Here's the other hilarious Coca-Cola escapade videos mentioned: The Real Reason Coke Tried to Switch to New Coke: th-cam.com/video/CJt9JkqQYeI/w-d-xo.html That Time Coca-Cola Spent $100 Million Intentionally Filling Cans of Coke with Water That Smelled Like Farts: th-cam.com/video/Y2WAn-JWx8w/w-d-xo.html (One of our favorites!!) That Time Coca-Cola Tried to Sell Bottled Tap Water in the UK and the Hilarity That Ensued: th-cam.com/video/TK4IhaLwXVc/w-d-xo.html
You guys have to be a little more discreet with your subliminal advertising from 0:34 to 0:39. Legit the whole screen goes from Simon to just the Cheddar logo.
Frommy Funnys agreed. Splashing the placard of the Cheddar logo was rather weird. Simon already explained their contribution and their offings on their channel. It's appearance was like a speed bump in flow of the video.
Caleb Hill If I remember this correctly, they originally had a penalty if you played too long without taking a break (in the form of lowered stats). Players got mad, they changed it so that the unaltered stats were a “rest bonus”, without any actual changes to the mechanic itself.
A much better marketing technique... when I lived in Binghamton Ny, the local Wendy's went out of their way to be nice. On really hot days they set up a table by the door near the sidewalk with a pitcher of ice water and cups. You didn't even have to go up to the counter. You just poured it for yourself for free. They had tie-ins with the local AAA Binghamton Mets. If the temperature got below 40 during the game everyone there got a coupon for a free small chilli. If it got above 90 everyone got a coupon for a free small frosty. Great business. Almost everyone buys enough more to cover the giveaways on that one visit, and get in the habit of going there after the game. There was one game that we nearly got both. We missed it by like two degrees.
If this idea was implemented today, you'd probably find that they connected to the internet to get their temperature information. They might also print a code on the cans to provide their customers with internet access for a time that way.
Let's necro this. Making it cheaper when it's in higher demand is what you call, the opposite of good business practices. Legitimately, just say you make it cheaper when it's colder and don't make it look like you are a massive money grubbing company that wants to steal your customers kidneys.
@@D_U_N_E Make it cheaper when it's colder and you won't sell ANY. "Good business practice"??? AHAHHAA. Only for assholes who think exclusively in the short term.
@@Serai3 someone didn't pay attention in civics class. Making the prices cheaper when it's cold would make more people buy it b/c they'd think they're getting something they like at a deal, when in reality it's just them making a small profit on a sale rather than not make a sale at all. And when it's hot outside people will naturally want one so badly they could care less about the marked up price. Also, it's coke, people will always buy it like it's crack in the 80s
@@MultiKool13 LOL, somebody didn't pay attention in VOCABULARY class. What in the world does this subject have to do with government or public policy??
Yes the mistake they made is my say it charge more in hot weather what Thayer should of done is say it give a discount is cool weather and people word love it
Yeah, my dad is certain it's a thing and I believe him, cuz we are talking about Amazon here, but I don't give enough fs to keep an eye on the prices myself.
One of the great things about vending machines in Japan, besides the fact that they are everywhere, is the stable price, across times and area. You pay approx. 160JPY for a Coke in Downtown Tokyo, as well as in the country side and also at the airport.
The most important part of this story is right at the end : the CEO whose major contribution was to cause the company's stock to lose half its value was awarded $166 million in severance for a mere 4 year tenure. (Think about what his annual salary must have been in the first place.) Only the very rich get bonuses to get rid of them because they screwed up.
No individual human is worth over 100 million dollars. An individual human could live off of a single million dollars for a lifetime. Single entities holding on to those dollar bills means that other individual members of this economy cannot actively partake using those banknotes. It's a fundamental flaw of uncontrolled capitalism, which pretty much degrades into feudalism and anarchy.
Oh yeah. Capitalism is no different from communism or socialism or any other ism. They are all created for the sole purpose of exploiting the many to create wealth for the few. And they will lie to you about the system by falsely claiming that all the benefits that came solely from changes in technology were from capitalism.
@@GeorgeMonet "Capitalism is no different from communism" I would agree with your statement as long as you are referring to the classic definition of socialism as the complete takeover of all forms of production. But no such countries exist anymore. What we refer to socialism nowadays is really just social safety nets for healthcare, clean drinking water and reliable utilities, worker's protections, and protecting and maintaining natural resources and the environment. It's about sustainable profits, not private profiteering.
@@kroushwayfair7688 Wealthy people generally keep their fortune in banks where the banks are able to use it to give people mortgages and other loans. It's not exactly locked up and not accessible to anyone else.
Master Therion, Hahaha! That's nice! Definitely going to be using that one in conversation aha! Master Therion - we're on to you haha! S'all good, we just frequent the same great channels!!!
Some places actually have the vending machines outside of the store priced slightly higher than the cost inside. After all, if you walk inside the store, you might also buy a small snack for your drink, or suddenly remember that thing you obviously have needed for awhile although you probably didn’t because you would have remembered it elsewise. Suddenly you’re spending more money than you would have paying an extra dime via the vending machine, and the store has won.
When I was a teen the vending machine outside of Safeway was a nickel cheaper then the inside cost. Guess they wanted to keep them soda junkies outside.
Cheeky Cunt does your store offer to fill those really big water cooler style bottles? It’s cheaper and you can probably find the dispenser for a reasonable price. Obviously, it’s not my decision, so no judgment.
*So* somewhat unrelated, but I believe we should call all sodas liquid candy bars. I grew up on this acidic gas infused brown corn oil. It took me ages to break that habbit. On the bright side I think I lost somewhere around 1-1.5 Simon Whistlers after breaking the habit as I was just over 350lbs in '08 and 220lbs now.
carolyn mmitchell as a former skinny dude who is finally gaining weight, that's a terrible idea the inability to gain weight is more often than not due to an unbalance in the diet, basically your body lacks the materials to process and convert stuff into fat, (im no nutriologist, but that's how i understood it) so it either trows it away or more commonly stores it as is which can lead to high cholesterol, sugar in blood, and the such. all im saying is watch what you eat, is better that way.
It's not brilliant if it makes people go to the competition. I would understand doing this if people had no other source of getting cold carbonated drinks. This was silly.
i live in australia, this wouldn't have worked here. as soon as we find out the price goes up in hotter weather, every single coke machine gets busted open and cleared out weekly. in a country where the temperature regularly get's above 40c, even the cops will stand to one side egging you on, trust me.
Yeah but we allow it in the holiday periods with fuel and food prices. Fuel was $1.15 and was $1.37 through the holidays. I live in a coastal holiday town. Chicken prices over Easter period was $18.99, an tonight bought the same Chicken $10.99. btw use to have a members card to the F.I.G.J.A.M. Club @Fig Jam
They kind of already do this........... $1.50 for a 2 Liter bottle out of fridge. $1.67 for a 16oz bottle thats cold near the register thats literally 4x smaller than the $1.50 version in the soda ile XD haha
My guess is your example is probably the store doing a "loss leader" ..i am betting that you have to walk down a few aisles to get to the 2 liter bottle...the store of course hoping you will pick up a few things like chips etc on your way...
TheBaldr. If you have one litre of Coke, one times less means you have zero Coke. The whole litre is gone. It can never be more than one times less. Having a quarter the original 1 litre amount (250 ml) means something else.
This is why say at a bowling alley, a mountain dew in a vending machine might cost something stupid like $3 where a vending machine in a worst part of town outside a store will cost as low as $1.25
It's a true testament to their marketing team that not only has the company tried to sink itself this many times and still lives, but that they manage to sell any bottles of Coca-Cola at all.
