honestly as long as you're not starting fights, I'd be really interested to see which youtubers you got on with and which you didn't. especially now that we're looking back on that era.
@@meganoxtoby IIRC she covered the whole Cherry thing in a previous video. It was long while back (possibly a Q+A) but I don't want to say what I remember in case I'm wrong. It's also not my place. Good luck if you do decide to hunt for it. 🙂
I'm glad you're still here, even if an upload is rarer than a TH-camr putting out a genuine apology. It's also good to see you don't care about the numbers, the subs and all that anymore. It was tough to see you stress over that as it was just Google manipulating you to play their game. I have a hopefully positive question for you - Who from your earlier time are you genuinely still friends with? Personally, I don't care about the ones that fell by the wayside but it could be good to highligtht the ones that lasted. 🙂
Ooh yes please, would love some TH-camr tea 😂 As someone who was in my mid-teens in the early 2010s British TH-cam era (what an iconic and bizarre time that was) who watched basically everyone, I'd be so here for that video. (Side-note: you're actually the only one I still watch today, and love your music too 🩷)
I would love a little behind the scenes sort of video, where you talk about that Brighton group and sort of the rise of all the UK youtubers back then... I'm still really curious as to who was actually friends with who and how it all sort of unravelled :O
It's sort of beautiful in a way how it's been a decade since i subscribed to your channel, a lot things have changed, yet i still end up here every now and then. Seeing things from your youth change and mature with you feels... comforting, in a way.
I'm glad this video showed up in my feed. Throughout the years you just get busy with life and surviving that you kinda forget about some of the channels that you use to watch. Good to see you're doing well. ❤
It's always awesome to see you pop up in my feed, Emma! I am so freaking nostalgic for those early days of Brittube, and you were such a big part of that. So glad you've found success with your music, but it definitely brings me joy to see you dip your toe back into the youtube world every once in a while. Much love!
@@emmablackery yeah definitely, people are fans of the creators and they don’t like their favorite creators being treated like shit. Someone speaking up against that is admirable.
@@emmablackery also you are the reason I really got into music, because I watched your favorite P!ATD disco song video and the MCR one! This has had such a great impact on my life and I’m kinda thankful to you for that, as without you idk if I would be the person I am today.
I feel like the evolution of a TH-camr can go so many ways and there is no guarantee for where you will end up in 5 years or even just a couple of months. You can start off small and end up with a huge fanbase years down the line, or you can have that one big viral moment and fall off because of literally anything. I admire content creators because you're always taught in life to never let anyone change you, be yourself, and to not care what people think. Yet, as a content creator you kind of have to do all of that. Even if you want to be authentic and stay true to yourself, you have to be prepared to adjust in some type of way.
Honestly yes I would love to hear you talk about your experience with youtubers and collabs that were popular to make back then and just your experience in general I love hearing your point of view 🥺
@@blu9700i don’t know what Adblock your using….?? Cause mine doesn’t work 🙄 I have installed a couple of Adblock’s for my laptop and they don’t work on TH-cam 😅😐
With the ads I've found that adblockers still work on certain browsers even while signed in, but if you do get the pop-up about it, opening it in an incognito browser and cleaning browser data fixes it. But yeah I'm allergic to ads but rather than go paid I just started getting more creative about avoiding them because I refuse to give money to people just to make my experience comparable to the past. Probably helps that I was an anime fan before youtube even existed so I know a thing or 2 about the importance of avoiding ads like the plague lol.
Honestly, I felt so lost in my late teens/early twenties seeing my age group/older diassapearing just as I was getting the guts to make a content channel. Now 26 and been so happy to see late 20s and 30 somethings sharing reflective videos about life and self care and work after your mid 20s and how life does still carry on bts and you can still make goals! ❤
@@emmablackery I actually would find a video about your book really interesting. I made two videos about your book very long time ago and I regret those I did the thing of changing everyone’s title and thumbnail about 20 million times it was bad. I cringed at my old content
That’s so weird, I was just wondering what you were up to since you got more quiet on TH-cam, and I see you’ve uploaded this yesterday, perfectly answering my questions! Glad you’re still around, you bring nostalgia and good memories, I’m happy for you!
Can we get more insights on the whole Demma-thing? I remember loving the energy of you two and then you (both?) suddenly decided to stop making videos together. In my mind one reason were the stupid shipping comments and love-fantasies, but I'm not sure if I remember this correctly. I always hoped you both didn't have a falling out and still remained friends - or at least don't hate each other now. If you would like to cover "The Story of Dan and Emma" as part of an upcoming video, I would be very delighted (and thrown back haha)!
You're spot on. They stopped because of all the shipping BS and because Emma felt like people only wanted to see her when she was with Dan. At least those were the two things she shared about it - certainly there could have been more, but I think it boiled down to those reasons. Pretty sure they were (are?) still friends.
