Facebook Pixel For Musicians

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  • เผยแพร่เมื่อ 2 พ.ย. 2024

ความคิดเห็น • 95

  • @DravekMusic
    @DravekMusic 3 ปีที่แล้ว +12

    Nice and clear explanation! Lately I try to learn everything about FB ads, but it still feels to me like
    eating a food that I hate. I think many musicians feel the same. Thanks for providing valuable and in depth information!👌

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว +4

      Thanks! Yeah honestly I hated this stuff the first few months I tried marketing my music. Then I decided to pursue it recklessly until I figured it out and got something working - 2 years later here I am haha.
      Its definitely not something everyone will enjoy but I think a lot more people will enjoy it if they stick with it and start seeing some results. It gets kind of addicting.

  • @mountosog
    @mountosog 3 ปีที่แล้ว +4

    Perfect timing!!! Been binging your videos all day to get ready to launch my first campaign! You are a BEAST!

  • @bradmotoko
    @bradmotoko 3 ปีที่แล้ว +3

    Absolutely adore your videos, no fluff, you get right into it.

  • @faceinstaads-english8968
    @faceinstaads-english8968 2 ปีที่แล้ว +1

    because your content really deserves, that everyone comments several times at least.

    • @AndrewSouthworth
      @AndrewSouthworth  2 ปีที่แล้ว

      haha thanks for the support! glad you're digging the content.

  • @scragglefaceandthetrashfol6789
    @scragglefaceandthetrashfol6789 3 ปีที่แล้ว +1

    Thanks for this! I set up everything but wasn’t confident I did everything right with the pixel part of the set up. This video answered all my questions. Just what I was looking for.

  • @xsfroger
    @xsfroger 3 ปีที่แล้ว +2

    thanks for this! Great simple explanation. I always get way overwhelmed by this stuff!

  • @OmarJano
    @OmarJano 2 ปีที่แล้ว +1

    Thanks for pointing out the double view content mistake! Just noticed that

  • @AgnesHustler
    @AgnesHustler 3 ปีที่แล้ว +3

    Love you so much Andrew! 🧡 Srsly you're the best in the game. I bought a website just to use it for my pixel. I guess that's not necessary since using the toneden page-link works fine? :)

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว +1

      Thanks! Glad you’re digging the content. Yeah you really just need the domain name. But it’s good to have a website anyways as well.

    • @AgnesHustler
      @AgnesHustler 3 ปีที่แล้ว

      @@AndrewSouthworth Yeah man. Agree. Thanks!

  • @ineedu123
    @ineedu123 2 ปีที่แล้ว +1

    THANKYOU SO MUCCHHH !!! I REALLY NEEDED THIS ONE

  • @vongolaprimoboss
    @vongolaprimoboss 3 ปีที่แล้ว +3

    Hi Andrew, Love your vids and your Studio and Music are fire. I was wondering if you could make a video about Aggregated Event Measurement just to understand that a little bit more. Thank you man.

  • @nevernever3570
    @nevernever3570 2 ปีที่แล้ว +1

    do you have to do anything in the events manager like you do with custom conversions?

  • @faceinstaads-english8968
    @faceinstaads-english8968 2 ปีที่แล้ว +1

    nice explanation!
    nice explanation!
    nice explanation!

  • @forrolpgringoreturns5155
    @forrolpgringoreturns5155 3 ปีที่แล้ว

    I am amazed that people can even get a FB campaign started. I tried to create a simple one following Andrew's steps and FB told me that I can't create a stories traffic ad with my own 16:9 15 second video with a single link? Everything is formatted correctly and I tried multiple browsers. It's been hours.

  • @millielane3
    @millielane3 2 ปีที่แล้ว +1

    Thank you so much for this 🙏🙏❤️

  • @fikrirozman8250
    @fikrirozman8250 3 ปีที่แล้ว +1

    Hi Andrew, thanks for dropping all these gems I've been binge watching your vids like crazy. I wanted to ask whether if for example I'm managing different artists does that mean I should have different Pixels for each?

