Not a fan of the AI ad, however much like with Some More News, I recognize that we still labor under the oppression of Capitalism, and the crew needs to be paid. Would give you bonus points if you started doing increasingly more sarcastic ads for AG1 or something like Cody does on the showdy
@@hyperionsamashe did it for the tony that’s coming for the show she wrote. The director wrote joker two to piss you off specifically so looks like it worked!
Coffee, alcohol, and beauty/skincare are also some of the hardest products to differentiate quality for your average consumer. The celebrities can mark it up like crazy and the fans will think it’s just really well made
I would include fashion brands as well in that. As long as it isn't the absolute cheapest clothing you've ever worn most people wouldn't really care about the quality since fast fashion is such a thing these days
That's not true for beauty. Beauty and skincare has a whole community built around picking apart the quality. Especially since it's so oversaturated. That's why Rihanna's Fenty Beauty and Selena Gomez's Rare Beauty have been doing well for years but Gwen Stefani's GXVE Beauty is already shutting down.
@@Genevieve1023 that’s why I said the average consumer. If you’re really into the specific niche. (In this case beauty/skincare) it makes sense that you’d research to find one that works well for you. But if you’re just doing it to support the creator; and you don’t really use those type of products a lot. You’re probably not gonna understand
@@SuperPoweredGames That's true. But female pop stars and actresses have primarily female and femme queer fan bases. They've been using beauty products since they were teenagers.
Something not mentioned in the video: notice how all of these products are not easily quantitatively measured. Their value is based entirely on personal taste. These celebrities know that they are selling crap, but no one can really prove that it's crap.
@@theultimatechampion154if you are the average consumer, it's really hard to tell high-end and mid alcohol, coffee, etc. products since unlike electronics or furniture, their standard is much less objective and vague. Celebs know this and market mediocre products at an inflated price, knowing that fans will eat them up
It’s basically just idolizing/ wanting to be like them. The only time this actually works is in fashion but it takes like 20 years to get any sort of real recognition (Kanye and Pharrell), cosmetics products probably have the most research/ backing that just needs a celebrity endorsement but the thing is most celebrities have done surgeries/ work done so it’s not really a valid result even if the product is good
Someone down the line has to be an expert though. I mean, there are rules and regulations and all that when it comes to food products. I see celebrity products on the same level as these cheaper in store brands. The stores buy the products from experts and have them repackaged with their own labels. And you don't refuse to buy the Aldi brand vodka because Aldi is a supermarket, not a vodka distillery ... What I don't understand is why people are willing to pay extra for celebrity products, because they are almost always a lot more expensive than the in store brands.
@@a.m.doesit9347 I hope that ends up being the net effect of all of this. The people get so sick of celebrity endorsement that these products stop selling.
You remember the Simpsons, where Krusty the clown would literally slap his name on any old crap, for money? This is exactly the same. These influencers are just Krusty.
If I see a brand doing promotion with celebrities, that's definitely a brand I won't be buying. It's like brands doing ads on TH-cam, if I see an ad interrupting my video you won't see me near that brand ever.
Tbh that's a bit extreme. We should understand that there's no link between the quality of a product and who's sponsoring it. For example I wouldn't stop using notion just because FP sponsored it, just like I'm not buying gin I don't like even if sponsored by a nice actor.
If I see celebrity-focused products today, it's a big red flag that will likely turn me away from ever buying it. I mean, think about it, if a product is not good enough to be attractive without a celebrity trying to sell it to us, then it's probably not that great. If the product is taking a big chunk of the margins of the product towards marketing it with a celebrity, that means less money spent on the product itself. If a celebrity is making a brand based on using their clout, it's going to be focused on profit margins more likely than not, and NOT focused on passionate people trying to make something excellent.
James May is probably the most professional drunk the world had ever seen. So naturally it makes sense that he now has his own Gin. And I will always appreciate an old drunk english man with terrible hair and an even worse dress sense than a supposedly squeaky clean, manufactured, Hollywood actor or actress. May is a proper bloke who lives in a tumbledown house full of old motorbike parts, who only uses his wealth for stuff he truly needs like when his local pub shutdown he and a mate bought one. So they will always have somewhere to go and engage in their drunkeness. James May is more of a legend than any modern celebrity.
@@charlottedk Another one of us (apparently rare? wtf? WHY) females screaming DO AN EPISODE ON GOOP! and may God have mercy on that poor writer's soul.
At least Aviation Gin was an award winning product BEFORE any celebrities were involved. So I think that it is a little different vs the Rock or Kendall Jenner. Aviation Gin needed something to get a well-regarded, but local/regional, product to the national stage -- so rather than private equity, Ryan Reynolds as a co-owner (basically large stake equity holder) made a lot more sense for both capital and promotion. And unlike a potential private equity deal, the quality of the product was unaffected and the gin remained well received. Ryan as a spokesperson also fit the personality of the gin, distilled in Portland, OR -- a place known for sarcasm, cynicism, and weirdness. It's closer to Nike shoes needing an athlete that fits the brand as a spokesperson -- after all, no athlete knows anything about EVA foam composition, grip patterns, etc..
Reynolds got me in the door to try Aviation gin, then it was the quality of the product that keeps it on my bar. I can't say that for other celebrity products I've tried.
@@WhiskyCardinalWes It is seriously one of the only celebrity spirits I can say matches the asking price. There's also something to be said about aviation making its way into the common gin "vernacular". It is a style others get compared to and it gets specifically selected in mixology for its profile. I cannot say the same for 818 or teramana tequila. Sure Ryan played the same game as all the others but at least he chose a quality product that is priced fair and isn't ripping anybody off
As the guy who makes it; trust me when I say it isn't small batch lol. Its made in a gin still that's four stories tall. Its also not made in Portland. Its trucked from my distillery and bottled there. You would also be disgusted by the amount of roaches and spiders than end up in it.
@@HavocSmasher Hey, roaches and spiders are extra flavor lmao. Unlike food I really don't have an issue with (certain) cleanliness infractions when it comes to alcohol. I've seen how my grandpa makes wine from his own grapes, and it's still delicious. I'm sure y'all keep your stuff cleaner than he does 😆
I've used Mint mobile for the last seven years and actually wanted to drop them when they partnered with the actor. I was genuinely mad when they were then sold to T-mobile.😣
@@NateNoblett The pros and cons of having t-mobile's under umbrella prepaid services such as Ultra Mobile or Mint. It's that it says ultraband excels and it's unlimited it does not. They promote that it will work even in blackout areas and it doesn't. We went out for a trip to Washington and once there, I had no service. I had to buy a new SIM card. Long before they paired up with paid-up actors their services were great now, because they have a celebrity in their pocket, they have changed a lot of things. I'm back to paying a high price to the main company Verizon Mobile. It has gotten better for new subscribers.
20 years ago or so, pop culture world would be outraged by a popular celebrity exploiting poor people (mint), but now everyone cheers him on for being such a likeable entrepreneur. Very different attitude toward celebrities and exploitation now. It's OK if we like them.
