Neuromarketing: How Brands are Manipulating Your Brain | Consumer Decisions Documentary
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- เผยแพร่เมื่อ 21 ก.ย. 2022
- More and more companies are turning to neuromarketing. This controversial practice involves studying consumers’ brains, analyzing how and why we respond to certain stimuli, in order to influence our decisions. It’s based on the idea that 90% of the decisions we make are taken at a subconscious level. If a brand can speak directly to our ‘gut instinct’, bypassing reason, they will sell more products.
One company that has used neuromarketing is McDonald’s. They developed a perfume which was subtly diffused in restaurants to increase brand association and boost sales. Proctor & Gamble also tried a similar trick. Sales of Ariel washing powder increased by 70% after an artificial perfume was placed under the lid.
But is playing with our subconscious to encourage us to buy more things marketing or manipulation? Where do we draw the line?
This documentary was first released in 2012.
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I've trained myself to inmmediately hate every product marketed to me. Thanks to this I hate almost everything.
Lol well said..I’ve also trained myself to stay away from vibrant cartoon colored images and stick to simplified labels. I’ve also noticed big companies changing their packaging to market to ppl like me. Ex: organic Coca Cola..Stay woke!
i have trained myself to do the opposite of what the marketing wants me to do. It works. I hate the products they push.
Same. Especially medication.
Same every ad disgusts me
good 🙂 I've trained myself to hate every product that comes in a package...
My daughter is seven years old... her idea of good food is cooking with Poppa (me) and seeing it all come together with veggies from the garden and fresh local meats and other ingredients.
I took her to McDonalds... once, just to see. Her verdict: "Poppa, I don't like it". Yep... let's go home and make something better... not difficult.
She learned a lot that day, and won't be fooled again... cue The Who.
As an aside, "The Century of Self" is an excellent series and free to view here on YT, highly recommended.
Well done, thank you for making this available to everyone.
i’m 18 and that is exactly how i wanna raise my children in the future ! no such as bad habits like trashy eating or any other type of addiction. congrats for illuminating your child !!!
Great investigative reporting. Now apply this to every social media app and or piece of software that exists. Thats where we are now.
I agree. Top notch reporting.
True
And the AR glasses with eye tracking for everyone...hmmm
@@przemekgesicki6021. Yup . Whatever happened to those Apple glasses ? Or the yugi oh game , remember people running around filming indoors all the buildings? Then it was gone .
And pokemon`s as a bite...@@lovejumanji5
This documentary was made in 2012, so imagine what big biz is getting up to now! We don’t stand a chance.
Exactly what I was thinking this is actually terrifying!
Yeah, we have become complacent.
Unlike in the early 19-20th century, we can entertain our problems away.
That means no one really wants to do anything.
The FDA and the U.S food standard had it's birth in the early 1900's, and only because the people rose up and demanded the government to do something.
Today we protest, but go home and continue to consume.
> 2012, so imagine what big biz is getting up to now!
Do you remember 2020/21/22? That was all marketing.
Imagine if the food industry used this to get everyone healthy
Bruh.... Genius...
Sadly? Greed and profits do not mix well with morality and philanthropy!!
I know it can be done
@@kevinfreund5943 ✨
@@albertgalko1295right, because what would big pharma sell us if we’re all healthy??😅
Imagine studying for the better part of a decade to become a neuroscientist, only to end up using your education pairing perfumes with the smell of burger grease
😂🤦🏽♀️🤣🤭 😊🤣🤣🤣
Whats wrong with that
@@ghostwriter991 when I think of a career in neuroscience, I tend to think of researching new medicines and developing cognitive therapies that improve the qualityof life, not achieving single digit sales increases for what's already the most successful restaurant in history.
@@sonnycarson86 ay man gotta do what you gotta do when the economy is bad and shit it could've been worse working for nefarious think tank and shit. Plus the game is changing we need to move with the times and also use this stuff ethically like selling health empathy and shit. That's my two cents on the matter you feel me
That's one decision
I think they might have overlooked the intentionally-specific way in which McDonalds wrote their email response.
The exact wording used states, "...McDonald's Corporation has not conducted any neuromarketing studies." Which is technically correct because McDonald's DIDN'T conduct the studies themselves, they hired a marketing company to conduct the study. Their email is obviously misleading and disingenuous...but it's legally not a lie.
Ofc they are not stupid otherwise they would never get that far
McDonald's is not Unhealty mass produced greasy processed food . Not yucky yack 🤮 Does not make you fat , unhealthy, spotty and addicted. Have a fizzy drink with it , full of additives .
