If you like this video, here's a breakdown of how to Build A Powerful Mystique and HOW/when to use mystery to make your brand stronger: th-cam.com/video/tQHJrfPlVx8/w-d-xo.html
Social media era has killed music. People don’t want to know about you. They only care for themselves. People want you to know about you and tell them in the music. You can’t talk your way to talent. You should work on your craft. Fans find you. You don’t need to find fans. It’s all about the sound. The up and coming artist should craft a sound. Stop trying to chase the crowd. Make shit you like.
The first half of the comment is really bad advice. There are literally thousands of new artists promoting themselves and their music each day, so it’s difficult for fans to find you solely based on you releasing music. Given that we’re in the social media era, social media is the main way that fans/A&Rs/labels etc. discover new artists. Having your own sound is critical for longevity, but that’s still only a fraction of developing a fan base. It’s like the “If a tree falls in the forest and no one hears it, does it make a sound?” scenario. Just because you create and release unique music, doesn’t automatically mean people will find it.
"Fans find you, You don't need to find fans", that is terrible advice in this social media age. You have to put yourself in front of people for them to discover you, you don't only have to put out music but also engaging and interesting social media content that will make people actually care to check out your music . Focusing on your sound alone won't cut it unless you plan to be a starving artist. Someone with half your talent who leverages social media will surpass you with that mentality.
Ppl are saying ur wrong but ur not…ur right. Fans will find u…this is all energy and if ur making a sound and a look thats new and gravitates ppl toward it then u’ll b successful. Trying to follow the tactics that everyone is following in the industry is stupid when nothing in the industry is good…everybodys brand is shallow, corny, monotonous and bland. U gotta focus on a look and a sound…thats the most important thing.
It’s hard becoming successful without giving up your privacy, and privacy is priceless being able to go to the grocery store without being followed by strangers is something we take for granted when we haven’t made a name for ourselves. Sometimes you get everything you wanted but later realized the things you truly valued that you had to lose or sacrifice along the way wasn’t really worth it. Whatever you do, think carefully and choose wisely, as it’s one of those decisions that will shape your future and affect the rest of your life in ways you can’t imagine nor ever change back. Nonetheless, there are no opportunities without taking risks.
it's so frustrating how difficult it is to walk the line of "wanting to be unknown" but "wanting your music out". i didn't want my face attached to my music but surrendered to the damn gram, and noticed people engaging more. still trying to figure this out.
I totally feel u. Same for #DriftLxrd A lot of real artists who are aware of how toxic public scrutiny/focus can be, dont want their message to be shadowed by "public persona" Weeknd and Teflon Sega seemed to master it in their early stages. But this is definitely an interesting take
Even if your stuff is good, which is probably not in most cases, the government can cancel you whenever they want to. The government can make people disappear, in so many different ways..
I may be the only one that feels this way, but I feel like The Weeknd does a great job with balancing mystery & intrigue . He has the talent, and the look. The fact that he worked with many other successful artists, but didn’t do interviews, made people want to know more about him.
@@benjay6763 huh? Wait let me join you.. omggg I’m literally a cancer so I don’t really want my milk before my cereal, but my cousin is a libra so he does like his milk before the cereal in the bowl
You don't have to interact with the public for sure. Not being mysterious doesn't mean you have to be a super extroverted person campaigning, shaking hands and kissing babies like a politician.
Bryson Tiller lowkey perfected this mystery persona early on in his career. After "Trapsoul" took off, he did interviews without showing his face but people already knew how he looked so it worked. He kept it going for a while due to his introverted personality, but now he's embraced being a bit more out there.
@@sozeytozey well he’s since put out two more albums, and some other music that didn’t make waves the way Trapsoul did. Most people are casual fans, so once the masses failed to hype them up, they went a little under the radar, especially the second one. Ironically fans are always in his comments asking for more, and casual fans reminisce on Trapsoul.
