Why The Toy Boom Has Been Good For Monopoly Maker Hasbro

แชร์
ฝัง
  • เผยแพร่เมื่อ 11 มิ.ย. 2021
  • While many industries were ravaged by the pandemic in 2020, the toy industry enjoyed a 16% increase - or $3.5 billion - in sales from 2019. With families spending more time at home, parents turned to toys to keep everyone entertained indoors. Hasbro, which owns some of the most popular toy brands, such as Monopoly, NERF, and Jenga, has been top of mind for consumers. Its success is also aided by its strength in the digital sector, thanks to its massively popular games, TV shows and movies based on their strongest toy brands.
    » Subscribe to CNBC: cnb.cx/SubscribeCNBC
    » Subscribe to CNBC TV: cnb.cx/SubscribeCNBCtelevision
    » Subscribe to CNBC Classic: cnb.cx/SubscribeCNBCclassic
    About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
    Connect with CNBC News Online
    Get the latest news: www.cnbc.com/
    Follow CNBC on LinkedIn: cnb.cx/LinkedInCNBC
    Follow CNBC News on Facebook: cnb.cx/LikeCNBC
    Follow CNBC News on Twitter: cnb.cx/FollowCNBC
    Follow CNBC News on Instagram: cnb.cx/InstagramCNBC
    #CNBC
    Why The Toy Boom Has Been Good For Monopoly Maker Hasbro

ความคิดเห็น • 153

  • @Lucky8s
    @Lucky8s 3 ปีที่แล้ว +59

    Title: why does a toy boom help a toy company?
    Me: is that redundant?

    • @user-kr4fp8ng9e
      @user-kr4fp8ng9e 3 ปีที่แล้ว +1

      F•o•r. P•r•o•f•i•t•s. M•a•k•i•n•g. C•o•n•a•c•t
      ✓ +•1•7•7•3•3•0•3•3•2•2•

    • @FateBoost
      @FateBoost 3 ปีที่แล้ว +4

      @@user-kr4fp8ng9e Haha, you can’t spell and the logo is to zoomed in.

    • @devendrajat143
      @devendrajat143 3 ปีที่แล้ว

      👍👍Love all countries from india🇮🇳🇮🇳
      The great britian and united states of america. Thank you for helping india in its difficult time. Long live all countries people who help india and not help india.
      We all are family. germany and some european country please remove patient rights of india and south africa patient favour then india will start making large scale of vaccine production. So we will gave vaccine to all countries in low cost. This is a pandemic time not a loss and profit time.ameria,china,pakistan,france,britian,japan,russia and all countries ready for it .
      But why rich countries like germany not ready for it. In india its a critical time my family member are positive.we have no money to buy oxygen cylender. Any one can help me please reply me. My family is in critical condition. Please guys donate some money like $1 is also a big amount for me and my family. In this critical condition who help me i will do anything for her. I will enslave him for the rest of my life, I will do whatever he says, if I ask him to wash his feet with water, then I will do that.
      Please friend help me i will give back his money. I am not going to school because in my area dangerous lockdown and i cant do job because i am not 18+ and there have no job. I was write my jio keypad mobile which price is 5(500 ruppes) doller. I hear that western country has uses around 100000+ ruppes iphone.
      I was send many people email but nobody help me.
      If you are middle class in west you are rich in india please sir donate me please
      Sorry for my mistakes in this coversations because i am leraning english to get easily job in your country
      Dont forget this because you can help a poor people god,allah, help you also i am from middle of pakistan and india...
      Please help your indian brother please sisters and brother if you cant help me then give me any ida to get online job so i can help my family in this time and in the last. Dont go outside your home take care of your family dont rude your mother, not do bad work, spend time with family because in critical time people will stand with you in your critical time
      Thank you
      From india

  • @sebastianelytron8450
    @sebastianelytron8450 3 ปีที่แล้ว +70

    Where do toy stores keep the Arnold Schwarzenegger action figures?
    Aisle B, back.