You are so right. That's what hiring an army of lawyers (working alongside with public relations experts) can do for a corporation like McDonald's. Non-nutritous junk food, dangerous mono-culture, and out-of-sight profits (by under-paying employees and over-pricing products) marks them as one of the most dangerous entities on the planet.
Yeah... Clearly that is the work of McDonalds lawyers...
@@veritas41photo. I was going to say the same , except we need a lawyer to read /watch the news ; or to read an email . It’s vulgar.
Shortly after we were married in 1969 we discovered tang orange juice - just like the real thing the ads proclaimed. It came as a dry powder in a package. Convenient! We loved it. It was easy to mix and we drank it for several years. Then one time we happened to stop for breakfast in a café and ordered orange juice. Wow! I asked the waitress what it was. "Freshly squeezed orange juice", she answered. We paid little attention to ads after that and weaned ourselves off processed foods and began to think for ourselves.
After dropping out of high school, I returned to study as a mature age student and received a Diploma in Sales and Marketing.
I finished it purely on principle because I had started it, but I knew for certain from that point that I was not made to be in sales and marketing.
I felt I'll as I learned the concepts of marketing and sales strategies.
I used my powers for good! Lmao I worked as independent management in the music industry and was happy leaving that behind after 14 years too
I now volunteer for causes close to my heart and am the closest to being content than ever!
❤🤘❤️
I’d be interested to hear more about independent management job what did you do exactly?
Great!
@@tf8187 I was booking agent, artist rep, graphic design/website design, p.a., tour manager and more.
I started just by helping out local bands getting there demos into shops, handing out flyers, being the door bitch at gigs, sneaking into venues under age by carrying in their equipment.... We are talking pre internet days, and then came MySpace, digitisation of music and the industry turned on its head! It also made a way for artists to get there stuff out there. So while people were playing precious ego games over copyrights and shit, I saw opportunity.
I learnt everything computer, back when it was the dial up days! It was hard but fucking fun!!
I was in the metal scene and then also gathered some blues and roots artists, even worked with an Aussie hip hip artist and ended up sub contracted by Sony and Universal.
My artist that made the main stream was max white, the single off the album was feel the bass and it is here on you tube!
I then decided to leave the industry to have my child, and don't miss it, but boy am I glad I did it!!
Thanks for asking
I
Eles se acha o Tau que já Nasceu Sabendo tudo e fica Tirando os outros . Taí . Pra mim a cada passo eu sou um Aprendiz . E Sabendo Maís e tu Está sempre Ficando Para Trás. #
@@marcorodrigues8303 I'd love to know what that says, I can't copy it to translate it 😬
Normally it comes up with 'translate' under it, but not this time.
Could you please repeat this in English for me?
One Sunday around 10 years ago, someone took me to a MacDonalds. He'd never been to one before, and was around 60, and neither of us could understand why so many people were eating there. Eating over priced cheap food perched on a plastic stool's not my idea of a good Sunday; I love food and life too much for that!
Exactly!!! It’s absolutely disgusting to “ eat” there!!!!
Right😊😊😊😊
To some people $12 for a combo meal is economical.
Studies of the brain are important unless being used in a way to control humanity. Companies are definitely not spending their money to help humanity understand their brains better.
This is what we marketing students study... we study neuroscience, psychology to control human minds.
15:00 I grew up on a farm and we ate at McDonald's only once. It never would have occurred to us to ask our parents to go to McDonald's...or eat out anywhere. It was a rare treat to eat out.
A parent's today who doesn't want to cook for kids is setting themselves up for failure. The question every night is "What do you want to eat?" You're training your kids to be self-centered monsters. Of course they're going to throw tantrum. You gave them a choice without teaching them how to make a choice. And no doubt trained them that tantrums work as long as it's maxed out. Suing McDonald's to stop using toys is not going to fix this parent's problem...or her kids problems.
Among all nonsense demonising companies trying to do well what they do; someone talk what the real problem in our society is: Education at home. How is our education on our diet ? How is the whole food industry using sugar and fat in their products to stimulate your primal instincts? Studies showing addition to sugar occurring similarly to cocaine and the enemy is marketing… ?!
,🤡🚬🌿📝Parents That #
I worked in a store that would prey on social awkwardness by inconveniencing and slowing down the customer in the aisles so that their eyes would wander and have time to take in marketing while in an induced daydream.
Woah, not that's next level
@ceciliacole5098marketing is literally everywhere!! think about it , exmpl: what do you buy from a trip at a grocery store?? are things that you necessarily need??
That's what pickpockets do: slow you down, distract your attention and steal your money.