@@MONET8iAM I agree with you, but that's sorta why I disagree with the original comment. Had he really mastered the mystique, the hype wouldn't have died down as quickly and even once it had a bit, the newer albums should have been a bump. Think Frank Ocean with Channel Orange and Blond, or Chance with Acid Rap then Coloring Book. Not that Chance was going for mystery, but still, his market never went away. Could Bryson have another break into the mainstream, certainly, like you said people reminisce over Trapsoul. I just don't think it's the greatest example of a successful attempt, or perfection of the persona. Edit: Also idk if social media comments are the greatest barometer for demand. I'd assume most artists, new and old, have comments asking about new music
@@sozeytozey they do, but it has to do with how often they release music. People release music at an excessive rate these days, so the ones that don’t constantly have beggars in their comments. Even when Tiller’s baby was born they were doing that when he’s made it pretty clear that he focuses heavily on his personal life. Same with Rihanna, no she has taken very long to release music, to even do a feature, but she has multiple businesses she’s running after having a lengthy music career.
@@sozeytozey Also what separates Frank Ocean and Chance from him are uniqueness. Trapsoul was able to capture a sound that already was existed and was upcoming, but he happened to release it to the mainstream before the others. That album was a catalyst and set a standard for modern rnb, giving Bryson some heavy competition very quickly. He didn't do anything new in his last two projects and really should've named then Trapsoul 2 & 3. Chance and Frank rely on lacing their sound with elements from the past, which helps them to standout from the rest in addition to being mystique/mysterious.
Dr Dre said it really well, in the 21st century it's like artists have lost that 'mystique' due to social media, and always been able to see into their worlds
Best video ever. I definitely got the two mixed up. I have felt for so long that these artist are too open nowadays. Their music isn’t that special and they themselves aren’t either (imo) because we see them every single day, their daily lives, photoshoots, etc. But with artists like Frank, Bey, Sade, Rihanna, their music feels differently because of their mystique-ness and I have vowed that as I grow my fan base, this is what I will remain. So thanks for this video! I don’t want my supply to be more than my demand.
The novelty wore off for HER, but also, a lot of people already knew who she was because she has been known for years before the rebrand. They just weren’t expecting for her to keep it going and wanted her to reveal herself already.
I want my music to be out there but have no desire to be famous or public. I think Coldplay's drummer has the best career, no idea who he is but his music is everywhere.
another thing to consider too, and i'm sure there's mad points on this, is the desire to actually have a music career over "wanting to make great music or art" - which overlap in some ways but have completely different financial and circumstantial outcomes. i often find that british and UK artists in all genres tend to lean towards a side of not sharing as much in the way american/western artists function (i'm thinking artists off the XL recordings roster, and similar but i know there's more) - There's a certain headspace and luxury that euro artists have in the sense that they can be much far more removed from the information/social landscape and less concerned about their relevancy than american artists do. it's a much broader conversation, mostly about money, culture, social landscapes, etc, how much is enough for some artists to live comfortably, etc. this video is great nonetheless
Pinkpantheress (and other mystique/mystery artists) does this by having people run fanpages for her, sending unreleased music to fan pages, and sending pictures to fan discords where her fans are ALWAYS talking about her Also has mystery tiktok accounts where she posts snippets outside of her main account The following is a story that will help some understand more in-depth. Usually I introduce myself to everyone when working at a new restaurant. Helps people know who I am and that I'm about my work as well. But this time I didn't. This time I only focused on having a few key people that I joked around with, had fun with, and genuinely talked to. Later on in the night, I see a small group of female co-workers giggling and looking at me as I work. One of the managers who was talking with them called me over and asked me a question. I don't remember what the question was, but I told a joke and they all started giggling again. And then I went back to my work. One of my people said to me "Ladies man!" to which I just gave a smirk, and I could feel that people were all the more interested in who I was because of it. Real ones will understand what I'm saying by all of this.
It's dangerous if you choose to play the game with one foot in and one foot out. There's plenty of artists who have balanced it successfully and have awesome careers. Posting your music, tour dates, or snippets, and posting your workout routine are not the same 😂
I have been watching lot's of such videos on TH-cam but I must admit that I always find it your videos on your channel are unique and straightforward, informative and interesting
Facts. i'm a early 90's baby and i really discovered Prince after he passed, cause his music became available on Spotify and whatnot. He almost whiped out his legacy. Same thing goes for OG's that don't like younger artists sampling their music.
Great vid fam, I agree overall, especially if you are a nice looking person. From the producers point of view, What if you looked good but just wanted to put out music and lay low, money and fame didn't really matter. Some of us are over the "industry standards".
I feel like it worked for the singer HER mostly because their music was actually good and she had a vocal presence that you could recognize. When it comes to other mysterious artist you don’t really get that anymore.
