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Greenwashing: A Fiji Water Story
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- เผยแพร่เมื่อ 27 ก.ค. 2017
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In this environmental video essay, I take a quick look at greenwashing using Fiji Water's marketing campaign as a case study. I explore why green products are not necessarily as eco-friendly as their packaging suggests.
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I have lived in Fiji all my life. If you go to any public area, especially beaches, you can find mounds of rubbish that people dump and litter scattered here and there. Much of this rubbish is plastic and you'll always find a Fiji water bottle, or two, or ten. Our local television doesn't have any of their ads and this green marketing campaign is barely present anywhere locally. I think it's crazy how overseas they portray this image when here at home our environment is getting more polluted by the day and there are so many people who still don't have access to clean water. Just another case of a company catering to the developed world while not caring too much for the livelihood of the people on whose land their factories sit.
LH I travelled around Fiji this summer and our tour guide took us snorkelling to a place he’d heard was good (we couldn’t go to the original planned place because the currents had changed or smthing idk). Anyway we got there and not only was all the coral dead, but the surrounding sea was completely littered (the location was pretty close to the main shore), and yes there were definitely a noticeable amount of Fiji bottles. We theorised they were left by tourists who wanted the Fiji bottle for their Sc story or whatever. Anyway, since then I’ve started telling all my friends to stop buying Fiji water (and all plastic bottles) because of the massive green footprint it leaves getting to the U.K.
@@ailish3012 yes the coral bleaching is just another problem! I'm a diver myself and being around the reefs since I was little, there definitely have been some major changes in the last few years! :( The littering however is really a problem the locals contribute to, civic responsibility and education is lacking for sure. But then again, there wouldn't be bottles to throw if the big companies weren't churning them out to begin with! It's a really tricky one.
I went there last year and you took the words directly out of my mouth.
No water that is shipped half around the world is anything but green.
This kind of marketing is a shame.
@@krollpeter I simply can't imagine how dumb one must be to believe this bullshit marketing. Mankind is fucked beyond repair indeed.
Isn't "untouched by man" inherently a paradoxical claim? Since the company had to "touch" nature to get the water.
pure greed and evil marketing in a nutshell
If you mean irony then yes
no silly, it's done by only women
@@prod.hxrford3896 lol
It's not paradoxical, it is just untrue.
I live in Tasmania (Aus), and they just passed a law where all single-use plastics are now illegal!!! I'm so proud of this state
It's all of Australia
That sounds like a very bad idea. Some thing's are more energy efficient and eco-friendly by using plastic.
Lili Koch really that’s amazing
12kenbutsuri 😑
@@poppyrose1549 It is not all of Australia, just Tasmania
“One of the greenest things to do is to buy fewer things” I cannot stress this enough!! Society nowadays is obsessed with spending and we buy stuff we don’t need creating more waste. Do what you can, shop at thrift stores, drink tap water, buy local vegetables. Reduce, reuse, recycle everyone tries to recycle but forgets the first two steps!
Not everyone can drink tap water, here in Dominican Republic is not safe enough to drink at least you have a water filter, and most people don't have it cause it's expensive
Idle Sun That’s why I said do what you can
@@idlesun1645 If you can't safely drink tap water don't! The problem arises when people have access to perfecly safe tap water but still buy the damn bottled water. The money spent in useless bottled water could be spent to build modern infrastuctures in developing countries so everyone can have access to clean tap water.
That’s good advice if you want to destroy your home economy, and therefor increase poverty and reduce your country’s ability to send aid to developing nations.
>drink tap water
NO. and if you have to, get a filter. We don't know what pollution is in the water. and Aluminum Fluoride is literal poison at this point.
Look for better sources of water beyond a bottle or tap.
“Bottled at the source, untouched by man”
Unless they’ve trained some forest critters in the design, siting and operations of a groundwater extraction and bottling plant, that’s already a gigantic contradiction
it's just a fancy way of saying it's bottled automatically by a machine
Thank you! Same thing I thought! Like what? Are they dipping bottles in lakes and selling them? Are their bottles not filtered? Otherwise saying not touched by humans was funny as hell to hear!
not touched by man because only girls are allowed to work there
I know the comment above is a joke but that offends some people since man can also include females
Its true mec !
