What Makes a Bestseller? | Jonny Geller | TEDxOxford

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  • เผยแพร่เมื่อ 31 ธ.ค. 2024

ความคิดเห็น • 173

  • @continuousimprovement4528
    @continuousimprovement4528 3 ปีที่แล้ว +197

    IMPORTANT: Remember to turn down the volume before moving to the next video.

    • @marys7988
      @marys7988 3 ปีที่แล้ว +8

      Thank you ☺️

    • @stephaniemattson4457
      @stephaniemattson4457 2 ปีที่แล้ว +7

      Needed that! Thanx lol!

    • @MicheleLantieri
      @MicheleLantieri 2 ปีที่แล้ว +4

      😂 wish I would have read this sooner!

    • @diederikburgers242
      @diederikburgers242 ปีที่แล้ว

      A hero!

    • @RosanaHermann
      @RosanaHermann 10 หลายเดือนก่อน

      should have read your advice before opening another youtube window...

  • @AnnaMaledonPictureBookAuthor
    @AnnaMaledonPictureBookAuthor 5 ปีที่แล้ว +10

    Cat sat on a mat. - this is not a story
    Cat sat on a dog's mat. - now, this is a story.
    There are more little gems in this talk. Highly enjoyable.
    The sound gets better after a minute or so. I was able to hear everything just fine.

  • @booksalessecrets6944
    @booksalessecrets6944 4 ปีที่แล้ว +23

    Best-seller = Interesting book + Effective promotion.
    To be a Best-seller, not only must you write an interesting book, but you must also know how to promote it well !

  • @daviddrew7852
    @daviddrew7852 7 ปีที่แล้ว +95

    Never judge a book by the sound. A Fascinating talk despite the poor audio quality.

  • @scarletpimpernel101
    @scarletpimpernel101 6 ปีที่แล้ว +8

    everything aspiring writers needs to hear, and at the end he says 'reading is a creative act'. right on.

  • @Tori-vz5er
    @Tori-vz5er 7 ปีที่แล้ว +228

    when you praying the sound doesn't randomly normalise because you'll go deaf if it does

  • @yomyomcam
    @yomyomcam 7 ปีที่แล้ว +15

    excellent talk. people complain volume is low, but that makes you pay real attention to it

    • @4xfun563
      @4xfun563 5 ปีที่แล้ว

      Good point

  • @gunpowderboardgames
    @gunpowderboardgames 5 ปีที่แล้ว +20

    A really interesting window into how the book industry chooses and creates bestsellers. Good talk.

  • @BeCtieR
    @BeCtieR 7 ปีที่แล้ว +17

    Finally helpful video about writing. Thank you.

  • @CeruleanSounds
    @CeruleanSounds 3 ปีที่แล้ว +2

    Thanks for taking a chance on fellow Eastleigh boi David Nicholls, Jonny.
    -Cerulean

  • @Zeltan88
    @Zeltan88 2 ปีที่แล้ว +2

    A lot of people dream about writing a book and hope it becomes a success.
    I believe it is more important to visualize yourself writing a succesfull book and doing everything that is necassary to do so.

  • @TravellinMatt77
    @TravellinMatt77 6 ปีที่แล้ว +3

    The author makes some good points, but a guaranteed bestseller still comes down to three elements --- thriller genre, brand-name author, and major publisher. For example, here are the current top-five hardcover fiction bestsellers according to the New York Times (as of this writing): 1. Where the Crawdads Sing (Delia Owens) 2. Verses for the Dead (Douglas Preston and Lincoln Child) 3. The Reckoning (John Grisham) 4. Fire & Blood (George R. R. Martin) 5. Every Breath (Nicholas Sparks). All of these books are from longtime authors, all from major publishers, and three of them are thrillers. Despite some sudden bestsellers from previous unknowns (such as E.L. James, Stephanie Meyer, Suzanne Collins, and Andy Weir), I do believe that they are the exception rather than the rule. Brand names still drive the industry. And while I'm glad that Jonny Geller at least touched upon book covers, there is a lot more to book marketing than that. Marketing is essential--getting word out to established or potential readers, getting the books into the hands of reviewers, and publicizing books in trades. Do that, and you give yourself a good chance at seeing increased sales.

