In Germany a grocery store (LIDL) introduced a policy regarding alternative products. The plant alternatives of their own brand won't cost more than their own "real" milk or meat products.
Also at REWE you can get 500 ml soy yoghurt for 0,90€, whereas brand products tend to cost 2€ for 400ml where I live. Might be that the profit margins of the brands are a bit inflated.
Naw dog. The real reason regular milk is gaining popularity again is because it's cheaper per ounce and people are looking at their dwindling bank accounts as food prices soar.
@edwardhisse2687 I was responding to the claim that price was the only factor in why plant based milks are slipping in market share, but sure I'll engage in this. This myth was debunked years ago, when a meta study of over 40 reports covering over 5000 men showed no practical effects of soy protein on _any_ reproductive hormone levels. I only know of 2 reports that hint at a possible connection and both were very small sample sizes and the effects were only present in very old men and only when consuming extremely high amounts of soy protein - like over 100g per day, and subsequent reports couldn't reproduce those results. I believe this myth was born out of the fact that "Soy contains estrogen" and people just assumed from there, but the thing is the estrogen present in soy protein isn't the same estrogen in human females.
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@@edwardhisse2687, a lie Told a thousand Times becomes Animal Farm propaganda.
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@@FormerRuling, estrogen and so called "phytoestrogen" (isoflavones) are not the same thing, so it is not a fact that soy contains estrogen.
The number 1 reason plant based milks aren't growing is cost. Inflation is hitting people extremely hard. Even pre-pandemic, plant milks were a lot more expensive than cows milk. Now... it's getting absurd.
As someone whose lactose intolerant but loves coffee, i neeed to buy plant based milk but some days i feel like getting the dairy because the other option is double the price
@@aj.j5833What is in them that has you so worried? I have been drinking only plant-based milks for years, typically drinking 2-3 cups of soymilk per day, and I've never been healthier!
I'm allergic to dairy and have been since birth. Casein and whey, specifically - they call it milk protein intolerance in babies, but as I grew, it sort of waned enough for me to be able to not be sick every time I ate, and then flared up again as a teenager. Now I'm nearly 29 and it's stuck around since then. Plant milks are amazing and give me the freedom to be able to eat stuff and replace it 1:1 in recipes that otherwise would be off-limits to me. As someone also allergic to soy, almond and oat milk are amazing. I'm surpisingly not lactose-intolerant, so whenever something is lactose-free it's actually more dangerous for me. I've met a ton of people like me, but we get almost no press or representation because the lactose-intolerant are more common. EDIT: Also, A2 milk is not a thing I can drink. I tried some and it gave me a reaction immediately. It sucks.
I'm the same. I have EoE and milk, legumes, eggs, and yeast are all triggers for me. It started with milk and I liked soy milk because of the protein content, but now I use oat milk.
The reason us people with genuine milk allergies don't get representation is the confusion between lactose intolerance and dairy allergy. Far too many people think they're the same thing. I cannot begin to count how many times I've had to clarify the difference between the two and how many times I've told lactose intolerant people they need to stop contributing to the confusion by saying they're allergic to milk. Sorry, rant over.
Funny thing about lactose intolerance is it's 100% treatable in majority of cases. 99.9% of people that are intolerant to it are because they don't produce enough enzymes to break down lactose. The other 0.01% just can't naturally due to mutations, but the majority simply produces too little and can be treated by simply by taking tiny dozes of milk, slowly increasing the quantity. Allergies are truly nasty, but it's just baffling to me that people think lactose intolerance is a life-long no-go... It's just not...
@shapelessed The funny thing is we're really not supposed to be drinking milk after we're babies, but many races of people decided to drink cows milk for various reasons and gradually over many generations, lactose persistence was built. Races like Hispanics and Asians didn't do this and that's why they're prone to lactose intolerance.
I’m not lactose intolerant, but I opt for plant-based milk because it takes longer to expire, and as a person living alone I don’t want my food or money to go to waste.
Ultra-filtered milk that removes the lactose and other sugars also lasts a very long time. I buy this Fairlife stuff, and it can last for like 2 months if unopened, and weeks even if opened. I've never had it spoil.
Buy lactose free milk in a carton. By protecting the milk from light, I’ve had lactose free milk stay fresh more than a week after opening it and it has a longer shelf life if unopened than regular milk.
I've never understood how plant based milk(as well as plant based meat alternatives) can be more expensive than than the animal products if animals are supposedly so inefficient at turning other plants into calories. Even with subsidies(which I cannot for the life of me find out what a per-cow grant is), it should be 1/10th the cost to produce.
In Canada the dairy farmers will say they are not subsidized but they receive compensation payments from the governement as well as being the most powerful lobby. So it's another BigAg/BigDairy powerplay.
The problem is not in the land, its the proceses to produce. Im in denmark and know the farmers here are only getting around 0,30 pr. litre in USD (ofc in danish kroner) and the price in the store is around 1,75 pr litre. That increse is mainly due to all the work in getting it from farm to store, but with big scale comes cheaper prices becuse you can use your machines more hours in the day (most dayries run 24/7). The machines needed for plant based produckts are completly difrent from what you need for cows milk and you arent that sure on your return on investment and that makes it a bigger gamble when all the macines easely can cost 3 milion USD (you also need to pay for all the laibour, and that makes it more expensive. If you want to se just how complicated this stof can be tetra pak has a couple really good videos here on youtube you can watch.
It's partially because animals are NOT inefficient at turning plants into calories, at least not where milk is concerned. Think about what milk is: it's purpose is to serve as the *lone* source of nutrition for infant mammals - infants which are constantly expending enormous amounts of energy not just on normal life processes, but also on literally growing their entire body at a very high rate. Milk's entire purpose is to be calorically rich. On the other hand, think about how inefficient it is to make milk from something like nuts. To make almond milk with the same consistency as cow's milk, for instance, takes about a *half gallon* of almonds to make a gallon of milk. Think about how expensive a *half gallon* of almonds would be to buy. Other nut based milks have the same sort of financial considerations. Some other sorts of milk like oat milk is more efficient than that, but another part of pricing for any product comes down to the economy of scale. Milking cows and processing plants into milk both cost money. You either need individuals to do it on a small scale or costly machinery and infrastructure to do it at a larger scale. The difference is that if as per the video dairy is 85% of the market, the cost for doing all of that can be spread out over almost 6 times as many customers, making it a lot cheaper on a per customer basis. It's even worse than that, though, because if I recall correctly the video said dairy was 85% of the market by *cost*. Since cow's milk is much less expensive than plant based milk, that means that by *volume* - which is what matters in terms of spreading out the cost of production - the cost of production of plant based milks has to be spread out over far fewer consumers than cow's milk. It's even worse than that, though, because milk is also used in an extraordinary number of other items people buy like baked goods, ice cream, chocolate, and countless other things you'd never even associate with milk. This means the cost of production for milk is also being "subsidized" by huge volumes of purchasing from corporations. Hershey's alone buys over a million pounds of milk per day. *Per day* - and that's just Hershey. What about Nestle? What about Mars? Kraft? The list of chocolate companies that buy milk on that level would go on and on - *and that's just chocolate*: there are probably dozens of other food "industries" which are buying milk in enormous volume every single day. Dairy farms are able to sell in such enormous, absurd volume as compared to plant based milks that all of the overhead costs paid by individual consumers is much, much, *much* smaller. This might lead to the ultimate question of why the volume has to be this way. Couldn't Hershey's and all of them use oat's milk or almond milk instead of dairy? Maybe if things didn't cost so much customers WOULD buy more of these plant based options and the economy of scale could go more in their favor. Well, for one thing, there are probably quite a lot of uses the big corporations are buying dairy milk for where plant based milks just won't work as a substitute. Beyond that, though, is the bottom line that people like the things they like. More people like dairy milk more than plant based options. I actually hate dairy milk - but that's me. The general population? I think they prefer dairy milk too much for the economy of scale to ever really shift too much. When it comes to baked goods and chocolates and stuff like that, I suspect the preference is even stronger: I bet there are lots of people who will drink, say, oat milk but would object to the taste of their favorite candy bar made with it.
As soon as the generic 365 brand soy milk soared above $4, I tapped out. I invested in a soymilk maker--you just put water and soybeans in the machine and let it go to work. It's amazing! Now I make my own soy milk for a few pennies a pint. I buy 5lb bags of organic, dried soybeans on Amazon a couple times per year and that's it. Highly recommend.
@@dismurrart6648 I do! For the organic soybeans, just go with the cheapest. For the soymilk maker, Joyoung machines last for DECADES, and no need to get anything fancy. The pricier ones have timers and various settings most people don't use. They pay for themselves within about 6 months. It's an absolute no brainer. Enjoy!
@@thawhiteazn NICE! Sometimes I'll add dates or vanilla beans and it's a nice treat served warm and fresh over oats or cereal! It's seriously the best life hack I've discovered in years. Cheaper and better in every way. And the soymilk maker lasts forever.
Don't go to Whole Foods if you can help it. It's so much more expensive and now that Amazon owns them, without an excuse for it considering the quality has tanked
I member when these videos had more meat on them. Pun totally intended. Where the nutrition comparison? Where's the specifics on climate, or economics? Where's the taste test? We got a bit of the history, how it boomed and seems to be busting, and a tiny bit of the response from both big cow and big oat. Thin yogurt and lobbying. This feels like a 5m article stretched to 12 with time for an ad.
Yeah, this guy is just a snarky Rachel Maddow (even looks like Maddow) without substance. They have nice graphics and editing, but pretty thin. The environmental point you mention is important: regenerative farming practices IMPROVE the land and we need MORE of it, not less. That’s a totally different environmental impact than CAFO dairies. But there’s a vegan on their staff and if anybody is against raising any livestock for so-called ‘ethical’ reasons, then throw everything out the window as far as actual science and facts regarding environmental impact. Radical vegans don’t care about facts against their ideological fanaticism. In any case, I’m turning this off and will eat some delicious farmer’s market cheese.
TH-cam awards those who can keep shoveling out videos that get views. Quality of content suffers as videos get bigger and the TH-camr outsources editing so the graphics get flashier.
@@RC-qf3mp You don't know what you're talking about. Regenerative grazing is likely to be worse for greenhouse emissions than conventional factory farming in the long term. It also can't sustain the same number of animals and would need even more land destroyed. But there's no point telling you this. Especially since you're too thick to see the irony in calling vegans radical fanatics and not caring about the science, when you don't know what you're talking about, you don't care about what you're talking about. You're just a smug berk wanting a 'win' and to be antagonistic, and radical enough to search up videos just to spread this rhetoric. Genuinely wouldn't be surprised if you're a bot set up to disagree with videos based on captions.
yeah ngl this video actually made me consider getting some plant based milk myself. maybe its just a taste preference but my stomach always churns at the smell of whole milk that i'd only drink strawberry flavored ones. don't get sick tho since i drink a lot of milk-based drinks.
My issue with alternative milks is that they're usually full of gums, thickeners, sweeteners, sometimes preservatives, and all sorts of stuff that isn't just the "milk" from the plant. And the ones without all that are hella-expensive. A good pastured milk will be rich in all sorts of things your body needs without adding anything, and pasturing cows is much easier on them, the environment, and dairy workers.
its to be expected, milk has a particular composition which is discint from most plants. most bases needs artificial stuff added to both make it have the expected texture and taste better. theres no way that plant milk alternatives can match animal milk naturally. artificial methods produce artificial products.
Some of the decline in alternative milks could be attributed to people figuring out that it’s easier than expected to make alternative milks at home (oat, almond, cashew, coconut, etc.) and AlmondCow and other nut milk machines have made it even easier. I own a bulk refill store and a lot of people are buying bulk dried goods to make their own milks at home to avoid the extra additives, extreme prices, and packaging of milks. If all of those people were still buying it at stores, the numbers of alternative milks would still probably be rising. 🤷🏻♀️
I started drinking oat milk because my boyfriend is lactose intolerant so I kept it in the house for when he came over. I liked it better so I stopped drinking cow milk and my acne was gone in two weeks
That would've been a form of lactose intolerance for sure. I tried cutting all dairy and saw no difference in acne until I stopped eating as much sugar. Honestly my skin was never better than the time i went keto when i practically lived on cheese, yoghurt, nuts, broccoli and fish. (but it was so strict, being keto in europe isn't exactly easy if you want to do anything with friends or go out....but damn I was glowing for those 5 months lol) But also I am white european so completely tolerant to dairy even in excess. I will say, I do love the taste oat milk though. It is so good, but I'm not a fan of its macros or additives.
