I love how your ideas are so obvious to me, it feels like “exactly!” every time i watch your videos. And yet, those concepts are not so obvious to people in my country who lack a lot of emotional intelligence. I’ve decided to work on my own bcz of that
it's so much easier to watch your videos Tim than spend hours online looking for the information - and then probably not even finding out what you really need to know
I just got a job as a PPC Analyst at my company, have zero Digital Marketing experience to date but have some limited background in web dev. I was discussing the company's "graveyard online feeds" with a colleague last night & insisted there must be a (relatively) low maintenance way to populate multiple feeds by rotating similar - but not identical, content. Needless to say this video is getting watched in detail later & will be forwarded to his inbox 😂 Thanks!
your website is the main hub. it IS the business. the whole site. do folks even read blogs anymore? i dont. i watch and listen to videos. They are more entertaining. the fun and exciting part of digital marketing is that its flexible and there are no right or wrong answers. Great video! Thank you for sharing! 👍🦋
Video engagement is definitely trending up! I guess you've just proved the importance of making sure we're all covering both text and video to make sure all the bases are covered :)
6:41 I'm so glad you've addressed this point because I think most people need to hear this. Most of the time 80% of those other channels won't even deliver the end goal of attracting clients in not managed well. Strategy suggestions like these should come with a warning label 🏷 only do this IF... and specify the type and phase of business this would make sense to experiment with.
Tim, great message today (as always 😊). As a content marketing company, your model helps add further clarity. We do this almost the same, and after watching, will tweak our approach a bit, as we are not leveraging the primary or pillar content as much as we should, our could. We tend to do the blog, then create the long form videos, and then repurpose those across platforms, as snippets. Adding the blog portion maybe a significant action we add, thanks so much. 🎉
It really shouldn’t be this much work. Who has time to take care of their business when you’re in a full time job creating “content” all the time. Having to feed all these platforms is insane. How is a solopreneur supposed to manage this workload, on top of the actual business, and taxes, and customer service and shipping…?
Hey Rebekka, absolutely with you there. The workload for a solopreneur who is also in charge of the entire content production for the business is crazy. Inevitably (and correctly) this means compromises have to be made, which usually means choosing one relatively low-maintenance channel to prioritise at the expense of the others. And that is totally okay: Jeff built Amazon just fine without posting 10 TikToks a day, after all ;-) The model we've outlined here is for businesses that have committed to posting across all channels, and want a way to do this as efficiently as possible with the most leverage they can get
Seriously. It’s absolutely ridiculous the amount of hoops we all have to go through just to appease the algorithms just to stay afloat. It’s insane and I can’t stand it. Alas, adapt or die and we all must stay subservient to the algorithm gods. Needless to say, I hate every part of it.
My guess would be an addition to step one. After finding who your audience is, find out where or the platform where your audience is most engaged on. These would be my hypothetical strategies if I even had a business to begin with
Another great value packed vid, Tim... thanks! Ironically it was preceded by an add for pocket money budget websites from UENI who's approach to building websites has baffled me from the first day their starting hitting me by the dozen on the socials!
Great video! I have been trying to do something similar but we often start with the video. I can see the benefit of starting with the blog post! BTW, do you have any recommendations for storing all the related written content for the various channels. Does software exist that lets you save everything related to one topic: blog post (with the SEO keywords & meta), TH-cam title & description, socials posts, images, web page blurbs, relevant links, etc. And provide the ability collaborate with your team. I use a combination of Google Docs, Sheets and OneNote but this is not ideal.
I think there is a time and a place for blog based marketing. Lots of b2b sales happen because of logital reasons. ie. how do you implement headless CMS on your store. like very specific topics. Decision makers may google it while at work. they want to see you have the technical knowhow to do it for them first. a blog post with a video embedded would be the best option. so i would say, video and written blog ocntent can work really well in the b2b space.
Absolutely, Daniel - great example. On the consumer side, people often search comparisons between solutions or 'best X' etc, which often bring up informational content
We are a marketing agency but focused solely on horror fiction content. So it's specially difficult since the audience is very specific. Nevertheless, the community is huge and the creators plenty. So I listen to your videos while driving and although some things I can't use, I have learnt many things from you, so thank you for taking the time. Have a lovely week
Thank you! Ah - this is SUCH a passionate niche, so a great place to be. Plenty of organic search traffic too and, like you say, hugely passionate communities online (be it in forums, FB groups etc). Best of luck with it :)
This is fantastic.....I've been learning so much from your content. I've started a new commerce site. Without your help and support I wouldn't have had a clue. I've identified problems and learned how to interpret metrics and make sense of them, consequently fixing problems. Thank you!