Her music is okay. Its enjoyable BUT its not on the level of Prince or MJ. So she still unknown by many. Her voice is generic. I can't tell when its her on the radio or another female artist.
And why are you doing this for free??? This video was AMAZING! So straight forward and straight up truth. You are wonderful for putting this out. Wishing you the best
@@hershey5790 I think it’s subjective to a point, the common consensus is that the dude is a very talented singer, his ability as a producer is more debatable
It’s not as long as you keep your master and your energy… you need an seo as a mysterious artist it works trust and you can make money.. I mysteriously own a record company and have songs with Nas and juicy j but you would never know… that’s why you contact sources and have strong pitches
Honestly fam this was some real genuine advice and I can tell you know what you're talking about. Love how these are more psychological and philosophical tips.
speaking of Impact, this video was FULL of impactful, insightful and educational targeted information. Thank you for breaking down the marketting into small enough , understandable components, which makes it feel like a more realistic feat. Thank you buddy!
Interesting video, but I didn’t even know in this era of narcissism, "likes" chasing, stunts and antics that anybody would actually wanna be or stay anonymous…
They fall into the Marshmello camp. They are more of a character. It’s not that they never had a phase when there was “mystery” and wondered who they were but it’s not their actual brand. Their brand matters beyond the novelty of mystery and most people don’t care that much. Fans enjoy them without a constant question of Daft Punk’s identity. I have a video dropping soon that explains this but one of the main things that mess artists up is not understanding that mystery itself doesn’t have enough substance to sustain a fans attention. In the vast majority of cases, Mystery should not be the brand itself but a tool the brand uses.
I thought the first 10 seconds of the video shoulda answered his question! Daft Punk is NOT a new artist! Shit, they JUST retired. SMH ... THE FIRST TEN SECONDS OF THIS VIDEO, keywords "back in the day" and "today"
Hey Sean, loved this video! So just to be clear, if an artist is unknown, is that when they should show their face more, speak about themselves and their art for the time being, until they get to a position where they are known and can implement some mystique?
You nailed it. In most cases, you want to go ahead and show your face unless you have funds/resources to push your agenda through third parties. There are actually some tactics that are pretty accessible to the average artist that can help you have a bit of a mystique early on, but I'll touch on those in another video.
Do you think Miguel has mystique or do you think he is more in the known category? Despite having multiple hits, platinum albums and singles, and awards, it seems like there is still a lot of people that don't know who he is. He also changes his styles quite drastically between projects and didn't have the same advantage as his peers in connecting with audiences as he was promoted initially as a the of the mill rnb artist.
I think he’d like two have more mystique but doesn’t. He’s in a limbo brand wise. There’s nothing truly special about his packaging at the moment . Fortunately his music hit so strong at the beginning that he has a respect from that does not require as strong of a public brand positioning to last. And all it takes is another hit record and a move or two he’ll be able to establish a strong mystique if he wants to.
Yes, but to the point I made...it's more expensive to do it that way. You don't see unsigned artists accomplishing that today for an extended period of time.
Sean I've seen you talk about this for years and use the extreme examples but what about artists that arent necessarily "mysterious" but are just somewhat aloof, inaccessible, theres an allure to them? Of course Kendrick works as an example but Biggie, Nas, Jay Z, DMX even, they weren't mysterious but they generated more interest than they satisfied if that makes sense. You wanted to get more.
Great question. Those individuals are a branch of Mystique. Understanding the relationship of how you move between known, mystique and mystery is key. I'm touching deeper on that in the post coming next Monday.
Michael Jackson is the only artist for me who pulled this _"Mysterious Artist"_ successfully , if after TRILLER and he become so open to public and media , I think he will never reach the SUPERSTAR status that he achieved 🙂 that's why we don't have Superstar nowadays Artist need to be "Relatable" to be relevant
I'm a singer and not mysterious. I just don't like to show myself in my videos but now I'm starting to get comfortable but I still like doing the black screen and not showing myself. I can take some advice please and thank you
Buckethead is a good example, He has an entire backstory, and we only know his backstory because of other musicians he performed with who sang about him, He never spoke, so he relied on singers telling stories about him, Buckethead, the robotic guitar god, seeking revenge on colonel sanders for killing his chicken brethren, he brings a Santa bag full of toys for his audience (I'm butchering this, but this is about how wacky his backstory is, But he was also a virtuoso, his unique sound developed by researching scales that most closely resembled a malfunctioning computer noise, and learning to tap with all four strumming fingers,) You need your style/character, develop your unique sound, become a virtuoso, Then, appear and perform for bands, and be memorable. Have social media, maybe put your name on your costume, Honestly if you're a virtuoso, people would rather see you in a goofy costume anyways. Don't believe me? Look at the top female pop artists, they are 25% silicone and wearing garbage....lol
Not at all. She has Mystique. She's not mysterious. I'm going to do a 2-3 minute long video showing why artists confuse the two and it throws them off path.
