STP- Segmentation Targeting and Positioning |Philip Kotler| Hindi
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Nearest Metro Station Samaypur Badli Or Rithala Market is any place where marketers sell their products and services.
Market is broad and it is divided into sub-markets based on some parameters like age,price,location,etc. This is known as Segmentation. All customers have different needs. So segmentation is done to meet demand of particular class of customers.
Marketers aim to reach the target audience,who will buy their product. This is known as Targeting.
Positioning lets a brand occupy lead place relative to competitive brands in the market. Its aim is to make the brand the most effective one in customer's mind.
Watch this video to learn more.
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product "intellectual indies"
target - buisness savvy peoples.
segmentation - online youtube learners.
positioing - easy explaination..
Thnx bro.. For idea k liye..
Green Tea
target - health concious people.
segment - middle and higher class..
postioning - reduce belly fat.
+himani rawat Great. Its lipton green tea brand batana bhi jaruri hai
Well last few hours revising for exam...n ds video made me to understand in a perfect and best manner..
Tomorrow I'm having an exam of Advertising, and I've studied everything that i need to including STP. Was going through TH-cam and saw this video about STP, could not stop myself from watching it. after watching this video i realised that this probably is the best video for STP. learned alot from it and I'M GOING TO WRITE EACH AND EVERY WORD YOU SAID IN TOMORROW'S PAPER. let's see if i score good. Still. thankyou khanna for uploading it.
Ooh gud
How much did u score 🙂
@@popculturedaily952 😂😂 Can't say🙄🤣
Love you❤❤❤😘😘😘😘
Aaj first time 4year back vidio dhki aapki phle aur aaj me kafi change aa gya vidio bnane me take pe take
Maruti cars :
Segmentation : Who earns below 8-10 Lakh per annum
Targetting : Middle Class Family
Positioning : Fuel efficient and cheap cars
Segment Hoga carlovers and family men
Who have a lots of members ,that it........
Thanks bro. Kal marketing ka exam hai. STP ka concept boht kamal ka deya ap na.
Bro you learned from other youtube videos and teaches us in much better way
Namaskar Sirji 🙏, Very Nice Session. Thanks a Lot. Raj Kumar, Hyderabad. JAI HIND.
Great work dude..
V much helpful ..
A single request sir..
Pls make conclusion of your chapter at last in written form. So that we can easily recall all points easily..
Apple
Segmentation : Working Professionals / Artists / Content Creators
Target : Upper Middle Class/Upper Class
Positioning : We provide a seamless user experience across all your devices / We value your Privacy
Jordar example.. Thnx for better idea explain..
Product = boat headphones
segment = budget audio devices with good quality
target = teenager to old
positioning = stylish and good quality earwear on cheap prices
iphone - apple company 🙂
Segmentation - Data
Targeting - mostly Youth & Higher class people
Positioning - Quality and Security 👌
asli masaale sach sach MDH MDH
to all class
for everyone
Targeting differs.
For example if we take Oppo which is targeted for selfieholic people mostly younsters(Segmentation) and they define themselves as selfie expert(positioning)
...Is that so?
+Parnashreeÿ Maity Exactly
This was such a good example......
Thanks!! I like ur videos nd it plays a vital role for the preparation of my examination!!
+Ekta Kumari Welcome. Share our videos amoung your friends
example -
Amazon - apni dukan
OyO room - budget hotels
Trivago - Hotel Search listings at one place
Nokia - durability
Apple - Best customer support
kuch galat hai toh bhai point out kar dena
+ROHIT DUGGAL Nahi sahi hai. Great
E-book
Segmentation:Internet users
Target:books lover
Positioning:easy to read and no hard copy
Writometer Pen
Segments:- For long and long Writing
Targeting:- to all Students, Teachers who work with pen on regular basis..
Positioning:- it will never let you down and have a attractive and smooth structure which fits on your hand easily..
Gucci- segmentation: high spending capacity, occupation- business etc etc. Targeting- Positioning- The statement could be something like "make you stand out wherever you go"
hiiii sir i am sdudent of bba .live in pakistan .both thanks ap ki vedio sa help milti ha
+Awais Malik Welcome bhai
Product- Sports shoe
Segmentation- Mostly people whose age is around 15-30
Targeting- Sports lovers, people concerned about their health
Positioning- To convince that this is the best quality and affordable shoes
Plz reply sir 😊
Segmentation :- product buyers
Targeting :- buyer's need
positioning :- our product uniqueness
nice sir thanks for the best marketing knowledge
Product - Adidas Shoes
Segmentation - Youngsters, Upper Class/Middle Class peoples
Targeting - Sports Persons/Players
Positioning - All Day I Dream About Sports
Is this correct?
sir dettol handwash
target- parents or elder people through children.
positining- khane se pehle hamesa haath dho,or na phele bimari.
Positioning itself as fast handwash which is untouched also
I have seen ur video relating with marketing so I think it will help me
+Dipika Kitchen Thanks. Do share our videos amoung your friends
Mcdonald's
Target- people who wants burger in 30 seconds not in 30 minutes.