  • @heitorla
    @heitorla 7 ปีที่แล้ว +106

    sound is so low on many of your videos. Please work on it, TED !!!

    • @dustindmarks
      @dustindmarks 7 ปีที่แล้ว +6

      it's TEDx Oxford that's the problem, not "TED."

    • @MuayThaiMonkey
      @MuayThaiMonkey 2 ปีที่แล้ว +1

      Shhhh, you're writing too loud. I'm trying to hear.

  • @juliusantonovicius6454
    @juliusantonovicius6454 2 ปีที่แล้ว +1

    Omg I'm geting sooo manyyy goosebumps... He is totaly right 🤯

  • @vrhetinst
    @vrhetinst 7 ปีที่แล้ว +38

    Attention everyone who chooses to watch this--the sound quality is extremely poor. There are two main work-arounds for this:
    (1) Headphones. For some reason, when I plugged in my headphones the sound came through fine, at half the volume.
    (2) Captions. If you have good eyesight, and don't mind reading your videos, this works, too.

  • @lovetownsend
    @lovetownsend 6 ปีที่แล้ว +5

    My friend recommended me the show trigun and it changed my life. And i recommended my other friend neon gensis and it changed his life!

  • @myth86715
    @myth86715 4 ปีที่แล้ว +3

    I have never before in my life been so grateful for youtube subtitles

  • @endrehalasz
    @endrehalasz 5 ปีที่แล้ว +6

    “Nobody knows anything...... Not one person in the entire motion picture field knows for a certainty what's going to work. Every time out it's a guess and, if you're lucky, an educated one.” - William Goldman - Advantures in the Screen Trade - Warner Books, 1983

  • @susannamarker2582
    @susannamarker2582 3 ปีที่แล้ว +1

    Put the volume up. Right up.

  • @cazgreenham
    @cazgreenham 8 ปีที่แล้ว +140

    Couldn't hear it

    • @vrindagupta2472
      @vrindagupta2472 7 ปีที่แล้ว +4

      Caz Greenham
      enable captions. it might help =)

    • @jimmy_x557
      @jimmy_x557 7 ปีที่แล้ว +1

      Use Headphones. You're welcome!

    • @peterjonesdelacruz
      @peterjonesdelacruz 6 ปีที่แล้ว +3

      I using headphones and I still can't hear it.

    • @MarcusP52
      @MarcusP52 5 ปีที่แล้ว +2

      Headphones help but still too low. The video should be fixed and uploaded again.

    • @mdavis7834
      @mdavis7834 4 ปีที่แล้ว

      @@vrindagupta2472 It did help. the closed captioning was well done.

  • @fancyloafwinifred3897
    @fancyloafwinifred3897 4 ปีที่แล้ว +4

    Thank you. So, so helpful :) Honored to hear what a literary agent is looking for!

  • @محمدعبدالوهابعبدالحليم
    @محمدعبدالوهابعبدالحليم 3 ปีที่แล้ว +1

    A cat sit on the mat
    A cat sit on the dog's mat
    Realy good to hear.❤️

  • @thejimparks
    @thejimparks 8 ปีที่แล้ว +21

    Well done Jonny, brilliant, informative and fun talk.

  • @mooncheese6638
    @mooncheese6638 7 ปีที่แล้ว +41

    Fun fact:if you cant hear turn on captions. You can read. It makes you better.

    • @ahmeds6421
      @ahmeds6421 7 ปีที่แล้ว +1

      Thank you

    • @r.brooks5287
      @r.brooks5287 6 ปีที่แล้ว +1

      Thank you. Stupidly, it really hadn't occurred to me and I ended up finding this vid very helpful.

  • @victoriaevs4903
    @victoriaevs4903 2 ปีที่แล้ว +1

    Fabulous speech! Thank you

  • @mrdee0
    @mrdee0 3 ปีที่แล้ว

    Speakers blown not because of this content but having to turn up volume!

  • @givensishekano7414
    @givensishekano7414 7 ปีที่แล้ว +5

    This is a wonderful talk, thank you!

  • @craigenputtock
    @craigenputtock 4 ปีที่แล้ว +2

    Perhaps. But ultimately what makes a best seller (in the long-term sense of the word) is something original. Like the Polity of Beasts. People either hate it or love it, but they all admit there's nothing else like it.

