Tomorrow I'm having an exam of Advertising, and I've studied everything that i need to including STP. Was going through TH-cam and saw this video about STP, could not stop myself from watching it. after watching this video i realised that this probably is the best video for STP. learned alot from it and I'M GOING TO WRITE EACH AND EVERY WORD YOU SAID IN TOMORROW'S PAPER. let's see if i score good. Still. thankyou khanna for uploading it.
Writometer Pen Segments:- For long and long Writing Targeting:- to all Students, Teachers who work with pen on regular basis.. Positioning:- it will never let you down and have a attractive and smooth structure which fits on your hand easily..
Apple Segmentation : Working Professionals / Artists / Content Creators Target : Upper Middle Class/Upper Class Positioning : We provide a seamless user experience across all your devices / We value your Privacy
Great work dude.. V much helpful .. A single request sir.. Pls make conclusion of your chapter at last in written form. So that we can easily recall all points easily..
Product = boat headphones segment = budget audio devices with good quality target = teenager to old positioning = stylish and good quality earwear on cheap prices
Gucci- segmentation: high spending capacity, occupation- business etc etc. Targeting- Positioning- The statement could be something like "make you stand out wherever you go"
For example if we take Oppo which is targeted for selfieholic people mostly younsters(Segmentation) and they define themselves as selfie expert(positioning) ...Is that so?
Apple Segmentation - Electronic devices such as mobile laptop, tablet, smart watch, airbuds. Target - Rich and high class people. Those people for whom Quality of product matters not the price. Positioning - Apple products are getting sold in the market for it's premiumness and the best performance. Means if anything is best in electronic device industry then it's one and only apple
Product- Sports shoe Segmentation- Mostly people whose age is around 15-30 Targeting- Sports lovers, people concerned about their health Positioning- To convince that this is the best quality and affordable shoes Plz reply sir 😊
1) Most of the people (segment)love to eat chocolate. 2) They are our Target. 3) Positioning : Chocolate - •Dairy Milk - Utsav meh mu mitha karo. •5 star - Jo khaye kho jaye •Snikkers- Hungry have a snikker
Product - Adidas Shoes Segmentation - Youngsters, Upper Class/Middle Class peoples Targeting - Sports Persons/Players Positioning - All Day I Dream About Sports Is this correct?
Segmentation -: Amazon focuses on younger generation Targeting -: Happiness and Fast Delivery Positioning-: Safest and Best Online home delivery products
Airtel Segmentation-people who love high speed Internet and want network every where Target-social media lovers,office workers who need internet every time Positioning -India's higest speed Internet provider and best video experience
Tesla Roadster Segmentation :- Upper middle class, Targeting :- Racing enthusiastic,sports car Position :- pollution free car / Same/Better performance than conventional car using Sustainable energy
I'm here after the outbreak of corona Intellectual Indies Segmentation: mostly digital marketing and marketing Targeting: people who want to learn DM or people who want to grow their business online. Positioning: agar koi bhi search kre how to learn DM ya how to grow business online.
Darmi cool pouder/ Navratan tel Segment - students, workers (jo bhi garmi me bahar study ya work k liye jate hai) Target - middle class persons Positioning - For coolnes, relax (Aya moosam thande thande darmi cool ka) CORRECT ME IF IM WRONG
Dress product; (segment )we decide what type of people's their age , location and interst based on these factor devide of customer is called segmentation. (Target) based on location ,rach, need ,customer to target own audience is called targetting . (Positioning) to reach for own products and brands to beat other competitors .
Product: VI Segmentation: People with lower internet connection problem. Target: Urban middle class. Positioning: Giga network which fasten internet connectivity.