@@LutraLovegood Depends on the region. While half of adults are indeed lactose intolerant, it's not just randomly. In certain regions (mostly the southern hemisphere), almost all adults are lactose intolerant, while most adults in countries like the US are not. I assume cow milk isn't popular in the southern hemisphere if everyone is pooing their pants after drinking it. It's likely only popular in places where most people are not lactose intolerant. Humans (and all animals) by default should be lactose intolerant as adults. We basically just keep drinking diary after we are weaned so we keep the digstive enzymes that are responsible for digesting diary. If an adults stops consuming diary, they're likely to become lactose intolerant after a while. It happened to a friend of mine after she moved in with her boyfriend, who is lactose intolerant, and cut basically all diary from her diet.
If you want to know for sure, you could start drinking cow milk again and see if the acne comes back. If so, you might have other foods that include milk you might better not eat?
What I’ve found ridiculous is how coffee shops will charge you an extra dollar for alt milks. A dollar for a few tablespoons. Regular milk is almost always free. If these businesses cared about the environment they wouldn’t price gouge in this way.
I have to drink alternative milks because im lactose intolerant, it doesnt make alot of sense all of this social stuff around it. If you want or need to drink it then do.
I don't like how some people assume that I'm drinking soy for some social reason, environmental reason, or clout and I cringe every time I have to order it. I just grew up on this man, this is my normal.
You covered a lot of reasons why people are choosing milk over plant based alternatives and not one of them was taste. Can it be that beyond the "big milk" lobby, the prices, the social factors, the ads, people actually don't like the taste of the alternatives?
I had to drink soy milk for a year because my son, who I was nursing, had developed a sensitivity to cow’s milk if I drank it. It just wasn’t that great. 🤷♀️ Switched right back when I could! 👍
It's possible, some plant based milks are gross, you have to try a few brands to find one for you. But since switching to oat milk, I can't drink regular milk anymore. Especially in my morning coffee, it just tastes too... milky haha. I expect the subtle nutty flavor of oat milk now and prefer it.
I just don’t like „plant based imitations” of animal products. None of them taste as good as the real thing. And God only knows how much processing they need to go through to resemble the real deal. When I feel like having a vegetarian meal, I just eat actual vegetables with tofu or paneer.
9:50 I find the long list of unfamiliar ingredients American thing. Lists of ingredients in Europe of lots of oat milks are like: wather, oat, sunflower oil, salt - not so bad.
Grew up on soy and it's still my first choice. Really frustrating when I go to a supermarket abs the ONLY choice is almond now. Not supporting that abuse of freshwater..... also I don't think it tastes good
Peanut butter isn't packaged like butter. Peanut butter isn't trying to look like butter by colouring it yellow or having other additives, so its texture better resembles butter. Peanut butter isn't stored near butter in the store. Wow, why aren't people getting these things mixed up?????
When I first heard of pea milk I wanted it to catch on to hear people order a "pee latte" but then I tasted it and it was awful. The pea milk, not the pee.
Call me stingy or whatever but oat milk is basically water with some grounded oats and oats go for few cents on the market.I aint paying 3 times the price of a milk for that not a god damn way
I make it at home for less than 5 minutes from start to finish, flavored it like I want, and I don't think overall costs will go over 0.50 cents per liter.
Very happy that plant milks are so varied, accessible and cheap where I live. Every supermarket chain has their own cheaper store brand plant milks, in addition to the brand name ones, and those are often on 40% off sale
You really need to read what they are currently adding to these milk alternatives. Way to many of them have added sweeteners and "natural" and artificial flavors.
I only use dairy free milk because I am allergic to regular milk (not lactose intolerant, there IS a difference). It sucks that it’s more expensive and I have to pay more because of my genetics.
I'm allergic and I somehow got accustomed to milk in my system from a young age. Essentially just being fed it repeatedly over and over for 14+ years and then willingly choosing it after. My doctor said it was a milk allergy back then and I would get a little sick, but now I just get sniffly and a little sneezy. The twisted part is because of all that exposure to cow's milk I can't stand the taste of other milks. It's like stockholm syndrome haha. That's the biggest downside to having Native American genes, a good chunk of the population is lactose intolerant. 😅😢
@@LumaTo For me, if I drink milk my throat swells up and I can’t breathe and I break out in hives. I’ve tried seeing if trying to get myself accustomed to it would work but every time it backfires, I’m glad it works for you though!
@@daniel0atkyikes! Probably don’t want to be pushing that one!! Have you tried milks from other animals? Goat or maybe sheep? I know of a couple of people with allergies to cows milk who were able to have goat and sheep milk. Depending on what part of the milk you’re allergic to, they might be an option.
i am allergic to milk proteins. NOT lactose...every day i have to clarify to SOMEONE, i am NOT lactose intolerant, i am ALLERGIC TO ALL MILK PROTEINS. so, i can have NOTHING related to milk. i have to read ALL the labels, every time, because products get changed almost daily. whey is added to almost every processed product! (it's leftover from making cheese, and is really high in proteins, and CHEAP to add to things) it's even in 'non dairy creamer' which breaks my heart! i cant trust anything. worse, i have no idea what triggered this allergy, it just started overnight three years ago. (i am pushing 70) the DR allergist denied that i have such an allergy, but i think it is just words. (allergic? no....reactive? yes....etc) considering that i lived on a dairy farm.....and seriously lived on milk and all the products i could make from it. oh how i miss it all! heavy cream, whip cream, ice cream, all the cheeses.....i made them all. i finally sold off all the milk animals here, and now i concentrate on meat and gardening. sigh. i carry a small cooler with me, with veg milk to use for creamer in my coffee....and absolutely NO restaurants, everything is cooked in butter i swear....i plan to try some recipes that call for milk, and use the veg milk to substitute, and see if that's even possible.
I just posted a comment explaining that lactose intolerant is not the only category of people who don't do well with regular milk. Also explained the difference between lactose intolerance & milk allergies. I have a milk allergy too. You can absolutely use veg milk/plant-based milks in other recipes. I've been doing it my whole life. I can speak for soy milk (the thicker textured ones, NOT the watery ones) & full fat oat milk (the Oatly brand especially that was shown in this video multiple times). There are also vegan dairy alternatives for butter, cheese, heavy cream, whipped cream. You can still have all that if you can find it where you live or order it off of Amazon, or sites like Vegan For All & Lily's Vegan Kitchen (which both have great meat alternatives, too; better than what is in most grocery stores, imo).
I feel for you and the sudden allergy. I used to love shrimp and prawns until the itch started at the back of my throat when I ate them. I don't have it confirmed by a DR, but absolutely cannot have them. Going from fav food to never have, I feel your "miss it all!" in the depths of my own soul. Not wanting to lose my fav food, for a few years I would try every few months and now I know I even need to ask what the sauce is for Chinese food. Oh and I am lactose intolerant but for most of my life and know very well it's not an allergy but have had friends with dairy protein allergy manifesting in a couple ways and am much happier I have only an intolerance.
This is interesting as a northern european. In america and other places also in europe, countries appear to not have lactose-free milk as an option. We have three different fatness options for regular milk, lactose-free milk and then also milks that contain lactose only slightly. Unless you are completely allergic or incapable to consume dairy in general, people drink those options. It's interesting that that's not happening world-wide. I drink oatmilk bc my body doesn't play well with dairy, so for me those alt options are important.
Even with considering fighting alternative milk products, there's a positive side we can see here. It discredits condensed milk, milk flavored products, and other "fake" dairy products from being called milk or cream. This should be enforced as those other products contains excessive amounts of sugar that isn't really milk at all.
My wife and son are lactose intolerant and my god, plant based milks are a lifesaver. Also most milk alternatives do have 12 grams of added sugar per serving, which actually matches the amount naturally found in whole milk…
I've just always made them at home. I can't see the point in spending that much at the store when they take 20 minutes of active time tops to make whatever milk you want, sweetened however you want, and in whatever flavor and concentration you're in the mood for on your own.
The added sugar is a problem for diabetics like me. Lactose has a lower glycemic index than sucrose or frutose. I know there are unsweetened nut milks but boy do they taste BAD.
To those complaining about the sugar, For the one with a medical condition like diabetes; I won’t understand what you go through and I also sympathize as I know the world doesn’t provide any out. For the one who’s saying it’s bad for health, don’t complain about the milk when a soda or tea has 35-85 grams of sugar per serving. When we serve soft drinks totaling 8+ servings, and provide children at schools with chocolate milk that has 20-40 grams added depending on the brand. Sugar is fine in moderation, but drinks are where it builds fastest and milk or its contemporaries are certainly not the worst offenders
I was contributing to their sales for a while, but then I realised I could make oat milk (or any plant milk technically) at home with a machine which within several months paid for itself, not to mention that it doesn't require lugging liquid from the store any more!
@@growtocycle6992, yeah, it does have the tendency to separate if not stirred, though a sprinkling of xanthan gum can help - I don't bother though as I mostly use it for morning cereal.
In Finland oat is a local product, so there's a huge selection of oat milks in the grocery stores. Oatly is just one brand here. Since the candy manufacturer Fazer is in the business, they've made oat milk with chocolate flavors. We also get stuff like salted caramel and cinnamon roll barista quality oat milk, which both are fun with coffee. The chocolate stuff isn't barista, but it's nice to drink as such. I also love the ice coffees made with oat milk. IMO the way to get people using vegan options is to make them tasty and fullfilling. I'm in love with a local vegan restaurant, as their burgers and cauliflower wings are just so good. No health food, but that's the point - who would want a healthy hamburger? A friend of mine has a cafe where she serves vegan waffles, and there's a vegan donut place that went viral on Instagram due to serving lavishly frosted donuts. So I'm optimistic about the future of plant based products. While I'm not vegan, and enjoy meat very much, I also really enjoy the super convenient falafel balls that I can buy at a local supermarket - just because they're so tasty.
I've seen cauliflower florets, cauliflower stalks, cauliflower leaves, even cauliflower roots, but I ain't never seen no cauliflower wing. I have difficulty believing that a plant that tastes like wet cardboard someone farted on could be an adequate substitute for poultry protein, even if it is deep-fried in batter and served with hot sauce and blue cheese dressing.
People have been drinking cows milk for thousands of years as part of a sustainable environment e.g. we had cows on our farm and would use the milk they produced to make cheese, yoghurt, cream, butter etc. Its not just a fad that started because of an ad campaign.
I have a friend who is diabetic and wanted to switch to oat milk. She ordered a coffee with oat milk, and her blood sugar spiked way higher than it ever would have with normal milk. Come to find out, the oat milk was loaded down with maltodextrin, which is essentially sugar without the FDA telling them they had to classify it as sugar. I believe that is why Oatly came under fire about their ingredients list.
One thing to add to the people who can't drink milk thing is that diary allergies are also common enough that at least in the US, it's one of the ingredients that need the specifically mentioned along side nuts, eggs, and such. Plant based milks are a blessing people like me where cow's milk can have major health effects up to and including death.
EXACTLY! I have a severe milk allergy, I need to keep an epipen in case I can't get to a hospital in time. I immediately break out in hives and eczema and get asthma attacks so severe that they are straight up painful. It's minor, but I have lung damage from the asthma attacks I had from accidentally drinking milk. I'm honestly so sick of people shitting on "millennials" or "yuppies" making plant based milk "trendy". MAKING PLANT BASED MILK TRENDY MADE MY LIFE SO MUCH EASIER!! And same goes for diabetics during the low sugar/low carb craze. I'm not too worried about the trend dying, because even after food trends died, like low sugar and gluten free, it created a bigger option for those who need it
Plant based milks are all made from the top allergen foods as well. Wheat/oats, nuts(which incl coconut in some people), and soy. I would know. I'm allergic to all of them. Also allergic to rice.
This is still the case. Most plant based milks do not mention milk in the EU. Instead they use "drink" or some generic term like "original". The EU is protecting certain words in order to prevent manufacturers from fooling the customer. For instance chocolate must contain a minimum amount of cacao. Meat must contain meat and not a replacement product. Butter must be butter and not margarine or anything similar. So in that light it's not so weird. I mean, plant based drinks are just fine the way they are, and are here to stay. We don't need manufacturers to make us pretend they are a form of milk. They are a product on their own that can be used as a substitute for milk.
