How Zoo York Became One Of The Biggest Skate Companies!
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- เผยแพร่เมื่อ 13 ก.ย. 2024
- Watch the full episode: • Eli Morgan Gesner | Th...
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#Skateboarding #Podcast #Interview Clb Exp SandC
nobody ever talks about skate maps enough, I LOVED that show when I was 11/12 years old.
I was recently looking for that show, couldn’t find it.
Heck yea dude ..it used to come on at like 7 am before school I would watch that and captain and Casey show and they would come on at night again ...good times
For real. The best show.
Dude! was that the one where the ZY team was in brazil or something, had a much younger Zererd absolutely destroying every spot?
@@snowjerkface they traveled everywhere I don't remember the Brazil part but I'm sure they were there ...and yes that's when zared and Forrest Kirby And Brian brown and ofcourse Harold hunter were all on the team ...it was them just touring in vans they went to Europe and other places too
I liked this episode. It would be cool doing more podcast specifically talking about the “business of the skateboard industry”. It’s so interesting about how brands are started and how they knew who to market to. How those businesses tie in with the entertainment industry as well. All of that stuff is so fascinating
I completely agree man, I'd love to see more content like this
What interests me the most is how hesitant people were when nike and addidas wanted to get in and got so much hate by the "core" companies but it turned out nike and addidas were treating they're riders so much better with pay and benefits they got
Back in the 90’s Zoo York was hella tight. They always had a raw NY vibe. One of the only East Coast deck companies I can remember back then. The logo is iconic and the teams they’ve had over the years are legendary.
I bought my Zoo decks at EB in Nashua, NH. Concave was different, new, flippy, and sick. I’d skate Boston w my Gangemi deck and see him downtown and ZT Maximus.
5 Boro was tight too Steve Rodriguez
I still have one OG Zoo Tag graphic deck in shrink wrap. Loved Zoo in the 90's, I always rode Ricky Oyola boards, always had a great shape. 💯👍👍
this "highlight" is an hour long 😂
I had so much zoo york stuff and boards back in the day. My favorite was my yellow bottom deck with the black tag. I miss the 90's.
i was loyal to zoo york after i did my rounds trying all the other companies, my back up was anything kayo co. stuff like expedition
This section was some of the most interesting nine club footage, loved it
"To me Zoo has always been a bit of a mess" - Bobby Puleo.
I skated my first contest when i was 9 and my prize was a zoo york dvd called 'welcome to zoo york city' plus some stickers i was so stoked i used to watch it everyday
Maybe is because I’m almost 34 but the 50 minutes felt like 5 and It was more entertaining to me, than some random skater talking about whatever.
I felt like I was listening to my friend talk about their life. So comfortable.
We need more Business skaters on the podcast. That's why the darkstar - Walmart episode was sick
@@vgrepairs yes! skaters need to learn there is a lot of money and skills to be earned and learned that can always come back to skateboarding. also skating has always gone hand in hand with art and graphic design and other things, i got into skating because of my brother and also the CCS magazines with all the cool designs
I remember going to a zoo York demo at rio vista park in Phoenix, that was way back in the day.
damn I had no idea Stephen Colbert did so much for ZY
I always saw their stuff at Ross.
Yeah I always saw it at bells
That was later tho
"Peep This" always got me fired up to go out and Rip!
Any other graff heads here loving this ?
yes, I'm a gangsta skater- technical style, graffiti, and hip hop💕🤖
I understand is hard to let a company die,specially when you have people on the payroll and you want to allow them to live from what they love to do. But sometimes,in order to save the brand's name /lagacy you have to let it die. Only that way you can maybe at some point bring it back where it still feels legit. Zoo York's image was so beaten that even a great raw street skater like Brandon Wastegae was not able to make it look legit.
Sometimes you just want to cash out because once the brand evolves it turns into a real day job and loses it's free spirit. I think I would cash out myself it's more important to be able to live a comfortable life when you are older and not have to worry about money constantly, it helps you move onto a new stage in life. I get your point though it's hard to let your baby leave home when they get older.
@@bakeraus The only way I would be able to let somebody else have the ownership of a brand that I created is if I knew for sure they have the same passion and love for it like I do. I would never be able to get out and give it into some unknown hands. It would feel like letting go of my child to some people that I dont know. I would lose sleep if I saw the logo I created on something I completly dont bealive into. I recently lost a job since I didnt agree with the direction it was going. The world is ugly becasue people let go. It gets watered down since some people want to cash out. I would rather let a company die then to make product that I dont bealive into. And I would let people know from the start that thats the path Im going to take. Even if it means eating raw bread for a while. Thats where we started and thats what we are. If we get big, we will get big on our own terms and if people dont like us at the top, we will lose zero sleep over falling back down. Thats the only way to keep a brand legit for longer period of time. Stay true and dont get cute. Zoo York is a prime example of that going wrong.