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว +1

      Technically you can use the same pixel for everything, but i'd recommend using a different Pixel for every artist especially if the artists are different from eachother enough. If its like a hip-hop label where all artists are similar then using 1 pixel probably won't hurt. However the best practice long term would be to have each artist have their own BM account and you're managing their ad account from inside of that, but the finance aspect gets kind of hairy that way and if each artist is using small budgets their ad accounts may get worse results since they'll be so new and have such limited data.

    • @anumpreto
      @anumpreto 2 ปีที่แล้ว

      @@AndrewSouthworth I believe having a BM for each would even remark for algorithms each one as a separated brand, which is very good

  • @joeleytrick
    @joeleytrick 2 ปีที่แล้ว +1

    Andrew, I set up the custom conversion correctly but under the "Aggregated Event Measurement" it says "No". When I click "Configure" it takes me to a primary domain page. I tried inputing Hypeddit but it doesn't seem to be working. Should you have your own website and use it as you primary domain? When I try to test the custom conversion, it just says "Custom Event" and the conversion is still labeled "Inactive". Any insight you can offer helps, your content is great tysm

  • @talmeltzer
    @talmeltzer 3 ปีที่แล้ว +1

    would you recomend toneden instead of hypeditt now?

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว

      I use hypeddit more but I do use both. Both are very common and get the job done fine, but ToneDen is a bit easier to set up and is free.

  • @miapetersmusic
    @miapetersmusic 2 ปีที่แล้ว +1

    Super helpful, thanks so much :)

  • @trevor2520
    @trevor2520 3 ปีที่แล้ว +3

    Hey Andrew I've been watching a ton of your videos! I had minimal success with plays from a traffic campaign (as you've said could be expected). Now that my pixel is set up through my domain I've worked my cost per conversion down to .10 after a lot of trial and error... But the plays aren't coming in. I had 133 conversions yesterday but only 11 plays showed up. I blocked India like you said and everything but it still feels like this must be a click farm problem right? Should I just block all of Asia? (Trying this now)

    • @trevor2520
      @trevor2520 3 ปีที่แล้ว

      My toneden link is showing 285 click throughs too which is far greater than fb is showing me, so that's the reverse problem mentioned in this video.

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว +2

      I’d block all of Asia and Africa actually. Also make sure audience network as a placement is turned off.

    • @trevor2520
      @trevor2520 3 ปีที่แล้ว

      @@AndrewSouthworth ah thank you for the response! I've done a bunch more experimenting and now only advertise to Europe North America and South America. I've tried doing both only stories and using audience network for conversions, I've actually found that while audience network is of course cheaper, the conversions don't seem to equate plays any more than stories. The rate went up from what it was (before it was 9%) it went up to 15% but it's still just not worth the money at all. It's over a dollar per play most days. I've been trying hard to follow all of your advice, could it just be that starting from low following these days is a lot tougher with the privacy changes?
      Oh and one other frustrating thing, my toneden viewcontent count never matches my fb campaign numbers, it's quite frustrating

  • @devinsunshine
    @devinsunshine 3 ปีที่แล้ว +2

    hey Andrew! so I'm working with another musician on getting some facebook ads set up for them. the ad account is pretty new. we first ran some link click campaigns to warm it up and are now trying some conversion campaigns. but when setting up the ad, under "tracking" it says the facebook pixel isn't active and needs to be reactivated. however, when we test the toneden landing page in "test events" everything is firing and seems to be activated. his ads are up and running and spending, but we're receiving a "-" in the Cost Per Result margin.
    do you have any idea what may be wrong? he only has this one pixel and it's all connected to toneden correctly. as mentioned, when the events are tested, "page view" and "view content" fires, which is all we're looking for right now. we're getting link clicks, but no cost per conversion results. so it's got to be something with the pixel... please let me know your thoughts! thanks in advance 🙏

    • @AndrewSouthworth
      @AndrewSouthworth  2 ปีที่แล้ว +1

      Hmm if you have domain level tracking turned on in the ad, make sure you have that event added to aggregated event measurement. If you’re not using domain level tracking then switch it to pixel tracking. This option is at the ad level btw.
      Aside from that if tests events shows the event and you chose that event in the ad set, all should be good.

    • @devinsunshine
      @devinsunshine 2 ปีที่แล้ว +1

      @@AndrewSouthworth okay we'll look into this. thanks so much!