Tesla Motors: (As of 2021) Segmentation: Millionaires / Billionaires Targeting: Luxurious and High-tech automobile buyers. Positioning: Sustainable and the most technologically advanced cars
Mi phones Segmentation:consumers expecting more on less Targeting: Big consumer market where consumer doesn't want to spend much i.e increase sales Positioning:- Providing Quality product at low price as compared to its competitors
Product:- Lenovo IdeaPad Segment:- business, gaming and design laptop Targeting:- CS and IT students, person beginner in design and gaming Positioning:- "All quility in budget " Or "Reliable in budget,trust in budget"
Zara is the brand which segmented its brand on the latest fashion. Whichever new fashion trends comes, Zara launch its new collection of clothing and other items based on that trend. So, their main target audience is the people who need latest fashion, new designs , new trends, etc. Zara’s positioned their product as affordable and trendy.
Nvidia : Segmentation : Heavy Computer work peoples Target : Gamers , companies , Developers Positioning : Brilliant user experience.. (They have created their products as ki koi specs padhe or dopamine release hojaye brain mein)
Product E- library Segmentation - all age groups Targetting - all students, teachers , person who read as a hobby, scientist Positioning - read more & more for knowledge and entertainment
Lenovo laptop Segmentation-office and business people Targeting- mainly people who want to work on laptop from home... Positioning- folding laptops showcase with songs
Mamy poco pants Segmentation : who can buy this product Target: ladies because she buys this product for their babies. Positioning: comfortable and safe.
Brand : make my trip Segment: Online reservatiom Target audience : All the tourism, proffesional whoes makes plan for tour and picnic Positioning: Easy to search and analysis and Search for best price by comparing
Product- Maruti Suzuki cars Segmentation- Potential Car buyers Targeting- Buyers who are price sensitive Positioning- We provide the most affordable cars in India
Apple Segmentation- upper middle class or rich people Target - people who are brand conscious and likes to show off. Positioning - luxury brand who delivers high quality products.
example - Amazon - apni dukan OyO room - budget hotels Trivago - Hotel Search listings at one place Nokia - durability Apple - Best customer support kuch galat hai toh bhai point out kar dena
Such for ex. Apple he segmented on the basis of reputation . It Targeted only rich people and reputation lovers, And positioned with a thinking of demand and supply rule with a great comparative advantage
Product - GoPro Camera Segmentation - People who like traveling Targeting - young travelers who like a handy camera Positioning - best handy camera with very simple to use and best quality pictures & video.
Brand-Realme Segmentation - Middle class people Targeting- Young People who want budget smartphones with stylish look, best camera and good processor Positioning - To provide superior experience to its users with cutting edge technologies
For example . Tupperware High class containers Segmentation - all types of people . Targetting - mostly urban areas Positioning - Fresh , hygenic , tight
chyawanprash Segment: based on age - mid 30's, based on income -Middle to higher income Target: health conscious, ayurveda users position: complete immunity.
Product: Shwetabh gamgwar Attack Course Segment: 18-24 Age Target: youngsters who wants big in their lives Positioning: " is course ko lene ke baad aap apna koi bhi goal achieve kr paoge, full disciplined banjaoge, aur life main jo kuch bhi krna chahte ho woh sb kr paoge.
BMW, Mercedes car 🚘 Segmentation :- reach people's Targeting :- people's who likes most comfortable luxury cars Positions :- best royal and comfortable cars
STP of Jio Sim Segmentation - Poor,Middle class & Rich people (4g users) Targeting - To provide value & create an impression or importance of using internet daily. Positioning - To provide internet facilities to the audience at an affordable price. #akashdeyblessed
Activa Segmentation : it is for uncles aunties youngsters and old persons Targeting : self start ,comfortable sitting ,best milage,easy to handle... Positioning : good position with these issues targets
Product: Fortuner Segmentation: Influential People, High-Status People Target: Political People Positioning: When you come out from your car, Everyone look at you.