Oat milk is almost pure sugar, so much worse for you than regular milk. You obviously can still drink it if you understand the consequences, but understand the implications
I'm a dedicated milk drinker, but I do consume oat juice at a 50/50 ratio. Because almond milk is like 5x the price where I live in, the sugar free one of MORE expensive, to events I bring my oat milk (it does not go bad so easily on room temperature in the summer hellfire), coconut-almond mix is rare to find, but for fancy , iced coffee is so good 🖤
My gf is gluten,lactose, egg and garlic intolerant. She loved this hype about non cow milk. For people in her situation its nice. She dosnt really drink it, but loves baking and we kove coocking. So having it available it aesome
@@korcommander you are wild. people exist with several allergies. i have dairy and egg allergy. it can happen to you as well without any history at any age. dont be this ignorant please.
I have used most of the plant-based milks (I have lactose intolerance.) and I never wanted the additives! At last I found a brand that is organic and has just three ingredients and happily with no additives! It is Califia Farms brand… water, oats and sea salt. The answer to a prayer.
Not sure which version of Califia Farms organic oat milk you’re buying, but according to their own website, it contains a lot more than just water, oats, and sea salt. It’s got sunflower oil, dipotassium phosphate, calcium carbonate, tricalcium phosphate, vitamin A palmitate, and vitamin D2
the milk moustache came from Canadian advertising creative director Gary Grey in 1974, he also came up with "when you eat your smarties do you eat the red ones last" and "eggs, get cracking", the American milk moustache campaign came afterwards in the 90s.
@@LeviHildebrandYT How about an episode on The Problem with Protein Bars - glorified junk food often with artificial sugars, over or ultra processed, fill of ingredients that are blended and hydrogenated oils, , OR better yet, and epicsode on *Ultra Processed Foods*? Highend fats starches, sugars and additives now make up 73% of the US food supply. Look at 12:13 timestamp in "Ultra Processed: How Food Tech Consumed the American Diet | CBS Reports".
It always looked so weird to me, this white paint on the upper lip. No one looks like that from drinking milk. Yoghurt, maybe. Mostly it looks like they've been drinking paint.
Er...so what's wrong with soy milk exactly? You say it "could be an entire other video," but isn't there a TL;DR version? Other sources I've seen (like the Our World in Data chart that you point to at 6:00) suggest it's about on a par with oat milk, so I'm wondering what you think makes it so much worse.
"Plant milks have too much sugar" strikes me as a strange thing to say when cows milk has 12 grams of sugar per cup, sweetened almond milk has 5 grams of sugar per cup, and unsweetened almond milk has no sugar. But also I guess that matters more to people who drink more milk than I do; the biggest draw of plant milk for me is how long it lasts in the fridge.
If your worried about the environment, almond milk is out. However the "best" alternative is Oatmilk - which has 17g of sugar. Also, the TYPE of sugar matters too. Almond milk uses sucrose, Oatmilk uses glucose, and many types of plant milks use fructose - all of which have a worse glycemic index than lactose. In short, lactose is better for diabetics, even if the amount is higher. I know that's not a large percentage of the population, but I just wanted to point out that it DOES matter to some.
Robynhoodlum beat me to the punch, but yeah, milk sugars don't have anywhere near the same power to induce insulin resistance, and thus type 2 diabetes, as plant sugars do. People also tend to be satisfied with smaller portions of actual whole dairy milk than its alternatives, given the satiatory power of its milkfat and whey proteins.
You can buy unsweetened versions of any of these milks, and those variants will be very very low in sugar. This channel isn't very detailed sadly and I think he's cashing fads
2:09 In my graffiti days, some dude who briefly joined our crew tagged "BULLMILK". He eventually got clowned out because his handstyle was wack, but that's seriously one of the funniest names ever.
This reminds of a a video ai watched where a crazy girl was looking at a dairy milk container and it mentioned the names of some of the cows that the milk came from. She then said (with a straight face) this is mysogony why are none of the male cows names on the container. I had to watch the video twice, just to make sure id heard correct. All i could think of was yeah you dont want the" male cows" milk.
@@andrewunderwood4570 He got the name from some old folk tale where a greenhorn spent his first day at the barn. His bosses spent the entire day laughing behind his back while he jacked off bulls. The greenhorn didn't figure it out until the end of the day, when they said "You forgot to milk the horses."
Yep I have been ignoring the last couple of vids because of them... Only clicked on here now to read the comments to see what level of relevant the title was!
There are a huge percentage of us that are lactose intolerant, and it's nice not to have to go to the Asian mart anymore just to have something in our coffee that doesn't make us bloated
Except you still should go to the Asian mart for soymilk, because the OG stuff they have there is half the price, fresher, and tastes 100x better. The Silk in a carton you get at Safeway is vastly inferior to the cheap stuff in the unlabeled jug with the blue screw top at the Asian grocery. As for putting soymilk in coffee, as both a lactose-intolerant Asian and a coffee lover I consider that two tragedies for the price of one. When I want milk in my coffee, I go with Lactaid. Alt milks don't belong in coffee and I will die on this hill.
@@its_clean Oat milk, and cashew milk (except I don't bother with buying the milk anymore, I just grate some cashew in), and almond milk are great for coffee. There's lactose free milk too that for me works better than taking lactase. Soy milk works amazingly well for making drinking chocolate.
I love the Fairlife milk, as it's lactose free and still actual milk. The alternatives make my stomach upset in a way that I was happy to take the lactose situation vs that.
I'm from the Philippines and drinking cow's milk is the norm, but I don't remember any marketing push to make it happen. I remember more ads for choco milk drinks growing up. Soy milk's also popular here, I personally enjoy it just as much as cow's milk. Alternative milks have been popping up lately but personally I'm not a fan.
Mmmmm nut based milks is and was a saving grace for those like myself and not just due to lactose. Cow milk is yes, high in lactose, casein (protein in milk), also sugars and carbs. Being able to choose unsweetened almond or cashew milk was a dietary savior for most dishes that need a milk ingredient. Even better, being able to find those alternatives almost anywhere has made it easy and doable. Downfall? I sincerely hope this is incorrect or misconstrued.
I have seen reference to "Almonds, to be powdered to make milk" from shipping manifests in the 12th century... It was highly expensive but high ranking nobility could afford it.
I grew up drinking (cow) milk with ever meal. I grew up in the 70's, way before the Got Milk campaign. It was just the normal drink for a kid at a meal.
I stopped buying oat milk because I just found that it was easy enough to make at home 🤷🏾♀️ It’s lightly blended and strained rolled oats, salt, water (adding vanilla and sugar as desired). It’s cheap and easy and if you have a garden it’s practically free if you use oats as a fall cover crop.
My stomach/gut has improved tremendously since switching to organic coconut milk. I was bloated and uncomfortable all the time. I tried almond milk, but it appears I have an intolerance. My bf switched to oat milk and his stomach is so much better too.
The oldest evidence we have discovered for the human consumption of other animals' milk has been carbon dated to around nine thousand years ago, and given the survival rates of prehistoric artifacts, I don't think that was the start of it.
Most almonds grown in California are for the confectionery industry. A lot of European sources of milk use almonds grown in the Mediterranean area, for example Alpro uses rain fed almonds. California supplies around 80% of world's almonds, you can't supply 80% of world's something without consequences, this is their mistake. Even if almonds are water intensive they are still 2x less intensive than dairy milk so, in the end, if almond milk is what you prefer , it's still better. And if you look at other metrics , CO2, land use etc almonds are by far the best option between dairy and almonds. Water is the only part where they come close. This person doesn't share enough background information with this half assed video
In the part where you talk about everything that can be milked. has been... that was the perfect time to put a clip of Meet the Parents. Greg: Oh you can milk anything with nipples. Jack: I have nipples, Greg. Could you milk me?
Yes, I'm 47 and lactose free milk has been around at least like 20 years. In the 90's there was some horribly tasting stuff, I think low in lactose, but it's been hugely improved since, and they can eliminate all lactose quite well.
I live in Italy, I often buy soy milk, oat milk, almond milk and so on because I'm lactose intolerant but I never even noticed that plant based milks do not have the word "LATTE" or something like that in them, I'm blind lol
I was very surprised to hear that the popularity of plant-based milk was first driven by younger people; I grew up on dairy milk and the first time I encountered almond milk was in my grandmother's fridge!
As someone who’s not lactose intolerant and therefore not inclined to consider plant-based milk, the biggest reason I don’t want to buy plant-based milk is because of the dismal nutrition facts. With the exception of soy milk, all plant based alternatives have worse protein and micronutrient content, and even then soy milk is deficient in a few categories compared to cow or goat milk.
So it's my fault big farming marketing wants to pretend like California isn't actually a half a desert to begin with... Maybe stop growing in arid environments and capitalizing off marketing and advertising on top of age old farming practices of flooding acres and acres of fields with several feet of water...
Hey, I loved the video. As a European I would love to see you take a more international scope in your next research. Nevertheless, keep up the good work.
I don't understand how people have turned milk into a status symbol, and yet I find myself seeing someone who drink milk alternatives with a nose upturned. I drink regular, plain, cow-based, traditional milk all the time. I don't drink a quart of milk a day because it's healthy or I'm spouting a rhetoric about how terrible things are. I do it because I crave milk, and all plant-based options taste like trash to me
The cost of a so-called plant based milk should be profoundly cheaper then any animal derived milk as there is far less cost than growing oats in a field
@@Hanna-se3vrthe process is pretty much just blending and straining. it really isn't ultraprocessing. you can make oat milk at home with a blender and cheesecloth.
There is also the fact that a lot of plant based milks you can make them at home for cheaper, and if you do them yourself they don't have all those pesky additives
I'm lactose intolerant and type one diabetic. I buy Fairlife because it's double the protein, half the sugar, lactose free and it comes from cows. Great for my situation.
@@fabianluethi03 well, I bought a plant milk machine that is basically a heated blender with a timer and a few different drink modes. There are fancy versions, but the one I bought was about 30 bucks. I realize that machine could be a whole video here, but it works great for me. I use 30 g. non GMO soybeans 10 g. walnuts 10 g. oats. 2 - 3 cups water. I'm sure a little research would find a way to do it without the machine.
As someone from not the US, plant milks are CRAZY expensive and the most popular brand it's the biggest dairy brand in the country making plant milks as well. They are winning the milk war, making a monopoly!
From the UK and this is my biggest problem too. I love Oatly oat milk, been drinking it for years, but it's at least two, if not three times more expensive than cows milk. Doesn't help that it's only sold in one litre cartons, so it also feels like a waste of packaging to buy so many!
Best thing about the EU deciding that plantbased milk can't be named milk anymore to not confuse the consumer is that coconut milk can still be called that way since it has tradition and a cleaning product called scrubbing/scouring milk can also still be called that way although it doesn't have anything to do with milk other than being white😂
Even though here in Europe plant-based "milk" is often labeled as drink, everyone who uses it calls it milk anyways. They may have abolished the label, but they cannot stop the idea.
Children were drinking milk with every meal of the day well before "Got Milk?" was a thing. Google thinks that "Got Milk?" launched its first ad in 1993. I was milk-drinking child well over 20 years before that.
I wonder if the capability of consumers to make plant-based milks at home rather than buying them from the store has had an impact on the industry sales data. I'm lactose intolerant so starting to drink plant-milks has been so great, but even better has been being able to just get the ingredients myself since I can't exactly have a cow in an apartment. Not only that, but its a lot more cost effective to just buy dry ingredients like oats or almonds and use tap water to make the milks, rather than buying big heavy jugs of liquid at the store of which the majority of the container is just filled with water.
I've always just made my own milks. I have never been a regular dairy consumer and I'm not even lactose intolerant, I just enjoy finding new things to try and experiment with them. Because I really don't use dairy products often, soy milk was always the easiest to make for me. I can story the dried beans in the fridge for months at a time, and just make up a small batch whenever I want, in whatever flavor or concentration I want. It helps to make sure I don't end up throwing a quart of milk away because I didn't use it all before it turned, and I get to customize it for whatever I'm in the mood for. It was a pretty simple decision, and saved me a whole lot of money over the years.
