The US Army's "NEW" slogan
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- เผยแพร่เมื่อ 10 มี.ค. 2023
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The United States Army has changed its recruiting slogan again, but it should feel familiar. That's because the Army is reviving the slogan "Be all you can be" that was used during the 80's-90's. You can see how the Army decided to come up with the "new" slogan in this video.
The views expressed on this page or any derivative therefrom are those of myself and do not reflect the official policy or position of the Department of Defense, the New York Army National Guard, or U.S. Government. ~ A.C. - ตลก
_"Join the Army, meet interesting people and kill them"_ was always my favourite.
Ahahahaha!!!
I swear I thought I made that up. I made a joke at work once when someone asked me why I wanted to join and I said "So I can travel the world, meet lots of important people... And then kill them."
@Anony Mouse sooooo..... you never saw "Full Metal Jacket"?
The Guard and Reserve version of that bumper sticker adds "but only on the weekends" at the end. 😏😆
"Join the army, go to exotic places, meet exotic people, and kill them."
"Be All You Can Be" was the slogan that got me in after watching "In the Army Now" with Pauly Shore. "Army of One" leaned into the whole narcissism culture way too much and "Army Strong" was always basic as hell. I didn't even know they'd moved on from that idiotic slogan, but glad to have the classic "Be All You Can Be" back. It was always the best choice.
I was the last of the be all you can be before it became, Army of one gayness
Imagine all the people with the surname of Strong that joined.
I always thought "Army of One" was basically the opposite of what the military actually wants from their members. Must have been fun to have been a drill instructor when all of those recruits with an "Army of One" mindset reported to basic. Bet they got that shit smoked out of them real quick.
Sad part is whats that these days.... im glad i am out i was hoping to retire after 20 but got a good 14 years in and now early medical retirement. In the end i dont have to wait till im 62 and almost dead for benifits
Drill sergeants loved yelling "you think this is an army of one?" at privates who messed up when it first came out.
The officer telling someone to start the paperwork for his award is the most realistic part.
You're right. They'll probably get a Meritorious Service Medal or Legion of Merit.
If it was an enlisted soldier, Certificate of appreciation.
@@Armyguy91 - I was assigned to a tri-service command and (as a joke) made up a matrix demonstrating what award a person will receive based on branch of service (with Army getting the highest, followed by Air Force, then Navy at the bottom) and grade (you can probably figure that one out). A lot of people higher up the chain than me were not amused. Also, no one accepted the challenge to prove me wrong.
@Doug Earnest What Doug said! When you're right, you're right.
In my last 3 years in the Army, I was in a NATO unit. The ONLY thing most officers were concerned about were their future political careers. I hadn't seen so much butt kissing in my life.
I did run into a few GREAT officers. Two of them were Air Force. They taught me a lot and looked out for me and my family. Even though I was Army and a SPC. And one was a German MAJ. who was once a US Army Ranger CPT. he got paid more in the German Army.
When I was in my BNs S2 office we got a JAG officer assigned to us because they didn't know where to put his dumb ass. He was a PT failure but finally just passed the bar exam. Literally the first thing out of his mouth was what awards can you, CPL, put me in for. I just have the ASR and it will look bad if I show up at my duty station with nothing. OK, CPT. I think I put him in for the Legion of Merit or something for passing his PT test finally. Dumbshit called me a few years later after I was out and asked why he never got it!
@@ZombieFBody I hope you told him something like, "Because you suck at life. Go fuck yourself, Mr. Whatever."
STOP! Collaborate and LISTEN! Army’s back with a brand new INTENTION!
Man-ssage: grabs ahold of me TIGHTLY
Sand in my bunk daily and NIGHTLY.
I like it!!
"We do more before 9 A.M. than most people do all day"...
Yeah, they don't tell you that they get you up at 4 in the morning...
thats... part of... the point....
I think that's a given considering the statement.
Wasn't one of the guys in the original commercial busted for drug dealing? I heard that story many years ago.
@@mightymikethebearHey that just proves the point. By sun rise he's made a killing dealing dope.
That's only if you slept at all during the past three days. No, napping on watch doesn't count.