I am surprised by the good investigative job here. Not a lot does this kind of reporting. Bravo!
Sweetheart there is a lot of this information out there. All you have to do is study marketing or just pay attention.
Notice the subconscious marketing used by the chap at 40:17 - there's no need for him to wear a stethoscope, but it gives him the image he wants to portray.
This is an excellent documentary, but also scary. The nature of advertising is manipulation. I wish they would just admit that they are attempting the most invasive form of manipulation. The silver lining is that we still have a choice to tune it all out and not purchase any products that use unethical tactics to get us to open our wallets.
If only more people were aware of these sophisticated manipulation techniques... this needs to be shared.
oh it's shared all-right, but not to the right kind of people. Look at your self in the webcam mirror and confess your sins you recorded but not uploaded. That's the world we live in now, demi-gods are real and they are HUNGRY.
@@XSilver_WaterXwhat a statement
Health and Consumer regulatory authorities in Mexico imposed a ban on the packaging of all products aimed to attract children's attention through illustrations or images in 2021. The aim of the ban is to reduce the likelihood of children demanding their parents to buy certain non-nutricious products based only on the attractive packages. It's been effective so far, besides forcing manufacturers to improve ingredients, formulas and realistic consumer preference.
Imagine if advertisers were forbidden from using any kind of visible creature in their advertising. Nothing alive, no skeletons, no robots, no amoebas, no parrots, no moving shadows, no puppets. Basically McDonalds could show empty scenery, their food, their restaurant, their logo ... just nothing that could remotely be described as a mascot. No cartoon versions of any of these. A tree would be fine, but not if it talked, thought, narrated, had any kind of a face or creature-like body parts, or moved in ways unlike trees. Basically it has to literally just be a tree standing there just being a tree.
Your watch manufacturer could show a watch, but not the watch on a person's wrist. A dog food commercial couldn't show any dogs, but it could show grass.
And any company that pushed the envelope and the regulators found that it was illegal, would get a fine that doubles after every incident.
I'm convinced you could make commercials for literally all products, services, and ideas without actually depicting any creatures. But it would hamstring the manipulative impact a commercial could have: the commercial becomes more about showing you the product and a disembodied narrator.
@@waltdill927 I'm a non-practicing intellectual, but I can give it a shot.
Car manufacturers jumped on board early with survey-based focus group marketing gurus. See also: The Persuaders by Frontline, for the prequel technology to the video we're commenting on.
The car company will figure out that people associate cars with particular things, and then craft their ads based on those thoughts. Such as, SUV drivers want to be dominant and safe.
In American culture, cars are inextricably linked to post-adolescent freedom, opportunity, virility, capability, power. We are told everything we want in life requires a car, and because of car-centric urban planning and rejection of mass transit and cycling it's true. But the flip side is that if you have the car, everything else will follow. Buy the thing and achieve happiness.
Cars are so central to the American psyche that they've attained spiritual fetish status, like guns. And these objects that control us have become elevated to the same holy tier as religion, politics, and child-rearing as things that people will become intensely and instantly angry about if our unexamined assumptions about them are in any way challenged.
As an object of power, the driver wants to use it to feel superior to others. The car must be faster than anyone else, so that if he needs to use it to kill them they cannot escape. It must handle exquisitely, so that his failings as a human driver are nullified by the quality of the technology instead of exacerbated by it. The car must look impressive and frightening to others. By being shiny and having a face at each end, the car attracts attention. By being expensive and a costly thing instead of an investment the car displays his wealth and thus his ability to force other people to obey his demands. A large vehicle is more survivable in a crash, especially a higher one, and the driver wants everyone to know that he is happy to crash into them if they don't get out of his way because he will survive and they will die. Tinted windows allow the driver to see out without anyone seeing in, giving anonymity and thus creating a barrier to communication and empathy. The tint also prevents anyone from seeing whether you have weapons or valuables in the car, meaning you have power because of your secret information which they cannot have.
The car is thus a fortress. It's a safe place, a projection of dominance, a weapon. When you understand the American car psychology every single car advertisement makes perfect sense.
💀💀💀💀💀💀💀💀💀💀💀💀🦴
@@googiegress7459 good job. Plus the car has killed almost every town and city in America. You just can't get to places without a car. That's why people drive in their 80s and 90s. Cannot walk anywhere because there are no stores closeby and they have lost walking function from using cars. It's a really nefarious thing, Big Oil.