@@andylindsaytunes yeah the whole $15 starting price or I think like $25 or $30 for "unlimited." But you have to buy like 3-12 months at a time. Tello and visible are much better options than mint. Also we really should crack down on carriers being able to call a 35 GB plan "unlimited"
@@andylindsaytunes Ryan is a very particular case too, because nobody cared about him until he got the Deadpool role. He worked tirelessly to have his real self be associated with the Deadpool character, becoming a "funny guy", so that people transfer their positive opinion of the character towards him. I've seen this happen as it was developing in real time and it was baffling. I'm convinced that people have an incredibly positive opinion of him(and consequently his businesses) solely because of a fictional character he didn't even create, and that's why he's become a media juggernaut that can't even be criticized. I saw the vast majority of people online believe that a full grown white american man "couldn't know" that he was getting married in a plantation with ex-slave quarters, when that scandal came out some years ago, this is mental.
@@kelljanesmith Donate the "profits" is scummery than they want you to think. It just means they can say they have more and more expenses or growth they need to cover to lower the amount they need to give away. They're the ones who define what is profit and what isn't
Waiting on a video titled "How Notion and other productivity apps scam you into thinking they're increasing your productivity but they're actually not"
Notion is legit. It is really what you make of it, it can help you a lot or be totally useless depending of how you decide to set it up. Also I feel like their goal is for normal users to see how good it is for free so they can recommend it to organizations where a subscription is needed.
Is it a scam if everybody's supposed to just know how it works? Like it's not that the software itself is ever uniquely capable of letting you get things done, it's that having a new toy to play with helps you trick your brain into hating working less.
I do not think that the apps are the issues. As someone who tried multiple apps, it depends on what fits you and your needs and if you are willing to adapt to the change. I do think that all the productivity influence are saying the same thing. For example there are recommendations on time block which might me great for some but it give me anxiety. Or the tomato method (25 min work / 5 min break) which again doesn't work for me even when I adjust the times just becouse I cannot take a break in the middle of something I loss my constentration and it take me time to get back to that stage.
From what little I know, the celebrity tequila trend has created kind of a problem in Jalisco. They have been destroying local ecosystems to plant more agave (which take 5-6 years to mature) and have been uprooting agave plants before they mature to fulfill the orders. Not only is this affecting the local wildlife but it has also increased agave costs for the old school tequila distilleries that try to make it the right and sustainable way. Also, on avg, celebrity tequila has a bunch of additives to make up for their low quality (due to unmature agave that gets used) making it a bad product overall.
As someone who don't use and never used TikTok, Instagram, Twitter etc., and only use TH-cam, I'm basically "living under a rock" when it comes to exposure to all the advertisement mentioned in this video: "What's a celebrity product?"
Exactly. I have TH-cam and Netflix with ads. Everytime a paid advert plays I walk away to get something done and come back when I hear the commentator talking. I know that sometimes we can skip the ads but these YT creators do earn a % from them. As for Netflix, they are just fully annoying! Once I'm done watching One Piece I will be unsubscribing.
I know what they are, but I also know to studiously avoid them. I want a product because it's high quality and it will last, not because someone famous made a million dollars endorsing it.
Levi we love you but please check out the environmental impact of AI. Gittemarie Johansen did a whole deep dive on it. Otherwise love your work and this channel. Keep up the great work! xx
Yeah, fair point. I think Notion is useful for a lot of people, but it's still useful without AI features! If you can avoid using generative AI, it's a good idea to - the amount of energy it consumes is insane.
second this, i was surprised by the sponsor. if we are gonna use ai, let it be for the important stuff only, like discovering the cure for cancer or something
While it is important to not fall into the Tu Quoque fallacy, it is ironic that a channel with essentially the mantra of, "don't buy/pay for stuff you dont need, it's hurting the planet," is promoting a paid Notetaking/Spreadsheet/Scheduling app infused with Ayy Eye of all things. Celebrity products are just overpriced cash grabs that unfortunately work on people, this video is completely right on that. In addition to that point, and not in spite of that point, this channel still needs to be held accountable for what it promotes. (Also gotta love that subtle lie by omission of saying "just 10 dollars a month" after a whole spiel about working in a team of people, while you can see in the background it says "per seat," meaning it absolutely costs more than 10 bucks a month if you want to use it in the way the segment advertises it)
Notion is free(at least for personal use, I haven't checked team use). I use it for my stuff and my company uses it for project documentation and it works well for those uses
People care too much about brands without considering the underlying value proposition. Celebrities take advantage of that perception to sell us overpriced garbage. That's just my opinion though. I'm disappointed in society but it's not like I can do anything about it.
Yup, Clooney pioneered this mediocrity by introducing his Casamigos tequila which sold like hotcakes. Anyone who knows tequila knew it was overpriced and average at best.
I feel like part of the reason these celebrities do this is so they can feel better about themselves, almost like they actually made something of themselves. When you're an actor all your life you may feel "yes i have it all, but I need to prove that I can *build* something", so they go make a coffee brand roasted at some factory and feel accomplished with themselves
Finally someone said it... I'm so happy that FutureProof took the wind out of the celebrity sales model. I've been saying it for years! So appreciate a video I can share with my moronic family members that think Celebrities are there to "help" them make better buying decisions!
Answer = they tend to be just bang average or mediocre products that get a celebrity/influencer branding and endorsement to raise their perceived value. Btw typing this before I've finished the video (I'm 7min in), but that's just my own little theory as to why a lot of them end up just being mediocre fluff same with expensive brands that live and die by their status and perceived value rather than what they are actually worth. Keep up the great coverage as always 👊🏿🙏🏿
George Foreman grills are awesome, we picked up a large & small for like $3.99 at Goodwill. Just perfect for turning a boring sandwich into a panini or cooking a couple burgers & pineapple slices 😊
Yeah, I wore my original down past the teflon coating. And then last year a friend bought me a new one as a housewarming gift. So, that's one I can get behind.
Ya i like em. My grandma had one. Was handy to have if i ran out of propane in the bbq or it was to cold to work right haha. Decent sturdy grill. Not expensive either
I think the thumbnail claiming "It's a Scam" isn't quite correct. It's a ripoff might be more appropriate. Scams generally involve handing over your money and receiving nothing in return. These products are just overpriced relative to their quality, purely on their association to a celeb. Glad to say I've never bought anything as a result of any celebrity connection.
A scam, as in a dishonest scheme or a fraud, could easily be applied here. Tricking people into thinking that the celebrity is actually stopping by to taste and check for quality, or that they actually use the product, is by very definition a scam. Showing the Rock checking barrels or a celebrity checking on coffea plants when they only ever did that for a photoshoot, to make you believe that they are doing this and taking responsibility for quality, is a scam.
I almost spent a small fortune on Metallica whisky. Then I remember I'm from yorkshire and we're not stupid with money. I went to lidl and bought a bottle of kentucky gold bourbon for €11 a bottle
Dude, you're from the UK. You could literally drive to Scotland and get a proper whiskey from the factory. Heck, i have a goddamn Lagavulin 16 in my house...but then again, i'm also guilty of buying AC/DC Ballantine's.