“Cage free” could mean no cages but could still mean “crowded in warehouses”
As in, "They are crowded together so tightly placing cages would decrease space" cage-free.
As in, never seen the sun in their life and packed so tightly they cant even stand.
As in, “we don’t train our chickens to be MMA fighters and put them in a cage.”
People dont buy Fiji water because its "artisan", they buy it because of the aesthetically pleasing packaging.
Artisan and artesian aren’t the same thing.
more like Apple effect to me, its expensive which is why people buy
My military canteen from the army surplus shop also has visually appealing "packaging". And its more durable than the current faddish water bottle of the year.
This is true.
Who buys it for the packaging? I buy it because of the taste
Yes please keep posting this...Im from Fiji living in Australia and whenever I go there, the land looks so depressing as well as the water not being top quality.
@christine h we have stopped developing then.The people of fiji dont even have proper houses and roads.
And I tot Fiji was a tropical paradise wonderland :(
@@huanghuang9815 depends where u go. If you want ignore that then go to the resorts. Highly recommend Warwick resort
Macron
Get out of here boi if you think you gonna say that to fijians, I don't take jokes!
I can’t afford Fiji water anyway.
cheap.
Lol
They are like 69 pence in England lol
@@ncxc-gn6bw 3€ in Germany
I cant afford bottled water
lol I'm living in Fiji but from Australia and Fiji water isn't owned by Fiji or a Fijian but a Canadian business man and it doesn't contribute to the economy either.
Actually, not a Canadian, but the Wonderful company, a *_American_* company.
If the company operates in Fiji then it will be contributing to the economy
@@alexgeelayyy yeah the question is how much arrives at the 47%
He should be sanctioned duck that guy
This is depressing and basically reminds me of that one part of The Good Place where we're all doomed because trying to make "good choices" seem futile because the structures in place make it nearly impossible to do so
yes! that's exactly what I'm thinking, this is what they meant, it's impossible being a good person nowdays
@@idlesun1645 it's possible, you just need to really look thoroughly into everything you do and buy
@@salmourn7316 yeah... I don't think i can do that. All that time spent in buying ethical products take time out of study, work and growth, the things that matter the most to me
@@idlesun1645 true. i think sudden change isn't the right direction but you could start small. gradually make more small changes n what not.
Brands: claim to be green
Also brands: wrap products in excessive plastic
but wait.... its *green* plastic!
"Bottled at the source. Untouched by man."
I'm rather curious as to what kind of magic they're using. How can they bottle it at the source without touching anything? Did they enslave Katara?
They employ women, underpay them so its basically untouched by man.
LOL
😂
Just don't buy bottled water.
I have too or else I will have too taste the BAD water. We have bad tasting water dipshit.
@@tritonvid9680 you can get a filter or get a water bottle and get some water from the drinking fountains
@@tritonvid9680 no need to insult you know?
It can't be helped. Some people don't have water at home. People in flint use it to wash in.
i only buy it when i'm out. At my home i could just boil my tap water.
In Australia, massive supermarket Coles don't sell plastic bags anymore, but at the same time they now produce little plastic toys 1000 times less biodegradable...
I know right. It's so annoying.
it doesn't make any sense :/
They sell those thicker reusable plastic and poly bags though. Which most customers use once, or only a few times. Far less than the number of times needed to make up for the energy and resources used to manufacture it. :/
They don’t provide plastic bags at all?