I just want to say, I'd like a little more background in your content, maybe your personal studio or a Green screen of a fancy "study" haha, idk, Blank background youtubers I don't find myself coming back to a lot, I'm a slave to modern technologies effect of short attention span, gotta make it pretty for me
![3 ways to be a MYSTERIOUS artist [mystery series part 1]](/img/n.gif)
If you like this video, here's a breakdown of how to Build A Powerful Mystique and HOW/when to use mystery to make your brand stronger: th-cam.com/video/tQHJrfPlVx8/w-d-xo.html
Watching!
lp
Some heavy game in this one ! 🧠
blackyy
My guy!
BLACKYYYYYY
Social media era has killed music. People don’t want to know about you. They only care for themselves. People want you to know about you and tell them in the music. You can’t talk your way to talent. You should work on your craft. Fans find you. You don’t need to find fans.
It’s all about the sound. The up and coming artist should craft a sound. Stop trying to chase the crowd. Make shit you like.
The first half of the comment is really bad advice. There are literally thousands of new artists promoting themselves and their music each day, so it’s difficult for fans to find you solely based on you releasing music.
Given that we’re in the social media era, social media is the main way that fans/A&Rs/labels etc. discover new artists. Having your own sound is critical for longevity, but that’s still only a fraction of developing a fan base. It’s like the “If a tree falls in the forest and no one hears it, does it make a sound?” scenario. Just because you create and release unique music, doesn’t automatically mean people will find it.
@@SW4444G like ice spice
"Fans find you, You don't need to find fans", that is terrible advice in this social media age. You have to put yourself in front of people for them to discover you, you don't only have to put out music but also engaging and interesting social media content that will make people actually care to check out your music . Focusing on your sound alone won't cut it unless you plan to be a starving artist. Someone with half your talent who leverages social media will surpass you with that mentality.
@@realdiole when you try hard, that’s when you die hard
Ppl are saying ur wrong but ur not…ur right. Fans will find u…this is all energy and if ur making a sound and a look thats new and gravitates ppl toward it then u’ll b successful. Trying to follow the tactics that everyone is following in the industry is stupid when nothing in the industry is good…everybodys brand is shallow, corny, monotonous and bland.
U gotta focus on a look and a sound…thats the most important thing.
It’s hard becoming successful without giving up your privacy, and privacy is priceless being able to go to the grocery store without being followed by strangers is something we take for granted when we haven’t made a name for ourselves. Sometimes you get everything you wanted but later realized the things you truly valued that you had to lose or sacrifice along the way wasn’t really worth it. Whatever you do, think carefully and choose wisely, as it’s one of those decisions that will shape your future and affect the rest of your life in ways you can’t imagine nor ever change back. Nonetheless, there are no opportunities without taking risks.
More advice please:)
Mystic only works when u have amazing music and following.
it's so frustrating how difficult it is to walk the line of "wanting to be unknown" but "wanting your music out". i didn't want my face attached to my music but surrendered to the damn gram, and noticed people engaging more. still trying to figure this out.
There’s a line but it’s not too difficult once you understand the most important elements at play. I’m in process of making a video to help explain it
I totally feel u. Same for #DriftLxrd
A lot of real artists who are aware of how toxic public scrutiny/focus can be, dont want their message to be shadowed by "public persona"
Weeknd and Teflon Sega seemed to master it in their early stages.
But this is definitely an interesting take
Even if your stuff is good, which is probably not in most cases, the government can cancel you whenever they want to. The government can make people disappear, in so many different ways..
@@blu3fire243 How in hell did you get to the government making people disappear from a video about musiv branding? lmao
@@501Labsmusic Obviously there are wicked forces within the music industry, some of them even have ties to the government.