It's ironic this video's topic doesn't mention TH-camrs promoting products they don't use and "claiming" they always used it even before they were sponsored.
Before getting into the video, I feel like the reason celebrities are moving into products and businesses is because the age of “Movie Stars” is over… the “A list Celeb” culture is dying. Yeah we still have big celebrities but people don’t just go see a movie because RDJ is in it… everything after Endgame for him basically failed. Celebs can’t get by on just being a celebrity anymore because modern people can essentially “celebrity worship” online, “interact” with famous people and build parasocial dynamics. People don’t want movie stars anymore, they want to feel like they’re friends with a celebrity. So a ton of celebrities are pivoting to social media, or products. Sometimes both. They do it because they can no longer coast on a face and name like they used to. That’s my theory… now I’ll watch and see if I’m close!
Just imagine if instead of the same slop, celebrities started sponsoring buildings and parks. The national park of Canada sponsored by Ryan, train stations sponsored by Blake, a sport stadium owned by the rock, Idk if that’s even possible but it feels like with all the zillions these people have they could be doing something more extravagant and beneficial to the community.
Those ideas require actual investment. They’d have to actually DO something rather than sit back and wait for the cash flow. As with all things, money talks, everything else walks.
A local discount grocer has been trying to offload bottles of Tingly Ted's for 47¢ and cases of Prime for $15. No one wants them no matter what names get slapped on them
Right, you mean an app nobody is forced to buy, provides something certain people have been asking for, is free for the most part, and mainly exists as a way to support MKBHD and this app's future services. Yeah, I don't get the outrage.
@@mycelia_ow you havent even downloaded the app. It’s garbage. Also, marques is literally multimillionaire status. Do you have the bandwidth to defend his greed? Lets be real. This is pure greed.
I bought Old Camp Whiskey a while back, just because the bottle looked interesting. Only to have a family member ask "you listen to Georgia Line?" "Who?". I don't listen to country and had never heard of them, i just wanted my whiskey!
If I buy a product that happens to be endorsed by someone, or some people, I like, or don't like, it is because I am curious about the product itself, and I might like it, or not.
Reminds me of Jessica Alba's Honest brand, which she apparently started because she didn't want to use toxic products on her children, but most people don't know girl was a cigarette smoker.
What does her being a cigarette smoker have to do with her not wanting to use toxic products on her children? I do all kinds of unhealthy stuff but still do as good as I can do for my kids.....
The comment is valid. I mean, there's a level of irony when someone will go to that extreme to build an entire company of alternative cleaning products in order to keep their kids healthier than what they might be if exposed to toxic cleaning supplies and products, but not do the same for themselves and their own health. Additionally, there is strangeness in the fact that she only wants to use "clean" products in her home and then goes on to pollute the environment with extremely harmful chemicals. Second-hand smoke is no joke.
@@madrush24 The thing is, I think she made up that whole story. She was probably approached to be the face of the brand and she just lucked out. She definitely isn't this entrepreneur business woman, neither is Selena Gomez, Kylie Jenner or Rhianna.
@@ian3580it's very well established that second hand smoke causes health problems, but there's also evidence that third hand smoke, which is substances on your skin, hair and clothes off gassing for a significant period of time after smoking, causes the same problems.
just me.....i prefer products that arent endorsed by a celebrity, because i always think: "wait a minute......this dude gets payed......and i pay for it with a mark up. screw this."
I don't really blame anyone for wanting to have a more passive source of income. It's ridiculous for already rich people wanting even more, but that's nothing new. I think it falls more on the consumer to not buy something just because we're a fan of the person endorsing it.
A celebrity endorsement is an automatic red flag that the company makes a poor product and even worse decisions. If the product is good/needed/fairly priced, it sells itself. If the product is not, you use a celebrity.
It blows my mind that people actually care about this shit. I choose my favorite liquor based on how it tastes. I choose my clothes based on how they look on me. Never once in my life have I thought, “I’d like a shot of tequila but I’m not sure what brand…I wonder what the Rock’s favorite brand is?” I might choose a brand based on what my friends recommend. My friends know my tastes and preferences. Celebrities don’t. I’ve never met them.
It's their version of a side hustle. Extra money they can make off their fame without having to really do anything but sign a contract to get paid for the use of their name. When they decide to retire or their fame bubble bursts they'll have some extra stacks of their fans cash lol
This channel seems to be his main income stream, thus seeks to maximize its monetization with ad sharing income, sponsors, and a donation site/account (i.e Patreon). Next, we may see a pay-wall.
Cool. Next, can you do a video on why we get not one (3:10) but two (13:37) commercials in a video on TH-cam even after paying for Premium which is supposed to get rid of commercials??
Those are video sponsors, not TH-cam ads. If TH-cam paid more, they wouldn't have to do them.....But some probably still would because it is extra money
If I see a celebrity name on a product, it’s an immediate “do not buy”. No Michael Jordan kix, Rihanna cosmetics, celebrity perfumes. Even the George Foreman grill took 20 years to figure out how not to drip fat on the counter! But my 65 yr old cast iron grill does the same thing and no messy fat drips.
I don't fall for their products just non-sense and so many people believe it to be the most amazing thing on the earth. Buy products from reputable companies.
I remember when I was a kid seeing a picture of a basketball star holding a Mr. Big up to the camera, big grin on his face. That was the whole ad. I remember wondering, "How does being a pro basketball player make you an expert on candy bars?"
One of the promises that the internet has delivered on is that I’ve been able to completely cut out celebrity nonsense. I don’t see their ads I don’t hear their gossip. It’s wonderful. Every now and again something will slip through about what some young star is up to and I have no idea who they even are.
The George Foreman grill is the perfect example of this in my opinion. It wasn't till like a few years ago that I found out that George Foreman was actually a boxer and had no hand in the conception or production of the griddles. The creators just asked him to put his name on it and be the face of the brand essentially. I was firmly gobsmacked by this information but now that sorta thing is just a regular Tuesday 😅
Ryan Reynolds’ approach with Aviation is not exactly the same as most other celebrities’. A lot of these products are essentially white label with a new logo and name slapped onto them. Aviation was actually made by a local distiller in Oregon, which sold the rights to Davos Branding. Reynolds then acquired a stake in the Aviation brand and marketed the heck out of it until Davos sold it to Diageo (the Smirnoff guys). The distiller, however, has not changed to this day. Aviation is a far more legitimate brand than e.g. the Rock’s tequila, which is just a rebranded white label tequila.
There is nothing new about celebrity endorsements of rather esoteric products. Back in the 1960s, when I was 10-years old, I ran across a small ad in one of the old trade magazines my father had stacked in the garage. The ad had a mug shot of baseball player Mickey Mantle endorsing a brand of large stadium speakers, with a speech balloon having Mantle commenting on the speaker's clarity. I remember thinking to myself, "What would Mickey Mantle know about speakers?" Years later I realized that Mantle likely didn't even know he endorsed a brand of stadium speakers. The ad was undoubtedly something one of Mantle's publicists OK'ed for a fee. I imagine the fee might have been worth it for the speaker manufacturer; having Mantle's photo in the ad certainly made the ad more noticeable than otherwise.