Homemade almond milk. Put 8-10 almonds into your magic bullet cup ad 1 cup of water blend the hell out of it and pour it over your steel cut oatmeal. Add a dash of vanilla if you like. mmm
As a lactose intolerant person in France, I've been through the works trying to find a milk I want to put in my coffee that does not make me sick. France has been exceedingly slow with this, even though its next door neighbor Germany has far more awareness. I came across plant-based alternatives sooner than I came across lactose-free milk. I can now get the latter, which I prefer to the plant-based ones, but not always available and almost never with full fat. It's very hard to get lactose-free anything here. In comparison to the US and Germany, it actually really sucks! It makes eating out challenging too. I have to take a handful of lactase pills (which I import from Germany) pretty much everywhere I go, just in case. So yeah, plant-based milks and the fact that they are trendy is actually a good thing, because I can sometimes find them in coffee shops now.
One thing I would disagree is that the amount of land use for cows is a problem because that wery much depends on the country. Here in Czech republic there is a lot of space that wouls otherwise be unocupied and having cows there few days every few weeks helps the biodiversity of many habitats.
I can't stand thinking about drinking milk that's meant for a baby cow and I'm a grown human... just seems so weird. Not to mention how poorly the animals are treated :( and hormones, etc And knowing milk is made from the nutrients of blood. was drinking almond milk, but after finding out how much water it needs I switched to coconut milk.
In terms of inflation, if I can't afford my oat milk that week, I just don't buy milk. It's not a "need" to have; It's a "nice" to have. The further I get away from animal products, the more I realize many of the things I thought I "needed" to eat or drink are just "nice" to have, especially with the advances in supplements. Really looking forward to the continued advancements in plant-based cheeses and yogurts since those seem to be more of a sticking point than milk, butter, or cream alternatives.
@@LordVarkson Given that the OP specifically mentions advances in (dietary) supplements, I assume the OP gets their calcium via supplements, probably in concert with a vitamin D3 supplement.
@@LordVarkson Supplements and food mostly! Bart has the right of it. It helps that I like kale, figs, beans, and bok choy. I have to take a V-D3 supplement anyway and it's best not to have it in a vacuum. Dairy is high in fats that freak out some of my organs, so it was a natural switch. I need to do more with chia seeds.
I’m really enjoying your videos and I’m slowly ploughing through everyone. I just wanted also to add that in the UK we’ve had lactose free milk for many many years..
Because I'm not paying MORE for 99% water 1% ground up oats than I do for 100% cow milk. Stop charging stupid prices for a substitutable price-elastic good.
I just started drinking soy "milk" after drinking whole cow milk all my life. The reasons: I compared both milks' nutritional values, and the soy one has less sugar/carbs and (somehow) more protein. On top of that, this specific soy milk brand happens to be 10 cents less expensive than the animal counterpart, which doesn't sound like a lot but for a person who just moved out from the parent's home for the first time is a big deal. Maybe someone can give some insight on how this price-quality ratio is achieved. I'm now sold on keep drinking soy, I'm actually liking it.
Real milk just tastes better. I got 2 free small packs of almond milk as samples. When I tried one, I spit it out and threw it out because I thought it was spoilt. After trying the 2nd pack, I realized that awful taste was actually its normal taste. My wife bought 2 one litre packs of almond milk because it was on a 2 for the price of 1 sale. I warned her not to do it and it would be on her to drink it, but she could not resist a sale. That remained long the the fridge since she struggled to drink that out, forcing herself to drink it, but only drinking a tiny amount at a time.
for me, the avoidance of plant based milks is bc of the general avoidance of highly processed foods, as was mentioned. I went to Taiwan recently and discovered that traditional, minimally processed soymilk (really basically purely bean water), tastes absolutely nothing like our highly processed mystery liquid we have in the US. Ours tastes kinda shit in comparison and NEEDS sugar to taste decent, which makes me have a much worse view of it already lol
I depend on coconut milk and homemade nut and seed milks because dairy milk makes me feel bad. The problem with most commercial 'plant milk' is that they are an opportunity for businesses to try to make money by leveraging cheap ingredients into big profits. A lot of them are full of Canola oil. As a Celiac, Oat Milk doesn't solve my issues and it doesn't have protein and fat like dairy milk does, so nutrition is also an issue.
11:49 This single-handedly took me away from the plant-mlik sector because I care about the protein-to-calorie ratio, and that Darigold product is the epitome of that while being lactose-free. I haven't bought plant milk in over 3yrs, after previously buying exclusively since 2012.
Im, confused? Here in Washington, most plant based milk is cheaper then regular cow milk? And almond unsweetened vanilla has 0sugar? While regular cow milk has 12 grams?
If adult humans don't need milk for a healthy diet in the first place, why would you need to substitute it? Just skip all the alternatives as well. Just like you don't need to substitute meat by a beyond burger, just eat nuts and legumes.
This is true, cow milk isn't necessary so the alternatives aren't necessary either they are all just for taste preference. Many people like variety so I don't see these alternatives as a big deal as they shouldn't be making up the majority of a person diet anwyay.
I'm from a part of the world where coconuts and coconut milk is part of everyday life at home and yet I can't just buy coffee anywhere because dairy milk is the default option. I have to go to a small number of coffee shops with plant milk options (that are more expensive) if I don't just want to get black coffee. Making it at home isn't a problem, but it is a problem when I have to go out for social reasons.
What pisses me off is that plant based milks in the UK are kept in the chilled aisle next to the dairy milk completely unnecessarily wasting energy. You can also find the exact same cartons on the regular shelves next to the UHT dairy milk. I don't even get why they need to be in a carton, plant milk powder would be even better for the environment we could just add our own water at home. But oat milk powder is hard to find even though it's a no brainer when it comes to affordability and sustainability. We're more likely to buy what we're used to even though it makes no sense at all.
@@markthomasson5077 I didn't say you couldn't buy it I said it was difficult to find. Dairy milk contains water naturally and it takes some energy to make it into a dry powder. Oat milk starts off with a dry ingredient (powdered oats) then they add the water in before packaging it and transporting it to the shops. The water adds both weight and volume making it less energy efficient to transport. Fresh dairy milk tastes nicer than milk powder because the heat used to dry it impairs the flavour which is why most people prefer fresh dairy milk which needs to be kept refrigerated. Oat milk starts off as a dry powder and so it makes no difference to the flavour if the water is added by the manufacturer or the consumer. Most people in the UK buy their oat milk from the chilled aisle because that's how they are used to buying dairy milk.
@@markthomasson5077 I'd be surprised if as much water was needed to produce dried oat milk as cartoned but I don't know for sure. I understand your point about needing to use energy to dry it now. The drying process also has the benefit of the product taking far longer to spoil when opened, potentially leading to less food waste. If oat milk powder production uses the same amount of water as cartoned I expect it might be quite difficult to work out which has the lowest environmental impact as there are several different factors to consider.
In Germany a grocery store (LIDL) introduced a policy regarding alternative products. The plant alternatives of their own brand won't cost more than their own "real" milk or meat products.
Also at REWE you can get 500 ml soy yoghurt for 0,90€, whereas brand products tend to cost 2€ for 400ml where I live. Might be that the profit margins of the brands are a bit inflated.
We have a few of those LIDL markets in Georgia, USA! My favorite behind Trader Joe's
@@RubeeRoja I hope get more of them over in the states My friend in Florida wants lidl and i got a lild in sweden my favorit store
Lidl is single handedly carying the plant based products in europe
Does it taste any good though, I've noticed a lot of variation between oat milks, some are more creamy than others.
Naw dog. The real reason regular milk is gaining popularity again is because it's cheaper per ounce and people are looking at their dwindling bank accounts as food prices soar.
Soy milk is literally cheaper locally to me than cows milk depending on sales cycle. Only the nut and oat milks are more expensive.
@@FormerRulingthe price is your T levels when drinking soy
@edwardhisse2687 I was responding to the claim that price was the only factor in why plant based milks are slipping in market share, but sure I'll engage in this.
This myth was debunked years ago, when a meta study of over 40 reports covering over 5000 men showed no practical effects of soy protein on _any_ reproductive hormone levels. I only know of 2 reports that hint at a possible connection and both were very small sample sizes and the effects were only present in very old men and only when consuming extremely high amounts of soy protein - like over 100g per day, and subsequent reports couldn't reproduce those results.
I believe this myth was born out of the fact that "Soy contains estrogen" and people just assumed from there, but the thing is the estrogen present in soy protein isn't the same estrogen in human females.
@@edwardhisse2687, a lie Told a thousand Times becomes Animal Farm propaganda.
@@FormerRuling, estrogen and so called "phytoestrogen" (isoflavones) are not the same thing, so it is not a fact that soy contains estrogen.
The number 1 reason plant based milks aren't growing is cost. Inflation is hitting people extremely hard. Even pre-pandemic, plant milks were a lot more expensive than cows milk. Now... it's getting absurd.
Though I wonder how the price is affected by subsidies.
And it's literally a scam that it's more expensive too...
As someone whose lactose intolerant but loves coffee, i neeed to buy plant based milk but some days i feel like getting the dairy because the other option is double the price
I would drink plant based milk and then I read what is in them and put it back.
@@aj.j5833What is in them that has you so worried? I have been drinking only plant-based milks for years, typically drinking 2-3 cups of soymilk per day, and I've never been healthier!
I'm allergic to dairy and have been since birth. Casein and whey, specifically - they call it milk protein intolerance in babies, but as I grew, it sort of waned enough for me to be able to not be sick every time I ate, and then flared up again as a teenager. Now I'm nearly 29 and it's stuck around since then. Plant milks are amazing and give me the freedom to be able to eat stuff and replace it 1:1 in recipes that otherwise would be off-limits to me. As someone also allergic to soy, almond and oat milk are amazing. I'm surpisingly not lactose-intolerant, so whenever something is lactose-free it's actually more dangerous for me. I've met a ton of people like me, but we get almost no press or representation because the lactose-intolerant are more common. EDIT: Also, A2 milk is not a thing I can drink. I tried some and it gave me a reaction immediately. It sucks.
I'm the same. I have EoE and milk, legumes, eggs, and yeast are all triggers for me. It started with milk and I liked soy milk because of the protein content, but now I use oat milk.
Bad genes..10K year ago natural selection would have taken care of you
The reason us people with genuine milk allergies don't get representation is the confusion between lactose intolerance and dairy allergy. Far too many people think they're the same thing. I cannot begin to count how many times I've had to clarify the difference between the two and how many times I've told lactose intolerant people they need to stop contributing to the confusion by saying they're allergic to milk. Sorry, rant over.
Funny thing about lactose intolerance is it's 100% treatable in majority of cases. 99.9% of people that are intolerant to it are because they don't produce enough enzymes to break down lactose. The other 0.01% just can't naturally due to mutations, but the majority simply produces too little and can be treated by simply by taking tiny dozes of milk, slowly increasing the quantity. Allergies are truly nasty, but it's just baffling to me that people think lactose intolerance is a life-long no-go... It's just not...
@shapelessed The funny thing is we're really not supposed to be drinking milk after we're babies, but many races of people decided to drink cows milk for various reasons and gradually over many generations, lactose persistence was built. Races like Hispanics and Asians didn't do this and that's why they're prone to lactose intolerance.
I’m not lactose intolerant, but I opt for plant-based milk because it takes longer to expire, and as a person living alone I don’t want my food or money to go to waste.
Ultra-filtered milk that removes the lactose and other sugars also lasts a very long time. I buy this Fairlife stuff, and it can last for like 2 months if unopened, and weeks even if opened. I've never had it spoil.
If the math works, it's probably fine. For my family, it's more cost-effective to pour out the spoiled cheap milk.
Buy lactose free milk in a carton. By protecting the milk from light, I’ve had lactose free milk stay fresh more than a week after opening it and it has a longer shelf life if unopened than regular milk.
@@lisaphares22861 week for someone like me who lives alone and only uses it as a cooking ingredient is simply way too short still
I've never understood how plant based milk(as well as plant based meat alternatives) can be more expensive than than the animal products if animals are supposedly so inefficient at turning other plants into calories. Even with subsidies(which I cannot for the life of me find out what a per-cow grant is), it should be 1/10th the cost to produce.
In Canada the dairy farmers will say they are not subsidized but they receive compensation payments from the governement as well as being the most powerful lobby. So it's another BigAg/BigDairy powerplay.
the dairy and meat industry is subsidized by the government .... that's why it's cheap
The problem is not in the land, its the proceses to produce. Im in denmark and know the farmers here are only getting around 0,30 pr. litre in USD (ofc in danish kroner) and the price in the store is around 1,75 pr litre. That increse is mainly due to all the work in getting it from farm to store, but with big scale comes cheaper prices becuse you can use your machines more hours in the day (most dayries run 24/7). The machines needed for plant based produckts are completly difrent from what you need for cows milk and you arent that sure on your return on investment and that makes it a bigger gamble when all the macines easely can cost 3 milion USD (you also need to pay for all the laibour, and that makes it more expensive. If you want to se just how complicated this stof can be tetra pak has a couple really good videos here on youtube you can watch.