I was part of the "Be all that you can be Army" We used to say "If this is all I can be, I'd rather be somewhere else. "
Lol yeah for us females the knock off of that was "see all that you can't be" became of gender restrictions to unit assignments and training schools
@@stilawesome3586 yeah no one cares
Oh I left during "Army Strong" we used too say stfu and get on your face as well as fan favorites such as some of you are gonna get somebody killed and holy **** private what the actual **** is on your face? Did you shave today? Well it doesn't ***** look like it because I can still see your ***** whiskers. Take a battle buddy figure it the **** out and get out of my face. My favorite being holy *** pri how the **** did you survive a clothes hanger for 9 months which they than later started talking about Yusha Thomas and his golden era DS phrases.
@@stilawesome3586 judging by the way you type, I dont think you were restricted from anything because of your gender.. 🤣
@@stilawesome3586 don't worry, I thought it was funny
"The Original. If your grandfather hadn't worn it, you wouldn't exist"
I like this one it works for Army and Old Spice
“Just do it”
“No soldiers have to be standing for the anthem.”
I’m dead 😂
“The best part of waking up is Army in your FACE!”
🤣🤣
Damn, that brought back so many memories.
8 year, E-5 👍
I actually thought that worked 2nd best.
The way he said it was so drill sergeant lol
10 year E-5. Finally got an ALC date after being promotable for 4 years. What're your points at?
Waking up? When do you get to sleep ? When I was in sleep was a dream only .
@@ivanquiles4903 Oh well I ETS’d last April, but good on you Boss. I hope everything works out for you.
Hooah!
"US Army, who needs knees anyway?"
Haha yep
Lol, a slogan for the 82nd maybe
Does anyone else feel like we are watching a real-time documentary of Rich slowly descending into madness? I love it... Angry Cops is just the best. I wish I could have worked alongside Rich, I feel like he would be the morale guy in any situation.
I enlisted during "Army of One", Should've signed up when it was "Be All You Can Be". Its classic & sounds like a daily inspirational that airman say to themselves, but simple enough for a marine to understand. At least I didn't have to go through the 2 moms crap. AC you have put out yet another masterpiece, give yourself a POB
or put in for a medal
We are a TEAM no one is individual. New DA slogan: Army of One! 😐
“Become the Libertarian you were always meant to be”
My Socialist little brother: You've been in the most socialist organization in America for 10 years. Why aren't you socialist?
Me: Because I've been in the most socialist organization in America for 10 years.
@@nickmccarter2395 and because socialism is for kids and congenitally unintelligent people
@bigmac5911 this rings so true it hurts my tinnitus
@@alfredpeasant5980 I laughed WAAAAAAYYYYYY harder at this than I should have
@@nickmccarter2395 you can also argue its not socialism because you sign a contract and get benefits from it. Actually a form of capitalism not a very good one
In the Canadian Forces we had to do our enrollment ceremony online because of COVID, you were allowed to invite family to the video call - One gal's uncle who was a vet just yelled "Welcome to the big green sausage machine" as her turn came up, her boyfriend who had just asked if he could visit her on BMQ during the Q&A did not seem pleased.
So my vote goes to "The big green sausage machine"
It’s called the green weenie down here. Fucking weird Canadian turns of phrase…
@@hieug.rection1920 In my day we tried to avoid the Big Green Weenie.
@@hieug.rection1920 Came here to rebuke this silly Canadian and his metric weenie.
@@mightymikethebear it’s omnipresent. It will come for you someday, in some way. You must embrace the suck.
Join the navy😀🔫
I enlisted under the Be All You Can Be slogan in the mid 80's. I realized very quickly that someone else was controlling all I could be. One tour and done, thank you. But no regrets. Best decision of my life was serving! Fun video, AC. Keep up the good work!
"I'm loving it"
"That'd only work if nobody talked to people who were in already."
That was the best one and so damn true.
Comnecting people.. with God. Pew pew pew pew, boom!!! Lol
Beautiful
Love that slogan =]]
"Be all we allow you to be, when we allow it. Where we allow it."
These are the funniest to me. The faces , sounds and gesticulations you make crack me up!
Dude, I've never commented on your videos. This is the best one yet!!😂😂
"Join the Army, we have free cookies" I'm sure that would work. I mean who doesn't like free cookies.
But this time they will be served in UKRAINE
@Brian Waas free Hat!
Capitalist's
Especially if them cookies have coke instead of sugar and weed instead of flour. 🤤
...Do...do you guys not see the username? I can't tell if this going over your heads or mine. 😅👍
The slogan they used when I enlisted was "Choice, not Chance". And it was very accurate. They just didn't tell you WHO's choice.
you weren't conscripted... so your choice
You only have to volunteer once.
