GENIUS Marketing Strategy by Paper Boat | Business Case Study of Paper Boat | Tan Man Dhan

#marketingstrategy
Paper Boat's marketing strategy is the best example of emotional marketing. Paper Boat is positioning its juices as a nostalgic taste as they have all the flavors that we have had in our childhood. Paper Boat has a range of traditional Indian nostalgic drinks like Aampanna, Aamrus, Jaljeera, Jamun Kala Khatta, Thandai, and many more. And they showcase it as a "Bachpan ka Taste" in their ads.
Paper Boat was launched in 2013 by Neeraj Kakar, Neeraj Biyani, James Nattul, and Suhas Misra. At the time of the launch, Paperboat launched 11 flavors to choose from which are nostalgic flavors. I have tried to explain the marketing strategy of Paper Boat and talked about its packaging and presentation too.
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[@CandidwithCAs]

I jus watched your single video by mistake and man i must tell u ...i have checked your channel for more videos and since its short and crisp and to the point - I get all the info in no time !! Loved them !!!

[@tanmandhanse]

Thank you so much, please be connected.

[@SirMonk]

I don't think the customers today are affected by these emotions. They are probably selling a lot not because of these emotional ideas but just because their products are good. I like paper boat chikki because it tastes really good over the others.

[@BpHigh-c6t]

You are definitely going above a million subscribers

[@tanmandhanse]

Thank you, please be connected.

[@shanum.1245]

Pehle paper boat ke piche choti choti story rehti thi.. wo kaafi interesting tha

[@tanmandhanse]

Haan. They still write one liners to engage with customers.

[@Sonu_._6610]

Pulse business model copy business hai par copy karna galat nhi hai ap bhi kisi ki copy kar ke successful ban sakte ho
''' isme koi burai nahi hai '''❤❤❤

[@tanmandhanse]

Yes, use kehte hai Inspiration lena

[@kishanpatelofficial]

Good work bro

[@Workers205]

Info ❤ keep it up😊

[@megneshtrivedi4670]

informative

[@tanmandhanse]

Thanks bhai 🤝

[@rishijais529]

Good work bro 👍

[@kartysharma2211]

Great content 🙌🏻

[@tanmandhanse]

Thank you 🙌

[@ushakhatri1502]

good job 👌 keep it up 👍❤

[@sanatangaming1311]

So good keep it up bro ❤

[@tanmandhanse]

Thank tou

[@justforyou6219]

Online app case study banao bhi
Just like dream 11 or jungle rummy

[@tanmandhanse]

Noted, please be connected 🤝

[@babaraliawan9716]

Paper boat k pouch ka material kia hy . kya ap bta skty hen

[@tanmandhanse]

It's a hard polyethylene cover outside and blended aluminium-ployethylen inside

[@levendesigns8032]

are you gujrati ?

[@tanmandhanse]

Yes. You too?

[@Gauravjain-x9n]

Fruit Juice without fruit 😂😂😂

[@yashwantsahu6965]

Starting me achha tha..ab ye bhi dusro juice ki tarh lawda type ho gaya hai