Facebook Ads Bidding Strategies
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- เผยแพร่เมื่อ 9 ก.พ. 2021
- Facebook Ads Bidding Strategies allow you to control how much you're willing to pay for a specific action ad help your ads focus on the right returns. In this video, we'll discuss all of the available Facebook Bidding Strategies and give insights into which might be right for your campaigns.
0:31 - Where to Adjust Bidding Strategies
0:54 - Lowest Cost Bidding Strategy
2:08 - Cost Cap Facebook Bid Strategy
5:42 - Bid Cap Strategies
6:51 - Maximize Value Bidding Strategy
8:31 - Using a Minimum ROAS Target
10:45 - Adjusting Bid Strategies at the Campaign Level
#facebookbiddingstrategies #facebookads #paidsocial #ppc
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how do these videos not get views? This is top content on youtube
bcs it is not videos like "reaction on someones reactions" :D
agree with you, thanks a lot PMP
We definitely like to focus on basic quality. Plus we focus on watch time versus views. :)
@@PaidMediaPros you guys rock! Love and respect 💙
Thanks a lot for these wonderful videos, they are really helping me to grow in my career.
I have a request: Could you please create a video on collaborative ads, how they work and things?
super helpfulllll. Thank youuu
Glad it helped! Thanks for watching!
enlightening indeed
Glad you enjoyed it!
Very helpful.
Happy to hear it!
Hello how are you? I started using the bid limit technique, but for some reason the budget is being spent very slowly, it’s spending a few cents a day! I am using a budget of $ 80 per day and bid of $ 60, why isn't the ad consuming my budget correctly?
I also enabled the option to spend the budget quickly, but it still didn't work.
I'm not using cbo, just 1 set and 1 ad. I'm using a daily budget.
Hi there, the bid limit strategy is one of the more advanced options on Facebook. Typically when we move away from the "Lowest Cost" strategy and into any controlled bidding, it makes it harder for Facebook to gather data and learn. I'd suggest you shift back to Lowest Cost for a time being, then maybe shift to a Cost Cap or Min ROAS strategy to try and hit your targets while having your ad served. Hope that helps!
Hey People, i have a question. Is it advisable to use two ad sets with the same audience targeting but using different bidding strategies for each one to see which one gets better results? For example use "conversions" on one of these ad sets and "value" on the other?
Hi Gonzalo, this could be a valuable test, but I would encourage you to use Experiments to do it rather than simply having two different ad sets set up. Looks like we need to make a video on how to do this, but here's an article that can help: facebook.com/business/help/1159714227408868
How I can target Facebook groups members for ads campaign can you make special video for it?
Hi Ajay, to my knowledge, without a few very specific workarounds, we're not able to target Groups on Facebook at the moment. I believe they were thinking of doing that at some point, but I haven't seen it come through yet.
****MY niche is print on demand funny text printed T-shirt.
****location-USA,UK,Canada,AUS,NZ
If i bid 20$ (daily budget)for my facebook advertising camping,is it good bid?
Too hard to say on such limited data. Also there are other factors that impact performance like need for product, competition, and creative that we can't see.
What's the best way to reach out to you?
Best way would be to message us on our Facebook page.