@@armin38822 Super hard decision to make but the skateboard industry changes so much to what is hot at the time and your brand just dies in time. We are now seeing older crew like myself getting back into skateboarding which is reviving some of the shoe silouetters, boards and some brands. It would have been a good amount of money on the table and at the time ECKO was a big brand, not a easy decision but when someone puts up millions of dollars in your face..... Nothing stopping you making something new with all your old connections and networks.
@@bakeraus Imagine Baker taking the Zoo York path. Anything Andrew starts again Im not gonna totaly trust it. But if Baker has to get really really small since is not popular, I would still get their boards. And when or if they get back on top they will stay legit. Shit goes in cycles. Vans was whack in the late to early 00. Now Vans is the shit.. But yes. Many take the path you are talkin about. Big company sees a small company thats really hot so they buy it and ruin it in the process by trying to force feed it to people outside of the bubble instead of letting it grow organicly as it did on its own. It got hot becasue is true. But hey, there has to be a reason for it since it happens over and over again.
@@armin38822 Even Vans got bought out and that was really core brand. The same crew who owns Dickies and Supreme. I think it's more how they treat pro's/employees which really depends on how good a company is. All companies hit a space where they make the jump or not from small to large which costs a heap of capital and a damm good network.
Zoo used to be the only boards I rode. And, as has already been mentioned, Slate Maps was one of the greatest shows on TV. That was basically my only access to skate videos growing up.
I used to rock the black Zoo York tee with the school bus yellow mean streak tag, shit was fly.
The interview was 4 hours long and this is all I wanted to hear.
The dweeb didn't take 1 breath....cocaine is a helluva drug......
It's an hour. Nice.
Guys. Seriously? Who gave Ironman cocaine.
I may have written "Zoo York" almost as many times as Eli. Shout out to Christian Jaquet!
My first skateboard was a zoo York handy down beat to shit. I’ll never forget that board lol
May I have it back please?
Handy down? Damn that's pretty nice I didn't get a handy til my first gf in high school
I used to get zoo York tees at tj maxx. Quicksilver too.
Just saw ALTAMONT at fucking Marshall's this summer lol.
@@moegerms is not under sole tech anymore
@@armin38822 their not a thing anymore period
@@moegerms Ross has Primitive and HUF now...
This was such an interesting episode, educational too.
Might be episode of the year. So Ranson. So insightful. Great work from the guys.
30:14 "yeah ohhhh, from the Illuminati?" haha I fucking love you Chris
i just listened to this whole thing and realized it was a highlight lolol
would be cool to show us a few pictures that he refers to as hes talking
I have some classic ZooYork garbs,LOVED it in the day. so sad to see it fade :(
from BuckleB??
Would be great if you all shouted out who you are interviewing. Having trouble finding his name anywhere.
Would also be cool if you all shared reference photos of what he’s talking about. Over all great interview!
When the facial picture and the pabst can line up is the best.
Harold Hunter.
First board ever was vinny ponte zoo board with the garbage truck on it I wish I could get another one to hang
What interests me the most is how hesitant people were when nike and addidas wanted to get in and got so much hate by the "core" companies but it turned out nike and addidas were treating they're riders so much better with pay and benefits they got
at first, I thought you had Robert Downey Jr on the show. click bait. LOL
We call perma-Spots “landmarks” in Cali
How it became one of the biggest but left as one of the biggest sell outs.
Thank you
I didn’t know until he said sold it to ecko
True. They turned into the "...lost" of the East coast.
Ouroboros. The snake eating itself.
Good for them tbh, setting yourself up financially for life is sooo hard in skateboarding I can’t blame anyone for taking an offer if it does that
LOL “yeah I stole this dead dudes hand style”
This episode was INSANE, wow so interesting
Probs just checking out the hubba ads in the mag
Not being a picky fuck but Angry Birds is from Finland same with Nokia, Fiskars, Saunas, Moomins etc LOVE ZOO YORK! Mixtapes are sick
What happens to BIRDHOUSE, ADIO, NEW DEAL, and on...??
This video was fucking awesome. Going for the full video. Eli’s nuts. Beloved by some (not beloved to others), but a novel, creative, heads-in-the-clouds, feet-on-the-ground type dude.
I’ll save everyone an hour. “Zoo was cool, then it wasn’t because money”
Shut was a dope company.
A 1 hour clip? Siccccck
Wish my mom did computer graphics in the 90’s🤦🏽♂️
Ouroboros, if I've ever seen it. Such an iconic logo that ruined a Skateboard company. And it's still a fire logo.
Zoo York institute deck 🤘🏻🤘🏻
yea "one of" and then fookin died out real fast! R.I.P Zoo York. also soon to be R.I.P Element... this is gonna be a sad year for sure...
Elements been whack they always had dope ass skateboarders still to this day but for real the company was terrible and a lot of skaters went there when their careers died
There’s plenty of smaller companies doing cool shit.
I liked zoo york boards, they were solid..