I kept waiting for where’s the beef… took longer than I expected, but you did not disappoint.
So glad to have it back, joined on Be all you can be and retiring on be all you can be.
"TriCare Covering Implants" - I'm dead! 😂
"Join the Army, because you know your parents didn't put anything away for college."
Hey now, there’s nothing wrong in signing up to learn some discipline and a technical skill out of high school.
Or simply out of a naive sense of duty and honor lol used to roll my eyes at the “doin it for college” people
@@Rick_With_No_Filter Settle down, Princess. This was my experience, not a personal attack against you... seeing as I don't know you. Now, un-wad your panties and carry on.
@@brokbrok9398 Settle down, Princess. This was my experience, not a personal attack against you... seeing as I don't know you. Now, un-wad your panties and carry on.
@@chainsawsubtlety9828 oh I got the joke lol what I said was also a joke but text does nothing to help convey that
_"Oh, and somebody get started on the award paperwork for me."_ Recycling an old slogan is definitely worthy of an award, and you know that's exactly what went down too. One Meritorious Service Medal for the General coming right up!
they really think its going to help with recruiting good luck hahah
Sometimes you feel like a grunt, sometimes you don't.
Idk man "bullet to baloney technology" and "warheads on foreheads" are pretty good...
turning bad guys to bologna mist since 1775
@@kalskirata42 its never a war crime the first time.
Quackbang, out.
@@trailblazer632 because the score's 1776-0
@@chainsawsubtlety9828 butterchurning to body stacking technology... its what we do
Si, great content as always!
Stripes got me … 😂
“Pick a service, pick a challenge, set yourself apart, Army, Navy, Air Force, Marines! What a great place it’s a great place to start!”
US Army...We want to talk to you about your extended warranty.
You win the internet today!
"Extending reenlistment" should be the end of the slogan lol
Brigadier General Turd - says it all. Thank you for the spilt tea on my screen - it was so worth it!
I love your private Doughnut character! I also know a Col that hates it!
Man I laughed way too hard at this one, pure gold AC, you nailed it
"Be All You Can Be" got me to enlist in 1999. Bring it back!
Never stop for any foe
Family motto: Higher
For me, it was the movie Stripes.
And there was more than one Sgt Hulka in my training company, though the names and faces differed.
@@Klaaism To a place blind men see?
You have it already in the goddamn seal:
"THIS WE'LL DEFEND."
One of your funniest skits, AC!!!
Your Private Potatoe character is fugging hilarious 😂
Hearing Pvt Potato say "I put that shit on everything" just made my whole weekend! Thanks AC
"If you have multi-moms and want to talk about your feelings join the US Army."
Because I want to feel your multi moms.
Just died reading that 🤣
We strive to be as strong as two-moms Emma
“Hang her with the braided hair of her two moms tied in a noose”
@@mr.halfright
Hey dirtbag, she went through a lot, ok? Living in a house with that much PMS couldn't have been easy.
best bit you have done in awhile STAFF !!!
This was piss in your pants hilarious. Great work as always AC! Keep being all you can be.
Start the award paperwork on me was the most authentic part of that. 😂😂
*"I'm here to kick ass and chew bubble gum and the Army never issues us bubble gum."* ...Maybe not...I'll just go sit over there and be quiet.
Take off the “I’m” and you might be on to something. Hell swap out bubble gum with crayons and you can bring that one to the Marines.
But...they DO issue bubble gum...okay, it's the mint/cinnamon chiclets, but HEY, it's gum.
Doesnt have room in the budget for bubble gum?
Never stop for any foe
Was there a Laverne and Shirley mention in this? Nice!
2:36 in, the pinky flip off is oddly perfect.
"The best part of waking up is Army in your face".
Nailed it.
The Tinder one got me🤣🤣
Looking forward to much more from COL Kennel.
"Into this GUYYYYYY"
-Navy
Sometimes you feel like a nut. Sometimes you don't.
That one is nice and dark….I like it.
Sold! 😁
That! is exactly the right level of effed-up.
Too rapey
LMAO!!!
The guy who wrote "Maybe it's Mayblene" also wrote "It's a Pepper, Dr Pepper" and was a hardened WW2 vet. He was my client. And also, stinking rich.
“Petco where the pets go” 😂 🤣 I missed private potato! Bring more private potato skits 😂
A general with maroon beret but no airborne school patch??? Better get to Ft. Benning for school, sir! 🤣🤣🤣
Perfectly portrayal of a non deployed BG.