@@juliettailor1616 oils is an amazing substance and we really should be thankful that it’s available on every corner and cheaper than a gallon of milk. It’s used to make our modern would run and to get things into space. Medicine,plastic, warm homes in the winter without ever doing any work at all to enjoy it. Poor people all around the world have had their lives improved and in many cases extended because oil is used I think oil is probably the most important item that is sold on the planet and the people that dedicate their lives to the sales and discovery and drilling should be treated with more respect. People thank veterans for their service and oil men are shamed for making profits when their product in my opinion is undervalued and could sell for at least double whatever the highest price you have ever paid is but maybe even 3-4 times it’s current price
I was so fascinated by the psychology of Neuromarketing in my 20s, I minored in Marketing in college with the goal of getting into Advertisement. It's amazing to learn how much sensory manipulation goes into consumerism and capitalism !
this is exactly what I am about to study rn being in my 20s as well. I don't get whether you see that as a good or bad choice as a subject to focus on and study. I'd like your full opinion about that if it doesn't bother you
Learning to exploit your own speci is traitorous to mankind as is it's justifications. A slippery slope of damnation to be avoided. Being despised by your speci and later yourself would be a bitter reward for your educational efforts. imho Better success in life comes from helping not exploiting. @@carladevietro
Neuroscience is just confirming what psychology already knows about behaviour including biases, motivation, and heuristics
Psh. Psychology!
And marketing is applying both!
This is the perfect opportunity to teach kids about addiction & learning to control impulses. Why aren't we doing more of that? Maybe most adults don't even know how to naturally cope because they never learned it themselves? You can become addicted to anything. TV, our phones, food, porn, drugs, video games, etc. When we are kids this is the time we need to learn limits & learn how to deal with triggers. Going after McDonald's could backfire. You don't want the government involved & they will be if we force them to stop selling toys. Anytime the government is involved it doesn't turn out good in the long run. Most of them do not have our best interests at heart. They only want it to seem that way.
Life is FULL of triggers! If we can't even handle McDonald's we will have problems all across the board throughout life. It'll become more difficult to handle other triggers & you'll get stuck in this vicious cycle. You've programed your own brain to constantly seek out reward, reward, reward. What follows after is depression & anxiety. Your brain is used to this reward. There is a change in brain chemistry happening. So you seek help if it's bad enough. Then a majority of us get placed on medication for it. Starting another harmful cycle. If they place you on psychiatric drugs, you can develop worsening mental issues. The hole keeps getting deeper & deeper. I've been down this road. That's why I'm sharing this. It went from McDonald's as a kid to drugs when I was older & TV. The psychiatric drugs i was placed on did not help me learn to cope. I had to learn way later in life. I'm 40 years old & only hitting the iceburg of learning healthy coping strategies. I should've learned this a long time ago. If i can retrain my own brain now, then it can be done. It's not easy but it can be done.
I agree with this!
@@kta0702. Yes and during brain development it becomes part of neural process, they marketed cigarettes to children so they would be life and death customers. Because the brain developed around nicotine molecules. The younger the better. Sugar , stimuli, internet and games . Social media. A farm of addicts .
Oh what a powerful message!! I think your take on this is amazing!!! You couldn't of said it better. We do need to exercise self- control and take some accountability on our side!! Thank you for this! Felt like you was shouting at me but, was needed ❤
I had a very similar experience, as I watched the video I started thinking about McDonald's being one of the root causes of my addiction issues then I saw your comment and it makes perfect sense now.
I'm almost in my 30s, after years of depression and addiction, now finally tapering off medications and it's a horrible process to go through... Almost like torture sometimes. But I am happy because at least I'm finally learning discipline and good self control, finally starting to get my freedom back and it's the Best feeling in the world so far... Can't wait to finally enjoy life without constantly looking through this chemically induced lense of "everything is (kinda) alright... but life still sucks".
To anyone reading this... Don't go down this path, it's simply not worth it... Better learn self control, find a good therapist and make time for healing yourself.
There is no shortcut to learning good self control and healthy coping mechanisms! you gotta put in the work but it pays off, you're gonna have something better than all the pleasure and short term rewards in return... True freedom!
@@johnnyquiddd7281 It’s criminal how these companies prey off human weakness , we are constantly shown commercials and told to buy things .
Today it's referred to as neuromarketing.
Yesterday we referred to it as subliminal advertising.
Yesterday it was a concept.🤔
Today it's a science.🤨
NO, it's brainwashing.
Yeesh
well they do like to change words to make anything seem more innocent, like what happened the past 3 years
Tomorrow it will be academic, wait...
20 Minutes Into the Future episode of Max Headroom, it's this
Here in the USA we're increasingly immune to this sort of manipulation.
With crappy jobs and no paid holidays, there's little to buy and nowhere to go.