The mental gymnastics..... "What we are doing has been done before in other ways, so it is OK for us to do it too. It's not profiteering, it's 'supply and demand'". Justifying a lack of ethics by pointing to other examples of ethical absence is the same as justifying conquering because others have conquered in the past. Same line of logic, applied by the same level of entitlement to everyone else's money/land/reverence but in a different direction....and with a smile. A most calculated and condescending smile. Everyone knows that standard issue corporate smile.
This is essentially an example of framing. Instead of depicting variable pricing as raising prices at peak sales times, they describe it as lowering the cost during off-season.
Ah, CocaCola... The champion of softdrink fauxpas. The very last shot of Chedder peaked my interest! The Elven Horse Armor from Oblivion I'd know anywhere.
I don’t remember any horse armor on Oblivion... I do remember Shadowmere being basically a portable chest though. Kill her, store items, wait til she resurrects, ride away with items.
Kevin Benoit, - There was a horse armor pack that very few people bought. I lost my game and had to repurchase it and got the version with the horse armor pack, Shivering Isles, and the Knights of the Nine and the other personal hideaways.
I was in a town with 2 distinct suburbs. The rich suburb with the nice houses and rich families had access to large and cheap supermarkets. The poor suburb on had access to independent grocery stores with marked up prices.
I would think a better idea would be calculate the rate of purchase with the refill schedule of the machine. The faster the cokes get bought in the machine, and the less there are available, the more the next one costs. That way during peak times when the machine risks being emptied from purchases, profits are maximized, but most of the time they wouldn't cost more and wouldn't cost more in warmer climates.
Well researched, wonderfully articulated. Kudos! Only thing worse than managers managing is executives executing. Sure wish companies would stop fixing things that aren't busted.
Wait... that sugar with a tiny bit of water is quenching some peoples thirst during hot days? Every time I drink soda I have to drink water right after cause it actually makes me thirsty. Wtf.
Jonathan Desserres I think someone's spiking your drinks with salt, fam. I have never heard of someone feeling thirstier immediately after drinking soda
Well people's thirsts can vary. For some reason grape stuff, whether juice, the fruit itself, or flavored grape beverages make me feel thirstier afterwards. At some point maybe it just becomes an almost Pavlovian response.
I imagine that's less actual thirst and more that it's leaving behind a sticky residue of sugar in your mouth. Soda is a nutritional nightmare, but it does contribute to a body's hydration. If you could only drink soda, you wouldn't die of thirst (though it would cause long-term health problems).
@@ricoanderson6626 excess sugar also has a dehydrating effect. Caffeine is a diuretic. You may not feel thirsty right after, but you're not really helping hydrate your body with Coca Cola.
1:36 It's *perfectly rational* to charge more for *cold drinks* on *hot days.* Uber calls it "surge pricing", and is nothing more than the immediate exercise of Supply vs. Demand. 2:34 At least I'm not the only one who saw that...
Corporations are not evil, but the people who run them could be, which is why we need free press to report on bad business practices so people can decide whether or not to boycott.
Ya honestly, it is the legal responsibility of a corporation to do everything only in the interest of its profitees. The burden is on everyone else for ever thinking otherwise and trusting an entity that only wants money
There's nothing evil about finding ways to make more money. If anything, that's being intelligent. Supply and demand, you know - it would be stupid not to leverage it for money.
The only reason you have soda, other food stuffs like we do, or the freaking computer or phone you commented with, is because of corporations. We could all still be sitting around with hand-made wood and polished brass abacus' drinking river water and munching on tree bark (okay, lost the plot there and went a bit too far), but I'd much rather this machine made by Dell and Intel corporations. They and others provide me some provide me some pretty cool products for a little bit of cash. If I don't like their pricing model? Go with someone else. And if I go insane with their service and gain a hundred pounds? They are a company, not my mom, I don't want them to hold my hand.
I'm not sure I see the moral issue with this really. It was a mistake, yes, as they didn't anticipate the backlash, but,... Hm, well, I suppose if there were a competition between Coca Cola suppliers...?
Simon and Daven both are very organised and even while taking a vacation they have videos planned ahead that’s why it’s a pleasure working with them :)
Japan is still using those machines. The one near me is 135 yen to 150 yen with 150 being during Summer and 135 in Winter. I live here. Folks already know it
rising education levels will make it harder and harder to manipulate us. but not impossible. god knows what subtle tricks the new deep learning algorithms will come up with. the arms race will continue.
Klaus Gartenstiel hadn't really thought about it, but interesting thought about the Deep learning algorithms. Makes me curious what "Paths of Thought" machines might be able to create, which humans otherwise never would have imagined.
Kroush Wayfair thought about it. atm, "they" try to gather as much info about us in order to better control us. but in the future, maybe ai will be smart enough to know everything about us already, without even watching. it will have a simulated model of us in its mind that enables it to predict us with perfection.
Klaus Gartenstiel I fully respect what you are saying. Such seems to be the ultimate goal of third-party data mining by advertisers and marketing strategists... My hope is that as time progresses, "the spirit of humanity" can outmaneuver any algorithm generated by a digital source. Yes, humans have Patten's of behavior that shift over a lifetime. Individual experiences and recounts of experiences throughout this aging process are what have built our current base of knowledge... When I say Spirit of Humanity, my meaning is intended to be that each individual's experience is different in some manner than others in the past. Even if every experience they have throughout their life mimics a historical figure's step by step, they will still have experienced the world in a different time and/or place. No matter when or where this historical person copycat lives, their perspective of reality will be shifted on minuscule levels... The existence of a 'subatomic sea of particles' coming into and out of existence is current theory. To me, this acts as part of the universe's ultimate Randomness generator; which contributes to every facet of our experience in reality. Might as well enjoy the ride, haha! ~Namaste
well its not really manipulation. Even now if they were to implement that plan it would work. If i'm stuck on a hot day near their vending machine that costs more and i don't have other alternatives my choices are either be thirsty or pay their higher price. They didn't manipulate me, it wasn't some grand scheme to trick me, but they're going to end up with my money anyway because i'm not about to go thirsty out of spite over what would probably be a 10 or 20 cent increase.
This could've been a great idea if it was marketed better. All you had to do was just like the airlines, market it as lowering cost during cold temperatures. Also, add another sensor that if the coke in the machine has been sitting for even more time the price would drop. Thereby decreasing the total amount of time any one bottle of soda sits in the machine, keeping the pop as fresh as possible. You market it as saving the customers money and keeping the product the best tasting.
For several years in northeastern Tennessee this has been the norm on 2liter Pepsi and coke products. Winter price (2)x 2 liter/$2, summertime (2)x 2liter/$3.33
Want to make a ton of money? Do the opposite. Lower the prices during hot weather. You're going to sell more on those days anyway, but be sure to ADVERTISE that you're lowering the cost because it's hot. That's going to win you a ton of PR and keep your beverage company in your customers' minds when they're choosing products.
Quiktrip has been doing that every summer for as long as I can remember. The "Big Q" which is normally over a dollar becomes 79c all summer long. Step into any office building on a hot day and you are guaranteed to see at least a dozen big q cups.
I got a Coke from a vending machine once, it came out hot, the machine's refrigeration function had apparently died, but the vendor kept it plugged in to take money. I set the bottle in the dispenser, and let it empty out into the machine. Hope the little bastard spent more on cleaning it than I wasted.
If they are literally dying, then its a good thing it costs more, or someone would come along and buy out all the cheap cokes and either hoard or resell them. Making the price inflate when its hot is a much better way to distribute the product fairly imho.