It's partially because animals are NOT inefficient at turning plants into calories, at least not where milk is concerned. Think about what milk is: it's purpose is to serve as the *lone* source of nutrition for infant mammals - infants which are constantly expending enormous amounts of energy not just on normal life processes, but also on literally growing their entire body at a very high rate. Milk's entire purpose is to be calorically rich.
On the other hand, think about how inefficient it is to make milk from something like nuts. To make almond milk with the same consistency as cow's milk, for instance, takes about a *half gallon* of almonds to make a gallon of milk. Think about how expensive a *half gallon* of almonds would be to buy. Other nut based milks have the same sort of financial considerations.
Some other sorts of milk like oat milk is more efficient than that, but another part of pricing for any product comes down to the economy of scale. Milking cows and processing plants into milk both cost money. You either need individuals to do it on a small scale or costly machinery and infrastructure to do it at a larger scale. The difference is that if as per the video dairy is 85% of the market, the cost for doing all of that can be spread out over almost 6 times as many customers, making it a lot cheaper on a per customer basis.
It's even worse than that, though, because if I recall correctly the video said dairy was 85% of the market by *cost*. Since cow's milk is much less expensive than plant based milk, that means that by *volume* - which is what matters in terms of spreading out the cost of production - the cost of production of plant based milks has to be spread out over far fewer consumers than cow's milk.
It's even worse than that, though, because milk is also used in an extraordinary number of other items people buy like baked goods, ice cream, chocolate, and countless other things you'd never even associate with milk. This means the cost of production for milk is also being "subsidized" by huge volumes of purchasing from corporations. Hershey's alone buys over a million pounds of milk per day. *Per day* - and that's just Hershey. What about Nestle? What about Mars? Kraft? The list of chocolate companies that buy milk on that level would go on and on - *and that's just chocolate*: there are probably dozens of other food "industries" which are buying milk in enormous volume every single day. Dairy farms are able to sell in such enormous, absurd volume as compared to plant based milks that all of the overhead costs paid by individual consumers is much, much, *much* smaller.
This might lead to the ultimate question of why the volume has to be this way. Couldn't Hershey's and all of them use oat's milk or almond milk instead of dairy? Maybe if things didn't cost so much customers WOULD buy more of these plant based options and the economy of scale could go more in their favor. Well, for one thing, there are probably quite a lot of uses the big corporations are buying dairy milk for where plant based milks just won't work as a substitute. Beyond that, though, is the bottom line that people like the things they like. More people like dairy milk more than plant based options. I actually hate dairy milk - but that's me. The general population? I think they prefer dairy milk too much for the economy of scale to ever really shift too much. When it comes to baked goods and chocolates and stuff like that, I suspect the preference is even stronger: I bet there are lots of people who will drink, say, oat milk but would object to the taste of their favorite candy bar made with it.
@@theverysinfulcaterpillar5788rubbish, plant milks are all under 10%.
As soon as the generic 365 brand soy milk soared above $4, I tapped out. I invested in a soymilk maker--you just put water and soybeans in the machine and let it go to work. It's amazing!
Now I make my own soy milk for a few pennies a pint. I buy 5lb bags of organic, dried soybeans on Amazon a couple times per year and that's it. Highly recommend.
My wife makes soy milk flavored with pandan leaves which turns it slightly green and tastes soooo good
Do you have a brand you recommend?
@@dismurrart6648 I do! For the organic soybeans, just go with the cheapest. For the soymilk maker, Joyoung machines last for DECADES, and no need to get anything fancy. The pricier ones have timers and various settings most people don't use.
They pay for themselves within about 6 months. It's an absolute no brainer. Enjoy!
@@thawhiteazn NICE! Sometimes I'll add dates or vanilla beans and it's a nice treat served warm and fresh over oats or cereal!
It's seriously the best life hack I've discovered in years. Cheaper and better in every way. And the soymilk maker lasts forever.
Don't go to Whole Foods if you can help it. It's so much more expensive and now that Amazon owns them, without an excuse for it considering the quality has tanked
I member when these videos had more meat on them. Pun totally intended.
Where the nutrition comparison? Where's the specifics on climate, or economics? Where's the taste test?
We got a bit of the history, how it boomed and seems to be busting, and a tiny bit of the response from both big cow and big oat. Thin yogurt and lobbying.
This feels like a 5m article stretched to 12 with time for an ad.
Yeah, this guy is just a snarky Rachel Maddow (even looks like Maddow) without substance. They have nice graphics and editing, but pretty thin. The environmental point you mention is important: regenerative farming practices IMPROVE the land and we need MORE of it, not less. That’s a totally different environmental impact than CAFO dairies. But there’s a vegan on their staff and if anybody is against raising any livestock for so-called ‘ethical’ reasons, then throw everything out the window as far as actual science and facts regarding environmental impact. Radical vegans don’t care about facts against their ideological fanaticism. In any case, I’m turning this off and will eat some delicious farmer’s market cheese.
That ain't the only thing that seems to be busting
TH-cam awards those who can keep shoveling out videos that get views. Quality of content suffers as videos get bigger and the TH-camr outsources editing so the graphics get flashier.
@@RC-qf3mp
You don't know what you're talking about.
Regenerative grazing is likely to be worse for greenhouse emissions than conventional factory farming in the long term.
It also can't sustain the same number of animals and would need even more land destroyed.
But there's no point telling you this. Especially since you're too thick to see the irony in calling vegans radical fanatics and not caring about the science, when you don't know what you're talking about, you don't care about what you're talking about. You're just a smug berk wanting a 'win' and to be antagonistic, and radical enough to search up videos just to spread this rhetoric.
Genuinely wouldn't be surprised if you're a bot set up to disagree with videos based on captions.
yeah ngl this video actually made me consider getting some plant based milk myself. maybe its just a taste preference but my stomach always churns at the smell of whole milk that i'd only drink strawberry flavored ones. don't get sick tho since i drink a lot of milk-based drinks.
My issue with alternative milks is that they're usually full of gums, thickeners, sweeteners, sometimes preservatives, and all sorts of stuff that isn't just the "milk" from the plant. And the ones without all that are hella-expensive. A good pastured milk will be rich in all sorts of things your body needs without adding anything, and pasturing cows is much easier on them, the environment, and dairy workers.
Humans, especially adult humans are in no more NEED for any cow milk than dog, cat or rat milk. Cows produce milk to feed their babies not humans.
Soy milk is because the only one that doesn’t need it
If you were concerned about that then you would drink unpasteurised milk right from the cows tit then, more natural 😉
This and a lot of oils too!
its to be expected, milk has a particular composition which is discint from most plants. most bases needs artificial stuff added to both make it have the expected texture and taste better. theres no way that plant milk alternatives can match animal milk naturally. artificial methods produce artificial products.
Some of the decline in alternative milks could be attributed to people figuring out that it’s easier than expected to make alternative milks at home (oat, almond, cashew, coconut, etc.) and AlmondCow and other nut milk machines have made it even easier. I own a bulk refill store and a lot of people are buying bulk dried goods to make their own milks at home to avoid the extra additives, extreme prices, and packaging of milks. If all of those people were still buying it at stores, the numbers of alternative milks would still probably be rising. 🤷🏻♀️
I started drinking oat milk because my boyfriend is lactose intolerant so I kept it in the house for when he came over. I liked it better so I stopped drinking cow milk and my acne was gone in two weeks
Turns out you were lactose intolerant! Half the adults on the planets are, but somehow cow milk is still very popular with adults
@@LutraLovegood Perhaps. Whey aggravates and causes acne - it makes sense the acne went down as did the whey.
That would've been a form of lactose intolerance for sure.
I tried cutting all dairy and saw no difference in acne until I stopped eating as much sugar. Honestly my skin was never better than the time i went keto when i practically lived on cheese, yoghurt, nuts, broccoli and fish. (but it was so strict, being keto in europe isn't exactly easy if you want to do anything with friends or go out....but damn I was glowing for those 5 months lol) But also I am white european so completely tolerant to dairy even in excess.
I will say, I do love the taste oat milk though. It is so good, but I'm not a fan of its macros or additives.
@@LutraLovegood Depends on the region. While half of adults are indeed lactose intolerant, it's not just randomly. In certain regions (mostly the southern hemisphere), almost all adults are lactose intolerant, while most adults in countries like the US are not. I assume cow milk isn't popular in the southern hemisphere if everyone is pooing their pants after drinking it. It's likely only popular in places where most people are not lactose intolerant.
Humans (and all animals) by default should be lactose intolerant as adults. We basically just keep drinking diary after we are weaned so we keep the digstive enzymes that are responsible for digesting diary. If an adults stops consuming diary, they're likely to become lactose intolerant after a while. It happened to a friend of mine after she moved in with her boyfriend, who is lactose intolerant, and cut basically all diary from her diet.
If you want to know for sure, you could start drinking cow milk again and see if the acne comes back. If so, you might have other foods that include milk you might better not eat?
What I’ve found ridiculous is how coffee shops will charge you an extra dollar for alt milks. A dollar for a few tablespoons. Regular milk is almost always free. If these businesses cared about the environment they wouldn’t price gouge in this way.
Drops make an ocean.
Good plant-based milk in my supermarket is also twice the price of dairy milk. It seems to me that the surcharge comes from the source.
@@karsim83 Yeah. At pennies per each spoon. Not a dollar.
Alt milks are expensive
I understand they need to charge more for non dairy milk, but at a 3rd of the price of the whole drink for a teaspoon is overkill
I have to drink alternative milks because im lactose intolerant, it doesnt make alot of sense all of this social stuff around it. If you want or need to drink it then do.
There's lactose-free cow milk.
@@VitalVampyrit's expensive even compared with the alternatives which are also expensive compared to milk.
you can make your own by buying milk and adding lactase to it and letting it sit. that's how lactaid makes their milk@@wethermon
I don't like how some people assume that I'm drinking soy for some social reason, environmental reason, or clout and I cringe every time I have to order it. I just grew up on this man, this is my normal.
@@jazzjensen literally the same here, its really annoying. I prefer Oat or Rice just from a taste/texture but yea
You covered a lot of reasons why people are choosing milk over plant based alternatives and not one of them was taste.
Can it be that beyond the "big milk" lobby, the prices, the social factors, the ads, people actually don't like the taste of the alternatives?
I had to drink soy milk for a year because my son, who I was nursing, had developed a sensitivity to cow’s milk if I drank it. It just wasn’t that great. 🤷♀️ Switched right back when I could! 👍
I don't like the taste of dairy 🤮
It's possible, some plant based milks are gross, you have to try a few brands to find one for you. But since switching to oat milk, I can't drink regular milk anymore. Especially in my morning coffee, it just tastes too... milky haha. I expect the subtle nutty flavor of oat milk now and prefer it.
I just don’t like „plant based imitations” of animal products. None of them taste as good as the real thing. And God only knows how much processing they need to go through to resemble the real deal. When I feel like having a vegetarian meal, I just eat actual vegetables with tofu or paneer.
@@ewafarrukh2311 exactly, you can make amazing plant based food without it trying to be "just like" things it's not.
9:50 I find the long list of unfamiliar ingredients American thing. Lists of ingredients in Europe of lots of oat milks are like: wather, oat, sunflower oil, salt - not so bad.
They make it taste better. Unfamiliar doesn't mean bad.
In my experience this is not true, there are almost always some texturing agents
Some of it's additives. Some of it is a labeling requirement. And some of it appears to be an odd sort of power play or something.
The last time I was this early, the only dairy-free option at coffee shops was soy IF you were LUCKY
a crazy time in our lives ngl
Your TH-cam channel could almost graduate high school lol
I’m shocked that the majority of alternative milk consumption is Almond Milk. It’s disgusting and coagulates in coffee.
Grew up on soy and it's still my first choice. Really frustrating when I go to a supermarket abs the ONLY choice is almond now. Not supporting that abuse of freshwater..... also I don't think it tastes good
The best option is milk free sugar free sweetener free, if you can tolerate the actual bitterness of coffee.
How long has peanut butter been available? No one ever bought it and thought oops I thought this was butter.
Peanut butter isn't packaged like butter.
Peanut butter isn't trying to look like butter by colouring it yellow or having other additives, so its texture better resembles butter.