People really still can't let Demma go, after all this time?? Emma's already talked about it (several times iirc), and it's just not that interesting. Stopping making those videos was absolutely the right thing for Emma. People just want more dirt (har har 😆). If any other shit went down it's not our business anyway.
@@DanielRed2 If I remember correctly she was very uncomfortable talking about it - so, yes, if she now has the mindset that she couldn't care less about the whole TH-cam thing, I think it's a good time to spill the beans lel.
@@Nico237 there's also asking for info and details where there just isn't really any more to say but the things they have already said we don't know every single detail nor should Emma and Dan have both repeated that they're still friends to this day, and for me atleast after seeing what of themselves they have put out over the years I don't have any reason to doubt thats not true
you talking about youtube in the old days made me realize ive been watching your content for like... a decade? holy shit. I was in my final years of high school back then... Thanks for still being real after all this time, and not disappointing viewers by turning out to be a scumbucket like so many others (Seriously whats with youtubers and scandals lately omg) Also cackling over 'past and present' tour because no doubt you ran into issues if you legit wanted to call it Eras. I know one of my new fave bands Sub-Radio had to rename their tour from 'eras' to 'past selves' hahaha
This feels so nostalgic to me because I used to watch you and Luke back in 2013/2014 you’ve tweeted me a few times on twitter and whenever I think of you I think of “I’m Emma 19 and I don’t wear hats” that’s how long ago it’s been literally like 10 years so crazy that you’ve just appeared in my recommended and you and Luke were like the first people other than cutegirlshairstyles and other hairstylist/hair TH-camrs so insane
I'm watching as i'm typing, I am all for the tea!!!!! Bring it on. I have left the platform on making content now gosh seems like 3 years now ongoing. Ever since I have been doing improv now. I've been slowly trying to ease my way back onto the game. Thanks to improv, I'm slowly getting ideas now making content as well as learning gamdev as well. Also glad your still here making content Emma.
I subbed to your channel back in 2013ish Emma, and I still like the videos you have done over the years. But yeah...this is relatable, especially the 'Why quit in 2024?' - which is me atm. There's just something about YT, social media etc during the 2020s that is at first appealing for a work-at-home idea, but at the same time draining on mental health and so on.
love you & have always loved your general vibe and attitude towards everything. would LOVEEE to hear your HONEST opinions on other youtubers in that golden era of youtube & things that happened etc. dont even need names or specifics if you dont want. i would just really enjoy hearing your thoughts and opinions about that time.
Interestingly, living in Latvia (maybe this applies to the entire EU idk), I don't get as many ads as say Americans or Brits do. I know for sure with Twitch streams, because when an ad break is supposed to happen I don't get one almost ever. When I traveled to London for a couple days I would get wayy more ads. I don't know if I've ever seen an unskippable ad longer than 20 seconds either but I saw someone mention a 30 second unskippable ad. It's interesting how these things work... And annoying that they work at all 🙃 Ads really are getting crazy on TH-cam.
This was great! I'm glad to hear you reflect on these things, and if you want to talk about who you did and didn't like at the time, that'd be great fun!
emma! what are the best ways to support you/your music if we can’t come to shows? buying merch? buying albums? is there a difference between buying albums physically or digitally in terms of how much it pays you? would love to know!
honestly you are probably the only person I still follow from "the old days" of youtube bc I will always support your music. I feel like a lot of the others have nothing to offer or are actually not good people... so hearing your experiences with them would be interesting, I don't trust a lot of them anymore, lol
Okay things I'd love to know if you can ever make a video about any of these topics: What happened with you & Cherry? Who was the angry performance you did at SITC aimed at? Did Luke cheat on you with Bethan, are you still friends? (Was it weird when you 3 were all friends when you were with him?!) What happened with Jack Howard Why are you no longer friends with Carrie? Wow I don't know why I'm so invested in your life but there we go :) If you could answer any of these questions then that would be great!!
I miss when the world of youtube was small, its so big and chaotic now- its not a big surprise that some of my favorite people to watch are the few who have lasted that long and still upload after all these years. And hey, a lot of the ones that dropped off immediately after that era ended weren't worth keeping around. Loved this video Emma, would love to hear more tea/gossip/stories/anything from your time navigating that time!
Also EMMA! just to add cuz i just made it to the end of the video, Im so glad you still make music! You're songs have been in regular rotation on my spotify since you started releasing them there! Icarus and Burn the Witch are my favorite
2:45 I follow people who still have 2 or so channels for significantly different video genres (the TH-camr Stephen Georg uses his "StephenVlog" channel for vloggy content and his "StephenPlays" channel for gaming content) and separating their content that way obviously makes viewership numbers across a channel's videos more consistent which reportedly does have an impact on a channel's chances of being boosted by the algorithm.