Jaden Oldfield So, your reasoning is “well, someone else is just gonna do it anyway, so I might as well charge way more than it’s worth, just in case”? I think putting an end to that kind of thinking would be a great way to make positive changes in this world. It’s that kind of paranoia that drives wrong thinking.
Ryan; sure its captalizsim...but the market (we the customers) didn't buy it.. literally.... The beauty of capatalisim, similar to democracy, the companies can pull stunts like that.. and we the consumers can choose not to buy it.
Worst example I read was at Melbourne Airport which raised an exit fee to pay for Ansett leave and other entitlements, this was meant to last for a fixed term, a year or so. At the end of the fixed term the airport decided to keep the fee because if they abolished the fee, “customers will get confused” - oh give me a break.
If someone told me that their idea for a new vending machine was that it changes prices based on weather, I would applaud their idea 'cause it is true during cold weather people would buy less cold drinks and lowering price during cold weather could attract more costumers who would not normally buy them at the time. Of course... That is, if that was the rest of their idea.
Thats absolutely fine. If people are willing to pay thats fine, nobody is forcing you. And capitalism then allows someone to put a machine near it that competes by being cheaper. Its beautiful. Dont complain and still buy it, thats stupid
Capitalism doesn't always allow that. The location hosting the vending machine may have an exclusivity deal with one company, or the ROI on having two machines instead of one may be too low.
No, OriginalPiMan, Capitalism definitely allows that. It's a CONTRACTUAL agreement entered (willingly btw) by the owner or proprietor of the hosting location that TRIES to disallow it. In most cases, this is legal, but... There's always a spot not so far off where that location and its owner/proprietor has NO such power. Sell the cheaper soda there... Done and done, consumers might still hop into the restaurant (location example 1) and buy food, but refuse drinks so they can head over to the "Cheap-ass soda shop" to get their cheaper sodas... The soda company loses money and the contract loses the restaurant location business for drinks... Eventually, the soda contract will come into review, OR even the restaurant will "buy out" that contract and change their pricing to compete. Capitalism gets a lot of crap from a lot of really irresponsibly stupid people who only seem capable of whining about price gouging. BUT these same people stammer and cry and complain about bullying when you point out that Socialism and Communism resulted in HUNDREDS of MILLIONS more deaths... starvation, prison camps, "re-education" (torture and work camps), corruption, kangaroo courts, and of course plain old death-camps... ;o)
So if I'm at a Six Flags park, and they sign an exclusivity deal with, say, Dr Pepper. I can step outside... and what, go searching for the nearest non-Six Flags property where I can buy a Pepsi? OK, so I managed that and I want to go back into the park but they want to charge me a fresh entry fee.That cheaper Pepsi just got very expensive. Or I'm a student at a private high school, and to raise a few bucks they've installed a Coke machine at the canteen. The school has a rule against leaving the premises during school hours, so if I go find an alternative cola, I'm going to be punished. It is really not hard, in a localised area, to achieve a monopoly. And I'm not saying this means it is time to jump ship to communism or socialism. I'm saying this means you're wrong that there is always an option for a competitor to take some market share, and that capitalism has its own flaws.
Six Flags... Or you can buy the Pepsi (since you'll know about Dr Pepper's contract at the park (likely) before you go. AND you pack it in with you in a backpack. AND stop yourself before you protest. I've been and seen them, and in fact, done that myself. A can of soda is about 25 cents (any brand) around my town. Ice is a buck a small bag, and there are insulated packs specifically for this purpose (even if they claim survival whatever)... School... Soda machines are expensive, and the electricity to run them might prove free in municipal buildings, BUT refusal of business on the grounds of monopoly is also valid, and can be spread among students. Besides, LOTS of us brought our lunches to schools. Most high schools also let you LOCK up stuff in lockers... so you can even make money competing with the machine if you play it right... While you have some credibility about the locale being susceptible to monopoly, there ARE pretty much ALWAYS options. You do NOT have to buy a soda, for instance. There's actually a fairly short list of the things you NEED versus the colossal mountain of crap you go through every day simply because you WANT to. Don't make the mistake of thinking that "well this is the 21st century and I've got to have..." because that is EXACTLY how the market beasts get you in ANY economy. My problem with your earlier post is that it's too easy to blanket the blame on Capitalism, when that is NOT what is at fault. It's the horrible levels of leadership that the PUBLIC allows to take hold, which is usually the source of problems in EVERY other case as well, just that socialism and communism are exponentially worse and weaker and MORE susceptible to that very issue. One must make prudent decisions to get ahead in any situation anywhere at any time, in any economical standard. ;o)
Thank you for all your awesome videos Simon. I find the name, " Today I found out.". Absolutely perfect. I know some who think it boring but it is educational. Some things we thought we knew or never questioned before, you bring those things to the forefront. 👍⭐🌹 Great job. My late patent's ran their own private business. It had been the most popular business in the region for a good 20, years. When my Dad began the business in 1963, he had a very antique Coca Cola Cooler. Pepsi offered him there's for free. He owned the one he had. But he liked the new Pepsi Cooler though. No pans filling with water to be dumped out countless times a day, more efficient for electrical bills, didn't have to lift the lids to see what was inside. Etc. Coca Cola got snaky with him for having a Pepsi Cooler and threatened to tale the antique Coca Cola Cooler away. My Dad laughed at them and asked how they proposed to do that when he owned it? They didn't realize he was a great artist other than his sculptures. So the went with the, " Copy Right Infringement then.". Though a lawyer told my Dad that under the circumstances they couldn't win, my Dad wasn't taking a chance. He painted a plastic cover that had all sofa brands on it. No one would ever be able to tell it was actually an old Coca Cola machine. So they then went with the, " We will not bring you Amy Coca Cola products then." My Dad said that was fine as everyone was buying mostly Pepsi products at that time. The following year they brought him a new Coca Cola Cooler and said he didn't need to buy it or tent it as long ad he got rid of the Pepsi Cooler. My Dad told them," Stick it where the sun don't shine, get it out of here. O don't need it.". They then said if he did not put any other product but Coca Cola products in the Cooler then. He told them up there's wha wha's, with a steel wire brush, and it was his business, thus he would run it as he pleased. Coca Cola finally caved. They brought him one for free, with a bunch of collectables like mini Coca Cola bottles about the size of a triple A battery, filled with real Coca Cola, Coca Cola caps, ladies hats, pins of various kinds, t-shirts, mini Coca Cola Fridges, Coca Cola running shoes, etc. One of Coca Cola's actual owners had come to see my Dad and said he was tenacious and tried to buy my Dad's Antique Coca Cola Cooler. My Dad told him no because he was keeping Pic-A-Pop and a couple other brands of sodas and juices that the more people could afford. So much less expensive than what Pepsi or Coca Cola had become. That weekend, Coca Cola brought a fair to town in which everything was free. The guy also paid a pretty penny for a few of my Dad's sculptures as well which he sold at an auction house in the USA which he claimed covered the costs of the Coca Cola themed fair that no one had to spend a cent to go have fun, eat, etc. A lot of activities. For that, my Dad GAVE him the Antique Coca Cola Cooler. I believe Coca Cola has kept it and put it on display, keeping it running for tours, showing how long their first coolers lasted. They had sure tried to be pushy previously though. They had not realized exactly how much Coca Cola my Dad had sold until going through there books after a year. It was a large area with a lot of tourists and hunters/fishers, that came from all over one group in spring and the other late fall and early winter. My Dad proved that sometimes smaller places have the most loyal customers to back up any of their town proprietors.