Peanut butter isn't stored near butter in the store.
Wow, why aren't people getting these things mixed up?????
@@jacob-2271 Yeah, except no one mistakes plant based milk for cows milk either. It's a fabricated non-issue.
@@jacob-2271 I know, the no nuance is killing me, people just say whatever.
What a bad faith comparison
For this we have margarine.
When I first heard of pea milk I wanted it to catch on to hear people order a "pee latte" but then I tasted it and it was awful. The pea milk, not the pee.
so the pee didn't taste awful?
yep, cant stand pea wither, oak all the way.
MIGHTY M.LK Unsweetened is pretty good. Don't get put off a whole category by one product.
not gonna like, haven't tried pee or pea milk
@@Lambda_Ovine ... I could have been more clear.
Call me stingy or whatever but oat milk is basically water with some grounded oats and oats go for few cents on the market.I aint paying 3 times the price of a milk for that not a god damn way
I make it at home for less than 5 minutes from start to finish, flavored it like I want, and I don't think overall costs will go over 0.50 cents per liter.
I just put plain water in my oat flakes in the morning. Stir it a little and it does just as well
At 2:13, a see a Ukrainian dairy department in a store. No milk products from plants. All 100% real dairy.
Very happy that plant milks are so varied, accessible and cheap where I live. Every supermarket chain has their own cheaper store brand plant milks, in addition to the brand name ones, and those are often on 40% off sale
here, plant based milk is 3x the price of cow milk
in deutschland?
@@drvic10k where?
@@annikasangria7410 Denmark
You really need to read what they are currently adding to these milk alternatives. Way to many of them have added sweeteners and "natural" and artificial flavors.
I only use dairy free milk because I am allergic to regular milk (not lactose intolerant, there IS a difference). It sucks that it’s more expensive and I have to pay more because of my genetics.
I'm allergic and I somehow got accustomed to milk in my system from a young age. Essentially just being fed it repeatedly over and over for 14+ years and then willingly choosing it after.
My doctor said it was a milk allergy back then and I would get a little sick, but now I just get sniffly and a little sneezy. The twisted part is because of all that exposure to cow's milk I can't stand the taste of other milks. It's like stockholm syndrome haha.
That's the biggest downside to having Native American genes, a good chunk of the population is lactose intolerant. 😅😢
@@LumaTo For me, if I drink milk my throat swells up and I can’t breathe and I break out in hives. I’ve tried seeing if trying to get myself accustomed to it would work but every time it backfires, I’m glad it works for you though!
@@daniel0atk I don't think it was worth it lol. I used to throw it up every time, but for some reason grandma thought I needed it. 😭😭
@@daniel0atk I don't think it was worth it lol. I used to throw it up every time, but for some reason grandma thought I needed it. 😭😭
@@daniel0atkyikes! Probably don’t want to be pushing that one!! Have you tried milks from other animals? Goat or maybe sheep? I know of a couple of people with allergies to cows milk who were able to have goat and sheep milk. Depending on what part of the milk you’re allergic to, they might be an option.
i am allergic to milk proteins. NOT lactose...every day i have to clarify to SOMEONE, i am NOT lactose intolerant, i am ALLERGIC TO ALL MILK PROTEINS. so, i can have NOTHING related to milk. i have to read ALL the labels, every time, because products get changed almost daily. whey is added to almost every processed product! (it's leftover from making cheese, and is really high in proteins, and CHEAP to add to things) it's even in 'non dairy creamer' which breaks my heart! i cant trust anything. worse, i have no idea what triggered this allergy, it just started overnight three years ago. (i am pushing 70) the DR allergist denied that i have such an allergy, but i think it is just words. (allergic? no....reactive? yes....etc) considering that i lived on a dairy farm.....and seriously lived on milk and all the products i could make from it. oh how i miss it all! heavy cream, whip cream, ice cream, all the cheeses.....i made them all. i finally sold off all the milk animals here, and now i concentrate on meat and gardening. sigh. i carry a small cooler with me, with veg milk to use for creamer in my coffee....and absolutely NO restaurants, everything is cooked in butter i swear....i plan to try some recipes that call for milk, and use the veg milk to substitute, and see if that's even possible.
I just posted a comment explaining that lactose intolerant is not the only category of people who don't do well with regular milk. Also explained the difference between lactose intolerance & milk allergies.
I have a milk allergy too. You can absolutely use veg milk/plant-based milks in other recipes. I've been doing it my whole life. I can speak for soy milk (the thicker textured ones, NOT the watery ones) & full fat oat milk (the Oatly brand especially that was shown in this video multiple times). There are also vegan dairy alternatives for butter, cheese, heavy cream, whipped cream. You can still have all that if you can find it where you live or order it off of Amazon, or sites like Vegan For All & Lily's Vegan Kitchen (which both have great meat alternatives, too; better than what is in most grocery stores, imo).
How can it even be legal to call something non-dairy creamer then put literal dairy in it?
I would be so sad if I couldn't have the milk protein. 😢 I think my life would be sad and empty and I'm sad for you.
I feel for you and the sudden allergy. I used to love shrimp and prawns until the itch started at the back of my throat when I ate them. I don't have it confirmed by a DR, but absolutely cannot have them. Going from fav food to never have, I feel your "miss it all!" in the depths of my own soul. Not wanting to lose my fav food, for a few years I would try every few months and now I know I even need to ask what the sauce is for Chinese food. Oh and I am lactose intolerant but for most of my life and know very well it's not an allergy but have had friends with dairy protein allergy manifesting in a couple ways and am much happier I have only an intolerance.
ok but why not just make your own nut milk instead of buying the watered down, seed oil versions? Home made almond milk is so good!
This is interesting as a northern european. In america and other places also in europe, countries appear to not have lactose-free milk as an option. We have three different fatness options for regular milk, lactose-free milk and then also milks that contain lactose only slightly. Unless you are completely allergic or incapable to consume dairy in general, people drink those options. It's interesting that that's not happening world-wide. I drink oatmilk bc my body doesn't play well with dairy, so for me those alt options are important.
Even with considering fighting alternative milk products, there's a positive side we can see here. It discredits condensed milk, milk flavored products, and other "fake" dairy products from being called milk or cream. This should be enforced as those other products contains excessive amounts of sugar that isn't really milk at all.
In Germany some plant milk have sugar free option.
My wife and son are lactose intolerant and my god, plant based milks are a lifesaver. Also most milk alternatives do have 12 grams of added sugar per serving, which actually matches the amount naturally found in whole milk…
I've just always made them at home. I can't see the point in spending that much at the store when they take 20 minutes of active time tops to make whatever milk you want, sweetened however you want, and in whatever flavor and concentration you're in the mood for on your own.
The added sugar is a problem for diabetics like me. Lactose has a lower glycemic index than sucrose or frutose. I know there are unsweetened nut milks but boy do they taste BAD.
That added sugar to make it taste better is (very) bad for health. We are not supposed to add sugar in our food.
To those complaining about the sugar,
For the one with a medical condition like diabetes; I won’t understand what you go through and I also sympathize as I know the world doesn’t provide any out.
For the one who’s saying it’s bad for health, don’t complain about the milk when a soda or tea has 35-85 grams of sugar per serving. When we serve soft drinks totaling 8+ servings, and provide children at schools with chocolate milk that has 20-40 grams added depending on the brand.
Sugar is fine in moderation, but drinks are where it builds fastest and milk or its contemporaries are certainly not the worst offenders
Why do they add so much? My biggest complaint about plant milks was how sweet they tasted.
I was contributing to their sales for a while, but then I realised I could make oat milk (or any plant milk technically) at home with a machine which within several months paid for itself, not to mention that it doesn't require lugging liquid from the store any more!
Yeeeeaaaah, that's true. But also I want to play baldur's gate with my spare time instead
Yeah I'm not milking oats in my spare time 😆
That's a great idea, as long as you're happy to get your calcium and B12 from elsewhere. I buy my oat milk so I can have it fortified
Plus, it's likely to split it curdle when you add it to coffee??
@@growtocycle6992, yeah, it does have the tendency to separate if not stirred, though a sprinkling of xanthan gum can help - I don't bother though as I mostly use it for morning cereal.
In Finland oat is a local product, so there's a huge selection of oat milks in the grocery stores. Oatly is just one brand here. Since the candy manufacturer Fazer is in the business, they've made oat milk with chocolate flavors. We also get stuff like salted caramel and cinnamon roll barista quality oat milk, which both are fun with coffee. The chocolate stuff isn't barista, but it's nice to drink as such. I also love the ice coffees made with oat milk.
IMO the way to get people using vegan options is to make them tasty and fullfilling. I'm in love with a local vegan restaurant, as their burgers and cauliflower wings are just so good. No health food, but that's the point - who would want a healthy hamburger?
A friend of mine has a cafe where she serves vegan waffles, and there's a vegan donut place that went viral on Instagram due to serving lavishly frosted donuts.
So I'm optimistic about the future of plant based products. While I'm not vegan, and enjoy meat very much, I also really enjoy the super convenient falafel balls that I can buy at a local supermarket - just because they're so tasty.
I've seen cauliflower florets, cauliflower stalks, cauliflower leaves, even cauliflower roots, but I ain't never seen no cauliflower wing. I have difficulty believing that a plant that tastes like wet cardboard someone farted on could be an adequate substitute for poultry protein, even if it is deep-fried in batter and served with hot sauce and blue cheese dressing.
People have been drinking cows milk for thousands of years as part of a sustainable environment e.g. we had cows on our farm and would use the milk they produced to make cheese, yoghurt, cream, butter etc. Its not just a fad that started because of an ad campaign.
I have a friend who is diabetic and wanted to switch to oat milk. She ordered a coffee with oat milk, and her blood sugar spiked way higher than it ever would have with normal milk. Come to find out, the oat milk was loaded down with maltodextrin, which is essentially sugar without the FDA telling them they had to classify it as sugar. I believe that is why Oatly came under fire about their ingredients list.
IDK, I just like the taste of Oat Milk myself lol
Same plus it tastes so good with coffee.
For real 💯
So do I
Same. I just drink almond milk because the flavor is superior to cow.
I turn to homelander near those bad boys
One thing to add to the people who can't drink milk thing is that diary allergies are also common enough that at least in the US, it's one of the ingredients that need the specifically mentioned along side nuts, eggs, and such. Plant based milks are a blessing people like me where cow's milk can have major health effects up to and including death.
Death, by cow milk? By drowning in it?
EXACTLY! I have a severe milk allergy, I need to keep an epipen in case I can't get to a hospital in time. I immediately break out in hives and eczema and get asthma attacks so severe that they are straight up painful. It's minor, but I have lung damage from the asthma attacks I had from accidentally drinking milk. I'm honestly so sick of people shitting on "millennials" or "yuppies" making plant based milk "trendy". MAKING PLANT BASED MILK TRENDY MADE MY LIFE SO MUCH EASIER!! And same goes for diabetics during the low sugar/low carb craze. I'm not too worried about the trend dying, because even after food trends died, like low sugar and gluten free, it created a bigger option for those who need it
Plant based milks are all made from the top allergen foods as well. Wheat/oats, nuts(which incl coconut in some people), and soy.
I would know.
I'm allergic to all of them. Also allergic to rice.
Throwback to a time where plant based milk were called nut juices due EU nomenclature rules 😭😭😭
That's wild
Still the case, every thing milk is called "beverage" or something
You mean, back when they told the truth?
This is still the case. Most plant based milks do not mention milk in the EU. Instead they use "drink" or some generic term like "original".
The EU is protecting certain words in order to prevent manufacturers from fooling the customer. For instance chocolate must contain a minimum amount of cacao. Meat must contain meat and not a replacement product. Butter must be butter and not margarine or anything similar. So in that light it's not so weird.
I mean, plant based drinks are just fine the way they are, and are here to stay. We don't need manufacturers to make us pretend they are a form of milk. They are a product on their own that can be used as a substitute for milk.
@@AssyriacUnitarian wait for the EU definition for cows milk if you want something wild
Oat milk is the fucking GOAT. It's got a natural sweetness to it that no other plant-based or dairy has.
Agree, it makes coffee so much creamier as well.
Oat milk is from goats?