I remember the time when I DID CARE about the content of this channel because it was made like he cared about BRINGING SOMETHING NEW on the subject. This video starts with a statement and doesn't evolve or develop anything. And this channel has a Patreon page of course, to keep the consumerism alive
While watching this video I was thinking how I'm never swayed by celebrities to purchase something. I'm not an impulse buyer, I'm careful and I'm frugal. I just watched 30 minutes of Trump working at McDonald's and I haven't eaten there in YEARS. So why did I just go out and get some McDonald's today?! I guess that makes me human and impressionable as well. 😩
Actually Ryan Reynolds has been really becoming a business mogul lately. He has very many different ventures and businesses. He is the definition of 'fake it till you make it'. And he made it.
Aviation gin is probably the only celebrity product I’ve bought. And I’d buy it again because it was good and I love the packaging design. But definitely Ryan was the reason I noticed and bought the first time. I don’t mind he’s making money if the product is good. It’s a far cry from goop.
I've purchased Aviation gin before because it was the cheapest non-crappy gin at my local store. Until seeing this video, I had absolutely no idea Ryan Reynolds had anything to do with it.
The one actually good one is Jessica Alba in creating The Honest Company which at the time was the first vegan chemical free and animal testing free beauty and cleaning brand and basically kickstarted that market.
I'm not defending any specific celebrity-endorsed product, but sometimes - SOMETIMES - a product is excellent but no one notices it until someone who draws attention points out that this product is actually good. TLDR: Just because a product is endorsed doesn't necessarily make it BAD. Sincerely, A Gen Xer who's worked in public relations and marketing for more than 20 years. 👍
Thanks again to Notion for sponsoring this one! 🎉 Unlock AI for $10 per month → ntn.so/futureproofAI
i want to say something funny but i am unoriginal so just pretend i said something here
So about a month after the AI video you're doing an ad for AI? 😐
Kudos for not saying "down below" - if a youtuber says that, I always give thumbs down. And I want an episode about goop, down with the writers.
Wow. Just, wow. I cannot stay subscribed to your channel after this. I take it you understand this. The irony, the hypocrisy, just, yikes.
Not a fan of the AI ad, however much like with Some More News, I recognize that we still labor under the oppression of Capitalism, and the crew needs to be paid.
Would give you bonus points if you started doing increasingly more sarcastic ads for AG1 or something like Cody does on the showdy
Well now I feel like a fool for buying Dwayne Johnson's shampoo.
Underrated comment
😂😂😂😂😂😂😂
😂😂😂😂
I would buy that for the irony.
💀💀💀💀💀
+1 for the video about Goop. Not only would I love to see what your writers uncover, but I also wanna see YOUR reactions while you talk about it.
Lots of 🤨and a little bit of 😱and maybe even a 🤢
😈
So true 😂
goop
Goop sounds like something you’d find at a Puffy party
0:12 “Look at Gaga she's the creative director of Polaroid. I like some of the Gaga songs but what the fuck does she know about cameras?”
shame he's gone off the deep end because he's got some banger quotes
@@FutureProofTVyeah I agree. Lady gaga really went over board. Shoulda never done joker 2 😂
@@hyperionsamawtf theres a joker 2
@@hyperionsamaHe’s talking about Kanye not Gaga lmao
@@hyperionsamashe did it for the tony that’s coming for the show she wrote. The director wrote joker two to piss you off specifically so looks like it worked!
Coffee, alcohol, and beauty/skincare are also some of the hardest products to differentiate quality for your average consumer. The celebrities can mark it up like crazy and the fans will think it’s just really well made
I would include fashion brands as well in that. As long as it isn't the absolute cheapest clothing you've ever worn most people wouldn't really care about the quality since fast fashion is such a thing these days
Jaclyn hill is a good example
That's not true for beauty. Beauty and skincare has a whole community built around picking apart the quality. Especially since it's so oversaturated. That's why Rihanna's Fenty Beauty and Selena Gomez's Rare Beauty have been doing well for years but Gwen Stefani's GXVE Beauty is already shutting down.
@@Genevieve1023 that’s why I said the average consumer. If you’re really into the specific niche. (In this case beauty/skincare) it makes sense that you’d research to find one that works well for you. But if you’re just doing it to support the creator; and you don’t really use those type of products a lot. You’re probably not gonna understand
@@SuperPoweredGames That's true. But female pop stars and actresses have primarily female and femme queer fan bases. They've been using beauty products since they were teenagers.
Something not mentioned in the video: notice how all of these products are not easily quantitatively measured. Their value is based entirely on personal taste. These celebrities know that they are selling crap, but no one can really prove that it's crap.
Elaborate pls
@@theultimatechampion154if you are the average consumer, it's really hard to tell high-end and mid alcohol, coffee, etc. products since unlike electronics or furniture, their standard is much less objective and vague. Celebs know this and market mediocre products at an inflated price, knowing that fans will eat them up
Yeah, I never understood why people even pay mind to celebrity products when they aren't even field experts
anything branded by a celebrity makes me want to buy it even less
It’s basically just idolizing/ wanting to be like them. The only time this actually works is in fashion but it takes like 20 years to get any sort of real recognition (Kanye and Pharrell), cosmetics products probably have the most research/ backing that just needs a celebrity endorsement but the thing is most celebrities have done surgeries/ work done so it’s not really a valid result even if the product is good
Someone down the line has to be an expert though. I mean, there are rules and regulations and all that when it comes to food products. I see celebrity products on the same level as these cheaper in store brands. The stores buy the products from experts and have them repackaged with their own labels. And you don't refuse to buy the Aldi brand vodka because Aldi is a supermarket, not a vodka distillery ...
What I don't understand is why people are willing to pay extra for celebrity products, because they are almost always a lot more expensive than the in store brands.
It was simpler times in the 2000s when celebs would only endorse fragrances.
@@a.m.doesit9347 I hope that ends up being the net effect of all of this. The people get so sick of celebrity endorsement that these products stop selling.
Yes a super deep dive reaching depth where no one has ever been on GOOP would be awesome.
gwyneth interview on future proof in 3.. 2...
Just watch the JonTron videos, he covered goop pretty well
yes we
@@matthi9384 His 1800s snake oil salesman bit at the end of one of them is excellent!
@@plasticpippo201 Need to get the special jade-egg-onna-stick to ensure depth.
You remember the Simpsons, where Krusty the clown would literally slap his name on any old crap, for money? This is exactly the same. These influencers are just Krusty.
"I heartily endorse this event or product" -Krusty
If I see a brand doing promotion with celebrities, that's definitely a brand I won't be buying. It's like brands doing ads on TH-cam, if I see an ad interrupting my video you won't see me near that brand ever.