You Tube has changed so much since i started watching it and all those ads really do get on my nerves!, some videos they come up every 5 minutes!, i have never wanted to earn money from it, i just like watching videos and meeting new people in all different fields, i was never into watching vloggers but i have always enjoyed your videos, Emma, no matter what they were about, i think you have a great personality and i admire the way you tell it like it is!, never change, keep doing what you do and i'll keep supporting you!, by the way, how is Daddy Blackery?, he used to make me laugh so much back in the day!
its been ages since ive seen one your videos in my recommended, used to love this channel back in the day, its great to see the hair dye is a still thing there were some really cool styles over the years
6:30 PLEASE I wish content creators could speak about it more openly but it's always faced with such backlash! A 20 minute video did not = 20 minutes to make in any universe.
As a kid I really wanted to be a TH-camr but now I think it sounds kinda depressing lol, at least the type I used to wanna be anyway. Me and my cousin both wanted to be TH-camrs and she said she’d have 10 kids and have a massive family vlogging channel haha, imagine that absolute ethical nightmare
I'm curious how your current primary source of income has been influenced by being a TH-camr. (Transferable skills, your network, your work preferences...)
Its not often I get 30 second unskippable ads on my TV when I watch youtube on it, but holy shit when I watch stuff at my girlfriends house, it's CONSTANT! Multiple SIXTY SECOND unskippable ads in videos... drives me insane
Emma's got Tea for 2 and bitch we're gonna sip it! Reals though it'd be really cool for a backstory to who you got along with and didn't without throwing shade or causing issues, your time spent with Pewds & Marzia would be amazing to see what they're like irl
the holding lapel mics annoy me SO SO MUCH. its also nice seeing your vids again i grew up watching you in like the google plus days and i kinda fizzled off watching youtubers 🥺🥺
It’s sad to hear that people aren’t liking TH-cam as much these days. It’s still my main source of entertainment, it’s the only social media I still use. Lol
Birdy Boots was the reason I found Life Is Strange, and that game is one of my all time favorites. I'm picky with my gaming, though, so Emma's gaming channel was a gift and a half!
I’d love to hear your opinions on who was/is genuine on TH-cam. I feel like you’re the one youtubers opinion I trust because you are so honest. Being “too honest” gets you SO HATED especially If you’re a female
Hey Emma. A small health concern, I've watched you for years, love your content, and I noticed in this video your left eye appears to be pulling to the left. I checked back over the years to be sure I wasn't imagining it and couldn't spot it. It only seems to be obvious in this and your previous video suggesting it's a sudden onset symptom. If I'm not mistaken and it is recent please get it checked. Sending love from NZ!
I felt I was a big deal in about 2010 to 2014 ish - not quite your dizzying heights, but was earning good money for a couple of years (about £1k a month). Highlight of my career though was an employee walked past a certificate saying 30m views, and said "is that you? I was a subscriber!" But that was the only one really, as it was before brand deals were being given out like candy!
Happy to have been following THE Blackery since day one. Thing is, all of those other channels you made and still a lot of us stuck around because of YOU, your directness, your calling out of BS when people were being clowns towards you, the advice, the laughs AND the music. Sure some jumped ship, but that's the game you play :) as one of the least mean, most talented and genuine people on this platform, it's safe to say you're loved.
I don't think I count as a "youtuber" (as I'm not making money off it and never did), but I can say my reason for changing a video title because the initial name didn't fit
My reason in having a second channel is so one can have any type of content (including non monetizable videos) and the other has my completely original film & video content
I love how you have the same vibe as you did in your early videos. I met you in Camden in 2014 and you were such a lovely soul! Happy you’re thriving 🫶🏼
SO glad you’re just doing this for the hell of it now as a side gig. Can’t go to your tour since I’m a broke ass American but I’ll go stream your EP rn always been a fan of your music 👍
What do you mean? You’re glad it’s not something that pays my bills anymore? 😅 or just because it implies I care less about numbers or peoples feelings? Cos that part’s true hahaha
LOL because it implies you care less about numbers and feelings, yeah. You’re just doing content because you want to. It’s always the most refreshing type of content to see.
I always thought it'd be Hell having to keep making videos to keep to algorithms. Tail wagging the dog and all that. I started filming my stoner friend Terry because I thought people would like his drivel... thank God hardly anyone watched. As for YT ads, I did have to install an adblocker. I feel sorry for content creators who miss out on the cash, but it just became completely unusable.
I have no question, but I enjoyed the video, I make content don’t earn much but I never cared about making money on here I only do it because I enjoy doing it. The pennies I earn are more of a nice extra and aren’t my source of income
I always thought it was odd that TH-cam gave out 'awards' for reaching certain number of subscribers, because subscriber numbers can fluctuate. Reaching 1 million isn't really a big deal if a large chunk of them can be gone by tomorrow.
Im a simple man. I see Emma, I click. (Not even comments in the general sense, are this lighthearted these days, fml dude. And I mean platform-wide). It's so amazing how the close past always seems to feel better than the future present, and hell, up to a point it kinda was. A toast to the best years of youtube, be the golden era (2009 - 2012) to the copper age (2013 - 2015).