If water bottles were truly green, they'd come in cartons
GREEN cartons! xD
In the faucet
Cartons can be more water and energy intensive than plastics. Just reuse your plastic bottles rather than buying new ones, they last for hundreds of years, no need to keep buying more. Can't be said for the cartons. 'buying less' is usually the real solution
Something i wish would happen but likely wouldnt is that the government banned all forms of temporary products. If you want water, bring a permanent water bottle and fill it up at a water dispenser. If you're hungry and want to eat on the go, bring along ur lunchbox and have them fill it for you, go to the store and bring ur own bag. This will likely never happen because people are lazy and in the end companies want money
@@ZectonplaysMC well, to be fair, plastic bags are now being charged for in most European supermarkets, incentivicing people to bring their own bags. Most soda bottles were glass in the past, and recycled by the manufacturers, so don't count it out yet. The straw ban is stupid but has the right mindset. Things may seem grim in America, but the rest of the world is seriously considering these things and making progress.
why is it so hard for people not to just buy water filters (in the u.s at least). it's much cheaper and doesn't create anywhere near as much waste lol
Where I live we just bottle tap water, I only buy bottle water if I really have to but most times I just keep my reusable water bottle on hand.
Depending where you live city water might not be the safest to drink. Flint Michigan for example.
does using fridge water dispenser count as filtered tap water?
Exactly!
Apocalyptic my fridge has a light telling you to replace the filter so I think so, tho it may just be a really basic filter
Fiji is definitely paradigm of greenwashing. But this video makes some sweeping generalizations on green marketing. Indeed, buying fewer things is inherently a more sustainable choice, but when people must buy products why not choose one that is more sustainable than its counterparts? Such decisions by consumers show companies that it's worth investing in these markets, which then tends to open other markets for sustainable goods through acquisitions and investments (ex. Colgate acquires Tom's of Maine, and Clorox acquires Burt's Bees). I agree that not all sustainable/green products are actually better or genuine; many companies are just trying to capitalize on a trend. But for those that are, give those companies credit for changing their business models, beginning to address climate change, and/or prioritizing sustainability into their businesses.
"...but when people must buy products why not choose one that is more sustainable than its counterparts?" It seems like the main point of the video was about doing research about the products you buy and "buying intentionally", as in actually knowing what goes on with the process behind the products that are bought. Which is part of what you are saying too. It seems to me that what you are saying isn't opposed to what the video is saying.
@@JavadLuckey Thanks for this reply. I definitely think the video aligns with what @Keon Monroe is saying. Companies are putting "green" imagery on products without actually changing production processes. He says buy intentionally because by properly choosing the best option when we have to buy products we can steer markets toward more environmentally friendly processes. So yes it is definitely worth investing in these markets and changing the model, but the change should be logistic and not simply brand perception.
Matias Grioni Or just.... start realizing how capitalism has been damaging to this planet ...
Capitalism
if you think a capitalistic free market will course correct on a large enough scale in favor of losing profits for the sake of leaving natural resources unexploited youre deluding yourself
I never thought of Fiji as a green company, I just thought of it as a company with very fancy mountain water that costs a lot to transport.
Same
Please call it the "Fiji water" company not Fiji. Fiji is the country they get the water from.
To back up The Body Shops hemp cream, they have been practicing sustainability in there products ever since they opened. From having ethical farms, to never testing on animals, even going as far to as making petitions to ban animal testing in Canada. Also the cream it's made from is green. So it cant really be considered as greenwashing. There are no false claims on being eco-friendly on that packaging
I used to think that The Body Shop is not testing on animals but then I realized that they're under L'Oréal and they conduct animal testing :/ I'm not sure how exactly things are going down at The Body Shop but I just think it's a little shady which is a shame, really
"ethical farms, never testing on animals.. ban animal testing" Those things have nothing to do with sustainability.
@Beard Cheese I am by no means against animal testing! It's an useful way of finding out if ingredients are safe and it's essential for innovations in medicine. But if it can be avoided by using alternative methods, there's no harm, right?
Beard Cheese There is no need to when there is alternative methods available, their competitor Lush tests on willing human volunteers, i understand animal testing things of a more serious medical nature when scientists are say, trying to develop a new cure for something but as far as creams go company’s know what needs to go into them already for the most part so animal testing probably could be avoided.
Kim Taehyung * off topic *
The other day I saw something that said “made with real food” and all I could think was .... how bloody sad is that? That so much of our food nowadays is processed to a point of no return, that when someone is made with real ingredients it has to be advertised. Shouldn’t ALL food be made with real ingredients ?? Lol I hate the food industry.
