I'm convinced that brands pay to be on this list. Some I've never heard of. Some I've only heard negative reviews about. That's honestly the only explanation as to why they're on the best of beauty. It's really sad, but I can't say I'm surprised.
68$ for azaleic acid?! No ma’am! Drunk Elephant used to be one of my go-tos but huh, that’s when I got gratis from work I’m not shelling out for their regular products now
Drunk Elephant is the emperor's clothes despite I used to use their oil religiously and I'm so glad I found a replacement... and skin care is my thing. I just hope others smarten up and understand there are great products out there that don't break the bank but that are just as effective.
absolutely love seeing you in a red lip! ❤ i think the essence lash princess false lash effect mascara also won an award, which i completely agree with.
You're the only creator I'd bother watching their video on this topic. Lol bc allure awards are bought so what's the point? But, I'm watching bc it's Kelly 😂❤
It must be weird to be EM Cosmetics (who came out with a lip formula like the Tarte/Hourglass/Flower sticks earlier, if not first) to see so much buzz and hype around the newer versions of essentially the same product. The tinted Lip Cushions by EM Cosmetics are my favorite lip formula of all time. I own all but Faded Clementine (because I don't look good in orange).
I totally agree that the Makeup Revolution Ultra Cream Bronzer, Elf Halo Glow Liquid Filter, and Covergirl Clean Fresh Yummy Lip Gloss are the best products of 2023. I just got the Makeup Revolution Ultra Cream Bronzer from Ulta but it's a pain in the butt with the sticker or plastic to open it but I love it. I don't use it as a cream bronzer but as a powder bronzer. Elf's Perfect 10 Pan Eyeshadow Palette in I Need A Nude mixed with Covergirl's Clean Fresh Eyeshadow Palette in Mellow Mauve is so pretty when you combined those two products.
Have you tried the InnBeauty Project Lip Glazes? I’m OBSESSED. I have them in my bag, at my desk, in my car, in my bathroom…NYX tried to dupe them with their Fat Oil or whatever they’re called. 😹
@@KellyGooch the Berry glaze is my favorite, followed by Candy Apple, then Merlot and the new Pina Colada. They’re just a great brand in general. Their Face Glaze and Keep it Clean cleanser are staples for me. Ask Kackie about the Face Glaze!
Yes, you are right that the Cover Girl Yummy Lip Oil pricing is all over the map. Personally, I usually never buy anything cosmetic as a grocery store like Kroger; and when I should at CVS, I maximize the coupon usage so that I get the most bang for my buck there. It's the only way to get reasonably consistent pricing on cosmetics.
the honey glow moisturizer is great but their cleanser destroyed my skin (I think it was the ginger extract because there's another product they have with ginger extract that also makes my face hurt)
I actually prefer the covergirl yummy gloss over the Milani lip oil. I feel the milani lip oil doesn’t give me any color payoff and I have to reapply immediately. I still like it but the covergirl just works so much better for me personally
Having worked at a product company that paid a ton of money to get on every top 10 list possible, I have a hard time in believing in stuff like allure beauty winners results…..
That is lower salicylic acid in the Drunk Elephant, but, fun fact, it is only approved to use up to 2% in products without a prescription! That’s why even when the BHA level looks low, it may be the maximum! (The DR does have 1% though)
I have a terrible soft spot for drunk elephant products. They’re overpriced, the founder is rude, and the “suspicious 6” idea is pretty much just fear mongering but their products do wonders for my skin 😫. Some products have obvious dupes that are just as good but some just don’t compare.
I've used the farmacy mask since it came in a boxy charm 100 years ago 😂. I don't like the gissue (?) Hair oil and I have thick thick, coarse, dry hair.
Agreed. Plus banana boat is a pretty reputable brand, considering alot of their products are sold in Australia. Alot of those expensive, new sunscreens from all these new skincare brands aren't sold here due to the rigorous testing and application process for spf claims (sunscreen is a regulated therapeutic good here). Only cosmetic items with spf under a certain strength can be sold without this process. I really wanted the supergoop sunscreen but now I'm quite sceptical of it actually working since it can't even meet our regulations. It's also much more risky to be using ineffective spf here since skin cancer is a massive problem.