+StormyStars maybe you misunderstood. I said they lifted the name from douchebags(redditors) on the internet. I usually enjoy the content on this channel.
The fact that a product's demand can depend upon the weather is well known here in Florida. For some strange reason... the demand for lumber spikes right before, and after, a hurricane. Lumber companies are forbidden from raising prices at these times. The government calls this "price gouging."
To be fair I think the time coca cola stopped actually selling coca cola that you alluded to in the intro I believe was brilliant move of 4d chess during the height of the cola wars. The introduction of coke 2/ new coke made a lot of people angry, and then when coke classic was re introduced their sales went absolutely through the roof. You can look at the numbers, it was actually a brilliant play. Similar to Nintendo marketing the Nes as a toy after the video game crash of 83. People in the 80s were actually incredibly savvy at marketing. Nowadays I can't even tell what a commercial is trying to sell me half of the time.
Of course, making the drink cheaper in cooler weather would have been essentially the same thing as making it more expensive in warmer weather, but many consumers are not smart enough to notice that.
I can understand the Spanish system, as the shop pays to cool the drinks. If you want to pay€20 cent less you can take it home and use your own fridge. Although the same supermarket in Portugal charges the same for cold or off the shelf.
Charge more when hot. An absolutely brilliant way to increase the popularity of cold drink, sold by their competitors. Seriously, this strategy would only make sense to *attempt* in areas that had a Coca-Cola vending machine and no other cold drink of any sort available.
Fun fact: There is actually a strong correlation between hot days and an increase in violent crime in large cities. Now it isn't proof of causation, but it is important to note that people become highly agitated and irritable in hot weather, crowds, and in stressful situations. So that is probably NOT the time you want to charge more for a Coke.
They should have spun it as the increased demand requiring more frequent refilling of the machine, so the prices would have to be increased to cover the cost of sending people out to refill it.
I'm surprised nobody thought to make the machine lower the prices during hot weather, and then aggressively market the fact that when you need a Coke most it's easiest to get.
This already happens. The fairgrounds in my town has soda machines, go anytime and get a soda for $1.25. Go during the county fair and its $3. Price and demand.
Here's the other hilarious Coca-Cola escapade videos mentioned:
The Real Reason Coke Tried to Switch to New Coke: th-cam.com/video/CJt9JkqQYeI/w-d-xo.html
That Time Coca-Cola Spent $100 Million Intentionally Filling Cans of Coke with Water That Smelled Like Farts: th-cam.com/video/Y2WAn-JWx8w/w-d-xo.html
(One of our favorites!!) That Time Coca-Cola Tried to Sell Bottled Tap Water in the UK and the Hilarity That Ensued: th-cam.com/video/TK4IhaLwXVc/w-d-xo.html
I wouldn't drink coke on a very hot day anyway, that's just begging for disruptive stomach & muscle cramps.
You guys have to be a little more discreet with your subliminal advertising from 0:34 to 0:39. Legit the whole screen goes from Simon to just the Cheddar logo.
Frommy Funnys agreed.
Splashing the placard of the Cheddar logo was rather weird. Simon already explained their contribution and their offings on their channel. It's appearance was like a speed bump in flow of the video.
Today I Found Out I
From 9:27 onward, the subtitles are incorrect.
If coke said “Yeah we lower the price when it’s colder” they could have gotten away with this.
Ray Worked for World of Warcraft, so I don’t see why not.
Caleb Hill If I remember this correctly, they originally had a penalty if you played too long without taking a break (in the form of lowered stats). Players got mad, they changed it so that the unaltered stats were a “rest bonus”, without any actual changes to the mechanic itself.
maybe!
or if people understood supply and demand.
lucky i played sonce beta. All I recall is rested XP gettinf a cap.
Never once saw a debuff for playing too long.
A much better marketing technique... when I lived in Binghamton Ny, the local Wendy's went out of their way to be nice. On really hot days they set up a table by the door near the sidewalk with a pitcher of ice water and cups. You didn't even have to go up to the counter. You just poured it for yourself for free.
They had tie-ins with the local AAA Binghamton Mets. If the temperature got below 40 during the game everyone there got a coupon for a free small chilli. If it got above 90 everyone got a coupon for a free small frosty. Great business. Almost everyone buys enough more to cover the giveaways on that one visit, and get in the habit of going there after the game.
There was one game that we nearly got both. We missed it by like two degrees.
Lmao below 40? Above 90? Do you live on Mercury?
@@TheUKNutter He's a yank so he means Fahrenheit lol
Simon H typical tbh. When will they follow the Europeans...
@@TheUKNutter when the Europeans conquer America
This comment made me El Oh El
Put ice against the vending machine thermostat for a free bottle of Coke
If this idea was implemented today, you'd probably find that they connected to the internet to get their temperature information. They might also print a code on the cans to provide their customers with internet access for a time that way.
$5 bag of ice for cheaper Coke.
@Rod H: Then a hacker comes along...
Yeah, connecting something that alters the price to the internet needs some damn good security software.
Or just a simple and Handy crowbar
"Ah Yes, I have exactly 2 dollars. Just enough to get a coke!"
*Temperature rises 1 degree*
*Price is now $ 2.02.*
:'(
I pay 20 to 30 cents a can. Buy by the case.
if all you have is $2, maybe re-consider buying that 12oz soda
@@nah-y4e not everyone carries cash
I get the offbrand versions of soda at Wal-Mart, 2 liter for 87 cents I think
Lol
I would never patronize any organization so stupid as to name themselves “Cheddar” while depicting Swiss cheese in their logo. FFS
"Organization?" It's not a multinational conglomerate. It's a TH-cam page that needed a catchy title. Jesus.
D 349 you don’t get the joke, do ya?
@@VisibilityFoggy they're more than a youtube page lol, their videos are shown at gas station pumps
Their video are even dumber than their name
Cheddar is naturally white
@0:33 That time Cheddar logo Appeared out of nowhere randomly in the middle of a video
Few things are more satisfying than a cold drink on a hot day CHEDDAR THO
It's subliminal messaging.
Clouder I thought it was just my phone glitching 😂
Clouder I thought my screen froze
I don't know their other products, but their cheese is delicious!
On the other hand, making the drinks _cheaper_ on hot days would encourage people to drink more of them.
That's way too logical
Let's necro this.
Making it cheaper when it's in higher demand is what you call, the opposite of good business practices.
Legitimately, just say you make it cheaper when it's colder and don't make it look like you are a massive money grubbing company that wants to steal your customers kidneys.
@@D_U_N_E Make it cheaper when it's colder and you won't sell ANY. "Good business practice"??? AHAHHAA. Only for assholes who think exclusively in the short term.
@@Serai3 someone didn't pay attention in civics class. Making the prices cheaper when it's cold would make more people buy it b/c they'd think they're getting something they like at a deal, when in reality it's just them making a small profit on a sale rather than not make a sale at all. And when it's hot outside people will naturally want one so badly they could care less about the marked up price. Also, it's coke, people will always buy it like it's crack in the 80s
@@MultiKool13 LOL, somebody didn't pay attention in VOCABULARY class. What in the world does this subject have to do with government or public policy??
"People hate spending more money than they need too........ lets make a machine that charges them more if its hot out, I'm sure that'll go over well."
Yes the mistake they made is my say it charge more in hot weather what Thayer should of done is say it give a discount is cool weather and people word love it
I have watched Amazon prices change between refreshes and different computers looking at the same item
I bought a jacket from Amazon, then looked after purchasing and the price for that same size increased by over £10
Sometimes even the shipping is different between my phone and pc. Even arrival dates!!