It’s even worse: everything eatable is “made with real food”, even if it’s 100% lab made.
Why? Just because it is not natural, doesn't mean it is bad. And just because something is natural, doesn't make it good.
Ok so there is a issue with something you said.
Organic does not reduce our industrial footprint....it increases it. It's a good example of greenwashing. They use catch phrases and terms to make you believe it's a greener choice when in reality, it isn't.
Exactly! I was looking for this in the comments. Funny how a greenwashing video got greenwashed.
Could you elaborate this? I don’t see how organically grown vegetables increase our industrial footprint compared to non-organically grown vegetables.
Pesticides pollute a lot though
That really depends on the country, rules for what counts as organic, the products we're talking about, the way you measure 'green', etcetera. They don't always take all the harmful effects of pesticides into account, for example.
See the problem with your statement is that you have nothing to back it up, so it's just so hard to believe you when no facts are presented
Yeah, but, hear me out...
A E S T H E T I C
But seriously this is screwed up
Free lacrim
Having water shipped around the whole world to countries that have plenty of clean water sources themselves is one of my favorite "first world problems".
Want to be green, Fiji?
Make your bottles 100% recyclable and put plastic bins on streets or in stores for the bottles.
recycling cost more than making new bottles
I'm from Fiji and what you just said it stupid. Just saying..
The most shameless example is when labels have a faux "recycled paper" print on conventional bleached paper.
As a rule of thumb, if you're buying from any mainstream supermarket, it's not sustainable (supply systems, the logistics and employment models and high demand won't allow it to be "sustainable"). Period. It has to be supplied by a cooperative or similar alternative (local if possible) to even begin to be considered "green".
Even then, there are deceivers which consumers must look out for. (eg. farmer's market frauds). Economic production is a series of social relations, you have to build meaningful alternative relations in order to change production trends and create alternatives to mainstream suppliers, and ultimately "better" quality products. This cannot be done by operating within the mainstream market; thus it isn't possible when shopping at supermarkets. All you'll get is "greenwashed" products.
Preach!
Now this is some seriously misleading (and potentially dangerous) advice. Not everything can be sourced or bought locally, and yet there are things you and I need on an everyday basis. Sustainability isn't "binary", products from my local supermarket that are wrapped in recyclable paper or that don't contain microplastics are certainly more sustainable than such that are wrapped in square meters of plastics, contain microplastics and are being tested on animals. Don't make it so easy for people to say they have no choice.
Valid concern from you. Yet wrapping a product in paper doesn't make it "sustainable". A product is more than its packaging. It the whole sum of its production relations. So its not only the "end product" that dictates sustainability; rather the sum of all the processes it goes through its life cycle. It's not just about plastics.
Also majority of people in reality don't really have a choice in these matters. Many don't have access to such alternative products; let alone simply having the means to afford the increased prices. Not everybody is "upper-middle class" mind you. Many will continue to not have this option in their repertoire unless alternative markets are supported by those who have the means to do so.
There is an alternative consumers market in Paris which follows a popular trend that's on the rise nowadays. They sell sustainable products directly from local (national) non-industrial producers. Their model is so successful that mainstream producers and the markets they supply had to make changes to not lose eco-conscious customers. This alternative even had an effect on national legislation concerning agricultural processes. "Local" does not necessarily mean "immediate proximity". They have pretty much everything you would need apart from exotic produce. This can easily be surmounted with international partnerships across such cooperative alternatives. This is what I mean by my comment.
Conscious consumerism is not only about picking the product with the right packaging. It's about making a statement with the way you consume things; the way you effect the chain of production relations from the end-user side of things. You cannot effectively do this by consuming products that are intended to be sold through mainstream outlets. Industrial producers dictate the relations there.
@@omerfurtun4115 I highly doubt the efficiency of "changing the market". Especially because of the dire situation we are in. Commodity production will always lead to unsustainable exploitation of the ecosystem. We have to abolish the form of the commodity itself and restructure society accordingly.