I may be the only one that feels this way, but I feel like The Weeknd does a great job with balancing mystery & intrigue . He has the talent, and the look. The fact that he worked with many other successful artists, but didn’t do interviews, made people want to know more about him.
i notice all aquarius artist does that… its a little weird how private they are
@@benjay6763 huh? Wait let me join you.. omggg I’m literally a cancer so I don’t really want my milk before my cereal, but my cousin is a libra so he does like his milk before the cereal in the bowl
He’s not mysterious anymore
Drake and Jay-Z are mysterious too
love this. made me think about it differently. tho i think some artists don’t want to be recognized in public is all. introverts for example.
I’m a pretty big artist in my city/school and this is it. We sometimes just don’t feel like interacting yk
You don't have to interact with the public for sure. Not being mysterious doesn't mean you have to be a super extroverted person campaigning, shaking hands and kissing babies like a politician.
Bryson Tiller lowkey perfected this mystery persona early on in his career. After "Trapsoul" took off, he did interviews without showing his face but people already knew how he looked so it worked. He kept it going for a while due to his introverted personality, but now he's embraced being a bit more out there.
Has he? Haven't heard anything about him since Trapsoul. Basically just irrelevant now
@@sozeytozey well he’s since put out two more albums, and some other music that didn’t make waves the way Trapsoul did. Most people are casual fans, so once the masses failed to hype them up, they went a little under the radar, especially the second one. Ironically fans are always in his comments asking for more, and casual fans reminisce on Trapsoul.
@@MONET8iAM I agree with you, but that's sorta why I disagree with the original comment. Had he really mastered the mystique, the hype wouldn't have died down as quickly and even once it had a bit, the newer albums should have been a bump. Think Frank Ocean with Channel Orange and Blond, or Chance with Acid Rap then Coloring Book. Not that Chance was going for mystery, but still, his market never went away. Could Bryson have another break into the mainstream, certainly, like you said people reminisce over Trapsoul. I just don't think it's the greatest example of a successful attempt, or perfection of the persona.
Edit: Also idk if social media comments are the greatest barometer for demand. I'd assume most artists, new and old, have comments asking about new music
@@sozeytozey they do, but it has to do with how often they release music. People release music at an excessive rate these days, so the ones that don’t constantly have beggars in their comments. Even when Tiller’s baby was born they were doing that when he’s made it pretty clear that he focuses heavily on his personal life. Same with Rihanna, no she has taken very long to release music, to even do a feature, but she has multiple businesses she’s running after having a lengthy music career.
@@sozeytozey Also what separates Frank Ocean and Chance from him are uniqueness. Trapsoul was able to capture a sound that already was existed and was upcoming, but he happened to release it to the mainstream before the others. That album was a catalyst and set a standard for modern rnb, giving Bryson some heavy competition very quickly. He didn't do anything new in his last two projects and really should've named then Trapsoul 2 & 3. Chance and Frank rely on lacing their sound with elements from the past, which helps them to standout from the rest in addition to being mystique/mysterious.
Dr Dre said it really well, in the 21st century it's like artists have lost that 'mystique' due to social media, and always been able to see into their worlds
Best video ever. I definitely got the two mixed up. I have felt for so long that these artist are too open nowadays. Their music isn’t that special and they themselves aren’t either (imo) because we see them every single day, their daily lives, photoshoots, etc. But with artists like Frank, Bey, Sade, Rihanna, their music feels differently because of their mystique-ness and I have vowed that as I grow my fan base, this is what I will remain. So thanks for this video! I don’t want my supply to be more than my demand.
The novelty wore off for HER, but also, a lot of people already knew who she was because she has been known for years before the rebrand. They just weren’t expecting for her to keep it going and wanted her to reveal herself already.