I will happily throw a couple of dollars a month to a TH-camr I watch consistently and then use an adblocker and sponsor skipper. I can't recall which TH-camr it was said that with based on what they got per ad view from TH-cam, they would make more money if their regulars gave them a dollar and never saw an ad.
Sitting here thinking about boxes of foxes, the lush reviews and social media platforms dating… much simpler times and I’m now 28 with a crippling mortgage and actual responsibilities 😂😂
I'd be really interested in hearing things you have regretted over the course of your youtube career, though would it be any different to the video you posted about youtube regrets a few years ago now ?
were you actually friends with Dan Nerd3? i watched both of you at the time, seeing both of you colab was so interesting, and those colab videos were so funny. the other gaming stuff you did together was cool too.
10:15 - I remember everyone living in Brighton. Most of my favourite content creators use to live 30 mins away from me at the time. Never managed to see anyone though. Question for you. Do you still talk to Dan as of late? Are you still friends with him? (Nerd3)
The worst ones are when they're in the corner of the screen with another video playing, narrating over it with a set of wired apple earbuds, that used to piss me off so much. If I wanna watch the original video, I'll watch it, I dont need to see random dude gorping at the screen with a fake reaction. I miss old youtube!
Would it be at all possible to have you talk about your experience with Revelmode? If you're under an NDA that's understandable but I've been curious about it for so long
Of the OG British TH-camrs, I only ever really catch up with your new videos, and Evan Edinger for his videos on the state of the UK. Don't judge me too much, but I actually first saw you in a collab video with Cherry 😬 So it's been a few years! Honestly, the content you put out stayed interesting far far longer for me 😂 Needless to say though, it would always be interesting to hear what you have to say about people, good and bad, and hopefully you have an adult enough audience to feel like you can put out that video!
honestly as long as you're not starting fights, I'd be really interested to see which youtubers you got on with and which you didn't. especially now that we're looking back on that era.
I also just asked which folks from back then she's still genuinely friends with. 🙂
Also WHAT HAPPENED WITH EMMA AND CHERRY?! & who was the angry performance at SITC aimed at?
@@meganoxtoby IIRC she covered the whole Cherry thing in a previous video. It was long while back (possibly a Q+A) but I don't want to say what I remember in case I'm wrong. It's also not my place.
Good luck if you do decide to hunt for it. 🙂
@@Elwaves2925I’d also love to know which TH-camrs are really genuine and don’t have a big ego :)
I'm glad you're still here, even if an upload is rarer than a TH-camr putting out a genuine apology. It's also good to see you don't care about the numbers, the subs and all that anymore. It was tough to see you stress over that as it was just Google manipulating you to play their game.
I have a hopefully positive question for you - Who from your earlier time are you genuinely still friends with? Personally, I don't care about the ones that fell by the wayside but it could be good to highligtht the ones that lasted. 🙂
Ooh yes please, would love some TH-camr tea 😂 As someone who was in my mid-teens in the early 2010s British TH-cam era (what an iconic and bizarre time that was) who watched basically everyone, I'd be so here for that video.
(Side-note: you're actually the only one I still watch today, and love your music too 🩷)
Same, it was the best TH-cam era!
Almost everyone else I cared about from that era either stopped TH-cam or turned out to be awful. I would also love the tea from that iconic time
Yes it would be great to hear a "behind the scenes" on being a big TH-camr during that 2012-2018 period!
I would love a little behind the scenes sort of video, where you talk about that Brighton group and sort of the rise of all the UK youtubers back then... I'm still really curious as to who was actually friends with who and how it all sort of unravelled :O
Be good to hear about your experiences with some of the big controversial British TH-camrs back in the day (Alex day, Jason veeoneeye, Sam pepper) etc
It's sort of beautiful in a way how it's been a decade since i subscribed to your channel, a lot things have changed, yet i still end up here every now and then. Seeing things from your youth change and mature with you feels... comforting, in a way.
I'm glad this video showed up in my feed. Throughout the years you just get busy with life and surviving that you kinda forget about some of the channels that you use to watch. Good to see you're doing well. ❤
Omg THE HAIR QUEEN YES THIS IS IT!!!! the hair and makeup matching?!?! Omg looking incredible queen!
Shame the wig starts slipping off later on hahahaAHAHAHA
It's always awesome to see you pop up in my feed, Emma! I am so freaking nostalgic for those early days of Brittube, and you were such a big part of that. So glad you've found success with your music, but it definitely brings me joy to see you dip your toe back into the youtube world every once in a while. Much love!
Your video about TH-cam rewind and how it sucked was awesome!
Agreed. It was great to see someone call out that crap out, warts and all.
Thank you so much! I was prepared for a lot of backlash about me being ungrateful but thankfully everyone agreed it was utter bullshit.