I agree. Yet for the premise of this video, the example of socio-economical movements such as the AMAP in France (the one I referred to when I was talking about Paris in my original post) are trying to achieve this change via rethinking production relations a commodity embodies. By changing the nature of these relations, they create some pockets of alternity to what we have today. Some academics classify them as the "new social movements" which try realizing their emancipative agendas via alternative economic activities and institutions.
Im half Fijian but born and raised in California, been to Fiji many times and my first time i noticed that the people of Fiji dont even drink Fiji water. Its definitely a westernized product that you can find in the city or resorts instead of the small towns and villages.
please change the tittle of this vid to something more clk baity so much people can see it... it deserves more views
This is the first time i see someone saying to make something more clickbaity
That’s a stupid idea doing something annoying to combat something evil will probably push people against you people don’t like to be annoyed
Not kidding, I legitimately cried the first time I watched that Fiji advertisement.
Marketing can be really manipulative of emotions.
Let’s petition Fiji Water™️ to help provide Fijians with safe drinking water, who’s in?
Most Fijians have safe drinking water. I bet this guy has never been to Fiji.
Organic products could also be considered greenwashing, as they aren't eco-friendlier than "normal" food
Tomorrow I’m gonna have to convince a part of my family I don’t live with to stop buying so much Fiji water
How did that go?
Yeah
idk why u dont have more subscribers i love ur vids!!
IT is sad/funny how in USA they call all ORGANIC FOOD. It my country the same product is called just FOOD.
Rodrigo
All organic food is just food. A organic cheese puff? Still a cheese puff.
organic food is food that is produced and grown without pesticides, herbicides, fertilizers, etc.
inorganic or non-organic food is the same thing, except that they use pesticides, herbicides, fertilizers, etc. when producing and growing the food.
this mainly applies to fruits, vegetables, meat, milk, eggs (eggs?...eggs.), and some other foods (I don't know about cheese puffs tho lol)
both methods have their pros and cons and both methods may or may not be the best for the environment, it just depends on what they use (example : natural ingredients or chemicals)
(I know this was like 4 months ago but in case you didn't know, now you know, 4 months later)
Hello. I'm a korean subscriber and I really think this is a educational video for many people. So I made a translation in korean so many people can watch this video. I hope you approve it so many korean people can see this good video. Thank you very much.
Can’t. Stop. Watching. These videos are incredibly insightful.
lmao untouched by man. Did the holy ghost package the water?
0:25 you say "organic produce is needed if we are to reduce industrial and individual footprints" this is false
I was about to mention that as well. GMOs and non-organic farming techniques use less land, so they contribute to fewer emissions. Organic farming does not produce less carbon.
Was that a mistake?
Great vid! Studying marketing and advertising, hearing about greenwashing for the first time. Interesting concept!
The internet needs more videos like these. Thanks a lot.
I only generalised Fiji water with vaporwave until I watched this video. Oof, that's terrible. We all need to be smarter about our purchases, since these companies will still do anything to make a profit.
My career is in the public aid sector, specifically in the Pacific Islands. These islands are some of the most affected by climate change, brought upon them by the richer nations. They are really struggling. But, by using marketing (how dare they) they have managed to compete on a global level, no small task for these guys - they are not on a level playing field. Give them a break.
I love your channel so much! It has such convenient and accurate research that most people don't wanna spend time looking up. Keep it up, your content is unique and helpful.
Uh...I just love the timing of the animations you(probably guys) use. It is my second video I've seen from your channel; Just amused. Well done. 😊😌. Oddly Satisfying.
I just found your channel
And i am loving it
Great great content
@@_blank-_ and you're also polluting by typing and leaving this comment...(we all are
Although the message of the video is good, most examples of Fiji greenwashing shown in the video barely make sense. The only example that showed a logical contradiction was Fiji bragging about helping reducing emissions etc.. In the rest they just say it's natural. Just because something is natural doesn't mean it's sustainable. I can have all natural ivory, Mahagoni furniture and curde oil all produced by dirt poor people and packed into 5 layers of plastic. That doesn't falsify the statement that the product is natural. Fiji water may or may not be natural, but the video misses the point in many of the shown cases (just writing about Fiji here). The real problem intended to show, at least as how I understood the video, is faking environmental friendliness.