Can you explain more when you say "... and nowhere to go." What does that mean?
@@krissifadwa As in "no money to travel, take a vacation"....
Depending on which state, and where, poor can mean two different things
The nothing to buy, nowhere to go may be true, but they can still control who you vote for and the policies you support that are outside your economic, political or social interests... id bet US citizens are the easiest to manipulate.
@@krissifadwa Few diversions, movie theaters, parks, recreation areas or events. Nowhere to go means nothing fun to go do
It's scary how we get older seeing how many brands targeted us as kids and future generations of children
I skipped all the TH-cam ads on this.
I'd like to know how our ability to skip ads and in general avoid ads more these days then in the past affects this type of research.
Bruh, no. We all have smartphones. Nowadays on average we consume more ads then we ever have done!
@@jamief.g if you receive an advertisement on your smartphone doesn't mean that even notice about what it is before you delete it. And no your brain will not register it subliminally. Subliminal marketing is sold to companies that have more money than sense. The real target is the company that pays for these services.
That's the equivalent of my search history from my phone communicating with my tv as they do what I'm asking is with our ability to mute, skip, dismiss a factor in how it's being marketed to us? We no longer have those glorious catalogs and many of once printed reading 📖 material being digital and the way we interact with video games has to have some sort of effect on the entire marketing scheme on a mass scale I would think 💭
if you guys wanna know an adblock for android TH-cam ask and I'll tell you the name of a working one, i have to not just blurt them out anymore to boost the lifespan because of Google
@@tombrunila2695I think you made all that up in your head to make yourself feel better about all the ads on your phone. You sadly underestimate the power of our eyes.
Nothing new here! Every village women, living in a mud hut in my country in Africa, knows that when the husband and her boys come home, she burns an onion in the woodfire and the whole room smells like good food is about to be served. It's been like that for hundreds of generations. We girls learn that trick from our mothers, aunts or grandmothers.
This is now the second french documentary that i watch, and i must say, i am very impressed with their work!!
I don't blame Macdonald, my kids don't dictate what they will eat or where they will eat from.i make that decision. I'm the one paying for it and not my children. That's what happens in a society where we think we should please our kids.
Really? And Disney has not infected your family either? Or Kellogs? No Apple or iPhones? iPhones I bet, their manipuated friends in school will require iPhones if not yet, soon enough. Impressive if you haven't. Wait, are your kids allowed out of the house? Kidding.
People refuse to take responsibility for their life, so they choose to blame others for their stuрidity and lack of discipline.
@@GungaLaGungayea they are too busy being tough to see the big picture. It’s easier to trick someone than to convince someone that they’ve been tricked! The take away here is marketing companies work harder than us to mold us at birth.. We shouldn’t have to work so hard to fight off “trusted brand” manipulation. Spoil alert! It doesn’t stop at just McDonald’s. After seeing so many marketers refusing to answer questions is very telling and scary!
@@mikesamovarov4054 How can you blame people if they were deceived? You were falsely blaming others too. Also, addiction, poverty, food deserts, and manipulative marketing exists. It's hard to shop at better and healthier businesses with poverty and food deserts. Some people are too busy to inform themselves. Some businesses lobby to censor info about them.
I taught my kids from a very young age that McDonald's food is garbage. I also taught them that those toys are garbage.
15:12 "I want you (in this case, McDonald´s) to stop talking to my kids" what a conscice and correct thought
Way to absolutely sewer the whistleblower who is risking his career to help you around 27:00 minutes in... Have you ever heard of ethical journalism, journalistic integrity?
Yeah that's a great way to find out that no more whistleblowers are willing to talk with them in the future. But also the whistleblower here is extremely stupid. No face masking, he says McDonalds by mistake and then later says it thinking he's not being recorded. He's the kind of guy who wouldn't survive long in the wild.
Ugh and then during the ambush interview at 30:00 she throws the guy under the bus.
There's a simple answer to many these "point of sale" manipulative tricks. MAKE A LIST before going shopping, and stick to that list WHILE shopping.
It’s funny that even this video is often interrupted by several advertisings!
*deep manly voice* Hello I'm Marie and I'm a liberated woman 🤣
This type of video always makes me think of those types of people who like to boast about how ‘independent’ they are, meaning that they pay their own bills, however, they don’t even notice how interdependent, and completely dependent on a whole set of systems around them to have their basic needs supplied, and how ‘manipu-able’ they are, like we all are lol.
I like that mother’s idea as to push back on the manipulative marketing toward children McDonald’s et al use, and we as human beings we should collectively be able to stop this shit, through the use of State power.