@@emmablackery yeah definitely, people are fans of the creators and they don’t like their favorite creators being treated like shit. Someone speaking up against that is admirable.
@@emmablackery also you are the reason I really got into music, because I watched your favorite P!ATD disco song video and the MCR one! This has had such a great impact on my life and I’m kinda thankful to you for that, as without you idk if I would be the person I am today.
Great video, Emma - you've always been brutally honest and it is so refreshing!
I feel like the evolution of a TH-camr can go so many ways and there is no guarantee for where you will end up in 5 years or even just a couple of months. You can start off small and end up with a huge fanbase years down the line, or you can have that one big viral moment and fall off because of literally anything. I admire content creators because you're always taught in life to never let anyone change you, be yourself, and to not care what people think. Yet, as a content creator you kind of have to do all of that. Even if you want to be authentic and stay true to yourself, you have to be prepared to adjust in some type of way.
Honestly yes I would love to hear you talk about your experience with youtubers and collabs that were popular to make back then and just your experience in general I love hearing your point of view 🥺
30 second unskippable ads are going to send me insane
Just use adblock
@@blu9700 it’s started blocking the use of adblock recently, or so i’ve heard
On my tv the other day I had 50 seconds of unskippable ads, had to watch 4 ads!
@@blu9700i don’t know what Adblock your using….??
Cause mine doesn’t work 🙄
I have installed a couple of Adblock’s for my laptop and they don’t work on TH-cam 😅😐
I always click on off on till I get the 5 second button 😂😂
With the ads I've found that adblockers still work on certain browsers even while signed in, but if you do get the pop-up about it, opening it in an incognito browser and cleaning browser data fixes it. But yeah I'm allergic to ads but rather than go paid I just started getting more creative about avoiding them because I refuse to give money to people just to make my experience comparable to the past. Probably helps that I was an anime fan before youtube even existed so I know a thing or 2 about the importance of avoiding ads like the plague lol.
Loving the honesty behind being a youtuber, its a brutal game. would love to see/hear more :)
Honestly, I felt so lost in my late teens/early twenties seeing my age group/older diassapearing just as I was getting the guts to make a content channel. Now 26 and been so happy to see late 20s and 30 somethings sharing reflective videos about life and self care and work after your mid 20s and how life does still carry on bts and you can still make goals! ❤
This is honestly a fantastic and honest video and as a small content creator yes to everything !!
Thank you so much! Want another video about my book…? I see and watch all 🤫
@@emmablackery I actually would find a video about your book really interesting. I made two videos about your book very long time ago and I regret those I did the thing of changing everyone’s title and thumbnail about 20 million times it was bad. I cringed at my old content
@@emmablackeryI would love to see a video about your book. I still have it and it's lovely. ❤
That’s so weird, I was just wondering what you were up to since you got more quiet on TH-cam, and I see you’ve uploaded this yesterday, perfectly answering my questions! Glad you’re still around, you bring nostalgia and good memories, I’m happy for you!
Great video! Do you still hang out with/talk to any of the people who you collabed with back in the day? Carrie Hope Fletcher, Nerdcubed, etc
Lord, I miss watching your stuff from long ago.
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Nice to see you still containing your wit and quip.
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I know this was probably planned but I feel so heard! This is why we love you Emma, we ask and you listen! Such a god damn star
Can we get more insights on the whole Demma-thing? I remember loving the energy of you two and then you (both?) suddenly decided to stop making videos together. In my mind one reason were the stupid shipping comments and love-fantasies, but I'm not sure if I remember this correctly. I always hoped you both didn't have a falling out and still remained friends - or at least don't hate each other now. If you would like to cover "The Story of Dan and Emma" as part of an upcoming video, I would be very delighted (and thrown back haha)!
You're spot on. They stopped because of all the shipping BS and because Emma felt like people only wanted to see her when she was with Dan. At least those were the two things she shared about it - certainly there could have been more, but I think it boiled down to those reasons. Pretty sure they were (are?) still friends.
People really still can't let Demma go, after all this time?? Emma's already talked about it (several times iirc), and it's just not that interesting. Stopping making those videos was absolutely the right thing for Emma. People just want more dirt (har har 😆). If any other shit went down it's not our business anyway.
@@DanielRed2 If I remember correctly she was very uncomfortable talking about it - so, yes, if she now has the mindset that she couldn't care less about the whole TH-cam thing, I think it's a good time to spill the beans lel.
@@Nico237 there's also asking for info and details where there just isn't really any more to say but the things they have already said
we don't know every single detail nor should
Emma and Dan have both repeated that they're still friends to this day, and for me atleast after seeing what of themselves they have put out over the years I don't have any reason to doubt thats not true
I’m loving this new ‘i have tea and no reason not to spill it’ era
Me too!
you talking about youtube in the old days made me realize ive been watching your content for like... a decade? holy shit. I was in my final years of high school back then...