  • @Australian_Lady
    @Australian_Lady 6 ปีที่แล้ว +1

    Mr. Geller, thank you. Brilliant and insightful content. I thoroughly enjoyed the exercise of listening with intent due to poor sound quality. Captions helped tremendously.
    Take away for me was:
    Communicate the core idea easily.
    Allow your writing style to be open, free, generous, uncluttered.
    "All that really matters is that the next book I buy might just change my life."
    Brilliant!

  • @ihath
    @ihath 8 ปีที่แล้ว +5

    Really enjoyed watching this talk.

  • @r.brooks5287
    @r.brooks5287 6 ปีที่แล้ว +5

    Writers out there. This is good stuff, it gives a different perspective. Put on the subtitles.

  • @UBSINGH-pd7fp
    @UBSINGH-pd7fp 6 ปีที่แล้ว +1

    Thanks for sharing your valuable experiences.

  • @Alice.in.Marmalade
    @Alice.in.Marmalade 8 ปีที่แล้ว +24

    fantastic talk

  • @InlawsOutlaws
    @InlawsOutlaws 7 ปีที่แล้ว +12

    Loved this, despite the sound level.

  •  8 ปีที่แล้ว +2

    very good this one, well-stuffed with striking examples as well, fine bitter conclusion

  • @cheerp7313
    @cheerp7313 5 ปีที่แล้ว +1

    A beautiful talk!

  • @DelOfTheShire
    @DelOfTheShire 8 ปีที่แล้ว +21

    Interesting talk. Well worth watching and listening.

  • @Missfarahbhanji
    @Missfarahbhanji 2 ปีที่แล้ว +1

    A brilliant mind.

  • @etaks99
    @etaks99 7 ปีที่แล้ว +53

    Loved it until I turned my music on afterwards and went deaf

    • @brunogrady4326
      @brunogrady4326 6 ปีที่แล้ว +2

      hahaha - the same happened to me! :)

  • @khomtatitelaurenvincentawa1432
    @khomtatitelaurenvincentawa1432 7 ปีที่แล้ว +2

    Quite insightful.liked it very much.

  • @marielalunetta6489
    @marielalunetta6489 2 ปีที่แล้ว

    Thank you

  • @QuickMoba
    @QuickMoba 8 ปีที่แล้ว +7

    Thanks for all the tips. I can hear this fine using a headset. Volume isn't even high.

    • @dustindmarks
      @dustindmarks 7 ปีที่แล้ว +2

      I have on a headset, and it's still barely audible, except with the output volume put at DANGEROUS levels.

  • @maxinewest4096
    @maxinewest4096 3 ปีที่แล้ว

    I think a good idea for a book is about a woman who is being framed over her own artwork, this woman started painting when her husband became disabled, and she started painting over ten years ago but some crooked politicians and his mobsters friends came up with ways to frame her.

  • @neghiethervil5606
    @neghiethervil5606 6 ปีที่แล้ว +1

    Playing Russian Roulette with my ears. Either way, this was worth the ringing in my ears once the next video popped up.

  • @maxinewest1326
    @maxinewest1326 3 ปีที่แล้ว

    I think this make a good book. the title is called Secrets it about a woman who being frame over her painting that she painted,. The story is people lying to help mobster make money off her painting, because they don't like her, so they frame her. By deleted videos footage of her buying art supplies and crooked people be coming into her home taken pictures of her painting.

  • @TaraDobbs
    @TaraDobbs 8 ปีที่แล้ว +14

    The recording of this video, the sound is too low. I've nearly blared my speakers and I can barely hear him at times.

  • @GarretRaja
    @GarretRaja 7 ปีที่แล้ว +1

    good talk on making it best seller

  • @TheChrisSumlin
    @TheChrisSumlin 7 ปีที่แล้ว +1

    That was really good! Nice work.

  • @xelakram
    @xelakram 6 ปีที่แล้ว +1

    Turn up the volume, please!

  • @manolingz
    @manolingz 7 ปีที่แล้ว +10

    something's wrong with the audio

  • @MrIndrajeet27
    @MrIndrajeet27 7 ปีที่แล้ว

    Very well put across...

  • @jakobw135
    @jakobw135 2 ปีที่แล้ว

    The audio is too soft. You have to strain to listen.