    • @SaadNabil
      @SaadNabil 3 ปีที่แล้ว +1

      😂😂😂😂😂😂

    • @shaunmckenzie5509
      @shaunmckenzie5509 3 ปีที่แล้ว +1

      Love it

    • @MayorSom
      @MayorSom 3 ปีที่แล้ว

      Oiii Oiii you cheeky sod! 😁🤣😂

    • @brienfoaboutanything9037
      @brienfoaboutanything9037 2 ปีที่แล้ว

      Thats amazing information about Hasbro: th-cam.com/video/CziDDoUeX3Q/w-d-xo.html

  • @oxdoc
    @oxdoc 3 ปีที่แล้ว +37

    I guess you could say they have a Monopoly on the market.

    • @user-io4nb1om4x
      @user-io4nb1om4x 3 ปีที่แล้ว

      Do you experience difficulty in trading {B•T•C}.....For guidance +1=2=1=0=8=0=6=4=2=8=7
      W=H=A=T=S=A=P=P=

    • @jasonwilkins1969
      @jasonwilkins1969 3 ปีที่แล้ว

      No kidding. I just wish it didn't crowd out newer board games. There are so many games that have come out in the last 20 to 30 years that don't get nearly the same attention because Hasbro keeps recycling games made 60 to 70 years ago as if they were new

  • @Styxhexenhammer666
    @Styxhexenhammer666 3 ปีที่แล้ว +41

    "Why the toy boom has been good for a toy company." Hard hitting rhetorical post here.

    • @drewconway7135
      @drewconway7135 3 ปีที่แล้ว +2

      I clicked on this vid and came to the comments to say precisely the same thing. They must have Captain Obvious at the helm. I’m half tempted to watch the entire 13-minute presentation on how a boom in toy sales is good news for the largest toy company in the world. Clearly CNBC has nothing but contempt for its viewers, which fully explains why it gave a platform to people like Suze Orman and Jim Cramer.

    • @Vandicoup
      @Vandicoup 3 ปีที่แล้ว +1

      I think the video's more about how the pandemic specifically has made toy sales boom. They're not really trying to be d-bags and state the obvious. They're going into exactly why this is happening, with the ongoing pandemic being one of them. People need something to do while they have to continue staying at home and away from others most of the time.

    • @joeybaseball7352
      @joeybaseball7352 3 ปีที่แล้ว

      @@Vandicoup they are trying to be captain obvious. They literally mansplained what Hasbro is, as if we're all idiots who were born full grown adults, and didn't have a childhood.

  • @BWater-yq3jx
    @BWater-yq3jx 3 ปีที่แล้ว +30

    On this week's edition of:
    'Titles So Obvious You Watch The Video Just In Case...'
    😄

  • @hamentaschen
    @hamentaschen 3 ปีที่แล้ว +16

    "I'm gonna go get the papers, get the papers."

  • @SimeonToko
    @SimeonToko 3 ปีที่แล้ว +16

    Hasbro also tried to screw the inventor of the Super Soaker out of his royalties so a lot of the rollercoaster ride has to do with corporate karma and dirt bag management.

    • @user-kr4fp8ng9e
      @user-kr4fp8ng9e 3 ปีที่แล้ว

      F•O•R• T•R•A•D•I•N•G• &• P•R•O•F•I•T•S
      ✓ +•1•7•7•3•3•0•3•3•2•2•0

    • @headishome8452
      @headishome8452 3 ปีที่แล้ว +5

      This is true.... especially about the super soakers! This came from the black community, specifically a black man. I'm not even black and I know that.

    • @joeybaseball7352
      @joeybaseball7352 3 ปีที่แล้ว +2

      @@headishome8452 this is what they do to black people.

    • @tigerlilly9038
      @tigerlilly9038 3 ปีที่แล้ว

      Yep. FACTS HE HAD TO SUE!

  • @thilaksundaram1158
    @thilaksundaram1158 3 ปีที่แล้ว +4

    I was today's year's old that we require an actual potato to play Mr Potato 🥔

  • @TheLWord75
    @TheLWord75 6 หลายเดือนก่อน

    There hasn't been a more iconic toy brand that captures the imagination than Hasbro. They made the 1980s so memorable via their amazing toy lines such as G.I. Joe, Transformers, Jem, etc.

  • @SaltySparrow
    @SaltySparrow 3 ปีที่แล้ว +10

    Hasbro has been milking trading card games like Magic even without board games. Theyre fine.