Thanks for still being real after all this time, and not disappointing viewers by turning out to be a scumbucket like so many others (Seriously whats with youtubers and scandals lately omg)
Also cackling over 'past and present' tour because no doubt you ran into issues if you legit wanted to call it Eras. I know one of my new fave bands Sub-Radio had to rename their tour from 'eras' to 'past selves' hahaha
This feels so nostalgic to me because I used to watch you and Luke back in 2013/2014 you’ve tweeted me a few times on twitter and whenever I think of you I think of “I’m Emma 19 and I don’t wear hats” that’s how long ago it’s been literally like 10 years so crazy that you’ve just appeared in my recommended and you and Luke were like the first people other than cutegirlshairstyles and other hairstylist/hair TH-camrs so insane
I'm watching as i'm typing, I am all for the tea!!!!! Bring it on. I have left the platform on making content now gosh seems like 3 years now ongoing. Ever since I have been doing improv now. I've been slowly trying to ease my way back onto the game. Thanks to improv, I'm slowly getting ideas now making content as well as learning gamdev as well. Also glad your still here making content Emma.
I subbed to your channel back in 2013ish Emma, and I still like the videos you have done over the years. But yeah...this is relatable, especially the 'Why quit in 2024?' - which is me atm. There's just something about YT, social media etc during the 2020s that is at first appealing for a work-at-home idea, but at the same time draining on mental health and so on.
10:05 Everyone should escape Basildon 😂
Not sure how recently you've been back but the town centre is an absolute ghost town.
I come back every few months to see my family and… yeah. It’s a hellhole. It was never great but it’s so sad to see it now
Basildon topshop in the mid 2000s was THE BEST though. Everything reduced and a lot of time 241!!
They have the new cinema and nandos here now, hardly see anyone in there though, its so dead@@emmablackery
love you & have always loved your general vibe and attitude towards everything. would LOVEEE to hear your HONEST opinions on other youtubers in that golden era of youtube & things that happened etc. dont even need names or specifics if you dont want. i would just really enjoy hearing your thoughts and opinions about that time.
Interestingly, living in Latvia (maybe this applies to the entire EU idk), I don't get as many ads as say Americans or Brits do. I know for sure with Twitch streams, because when an ad break is supposed to happen I don't get one almost ever. When I traveled to London for a couple days I would get wayy more ads. I don't know if I've ever seen an unskippable ad longer than 20 seconds either but I saw someone mention a 30 second unskippable ad. It's interesting how these things work... And annoying that they work at all 🙃 Ads really are getting crazy on TH-cam.
I’m always thankful that I found your TH-cam a decade ago because your music has been a staple of my life since then
This was great! I'm glad to hear you reflect on these things, and if you want to talk about who you did and didn't like at the time, that'd be great fun!
emma! what are the best ways to support you/your music if we can’t come to shows? buying merch? buying albums? is there a difference between buying albums physically or digitally in terms of how much it pays you? would love to know!
Ah there are a few ways! I’ll write up a few I can think of shortly… and yeah, different methods help in different amounts! :)
honestly you are probably the only person I still follow from "the old days" of youtube bc I will always support your music. I feel like a lot of the others have nothing to offer or are actually not good people...
so hearing your experiences with them would be interesting, I don't trust a lot of them anymore, lol
Thank you so much!
I was listening to my liked music in TH-cam Music and "Instead" started playing, acoustic... I didn't remember how good this son is!
Okay things I'd love to know if you can ever make a video about any of these topics:
What happened with you & Cherry?
Who was the angry performance you did at SITC aimed at?
Did Luke cheat on you with Bethan, are you still friends? (Was it weird when you 3 were all friends when you were with him?!)
What happened with Jack Howard
Why are you no longer friends with Carrie?
Wow I don't know why I'm so invested in your life but there we go :) If you could answer any of these questions then that would be great!!
Please do a video on what youtubers were actually not very nice back int he day!
I miss when the world of youtube was small, its so big and chaotic now- its not a big surprise that some of my favorite people to watch are the few who have lasted that long and still upload after all these years. And hey, a lot of the ones that dropped off immediately after that era ended weren't worth keeping around. Loved this video Emma, would love to hear more tea/gossip/stories/anything from your time navigating that time!
Also EMMA! just to add cuz i just made it to the end of the video, Im so glad you still make music! You're songs have been in regular rotation on my spotify since you started releasing them there! Icarus and Burn the Witch are my favorite
Don't tease me!! i must hear the og gossip! thrilled you're doing an era's tour, count me in
2:45 I follow people who still have 2 or so channels for significantly different video genres (the TH-camr Stephen Georg uses his "StephenVlog" channel for vloggy content and his "StephenPlays" channel for gaming content) and separating their content that way obviously makes viewership numbers across a channel's videos more consistent which reportedly does have an impact on a channel's chances of being boosted by the algorithm.