It makes it seem like drinking fiji water is this natural thing that is so close to nature when in reality it isn't at all., You seem to have missed the point
@@jonathandpg6115 I definitely see your point.
This is one of the greatest channel's on youtube. Thank you. 🌺
"Organic" foods is the worst type of greenwashing. All studies done on the topic show that they have the same or even larger environmental footprints in terms of land use, carbon emissions etc compared to science based farming. Just because the pesticides used are "natural" doesn't make them safer or better for the environment.
There is no "science-based" farming. There is farming that evidently pollutes the groundwater, uses carcinogenic chemicals, has their lobbyists convince the politicians that the former are completely harmless, uses up non-renewable resources for fertilizer, has a higher energy consumption and harms biodiversity, and there is farming that does the opposite.
@@MarianKeller Organic is not any less harmful to the environment though. That's what I think you completely misunderstood.
@@jonathandpg6115 Do you have any scientific evidence to back your claim up? Because the other side has a lot to back theirs up.
I may clarify that I mean organic farming in compliance with EU regulations, so that may be different from what you refer to.
@F Karma That's why you wash your produce. If cleaned properly, you shouldn't be ingesting any pesticides.
i actually feel like theres another that could be added to this list of greenwashing: a lot of vegetarian and vegan meat free products will have this whole Green Look and then you look at the bag and you cant even recycle it. thats a huge problem and its another one of those green washing instances in my opinion
So many of my friends drink Fiji water and use other “green” products, and they try to put me down for not liking said products. I try to tell them, but they’re so blinded by the ad campaigns. I mean, think about it, if the Fiji company actually respected the source water, why did they bottle it
Because it is not normal water!
I'm from Fiji and I would know better
Such an interesting and educational film. I have always believed Fiji Water was far better than normal bottled water because I was brainwashed by the advertisements. Luckily, I do not use water bottles, I drink rainwater but I do know many people use bottled water as their source of water.
I hope you keep on making these videos, even if a lawsuit comes. Fight the good fight, for Earth!
I like the video and all. But I'm do a waork about fiji, not the water just the country. So when you brought up the fact about 47% of fijian don't have access to clean water I got interested to write about it. but the resources you gave I can't find it, the first won't dosen't work for me even (I'm from Sweden and might have some with that)
KING LIKER try using a VPN to access the articles might work
Actually I have found many sources stating that only 53% of fijians have clean drinking water (I'm in US)
I know not everyone has access to clean enough water from their tap, but here in Italy and many other EU countries, tap water is perfectly drinkable. I wouldn't buy bottled water unless I really had to.
I wish there were an app or some such thing to aid in ethical product choices
Good on you is an app for ethical fashion
@@margaretf667 Thank you, I'll check it out!!
I live in Europe and we don't have Fiji water (I guess it's available somewhere). I remember visiting the U.S. and seeing a bottle of Fiji water for the first time, I was really intrigued by the bottle design with the double exposed picture that looked pretty through the water. So kudos for the design, but I totally agree with your sentiment, be aware of greenwashing and drink tap water if you can!
Video about Greenwashing, get 4Ocean bracelet ad. Ironic.
_rap game keeps on using fiji water._
slozor and honestly idk what they do there but Fiji is the best tasting water (as someone who avidly drinks bottled water) even if it’s not the best overall for some reason the ice cold Fiji is the best flavor
@@Justanothermusicnerdxo I prefer Voss but Fiji is awesome
Bottled waters have very few things to change taste
@@Justanothermusicnerdxo I never liked Fiji water. I always preferred Poland spring
Hi guys! if u love the environment, please use Ecosia as your search engine. For every 45 searches u make, a tree will be planted somewhere. if you think this is fake, u can always look at their channel in youtube. Also stay safe guys :)
The great irony of how 'untouched by man' also means 'touched by diseased causing bacteria and protist that still are there no matter how pretty the water looks in the stream'
i know its a small thing, but am i the only one seeing a bit of hypocrisy in the patreon thing?