Tbh that's a bit extreme. We should understand that there's no link between the quality of a product and who's sponsoring it. For example I wouldn't stop using notion just because FP sponsored it, just like I'm not buying gin I don't like even if sponsored by a nice actor.
Does it mean you never drink coke?
Not all brands that do that are bad or mediocre though
@@humancannonball Yes, but that's probably because I'm a concept.
@@david91lvb To be fair, I just hate advertising. Probably because I've been using adblockers for half of my life and I can't stand ads anymore
If I see celebrity-focused products today, it's a big red flag that will likely turn me away from ever buying it.
I mean, think about it, if a product is not good enough to be attractive without a celebrity trying to sell it to us, then it's probably not that great.
If the product is taking a big chunk of the margins of the product towards marketing it with a celebrity, that means less money spent on the product itself.
If a celebrity is making a brand based on using their clout, it's going to be focused on profit margins more likely than not, and NOT focused on passionate people trying to make something excellent.
That's what people appreciate about Jeremy Clarkson: professional alcoholic owing a farm making his own beer.
professional alcoholic 😂
And now he's expanded to the most English of alcohols, gin.
James May is probably the most professional drunk the world had ever seen. So naturally it makes sense that he now has his own Gin. And I will always appreciate an old drunk english man with terrible hair and an even worse dress sense than a supposedly squeaky clean, manufactured, Hollywood actor or actress. May is a proper bloke who lives in a tumbledown house full of old motorbike parts, who only uses his wealth for stuff he truly needs like when his local pub shutdown he and a mate bought one. So they will always have somewhere to go and engage in their drunkeness. James May is more of a legend than any modern celebrity.
@@zanemurcha9742 That's his/their shtick, just like a popstar has theirs. The Top Gear cunts are marketed to you with just as slick professionalism
I would love one of his bollocks candles lol!
As a biochemist, goop hurts my soul. It literally causes me pain in my chest 😭
There’s a hilarious video of physicists reacting to highlights of the Goop series…I’m sure they would definitely relate!
I think Goop has a balm for that! ❤
As a biologist, I feel your pain.
Now, Dolph Lungren is a chemical engineer, why isnt he marketing some industrial solvents or something??
4:46 ad skip
king 👑
Found this just after the ad ended 🤣
doing the lord's werk!
yt vanced auto skip ads
much respect! I dropped a dislike on the video for that ad!
On behalf of all evil male subscribers on this channel, I wholeheartedly type this: "DO AN EPISODE ON GOOP!"
On behalf of all chaotic female subscribers on this channel, I wholeheartedly type this: "DO AN EPISODE ON GOOP!"
These qualifications are redundant.
@@WR3ND what, "evil" and "subscriber"?
Yes! Deep dive on Goop
@@charlottedk Another one of us (apparently rare? wtf? WHY) females screaming DO AN EPISODE ON GOOP! and may God have mercy on that poor writer's soul.
At least Aviation Gin was an award winning product BEFORE any celebrities were involved. So I think that it is a little different vs the Rock or Kendall Jenner. Aviation Gin needed something to get a well-regarded, but local/regional, product to the national stage -- so rather than private equity, Ryan Reynolds as a co-owner (basically large stake equity holder) made a lot more sense for both capital and promotion. And unlike a potential private equity deal, the quality of the product was unaffected and the gin remained well received. Ryan as a spokesperson also fit the personality of the gin, distilled in Portland, OR -- a place known for sarcasm, cynicism, and weirdness. It's closer to Nike shoes needing an athlete that fits the brand as a spokesperson -- after all, no athlete knows anything about EVA foam composition, grip patterns, etc..
Reynolds got me in the door to try Aviation gin, then it was the quality of the product that keeps it on my bar. I can't say that for other celebrity products I've tried.
@@WhiskyCardinalWes It is seriously one of the only celebrity spirits I can say matches the asking price. There's also something to be said about aviation making its way into the common gin "vernacular". It is a style others get compared to and it gets specifically selected in mixology for its profile. I cannot say the same for 818 or teramana tequila. Sure Ryan played the same game as all the others but at least he chose a quality product that is priced fair and isn't ripping anybody off
Maybe James Gin any different? :D
As the guy who makes it; trust me when I say it isn't small batch lol. Its made in a gin still that's four stories tall. Its also not made in Portland. Its trucked from my distillery and bottled there. You would also be disgusted by the amount of roaches and spiders than end up in it.
@@HavocSmasher Hey, roaches and spiders are extra flavor lmao. Unlike food I really don't have an issue with (certain) cleanliness infractions when it comes to alcohol. I've seen how my grandpa makes wine from his own grapes, and it's still delicious. I'm sure y'all keep your stuff cleaner than he does 😆
Love how there was no mention of Ryan "owning" Mint Mobile, actually just a T-Mobile MVNO
I've used Mint mobile for the last seven years and actually wanted to drop them when they partnered with the actor. I was genuinely mad when they were then sold to T-mobile.😣
@@NateNoblett The pros and cons of having t-mobile's under umbrella prepaid services such as Ultra Mobile or Mint. It's that it says ultraband excels and it's unlimited it does not. They promote that it will work even in blackout areas and it doesn't. We went out for a trip to Washington and once there, I had no service. I had to buy a new SIM card. Long before they paired up with paid-up actors their services were great now, because they have a celebrity in their pocket, they have changed a lot of things. I'm back to paying a high price to the main company Verizon Mobile. It has gotten better for new subscribers.
20 years ago or so, pop culture world would be outraged by a popular celebrity exploiting poor people (mint), but now everyone cheers him on for being such a likeable entrepreneur. Very different attitude toward celebrities and exploitation now. It's OK if we like them.
@@andylindsaytunes yeah the whole $15 starting price or I think like $25 or $30 for "unlimited." But you have to buy like 3-12 months at a time. Tello and visible are much better options than mint.
Also we really should crack down on carriers being able to call a 35 GB plan "unlimited"
@@andylindsaytunes Ryan is a very particular case too, because nobody cared about him until he got the Deadpool role. He worked tirelessly to have his real self be associated with the Deadpool character, becoming a "funny guy", so that people transfer their positive opinion of the character towards him. I've seen this happen as it was developing in real time and it was baffling.
I'm convinced that people have an incredibly positive opinion of him(and consequently his businesses) solely because of a fictional character he didn't even create, and that's why he's become a media juggernaut that can't even be criticized.
I saw the vast majority of people online believe that a full grown white american man "couldn't know" that he was getting married in a plantation with ex-slave quarters, when that scandal came out some years ago, this is mental.
I can't say no to another goop video. They're endlessly entertaining
Paul Newman actually had quality control with his products
Also, didn't he donate the profits?
oh yeaa totally forgot about his line. I'd wager to say he was one of the first?
@@kelljanesmith💯
Yeah, Newman's Own salsa was actually really good too.