Shit, even if the star had deployed we all know how comfy the couches in their air conditioned office is. They never left the wire but god forbid a soldier had their boots un-bloused during a patrol and the general saw that shit on PTDS. Never thought I’d get a verbal counseling 5 hours after a kinetic meet-n-greet with the local Taliban, but there I was, getting yelled at by General Townsend for having my boots un-bloused right before a TIC popped off (no pun intended).
Pretty sure I know the exact guy he was riffing on...
@George Floyd’s In Hell w/ Breonna Taylor. I must know a year when this happened. I had a "General" Townsend walk into our COF with his rank off and then scolded all of us for not knowing who the hell he was... all this was after a month long FTX where we were getting ass fucked by rain and shit the whole time. But our fearless Company Commander stepped in and gave us all a 0430 PT call as punishment. Oh how I miss the Army.
Only if he would have pushed a reporter at the end of it.
@@georgefloydsinhellwbreonna5330 I was Navy, when I deployed in Iraq I never had to worry about running into any senior officers, O-2's were as fat as they got, I'm pretty sure anything that was Navy over O-2 never left a comfy office building in Kuwait City with their Filipina hooke....I mean office girl.
The best part was the award paperwork at the end for the GO/FO, because you know that's exactly why we keep having all these changes (uniforms, slogans, commercials, etc), just so they can pick up another star and get another award, just for doing their damn job (and doing it poorly).
HEY soldier, that's top secret.
Uh oh
Someone cracked the code
Dude, that had me, too. I was USAF Security Police 1987-97, and we saw changes that happened just for the sake of change, "Fixing things that weren't broken, until they were". The change from Security Police to Security Forces and going from a military looking service dress uniform to one that makes everyone look like a United Airlines Pilot, are perfect examples of what I'm talking about. We started to realize that the changes in the USAF occurred because someone wanted a good Officer Performance Report bullet point.
@Earl Wyss Unfortunately, it's not just officers. Anyone in a leadership role always brings a "bright idea" to the table that ends up breaking an unbroken, well oiled machine. It's super frustrating
@@matthewwillford548 That's true enough.
I was literally watching some of the old 80's recruitment ads with that slogan. I'd definitely prefer the "serve your nation" over the modern "Serve yourself"
The slogan that was popular when I served was "Keep America green, join the Army". It wasn't in commercials, but was in recruiting offices and on bumper stickers(I had one on my car) all over. Bring that one back.
Bout time the guard recognized your talent and gave you the rank you deserve! 😝
Be All You Can Be... Not falling for that one again. Lol
Bring back that dang Army advert song. You get the same feeling front that song as from the Home Depot song.
It's always good to see Pvt Potato, he cracks me up
What’s really funny is that Big Army thinks, “recruiting is low, it must be the slogan”. When they really should be thinking, “recruiting is low, could it be the woke bull shit?”. Even my Army is now clown world, and it breaks my heart.
Pandering to those with multi-moms, hug fests, no more yelling, giving every loser a gold star, talking about your feelings, etc. I used to think the US armed forces were bad ass... then The Calling and other things like it happened. Absolutely disgusting.
Its amazing, pandering to people to refuse to own an American flag but asking them to die for one isnt going like they thought it would.
It's not even Army culture, but how can I tell a young man that a combat arms enlistment will do him good, when he will get out and be branded: toxic, misogynistic, and will generally come home an outsider.
Yup. I remember one day we had some telephone meeting about racism in the army and someone spoke up and said "there's no racism in our unit so why are we wasting our time with this" and the response he got was "well you're white, your supposed to be listening during this meeting not talking"
Fucking flabbergasted.
Honestly, changing the recruiting so that it doesn't pander to people who wouldn't sign up anyway is a step in the right direction. Gotta take what wins you can sometimes.
This new slogan makes me want to finish my enlistment application so much faster
No need, the draft is coming back soon enough
@@theyearwas1473 I might as well try to beat them to it by enlisting myself
@@geckolord0337Yeah. Enlist early and you may get "choice of duty station". Or a maybe even a bonus. Earlier to deploy. 😆
Joining pre-emptively is actually better for picking a job that suits you and having better control of your career over just allowing yourself to be drafted.
If you join and play your cards correctly you can get a lot out of the armed forces.
@@oceanbytez847 I wanna figure out the right way to play the cards. I’m enlisting in the national guard and I definitely want to get my pick of job before anything kicks off, planning on being a UH-60 mechanic
that chef hat would've gotten me smoked through the weekend if my DIs ever saw it.