@@inlonging I thought I was going crazy coz I had this conversation with friends that are still adamant it doesn't happen
Yeah, my dad is certain it's a thing and I believe him, cuz we are talking about Amazon here, but I don't give enough fs to keep an eye on the prices myself.
One of the great things about vending machines in Japan, besides the fact that they are everywhere, is the stable price, across times and area. You pay approx. 160JPY for a Coke in Downtown Tokyo, as well as in the country side and also at the airport.
The most important part of this story is right at the end : the CEO whose major contribution was to cause the company's stock to lose half its value was awarded $166 million in severance for a mere 4 year tenure. (Think about what his annual salary must have been in the first place.) Only the very rich get bonuses to get rid of them because they screwed up.
No individual human is worth over 100 million dollars. An individual human could live off of a single million dollars for a lifetime. Single entities holding on to those dollar bills means that other individual members of this economy cannot actively partake using those banknotes. It's a fundamental flaw of uncontrolled capitalism, which pretty much degrades into feudalism and anarchy.
in their minds, handing him "a measly" $166M is probably a punishment, compared to what they would have paid him if he didn't fuck up . . .
Oh yeah. Capitalism is no different from communism or socialism or any other ism. They are all created for the sole purpose of exploiting the many to create wealth for the few. And they will lie to you about the system by falsely claiming that all the benefits that came solely from changes in technology were from capitalism.
@@GeorgeMonet "Capitalism is no different from communism"
I would agree with your statement as long as you are referring to the classic definition of socialism as the complete takeover of all forms of production. But no such countries exist anymore. What we refer to socialism nowadays is really just social safety nets for healthcare, clean drinking water and reliable utilities, worker's protections, and protecting and maintaining natural resources and the environment. It's about sustainable profits, not private profiteering.
@@kroushwayfair7688 Wealthy people generally keep their fortune in banks where the banks are able to use it to give people mortgages and other loans. It's not exactly locked up and not accessible to anyone else.
The real lesson to learn is that the average consumer has an even shorter memory than the average investor.
Production tip: Put your microphone on the second button from your top shirt. For aesthetic and technical reasons.
Pierce Kafka A E S T H E T I C
Aesthetic is one of those words that, weirdly enough, is extremely aesthetically pleasing
probably because of the "ae". æ was already a letter in ancient greek and latin times, its quite pleasing.
Pierce Kafka
What? Lol.
Pierce Kafka he might of tried that but wasn't get a sound he was happy with
It's interesting you bring this up actually - last night I thought I was drowning in coca-cola...
...but it was just a fanta-sea
Aspect Science _🎵Is this the real life?🎵_
Aspect Science
Some people's only form of exercise is lifting a can of cola. That's soda-pressing.
(I'm not stalking, you I promise) ^_^
Aspect Science underrated comment
artistwithouttalent - your screen name is incorrect, you're an _artiste_ *with* *talent* !!!
Master Therion, Hahaha! That's nice! Definitely going to be using that one in conversation aha!
Master Therion - we're on to you haha! S'all good, we just frequent the same great channels!!!
I mean around my area, tiny tiny area, the vending machines are outside of stores. So I would just walk inside the store and save money
Or the machine is next to a Pepsi machine that wouldn't have a variable price. The people in corporate for Coke are incredibly stupid
Some places actually have the vending machines outside of the store priced slightly higher than the cost inside. After all, if you walk inside the store, you might also buy a small snack for your drink, or suddenly remember that thing you obviously have needed for awhile although you probably didn’t because you would have remembered it elsewise. Suddenly you’re spending more money than you would have paying an extra dime via the vending machine, and the store has won.
@Ad Lockhorst humans are pretty cool despite what you think
When I was a teen the vending machine outside of Safeway was a nickel cheaper then the inside cost.
Guess they wanted to keep them soda junkies outside.
Where I live the Drinks are cheaper than in the store.
That time consumers decided to pay over $ for a single use plastic bottle filed with tap water...
Robo Tech in my defense the citys tap water is absolutely awful. Even with a filter it tastes terrible.
Cheeky Cunt does your store offer to fill those really big water cooler style bottles? It’s cheaper and you can probably find the dispenser for a reasonable price. Obviously, it’s not my decision, so no judgment.
In Cumbria someone tried to flog air to tourists
Why can you not reuse the bottle?
Don't buy bottled water just wondering.
Olan Kenny oxygen bars! It’s actually a thing!
I've become so cynical. This was so ham-handed it makes me wonder what it was covering up...
*So* somewhat unrelated, but I believe we should call all sodas liquid candy bars. I grew up on this acidic gas infused brown corn oil. It took me ages to break that habbit. On the bright side I think I lost somewhere around 1-1.5 Simon Whistlers after breaking the habit as I was just over 350lbs in '08 and 220lbs now.
Keep in mind that most people get the caffeinated version of the product, so they have a caffeine addiction as well.
Upcycle Electronics cutting soda will do more for your weight than any diet
bruh ice what if you can't get fat no matter how hard you try? Should you just eat whatever you want while that lasts? because that's what I'm doing
carolyn mmitchell Not gaining weight doesn’t mean that you are immune to diabetes or heart disease
carolyn mmitchell as a former skinny dude who is finally gaining weight, that's a terrible idea the inability to gain weight is more often than not due to an unbalance in the diet, basically your body lacks the materials to process and convert stuff into fat, (im no nutriologist, but that's how i understood it) so it either trows it away or more commonly stores it as is which can lead to high cholesterol, sugar in blood, and the such.
all im saying is watch what you eat, is better that way.
Wait. Who did what with fart water?
Thought you were making fun of Simon's accent. Actually, it is fart water.
lol
My exact reaction to that 🤯
Lol wait what
Coke
Variable pricing for a service is different that variable pricing for a product.
I've been getting a lot of older Whistler content in my recommends lately, watching the evolution of The Beard has been great viewing
This strategy is poor at best. If you're going to do this charge *less* so the demand increases. The profit will stretch out and accumulate faster.
Reversing it, discounting on the hottest days, would have increased turnover dramatically. Less profitable per unit, but far more units sold.
From a business prospective that is absolutely brilliant. From a consumer prospective that's a massive kick to my balls.
Ah the ol' kick to the balls, a classic in the art of causing unheard of pain
*Perspective
It's not brilliant if it makes people go to the competition. I would understand doing this if people had no other source of getting cold carbonated drinks. This was silly.
@@katya_fhs what makes you think the competition wouldnt do the same if Coke was successful?
Duncan McGee Because you can’t gatekeep the idea of drinks, and lowering prices increases demand and sales at zero risk to reputation.
i live in australia, this wouldn't have worked here. as soon as we find out the price goes up in hotter weather, every single coke machine gets busted open and cleared out weekly. in a country where the temperature regularly get's above 40c, even the cops will stand to one side egging you on, trust me.
Yeah but we allow it in the holiday periods with fuel and food prices. Fuel was $1.15 and was $1.37 through the holidays. I live in a coastal holiday town. Chicken prices over Easter period was $18.99, an tonight bought the same Chicken $10.99. btw use to have a members card to the F.I.G.J.A.M. Club @Fig Jam
They kind of already do this........... $1.50 for a 2 Liter bottle out of fridge. $1.67 for a 16oz bottle thats cold near the register thats literally 4x smaller than the $1.50 version in the soda ile XD haha
My guess is your example is probably the store doing a "loss leader" ..i am betting that you have to walk down a few aisles to get to the 2 liter bottle...the store of course hoping you will pick up a few things like chips etc on your way...
It is not four times smaller than the larger size. It is one quarter the size. No, it's not the same.
.25 (x 4) = 1 checks out to me??