Most people are just domesticated animals who need the state
Please don’t create another state agency, just don’t buy things you don’t need or have thought about buying before going to the place it’s sold and if you can’t manage that you don’t deserve to have control of your own finances.
@@mrjones7537. There was a successful court case in uk. These people handed out leaflets about how bad McDonald’s food was health wise . Well McDonald’s sent cease and desist letter. They didn’t . McDonald’s took them to court for slander. These 2 people successfully defended themselves in court and won . There’s a documentary about those 2 people it’s pretty epic epic really . They defended themselves.
Amazing investigative reporting! 👏🏻
I think alot of things are like what they call " euphoric recall" in psychology. Yes the fastfood does taste good as its designed to be addicting, but how often do we buy and enjoy it wimply because our brains actually re-calling a time from before. Ex the fries arent good everytime we go to mcdonalds, but your brain remembers the time it was perfect, so you go again. Were also morenl likely to remmeber good experiences rather then bad. So the good fries outweighs the crappy fries. Pushing mcdonalds to stop advertising though thats kind of silly i think its a good way to teach kids to control their selves!
Teaching kids to control themselves isn't going to work because it's not a fair fight. In the left corner: a kid with a not yet fully developed brain, in the right corner: a whole team of marketers, behavioral scientists, neuroscientists, and MRI machines. And probably AI nowadays (if not today, then tomorrow). You don't fight boxing matches outside your weight class. Why do you expect a kid (or even an average, stressed, tired, hungry adult) to win against such a formidable opponent?
@@TheFeldhamster because it's the adults job to tell the child no or find alternatives. Growing up is about learning and sadly there's a lot of hard things to learn in this world. We teach kids not to talk to strangers or get into a car with someone who has candy/toys right, this isn't any different 🤷
Great doc! Excellent investigation👏
How to be psychologically fattened up and made sick by industry.
29:35 Can someone tell me this woman’s name? I’ve only just recently started watching investigative journalist reporting, and I keep seeing her. She’s incredible. I’m an ignorant American, and I am truly trying to become more knowledgeable, little by little. Please help 😂
Well they are failing over here, All I buy are groceries, art supplies, and an occasional thrift buy. I guess some of us aren't thinking a new outfit or trip can solve all our problems.
There's a couple of things on the shelves I've taken particular notice of but, not because I would buy them, because I really hate them. Kellogg's for one. That huge K really get's my attention, but I would never buy it. I'm sure Kellogg's would be delighted to see their name mentioned here anyway but the amount of sugar in those boxes really anoyes me.
I was thinking about that too, because I wouldn't buy it. But I think here it's about what grabs your attention, because maybe all there is on the shelf is Big K, but you have to put one in the basket, and that is what's being watched. I like to think that I am not your typical costumer, but at the end, I probably am, because everything we buy is some brand.
@@milenadocic Perhaps you should think about that, and find something other than a danger to your health, because cereals are you know.
@@milenadocic I found long long ago that generics are just as good, sometimes better. Probably even manufactured by the same companies as the name brands, lol.
@@laurakibben4147 oh yes! I agree
GREAT JOB.
OUTSTANDING VIDEO.
FRENCH TV AND JAVA DISC
THANK YOU SO MUCH.
I’m teaching my daughter the power of marketing.. the more aware the easier it is to catch unconscious decisions!
I don't eat at McDonalds anymore because I know they serve nothing vegetarian.
Anyone even mentioning Instagram influencers…ha!
Not one thing they modeled or peddlered i would drop dead before buying. I mean intentionally avoiding purchasing that product at all costs.
This is really insightful, thanks for sharing
I rarely go to MD, maybe once a year. Last time I ate MD, they served me rancid smelling fries.
Subconsciously, the rancid smell caused me to hate MD.
Neuro manipulation working against MD.
I will never go back.
Don't watch television, don't read magazines, cut down on surfing the internet to minimize exposure to dumb ads.
Interesting video. Have to say it helped to explain some things that I’ve been wondering about.
I live in Egypt and whilst watching this documentary, a Macdonald's ad popped up reminding parents who are headed for a long trip abruptly "unprepared" that they can stop anywhere before the long road to buy a happy meal for their kids so they would shut up the whole time in the car cause they were making noises 😂
Coincidence?!
McDonald's didn't work on me.
I hate fast food and i hate coke.
Same 😂 I think with my own brain, nobody can influence that.
Thank you so much for sharing . I can utilize lots of useful golden nuggets of wisdom to use here 🥰 .
Great Documentary
Thanks for your Efforts
God Bless You Always in All Your Endeavors
Ever meet someone SO cunningly evil and clever you actually start to admire and be inspired by them? Nice or unkind, genius is still genius.