  • @oldsachem
    @oldsachem 2 ปีที่แล้ว

    Mr. Geller looks and sounds like a kinder, gentler Phil Silvers.

  • @morningcoffee1111
    @morningcoffee1111 6 ปีที่แล้ว +1

    TedX has really diluted the importance of TED.

  • @willrich3908
    @willrich3908 7 ปีที่แล้ว +3

    turned off and went to another video, thanks for blowing my speakers up.

  • @joeoselo2812
    @joeoselo2812 6 ปีที่แล้ว +1

    sorry!couldn't pick the sound

  • @booksalessecrets6944
    @booksalessecrets6944 4 ปีที่แล้ว

    Very good !

  • @geoffreynhill2833
    @geoffreynhill2833 7 หลายเดือนก่อน

    It's easiest if you've been to a public school and Oxbridge.🤔

  • @NaseemRakha
    @NaseemRakha 8 ปีที่แล้ว +1

    Very good.

  • @Giovannix51
    @Giovannix51 ปีที่แล้ว

    Why is the audio so low…

  • @justinlaboy6837
    @justinlaboy6837 5 ปีที่แล้ว

    or money. money can make a best seller just like in the "musc" industry. when there's a lot of money thrown at any project's advertising in order to ram it down the publics throats, it will always sell

  • @ethicalphytophage
    @ethicalphytophage 8 ปีที่แล้ว +1

    Pretty good insider info on the publishing industry - which is I suspect more about common sense than anything else. Use headphones to hear it.

  • @OK-wb1dy
    @OK-wb1dy 2 ปีที่แล้ว +1

    So what makes best seller?
    Answer: write something people relate to
    And story should be able to be reduced to a sentence.

  • @SimoneCastello
    @SimoneCastello 8 ปีที่แล้ว

    Interesting talk, crank the volume up to the top to listen to it.

  • @vvessel_
    @vvessel_ 3 หลายเดือนก่อน

    I can hear it fine

  • @greenlitlleman
    @greenlitlleman 4 ปีที่แล้ว +1

    Winnie-the-Pooh + Fifty Shades of Grey? We already have Lolita.

  • @judithjupe7111
    @judithjupe7111 6 ปีที่แล้ว

    Really had to work hard to listen to this, but definitely worth it. Succinct, brilliant advice for authors

  • @CliffG
    @CliffG 2 ปีที่แล้ว

    What's with the sound? Fire the audio person.

  • @gregfield9660
    @gregfield9660 7 ปีที่แล้ว

    I had not heard anyone make the point about 'the bridge' so far. Good advice for aspiring writers.

  • @theesperanzacompromisebyja9044
    @theesperanzacompromisebyja9044 4 ปีที่แล้ว

    I see that in a lot of ways.

  • @akray1153
    @akray1153 7 ปีที่แล้ว +5

    why the hell is the volume so low !

  • @kirstenclarkson1495
    @kirstenclarkson1495 7 ปีที่แล้ว +1

    Hard to hear so I had to listen carefully. I'm glad I did.

  • @prasantbanerjee8199
    @prasantbanerjee8199 4 ปีที่แล้ว

    Useful presentation: and the low sound concentrates the mind that bit more.

  • @Akrafes
    @Akrafes 7 ปีที่แล้ว +5

    Why are these talks are muffed down? Isnt there an editor checking these?

  • @Matislavio
    @Matislavio 4 ปีที่แล้ว +6

    So the first thing would be: To find that one sentence.
    God, it's too easy for me to create that one sentence! The rest is the problem xD

  • @sukanyajoshi2975
    @sukanyajoshi2975 4 ปีที่แล้ว

    How I can connect with you sir

  • @Andy-Christian
    @Andy-Christian 3 ปีที่แล้ว

    this is way too quiet. I have my sound volume maxed, and the volume on my speakers maxed, and he's whispering. Please fix.

  • @DougBernacchi
    @DougBernacchi 4 ปีที่แล้ว

    I have several novels in me to write...or finish.

  • @lizargh
    @lizargh 6 ปีที่แล้ว

    terrible sound quality. really want to listen but too too low.