I love Fenty Ice and Milani Fruit Fetish lips. returned Summer Fridays Vanilla Beige. Don’t get the hype. Been curious about Merit Sticks will prob get some during Sephora Sale. Love everything I’ve tried from Inkey list esp Fulvic Acid Cleanser, Caffeine Eye Cream, and Retinol emulsion
to me the only concealer to exist is la colors ultimate cover, its cheap as all hell and its high enough coverage to hide my sins (and also do drag with, i did drag with it multiple times over)
Are you going to Sephoria this weekend? I’m going on Friday evening, it’s in nyc, and I know you live here (as do I), and I’m so curious who’s going! I don’t know anyone personally, I’m the makeup lover of my life, lol.
I’ve never trusted these lists or bought anything from them just bc they were recommended. I have a few youtubers I trust, Reddit, and that’s about it.
Four hundred Award winners. If there are freaking four hundred, that drastically decreases the value of an Award. How does this hypocrisy means anything to anyone? Such BS.
This is the most random ass list of products LOL 😆 🤦🏾♀️. Allure is trying it, how much did these brands pay for this many non-trending products to be on the list?! Oy 😅
In my personal opinion…..I feel like all skincare should be 100% free to buy, but makeup should be paid for however at an affordable cost. The reason…..nobody truly needs makeup, we’re all beautiful even without makeup however there’s nothing wrong with playing around with new products, because makeup is an art form….Skincare on the other hand, we all wanna have clear and beautiful skin and it’s something that we actually do need well at least most of it.
Well not having "clear and beautiful" skin isn't a health hazard. Acne sucks, but it's not determinal to your health or killing you. If you're talking about actual skin ailments that impact everyday life, I see where you're coming from but if not, then this is just shallow lol no one is owed clear skin and genetics play a big role in that anyway.
I'm so glad you've gotten your own vibe as a influencer because a couple years ago you reminded me of tati and that was HUGE nooooo because she is as fake as it gets, fluttering her fingers around acting like a princess. But wow you've got your own lane now and in light of that, thanks for all you do. I really enjoyed your vid!
This is where someone’s age becomes important when doling out advice. You’re what, 28? Your foundation is hiding however your skin really looks anyway. Buy the fancy suggested products
I just love your pinup girl look today. So vintage and current at the same time.
Agreed!
I'm convinced that brands pay to be on this list. Some I've never heard of. Some I've only heard negative reviews about. That's honestly the only explanation as to why they're on the best of beauty. It's really sad, but I can't say I'm surprised.
They absolutely do pay.
I’m sure they do but I wouldn’t go buy what you’ve heard of vs haven’t, since brands also pay influencers to hype up their products.
You pay to be one of their picks, it’s an income stream for them.
Best and most accurate statement
Probably true. Maybe they add some legit popular favorites just so it doesn’t seem so rigged?
Yup. A friend of mine in the industry told me that.
Well known that brands pay to win
Yes I’ve definitely heard that! I still love going through the list to see what they’re recommending every year and share my opinions!
Kelly you need to start doing more bold lips... I love love love this bold lip look. I am sure you'll pull off any bold color.
Thank you! I was thinking that I want to start wearing them more!
Girl you are the GOAT with these more affordable alternatives. TYSM!!
68$ for azaleic acid?! No ma’am! Drunk Elephant used to be one of my go-tos but huh, that’s when I got gratis from work
I’m not shelling out for their regular products now
Drunk Elephant is the emperor's clothes despite I used to use their oil religiously and I'm so glad I found a replacement... and skin care is my thing. I just hope others smarten up and understand there are great products out there that don't break the bank but that are just as effective.
I have used The Ordinary's azelaic acid cream and was very pleased.
@@blurabbit848 Absolutely!
they’re also a shady brand and there are many more affordable alternatives
absolutely love seeing you in a red lip! ❤ i think the essence lash princess false lash effect mascara also won an award, which i completely agree with.
Yes that’s one of my favorites too!
You're the only creator I'd bother watching their video on this topic. Lol bc allure awards are bought so what's the point? But, I'm watching bc it's Kelly 😂❤
Kelly’s doing a public service disputing them ~ it’s such a silly ploy from Allure
Love the red honey looks great on you
To everyone who is loving the ELF glow try the CATRICE glow booster, even better and cheaper! 😊
Do you mean the serum? 😊
@@vilde9379 uh no, I mean the soft glam fluid glow booster from CATRICE 😘
Really? Please tell me Mame, did you do a comparison between the two?
@@seriousstrawberry not
On video but I tried both and I love both but prefer the CATRICE more and also it is cheaper ofcourse!
Love your look in this vid!