@@kelljanesmith Donate the "profits" is scummery than they want you to think. It just means they can say they have more and more expenses or growth they need to cover to lower the amount they need to give away. They're the ones who define what is profit and what isn't
Waiting on a video titled "How Notion and other productivity apps scam you into thinking they're increasing your productivity but they're actually not"
Notion is legit. It is really what you make of it, it can help you a lot or be totally useless depending of how you decide to set it up. Also I feel like their goal is for normal users to see how good it is for free so they can recommend it to organizations where a subscription is needed.
Is it a scam if everybody's supposed to just know how it works? Like it's not that the software itself is ever uniquely capable of letting you get things done, it's that having a new toy to play with helps you trick your brain into hating working less.
I've used notion, it's incredibly helpful, but its use cases are just niche.
I do not think that the apps are the issues. As someone who tried multiple apps, it depends on what fits you and your needs and if you are willing to adapt to the change.
I do think that all the productivity influence are saying the same thing. For example there are recommendations on time block which might me great for some but it give me anxiety. Or the tomato method (25 min work / 5 min break) which again doesn't work for me even when I adjust the times just becouse I cannot take a break in the middle of something I loss my constentration and it take me time to get back to that stage.
Productivity app. I had no idea that was a thing.
From what little I know, the celebrity tequila trend has created kind of a problem in Jalisco. They have been destroying local ecosystems to plant more agave (which take 5-6 years to mature) and have been uprooting agave plants before they mature to fulfill the orders. Not only is this affecting the local wildlife but it has also increased agave costs for the old school tequila distilleries that try to make it the right and sustainable way.
Also, on avg, celebrity tequila has a bunch of additives to make up for their low quality (due to unmature agave that gets used) making it a bad product overall.
As someone who don't use and never used TikTok, Instagram, Twitter etc., and only use TH-cam, I'm basically "living under a rock" when it comes to exposure to all the advertisement mentioned in this video: "What's a celebrity product?"
Exactly. I have TH-cam and Netflix with ads. Everytime a paid advert plays I walk away to get something done and come back when I hear the commentator talking. I know that sometimes we can skip the ads but these YT creators do earn a % from them. As for Netflix, they are just fully annoying! Once I'm done watching One Piece I will be unsubscribing.
I know what they are, but I also know to studiously avoid them. I want a product because it's high quality and it will last, not because someone famous made a million dollars endorsing it.
Celebrities endorsing products have existed for a while even one can see them frequently even without all these app kid 🙄
@@Srt3D01-db-01 Well, as someone who don't watch TV at all, and haven't for 15+ years and always use adblocker, I don't see any ads 😄
Same adblockers and revanced TH-cam
Levi we love you but please check out the environmental impact of AI. Gittemarie Johansen did a whole deep dive on it. Otherwise love your work and this channel. Keep up the great work! xx
Yeah, fair point. I think Notion is useful for a lot of people, but it's still useful without AI features! If you can avoid using generative AI, it's a good idea to - the amount of energy it consumes is insane.
second this, i was surprised by the sponsor. if we are gonna use ai, let it be for the important stuff only, like discovering the cure for cancer or something
While it is important to not fall into the Tu Quoque fallacy, it is ironic that a channel with essentially the mantra of, "don't buy/pay for stuff you dont need, it's hurting the planet," is promoting a paid Notetaking/Spreadsheet/Scheduling app infused with Ayy Eye of all things. Celebrity products are just overpriced cash grabs that unfortunately work on people, this video is completely right on that. In addition to that point, and not in spite of that point, this channel still needs to be held accountable for what it promotes. (Also gotta love that subtle lie by omission of saying "just 10 dollars a month" after a whole spiel about working in a team of people, while you can see in the background it says "per seat," meaning it absolutely costs more than 10 bucks a month if you want to use it in the way the segment advertises it)
Notion is free(at least for personal use, I haven't checked team use). I use it for my stuff and my company uses it for project documentation and it works well for those uses
People care too much about brands without considering the underlying value proposition. Celebrities take advantage of that perception to sell us overpriced garbage. That's just my opinion though. I'm disappointed in society but it's not like I can do anything about it.
Yup, Clooney pioneered this mediocrity by introducing his Casamigos tequila which sold like hotcakes.
Anyone who knows tequila knew it was overpriced and average at best.
I feel like part of the reason these celebrities do this is so they can feel better about themselves, almost like they actually made something of themselves. When you're an actor all your life you may feel "yes i have it all, but I need to prove that I can *build* something", so they go make a coffee brand roasted at some factory and feel accomplished with themselves
I rarely say this but it's not that deep they just want money.
I think it's just about money...
Celebrity products are worse versions of white label products that cost more instead of less. And they are getting worse each year.
Finally someone said it... I'm so happy that FutureProof took the wind out of the celebrity sales model. I've been saying it for years! So appreciate a video I can share with my moronic family members that think Celebrities are there to "help" them make better buying decisions!
Answer = they tend to be just bang average or mediocre products that get a celebrity/influencer branding and endorsement to raise their perceived value.
Btw typing this before I've finished the video (I'm 7min in), but that's just my own little theory as to why a lot of them end up just being mediocre fluff same with expensive brands that live and die by their status and perceived value rather than what they are actually worth.
Keep up the great coverage as always 👊🏿🙏🏿
George Foreman grills are awesome, we picked up a large & small for like $3.99 at Goodwill. Just perfect for turning a boring sandwich into a panini or cooking a couple burgers & pineapple slices 😊
Yeah, I wore my original down past the teflon coating. And then last year a friend bought me a new one as a housewarming gift. So, that's one I can get behind.
They were quality too. simple machines that just work.
We still have ours, and it's been over ten years easily!!
Alas, there are a few exceptions.
Ya i like em. My grandma had one. Was handy to have if i ran out of propane in the bbq or it was to cold to work right haha. Decent sturdy grill. Not expensive either
"I like some of the Rock movies, what the f*** does he know about tequila?"
3:00 “why are we buying it” who is we?
I think the thumbnail claiming "It's a Scam" isn't quite correct. It's a ripoff might be more appropriate. Scams generally involve handing over your money and receiving nothing in return. These products are just overpriced relative to their quality, purely on their association to a celeb. Glad to say I've never bought anything as a result of any celebrity connection.
assuming people actually think the celebrity is involved it is like receiving aliexpress sneakers when ordering vintage nikeys
A scam, as in a dishonest scheme or a fraud, could easily be applied here. Tricking people into thinking that the celebrity is actually stopping by to taste and check for quality, or that they actually use the product, is by very definition a scam. Showing the Rock checking barrels or a celebrity checking on coffea plants when they only ever did that for a photoshoot, to make you believe that they are doing this and taking responsibility for quality, is a scam.
Call Jake Paul a celebrity is a stretch
He's an internet celebrity
Most people know who he is even people who are not on the internet all day
In the modern era? Not really… He’s a massive internet influencer with a huge following (for better or worse)
He's a professional nuisance
He’s a celebrity the same way the Kardashians are. They have zero value to society but for whatever reason everyone knows their names.