    • @jasonwilkins1969
      @jasonwilkins1969 3 ปีที่แล้ว

      And crushing actually innovative board games by recycling ancient and subpar games. Fortunately, good board games are finally breaking into public awareness

  • @Skydrowalker
    @Skydrowalker 3 ปีที่แล้ว +6

    You know what makes me most upset about this report, it has a veil over the Shadyside of this industry and doesn't shed light on the down falls from Hasbro to really connect with its consumers.

  • @TheMatthewick
    @TheMatthewick 8 หลายเดือนก่อน

    Happy 100th Anniversary Hasbro My Old Friend.

  • @Kevindevin7
    @Kevindevin7 3 ปีที่แล้ว +12

    Bruh, I’m 23 and thinking of buying some legos 😂

    • @nomor8018
      @nomor8018 3 ปีที่แล้ว +3

      do it, you wont regret it

    • @aperture0
      @aperture0 3 ปีที่แล้ว +3

      19, thinking of buying some beyblades. Lol

    • @Omabatfartsbruh
      @Omabatfartsbruh 3 ปีที่แล้ว

      bionicle

    • @Omabatfartsbruh
      @Omabatfartsbruh 3 ปีที่แล้ว

      @@aperture0 metal series

    • @einfachnurleo7099
      @einfachnurleo7099 3 ปีที่แล้ว +2

      I recommend you to try and look for something other than lego. The bricks themselves can be legally sold by other companies too and they are often much cheaper whilst still retaining about the same quality. You´ll also be able to find way more interesting designs and even building plans online which sometimes allow you to order the exact amount of bricks for a certain model someone designed.
      Lego has also proven that they have hardly any real interest in what their consumers want. They´ve driven up prices dramatically whilst throwing out worse sets each year.
      Some of the companies that sell similar bricks are BanBao, CaDA, Cobi (they´ve got great realistic vehicles), Qman, Xingbao and there are many more.

  • @jeffreyvauxhall3260
    @jeffreyvauxhall3260 3 ปีที่แล้ว +3

    Good for Habsro honestly its been chugging on for years now and i admire their innovation for new things

    • @jasonwilkins1969
      @jasonwilkins1969 3 ปีที่แล้ว

      Might I recommend looking into board games like Settlers of Catan. Sadly, Hasbro has been in the innovation crushing business for years when it comes to board games. They will keep recycling ancient Parker Bros and Milton Bradley games and crowding out actually innovative board games.
      In the case of Catan, it is an award winning board game that has been around for 26 years and was called the board game of our time by Washington Post in 2012 but retailers only started to stocking it a few years ago. Hasbro has by contrast been sitting on Parker Bros and Milton Bradley games from 50-60 years ago and just repaints a new coat of paint on them such as Fortnite Monopoly.
      I was fortunate to have friends introduce me to non Hasbro board games. If you haven't tried one, I highly recommend you do

  • @niccage6375
    @niccage6375 3 ปีที่แล้ว +3

    If hasbro doing so great, why do they have problems with toy distribution? I just want some of the new gi joes to be easier to find

  • @dcg-doomsdaycultforgamers1180
    @dcg-doomsdaycultforgamers1180 3 ปีที่แล้ว

    The narrator of this video is great. I've heard you in other CNBC videos.

  • @ryanexx5250
    @ryanexx5250 3 ปีที่แล้ว +5

    I wonder why a toy boom would be good for a toy company…

  • @supermccool161
    @supermccool161 3 ปีที่แล้ว +2

    The entire video is just " X% higher then last year " also features a commenter that sounds like the burger King foot lettuce guy

    • @user-kr4fp8ng9e
      @user-kr4fp8ng9e 3 ปีที่แล้ว

      F•o•r. P•r•o•f•i•t•s. M•a•k•i•n•g. C•o•n•a•c•t
      ✓ +•1•7•7•3•3•0•3•3•2•2•

  • @gabimaru86
    @gabimaru86 3 ปีที่แล้ว

    Nice work

  • @ecidragon
    @ecidragon 3 ปีที่แล้ว

    Much more of a reason is that people had money saved for family vacations and still wanted to spend money on things for their kids, with the theme parks closed and much more closed this was something they could still spend on.

  • @BWater-yq3jx
    @BWater-yq3jx 3 ปีที่แล้ว +1

    5:06
    Wait, what?
    They made an actual working oven for little kids??
    And thought that was going to go well???
    And parents bought them????