Oat milk is almost pure sugar, so much worse for you than regular milk. You obviously can still drink it if you understand the consequences, but understand the implications
I'm a dedicated milk drinker, but I do consume oat juice at a 50/50 ratio. Because almond milk is like 5x the price where I live in, the sugar free one of MORE expensive, to events I bring my oat milk (it does not go bad so easily on room temperature in the summer hellfire), coconut-almond mix is rare to find, but for fancy , iced coffee is so good 🖤
My gf is gluten,lactose, egg and garlic intolerant. She loved this hype about non cow milk. For people in her situation its nice. She dosnt really drink it, but loves baking and we kove coocking. So having it available it aesome
Your girlfriend is lying. If she's lying about that, she's also lying about being faithful to you.
@@korcommander you are wild. people exist with several allergies. i have dairy and egg allergy. it can happen to you as well without any history at any age. dont be this ignorant please.
@@dm-qy3yu I can't be ignorant if I'm correct.
I have used most of the plant-based milks (I have lactose intolerance.) and I never wanted the additives! At last I found a brand that is organic and has just three ingredients and happily with no additives! It is Califia Farms brand… water, oats and sea salt. The answer to a prayer.
Organic? ... Eugh.
At least you’re not allergic to milk like I am 😔
Oat milk turns into maltose which is just sugar
There's 3 trees and Malk too.
Not sure which version of Califia Farms organic oat milk you’re buying, but according to their own website, it contains a lot more than just water, oats, and sea salt. It’s got sunflower oil, dipotassium phosphate, calcium carbonate, tricalcium phosphate, vitamin A palmitate, and vitamin D2
the milk moustache came from Canadian advertising creative director Gary Grey in 1974, he also came up with "when you eat your smarties do you eat the red ones last" and "eggs, get cracking", the American milk moustache campaign came afterwards in the 90s.
this is super interesting, thanks for sharing!
@@LeviHildebrandYT How about an episode on The Problem with Protein Bars - glorified junk food often with artificial sugars, over or ultra processed, fill of ingredients that are blended and hydrogenated oils, , OR better yet, and epicsode on *Ultra Processed Foods*? Highend fats starches, sugars and additives now make up 73% of the US food supply. Look at 12:13 timestamp in "Ultra Processed: How Food Tech Consumed the American Diet | CBS Reports".
It always looked so weird to me, this white paint on the upper lip. No one looks like that from drinking milk. Yoghurt, maybe. Mostly it looks like they've been drinking paint.
Er...so what's wrong with soy milk exactly? You say it "could be an entire other video," but isn't there a TL;DR version? Other sources I've seen (like the Our World in Data chart that you point to at 6:00) suggest it's about on a par with oat milk, so I'm wondering what you think makes it so much worse.
Soy can increase chances of cancer
"Plant milks have too much sugar" strikes me as a strange thing to say when cows milk has 12 grams of sugar per cup, sweetened almond milk has 5 grams of sugar per cup, and unsweetened almond milk has no sugar. But also I guess that matters more to people who drink more milk than I do; the biggest draw of plant milk for me is how long it lasts in the fridge.
If your worried about the environment, almond milk is out. However the "best" alternative is Oatmilk - which has 17g of sugar. Also, the TYPE of sugar matters too. Almond milk uses sucrose, Oatmilk uses glucose, and many types of plant milks use fructose - all of which have a worse glycemic index than lactose. In short, lactose is better for diabetics, even if the amount is higher. I know that's not a large percentage of the population, but I just wanted to point out that it DOES matter to some.
They use broken sugar on the composition to not count. Basically a loophole to people think it's healthy. In the end is way worse to health.
Robynhoodlum beat me to the punch, but yeah, milk sugars don't have anywhere near the same power to induce insulin resistance, and thus type 2 diabetes, as plant sugars do. People also tend to be satisfied with smaller portions of actual whole dairy milk than its alternatives, given the satiatory power of its milkfat and whey proteins.
He is a complete 🤡.
You can buy unsweetened versions of any of these milks, and those variants will be very very low in sugar. This channel isn't very detailed sadly and I think he's cashing fads
2:09 In my graffiti days, some dude who briefly joined our crew tagged "BULLMILK". He eventually got clowned out because his handstyle was wack, but that's seriously one of the funniest names ever.
bullmilk is crazy
bro named himself "cum"
This reminds of a a video ai watched where a crazy girl was looking at a dairy milk container and it mentioned the names of some of the cows that the milk came from.
She then said (with a straight face) this is mysogony why are none of the male cows names on the container.
I had to watch the video twice, just to make sure id heard correct.
All i could think of was yeah you dont want the" male cows" milk.
@@andrewunderwood4570 He got the name from some old folk tale where a greenhorn spent his first day at the barn. His bosses spent the entire day laughing behind his back while he jacked off bulls. The greenhorn didn't figure it out until the end of the day, when they said "You forgot to milk the horses."
Bet he would have LOVED Rocky Mountain Oysters! LOL!
Interesting video, I disappreciate the click bait title though
Agreed. The clickbait titles are getting ridiculous.
Yep I have been ignoring the last couple of vids because of them... Only clicked on here now to read the comments to see what level of relevant the title was!
Just came here to downvote lol. Dairy industry gonna die 😂 rip
Must hate plant based option.
There are a huge percentage of us that are lactose intolerant, and it's nice not to have to go to the Asian mart anymore just to have something in our coffee that doesn't make us bloated
You only get bloated?? Lucky.
Except you still should go to the Asian mart for soymilk, because the OG stuff they have there is half the price, fresher, and tastes 100x better. The Silk in a carton you get at Safeway is vastly inferior to the cheap stuff in the unlabeled jug with the blue screw top at the Asian grocery.
As for putting soymilk in coffee, as both a lactose-intolerant Asian and a coffee lover I consider that two tragedies for the price of one. When I want milk in my coffee, I go with Lactaid. Alt milks don't belong in coffee and I will die on this hill.
@@its_clean Oat milk, and cashew milk (except I don't bother with buying the milk anymore, I just grate some cashew in), and almond milk are great for coffee. There's lactose free milk too that for me works better than taking lactase. Soy milk works amazingly well for making drinking chocolate.
There is lactose free cow milk as well in my supermarket... And the same price as regular cow milk
I love the Fairlife milk, as it's lactose free and still actual milk. The alternatives make my stomach upset in a way that I was happy to take the lactose situation vs that.
I'm from the Philippines and drinking cow's milk is the norm, but I don't remember any marketing push to make it happen. I remember more ads for choco milk drinks growing up.
Soy milk's also popular here, I personally enjoy it just as much as cow's milk.
Alternative milks have been popping up lately but personally I'm not a fan.
No downfall here - I still enjoy my almond milk because it has almost no carbs which is important for me as a diabetic.
I’m with you!
Me too, plus it tasty.
I drink almond milk to but I eat cheese
Almost milk is one of my favorite drink ever
Mmmmm nut based milks is and was a saving grace for those like myself and not just due to lactose. Cow milk is yes, high in lactose, casein (protein in milk), also sugars and carbs. Being able to choose unsweetened almond or cashew milk was a dietary savior for most dishes that need a milk ingredient. Even better, being able to find those alternatives almost anywhere has made it easy and doable. Downfall? I sincerely hope this is incorrect or misconstrued.
Growing almonds kills wildlife and shelling cashews poisons the poor people who have to do it.
It’s a bait to click on the video, pay attention to the last part of the video
Same, the title had me feeling like "the sky is falling"
@@lizzieblades It's raining cows!
@@zepol Oh I did thanks - not sure it was a "save" though
i wasn't expecting a takedown video of big dairy 😂
Dairy Pride is an absolutely inane advertising tactic.
🏳️🌈🐄🏳️🌈🐄
Instead of making the frogs gay they made the cows gay
@@Graf-Fischgen-von-Fischgesicht*Bangs his table* IT'S CRAP!.
@@Graf-Fischgen-von-Fischgesicht Ha ha, they're milkin' it for all it's worth!
Dairy is undoubtedly better if you can digest it. The difference between a food designed to nourish a baby vs watered down nut tea.
I have seen reference to "Almonds, to be powdered to make milk" from shipping manifests in the 12th century... It was highly expensive but high ranking nobility could afford it.
And note that they were calling it 'milk'! It's not some recent corporate branding.
I mean here in Sicily we have had almond milk for all the time I have been alive...so at least 20ish years, it's not recent at all@@mindstalk
It was an item for fasting/Lent. It was not shelf stable, always was made freshly, and a luxury item. You can find a lot of medieval recipes with it.
I grew up drinking (cow) milk with ever meal. I grew up in the 70's, way before the Got Milk campaign. It was just the normal drink for a kid at a meal.
I stopped buying oat milk because I just found that it was easy enough to make at home 🤷🏾♀️
It’s lightly blended and strained rolled oats, salt, water (adding vanilla and sugar as desired). It’s cheap and easy and if you have a garden it’s practically free if you use oats as a fall cover crop.
My stomach/gut has improved tremendously since switching to organic coconut milk. I was bloated and uncomfortable all the time. I tried almond milk, but it appears I have an intolerance. My bf switched to oat milk and his stomach is so much better too.
It's no replacement for actual milk for me, but coconut milk definitely has a creaminess that very few "plant milks" can replicate.
... I was drinking milk every morning way before the Got Milk campaign. My dad did before me. I... I don't think that was the start of it.
yeah, as a hispanic american, we have been drinking milk since forever lol
The oldest evidence we have discovered for the human consumption of other animals' milk has been carbon dated to around nine thousand years ago, and given the survival rates of prehistoric artifacts, I don't think that was the start of it.
There has been a controversy about a problem with the growing of almonds in California…
Most almonds grown in California are for the confectionery industry. A lot of European sources of milk use almonds grown in the Mediterranean area, for example Alpro uses rain fed almonds.
California supplies around 80% of world's almonds, you can't supply 80% of world's something without consequences, this is their mistake.
Even if almonds are water intensive they are still 2x less intensive than dairy milk so, in the end, if almond milk is what you prefer , it's still better. And if you look at other metrics , CO2, land use etc almonds are by far the best option between dairy and almonds. Water is the only part where they come close.
This person doesn't share enough background information with this half assed video
I stopped buying plant based milk, when lactose free cow milk became more available. To me it tastes way better than any plant based milk
In the part where you talk about everything that can be milked. has been... that was the perfect time to put a clip of Meet the Parents.
Greg: Oh you can milk anything with nipples.
Jack: I have nipples, Greg. Could you milk me?
Technically yes. Male humans can actually lactate.
Or that bit from Jack Whitehall: "Can we please stop milking shit??"
Hasn't lactose free milk been a thing since forever? I've been buying that stuff for all my adult life (I'm 28).
Yes, I'm 47 and lactose free milk has been around at least like 20 years. In the 90's there was some horribly tasting stuff, I think low in lactose, but it's been hugely improved since, and they can eliminate all lactose quite well.
it has been! and in some asian countries it's actually the default
Yeah soy milk
People also do it because they think plant = healthy (it's not) or vegan reasons.
I live in Italy, I often buy soy milk, oat milk, almond milk and so on because I'm lactose intolerant but I never even noticed that plant based milks do not have the word "LATTE" or something like that in them, I'm blind lol
I was very surprised to hear that the popularity of plant-based milk was first driven by younger people; I grew up on dairy milk and the first time I encountered almond milk was in my grandmother's fridge!
As someone who’s not lactose intolerant and therefore not inclined to consider plant-based milk, the biggest reason I don’t want to buy plant-based milk is because of the dismal nutrition facts. With the exception of soy milk, all plant based alternatives have worse protein and micronutrient content, and even then soy milk is deficient in a few categories compared to cow or goat milk.
Milk from nuts??? What's next, coffee from animal turds??? Oh, wait a minute...
🤣
Kopi luwak
@@omanajzwhhaaaatttt
To be fair, it's not 'from' turds... it just turd catalyzed coffee. 🐱💩 ☕
🤣
@@traildoggy turd-washed processed, or natural bowel processed
So it's my fault big farming marketing wants to pretend like California isn't actually a half a desert to begin with... Maybe stop growing in arid environments and capitalizing off marketing and advertising on top of age old farming practices of flooding acres and acres of fields with several feet of water...
Hey, I loved the video. As a European I would love to see you take a more international scope in your next research. Nevertheless, keep up the good work.
What i dont get is, in my country we feed soy to cows to get milk, yet somehow milk made directly from the soy beans is more expensive than the milk?