Segment- Teenagers.
positioning- I'm loving it.
Mein Rajasthan fatehpur se hu. Humare yaha mobile repairing shop to h per unki Service kharaab, price highi and time let hone se custmer happy nahi h.
So mein unko target kar sakta hu.
for example cocacola ne positioning ki thi 90's ke andar ek advertisement mein ek chilling term use karke "thanda matlab cocacola"
Such for ex. Apple he segmented on the basis of reputation . It Targeted only rich people and reputation lovers,
And positioned with a thinking of demand and supply rule with a great comparative advantage
good sir nice concept forstudents
Amul milk
- segmentation- all type of people
- positioning - the taste of India ( a quality product)
- targeting - all classes of society
Really nice sir i really like it your video
Zara is the brand which segmented its brand on the latest fashion. Whichever new fashion trends comes, Zara launch its new collection of clothing and other items based on that trend. So, their main target audience is the people who need latest fashion, new designs , new trends, etc. Zara’s positioned their product as affordable and trendy.
Ayush soap
segment - urban people
target - ayurvedic inclined
positioning- age-old formula for the current pollution based skin problems
Apple
Segmentation - Electronic devices such as mobile laptop, tablet, smart watch, airbuds.
Target - Rich and high class people. Those people for whom Quality of product matters not the price.
Positioning - Apple products are getting sold in the market for it's premiumness and the best performance. Means if anything is best in electronic device industry then it's one and only apple
Dress product; (segment )we decide what type of people's their age , location and interst based on these factor devide of customer is called segmentation.
(Target) based on location ,rach, need ,customer to target own audience is called targetting .
(Positioning) to reach for own products and brands to beat other competitors .
Cold pressed oil
Segmentation: age group above 35, middle n upper class, families(enough purchasing power) ,
Targeted:health conscious, fitness ,
Positioning:step towards purity
Product:- Lenovo IdeaPad
Segment:- business, gaming and design laptop
Targeting:- CS and IT students, person beginner in design and gaming
Positioning:- "All quility in budget "
Or "Reliable in budget,trust in budget"
"Doms" Stationary Product
Segment - Kids
Target - minds of kids
Position - designer looks + quality+ Variety
MAGGI noodle
Target- kids and Young ages
segmentation- everyone
positioning- ready in 2 minutes
company : Royal Enfield
segmentation : youth mostly
target : middle and upper income class
positioning : dream of every rider .....
I think positioning is wrong 🤔
Darmi cool pouder/ Navratan tel
Segment - students, workers (jo bhi garmi me bahar study ya work k liye jate hai)
Target - middle class persons
Positioning - For coolnes, relax
(Aya moosam thande thande darmi cool ka)
CORRECT ME IF IM WRONG
I'm your latest subscriber plz describe in details segmentation & targeting like positioning thanks a lot in advance!!
I have made a video on it. Please check recent videos. Thanks
Segmentation -: Amazon focuses on younger generation
Targeting -: Happiness and Fast Delivery
Positioning-: Safest and Best Online home delivery products
segmentation - designer dresses
target - middle class woman and girls
positioning - stitched dress in modern way.
Tesla Motors: (As of 2021)
Segmentation: Millionaires / Billionaires
Targeting: Luxurious and High-tech automobile buyers.
Positioning: Sustainable and the most technologically advanced cars
Best explanation
product - wow momo
segmentation - hygiene and tasty momo
target - middle and high class
positioning - good quality and branding
please make a vedio about market growth & market share
your video is good but after completing point take a small recap
Lenskart, Segment- people with low eyesight power. Target- middle, upper middle, higher class, positioning- 10,000 looks in 10 seconds
Please make series on Instagram marketing
Parker pens
Target : especially writers and poets
Segment : high purchasing power people
Positioning : smooth writing and expensive looks
Segment: Upper-middle class
Product: VI
Segmentation: People with lower internet connection problem.
Target: Urban middle class.
Positioning: Giga network which fasten internet connectivity.
Nike- segmentation targeting is very versatile but there very first campaign's segmentation targeting is sports and athletes and there positioning was there is no finsh line it's an motivational campaign and also they were considering that this is the best shoe for marathon day and it's was a lightest shoe ever made by anyone
thank you, really helped me.
+amal chaudhry Welcome, dont forget to like share and Subscribe.
+amal chaudhry Welcome, dont forget to like share and Subscribe.
+amal chaudhry Welcome, dont forget to like share and Subscribe.
exmple pizza
target:-mostly youngsters
segment:-middle class,upper class
poistioning:-hunger means pizza ,they use tag line hungary?
Lenovo laptop
Segmentation-office and business people
Targeting- mainly people who want to work on laptop from home...
Positioning- folding laptops showcase with songs
hello there, i want to ask that why you had mentioned Philip Kohtler in your title of your videos . Is this a author or what .
product =statue
segmentation =Ganesh statue
target=families
positioning=best look and designing
Tesla Roadster
Segmentation :- Upper middle class,
Targeting :- Racing enthusiastic,sports car
Position :- pollution free car / Same/Better performance than conventional car using Sustainable energy
Yeah... In another way... We can say ... It's buyer persona... Where we identify costomer need, analyse and fullfill accordingly market parameter which set by marketer who create demand...!!!