Which is why Mystique is more sustainable than mystery
You might be the only person I’ve seen discuss this topic to any meaningful degree. Much needed work for artists to bring back that flare 💯
I want my music to be out there but have no desire to be famous or public. I think Coldplay's drummer has the best career, no idea who he is but his music is everywhere.
another thing to consider too, and i'm sure there's mad points on this, is the desire to actually have a music career over "wanting to make great music or art" - which overlap in some ways but have completely different financial and circumstantial outcomes. i often find that british and UK artists in all genres tend to lean towards a side of not sharing as much in the way american/western artists function (i'm thinking artists off the XL recordings roster, and similar but i know there's more) - There's a certain headspace and luxury that euro artists have in the sense that they can be much far more removed from the information/social landscape and less concerned about their relevancy than american artists do. it's a much broader conversation, mostly about money, culture, social landscapes, etc, how much is enough for some artists to live comfortably, etc. this video is great nonetheless
Pinkpantheress (and other mystique/mystery artists) does this by having people run fanpages for her, sending unreleased music to fan pages, and sending pictures to fan discords where her fans are ALWAYS talking about her
Also has mystery tiktok accounts where she posts snippets outside of her main account
The following is a story that will help some understand more in-depth.
Usually I introduce myself to everyone when working at a new restaurant. Helps people know who I am and that I'm about my work as well.
But this time I didn't.
This time I only focused on having a few key people that I joked around with, had fun with, and genuinely talked to.
Later on in the night, I see a small group of female co-workers giggling and looking at me as I work.
One of the managers who was talking with them called me over and asked me a question.
I don't remember what the question was, but I told a joke and they all started giggling again.
And then I went back to my work.
One of my people said to me "Ladies man!" to which I just gave a smirk, and I could feel that people were all the more interested in who I was because of it.
Real ones will understand what I'm saying by all of this.
That was a bunch of unrelated nonsense
fun to read. no point
It's dangerous if you choose to play the game with one foot in and one foot out. There's plenty of artists who have balanced it successfully and have awesome careers. Posting your music, tour dates, or snippets, and posting your workout routine are not the same 😂
I have been watching lot's of such videos on TH-cam but I must admit that I always find it your videos on your channel are unique and straightforward, informative and interesting
Just be true to yourself
Facts. i'm a early 90's baby and i really discovered Prince after he passed, cause his music became available on Spotify and whatnot. He almost whiped out his legacy. Same thing goes for OG's that don't like younger artists sampling their music.
Great vid fam, I agree overall, especially if you are a nice looking person. From the producers point of view, What if you looked good but just wanted to put out music and lay low, money and fame didn't really matter. Some of us are over the "industry standards".
I feel like it worked for the singer HER mostly because their music was actually good and she had a vocal presence that you could recognize. When it comes to other mysterious artist you don’t really get that anymore.
Music quality is a MAJOR factor. HER's music was amazing and definitely made people care (including me)
Her music is okay. Its enjoyable BUT its not on the level of Prince or MJ. So she still unknown by many. Her voice is generic. I can't tell when its her on the radio or another female artist.
It worked because her dad is in high places
Thank you so much for speaking on this!!! There’s such a fine line ty for putting this into words!
And why are you doing this for free??? This video was AMAZING! So straight forward and straight up truth. You are wonderful for putting this out. Wishing you the best
I feel like The Weeknd has perfected the mysterious persona
He straddles between mystery and mystique. And Yes he has
@Urban Theatre Talent is subjective pal…
@@hershey5790 I think it’s subjective to a point, the common consensus is that the dude is a very talented singer, his ability as a producer is more debatable
Yea ppl were jarred by his speaking voice lol
This is some very important game. Thanks for the visualisation and explanation!
It’s not as long as you keep your master and your energy… you need an seo as a mysterious artist it works trust and you can make money..
I mysteriously own a record company and have songs with Nas and juicy j but you would never know… that’s why you contact sources and have strong pitches
You got songs with nas and juicy j.
Oh really
Deep and very interesting. Sade is mysterious. Beyonce has mystique. Most people are over saturated (to me.)
Beyonce is not mysterious to me. She tries. But for me she seems to be hiding. It looks contrived
Same @@annco9801
Honestly fam this was some real genuine advice and I can tell you know what you're talking about. Love how these are more psychological and philosophical tips.
speaking of Impact, this video was FULL of impactful, insightful and educational targeted information. Thank you for breaking down the marketting into small enough , understandable components, which makes it feel like a more realistic feat. Thank you buddy!
Jay Electronica embodied this completely. It’s Magic.
Man, I'm glad that I lived in the same time that Prince was making music. Being a hardcore Prince fan all those YEARS was REWARDING. He was self made.
Would have loved to see his journey in real time
Interesting video, but I didn’t even know in this era of narcissism, "likes" chasing, stunts and antics that anybody would actually wanna be or stay anonymous…
Excellent video as always, unbelievable amount of knowledge brother
You’ve dropped serious game
Glad to help
The artist is the man. The public is the woman. The woman loves a mystery. What matters is how good the man gives it to her.
