Nick why don’t you horizontally scale? You only do one campaign per account. I’ve found dup’ing to high budgets is a great way to scale fast without messing with the optimization per campaign. Thoughts?
If you’re currently running one campaign targeting Australia and you want to expand to NZ do you just add it into your current campaign or will that ruin performance?
You said that if a campagn wasnt hitting the target cpa, you would decrease the budget by 20%, shouldnt you just go in and turn off the under performing adsets?
Depends on the scenario. If it’s a new ad set we launched with a fresh set of creatives that is under performing, then yes we’ll turn it off. If it’s an ad set that is under performing, that has historically been a winner, we’re only going to turn it off when we have a new adset take majority spend with better results
You ever test introducing new creatives into existing ad sets?. Facebook account is always suggesting to combine assets to “avoid audience fragmentation” honestly I don’t know anyone who introduces new creatives into existing ad sets, but in theory it does make sense to.
Thanks for the valuable content! If our product has a decision-making process longer than 14 days, what strategy would you recommend for scaling? Should we focus on the last 7-14 days’ performance instead of relying solely on last-day results? Appreciate your insights!
Nick i wanted to ask that when charging performance fees, how do you guys actually calculate the increase in profit precisely 😂 Don't most clients lie spin things around when it comes to their business expenses & profits? Also if somebody charges performance fees, do you think it is better to charge a percentage of ad spend?
hey nick Can we lie on our agency website about our portfolio like putting some fake portfolios to get initial client its hard to build credibility as a new starter as your student what you recommend going and say we have not run a single ad and we can manage your 5k adspend ? i think most startups lie but i can be wrong what you think
@@NickTheriot Yeah just trying to find out what’s the minimum budget for testing a product. But logically you should start at a budget to get atleast 4 sales with a good cpa to be able to get more sales with another 20/25% increase
Problem with that, is until you're actually getting sales, your target cpa is a hypothetical number. Just because you set that as a target doesn't mean you'll get it. This video is a great example of us having a target of $30 but hitting $100 for the first 30 days then finally cracking $30 cpa. th-cam.com/video/ZVcf93vxIUM/w-d-xo.html
Don't you think it is funny that many people while learning just technical things don't even know core basics of marketing, with terms like Product Lifecycle, 7 Ps of marketing etc? 😆
Nick why don’t you horizontally scale? You only do one campaign per account. I’ve found dup’ing to high budgets is a great way to scale fast without messing with the optimization per campaign. Thoughts?
I have videos on that, used to do that all the time in 2021ish era. Sucks from a longevity perspective and stability. Also a lot more work to manage
Hey Nick, thanks for everything thing man!
We have a question, is it still the format 1080x1350 you use for video ads on meta? Or is it 9:16?😊
I like 9:16 while keeping things within a 1:1 safe zone
@@NickTheriot where is that video for testing Fb ads in 2025? what's the name of it?
Nick can i launch new ads in my active adset which is performing great or should i always launch a new adset ?
Theriot cooking up some videos, yessir!!
You already know!
what program do you use for the analytics dashboard?
Triple whale
Great video sir 💯
Thanks
I saw for October the CPA was $33 but your target was $30. Did you scale up then scale down that month as it was going over the target CPA?
I’m not scaling or scaling down, just holding
If we have multiple products for a brand. Do you still suggest going for 1 campaign or can we build different campaign for different products?
More campaigns for more products dilutes focus, energy, and effort, making scaling harder and longer
If you’re currently running one campaign targeting Australia and you want to expand to NZ do you just add it into your current campaign or will that ruin performance?
I would just create a new campaign
@ thanks bro
You said that if a campagn wasnt hitting the target cpa, you would decrease the budget by 20%, shouldnt you just go in and turn off the under performing adsets?
Depends on the scenario. If it’s a new ad set we launched with a fresh set of creatives that is under performing, then yes we’ll turn it off. If it’s an ad set that is under performing, that has historically been a winner, we’re only going to turn it off when we have a new adset take majority spend with better results
What is the name of the site I’m you are using to with the roars and ncpa
Triple whale!
Hey Nick, I am pretty new to Facebook ads what do you think is a good daily budget for a starter with a low budget. Please let me know.
You ever test introducing new creatives into existing ad sets?. Facebook account is always suggesting to combine assets to “avoid audience fragmentation” honestly I don’t know anyone who introduces new creatives into existing ad sets, but in theory it does make sense to.
Nick i follow 1 cbo like you suggested, can i do another cbo with adv+ shopping campaign ? whats your experience on that ?
Nick Why is there so much confusion between the roles of Meta ads expert, performance marketer, media buyer, copywriter, and creative strategist? 😅
Everyone has their own perspective on what their position is
Thanks for the valuable content! If our product has a decision-making process longer than 14 days, what strategy would you recommend for scaling? Should we focus on the last 7-14 days’ performance instead of relying solely on last-day results? Appreciate your insights!
Do you have a video working on a brand new ad account ?
Yes it’s called $0 to $30k
Nick i wanted to ask that when charging performance fees, how do you guys actually calculate the increase in profit precisely 😂
Don't most clients lie spin things around when it comes to their business expenses & profits?
Also if somebody charges performance fees, do you think it is better to charge a percentage of ad spend?
hey nick Can we lie on our agency website about our portfolio like putting some fake portfolios to get initial client
its hard to build credibility as a new starter as your student what you recommend going and say we have not run a single ad and we can manage your 5k adspend ? i think most startups lie but i can be wrong what you think
How do you decide the hard deck for a product?
How much I can spend for 30 days without being emotionally tied to the results
@@NickTheriot Is there not a rule that you are using that starting daily budget should be 3 times the targeted CPA for a product?
I’ve never followed that.
@@NickTheriot Yeah just trying to find out what’s the minimum budget for testing a product. But logically you should start at a budget to get atleast 4 sales with a good cpa to be able to get more sales with another 20/25% increase
Problem with that, is until you're actually getting sales, your target cpa is a hypothetical number. Just because you set that as a target doesn't mean you'll get it. This video is a great example of us having a target of $30 but hitting $100 for the first 30 days then finally cracking $30 cpa. th-cam.com/video/ZVcf93vxIUM/w-d-xo.html
Are Meta Blueprint certifications worth it for beginners to build some credibility?
Since they're free yes
@NickTheriot starting one costs $100 and advance one are more expensive 😅
Don't you think it is funny that many people while learning just technical things don't even know core basics of marketing, with terms like Product Lifecycle, 7 Ps of marketing etc? 😆
100% that is why I dedicate majority of my content to this
Nick do you or did you mentor Issac and Paul Han, Im looking in to getting into your inner circle soon.
Yes they’re in my inner circle
Golden!
Thank you!