You Tube has changed so much since i started watching it and all those ads really do get on my nerves!, some videos they come up every 5 minutes!, i have never wanted to earn money from it, i just like watching videos and meeting new people in all different fields, i was never into watching vloggers but i have always enjoyed your videos, Emma, no matter what they were about, i think you have a great personality and i admire the way you tell it like it is!, never change, keep doing what you do and i'll keep supporting you!, by the way, how is Daddy Blackery?, he used to make me laugh so much back in the day!
Thanks so much! He’s still my best friend in the entire world. He’s still a legend.
its been ages since ive seen one your videos in my recommended, used to love this channel back in the day, its great to see the hair dye is a still thing there were some really cool styles over the years
Thanks, it’s a wig lol
6:30 PLEASE I wish content creators could speak about it more openly but it's always faced with such backlash! A 20 minute video did not = 20 minutes to make in any universe.
As a kid I really wanted to be a TH-camr but now I think it sounds kinda depressing lol, at least the type I used to wanna be anyway. Me and my cousin both wanted to be TH-camrs and she said she’d have 10 kids and have a massive family vlogging channel haha, imagine that absolute ethical nightmare
I always love seeing you pop up on my feed
I'm curious how your current primary source of income has been influenced by being a TH-camr. (Transferable skills, your network, your work preferences...)
Its not often I get 30 second unskippable ads on my TV when I watch youtube on it, but holy shit when I watch stuff at my girlfriends house, it's CONSTANT! Multiple SIXTY SECOND unskippable ads in videos... drives me insane
yes mother tell us ALL
I always wanted to start a TH-cam channel because of you when I was younger, and now I'm thinking about actually doing it.
Emma's got Tea for 2 and bitch we're gonna sip it! Reals though it'd be really cool for a backstory to who you got along with and didn't without throwing shade or causing issues, your time spent with Pewds & Marzia would be amazing to see what they're like irl
the holding lapel mics annoy me SO SO MUCH.
its also nice seeing your vids again i grew up watching you in like the google plus days and i kinda fizzled off watching youtubers 🥺🥺
It’s sad to hear that people aren’t liking TH-cam as much these days. It’s still my main source of entertainment, it’s the only social media I still use. Lol
Mine too! But, admittedly, the people and content I watch has drastically changed in the 12 years since I've been watching.
Ah, Birdy Boots, how tween me loved you!
Boxes of Foxes!
Birdy Boots was the reason I found Life Is Strange, and that game is one of my all time favorites. I'm picky with my gaming, though, so Emma's gaming channel was a gift and a half!
And lazy little me! ✨️🫡
I’d love to hear your opinions on who was/is genuine on TH-cam. I feel like you’re the one youtubers opinion I trust because you are so honest. Being “too honest” gets you SO HATED especially If you’re a female
Hey Emma. A small health concern, I've watched you for years, love your content, and I noticed in this video your left eye appears to be pulling to the left. I checked back over the years to be sure I wasn't imagining it and couldn't spot it. It only seems to be obvious in this and your previous video suggesting it's a sudden onset symptom. If I'm not mistaken and it is recent please get it checked. Sending love from NZ!
I felt I was a big deal in about 2010 to 2014 ish - not quite your dizzying heights, but was earning good money for a couple of years (about £1k a month). Highlight of my career though was an employee walked past a certificate saying 30m views, and said "is that you? I was a subscriber!" But that was the only one really, as it was before brand deals were being given out like candy!
The TH-camrs you know that quit, what did they do after? Did they get a "normal" job?
Happy to have been following THE Blackery since day one. Thing is, all of those other channels you made and still a lot of us stuck around because of YOU, your directness, your calling out of BS when people were being clowns towards you, the advice, the laughs AND the music. Sure some jumped ship, but that's the game you play :) as one of the least mean, most talented and genuine people on this platform, it's safe to say you're loved.
Welcome back!! That's all you have to do ❤❤
Yes please I would like a part two!
I don't think I count as a "youtuber" (as I'm not making money off it and never did), but I can say my reason for changing a video title because the initial name didn't fit
My reason in having a second channel is so one can have any type of content (including non monetizable videos) and the other has my completely original film & video content
Christ this is a blast from the past. Cant wait to chack out your new music.
I love how you have the same vibe as you did in your early videos. I met you in Camden in 2014 and you were such a lovely soul! Happy you’re thriving 🫶🏼
SO glad you’re just doing this for the hell of it now as a side gig. Can’t go to your tour since I’m a broke ass American but I’ll go stream your EP rn always been a fan of your music 👍
What do you mean? You’re glad it’s not something that pays my bills anymore? 😅 or just because it implies I care less about numbers or peoples feelings? Cos that part’s true hahaha
LOL because it implies you care less about numbers and feelings, yeah. You’re just doing content because you want to. It’s always the most refreshing type of content to see.
The old-school style, not having to jump through monetization hoops, vlog style video is kind of refreshing to watch.