Wow! a huge amount of knowledge is found in here
Thank you!
Its amazing what lengths people will go to make a profit.
Do you prefer socialism? It comes with oppressive regime. Are you sure you want to be poor amd oppressed? But at least, no marketing 😂
@@mikesamovarov4054 Middle path is possible man. It's not always the extremes. But of course that will require more energy expenditure. That is the basic law of the universe. For example, we have blockchain now which can be used to outsource trust and bring in accountability, but that uses enormous energy.
We need some robust ways of regulations while keeping the government from becoming too strong. It is a continuous fight, but alas people are becoming too dumb to do that
Undervalued video on internet
That one dude at the scent section DEFINITELY got sued, fired, or unpersonned.
Some restaurants in Canada started banning advertising to kids via McDo. Some removed kids parks, Ronald McDonald mascot and more. And some places over price so much it's a no brainer. I went once for two burgers and a poutine, cost $30.00. Not necessarily because it was McDo but craving a burger and poutine. So one for me and one for my daughter and we shared the poutine. That price was enough to turn me off of them for a very long time. If government wants to promote health, all they have to do is enforce pricing laws making it more expensive. Hey works for me. 😂 Says the one eating oatmeal, cinnamon, yogurt and an avocado. 😊
Good docu.. though nothing stops it. It is the trend already and people just go with the flow.
fantastic journalism
Watching this video, I've come to realise what i buy the most of, especially things ive bought for a very long time, I NEVER see ads for. Monster energy drink? I dont think ive ever seen one direct ad for them. What i do see is Monster ball caps, jackets, motorcross gloves, etc. But i never see them on TV or hear of them on radio. Also, they are one of the rare companies on the S&P500 which have never faultered.
Im not invested in Monster nor do i get paid to shill for them. Just my two cents.
It's funny how this film is ALSO manipulating by all this standard moves like music, color, montage and all the suspense.
But don't eat low quality food.
that’s what i’m talking about!! Like are they really trying to open our eyes ? a documentary shown on yt when at the same time they’re promoting a thousand other things??!
As someone with no social media accounts, who doesn't have cable/satellite TV, only uses the internet for its original intention (as a tool for accessing information), and who aggressively uses ad blockers, I am continually baffled by other people's acceptance of marketing. While this documentary helped to clear up HOW neuromarketing works, I still don't understand why people allow this to be done to them.
I like how they add ominous music in the background to essentially say either "If your restaurant smells nice, you are EVIL" or, alternatively "This studies and researches are disturbing." I wonder if that is a form of marketing within itself, making this video highly hypocrtical.
My favorite part of the video is when the woman associates sex and cocaine as two "rewards."
It appears that, at some time in the recent past, shame has died.
Thank you
Thanks I got New TH-cam Channel from this Video to Learn More Knowledge.
That French lady is very strong. You would't be late for dinner at her house.
the whole point of any low cost high cost medium cost brand is to generate more sales and revenues, it does not manipulate anyone's mind, the customer requirement is something which they understand better(the marketers and the brand management) so they show them that only ,the marketing people are generally more literate than the sales people not as of in degree way or education way more of the business way so it depends upon the customer whether to take it or not
The more someone tries to tell you "I am this thing" the more you often observe that they are, in actuality, not that thing. Apply that to consumer culture and...holy fuck. I once tried several anti-dandruff shampoos to fix my dandruff. Used it daily, as instructed. Well, turns out, I just needed to wash my hair less often. Only washing it a couple times a week when it got really greasy fixed the problem. But was anybody selling shampoo going to tell me that? Hell. Fuckin. Naw.
Look up the history of Unilever
in Greece we don't have advertisements Macdonats. We have soooo litte Macdonats . only 20, only for tourist ! :) tnk you Greece that keep me healthy !!
Well they paid the toy guy pretty good. I’d love a ranch like that!.
The companies which research Neuromarketing are the true villains, because if not for them, the brands couldn't implement their nefarious recommendations. They need to be legislated or banned.
But they exist to supply a need coming right from mentioned brands, so the true villains are still the damn brands. 😂
Yeah, these companies are clearly just doing something the big corporations could do themselves, but now they have a layer of separation good enough for people who are dumb enough to let them off the hook for any perceived ethical issues. but really... let them do as they please with their marketing strategies because the functioning dumb people will be worst affected and I'm ok with that. Educate your population about what is happening when they watch an ad or go in a store.
And if you were a business owner, wouldn't you want to sell more? Isn't the purpose of business to make profit?
