On customer development: Go cold -- not warm, go wide, and keep refining your messaging. You need 40+ conversations until you'll probably start hearing the same things. On v0 of the product: if you're answering "what's missing", you can enter with something less than fully complete. If you have direct competitors in incumbents, find the parity that matters, even if it's a lot, and add your differentiation on top. On the market: it should be 2 years away where customers beyond the early majority wake up to realizing they need what you're building.
Here from LinkedIn, loving this ace conversation! Thank you!
Excellent insights and frameworks
On customer development: Go cold -- not warm, go wide, and keep refining your messaging. You need 40+ conversations until you'll probably start hearing the same things.
On v0 of the product: if you're answering "what's missing", you can enter with something less than fully complete. If you have direct competitors in incumbents, find the parity that matters, even if it's a lot, and add your differentiation on top.
On the market: it should be 2 years away where customers beyond the early majority wake up to realizing they need what you're building.
Excellent interview. Thanks!
This was awesome.
Thank you!!
Very excellent!!😍😍😍
No BS, this guy says is like is
for real - one of the greats