Building a Content Strategy with Buyer Signals
ฝัง
- เผยแพร่เมื่อ 9 ก.พ. 2025
- Explore how to build a successful content strategy by aligning with buyer signals throughout the Buyer’s Journey: Problem Aware, Solution Aware, and Product Aware stages (10:08).
How can mapping your content to each stage of buyer awareness enable you to deliver relevant information at every touchpoint? Learn from Allyson Havener about the importance of building trust (13:57) through your website and products to ensure buyers consider you when making decisions (3:14).
Discover more from the Signal Based Marketing Summit: www.signalbase...
Find us at: getsignals.ai/
Find Allyson Havener: / allyson-havener
About Signals:
Signals is a signal marketing platform and consulting solutions provider. We help companies identify their web traffic, and utilize chatbots and other forms of engagement to personalize the buyer's journey. By blending the technology and strategy of signal marketing with conversational marketing, buyer insights become much more actionable across the entire sales funnel.