนก่อน

    I can’t stand fake videos

  • @momothecat1
    @momothecat1 9 หลายเดือนก่อน +1

    Nicely done sir

  • @AllroundSwizzy
    @AllroundSwizzy 7 หลายเดือนก่อน

    Dude gets his facts wrong & explains the obvious. What was the point of this video. Proving americans have no clue of geography?

  • @NeuKrofta
    @NeuKrofta 7 หลายเดือนก่อน

    North Face is for a day of skiing in Vermont. Overpriced garbage.

  • @pennythedog2874
    @pennythedog2874 8 หลายเดือนก่อน

    Genius marketing!!

  • @QuitCryingYouLost
    @QuitCryingYouLost 7 หลายเดือนก่อน

    It was not the same day. It was planned

  • @a_commonman
    @a_commonman 8 หลายเดือนก่อน

    It shows that North face has earned so much that they can hire or buy helicopters from their pretty inexpensive😢 jackets 😂😂😂..

  • @mihairazie1
    @mihairazie1 7 หลายเดือนก่อน

    Where can i find the original video ? Plz

  • @Crackrocksteady
    @Crackrocksteady 7 หลายเดือนก่อน

    Lmfao people bought this 😂😂 this was a influencer north face collab

  • @SB4F
    @SB4F 7 หลายเดือนก่อน

    When he says its supposed to actually be the same day, he is joking right? Please tell me he's joking

  • @ALPHAdogscotland
    @ALPHAdogscotland 7 หลายเดือนก่อน

    Well a hink north face have a few helicopters pilots on the payroll if not money gets you anything

  • @chethansagar
    @chethansagar 7 หลายเดือนก่อน

    Scott this is staged and you have using a lot of stock footage. Do you not know or are you lying?
    Marketing stunt is good. This video explained is bad. Sorry and #NoDisrespect

  • @-xDarkxGhostx-
    @-xDarkxGhostx- 7 หลายเดือนก่อน

    Planned, her hair was dry and emmaculate. She did not look like a wet rat

  • @deathdrummer1019
    @deathdrummer1019 8 หลายเดือนก่อน +1

    2 different color helicopers lol

  • @BeetoBeeto
    @BeetoBeeto 8 หลายเดือนก่อน

    I mean it doesn't matter if it was planned
    She asked for them to deliver her a raincoat and they did

    • @Crackrocksteady
      @Crackrocksteady 7 หลายเดือนก่อน

      It's all a ploy dummie she probably makes hiking tiktoks 🤦‍♂️ no wonder they convinced yall to take that jab so easily 😂😂😂

    • @TbMcphersonCO
      @TbMcphersonCO 7 หลายเดือนก่อน

      She was told to ask them for it on camera🤣
      This all occured in like an hour lol. She followed a script what do you mean it doesn't matter 🤣😭

    • @BeetoBeeto
      @BeetoBeeto 7 หลายเดือนก่อน

      @@TbMcphersonCO I mean it's still a cool thing that happened in real life
      A lady wanted a coat, and got one

  • @eleanornicholls8991
    @eleanornicholls8991 7 หลายเดือนก่อน

    New Zealand she was hiking New Zealand