I always thought it'd be Hell having to keep making videos to keep to algorithms. Tail wagging the dog and all that. I started filming my stoner friend Terry because I thought people would like his drivel... thank God hardly anyone watched.
As for YT ads, I did have to install an adblocker. I feel sorry for content creators who miss out on the cash, but it just became completely unusable.
I have no question, but I enjoyed the video, I make content don’t earn much but I never cared about making money on here I only do it because I enjoy doing it. The pennies I earn are more of a nice extra and aren’t my source of income
Thank you!
Well that was an enjoyable lil video!
I always thought it was odd that TH-cam gave out 'awards' for reaching certain number of subscribers, because subscriber numbers can fluctuate.
Reaching 1 million isn't really a big deal if a large chunk of them can be gone by tomorrow.
Gosh I miss old TH-cam. It’s just so many have left but I get it . And I’d love to see all the videos u we’re talking about maybe making
Hahaha the microphone point is so true!!! Really bugs me and somer of my favourite TH-camrs do it, it's just so distracting.
Happy St. Patrick's Day, Emma! 😊💚🖤💛🌈✨
You too!!
i appreciate your bluntness with youtube :)
I actually loved boxes of foxes, i lived for those lush reviews
I enjoyed it for some time! When Lush was still fun too
I use the phrase de-animate when I play my games. It seems to go over a lot better than unalive.
Im a simple man. I see Emma, I click.
(Not even comments in the general sense, are this lighthearted these days, fml dude. And I mean platform-wide).
It's so amazing how the close past always seems to feel better than the future present, and hell, up to a point it kinda was.
A toast to the best years of youtube, be the golden era (2009 - 2012) to the copper age (2013 - 2015).
I will happily throw a couple of dollars a month to a TH-camr I watch consistently and then use an adblocker and sponsor skipper. I can't recall which TH-camr it was said that with based on what they got per ad view from TH-cam, they would make more money if their regulars gave them a dollar and never saw an ad.
Yep this is true!
Nice to see you Emma, i can’t believe that I started watching you when you were 24 and now i’m 24. 😮
Sitting here thinking about boxes of foxes, the lush reviews and social media platforms dating… much simpler times and I’m now 28 with a crippling mortgage and actual responsibilities 😂😂
Weren't you the girl that made a song against Google+?
Man, good times
I'd be really interested in hearing things you have regretted over the course of your youtube career, though would it be any different to the video you posted about youtube regrets a few years ago now ?
were you actually friends with Dan Nerd3? i watched both of you at the time, seeing both of you colab was so interesting, and those colab videos were so funny. the other gaming stuff you did together was cool too.
Yeah we were friends!
@@emmablackery how lovely, its always nice to hear that. the videos have such a friendly vibe and its nice to know that it was genuine!
10:15 - I remember everyone living in Brighton. Most of my favourite content creators use to live 30 mins away from me at the time. Never managed to see anyone though.
Question for you. Do you still talk to Dan as of late? Are you still friends with him? (Nerd3)
I haven’t spoken to him for many years. No problems there though.
I hear you on TH-cam Premium, it's so hard to go back after getting used to no ads 😂
Emma. Thank you for being you. 😀👍
I still enjoy your videos, past and present. I love your music. ❤
I'm always so glad to see you, for many years, since pancakes for singles 💜😄 all the best for you! sending hugs.
Why did the videos with Nerdcubed stop back in the day? I really enjoyed the videos where you read things, like the shitty dinosaur prn book.
Because people started being a bit inappropriate about our friendship.
Now that some time has passed, do you still feel the same about not recording music videos?
I'll stop now, just realized how many comments I left...
The worst ones are when they're in the corner of the screen with another video playing, narrating over it with a set of wired apple earbuds, that used to piss me off so much. If I wanna watch the original video, I'll watch it, I dont need to see random dude gorping at the screen with a fake reaction.
I miss old youtube!
I like TH-cam premium for the ad-less videos and TH-cam music. No need for Spotify.
I don’t love the TH-cam Music interface sadly
Would it be at all possible to have you talk about your experience with Revelmode? If you're under an NDA that's understandable but I've been curious about it for so long
Birdyboots was such a time. I loved it.
ok but your eye color is stunning af in this
I know you don't like doing skits but, your ' if websites starting dating' was very funny 😂 and the comedy still holds up!
this is so interesting i would LOVE more videos in this vein if you have more to say!!!
Of the OG British TH-camrs, I only ever really catch up with your new videos, and Evan Edinger for his videos on the state of the UK. Don't judge me too much, but I actually first saw you in a collab video with Cherry 😬 So it's been a few years! Honestly, the content you put out stayed interesting far far longer for me 😂
Needless to say though, it would always be interesting to hear what you have to say about people, good and bad, and hopefully you have an adult enough audience to feel like you can put out that video!
Please make more videos like these🙏🏻💖