Storytellers and Storysellers: Leveraging 'Owned Media' In The Luxury Industry

Shweta Jain had spent several years building businesses and brands at alco-bev major Diageo before she decided to move to the iconic hotels and hospitality company The Leela Palaces, Hotels and Resorts as its chief marketing and sales officer. In an exclusive conversation with Storyboard18's editor Delshad Irani, Jain shares that for the luxury hospitality brand, every property is 'owned media'. She also shares how the role of a marketer has evolved and fundamental insights into the journey of premiumization for brands and younger consumers. In these conversations where we put the spotlight on future-forward CMOs, we’ll figure out what it takes to crack strategies that are dynamic, data and tech-driven, and more importantly customer-centric.
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