Thank you!
I love the Elf Halo lquid filter its amazing and gives a beautiful glow under your foundation ❤
I love it too.
Omg your lip and top are perrrrrfect together 🤩
The red is 🔥🔥🔥
It must be weird to be EM Cosmetics (who came out with a lip formula like the Tarte/Hourglass/Flower sticks earlier, if not first) to see so much buzz and hype around the newer versions of essentially the same product. The tinted Lip Cushions by EM Cosmetics are my favorite lip formula of all time. I own all but Faded Clementine (because I don't look good in orange).
Love love love red combo
Yessss Kelly! Red outfit & lip, headband, hoops Gorgeous look!! You look like you belong in Miami on the shopping strip along the beach!!
That bold lip is gorgeous on you. You look so classy
I can attest Inkey List doesn’t leave a cast. I’m not the darkest person ever, but that’s just my two cents. ❤❤
The red is SO pretty on you
I totally agree that the Makeup Revolution Ultra Cream Bronzer, Elf Halo Glow Liquid Filter, and Covergirl Clean Fresh Yummy Lip Gloss are the best products of 2023. I just got the Makeup Revolution Ultra Cream Bronzer from Ulta but it's a pain in the butt with the sticker or plastic to open it but I love it. I don't use it as a cream bronzer but as a powder bronzer. Elf's Perfect 10 Pan Eyeshadow Palette in I Need A Nude mixed with Covergirl's Clean Fresh Eyeshadow Palette in Mellow Mauve is so pretty when you combined those two products.
I love the Hourglass volumizing gloss balms - I'll have to try the flower beauty ones!!
Their picks are always so strange to me 🤔
Love your lipstick color, stunning! I will buy it!
You look fab❤
Your videos are so therapeutic kelly!!!
Love from me and india 🤍
400 award winners? Has it always been this many?
I was wondering the same thing.
Bro, no way, swear they're only like 15 when they started
Have you tried the InnBeauty Project Lip Glazes? I’m OBSESSED. I have them in my bag, at my desk, in my car, in my bathroom…NYX tried to dupe them with their Fat Oil or whatever they’re called. 😹
Ooh they’re on my list to try!! What color do you recommend?
@@KellyGooch the Berry glaze is my favorite, followed by Candy Apple, then Merlot and the new Pina Colada. They’re just a great brand in general. Their Face Glaze and Keep it Clean cleanser are staples for me. Ask Kackie about the Face Glaze!
Hi kelly. I saw the news about the heavy rainfall in newyork. I had to think about you right away. Hope you are doing well and stay save❤❤
Yes, you are right that the Cover Girl Yummy Lip Oil pricing is all over the map. Personally, I usually never buy anything cosmetic as a grocery store like Kroger; and when I should at CVS, I maximize the coupon usage so that I get the most bang for my buck there. It's the only way to get reasonably consistent pricing on cosmetics.
People sleep on Farmacy but I love their stuff. These awards sometimes do seem shady though😂
Farmacy makes a lot of my favorites!
the honey glow moisturizer is great but their cleanser destroyed my skin (I think it was the ginger extract because there's another product they have with ginger extract that also makes my face hurt)
I actually prefer the covergirl yummy gloss over the Milani lip oil. I feel the milani lip oil doesn’t give me any color payoff and I have to reapply immediately. I still like it but the covergirl just works so much better for me personally
Having worked at a product company that paid a ton of money to get on every top 10 list possible, I have a hard time in believing in stuff like allure beauty winners results…..
The covergirl yummy lip gloss is definitely my favorite! I have 4 or 5 of them
I am acne prone and have noticed that salicylic acid does bring out some redness on me. I'll look into azelaic acid. ❤
That is lower salicylic acid in the Drunk Elephant, but, fun fact, it is only approved to use up to 2% in products without a prescription! That’s why even when the BHA level looks low, it may be the maximum! (The DR does have 1% though)
You look STUNNING!
Good morning, hope you have a great day 😀
I love your lip color! It looks great on you.
I have a terrible soft spot for drunk elephant products. They’re overpriced, the founder is rude, and the “suspicious 6” idea is pretty much just fear mongering but their products do wonders for my skin 😫. Some products have obvious dupes that are just as good but some just don’t compare.
I have the auric glow base and I like it better than all of the others I've tried. I tend to prefer a matte look and add in glow.
I've used the farmacy mask since it came in a boxy charm 100 years ago 😂. I don't like the gissue (?) Hair oil and I have thick thick, coarse, dry hair.