  • @nahhumusic
    @nahhumusic 3 ปีที่แล้ว +1

    Hi Andrew, I was one of your first client to enroll in your Spotify Growth machine courses, one year ago. I'm contacting today in this comment because I got no reply by mail with your Genera Studios mail adress. My problem is that I tried to get back on this course and, as I wasn't able to remember my password and went for the "forgot my password" process, I was very surprised to see that it was saying that no account exists with my email address... Has my account been deleted??
    I would really like to study this course again,
    Thank you in advance

  • @utrippin7486
    @utrippin7486 3 ปีที่แล้ว +1

    can i actually use this to place ads specifically in front of just the people who clicked on the spotify in the toneden?

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว

      Yeah! You’d make a custom audience of people who fired view content, and then you can retarget them in a new campaign.

  • @CB-lb7cy
    @CB-lb7cy 2 ปีที่แล้ว

    Hey, I'm having an issue with my pixel, I've got it all set up (without a website) and Facebook is screaming at me to get it set up on one (which costs extra money to have one set up that allows pixels). When I check the Toneden page I'm trying to send people to using Pixel Helper, there's a page view signal but it's not showing up in the test events. Has anyone got any suggestions?

  • @faceinstaads-english8968
    @faceinstaads-english8968 2 ปีที่แล้ว +1

    thanks man !!!!

  • @retroband6577
    @retroband6577 3 ปีที่แล้ว +1

    Hi! Thank you for this video. What happens if my pixel is originally from another page (my work) and not from my music page. Can I use it?

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว +1

      It depends. If the pixel doesn't have too much data on it from work and isn't being used anymore on their sites, it would probably be fine to use it for your music.

    • @retroband6577
      @retroband6577 3 ปีที่แล้ว

      @@AndrewSouthworth Thank you. I will try it.

  • @2kthenewage
    @2kthenewage 3 ปีที่แล้ว +1

    LETS GOOOOO

  • @scragglefaceandthetrashfol6789
    @scragglefaceandthetrashfol6789 3 ปีที่แล้ว +2

    Quick question - I went to test events, using chrome and turning off ad blocker, I copy and pasted the link as you instructed and nothing happened. The toneden link appears to work fine. Can this be an issue with the pixel? Any easy solutions to fix this or should I create a new pixel and assume there is something wrong with the current one created?

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว +1

      Hmm it should work. Make sure you copied the Pixel ID correctly into ToneDen, make sure your ad blocker is 100% off in extensions, don't allow ads on the same make sure its completely turned off. Another way to check is to use Facebook Pixel Helper which is a Chrome extension, you won't be able to see ViewContent but at least you'll be able to see the Pixel on the page which should be good enough to ensure its working.

    • @scragglefaceandthetrashfol6789
      @scragglefaceandthetrashfol6789 3 ปีที่แล้ว

      @@AndrewSouthworth Thanks for the help! I was able to finally figure it out and got it working. I appreciate the response.

  • @bills7235
    @bills7235 3 ปีที่แล้ว +1

    Are fb ads effective for music already out?

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว

      They’re most effective for songs that released in the past 4 weeks but you can still promote older songs and get good results.

  • @RukqMan
    @RukqMan 2 ปีที่แล้ว

    My ads has been learning for over 4 days 😑 now i see no convertions,any help

  • @starskyandall
    @starskyandall 3 ปีที่แล้ว

    Hey Andrew. I got everything with Hypeddit setup thanks to your videos. I appreciate the help.
    Now that I’m setup up with the custom conversion for Hypeddit clicks, I’m seeing the conversions show up on my ads but all demographic info about those who converged shows as “unknown”. Is that normal?
    I can see demographics for ad reach but not the conversions

  • @Skindred727
    @Skindred727 3 ปีที่แล้ว +1

    hmm, my pixel just says Connect Website Activity Using Facebook Pixel
    and remains in perpetual loading. Any ideas?

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว

      If its that pop-up thing you can close it, and then grab the Pixel ID on the page and put it onto a landing page. Then just start 'firing' the page by going to it, make sure no ad blockers are on while you do this, and 30 minutes later you should see some data in the Pixel.