The Juice Bar segmentation : at janakpuri age no bar with a desire to eat healthy targetting :- hygiene conscious customer positioning :- STay fit Eat good
Bajaj Segmentation:- electronic products Targeting:- lower class, middle class and upper class Positioning:- best electronic products good service and lower class for low budget middle class for middle and upper class for expensive
product "intellectual indies"
target - buisness savvy peoples.
segmentation - online youtube learners.
positioing - easy explaination..
Thnx bro.. For idea k liye..
Green Tea
target - health concious people.
segment - middle and higher class..
postioning - reduce belly fat.
+himani rawat Great. Its lipton green tea brand batana bhi jaruri hai
Tomorrow I'm having an exam of Advertising, and I've studied everything that i need to including STP. Was going through TH-cam and saw this video about STP, could not stop myself from watching it. after watching this video i realised that this probably is the best video for STP. learned alot from it and I'M GOING TO WRITE EACH AND EVERY WORD YOU SAID IN TOMORROW'S PAPER. let's see if i score good. Still. thankyou khanna for uploading it.
Ooh gud
How much did u score 🙂
@@popculturedaily952 😂😂 Can't say🙄🤣
Love you❤❤❤😘😘😘😘
Well last few hours revising for exam...n ds video made me to understand in a perfect and best manner..
Maruti cars :
Segmentation : Who earns below 8-10 Lakh per annum
Targetting : Middle Class Family
Positioning : Fuel efficient and cheap cars
Segment Hoga carlovers and family men
Who have a lots of members ,that it........
iphone - apple company 🙂
Segmentation - Data
Targeting - mostly Youth & Higher class people
Positioning - Quality and Security 👌
Aaj first time 4year back vidio dhki aapki phle aur aaj me kafi change aa gya vidio bnane me take pe take
Thanks bro. Kal marketing ka exam hai. STP ka concept boht kamal ka deya ap na.
E-book
Segmentation:Internet users
Target:books lover
Positioning:easy to read and no hard copy
Writometer Pen
Segments:- For long and long Writing
Targeting:- to all Students, Teachers who work with pen on regular basis..
Positioning:- it will never let you down and have a attractive and smooth structure which fits on your hand easily..
Apple
Segmentation : Working Professionals / Artists / Content Creators
Target : Upper Middle Class/Upper Class
Positioning : We provide a seamless user experience across all your devices / We value your Privacy
Jordar example.. Thnx for better idea explain..
Namaskar Sirji 🙏, Very Nice Session. Thanks a Lot. Raj Kumar, Hyderabad. JAI HIND.
Great work dude..
V much helpful ..
A single request sir..
Pls make conclusion of your chapter at last in written form. So that we can easily recall all points easily..
Product = boat headphones
segment = budget audio devices with good quality
target = teenager to old
positioning = stylish and good quality earwear on cheap prices
Bro you learned from other youtube videos and teaches us in much better way
Segmentation :- product buyers
Targeting :- buyer's need
positioning :- our product uniqueness
asli masaale sach sach MDH MDH
to all class
for everyone
Targeting differs.
Gucci- segmentation: high spending capacity, occupation- business etc etc. Targeting- Positioning- The statement could be something like "make you stand out wherever you go"
Mcdonald's
Target- people who wants burger in 30 seconds not in 30 minutes.
Segment- Teenagers.
positioning- I'm loving it.
For example if we take Oppo which is targeted for selfieholic people mostly younsters(Segmentation) and they define themselves as selfie expert(positioning)
...Is that so?
+Parnashreeÿ Maity Exactly
This was such a good example......
Apple
Segmentation - Electronic devices such as mobile laptop, tablet, smart watch, airbuds.
Target - Rich and high class people. Those people for whom Quality of product matters not the price.
Positioning - Apple products are getting sold in the market for it's premiumness and the best performance. Means if anything is best in electronic device industry then it's one and only apple
Product- Sports shoe
Segmentation- Mostly people whose age is around 15-30
Targeting- Sports lovers, people concerned about their health
Positioning- To convince that this is the best quality and affordable shoes
Plz reply sir 😊
Amul milk
- segmentation- all type of people
- positioning - the taste of India ( a quality product)
- targeting - all classes of society
hiiii sir i am sdudent of bba .live in pakistan .both thanks ap ki vedio sa help milti ha
+Awais Malik Welcome bhai
1) Most of the people (segment)love to eat chocolate.
