Hearing is believing | Bob Farnsworth | TEDxFrontRange

This talk was given at a local TEDx event, produced independently of the TED Conferences. Music is an immensely powerful, often subliminal, influencer. It impacts mood, motivates people, and affects our daily lives. This connection between music and emotion is integral to humanity. Awareness of this truth empowers you to influence others and possibly know when you are being influenced.
Founded in 1976 by Bob Farnsworth, Hummingbird Productions is one of the longest standing full service music production companies in America. The Nashville-based company has a repertoire of award winning material that includes: "Always Coca-Cola", Wrigley's "Double Double Your Refreshment" and "I Wish I Were an Oscar Mayer Weiner".
Bob has also composed music for numerous IMAX Signature films, including a Paris Film Festival award winner. As president, he has seen Hummingbird win multiple Clio awards, including a Clio Hall of Fame Award for the original Budweiser Frogs sound design.
Bob graduated from Furman University in 1974, and in the same year he was signed as a recording artist with ABC Records. Providence kept him in Nashville and he has spent the last 35 years building Hummingbird Productions. Farnsworth and Hummingbird have worked with innumerable and diverse artists, from Dolly Parton to Arlo Guthrie, from Ray Charles to Stevie Ray Vaughn; and with venues from the Philadelphia Orchestra to the London Symphony, from the United Way to the United Nations.
Bob speaks and performs across the country about advertising and the power of sonic branding. In 2010 he appeared on The Today Show as an industry icon and was a speaker at the annual American Ad Federation Conference. He tackles tough issues on advertising, branding and ROI with a sense of joy that is infectious and exciting.
Publications:
Bob co-wrote It's A Wonderful Life: The Rest of the Story and is producing with Star Partners (The Color Purple, Rain Man, The Mission) with a release date of 2015.
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

[@nataliedennis7050]

What an incredible talk!! Hysterical and funny!! And also informative and true! The power of music is magical!!!