  • @cayvzcult
    @cayvzcult 3 ปีที่แล้ว

    I can’t get my pixel to fire using Toneden. It’s on the site as my default pixel, FB pixel helper sees it, BUT the most important part is when someone clicks my link in an ad it doesn’t refuse a Page View or View Content like it’s supposed. Rendering retargeting impossible. I used the link in Test Events and that doesn’t work either. The only way I know my pixel
    Is there is thru pixel helper. Any reasons why this is firing like it should? It really needs to like yesterday lol.

  • @AeRielCapo
    @AeRielCapo 3 ปีที่แล้ว

    🙏🏽 thanks for this! Is there a way I can use your services?

  • @lilzibmusic
    @lilzibmusic 2 ปีที่แล้ว +1

    I just heard that Facebook is going to be getting rid of pixels this year, should we be worried about this? Is there going to be another way to track everything?

    • @AndrewSouthworth
      @AndrewSouthworth  2 ปีที่แล้ว +1

      They're talking about getting rid of the Pixel, but its replacement will be Conversion API which is actually better than a Pixel.
      The only concern I have is if companies that we use will support conversion API in time, Hypeddit already does but ToneDen doesn't and I don't know if FeatureFM does. Also on your own website its not nearly as easy to setup as a regular pixel, unless theirs a direct integration.

    • @AndrewSouthworth
      @AndrewSouthworth  2 ปีที่แล้ว +1

      The magical thing about Conversion API and why its better, it shares the maximum amount of data to Facebook directly from your website's server. So if on your website a person buys a shirt from you, your site will send over their name, email, address, phone number, the value paid for the shirt, their browsing behavior or any other information they entered into a form.
      It also can't be blocked by an ad-blocker.

    • @lilzibmusic
      @lilzibmusic 2 ปีที่แล้ว +1

      @@AndrewSouthworth ok bet right when m heard they were getting rid of it I was freaking out haha, but the is sounds better, I use Toneden so I hope they're going to implement it soon!

    • @lilzibmusic
      @lilzibmusic 2 ปีที่แล้ว

      @@AndrewSouthworth tight! Thank you for answering 🙏🙏🙏

    • @AndrewSouthworth
      @AndrewSouthworth  2 ปีที่แล้ว

      haha yeah I don't think it'll be too much of a big deal honestly. Companies were quick to adapt to iOS14 i'm sure it will be the same with this. A lot already support it because ad blockers already mess with browser Pixels, and so does the browser Safari. Every Shopify store and funnel softwares like ThriveCart have supported it for a while. I'm sure WooCommerce does some way as well.

  • @Bulat_music
    @Bulat_music 3 ปีที่แล้ว +1

    Hey Andrew, I'm having a problem with some of this stuff that you talk about on your channel. I've set up the pixel and the campaign and that's all working. The problem is I'm getting way fewer spotify plays than what Toneden tells I should have, let's say there's been a few hundred view content results and a few hundred clickthroughs on toneden but only a few dozen streams on spotify for artists... Why do you think that would happen?
    My first thought was to turn off advertising to 3rd tier countries but still the correlation seems off to me. Thank you for all this information, your channel is awesome, you are changing people's lives with this stuff!

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว

      I would try the country thing, specifically all of Africa and Asia has been hit or miss especially for newer ad accounts. Also make sure you’re not using audience network as a placement. Most of the time that fixes the problem when this happens to people.

    • @Bulat_music
      @Bulat_music 3 ปีที่แล้ว +1

      @@AndrewSouthworth Thanks for getting back to me! I definitely have the audience network turned off. As far as 'Newer ad account' what do you mean by that? Would an older ad account perform better in Africa and/or Asia? Why and how would that be?

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว

      With newer ad accounts your pixel and account have very little data on the right type of person for your audience. Over time Facebook learns who converts, who follows you, who engages etc and uses that to make your campaigns even better. New accounts don’t get that benefit.

  • @k.santana
    @k.santana 3 ปีที่แล้ว +1

    Hey i always get the event setup tool thing! Is that really messing up my campaign? And in what way??

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว

      It’s only messing it up if you’re firing two events. If you use event setup tool with ToneDen and using view content, you may have two events firing every time someone converts.

    • @k.santana
      @k.santana 3 ปีที่แล้ว +1

      @@AndrewSouthworth gotchu, but what are the consequences of that?

