Jason Lavender, CEO of Electives: $10M Raised to Redefine Corporate Training

Welcome to another episode of Category Visionaries - the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jason Lavender, CEO & Co-Founder of Electives, a corporate learning platform that has raised over $10 Million in funding.
Here are the most interesting points from our conversation:
● Electives' Unique Approach: Electives offers interactive, live classes led by a diverse range of instructors, including FBI agents, athletes, professors, and authors, rather than traditional corporate trainers.
● Engagement and Interactivity: Addressing the lack of engagement in corporate training, Electives emphasizes live, interactive sessions that allow employees to connect with peers and instructors.
● Customer Profile and Traction: Initially targeting mid-sized tech companies, Electives now serves a wide range of enterprises, celebrating milestones such as 100 companies hosting classes and over $1 million paid to teachers.
● Teacher Recruitment and Referrals: The platform sources instructors from varied backgrounds, often through referrals from existing teachers, ensuring a wide array of unique and engaging content.
● Market Disruption and New Category: Inspired by the book "Play Bigger," Electives aims to create a new category in corporate learning, moving beyond traditional training models to offer comprehensive human development.
● Future Vision: Electives aims to be a staple in every company, providing diverse learning experiences that enhance personal and professional growth, while continuing to refine their category definition.
Full episode here:
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