2) They are our Target.
3) Positioning :
Chocolate -
•Dairy Milk - Utsav meh mu mitha karo.
•5 star - Jo khaye kho jaye
•Snikkers- Hungry have a snikker
nice sir thanks for the best marketing knowledge
"Doms" Stationary Product
Segment - Kids
Target - minds of kids
Position - designer looks + quality+ Variety
MAGGI noodle
Target- kids and Young ages
segmentation- everyone
positioning- ready in 2 minutes
Thanks!! I like ur videos nd it plays a vital role for the preparation of my examination!!
+Ekta Kumari Welcome. Share our videos amoung your friends
Product - Adidas Shoes
Segmentation - Youngsters, Upper Class/Middle Class peoples
Targeting - Sports Persons/Players
Positioning - All Day I Dream About Sports
Is this correct?
Segmentation -: Amazon focuses on younger generation
Targeting -: Happiness and Fast Delivery
Positioning-: Safest and Best Online home delivery products
Airtel
Segmentation-people who love high speed Internet and want network every where
Target-social media lovers,office workers who need internet every time
Positioning -India's higest speed Internet provider and best video experience
sir dettol handwash
target- parents or elder people through children.
positining- khane se pehle hamesa haath dho,or na phele bimari.
Positioning itself as fast handwash which is untouched also
Tesla Roadster
Segmentation :- Upper middle class,
Targeting :- Racing enthusiastic,sports car
Position :- pollution free car / Same/Better performance than conventional car using Sustainable energy
I'm here after the outbreak of corona
Intellectual Indies
Segmentation: mostly digital marketing and marketing
Targeting: people who want to learn DM or people who want to grow their business online.
Positioning: agar koi bhi search kre how to learn DM ya how to grow business online.
Cold pressed oil
Segmentation: age group above 35, middle n upper class, families(enough purchasing power) ,
Targeted:health conscious, fitness ,
Positioning:step towards purity
Parker pens
Target : especially writers and poets
Segment : high purchasing power people
Positioning : smooth writing and expensive looks
Segment: Upper-middle class
product - wow momo
segmentation - hygiene and tasty momo
target - middle and high class
positioning - good quality and branding
Darmi cool pouder/ Navratan tel
Segment - students, workers (jo bhi garmi me bahar study ya work k liye jate hai)
Target - middle class persons
Positioning - For coolnes, relax
(Aya moosam thande thande darmi cool ka)
CORRECT ME IF IM WRONG
Dress product; (segment )we decide what type of people's their age , location and interst based on these factor devide of customer is called segmentation.
(Target) based on location ,rach, need ,customer to target own audience is called targetting .
(Positioning) to reach for own products and brands to beat other competitors .
Product: VI
Segmentation: People with lower internet connection problem.
Target: Urban middle class.
Positioning: Giga network which fasten internet connectivity.
Tesla Motors: (As of 2021)
Segmentation: Millionaires / Billionaires
Targeting: Luxurious and High-tech automobile buyers.
Positioning: Sustainable and the most technologically advanced cars
Mi phones
Segmentation:consumers expecting more on less
Targeting: Big consumer market where consumer doesn't want to spend much i.e increase sales
Positioning:- Providing Quality product at low price as compared to its competitors
Product:- Lenovo IdeaPad
Segment:- business, gaming and design laptop
Targeting:- CS and IT students, person beginner in design and gaming
Positioning:- "All quility in budget "
Or "Reliable in budget,trust in budget"
product =statue
segmentation =Ganesh statue
target=families
positioning=best look and designing
Zara is the brand which segmented its brand on the latest fashion. Whichever new fashion trends comes, Zara launch its new collection of clothing and other items based on that trend. So, their main target audience is the people who need latest fashion, new designs , new trends, etc. Zara’s positioned their product as affordable and trendy.