I don't understand how people have turned milk into a status symbol, and yet I find myself seeing someone who drink milk alternatives with a nose upturned. I drink regular, plain, cow-based, traditional milk all the time. I don't drink a quart of milk a day because it's healthy or I'm spouting a rhetoric about how terrible things are. I do it because I crave milk, and all plant-based options taste like trash to me
But the reason is quite simple, dairy industry is incredibly cruel one, so it makes sense that people who dont suport cruelty are proud for it.
The cost of a so-called plant based milk should be profoundly cheaper then any animal derived milk as there is far less cost than growing oats in a field
@Ms-xq6jximagine if plant milk was subsididized
But you need to ultra process those oats to turn it into milk 🤡
@Ms-xq6jx bruh it’s a well known fact the ultra processed foods aren’t great for people
@@Hanna-se3vrthe process is pretty much just blending and straining. it really isn't ultraprocessing. you can make oat milk at home with a blender and cheesecloth.
They upcharge because they know their primary customers are going to be rich people following health fads.
Your channel has such a nice visual design and aesthetic man
🥰 we like the vibes here
There is also the fact that a lot of plant based milks you can make them at home for cheaper, and if you do them yourself they don't have all those pesky additives
I'm lactose intolerant and type one diabetic. I buy Fairlife because it's double the protein, half the sugar, lactose free and it comes from cows. Great for my situation.
Not everyone who has to rely on non dairy milk alternatives it's lactose intolerant. Some of us are actually allergic to it...
I make my own soy-walnut-oat milk. It costs a few pennies and tastes better than most of the packaged stuff I have tried.
Do you add seed oils to it as well ?
Do you have a Recipe? I want to try this xD
@@fabianluethi03 bro you literally have the internet at your fingertips.
@@Farquad76.547 I don't, but I mainly use it in coffee. Not sure how oils would react.
@@fabianluethi03 well, I bought a plant milk machine that is basically a heated blender with a timer and a few different drink modes. There are fancy versions, but the one I bought was about 30 bucks.
I realize that machine could be a whole video here, but it works great for me.
I use
30 g. non GMO soybeans
10 g. walnuts
10 g. oats.
2 - 3 cups water.
I'm sure a little research would find a way to do it without the machine.
As someone from not the US, plant milks are CRAZY expensive and the most popular brand it's the biggest dairy brand in the country making plant milks as well. They are winning the milk war, making a monopoly!
From the UK and this is my biggest problem too. I love Oatly oat milk, been drinking it for years, but it's at least two, if not three times more expensive than cows milk. Doesn't help that it's only sold in one litre cartons, so it also feels like a waste of packaging to buy so many!
Still? In my case every supermarket has soy milk slightly cheaper than cow milk, with almond, oat and rice being 5-20% more expensive to cow.
Yeah, the only one I find cheaper in Asia is soy milk. And it tastes bad when you mix it with your coffee and food. I use lactose free milk.
Best thing about the EU deciding that plantbased milk can't be named milk anymore to not confuse the consumer is that coconut milk can still be called that way since it has tradition and a cleaning product called scrubbing/scouring milk can also still be called that way although it doesn't have anything to do with milk other than being white😂
Even though here in Europe plant-based "milk" is often labeled as drink, everyone who uses it calls it milk anyways. They may have abolished the label, but they cannot stop the idea.
Children were drinking milk with every meal of the day well before "Got Milk?" was a thing. Google thinks that "Got Milk?" launched its first ad in 1993. I was milk-drinking child well over 20 years before that.
I wonder if the capability of consumers to make plant-based milks at home rather than buying them from the store has had an impact on the industry sales data. I'm lactose intolerant so starting to drink plant-milks has been so great, but even better has been being able to just get the ingredients myself since I can't exactly have a cow in an apartment. Not only that, but its a lot more cost effective to just buy dry ingredients like oats or almonds and use tap water to make the milks, rather than buying big heavy jugs of liquid at the store of which the majority of the container is just filled with water.
I've always just made my own milks. I have never been a regular dairy consumer and I'm not even lactose intolerant, I just enjoy finding new things to try and experiment with them. Because I really don't use dairy products often, soy milk was always the easiest to make for me. I can story the dried beans in the fridge for months at a time, and just make up a small batch whenever I want, in whatever flavor or concentration I want.
It helps to make sure I don't end up throwing a quart of milk away because I didn't use it all before it turned, and I get to customize it for whatever I'm in the mood for. It was a pretty simple decision, and saved me a whole lot of money over the years.
Homemade almond milk. Put 8-10 almonds into your magic bullet cup ad 1 cup of water blend the hell out of it and pour it over your steel cut oatmeal. Add a dash of vanilla if you like. mmm
You'd have to be a cruel wildlife exterminating bastard to use almonds for anything.
Those "new" milks that you mention around 12:00 have existed for now than 2 decades in Europe
As a lactose intolerant person in France, I've been through the works trying to find a milk I want to put in my coffee that does not make me sick. France has been exceedingly slow with this, even though its next door neighbor Germany has far more awareness. I came across plant-based alternatives sooner than I came across lactose-free milk. I can now get the latter, which I prefer to the plant-based ones, but not always available and almost never with full fat. It's very hard to get lactose-free anything here. In comparison to the US and Germany, it actually really sucks! It makes eating out challenging too. I have to take a handful of lactase pills (which I import from Germany) pretty much everywhere I go, just in case. So yeah, plant-based milks and the fact that they are trendy is actually a good thing, because I can sometimes find them in coffee shops now.
One thing I would disagree is that the amount of land use for cows is a problem because that wery much depends on the country. Here in Czech republic there is a lot of space that wouls otherwise be unocupied and having cows there few days every few weeks helps the biodiversity of many habitats.
rice milk is so slept on 😭😭😭 its good af
it tastes like rice
@@transsexual_computer_faery woah where'd you hear that from
@@transsexual_computer_faery rice tastes good
Isn't that just Horchata? 🤔
Rice milk probably has very low protein content.
I can't stand thinking about drinking milk that's meant for a baby cow and I'm a grown human... just seems so weird.
Not to mention how poorly the animals are treated :( and hormones, etc
And knowing milk is made from the nutrients of blood.
was drinking almond milk, but after finding out how much water it needs I switched to coconut milk.
In terms of inflation, if I can't afford my oat milk that week, I just don't buy milk. It's not a "need" to have; It's a "nice" to have. The further I get away from animal products, the more I realize many of the things I thought I "needed" to eat or drink are just "nice" to have, especially with the advances in supplements. Really looking forward to the continued advancements in plant-based cheeses and yogurts since those seem to be more of a sticking point than milk, butter, or cream alternatives.
How do you get your calcium?
@@LordVarkson Given that the OP specifically mentions advances in (dietary) supplements, I assume the OP gets their calcium via supplements, probably in concert with a vitamin D3 supplement.
@@LordVarkson Supplements and food mostly! Bart has the right of it. It helps that I like kale, figs, beans, and bok choy. I have to take a V-D3 supplement anyway and it's best not to have it in a vacuum. Dairy is high in fats that freak out some of my organs, so it was a natural switch. I need to do more with chia seeds.
I’m really enjoying your videos and I’m slowly ploughing through everyone. I just wanted also to add that in the UK we’ve had lactose free milk for many many years..
It's wild that it's so much cheaper to buy dairy than any of the plant based alternatives
The industry knows its customer base well, evidently
Because I'm not paying MORE for 99% water 1% ground up oats than I do for 100% cow milk. Stop charging stupid prices for a substitutable price-elastic good.
I just started drinking soy "milk" after drinking whole cow milk all my life. The reasons: I compared both milks' nutritional values, and the soy one has less sugar/carbs and (somehow) more protein. On top of that, this specific soy milk brand happens to be 10 cents less expensive than the animal counterpart, which doesn't sound like a lot but for a person who just moved out from the parent's home for the first time is a big deal. Maybe someone can give some insight on how this price-quality ratio is achieved. I'm now sold on keep drinking soy, I'm actually liking it.
Real milk just tastes better. I got 2 free small packs of almond milk as samples. When I tried one, I spit it out and threw it out because I thought it was spoilt. After trying the 2nd pack, I realized that awful taste was actually its normal taste. My wife bought 2 one litre packs of almond milk because it was on a 2 for the price of 1 sale. I warned her not to do it and it would be on her to drink it, but she could not resist a sale. That remained long the the fridge since she struggled to drink that out, forcing herself to drink it, but only drinking a tiny amount at a time.
for me, the avoidance of plant based milks is bc of the general avoidance of highly processed foods, as was mentioned. I went to Taiwan recently and discovered that traditional, minimally processed soymilk (really basically purely bean water), tastes absolutely nothing like our highly processed mystery liquid we have in the US. Ours tastes kinda shit in comparison and NEEDS sugar to taste decent, which makes me have a much worse view of it already lol
I depend on coconut milk and homemade nut and seed milks because dairy milk makes me feel bad. The problem with most commercial 'plant milk' is that they are an opportunity for businesses to try to make money by leveraging cheap ingredients into big profits. A lot of them are full of Canola oil. As a Celiac, Oat Milk doesn't solve my issues and it doesn't have protein and fat like dairy milk does, so nutrition is also an issue.
As someone with lactose, im so thankful for plant based milk. 😊
@@Annes.Archives literally same 🙌
11:49 This single-handedly took me away from the plant-mlik sector because I care about the protein-to-calorie ratio, and that Darigold product is the epitome of that while being lactose-free. I haven't bought plant milk in over 3yrs, after previously buying exclusively since 2012.
I don't want to drink vegetable oils. I'll stick with whole milk.
Then why aren't you making your own plant milk?
Im, confused? Here in Washington, most plant based milk is cheaper then regular cow milk? And almond unsweetened vanilla has 0sugar? While regular cow milk has 12 grams?
I love how you said that plant base milk is on a downward spiral and it’s only lost a couple of percentage points lol
It's because people realize most plant based milk are 100% carbs and we realize heathy fats and protein are best for us
People really be like “ew who sits down for a glass of milk” then immediately consume a carton of milk-flavored rapeseed oil
Fucking doomed society
Milk for the IGF1! Max gainz, baby! Squats and milk!
If adult humans don't need milk for a healthy diet in the first place, why would you need to substitute it? Just skip all the alternatives as well. Just like you don't need to substitute meat by a beyond burger, just eat nuts and legumes.
This is true, cow milk isn't necessary so the alternatives aren't necessary either they are all just for taste preference. Many people like variety so I don't see these alternatives as a big deal as they shouldn't be making up the majority of a person diet anwyay.
Because milk is a DIRT CHEAP source of protein.
I'm from a part of the world where coconuts and coconut milk is part of everyday life at home and yet I can't just buy coffee anywhere because dairy milk is the default option. I have to go to a small number of coffee shops with plant milk options (that are more expensive) if I don't just want to get black coffee. Making it at home isn't a problem, but it is a problem when I have to go out for social reasons.
What pisses me off is that plant based milks in the UK are kept in the chilled aisle next to the dairy milk completely unnecessarily wasting energy. You can also find the exact same cartons on the regular shelves next to the UHT dairy milk. I don't even get why they need to be in a carton, plant milk powder would be even better for the environment we could just add our own water at home. But oat milk powder is hard to find even though it's a no brainer when it comes to affordability and sustainability. We're more likely to buy what we're used to even though it makes no sense at all.
You can now buy powdered oat milk. But of course it takes energy to dry it.
@@markthomasson5077 I didn't say you couldn't buy it I said it was difficult to find. Dairy milk contains water naturally and it takes some energy to make it into a dry powder. Oat milk starts off with a dry ingredient (powdered oats) then they add the water in before packaging it and transporting it to the shops. The water adds both weight and volume making it less energy efficient to transport. Fresh dairy milk tastes nicer than milk powder because the heat used to dry it impairs the flavour which is why most people prefer fresh dairy milk which needs to be kept refrigerated. Oat milk starts off as a dry powder and so it makes no difference to the flavour if the water is added by the manufacturer or the consumer. Most people in the UK buy their oat milk from the chilled aisle because that's how they are used to buying dairy milk.
@@kinolibby6580 it is not just wet powdered oats. The key is that it is fermented with enzymes. So it needs to be wet.
@@markthomasson5077 I'd be surprised if as much water was needed to produce dried oat milk as cartoned but I don't know for sure. I understand your point about needing to use energy to dry it now. The drying process also has the benefit of the product taking far longer to spoil when opened, potentially leading to less food waste. If oat milk powder production uses the same amount of water as cartoned I expect it might be quite difficult to work out which has the lowest environmental impact as there are several different factors to consider.
Here in France, ‘plant-based’ milk and meat have never been a thing to my knowledge.