TheBaldr. If you have one litre of Coke, one times less means you have zero Coke. The whole litre is gone. It can never be more than one times less. Having a quarter the original 1 litre amount (250 ml) means something else.
Dude tare your meds, you know you got owned
I got two unskippable Coke ads during this video and I find that hilarious.
Honey, Cheddar, what's next ? Apple ?
Acorn, Almond, Apple, Apricot. Spot the odd one out...
This is why say at a bowling alley, a mountain dew in a vending machine might cost something stupid like $3 where a vending machine in a worst part of town outside a store will cost as low as $1.25
Amazing how at every turn Coca-Cola tried to sink itself.
Coca-Cola the embodiment of the 'It seemed like a good idea at the time' trope.
Quickly followed by, "I shouldn't have said that"
if their* drink wasnt extremely addictive and ubiquitous in american culture, they'd've surey gone out of business by now.
It's a true testament to their marketing team that not only has the company tried to sink itself this many times and still lives, but that they manage to sell any bottles of Coca-Cola at all.
It also helps that they own damn near every drink product you can think of with the rest being owned by Pepsi or Nestlé.
That Coca-Cola CEO proved that sometimes you can be too open and honest.
The mental gymnastics.....
"What we are doing has been done before in other ways, so it is OK for us to do it too. It's not profiteering, it's 'supply and demand'".
Justifying a lack of ethics by pointing to other examples of ethical absence is the same as justifying conquering because others have conquered in the past. Same line of logic, applied by the same level of entitlement to everyone else's money/land/reverence but in a different direction....and with a smile. A most calculated and condescending smile. Everyone knows that standard issue corporate smile.
This is essentially an example of framing. Instead of depicting variable pricing as raising prices at peak sales times, they describe it as lowering the cost during off-season.
Ah, CocaCola... The champion of softdrink fauxpas. The very last shot of Chedder peaked my interest! The Elven Horse Armor from Oblivion I'd know anywhere.
It's spelled "piqued"
Codeman73H1337, - You are correct. My apologizes.
I don’t remember any horse armor on Oblivion... I do remember Shadowmere being basically a portable chest though. Kill her, store items, wait til she resurrects, ride away with items.
Kevin Benoit, - There was a horse armor pack that very few people bought. I lost my game and had to repurchase it and got the version with the horse armor pack, Shivering Isles, and the Knights of the Nine and the other personal hideaways.
Me walking into the store with my portable cooler: *Whistles innocently *
ahhhhh that time, the good old days
Ahhhh the good old days, a constantly changing fantasy about an era that was never as good as people remember
'Member?
Host: It started with decorative horse armor. Bethesda: Sweats in Oblivion
Great way to insight vandalism on Coke machines
*incite
Twice as many people are killed by vending machines as sharks
That's some great incite you gave here
I was in a town with 2 distinct suburbs. The rich suburb with the nice houses and rich families had access to large and cheap supermarkets. The poor suburb on had access to independent grocery stores with marked up prices.
In a nut shell, it's like what ISPs would do without net neutrality.
I would think a better idea would be calculate the rate of purchase with the refill schedule of the machine. The faster the cokes get bought in the machine, and the less there are available, the more the next one costs. That way during peak times when the machine risks being emptied from purchases, profits are maximized, but most of the time they wouldn't cost more and wouldn't cost more in warmer climates.
0:35 Subliminal cheddar message?
Not very sublime.
0:35 The editor of this video made “a number of serious missteps” xD
Yo, at 0:34 there's an editing mistake
The Clever Gamer I'm not sure it's a "mistake".
Well researched, wonderfully articulated. Kudos!
Only thing worse than managers managing is executives executing. Sure wish companies would stop fixing things that aren't busted.
Wait... that sugar with a tiny bit of water is quenching some peoples thirst during hot days? Every time I drink soda I have to drink water right after cause it actually makes me thirsty. Wtf.
Jonathan Desserres
I think someone's spiking your drinks with salt, fam. I have never heard of someone feeling thirstier immediately after drinking soda
rico anderson depends on the type of thirst. Soda doesn't help if you are thirsty from working hard. Mostly due to the caffeine
Well people's thirsts can vary. For some reason grape stuff, whether juice, the fruit itself, or flavored grape beverages make me feel thirstier afterwards. At some point maybe it just becomes an almost Pavlovian response.
I imagine that's less actual thirst and more that it's leaving behind a sticky residue of sugar in your mouth. Soda is a nutritional nightmare, but it does contribute to a body's hydration. If you could only drink soda, you wouldn't die of thirst (though it would cause long-term health problems).
@@ricoanderson6626 excess sugar also has a dehydrating effect. Caffeine is a diuretic. You may not feel thirsty right after, but you're not really helping hydrate your body with Coca Cola.
Puts the Siracha Video in an even better light than before.
Given this logic, would a coke in Alaska be free ? XD
no. .. it would be normal price, but a Coke in Arizona during August would cost as much as Kobe Beef
1:36 It's *perfectly rational* to charge more for *cold drinks* on *hot days.* Uber calls it "surge pricing", and is nothing more than the immediate exercise of Supply vs. Demand.
2:34 At least I'm not the only one who saw that...
And people wonder why corporations are evil
Corporations are not evil, but the people who run them could be, which is why we need free press to report on bad business practices so people can decide whether or not to boycott.
Ya honestly, it is the legal responsibility of a corporation to do everything only in the interest of its profitees. The burden is on everyone else for ever thinking otherwise and trusting an entity that only wants money
There's nothing evil about finding ways to make more money. If anything, that's being intelligent. Supply and demand, you know - it would be stupid not to leverage it for money.
The only reason you have soda, other food stuffs like we do, or the freaking computer or phone you commented with, is because of corporations. We could all still be sitting around with hand-made wood and polished brass abacus' drinking river water and munching on tree bark (okay, lost the plot there and went a bit too far), but I'd much rather this machine made by Dell and Intel corporations. They and others provide me some provide me some pretty cool products for a little bit of cash. If I don't like their pricing model? Go with someone else. And if I go insane with their service and gain a hundred pounds? They are a company, not my mom, I don't want them to hold my hand.
I'm not sure I see the moral issue with this really. It was a mistake, yes, as they didn't anticipate the backlash, but,...
Hm, well, I suppose if there were a competition between Coca Cola suppliers...?
The sarcasm in this video makes me so happy
Do you ever have an off day good sir?
Kheerah912 I’m guessing they film a bunch of these on a single day.
ryleeroo that actually makes sense
Simon and Daven both are very organised and even while taking a vacation they have videos planned ahead that’s why it’s a pleasure working with them :)
Dhruv Sapra that's good to know thank you for the info have a nice day.
Nobody with a beard like Simon’s ever has an off day...
This is the only time I've ever checked out a recommendation from a TH-camr.. I respect your opinion tbh
Very annoying background music... tinkling guitars?!?! STOP IT!!
STOP STOP STOP
Japan is still using those machines. The one near me is 135 yen to 150 yen with 150 being during Summer and 135 in Winter. I live here. Folks already know it
They're trying to make back their money from the vending machines of the sixties where you could pull two bottles out at once.
i remember that, one for you one for your strong friend who followed you
Thanks for always producing intriguing content 🙏🏻
rising education levels will make it harder and harder to manipulate us. but not impossible. god knows what subtle tricks the new deep learning algorithms will come up with.
the arms race will continue.
Klaus Gartenstiel hadn't really thought about it, but interesting thought about the Deep learning algorithms. Makes me curious what "Paths of Thought" machines might be able to create, which humans otherwise never would have imagined.