Nvidia :
Segmentation : Heavy Computer work peoples
Target : Gamers , companies , Developers
Positioning : Brilliant user experience..
(They have created their products as ki koi specs padhe or dopamine release hojaye brain mein)
Product E- library
Segmentation - all age groups
Targetting - all students, teachers , person who read as a hobby, scientist
Positioning - read more & more for knowledge and entertainment
Kajaria tiles
Target- people with sentiment
Segment-middle class and upper middle class
Positioning- yeh hai desh ki mitti k tiles
company : Royal Enfield
segmentation : youth mostly
target : middle and upper income class
positioning : dream of every rider .....
I think positioning is wrong 🤔
Lenovo laptop
Segmentation-office and business people
Targeting- mainly people who want to work on laptop from home...
Positioning- folding laptops showcase with songs
Mamy poco pants
Segmentation : who can buy this product
Target: ladies because she buys this product for their babies.
Positioning: comfortable and safe.
Xiaomi
Segmentation: gaming,backup, processor
Target: Low , middleclass people
Positioing: no 1 smartphone in india
Brand : make my trip
Segment: Online reservatiom
Target audience : All the tourism, proffesional whoes makes plan for tour and picnic
Positioning: Easy to search and analysis and Search for best price by comparing
Lenskart, Segment- people with low eyesight power. Target- middle, upper middle, higher class, positioning- 10,000 looks in 10 seconds
Product - kinder joy
Segmentation - kids (middle and higher class)
Target - baby boy and baby girl
Positioning - get a surprising toy free
Really nice sir i really like it your video
Product- Mobile from Apple company
Segmentation- High-income people
Positioning- Unique & latest features
Product- Maruti Suzuki cars
Segmentation- Potential Car buyers
Targeting- Buyers who are price sensitive
Positioning- We provide the most affordable cars in India
Apple
Segmentation- upper middle class or rich people
Target - people who are brand conscious and likes to show off.
Positioning - luxury brand who delivers high quality products.
example -
Amazon - apni dukan
OyO room - budget hotels
Trivago - Hotel Search listings at one place
Nokia - durability
Apple - Best customer support
kuch galat hai toh bhai point out kar dena
+ROHIT DUGGAL Nahi sahi hai. Great
Example mi phone
S =purchasing power
T=Audience who have not more monet
P=as a cheap and good
Such for ex. Apple he segmented on the basis of reputation . It Targeted only rich people and reputation lovers,
And positioned with a thinking of demand and supply rule with a great comparative advantage
Dairy milk -
Segmentation - Everyone
Target - Kids & Youngsters
Positioning - Celebrations sweet , sharing is caring
Ayush soap
segment - urban people
target - ayurvedic inclined
positioning- age-old formula for the current pollution based skin problems
Product - GoPro Camera
Segmentation - People who like traveling
Targeting - young travelers who like a handy camera
Positioning - best handy camera with very simple to use and best quality pictures & video.
Faizabeauty cream ke positioning as a whitening cream ke Hai
Product - Cooler
Trageting - middile class families
Positioning - garmi se bacho ek naye andaaz mai
Brand-Realme
Segmentation - Middle class people
Targeting- Young People who want budget smartphones with stylish look, best camera and good processor
Positioning - To provide superior experience to its users with cutting edge technologies
segmentation - designer dresses
target - middle class woman and girls
positioning - stitched dress in modern way.
segment:- student
target:- conveniencing
position:- budget range flagship
For example . Tupperware
High class containers
Segmentation - all types of people .
Targetting - mostly urban areas
Positioning - Fresh , hygenic , tight
chyawanprash
Segment: based on age - mid 30's, based on income -Middle to higher income
Target: health conscious, ayurveda users
position: complete immunity.