Women need attention too so you have to find a balance
@@mellamallo6880 That has nothing to do with mystery.
I don’t agree, I personally hate a mysterious man
Man, literally EVERY one of my favorite youtubers are saying "RIGHT" after every phrase!
Bryson Tiller took the mysterious route, sky rocketed and then i think he stayed mysterious too long and ppl stop caring
Yep he’s kinda not that relevant no more he isn’t at that 2015-2016 known
Great information and perspective!
i thought about Frank Ocean throughout this video
Enjoyed this topic!
Thanks Brandman 🙏🏼
Such a great teacher, but you already knew that.
The artist that drop albums unannounced does that 🗒
You know in the beginning of your discussion I didn't get what you was saying but once you start giving examples 💡I got it now I know what you meant
Glad it was helpful 🙏🏽
i feel like this was directed to me lmao, thanks for this video! very informative
Thank you. Not sure how many times I’ll have to watch this but I promise to soak all the information I can. I got a dream to see through. 🔥
I'm so glad you did this video. Thank you so much. Can you expand on this topic?
Fascinating concepts well presented! 👍
It's not mysterious branding, it's distancing yourself enough to not fully be a part of the industry bullshit that happens everyday.
Mystique
What about daft punk?
They fall into the Marshmello camp. They are more of a character. It’s not that they never had a phase when there was “mystery” and wondered who they were but it’s not their actual brand. Their brand matters beyond the novelty of mystery and most people don’t care that much. Fans enjoy them without a constant question of Daft Punk’s identity.
I have a video dropping soon that explains this but one of the main things that mess artists up is not understanding that mystery itself doesn’t have enough substance to sustain a fans attention. In the vast majority of cases, Mystery should not be the brand itself but a tool the brand uses.
@@BrandmanNetwork thank you for the reply
Also they’re sooooo established for years already.
@@brianmichaelhinds yes but they started from someone
I thought the first 10 seconds of the video shoulda answered his question! Daft Punk is NOT a new artist! Shit, they JUST retired. SMH ... THE FIRST TEN SECONDS OF THIS VIDEO, keywords "back in the day" and "today"
Very Interesting Topic. Can't decide if I should keep my name or go with my a new one
This that real deal Holyfield advice my g keep it up 💯
Shiloh Dynasty Was an Interesting Case
Indeed. This is the only comment i can actually agree with.
Hey Sean, loved this video! So just to be clear, if an artist is unknown, is that when they should show their face more, speak about themselves and their art for the time being, until they get to a position where they are known and can implement some mystique?
You nailed it. In most cases, you want to go ahead and show your face unless you have funds/resources to push your agenda through third parties.
There are actually some tactics that are pretty accessible to the average artist that can help you have a bit of a mystique early on, but I'll touch on those in another video.
@@BrandmanNetwork Sounds great! Thank you man, been watching a lot of your content over the years and they have enlightened me tremendously. 🙏🏾👊🏾
Great one, loving your channel
Do you think Miguel has mystique or do you think he is more in the known category? Despite having multiple hits, platinum albums and singles, and awards, it seems like there is still a lot of people that don't know who he is. He also changes his styles quite drastically between projects and didn't have the same advantage as his peers in connecting with audiences as he was promoted initially as a the of the mill rnb artist.
I think he’d like two have more mystique but doesn’t. He’s in a limbo brand wise. There’s nothing truly special about his packaging at the moment .
Fortunately his music hit so strong at the beginning that he has a respect from that does not require as strong of a public brand positioning to last.
And all it takes is another hit record and a move or two he’ll be able to establish a strong mystique if he wants to.
Aftertheparty is the best example of mystery artist that has his music streamed millions of times
Yes, but to the point I made...it's more expensive to do it that way. You don't see unsigned artists accomplishing that today for an extended period of time.
One thing to note is that people might label you as stuck up. Especially in Beyoncé’s case so many people think she just has no personality lol
Zhu is probably the only artist in the modern day pulling off the mystery
Great breakdown👏🏾👏🏾
MF DOOM: "Yeah I hear you but im just here to say these funny sounding rhymes bro."