"Shop intentionally" but give me money and i will send you a sticker :(
BTW good video, well done! :)
The narration of this video sounds so depressing 😔
I'm so glad to live in a country where tap water is actually drinkable and even tastes good.
Same.
I can't say i have ever thought of Fiji water as more environmentally friendly than any other brand. The marketing always hit me as "this product tastes more pure" not "this product is better for the environment"
Can I know whether thrifting is eco-friendlier than shopping new clothes?
Of course
@@googleuser8656 just making sure! very glad to know that
Yes of course! The clothing industry uses a lot of water (for cotton), oil (for microfibers and material shipping), pollutes rivers with detergents and dyes and creates a lot of exploitive labour conditions, sometimes even child labour.
This is the same thing goes for electric cars. People think all because when you're driving an EV doesn't mean that it isn't plosive in any other field when this isn't the case at all. Just to mine the lithium for the batteries is one of the most if not the most plosive process in the modern day mining industry.
Your videos are exceptionally good, PLEASE post more of these.
Best wishes bro!
That advert looks like something out of a movie set in a dystopian future. Like something playing on a TV in an episode of black mirror.
Never bought that overpriced water bottle. Rather buy a bottle of green tea or soda than to spend it on the scam known as bottled water
Fiji water is overpriced and honestly one of the worst bottled waters.
It's literally just water. ._.
All bottled water is overpriced. Use your tap.
ZRgaming ok it IS overpriced and all other things said about it in this video are probably true but it really isn’t one of the worst, trust me :/
Bringing back glass bottles? Would this help?
It would make the things that come in glass taste much MUCH better.
I would to some extent. But best thing is to drink tap water.
I generally drink filtered water from the tap but I remember this ad and thinking it was probably twisted with deception. I mean you can buy generic bottles of water that at least try by using thinner (therefore less) plastic than they do. Its still bad but not as bad.
I know it depends where you live but the ideal situation would be to filter your own water. First thing I did when we bought our house was install a whole house water filter, a under sink water filter, and of course a pitcher style filter. Figure by the time it gets drank its been filtered 3 times and honestly it tastes better than most bottled water. The only thing we use bottled water for is going out and even then we at least recycle the bottles. I know some people might not live in a place that you can trust the water coming out of your tap so its understandable some people feel they need to go with bottled water.
great videos homie
ty ty :)
Organic produce is not eco-friendly
Last year a few people of my class started only buying fiji-water, because it "looked cool" and it "tasted better than normal water". I'm actually really happy that I live in a country with clean water and those people just buy lots of water in bottles, hurting the nature and everything. It hurt me looking at their fiji-bottle-wall they build with all of the bottles. They probably spent about 150€ on trash.
my fav channel
this wasn't a great video, because it focused on the fiji company waayyy too much without providing concrete evidence of their pollution. it mentioned multiple times how their advertising was decieving because they aren't eco-friendly, but fiji's claims of helping the rainforest were never addressed. i felt like the meat of the video never came.
I'll be honest, I buy Fiji water for the taste. I've tried so many different water brands and those bottled water packs at the store. Simply put, Fiji water tastes better and makes me feel hydrated more than any other water out there. If you gave me a bunch of different water brands in unlabeled glasses, I could tell you which one is Fiji.
I've found that any spring water tastes good. It's Arrowhead and Crystal Geyser where I live, but it's probably different for you.
here in northern italy most waters come from the alps so they're all good
I used to think that all bottled water taste the same, but recently we changed our water to fiji for a year and switched back to a normal bottled water, it tasted different. Like more plastic(ish) taste.
@@tentifr oooooh. That sounds really good.
... just sucks that Fiji water has a shitty mineral content.
good analysis
What a phenomenal thumbnail
There is no ethical consumption under capitalism, have nice day
I see you color your world in black and white aswell xD
Under what theory is there ethical consumpton? Communism? Feudalism? Please tell us because there doesn't seem to be a better theory out there as far as I can tell
@@pbldiaz28 He is probably just a 17 year old who just learnt that word 😋
@@pbldiaz28 communism is inherently more ethical in terms of consumption since all production theoretically is worker owned and thus is not subject to exploitation through wage theft and unsafe work places.