I'm here after the outbreak of corona
Intellectual Indies
Segmentation: mostly digital marketing and marketing
Targeting: people who want to learn DM or people who want to grow their business online.
Positioning: agar koi bhi search kre how to learn DM ya how to grow business online.
Product E- library
Segmentation - all age groups
Targetting - all students, teachers , person who read as a hobby, scientist
Positioning - read more & more for knowledge and entertainment
digital marketers
segmentation-all brands all compny
target - eusy ane quick different add.
posting- low cost high add
mi ..whoever does not have a budget to buy a good quality phone which will perform good in all the features and aspects ...MI is targeting that audience
Product resonance coaching centres.
Segmentation - 14 to 19 years student.
Target - secure parents.
Positioning - reliable education.
Are u a jee aspirant
Kajaria tiles
Target- people with sentiment
Segment-middle class and upper middle class
Positioning- yeh hai desh ki mitti k tiles
oyo rooms
segmentation -
they are known for providing good hospitality at very cheap cost.
target user-
aam aaadmi
position -
5 second me hotel book kariye
Product - GoPro Camera
Segmentation - People who like traveling
Targeting - young travelers who like a handy camera
Positioning - best handy camera with very simple to use and best quality pictures & video.
Nvidia :
Segmentation : Heavy Computer work peoples
Target : Gamers , companies , Developers
Positioning : Brilliant user experience..
(They have created their products as ki koi specs padhe or dopamine release hojaye brain mein)
thanks for the vid plz explain another topic which is ERPG model.
+rahul sharma I will do it on sunday. Dont forget to subscribe
Faizabeauty cream ke positioning as a whitening cream ke Hai
Mamy poco pants
Segmentation : who can buy this product
Target: ladies because she buys this product for their babies.
Positioning: comfortable and safe.
segment:- student
target:- conveniencing
position:- budget range flagship
Dove soap
Segmentation - middle and higher class
Targeting - females who are concerned about their skin
Positioning - makes skin soft n smooth.
Xiaomi
Segmentation: gaming,backup, processor
Target: Low , middleclass people
Positioing: no 1 smartphone in india
chyawanprash
Segment: based on age - mid 30's, based on income -Middle to higher income
Target: health conscious, ayurveda users
position: complete immunity.
Product - Cooler
Trageting - middile class families
Positioning - garmi se bacho ek naye andaaz mai
For example . Tupperware
High class containers
Segmentation - all types of people .
Targetting - mostly urban areas
Positioning - Fresh , hygenic , tight
Product - kinder joy
Segmentation - kids (middle and higher class)
Target - baby boy and baby girl
Positioning - get a surprising toy free
like sony music system
taget >music lovers
segment>largely higher class
positioning>to enjoy stress free life
SAHIL PLS ADD EXAMPLES OF STP WITH ALL PARAMETERS IT WILL BE EASIER
+Abhinav Srivastava Actully it was one of starting video. You wont find problem in latest videos.
Thanks
have you added any example
+Abhinav Srivastava Yes kindly check
Airtel
Segmentation-people who love high speed Internet and want network every where
Target-social media lovers,office workers who need internet every time
Positioning -India's higest speed Internet provider and best video experience
Maggie
Segmentation- 10-20 age group
Target- childrens, hostel students
Positioning- 2mint noodles
1) Most of the people (segment)love to eat chocolate.
2) They are our Target.
3) Positioning :
Chocolate -
•Dairy Milk - Utsav meh mu mitha karo.
•5 star - Jo khaye kho jaye
•Snikkers- Hungry have a snikker
Product- Maruti Suzuki cars
Segmentation- Potential Car buyers
Targeting- Buyers who are price sensitive
Positioning- We provide the most affordable cars in India
saffola sunflower oil
target- health concious people
segment- upper middle class\upper class
positioning- good for heart
I want trikul eye drops ( believed me it is very good treatment for eye problems like redness, inflammation, etc
good work !! thank you
The Juice Bar
segmentation : at janakpuri age no bar with a desire to eat healthy
targetting :- hygiene conscious customer
positioning :- STay fit Eat good
Product- Mobile from Apple company
Segmentation- High-income people
Positioning- Unique & latest features
Influenzers
S - insta users
T - follower range between 500 to 10000
P - income source for colleagues
Red bull is the brand which segmented its brand in energy drink. Make his positioning statement red bull gives you wings
Example
Ye topic mere ko pata n th bt haan mera khud k false ceiling k business h main contractor hn
To mera kya h main honesty h positioning statment
Dairy milk chocolate segmented on the basis of age, class
Targeted children and even elders
Positioning has its onw brand identity.
Add name
For example Xiaomi ne india me un logo ko target kia jine budget price main achi quality and specificaton mile
+Gaming Hunters Bilkul sahi kaha
Brand : make my trip
Segment: Online reservatiom
Target audience : All the tourism, proffesional whoes makes plan for tour and picnic
Positioning: Easy to search and analysis and Search for best price by comparing