I almost spent a small fortune on Metallica whisky. Then I remember I'm from yorkshire and we're not stupid with money. I went to lidl and bought a bottle of kentucky gold bourbon for €11 a bottle
😂😂but you almost got stupid with money so your comment makes no sense
Dude, you're from the UK. You could literally drive to Scotland and get a proper whiskey from the factory. Heck, i have a goddamn Lagavulin 16 in my house...but then again, i'm also guilty of buying AC/DC Ballantine's.
Of course we want a Goop video...
Dance, Monkey, DANCE! 😆😁💙
rule #1 when deciding how to spend your hard earned cash... do not hand it over to rich people because they told you to.
It's ironic this video's topic doesn't mention TH-camrs promoting products they don't use and "claiming" they always used it even before they were sponsored.
Interesting notion😂
Before getting into the video, I feel like the reason celebrities are moving into products and businesses is because the age of “Movie Stars” is over… the “A list Celeb” culture is dying. Yeah we still have big celebrities but people don’t just go see a movie because RDJ is in it… everything after Endgame for him basically failed.
Celebs can’t get by on just being a celebrity anymore because modern people can essentially “celebrity worship” online, “interact” with famous people and build parasocial dynamics.
People don’t want movie stars anymore, they want to feel like they’re friends with a celebrity.
So a ton of celebrities are pivoting to social media, or products. Sometimes both.
They do it because they can no longer coast on a face and name like they used to.
That’s my theory… now I’ll watch and see if I’m close!
Just imagine if instead of the same slop, celebrities started sponsoring buildings and parks. The national park of Canada sponsored by Ryan, train stations sponsored by Blake, a sport stadium owned by the rock, Idk if that’s even possible but it feels like with all the zillions these people have they could be doing something more extravagant and beneficial to the community.
Those ideas require actual investment. They’d have to actually DO something rather than sit back and wait for the cash flow.
As with all things, money talks, everything else walks.
A local discount grocer has been trying to offload bottles of Tingly Ted's for 47¢ and cases of Prime for $15. No one wants them no matter what names get slapped on them
And Australia's biggest grocery chain is trying to get rid of the Mr Beast bar at a heavy discount and failing miserably.
They sold them near me. Not one person bought a single one, now they are gone
The irony of you taking a sponsorship from an AI company shortly after making a video named "How AI is Ruining the Internet"
How is notion an AI company? I'm genuinely concerned cause I'm trying to avoid AI :(
the George Foreman grill is legit, got one for our wedding and it still works great (14 years later)
MKBHD selling wallpaper for $50/year while collecting all your data to sell too
yeah this ^ was wild hey??
Who pays for a wallpaper on their phones? Zilions pictures free to use on internet.
The matte-black-everything brigade
Right, you mean an app nobody is forced to buy, provides something certain people have been asking for, is free for the most part, and mainly exists as a way to support MKBHD and this app's future services. Yeah, I don't get the outrage.
@@mycelia_ow you havent even downloaded the app. It’s garbage. Also, marques is literally multimillionaire status. Do you have the bandwidth to defend his greed? Lets be real. This is pure greed.
I bought Old Camp Whiskey a while back, just because the bottle looked interesting. Only to have a family member ask "you listen to Georgia Line?" "Who?". I don't listen to country and had never heard of them, i just wanted my whiskey!
If I buy a product that happens to be endorsed by someone, or some people, I like, or don't like, it is because I am curious about the product itself, and I might like it, or not.
The George Forman grill is a household name at this point(I got one). It was all downhill from there.
I have no clue what the heck Dolly Parton knows about theme parks, but she freaking killed it. And it Dolly. A woman who can do no wrong.
She is very generous, at least.
Reminds me of Jessica Alba's Honest brand, which she apparently started because she didn't want to use toxic products on her children, but most people don't know girl was a cigarette smoker.
What does her being a cigarette smoker have to do with her not wanting to use toxic products on her children? I do all kinds of unhealthy stuff but still do as good as I can do for my kids.....
The comment is valid. I mean, there's a level of irony when someone will go to that extreme to build an entire company of alternative cleaning products in order to keep their kids healthier than what they might be if exposed to toxic cleaning supplies and products, but not do the same for themselves and their own health. Additionally, there is strangeness in the fact that she only wants to use "clean" products in her home and then goes on to pollute the environment with extremely harmful chemicals. Second-hand smoke is no joke.
@@madrush24 The thing is, I think she made up that whole story. She was probably approached to be the face of the brand and she just lucked out. She definitely isn't this entrepreneur business woman, neither is Selena Gomez, Kylie Jenner or Rhianna.
@@ian3580 She said she herself didn't want any toxins in her house or on her skin.
@@ian3580it's very well established that second hand smoke causes health problems, but there's also evidence that third hand smoke, which is substances on your skin, hair and clothes off gassing for a significant period of time after smoking, causes the same problems.
I think the only celebrity-owned company I like is Newman’s Own.
Nolan Ryan beef was a smart move. People associate him with Texas, and beef and Texas are a natural connection. He chose to back good quality beef too
What about Trump Steaks. What about Trump associates steaks with him?
@@LowVoltage_FPV idk. Never had them.
@@LowVoltage_FPV Erm, he looks like he's got gout?
I vaguely remember 50 Cent tagging his shitty cognac brand... on his grandpa's obituary. Class!
Me a women at 9:43 I guess I'll see myself out 🚶♀
Me too, I'm kinda shocked at those numbers tbh
Same! I’m surprised, I assumed more women given my AP Environmental Science class in high school 😂
I’m a woman and I don’t understand why this content would appeal more to men than women
No no no 😂😂😂
Notion is known to have some pretty severe security and vulnerability issues compared to competitors like Obsidian - just something to keep in mind
*Company XYZ make a product
Future Proof: It's A Scam! Scam! Scam! Scam!
just me.....i prefer products that arent endorsed by a celebrity, because i always think: "wait a minute......this dude gets payed......and i pay for it with a mark up.
screw this."
I always wonder who actually buys most of this stuff … repeatedly.
I don't really blame anyone for wanting to have a more passive source of income. It's ridiculous for already rich people wanting even more, but that's nothing new. I think it falls more on the consumer to not buy something just because we're a fan of the person endorsing it.
That intro reminded me of one of my fave moments:
“I like some of the Gaga songs. What the F does she know about cameras??!” 😂
I'm so glad y'all finally found a sponsor that aligns with your values!
A celebrity endorsement is an automatic red flag that the company makes a poor product and even worse decisions. If the product is good/needed/fairly priced, it sells itself. If the product is not, you use a celebrity.
It blows my mind that people actually care about this shit. I choose my favorite liquor based on how it tastes. I choose my clothes based on how they look on me. Never once in my life have I thought, “I’d like a shot of tequila but I’m not sure what brand…I wonder what the Rock’s favorite brand is?”
I might choose a brand based on what my friends recommend. My friends know my tastes and preferences. Celebrities don’t. I’ve never met them.