    • @waycoolscootaloo
      @waycoolscootaloo 3 ปีที่แล้ว +1

      Easy Bake Oven has been around for years! Since 1963 actually. It used to use an incandescent light bulb to cook small pastries all the way up through the early 2000s. Today they use an actual heating element since modern bulbs no longer produce much in the way of heat.
      A modern easy bake oven on Amazon: www.amazon.com/Easy-Bake-Ultimate-Oven-Baking/dp/B00YBZREGI/ref=sr_1_1?dchild=1&keywords=easy+bake+oven&qid=1623555421&refinements=p_89%3AEasy+Bake&rnid=2528832011&s=toys-and-games&sr=1-1

  • @ScareFestTTV
    @ScareFestTTV 3 ปีที่แล้ว +1

    Nice to see something else doing good.

    • @TheMatthewick
      @TheMatthewick 8 หลายเดือนก่อน

      Alot better then Disney, BUT that is just MY opinion

  • @RetroActionUK
    @RetroActionUK 2 ปีที่แล้ว

    Not to forget they absorbed Remco, Galoob and Kenner.

  • @alparslankorkmaz2964
    @alparslankorkmaz2964 3 ปีที่แล้ว +1

    Nice video.

  • @chedder9999
    @chedder9999 3 ปีที่แล้ว +2

    Their Wizard of the Coast sector just keeps on getting greedier every 3-4 months.

  • @glennalexon1530
    @glennalexon1530 3 ปีที่แล้ว

    It's untrue that the original Mr Potato head "didn't work out". The company sold a million of them in the first year alone, and continued selling the original style (built on actual potatoes) for 12 years.

  • @hectortorres4738
    @hectortorres4738 2 ปีที่แล้ว +2

    And the own Death Row Records. 😂

    • @hectortorres4738
      @hectortorres4738 2 ปีที่แล้ว

      They*

    • @desert_hunter83
      @desert_hunter83 2 ปีที่แล้ว

      Wonder when they’ll make some Action Figures of Dre & Snoop, Tupac etc 🤣

  • @tegridyweed7863
    @tegridyweed7863 3 ปีที่แล้ว +1

    Based monopoly depiction at 0:06

  • @xherdanrayng1903
    @xherdanrayng1903 3 ปีที่แล้ว

    can you make a video on Bandai and Games Workshop!

  • @metamorphlinger
    @metamorphlinger 3 ปีที่แล้ว +3

    a complete 10-card mtg secret lair containing fetchlands. do it hasbro.

  • @samuelcohen6545
    @samuelcohen6545 3 ปีที่แล้ว

    CNBC should add chapters to their videos

  • @grandbaycentral5741
    @grandbaycentral5741 3 ปีที่แล้ว

    Euro 2021 Happening Now🙌👍

  • @kenttsui6024
    @kenttsui6024 3 ปีที่แล้ว

    Actually it’s the 15% increase from Wizards of the Coast MTG sales that is driving sales up

  • @Skydrowalker
    @Skydrowalker 3 ปีที่แล้ว +2

    How much did Hasbro pay you for this?

  • @henrybautista676
    @henrybautista676 3 ปีที่แล้ว

    Anyone wondering about Bandai?

  • @caesar7734
    @caesar7734 3 ปีที่แล้ว +2

    4:15
    “Play-Doh maker Tonka”
    Was Tonka really known more for Play-Doh than for trucks?

  • @SunnyIlha
    @SunnyIlha 3 ปีที่แล้ว

    I like the HotWheels made in Malaysia.

  • @germancardenas987
    @germancardenas987 3 ปีที่แล้ว

    Hasbro also owns death row records

  • @angelachanelhuang1651
    @angelachanelhuang1651 3 ปีที่แล้ว

    Fun

  • @clintcountryman4849
    @clintcountryman4849 3 ปีที่แล้ว +1

    I love board games

  • @hsintien625
    @hsintien625 3 ปีที่แล้ว

    Mattel need to thank trixie

  • @MCorpReview
    @MCorpReview 3 ปีที่แล้ว

    Transformers is the best but a film based on monopoly sounds quite fun 🤩

  • @yashsinghrathore9615
    @yashsinghrathore9615 3 ปีที่แล้ว

    Hasbro tried to kidnapped ted the teddy bear

  • @Omabatfartsbruh
    @Omabatfartsbruh 3 ปีที่แล้ว +2

    "monopoly maker"
    as in people don't know what the hell a hasbro is

  • @sutats
    @sutats 3 ปีที่แล้ว +1

    Keep on gaming.