"You cooking pasta right now?"
"No, sergeant!"
"Then what the fuck is that on your head?!"
I must say the Armys new Ads from this campaign are a hell of a lot better than the last one. Especially the Overcoming obstacles one. Lord knows I need to overcome some of those.
I've said it before and I'll say it again. You, sir, are a national treasure. That video had me tearing up! 🤣🤣🤣
"Be all that you can be...At Wal-Maaart!" This was in my head back when the Army had this slogan the first go around. Couldn't tell you why.
It's where most vets who don't become homeless end up
The "Quicker Dropper Bomber" 👌, also hope there is some WWJD reference in here somwhere.
Join the Army:, "Kick A** & Take Names" was may favorite on my mind when I was in the Army back in the day.
And yet again, the Army proves that it must reinvent the wheel every 10 years or so.....
Well to be fair... its a military grade wheel.
Been more like 20 something years, but if the bring back the m1911 and the M14, maybe I don't be as embarrassed of the new army.
(Obviously also get rid of the rainbow haired seacows and mentally ill people who don't know what genitals they have.)
(I mean, if the answer to the genital question isn't factually dick'n'balls, probably best we chapter them out as well.)
Apparent the word "land" near the word "whales" violates youtube's policies. Seacow is still okay, so we still have that.
The problem isn't so much having to reinvent the wheel, it's that each time it's reinvented it looks a bit less like a wheel.
Imagine the amount of outtakes that AC probably had. I would love to see a montage of him breaking out of character and belly laughing his ass off. That would be a good video.
US Army: I can still hear the voices
Glad they went back to the classic that was part of their advertising when I joined.
Haha, I got one of the last Be All You Can Be shirts and I kept it in good shape. Showing that if you hold on to a fashion long enough it comes back in style.
"We are Army, bum ba bum bum bum" 😂😂😂
Lightsabers would be pretty cool. Recruiting and retention would be at an all-time high.
Recruiting might go up but Limb retention would go down faster than IEDs running a two for one sell on the side of an Iraqi road.
The usacapoc patch always cracks me up
I remember a commercial when I was in the ARMY. "WE DO MORE BEFORE 9am THAN MOST PEOPLE DO ALL DAY".
Not in my unit.
Army: "The path to victory is attrition"
Marines:"The path to victory is skill"
Minus the S
Navy: The path to victory is paved with Marines
Communism: “The path to victory only cums thru the barrel of a gun.” -Mao Tse-Tung
Air Force: the path to victory is paved before our runway is
Eating the most crayons isn't a skill.
"It's like video games, but with real pain and depression."
And knee surgery.
I still have my Dad's Army medals and other paraphernalia from the 80s and 90s. 80s- Be all you can be and in the late 90s- Army strong.
My dad was in recruiting back when Be all you can be first came out, I joined the Navy because someone one said something about an adventure..
What's in your wallet
that could have been golden
“Nobody beats Army. The real American Hero.” You gotta use that metal music from the G.I. Joe commercials for that.
Cobra!!!!
Nah, I prefer the "Real American Heroes, US Army is there!"
I love Potato's voice, it's the voice I give our youngest dog in my head. Thank you for giving us that ❤
My wife suggested “Army first one in!!!” 😂😂😂
That jab at Nike was a real "knee" slapper.
'Only you can prevent friendly fire'
I just saw the new commercial today and was like….WTF!? The old school slogan is back baby!
I really love your Sadam Hussain mustache
“Appear, fuck it up, leave”
That would be the Marine core
That works for the army on so many levels.
"Sign up for 5 years... it'll be the best 2 weeks of your life!"
Oh man, Colonel Kennel!! Thats funny as hell!!! 🤣
Joined as they were switching to army of one, actually ended up in one of the commercials, with the Sargeant airborne leading the troops onto a c 130.
Did anyone else notice the call back to the furry colonel from a few videos ago? AC's O6 name tag was KENNEL..... so many levels to your comedic genius, I love it!
i think you're the only one who got it
Damn congrats
They beat me to it so I stayed silent
We know a thing or two, because we’ve shammed a thing or two
We are Army… dun da dun dun dun da dun
I fell for that one already. At least I didn’t fall for the ole “indirect fireman” is the guy behind the guy holding the firehose
Before a smoke session my First Sergeant would say, " On ly you can prevent forest fires". Back in the early 90's