Perfect, these signals can hopefully inform all the important key events on the way to conversions to better inform google throughout the stages. Performance based signals Love this!!!
Why make this change? Conversions are a widely understood concept, but now all training, reporting and stakeholder understanding is out of date. For what end? Is Conversion Rate Optimisation now "Key Event Rate Optimisation"? No. Google, please stop
Conversions are now something you pay google for (through Google Ads), not something that your website generates, regardless of the source of your traffic. That's quite the paradigm shift, but I guess we'll have to get used to it.
To clear up the confusion, it may be better to keep all documentation in one place. For example, how to implement attribution on iOS devices. You've placed the necessary information in four different places across documentation for three different services.
This is cool! If we're a B2B app, should we track each stage of our sales process as a conversion, ie. conversion 1: sign-up, conversion 2: sales call, conversion 3: customer's first payment?
The biggest change is if you don't pay for the google ads. you have to calculate your "goal" rate yourself which we used to call them conversion rate not they called calc your self rate.
I bet no one could have thought about this confusing similarity across the two different platforms right from the beginning. Even a junior team could've done better.
Thank you, this is a game changer for micro-conversions and audience targeting optimization.
Perfect, these signals can hopefully inform all the important key events on the way to conversions to better inform google throughout the stages. Performance based signals Love this!!!
Why make this change? Conversions are a widely understood concept, but now all training, reporting and stakeholder understanding is out of date. For what end?
Is Conversion Rate Optimisation now "Key Event Rate Optimisation"? No. Google, please stop
Conversions are now something you pay google for (through Google Ads), not something that your website generates, regardless of the source of your traffic. That's quite the paradigm shift, but I guess we'll have to get used to it.
To clear up the confusion, it may be better to keep all documentation in one place. For example, how to implement attribution on iOS devices. You've placed the necessary information in four different places across documentation for three different services.
Great video on key events and conversions in GA4!
Thank you very much! This helped me create my first Key event :)
This is cool! If we're a B2B app, should we track each stage of our sales process as a conversion, ie. conversion 1: sign-up, conversion 2: sales call, conversion 3: customer's first payment?
The biggest change is if you don't pay for the google ads. you have to calculate your "goal" rate yourself which we used to call them conversion rate not they called calc your self rate.
UA please come back
Where do the key event details show up on the GA reports? Such as the event_value data?
how do i filter my key events in an explore dashbord ? i cannot show only the data for purchases and not every other keyevent ?
Does this include Campaign Manager 360?
Add this to the playlist 😶
I was totally confused before, and now I am even more confused. GA4 is a trainwreck.
this is amazing
Mi ha stufato
I bet no one could have thought about this confusing similarity across the two different platforms right from the beginning. Even a junior team could've done better.
IDK...its kind of easy??
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