  • @dmattox7536
    @dmattox7536 3 ปีที่แล้ว

    Toys R Us. Damn.

  • @MayorSom
    @MayorSom 3 ปีที่แล้ว

    This channel has taught one important thing: Analysts and consultants are useless

  • @hamplus163
    @hamplus163 3 ปีที่แล้ว

    Instructions unclear. Short squeeze Mattel

  • @auro1986
    @auro1986 3 ปีที่แล้ว +2

    why not make flubber again with 21st century technology?

  • @glennalexon1530
    @glennalexon1530 3 ปีที่แล้ว

    Wizards revenue was not "up $816 million", that figure was the total. If all you're gonna do is read the press release, learn to read.

  • @FinancialShinanigan
    @FinancialShinanigan 3 ปีที่แล้ว +1

    Because Hasbro is a toy company..?

  • @jackharpe3rd233
    @jackharpe3rd233 3 ปีที่แล้ว

    I like how they had to pin point Marvel and Star Wars probably cause Comcast might try to buy some stock in Disney some day. I swear!

    • @TheMatthewick
      @TheMatthewick 8 หลายเดือนก่อน +1

      Hasbro is Safe with Paramount.
      because Disney turned Marvel and Star Wars into SNOWFLAKES.

    • @jackharpe3rd233
      @jackharpe3rd233 8 หลายเดือนก่อน

      I guess so @TheMatthewick . Anyone can say what they want about all the Live Action films. But at the very least, Michael and his successors were pretty much never Snowflakes themselves! LOL

  • @ZaneT531
    @ZaneT531 3 ปีที่แล้ว

    But I dont see their share soar

    • @user-io4nb1om4x
      @user-io4nb1om4x 3 ปีที่แล้ว

      Thank you for watching,for question guidance and support anytime.
      Just DM +1.(2.1.0).8.0.6.4.2.8.7@ W H A T S A P

  • @youcantata
    @youcantata 3 ปีที่แล้ว +2

    The Monopoly game was invented during the Great Depression period. So it will sell well gain in this pandemic crisis.

  • @isabellaereshki
    @isabellaereshki 3 ปีที่แล้ว

    glad to see hasbro bouncing back. and glad to see they are focused on good relationships with consumers again like with that pulse thing and the barge and walking hand in hand with customers/consumers again...
    and i sincerely hope they fired or somehow punished whoever had the bright idea for that "monopoly for millenials" game a year or two ago...that was one of the most trashy/insulting things i've ever come accross in my entire life and never should have been made/created and i hope every single copy got recalled and destroyed in a bonfire or something.

  • @jeffreymuu5451
    @jeffreymuu5451 3 ปีที่แล้ว

    Yet their toy quality especially nerf blasters is decreasing.

  • @CannabisTechLife
    @CannabisTechLife 3 ปีที่แล้ว

    Lego FTW.

    • @user-kr4fp8ng9e
      @user-kr4fp8ng9e 3 ปีที่แล้ว

      T•h•a•n•k•s. F•o•r. W•a•t•c•i•n•g. T•o•d•a•y•s. V•i•d•e•o
      ✓ +•1•7•7•3•3•0•3•3•2•2•0

  • @butthurt2242
    @butthurt2242 3 ปีที่แล้ว +1

    I bet it's all microtransactions.

    • @user-kr4fp8ng9e
      @user-kr4fp8ng9e 3 ปีที่แล้ว

      T•h•a•n•k•s. F•o•r. W•a•t•c•i•n•g. T•o•d•a•y•s. V•i•d•e•o
      ✓ +•1•7•7•3•3•0•3•3•2•2•0

  • @-fuk57
    @-fuk57 3 ปีที่แล้ว

    Why the toy boom is good for a toy manufacturer.
    ? What the hell?

  • @ZaneT531
    @ZaneT531 3 ปีที่แล้ว

    Who plays board game everyone is on twitch

    • @user-io4nb1om4x
      @user-io4nb1om4x 3 ปีที่แล้ว

      Thanks for your review
      +12108064287

  • @glennalexon1530
    @glennalexon1530 3 ปีที่แล้ว

    Still not sure "Why The Toy Boom Has Been Good For Monopoly Maker Hasbro"? It's because they make and sell toys. A toy boom is good for toy makers. Don't even have to watch the video.