  • @MariaMilenovasArt
    @MariaMilenovasArt ปีที่แล้ว

    priceless

  • @lilibethvilella
    @lilibethvilella 7 หลายเดือนก่อน

    Finally Published my 1st book at 50 on finding wholeness after divorce called “THE SUN ALWAYS PIERCES THROUGH” 🌳☀️

  • @rodneyholmes720
    @rodneyholmes720 5 ปีที่แล้ว

    Great.

  • @einsteinwallah2
    @einsteinwallah2 8 ปีที่แล้ว +8

    can't hear ... bad recording ... will thumb down this and try to find another copy of this

    • @vrindagupta2472
      @vrindagupta2472 7 ปีที่แล้ว

      Einstein Wallah
      enable captions. that might help =)

    • @dustindmarks
      @dustindmarks 7 ปีที่แล้ว +2

      still can't hear it, duh!
      it's not my job to workaround their #Fail

    • @vrindagupta2472
      @vrindagupta2472 7 ปีที่แล้ว

      I am not sure how you hear captions maybe you could try reading them...

  • @sushmajoshi8666
    @sushmajoshi8666 7 ปีที่แล้ว

    Hold up your laptop and put it close to your ear. Hold it up for the next 16 minutes.
    Nice talk. Those five word sentences are classic American workshop Strunk and White "elements of style" writing--thank god someone is there to give a concise and clear illustration of how that is absolutely not mandatory, as many so-called editors in the US would like you to believe. I like all the Shakespeare and the bloopery book covers (Charlie and the Chocolate Factory) are fantastic.

  • @jc-py7di
    @jc-py7di 4 ปีที่แล้ว +1

    Good stuff, poor audio

  • @angeladoraisani7304
    @angeladoraisani7304 2 ปีที่แล้ว

    No sound except low low blips of what I assume to be words. The mike is at the lips ....I can't believe it is a malfunctioning mkre because the audience would be saying....we can't hear. Plz turn on your mike! Therefore it must be in the posting I the general public???? Not good public relations. Was looking forward to hearing what he had to say.

  • @MrIndrajeet27
    @MrIndrajeet27 7 ปีที่แล้ว +2

    Ted needs to work on this low sound problem.

  • @janbrigman9948
    @janbrigman9948 5 ปีที่แล้ว

    Volume is too low

  • @Skorpi00007
    @Skorpi00007 5 ปีที่แล้ว

    Anyone found a better video of bestsellers? This one has sound problem

  • @kvnnsi
    @kvnnsi 5 ปีที่แล้ว +1

    wow! 7:02 is just powerful. I paused to read.

  • @ELLE_NESS
    @ELLE_NESS 4 ปีที่แล้ว

    I have to stop chewing until the video is over

  • @ethelbertezemobi5103
    @ethelbertezemobi5103 5 ปีที่แล้ว

    I am newbie working on my writing skills. Please could someone suggest for me a good writer's forum I could join. Thanks in advance

    • @panjorawashere2813
      @panjorawashere2813 3 ปีที่แล้ว

      Well, I know there are subreddits about writing related stuff on Reddit. So maybe you can try it there? X3

  • @seokhoonjun6138
    @seokhoonjun6138 6 ปีที่แล้ว

    for people who have difficulties listening due to low volume, try transcript or don't bother. the title is overly promising. he says that both the audience and the author make the best sellers instead of just the author.

  • @PureLore
    @PureLore 3 ปีที่แล้ว +1

    Pardon?

  • @angelntonyoutube
    @angelntonyoutube 5 ปีที่แล้ว

    Please fix the volume 💖 even if you have to upload it again.

  • @liebehappy6863
    @liebehappy6863 6 ปีที่แล้ว

    Ted's trying to keep what makes a Best Seller a Secret. the best seller is the subtitles for this video lol

  • @Andrea_Manconi
    @Andrea_Manconi 5 ปีที่แล้ว

    It's one of those days, when I only get inaudible videos!

  • @DrShreekanthHegde
    @DrShreekanthHegde 5 ปีที่แล้ว

    Pls republish this video.. with better quality sound!

  • @jules-bz5vc
    @jules-bz5vc 4 ปีที่แล้ว

    It sounds a lot better if you hit 'subtitles'.🤷‍♀️

  • @ofmbi
    @ofmbi 6 ปีที่แล้ว

    Why is volume recorded so low! ):