Philip Kotler on the importance of brand equity
ฝัง
- เผยแพร่เมื่อ 27 ส.ค. 2024
- What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand.
Brand Reputation:
(1) Quality of products/services 2:40
(2) Company vision & management quality 3:09
(3) Financial performance over time 3:20
(4) Workplace environment and employee quality and motivation 3:31
(5) The emotional way stakeholders feel about the company 3:42
(6) Corporate social responsibility, initiatives, etc 3:51
Haha Now I am working for Interbrand in Asia. I am glad to join it ~
Greatly Explained by ... Marketing Guru
Which Model is Kotler describing from 2:40 - 4:15? I'm writing my thesis in a related field but I can't remember this one
He's talking about factors/variables that one would consider in building a corporate brand. It is one of the options in brand architecture. Other options would be house of brand, licensing brand & dual brand
Good luck with your thesis
Very good insight
reputition.vision.financial performence . work place environment . emotional customers. csr factors for measurin brand
god of marketing and managenent
der-ma-ga = about port.
Guru
a good mgmt, is least mgmt . . .!