Building long-lasting and meaningful partnerships in sports

Despite growing concern about measuring ROI, sports sponsorship revenue growth is trending worldwide, with figures expected to return to their pre-pandemic numbers before 2026.
And yet, the biggest change is not the one with numerals but instead adopting the right mindset to ensure short-term performance vs the long-term impact from a brand perspective.
The industry experts take the World Football Summit stage to explain the framework for successful sports partnerships of the future. Speakers on this panel include:
- Kelly Hogarth - Thelma Gwen
- Rayde Luis Baez - The Connect / SPORTHINK
- Ferrán Prieto - Everest Talent Management
- Pedro Pinto - Empower Sports
- Carlo de Marchis - Deltatre
- José Guerra - LaLiga