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว

      The consequences are that Facebook thinks you have twice as many results as you actually do, so your conversions costs are actually twice as high as you think they are. It also messes up with how Facebook learns since it’s counting every action as being twice as good as it should be.

  • @calebbelkin9576
    @calebbelkin9576 3 ปีที่แล้ว

    Hi Andrew, great video! I am having a problem with creating a custom conversion for spotify (or any streaming service). I've set everything up but I can't get the custom conversion to go from inactive to active on the custom conversions page. Wondering if you've ever run into any problems like this? Thank you so much

  • @motleyspyros89
    @motleyspyros89 2 ปีที่แล้ว

    Hey Andrew! Following your guides I've done the installation multiple times, but I guess something has changed. I created a new pixel, closed the "Install Code" prompt as usual, but then nothing works and it urges me to install the code. Thing is there is no website, just a domain (which I've verified). Is there a turnaround to this or are the happy Toneden days over?

    • @leandrobremer-music
      @leandrobremer-music ปีที่แล้ว

      I'm stuck on the same thing. If I don't connect a data source nothing happens. Did you figure this out?

    • @motleyspyros89
      @motleyspyros89 ปีที่แล้ว +1

      @@leandrobremer-music Sadly no. So every artist ad account that had been successfully set up in the past works perfectly, but I can't set up new ones if they don't have a website. Don't know what to do with this anymore.

    • @leandrobremer-music
      @leandrobremer-music ปีที่แล้ว

      @@motleyspyros89 well I ended up using my website as my landing page. Still trying to figure out but as I already have a domain. That seems to be the best way to go

  • @cayvzcult
    @cayvzcult 3 ปีที่แล้ว

    I’m using chrome, ad blocker off, and still test events don’t work. And Toneden isn’t sending Page view/View content data to Facebook. Any idea what’s going on here? I can’t track anyone clicking without these firing.

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว

      Make sure you copied your Pixel ID correctly over to ToneDen. Aside from that it SHOULD be working, there aren't any other things you could tweak there.

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว

      If it shows up with Facebook Pixel Helper it should be working fine. I just thought of another potential issue if you're from the EU. ToneDen by default turns tracking OFF for some people living in the EU due to their privacy tracking laws (I believe some people's browsers have settings for this). In the bottom left of your landing page you'll see options for this as well, your browser may have told ToneDen to skip tracking due to EU laws.
      Of course that only applies if you're in the EU.

  • @KerryRR
    @KerryRR 3 ปีที่แล้ว

    Can I run conversion ads now with a new account on fb and not be banned?

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว

      Generally I recommend running $120 worth of other campaigns before diving into conversions to avoid running into issues, and also not publishing multiple ads at the same time for review.

    • @KerryRR
      @KerryRR 3 ปีที่แล้ว

      @@AndrewSouthworth Okay, and thank you for getting back to me

  • @Yakiraw
    @Yakiraw 3 ปีที่แล้ว

    it takes 1 houre to show the event on facebook test evet after i try it. adblocker is off. is this normal?

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว +1

      Hmm no normally test events is almost instant.

  • @bills7235
    @bills7235 3 ปีที่แล้ว

    Is it good to just link the spotify link instead of a link tree?

    • @AndrewSouthworth
      @AndrewSouthworth  3 ปีที่แล้ว

      Definitely don’t use a Spotify link, but I also wouldn’t use link tree. Use something like ToneDen or Hypeddit.

  • @BRUNNOASH
    @BRUNNOASH 2 ปีที่แล้ว +1

    thankkkkkkkU

  • @BTAVmusic
    @BTAVmusic 2 ปีที่แล้ว

    Why has my test events disappeared

  • @faceinstaads-english8968
    @faceinstaads-english8968 2 ปีที่แล้ว +1

    i will coment a lot...

  • @sosruko
    @sosruko 2 ปีที่แล้ว +1

    Is anybody having trouble with this right now? I can't get my Distrokid Hyperfollow to fire anything back to my Test Events page on Facebook. Pixel ID is correct - can't figure it out >

    • @AndrewSouthworth
      @AndrewSouthworth  2 ปีที่แล้ว

      Make sure you're using Google Chrome and you have all ad blockers turned off. Also sometimes if you're in the EU certain computers will auto-block pixels from firing, which is very annoying.