Kroush Wayfair thought about it.
atm, "they" try to gather as much info about us in order to better control us.
but in the future, maybe ai will be smart enough to know everything about us already, without even watching. it will have a simulated model of us in its mind that enables it to predict us with perfection.
Klaus Gartenstiel I fully respect what you are saying. Such seems to be the ultimate goal of third-party data mining by advertisers and marketing strategists... My hope is that as time progresses, "the spirit of humanity" can outmaneuver any algorithm generated by a digital source. Yes, humans have Patten's of behavior that shift over a lifetime. Individual experiences and recounts of experiences throughout this aging process are what have built our current base of knowledge... When I say Spirit of Humanity, my meaning is intended to be that each individual's experience is different in some manner than others in the past. Even if every experience they have throughout their life mimics a historical figure's step by step, they will still have experienced the world in a different time and/or place. No matter when or where this historical person copycat lives, their perspective of reality will be shifted on minuscule levels... The existence of a 'subatomic sea of particles' coming into and out of existence is current theory. To me, this acts as part of the universe's ultimate Randomness generator; which contributes to every facet of our experience in reality. Might as well enjoy the ride, haha!
~Namaste
well its not really manipulation. Even now if they were to implement that plan it would work. If i'm stuck on a hot day near their vending machine that costs more and i don't have other alternatives my choices are either be thirsty or pay their higher price. They didn't manipulate me, it wasn't some grand scheme to trick me, but they're going to end up with my money anyway because i'm not about to go thirsty out of spite over what would probably be a 10 or 20 cent increase.
He mentions hotel pricing and I get an advertisement for a hotel prices comparison site.😂
Nah f cheddar, tried it and I am more of a cultured brie man.. metaphore is perfect here
This could've been a great idea if it was marketed better. All you had to do was just like the airlines, market it as lowering cost during cold temperatures. Also, add another sensor that if the coke in the machine has been sitting for even more time the price would drop. Thereby decreasing the total amount of time any one bottle of soda sits in the machine, keeping the pop as fresh as possible. You market it as saving the customers money and keeping the product the best tasting.
Ivestar the schiavester.
For several years in northeastern Tennessee this has been the norm on 2liter Pepsi and coke products. Winter price (2)x 2 liter/$2, summertime (2)x 2liter/$3.33
Hey simon!
Tom here! Hi Rooney!
Aspect Science who is Tom?
That wink at 8:40 is amazing
Want to make a ton of money? Do the opposite. Lower the prices during hot weather. You're going to sell more on those days anyway, but be sure to ADVERTISE that you're lowering the cost because it's hot. That's going to win you a ton of PR and keep your beverage company in your customers' minds when they're choosing products.
mcdrums87 I'd buy that for a dollar! But... Not $1.10
Quiktrip has been doing that every summer for as long as I can remember. The "Big Q" which is normally over a dollar becomes 79c all summer long. Step into any office building on a hot day and you are guaranteed to see at least a dozen big q cups.
I got a Coke from a vending machine once, it came out hot, the machine's refrigeration function had apparently died, but the vendor kept it plugged in to take money. I set the bottle in the dispenser, and let it empty out into the machine. Hope the little bastard spent more on cleaning it than I wasted.
That’s capitalism, right? ..You charge more when it’s hotter or when people are dying of thirst, right?? Seems legit.
If they are literally dying, then its a good thing it costs more, or someone would come along and buy out all the cheap cokes and either hoard or resell them. Making the price inflate when its hot is a much better way to distribute the product fairly imho.
Ryan Anthony if your dying of thirst then soda will do nothing but make it worse. u need water to stay hydrated
Jaden Oldfield So, your reasoning is “well, someone else is just gonna do it anyway, so I might as well charge way more than it’s worth, just in case”? I think putting an end to that kind of thinking would be a great way to make positive changes in this world. It’s that kind of paranoia that drives wrong thinking.
Ryan; sure its captalizsim...but the market (we the customers) didn't buy it.. literally.... The beauty of capatalisim, similar to democracy, the companies can pull stunts like that.. and we the consumers can choose not to buy it.
The Blank That’s illegal for a reason. I live in Miami, and you can report people that are doing that.
Worst example I read was at Melbourne Airport which raised an exit fee to pay for Ansett leave and other entitlements, this was meant to last for a fixed term, a year or so. At the end of the fixed term the airport decided to keep the fee because if they abolished the fee, “customers will get confused” - oh give me a break.
Nuka-Cola
If someone told me that their idea for a new vending machine was that it changes prices based on weather, I would applaud their idea 'cause it is true during cold weather people would buy less cold drinks and lowering price during cold weather could attract more costumers who would not normally buy them at the time.
Of course... That is, if that was the rest of their idea.
Thats absolutely fine. If people are willing to pay thats fine, nobody is forcing you.
And capitalism then allows someone to put a machine near it that competes by being cheaper. Its beautiful.
Dont complain and still buy it, thats stupid
Capitalism doesn't always allow that. The location hosting the vending machine may have an exclusivity deal with one company, or the ROI on having two machines instead of one may be too low.
Lol That is exactly what the video says they lost a lot of money because they pissed off the consumer capitalism works both ways.
No, OriginalPiMan, Capitalism definitely allows that. It's a CONTRACTUAL agreement entered (willingly btw) by the owner or proprietor of the hosting location that TRIES to disallow it.
In most cases, this is legal, but... There's always a spot not so far off where that location and its owner/proprietor has NO such power. Sell the cheaper soda there... Done and done, consumers might still hop into the restaurant (location example 1) and buy food, but refuse drinks so they can head over to the "Cheap-ass soda shop" to get their cheaper sodas... The soda company loses money and the contract loses the restaurant location business for drinks... Eventually, the soda contract will come into review, OR even the restaurant will "buy out" that contract and change their pricing to compete.
Capitalism gets a lot of crap from a lot of really irresponsibly stupid people who only seem capable of whining about price gouging. BUT these same people stammer and cry and complain about bullying when you point out that Socialism and Communism resulted in HUNDREDS of MILLIONS more deaths... starvation, prison camps, "re-education" (torture and work camps), corruption, kangaroo courts, and of course plain old death-camps... ;o)
So if I'm at a Six Flags park, and they sign an exclusivity deal with, say, Dr Pepper. I can step outside... and what, go searching for the nearest non-Six Flags property where I can buy a Pepsi? OK, so I managed that and I want to go back into the park but they want to charge me a fresh entry fee.That cheaper Pepsi just got very expensive.
Or I'm a student at a private high school, and to raise a few bucks they've installed a Coke machine at the canteen. The school has a rule against leaving the premises during school hours, so if I go find an alternative cola, I'm going to be punished.
It is really not hard, in a localised area, to achieve a monopoly.
And I'm not saying this means it is time to jump ship to communism or socialism. I'm saying this means you're wrong that there is always an option for a competitor to take some market share, and that capitalism has its own flaws.
Six Flags... Or you can buy the Pepsi (since you'll know about Dr Pepper's contract at the park (likely) before you go. AND you pack it in with you in a backpack. AND stop yourself before you protest. I've been and seen them, and in fact, done that myself. A can of soda is about 25 cents (any brand) around my town. Ice is a buck a small bag, and there are insulated packs specifically for this purpose (even if they claim survival whatever)...
School... Soda machines are expensive, and the electricity to run them might prove free in municipal buildings, BUT refusal of business on the grounds of monopoly is also valid, and can be spread among students. Besides, LOTS of us brought our lunches to schools. Most high schools also let you LOCK up stuff in lockers... so you can even make money competing with the machine if you play it right...