I actually meant to mention Doom in this but I rather do an entirely different video on him
@@BrandmanNetwork : PLEASE DO BRO
Loved it when The Weeknd was in the 'known' category in 2016
Sean I've seen you talk about this for years and use the extreme examples but what about artists that arent necessarily "mysterious" but are just somewhat aloof, inaccessible, theres an allure to them?
Of course Kendrick works as an example but Biggie, Nas, Jay Z, DMX even, they weren't mysterious but they generated more interest than they satisfied if that makes sense. You wanted to get more.
Great question. Those individuals are a branch of Mystique. Understanding the relationship of how you move between known, mystique and mystery is key. I'm touching deeper on that in the post coming next Monday.
@@BrandmanNetwork cool cool. always appreciate yall man good lookin out🤘
Dropping knowledge bro
This whole video was inspired by Carti. Good info man keep going
there were artist who’ve been doing it way before carti bro
@@shida5320 that’s true but I meant
Contemporarily. Either way, it’s a good video
This is some good advice 🎉🎉
Major nutrition here my good sir!
Michael Jackson is the only artist for me who pulled this _"Mysterious Artist"_ successfully , if after TRILLER and he become so open to public and media , I think he will never reach the SUPERSTAR status that he achieved 🙂 that's why we don't have Superstar nowadays Artist need to be "Relatable" to be relevant
You should learn about Prince
I'm a singer and not mysterious. I just don't like to show myself in my videos but now I'm starting to get comfortable but I still like doing the black screen and not showing myself. I can take some advice please and thank you
What type of career do you want to pursue? What are your overall aspirations?
@@BrandmanNetwork I want to be a singer like and entertain the World
YOU MUST HAVE KNOWN I WAS RESEARCHING THIS LOL.
Love this!
Buckethead is a good example,
He has an entire backstory, and we only know his backstory because of other musicians he performed with who sang about him,
He never spoke, so he relied on singers telling stories about him,
Buckethead, the robotic guitar god, seeking revenge on colonel sanders for killing his chicken brethren, he brings a Santa bag full of toys for his audience
(I'm butchering this, but this is about how wacky his backstory is,
But he was also a virtuoso, his unique sound developed by researching scales that most closely resembled a malfunctioning computer noise, and learning to tap with all four strumming fingers,)
You need your style/character, develop your unique sound, become a virtuoso,
Then, appear and perform for bands, and be memorable. Have social media, maybe put your name on your costume,
Honestly if you're a virtuoso, people would rather see you in a goofy costume anyways.
Don't believe me? Look at the top female pop artists, they are 25% silicone and wearing garbage....lol
@no labels necessaery. can you make a video about where an artist should live if they are looking for A&R execs and scouting
thank you!
Great topic!
interesting video topic, nice job
Its better to be unavailable and high release than mysterious
Sade is the exemption.
Not at all. She has Mystique. She's not mysterious. I'm going to do a 2-3 minute long video showing why artists confuse the two and it throws them off path.
wow youre
so talented
What about artists like Deadmau5 and Daft Punk? (yes I know they disbanded) Why does the mystery novelty still work for them?
Watch the video in the pinned comment
Thank u for this
i been studying partynextdoor/frank ocean for this type of style
Love your content bro can you do a video on mystique marketing ??? Wanna hear you talk about that more
great content, tks
I had to think about NAV
I just want to say, I'd like a little more background in your content, maybe your personal studio or a Green screen of a fancy "study" haha, idk,
Blank background youtubers I don't find myself coming back to a lot,
I'm a slave to modern technologies effect of short attention span, gotta make it pretty for me
The Weeknd is a great example.
This was literally takeoff in a nutshell
So should building a mystique brand only be a strategy for established artists? Or can unknown/ upcoming artists use this strategy as well?
Anybody can do it now with social media.
FKA #twigs is pretty mysterious
dean blunt and affiliates last "mysterious" artists out there
Tupac + Prince both -Mysterious- Mystique
Google “mysterious”…then google “mystique”. Then you’ll understand that you’d categorize them as artists who have mystique
@@BrandmanNetwork my bad
Buckethead.
Mehhh, you taught me about alot
mysterious is also a copout for people who dont wanna do/are afraid of self promotion.
Im thinkin Sade…
😎JANET JACKSON IS & WAS THE QUEEN OF MYSTERY!
I guess that's me
You should just tell everyone to go to college and be a good student.