It's their version of a side hustle. Extra money they can make off their fame without having to really do anything but sign a contract to get paid for the use of their name. When they decide to retire or their fame bubble bursts they'll have some extra stacks of their fans cash lol
It's funny how this is an anti-consumption channel but wants us to subscribe for a notes taking app. My iPhone does it for free lol.
This channel seems to be his main income stream, thus seeks to maximize its monetization with ad sharing income, sponsors, and a donation site/account (i.e Patreon). Next, we may see a pay-wall.
You thought he did this for our benefit?...
It's for business
Cool. Next, can you do a video on why we get not one (3:10) but two (13:37) commercials in a video on TH-cam even after paying for Premium which is supposed to get rid of commercials??
Those are video sponsors, not TH-cam ads. If TH-cam paid more, they wouldn't have to do them.....But some probably still would because it is extra money
If I see a celebrity name on a product, it’s an immediate “do not buy”. No Michael Jordan kix, Rihanna cosmetics, celebrity perfumes. Even the George Foreman grill took 20 years to figure out how not to drip fat on the counter! But my 65 yr old cast iron grill does the same thing and no messy fat drips.
I don't fall for their products just non-sense and so many people believe it to be the most amazing thing on the earth.
Buy products from reputable companies.
I remember when I was a kid seeing a picture of a basketball star holding a Mr. Big up to the camera, big grin on his face. That was the whole ad. I remember wondering, "How does being a pro basketball player make you an expert on candy bars?"
Or, even more absurdly.... why would a pro athlete who needs to be in great physical shape to compete at the highest level be eating candy bars???
Theyre ALWAYS a soulless cash grab
One of the promises that the internet has delivered on is that I’ve been able to completely cut out celebrity nonsense. I don’t see their ads I don’t hear their gossip. It’s wonderful. Every now and again something will slip through about what some young star is up to and I have no idea who they even are.
The George Foreman grill is the perfect example of this in my opinion. It wasn't till like a few years ago that I found out that George Foreman was actually a boxer and had no hand in the conception or production of the griddles. The creators just asked him to put his name on it and be the face of the brand essentially. I was firmly gobsmacked by this information but now that sorta thing is just a regular Tuesday 😅
At least they are (or were) a good product.
He made more money off that little grill than his whole boxing career
Ryan Reynolds’ approach with Aviation is not exactly the same as most other celebrities’. A lot of these products are essentially white label with a new logo and name slapped onto them.
Aviation was actually made by a local distiller in Oregon, which sold the rights to Davos Branding. Reynolds then acquired a stake in the Aviation brand and marketed the heck out of it until Davos sold it to Diageo (the Smirnoff guys).
The distiller, however, has not changed to this day. Aviation is a far more legitimate brand than e.g. the Rock’s tequila, which is just a rebranded white label tequila.
We work jobs that we don't care about to buy stuff that we don't need to impress people we don't like. Also, what about that goop video?
*this was basically a long ad for celebrity products with another ad inside the video*
Seriously, an AI company? The same technology that's chewing through energy for dubious benefit
Isn't it funny that a TH-cam video talking about brand endorsement is also endorsing a brand in this video?😂
Gotta love when the anti consumerism videos are filled with advertisement and sponsors.
Just after making a video about how bad AI was as well
You want them to be making these videos on the streets?
Ironically, running a business, employing people, taxes, benefits* etc. requires money
There is nothing new about celebrity endorsements of rather esoteric products. Back in the 1960s, when I was 10-years old, I ran across a small ad in one of the old trade magazines my father had stacked in the garage. The ad had a mug shot of baseball player Mickey Mantle endorsing a brand of large stadium speakers, with a speech balloon having Mantle commenting on the speaker's clarity. I remember thinking to myself, "What would Mickey Mantle know about speakers?"
Years later I realized that Mantle likely didn't even know he endorsed a brand of stadium speakers. The ad was undoubtedly something one of Mantle's publicists OK'ed for a fee. I imagine the fee might have been worth it for the speaker manufacturer; having Mantle's photo in the ad certainly made the ad more noticeable than otherwise.
Reynolds has to stay as the face of the company for like 10 years because they know without his endorsement they wouldnt sell nearly as much
Maybe he worked out a royalty deal as part of his buy out as well
I'm glad you came out with this video. it answers my thoughts about fake people just outt to get more money for products they don't use.
The famous saying in bourbon is that the fancier the bottle the worse the juice.
I remember the time when I DID CARE about the content of this channel because it was made like he cared about BRINGING SOMETHING NEW on the subject. This video starts with a statement and doesn't evolve or develop anything. And this channel has a Patreon page of course, to keep the consumerism alive
Honestly, anytime a celebrity pushes a product, I go buy something else.
Best video you guys have done in a long time. Some videos are generally lame and biased, but this one is well written. Of course, it’s an easy target.
They just want your money
While watching this video I was thinking how I'm never swayed by celebrities to purchase something. I'm not an impulse buyer, I'm careful and I'm frugal. I just watched 30 minutes of Trump working at McDonald's and I haven't eaten there in YEARS. So why did I just go out and get some McDonald's today?! I guess that makes me human and impressionable as well. 😩
I gotta be honest, I do really like aviation gin, but I never would have tried it if it weren't for ryan reynolds entertaining advertisements
Actually Ryan Reynolds has been really becoming a business mogul lately. He has very many different ventures and businesses. He is the definition of 'fake it till you make it'. And he made it.
The US needs to invest in education.
Aviation gin is probably the only celebrity product I’ve bought. And I’d buy it again because it was good and I love the packaging design. But definitely Ryan was the reason I noticed and bought the first time. I don’t mind he’s making money if the product is good. It’s a far cry from goop.
8:48 literally just left target and saw the Rock being advertised over deodorant (been living nine years out of the country) I was like wtf
I saw his tattoo care line and honestly I feel like I can trust The Rock when it comes to tattoo care as he does have a lot of tattoos
I love the Google doc of references and sources that's amazing!!!!
It’s basically a Brand pump, and dump ..
awww man yes please! a FP goop video! hell, make it a series :D
I've purchased Aviation gin before because it was the cheapest non-crappy gin at my local store. Until seeing this video, I had absolutely no idea Ryan Reynolds had anything to do with it.
This is literally so stupid but I was actively using Notion when you started the sponsor segment, and it made me happy
The one actually good one is Jessica Alba in creating The Honest Company which at the time was the first vegan chemical free and animal testing free beauty and cleaning brand and basically kickstarted that market.
I don't drink coffee or alcohol. So they ain't getting my money.
I'm not defending any specific celebrity-endorsed product, but sometimes - SOMETIMES - a product is excellent but no one notices it until someone who draws attention points out that this product is actually good.
TLDR: Just because a product is endorsed doesn't necessarily make it BAD.
Sincerely,
A Gen Xer who's worked in public relations and marketing for more than 20 years. 👍
I've never cared about garbage celebrities, that's probably why I didn't even know about any of these stupid brands.
Celebrity “products” are like books with stickers on the front saying they are now a “major motion picture”: I’m not touching either.