While you have some credibility about the locale being susceptible to monopoly, there ARE pretty much ALWAYS options. You do NOT have to buy a soda, for instance. There's actually a fairly short list of the things you NEED versus the colossal mountain of crap you go through every day simply because you WANT to. Don't make the mistake of thinking that "well this is the 21st century and I've got to have..." because that is EXACTLY how the market beasts get you in ANY economy.
My problem with your earlier post is that it's too easy to blanket the blame on Capitalism, when that is NOT what is at fault. It's the horrible levels of leadership that the PUBLIC allows to take hold, which is usually the source of problems in EVERY other case as well, just that socialism and communism are exponentially worse and weaker and MORE susceptible to that very issue.
One must make prudent decisions to get ahead in any situation anywhere at any time, in any economical standard. ;o)
I love Coke, but I can't say I didn't envision the Hulk throwing a Vending Machine at the CEO upon hearing this ^^;
Pepsi tastes better...
All cola tastes the same. Just buy whatever's cheapest.
Thank you for all your awesome videos Simon. I find the name, " Today I found out.". Absolutely perfect. I know some who think it boring but it is educational. Some things we thought we knew or never questioned before, you bring those things to the forefront. 👍⭐🌹 Great job. My late patent's ran their own private business. It had been the most popular business in the region for a good 20, years. When my Dad began the business in 1963, he had a very antique Coca Cola Cooler. Pepsi offered him there's for free. He owned the one he had. But he liked the new Pepsi Cooler though. No pans filling with water to be dumped out countless times a day, more efficient for electrical bills, didn't have to lift the lids to see what was inside. Etc. Coca Cola got snaky with him for having a Pepsi Cooler and threatened to tale the antique Coca Cola Cooler away. My Dad laughed at them and asked how they proposed to do that when he owned it? They didn't realize he was a great artist other than his sculptures. So the went with the, " Copy Right Infringement then.". Though a lawyer told my Dad that under the circumstances they couldn't win, my Dad wasn't taking a chance. He painted a plastic cover that had all sofa brands on it. No one would ever be able to tell it was actually an old Coca Cola machine. So they then went with the, " We will not bring you Amy Coca Cola products then." My Dad said that was fine as everyone was buying mostly Pepsi products at that time. The following year they brought him a new Coca Cola Cooler and said he didn't need to buy it or tent it as long ad he got rid of the Pepsi Cooler. My Dad told them," Stick it where the sun don't shine, get it out of here. O don't need it.". They then said if he did not put any other product but Coca Cola products in the Cooler then. He told them up there's wha wha's, with a steel wire brush, and it was his business, thus he would run it as he pleased. Coca Cola finally caved. They brought him one for free, with a bunch of collectables like mini Coca Cola bottles about the size of a triple A battery, filled with real Coca Cola, Coca Cola caps, ladies hats, pins of various kinds, t-shirts, mini Coca Cola Fridges, Coca Cola running shoes, etc. One of Coca Cola's actual owners had come to see my Dad and said he was tenacious and tried to buy my Dad's Antique Coca Cola Cooler. My Dad told him no because he was keeping Pic-A-Pop and a couple other brands of sodas and juices that the more people could afford. So much less expensive than what Pepsi or Coca Cola had become. That weekend, Coca Cola brought a fair to town in which everything was free. The guy also paid a pretty penny for a few of my Dad's sculptures as well which he sold at an auction house in the USA which he claimed covered the costs of the Coca Cola themed fair that no one had to spend a cent to go have fun, eat, etc. A lot of activities. For that, my Dad GAVE him the Antique Coca Cola Cooler. I believe Coca Cola has kept it and put it on display, keeping it running for tours, showing how long their first coolers lasted. They had sure tried to be pushy previously though. They had not realized exactly how much Coca Cola my Dad had sold until going through there books after a year. It was a large area with a lot of tourists and hunters/fishers, that came from all over one group in spring and the other late fall and early winter. My Dad proved that sometimes smaller places have the most loyal customers to back up any of their town proprietors.
pretty sure the name is just stolen from what douchebags say on the internet already.
Chris Morse No. I watched the video of how they chose the name. Why watch if all you plan on doing is calling them Doushbags?
+StormyStars maybe you misunderstood. I said they lifted the name from douchebags(redditors) on the internet. I usually enjoy the content on this channel.
Chris Morse I guess I must have misunderstood. But you read it back to yourself and hear what it sounds like you are saying lol! Truly.
I only buy Pepsi not Coca cola like American's
Fuck pepsi and their obama logo
Fuck these Diabetes drinks.
Ha! Oblivion reference. If BGS will be remembered in 1000 years, it will be as a meme. 😅
Damn capitalists
Sounds like an idea Mr. Krabs would have. The hungrier the customer, the more he charges for the Krabby Patty.
I was wrenching on Pepsi machines when I first heard about this. Was so hoping they were able to pull this off- it would drive more Pepsi sales!!
I never pay the regular retail price for soda. Dollar General has 2.5 liter bottles of soda for $1.
7:00 This is in reference to some websites either raising prices for Apple users or having more expensive items show up at the top in search results.
The fact that a product's demand can depend upon the weather is well known here in Florida. For some strange reason... the demand for lumber spikes right before, and after, a hurricane. Lumber companies are forbidden from raising prices at these times. The government calls this "price gouging."
As someone who lives on a cold rainy Scottish Island. I'm okay with this idea, provided they get cheaper when it's cold.
To be fair I think the time coca cola stopped actually selling coca cola that you alluded to in the intro I believe was brilliant move of 4d chess during the height of the cola wars. The introduction of coke 2/ new coke made a lot of people angry, and then when coke classic was re introduced their sales went absolutely through the roof. You can look at the numbers, it was actually a brilliant play. Similar to Nintendo marketing the Nes as a toy after the video game crash of 83. People in the 80s were actually incredibly savvy at marketing. Nowadays I can't even tell what a commercial is trying to sell me half of the time.
Of course, making the drink cheaper in cooler weather would have been essentially the same thing as making it more expensive in warmer weather, but many consumers are not smart enough to notice that.
The X-ray quote is spot on !!
You should have rephrased it into: First implementation of surge pricing in human history by Coca-Cola 😂
I can understand the Spanish system, as the shop pays to cool the drinks. If you want to pay€20 cent less you can take it home and use your own fridge. Although the same supermarket in Portugal charges the same for cold or off the shelf.
The time that Coca-cola had vending machines that sold an empty bottle every fifth time.
the sass at 0.57 is off the charts
They must have done a good job keeping this a secret because I don’t remember ever hearing about this until now.
Charge more when hot. An absolutely brilliant way to increase the popularity of cold drink, sold by their competitors. Seriously, this strategy would only make sense to *attempt* in areas that had a Coca-Cola vending machine and no other cold drink of any sort available.
Fun fact: There is actually a strong correlation between hot days and an increase in violent crime in large cities. Now it isn't proof of causation, but it is important to note that people become highly agitated and irritable in hot weather, crowds, and in stressful situations. So that is probably NOT the time you want to charge more for a Coke.
Also, wow. I wish I could get paid in excess of 240 million dollars for fucking up my job and being forced to quit.... >_>
They should have spun it as the increased demand requiring more frequent refilling of the machine, so the prices would have to be increased to cover the cost of sending people out to refill it.
I'm surprised nobody thought to make the machine lower the prices during hot weather, and then aggressively market the fact that when you need a Coke most it's easiest to get.
Take a shot of rum with coca cola every time he says coca cola.
This already happens. The fairgrounds in my town has soda machines, go anytime and get a soda for $1.25. Go during the county fair and its $3. Price and demand.
I'd like for him to address the incredible shrinking cereal box while raising the price at the same time.