It only works if you are an impulsive spender
@@mikesamovarov4054 Some people want their business or charity to help others and do their dreams, and aren't as focused on profits. They same can be asked of you and any worker in that do you only work cause you only care about money? There are people with good intentions, but are forced to have to make a livelihood or fund their business in capitalism. Btw, I wasn't saying there aren't greedy businesses. Just because a business owner wants to be greedy or harm others, doesn't mean it's ok and shouldn't be regulated like the OP talked about.
PUT THIS ON THE NEWS !!!!!!!! on REPEAT!!!!!!!!!!!!!!!!!!!!!
Indeed they are. Great video.😊
Free will is an illusion
Rubbish. Don’t think to much into it it is mainly about McDonald you either eat it or you don’t., your free will is there.
I always go into stores to get a whiff of feel-good, but I never buy anything. Now I know why.
Watching this video after watching the movie “They live” hits different
Dang! I thought "Branded" from 2012 was just a movie...But after this documentary, I'm not so sure anymore...
Watch The Century of the Self documentary
@@mrjones7537 Thanks! On my list now.
Information and well documented
I'm immune to advertising. Except for McDonald's, they got me at age 5
God help us
Maree has a very deep voice......
It’s nice to see people breaking the contracts to expose people breaking the contracts.At a minimum maybe it will stop big companies from doing things thinking a nda will protect them.
'It's better to say sorry and not ask for permission, it's quicker.'
'I'm sorry about breaking your shop window, it seemed pointless to ask. This is quicker.'
The combination of red and yellow makes us hungry....
Take responsibility for your actions and stop blaming marketing. You're not a child and can choose with your brain. If you have one.
I think some of the addictive quality of McDonald's's food comes from whatever oil they're using- it has its own, distinct flavor, and everything they fry has that same taste.
I think Pepsi and Starbucks also have uniquely addictive qualities in their aftertaste.
** Actual "Best Cola" according to a blind taste test: RC Cola!
(then Pepsi, then Coke)
I say no all the time….😂😂
With 100s of toys on the table.. That’s self control by parents..
My daughter is 11, she has never had a toy from McDonald's because I don't take her there. That lady is delusional
thank you for being my favorite narrator some narrators do not have the voice or the skill for the job you sound like your talking to me
please crack a joke if the situation is appropriate for good humor I DO NOT PURCHASE AN ITEM BECAUSE SNEAKY MARKETING TRICKS I BUY WHAT I WANT
if i don't want it im not going to buy it so the items i buy are on my list before i enter the store advertising rarely inspires me some ads are offensive
and they piss me off
Manipulation is not that hard. Just tell people what they want to hear and say what they want to you to say. Simple. U don't need special gadgets and equipment. I practice it all the time.
This is rlly what neuronarketing is. Its not that deep
The McDonald’s marketing person is now fired! He got 2x fragrance bottles with him and a Children’s meal.
Aren't people responsible for what they consume? I haven't eaten at MD for at least 10 years. Would be more interesting if one of the major social media apps was the main subject of the research
only if they are informed "consumers" - but when they target the very young - how can you talk about being "responsible"????
@@janetch7384 fair enough, I agree with you when it comes to children.
As someone who works in market research, I can tell you that the story is far more complex than that. I once did a study for a major cell phone carrier, they had some of the weirdest commercials I've ever seen, but we went from %17 to over %70 of respondents stating that "not owning the pictured device causes me to feel inferior." We hit over %70 with the same commercial in almost a dozen test groups of 10-15 respondents. %95 of their commercials couldn't break %20, then bam we get bonkers results. One thing we noticed from aggregate data, Americans are far more likely to be susceptible to advertisement manipulation compared to foreign raised samples. Like... More than double...
@@cherrys7771 thanks for your insight. In this case you have the advantage of being in market research. I have to admit, as I grow older I realize how susceptible we all are to manipulation. I would be considered a "foreign raised sample" as you put it, maybe that also skews my perception and perspective
Same, I can get better food cheaper elsewhere..if people choose to eat mc donalds in the first place, then turn around and complain about quality and propaganda afterwards is ridiculous, unless they were born yesterday
I wasn't even thinking about McDonald's until I started watching this. Now I have to have it😂
cool film
i worked for mc and i can tell you these company is evil allready how poorly managers threath their employes.
I lived in the US for almost 30 years. My son grew up in California. I NEVER took him to McDonalds. No toys, no food... he loved Burger King, but I also hardly gave him that. He never complained, was not mentally "damaged "by it... IT IS UP TO THE PARENTS.... don't blame anyone else, ok?
Perception is reality.
Hasnt marketing always been about the mind?