Chapman wood has always been solid
What documentary is he talking about? All the streets are silent?
Yes
What exactly does he mean when he says gutter text? Gutters are the gaps between the text columns in articles and towards the Center of a book/mag, right? When I Google "gutter text" i only find zoo york products, barely any graphic design/typograhy applications. I have the theory that when you turn the mag sideways and then have something close to the crack where the magazine is Bound together mayb?
yeah who even cares though.
Does anyone know what ZooYork documentary Crob was referring to in the first few minutes ?
its All the Streets are Silent, just came out
@@lxndress and really cool. Some incredible footage on there
Honestly was never a fan of Zoo York lmao. Team was sick but it just didn't register with me as a dope brand. 🥴
Definitely Im an east coast kid and for me alien workshop was sick dc I path habitat they were all dope to me, aside from all the other obvious dope brands lol zoo was whack
My fav interview…
I thought that Zoo York was a NY street wear brand, like a Phat Farm/Baby Phat, Fubu, Kwame Brown; this feels like: Stüssy, No Fear (which once created a Energy Drink ?!?! (Rockstar, Monster, Red Bull, not Four Loko or Budweiser Extra (B to the E) ); Santa Cruz, Tony Hawk (who had a "(Tony Hawk) Pro Skater" video game franchise; late 1990's for the Sony Playstation 1 (PS1) ); Marc Ecko (and his famous rhino logo); Keith Haring, Basquiat, or the underground Banksy (social or political commentary) brand. "Kids (1995)" (by filmmaker Larry Clark) is a cult classic film. This interview is some Dope stuff, man, just like the DGK (dirty ghetto kids) brand (& the bio-pic film, "Lords of Dogtown" (2005).
Had a green zoo york deck around 2011 it was amazing before it snapped super easy
Futura 🤣🤣🤣🤣🤣 now I know why I hated zoo York since the beginning.
Looks like marc maron
Was just about to comment this lol
I'm pretty sure people have been saying "zoo" york since the day they named the city
nothing new under the sun
Brooklyn Zoo
I haven’t seen a Zoo York deck in 15 years. 🤔
same, it's a clothing company now for me
Well yea. Gotta be an old head to remember
I remember zoo back when like 411 videos started coming out... but I never cared about much besides world blind girl
They have website with an insane amount of decks lol do a little bit of digging 😄
Last good decks I had were Donny Barley cityscape around 2007....the next year was china wood
What Tony Stark got up to before Ironman
dude strikes me as a full blown narcissist lol
Typical high-strung east coast bro. Zoo York decks of the early-to-mid ‘90s were not a derivative of any other brand. The genesis of the modern concave of today; what some brands now call “OG” concave, but in its original form-boards that were 7.35” to 7.5” to 7.675 to 7.8 to the first instance of a modern pop at 8.1” x 32” that would break before turning into a wet noodle.
The greatest skate videos ever: Future Primitive, Animal Chin, Mouse, The DC Video, and Zoo York Mixtape. If you disagree, you are wrong. Shout out to Danny Supa.
Photosynthesis ***
Baker 2g or 3, this is skateboarding,sorry really sorry
keep your opinions to yourself. even your mother doesn’t care what you think.
RIP DONDI
Harry Potter on the Ice spell
have Scotty Cranmer an matty come on ur podcast
Indonesia subsitle please!
Is this the Wen Kroy song guy?
Yah but Zoo York hella sold out. Mistreated their skateboarders except for Chaz at a time and everyone left and had to rebrand it because of greed.
so does most successful endeavors
@@n-wordheelflips2648 nevertheless they lost their way.
Well yeah, he said right at the beginning
So we’re just not gonna talk about what’s been going on with TK huh?
Just googled it to see what you was talking about.... Wow😮😮 I can't believe it!!!! It happened a month ago and I didn't even know.
??
@@lerenardroux look it up, he killed his friend in a fight
they already talked about it
@@reserrved9183 what episode?
Love to hear from a graphics and design standpoint, been learning graphic design for a year now
“designy”. yeah ended it right there ✌🏼
Angry Birds was made by a finnish guy, don't credit Sweden for the only big thing that's come out of Finland in the last decade haha. Angry birds is all we got
58 min "highlight"... riiiiiiiiiiiiight
I thought it was flappy Bird, not angry birds 🤔
US sizes way better than JP or EU.
cause they sell zoo york at TJ maxx lmaooo
"One of the biggest ".....highly subjective.
Rad !
Tony stark
Tony Stark
👍🏼
This guy is almost unbearable to listen to. Never felt this way before on this channel. The more quiet your answers are the louder his answers become. And he develops cmyk-films, does he bake pizza in the freezer too?
It sucks you Can’t respect this interview Eli’s an absolute behind the scenes legend … it’s all good you are probably like fucking 16 years old
This dudes been behind the scenes for 30+ years he was excited to finally tell his story … you a nut job lol
vaw.fyi
fine