  • @dancindavey1515
    @dancindavey1515 ปีที่แล้ว

    Many adults are getting back into toys. T.v. shows , along with asinine commercials; drugs for sale with a two paragraph warning of how it you can die from them….. I won’t go any further. Pretty sure you get the message. When my son sees two guys kissing in a commercial, and he wants to puke…..time to pull out the toys , turn off the tube.

  • @alexalexiye9791
    @alexalexiye9791 3 ปีที่แล้ว +1

    Could you just skip the history section in every video and get to the point right away?

  • @joeybaseball7352
    @joeybaseball7352 3 ปีที่แล้ว +1

    Thanks for mansplaining what Habro is, because you obviously think I'm an idiot who was born a full grown adult, and didn't have a childhood.

  • @sn5301679
    @sn5301679 3 ปีที่แล้ว

    I bet its not the new SW trilogy and the womyn monopoly lmao

    • @user-io4nb1om4x
      @user-io4nb1om4x 3 ปีที่แล้ว

      Do you experience difficulty in trading {B•T•C}.....For guidance +1=2=1=0=8=0=6=4=2=8=7
      W=H=A=T=S=A=P=P=

  • @rationalinvesting4120
    @rationalinvesting4120 3 ปีที่แล้ว

    Don’t believe that in 20 years people will play board games….

    • @headishome8452
      @headishome8452 3 ปีที่แล้ว +2

      I disagree as it is a great way for people to interact and great for families.

    • @fabiantaveras8458
      @fabiantaveras8458 3 ปีที่แล้ว +3

      Board games are literally timeless family/friend activities lol. You don't need electricity, Don't need wifi and expensive peripherals like a gaming controller. They have their place.

    • @BWater-yq3jx
      @BWater-yq3jx 3 ปีที่แล้ว

      I could see them being superceded by electronic versions.

  • @joeybaseball7352
    @joeybaseball7352 3 ปีที่แล้ว +1

    Board games are not toys.

  • @NOTLeavingLV
    @NOTLeavingLV 3 ปีที่แล้ว +5

    Because Hasbro also makes toys? The toy division grew just 1% less han board games. I like this channel but the clickbait is strong here.

    • @user-kr4fp8ng9e
      @user-kr4fp8ng9e 3 ปีที่แล้ว

      F•O•R• T•R•A•D•I•N•G• &• P•R•O•F•I•T•S
      ✓ +•1•7•7•3•3•0•3•3•2•2•0

  • @caesar7734
    @caesar7734 3 ปีที่แล้ว

    8:26 Doesn’t Disney own Marvel?

  • @mmoarchives2542
    @mmoarchives2542 3 ปีที่แล้ว

    LOL there's not a toy boom

  • @JerichoCasio
    @JerichoCasio 3 ปีที่แล้ว

    Haven't even started the video and already see plenty of others calling out the most obvious title I have ever read. Why is this even necessary. It might be interesting information but hardly "News" worthy. There is so much going on around the country and world but unless its racial or political stations just don't seem to care.

  • @nemeanlioness
    @nemeanlioness 3 ปีที่แล้ว

    lol toysrus

    • @user-kr4fp8ng9e
      @user-kr4fp8ng9e 3 ปีที่แล้ว

      T•h•a•n•k•s. F•o•r. W•a•t•c•i•n•g. T•o•d•a•y•s. V•i•d•e•o
      ✓ +•1•7•7•3•3•0•3•3•2•2•0

  • @vedd2603
    @vedd2603 3 ปีที่แล้ว

    And biggest plastic producer

  • @sgamer1770
    @sgamer1770 3 ปีที่แล้ว

    Magic the gathering pretty nerdy in my opinion still

  • @XxXOn3Xx
    @XxXOn3Xx 3 ปีที่แล้ว

    This makes toys look boring

  • @Dr.Weed8
    @Dr.Weed8 2 หลายเดือนก่อน +1

    I like the toys but this company is over valued. High dividend payouts fueled by debt at high interest rates. Buy the toys don’t buy the stock.