Best explanation
good sir nice concept forstudents
Product: Shwetabh gamgwar Attack Course
Segment: 18-24 Age
Target: youngsters who wants big in their lives
Positioning: " is course ko lene ke baad aap apna koi bhi goal achieve kr paoge, full disciplined banjaoge, aur life main jo kuch bhi krna chahte ho woh sb kr paoge.
Airtel.sim
Targeting:youth
Segmentation:higher class people
Positioning:best video quality
Rolls royce -product
Target - people who seek luxirous car
Segment - rich people especially millionaires
Positing - status symbol
Digital Marketing
TARGET - Online Marketing strategy
Segment - Small to Big Business /Industrial/person
Positioning - To make online advertising easy
Product*Apple*
Segmentation:- Creative Audience
Targeting:- Rich people
Positing:- Quality
Influenzers
S - insta users
T - follower range between 500 to 10000
P - income source for colleagues
Lux Coz
Positioning - suno tho apni dil ki
Targeting - everyone
Segment -everyone
BMW, Mercedes car 🚘
Segmentation :- reach people's
Targeting :- people's who likes most comfortable luxury cars
Positions :- best royal and comfortable cars
STP of Jio Sim
Segmentation - Poor,Middle class & Rich people (4g users)
Targeting - To provide value & create an impression or importance of using internet daily.
Positioning - To provide internet facilities to the audience at an affordable price.
#akashdeyblessed
Activa
Segmentation : it is for uncles aunties youngsters and old persons
Targeting : self start ,comfortable sitting ,best milage,easy to handle...
Positioning : good position with these issues targets
bhai segmentation me jo likha wo targeting me aayga kyuki targeting hamesha audience ko karte he aur targeting me jo likha he wo segmentation me aayga
I'm your latest subscriber plz describe in details segmentation & targeting like positioning thanks a lot in advance!!
I have made a video on it. Please check recent videos. Thanks
Product: Fortuner
Segmentation: Influential People, High-Status People
Target: Political People
Positioning: When you come out from your car, Everyone look at you.
product: ilife robotic vaccum cleaner
segmentation: middle to upper middle class;
target: self - home cleaning ladies, gadget loving men;
position : huzzle-free automatic cleaning
Dove soap
Segmentation - middle and higher class
Targeting - females who are concerned about their skin
Positioning - makes skin soft n smooth.
thank you, really helped me.
+amal chaudhry Welcome, dont forget to like share and Subscribe.
+amal chaudhry Welcome, dont forget to like share and Subscribe.
+amal chaudhry Welcome, dont forget to like share and Subscribe.
I have seen ur video relating with marketing so I think it will help me
+Dipika Kitchen Thanks. Do share our videos amoung your friends
STP for Boat , airdopes
S -age -20's , income btn -5000-10000, demands digital prouducts
T -young students in India
P - stylish, affordable
ALTO
segmentation - low budget
Targeting - middle class family
Positioning - best car under under 3 to 4 lakh
The Juice Bar
segmentation : at janakpuri age no bar with a desire to eat healthy
targetting :- hygiene conscious customer
positioning :- STay fit Eat good
exmple pizza
target:-mostly youngsters
segment:-middle class,upper class
poistioning:-hunger means pizza ,they use tag line hungary?
digital marketers
segmentation-all brands all compny
target - eusy ane quick different add.
posting- low cost high add
for example cocacola ne positioning ki thi 90's ke andar ek advertisement mein ek chilling term use karke "thanda matlab cocacola"
like sony music system
taget >music lovers
segment>largely higher class
positioning>to enjoy stress free life
Bajaj
Segmentation:- electronic products
Targeting:- lower class, middle class and upper class
Positioning:- best electronic products good service and lower class for low budget middle class for middle and upper class for expensive
Tata moters
Segmentation:- Bujet segment cars
Target :- middle or higher middle class
Positioning :- one of the Safest car