When profit is not a vocal point, you can build sustainable infrastructure. Rojova is going through this process right now.
buh buh buh buh
have fun with your glorious communist future, just like venezuela and zimbabwe and the ussr and sino-communist china and cambodia and afghanistan and cuba im sure it'll work out just fine.
Get local water
Great video, but The Body Shop hemp hand cream is green because it's made of hemp. Which is green. Their products are generally packaged in the same colour as the main ingredients, e.g. red for strawberry, brown for coconut.
I tend to buy one bottle of water (I like Cumberland Farms' store brand because it's still the old-style, thicker plastic rather than crinkly-thin) and refill it from the tap for 3-4 months. I haven't gotten much more use out of the "permanent" water bottles I've had (mostly freebies from work) than from treating disposable ones as *semi*-disposable.
At the end of this video is greenwashing.. :SD
i don't know if you're joking or actually lacking brain cells
Keep up the good work!
Got an ad for runners made of chopped vegetation and post consumer plastic that magically turn into runners. It's a green washing ad on a video about why to watch out for it
In Australia we have this shampoo brand called "Nature's Organics" and upon closer inspection, it doesn't have a single eco friendly or organic component at all!
It gets away with it because it's the product name, not an "organic" label. This should be 100% illegal...
Who buys in a first world country bottled water?!
there are enough people sadly. I don't get it either! Tap water has outstanding quality in my country and yet people buy bottled water
tap water tastes like shit
@@yeahnoway111 Maybe stop eating shit then ?
You lot should try Wales tap water, freshest in the world
I do buy bottled water. I choose the brand with the best mineral values. It tastes better than tap water, especially when it's carbonated. Even though where I live we basically have one of the best tap water in the world.
The process of filling and packaging and transport Isn't that bad as if I'd buy fiji water.
Fiji water isn’t even from Fiji
It’s from New Zealand
Despite all the saying about green washing. Still fiji water is one of the best. What makes fiji water great is that there is no artificial processing or purification involved and its directly collected 4rm the source.
*Oh...*
Atleast Not drinking Fiji water again!
@@_blank-_ atleast they don't practice hypocrisy at such a level.
Ok so you managed to say fiji is 'greenwashing' but didnt say how they were detrimenting the environment at all other than plastic bottles. You had nothing to back up your case other than that. That many other companies do. This argument had no evidence, I'll enjoy my Fiji water thnx
shipping and producing the water emits carbon in the air
other companies don't claim that they are green, but fiji claims that is green which is not true. it's just as bad as others and even more greedy for greenwashing
seemo does Fiji really claim its green? It just says it’s a natural product from the island of Fiji, sure the imagery is literally green but it doesn’t seem to say “this product is good for the environment”
@@Justanothermusicnerdxo It makes it seem like it is. You don't have to say something to not imply it. They can't say it's a green product because it's not but they can light it up with beautiful nature in the bottle and say it's natural etc.
How to get environmentally friendly water:
1. open the water tap
2. Enjoy
How to be Eco ableist:
1. Suggest elderly and disabled use taps
2. Bully
as a kid we used the original green washing direct from the source, it was a green hose connected to the outside tap, I always asked would you like some water with your fluoride?
It's almost as if Capitalism sucks.
Well capitalism or starvation
@@user-vp9lc9up6v Anarchism or Annihilation
So which water you prefer.....are you god?
Honestly i was always a bit suspicious of fiji being 'green' for one reason- most other bottled water companies have taken steps to use less plastic in their bottles. From changing the shape, less plastic in the cap, thinner bottles, etc. Fiji's done none of that, that i know of, and the plastic still looks as thick as it did when i was a kid- it's a small thing, and possibly inaccurate, but it's something i noticed.
I don't think this add is aimed at people who care for the environment. It's aimed at people who want to take the last resources that are not yet polluted and use them for themselves. It's for people who want to be fit and healthy and feel good about themselves. They don't care that they destroy everything around them, they just want to have their little happy life and they take everything they can get to make it as happy as possible.