The Athena Razor is my Holy Grail! I don't use any other brand!
Allure must be joking about the Maybelline cube shadow. It’s TERRIBLE!
i was also confused when i saw it 😂 i never tried them but they didn’t get a single good review, i feel like
Gotta try it. If y’all hate it then it must be good
What eyeliner are you using? I’ve been looking for a brown one like the one you’re wearing 🥹
I like the picks 😊
$15 is not an affordable sunscreen. I can get Banana Boat Vit C for less then $10 and it looks great under makeup 😂🤣
It depends on how much product you get. If you get 3oz/88ml at the least it's decently affordable unless you are really struggling financially.
Agreed. Plus banana boat is a pretty reputable brand, considering alot of their products are sold in Australia. Alot of those expensive, new sunscreens from all these new skincare brands aren't sold here due to the rigorous testing and application process for spf claims (sunscreen is a regulated therapeutic good here). Only cosmetic items with spf under a certain strength can be sold without this process. I really wanted the supergoop sunscreen but now I'm quite sceptical of it actually working since it can't even meet our regulations. It's also much more risky to be using ineffective spf here since skin cancer is a massive problem.
I love Fenty Ice and Milani Fruit Fetish lips. returned Summer Fridays Vanilla Beige. Don’t get the hype. Been curious about Merit Sticks will prob get some during Sephora Sale. Love everything I’ve tried from Inkey list esp Fulvic Acid Cleanser, Caffeine Eye Cream, and Retinol emulsion
to me the only concealer to exist is la colors ultimate cover, its cheap as all hell and its high enough coverage to hide my sins (and also do drag with, i did drag with it multiple times over)
hi kelly! have you perhaps tried the new milani fruit fetish nude lip oils?
Are you going to Sephoria this weekend? I’m going on Friday evening, it’s in nyc, and I know you live here (as do I), and I’m so curious who’s going! I don’t know anyone personally, I’m the makeup lover of my life, lol.
I’ve never trusted these lists or bought anything from them just bc they were recommended. I have a few youtubers I trust, Reddit, and that’s about it.
Four hundred Award winners. If there are freaking four hundred, that drastically decreases the value of an Award. How does this hypocrisy means anything to anyone? Such BS.
Allure awards…too legit? Nope! Not legit, I quit!!! 😂
The Cover Girl Yummy Gloss kinda stings on the lips. Anyone else have this issue??
Do a Taylor Swift via Red cosplay
I would love to see a video of holiday sets you’re thinking about buying or think are a good value for the money
I think she just did 2 videos on that (maybe 1?)
❤❤❤❤
💙💚💜
I’ve only ever tried Elf Halo Glow. I like it. Don’t love it.
When i subscribed to Allure a decade ago, there was only about 30, they were starting incorperate tools.
This is the most random ass list of products LOL 😆 🤦🏾♀️. Allure is trying it, how much did these brands pay for this many non-trending products to be on the list?! Oy 😅
In my personal opinion…..I feel like all skincare should be 100% free to buy, but makeup should be paid for however at an affordable cost. The reason…..nobody truly needs makeup, we’re all beautiful even without makeup however there’s nothing wrong with playing around with new products, because makeup is an art form….Skincare on the other hand, we all wanna have clear and beautiful skin and it’s something that we actually do need well at least most of it.
Well not having "clear and beautiful" skin isn't a health hazard. Acne sucks, but it's not determinal to your health or killing you. If you're talking about actual skin ailments that impact everyday life, I see where you're coming from but if not, then this is just shallow lol no one is owed clear skin and genetics play a big role in that anyway.
This hair oil is all about the front and bottle look. It doesn't even smell that good
I'm so glad you've gotten your own vibe as a influencer because a couple years ago you reminded me of tati and that was HUGE nooooo because she is as fake as it gets, fluttering her fingers around acting like a princess. But wow you've got your own lane now and in light of that, thanks for all you do. I really enjoyed your vid!
This is where someone’s age becomes important when doling out advice. You’re what, 28? Your foundation is hiding however your skin really looks anyway. Buy the fancy suggested products
Is this a repost? I was thinking: I’m sure I already watched this video 🤔
Nope! The list just came out a few days ago :)
Several others have made videos about the awards
@@catnip4587 but I watched hers 😂
@@KellyGooch maybe it was released by mistake a few days ago and I watched it 😂 because I remember