@@ExposureNinja absolutely will.....I've dropped my bounce rate from 87% to 48% and sales are coming in.... genuinely Awesome advice and for free. ( Got a few laughs to boot!! Haha) thank you!
Amazing content as usual. Creating a service based site. Would you create individual pages for each location? Or could it be seen as copies and go against us?
You could definitely create individual pages for each location, yes, although it's not usually necessary to create versions of every service page for every location. And any location pages will only be seen as copies if they're not unique, but it's relatively easy to make location pages unique by including info about the local area, localised testimonials etc
Content marketing is a powerful strategy that businesses can leverage to engage and connect with their target audience. By creating and distributing valuable, relevant, and informative content, companies can establish themselves as thought leaders in their industry and build trust with their customers. Content marketing helps attract and retain customers by providing them with valuable insights, addressing their pain points, and offering solutions to their problems. It is a way to educate, entertain, and inspire your audience while subtly promoting your products or services. By consistently delivering high-quality content across various channels, such as blog posts, videos, podcasts, and social media, businesses can increase brand awareness, drive traffic to their websites, and ultimately, generate more leads and conversions. Remember, in today's digital age, creating compelling content is key to standing out from the competition and building long-lasting relationships with your customers.
Very nice .. but I'm pretty sure doing research once and use it in multiple channels is not a new 2023 thing ... I used to focus the initial research in the blog post .. and reused it for other channels, however, at the time, video and audio were not as important as today, which can still use the same research ... but still a lot more work ahead
I’ve wanted to make a blog about those two platforms for ever had everything written out. Still got no traction even with hood keyword research I wonder why
GREAT question. There are two answers, depending on the time and resources available: 1. If you have the time and resource: We recommend making sure that you use (as a consumer) the channels that are being posted to, so you know whether something is likely to feel 'native' or not. For example: brands posting short-form video on social media (e.g. tiktok, reels, YT shorts). If they're cutting from a long-form video, this can sometimes feel too polished. Or they'll be too tempted to make their content product-focussed. Either way, this risks triggering the 'ad' response in the viewer (compare Vax and Dyson on TikTok for an example). Feeling 'native' to the viewer is easier if you *are* native to the platform, and that means spending time on it as a consumer. Your engagement rates will tell you whether you're landing properly. These vary by channel of course. 2. If you're already stretched for time and have minimal resource for repurposing This is about accepting that there will be compromise, and that you'll still get *some* traction platforms even if you're showing up 'less than perfect'. Better to be at the party looking slightly out of place than to not be there at all. Here, we'd go back to the point about prioritising the most important channels for you and making sure you're putting the most time into the channels where your customers are spending the most time in 'commercial intent' mode
Hmmm, smart marketing seeking to sell what you have. But do customers really need it? Do we need more plastics, more stuff from Amazon shipped around the world, more forests cut to read marketing magazines? Marketing that does not consider the future of the planet, and only tries to help with sales, is part of the problem. How will you take this into account?
This is a great point. We believe it's up to every marketer to set their own boundaries and principles for what they will and won't promote. In fact, this gives me an idea for something to cover in our next podcast episode! Thank you
@@ExposureNinja You are welcome and thank you for a considerate reply. Little addition: billionaires spend millions on marketing to keep things in their advantage, while activists criticizing this hardly have a fraction of that money. Marketeers are not to blame, but when they close their eyes they are. Ever seen Bill Hicks on Marketing, brilliant stand up comedy with clear point. :) Success with your next steps.
You'd be amazed how many businesses we consult with that are still doing the 16 year ago version. Even today they'll be people learning this strategy and framework for the first time.
💸 Use our £10M Content Playbook 👉th-cam.com/video/X_lcgqBwjLE/w-d-xo.html
I love how your ideas are so obvious to me, it feels like “exactly!” every time i watch your videos. And yet, those concepts are not so obvious to people in my country who lack a lot of emotional intelligence. I’ve decided to work on my own bcz of that
Tim told me to go see this video and I always listen to Tim. Thanks, Tim.
it's so much easier to watch your videos Tim than spend hours online looking for the information - and then probably not even finding out what you really need to know
I just got a job as a PPC Analyst at my company, have zero Digital Marketing experience to date but have some limited background in web dev. I was discussing the company's "graveyard online feeds" with a colleague last night & insisted there must be a (relatively) low maintenance way to populate multiple feeds by rotating similar - but not identical, content. Needless to say this video is getting watched in detail later & will be forwarded to his inbox 😂 Thanks!
Thanks Liz! And to your colleague, welcome :D
your website is the main hub. it IS the business. the whole site. do folks even read blogs anymore? i dont. i watch and listen to videos. They are more entertaining. the fun and exciting part of digital marketing is that its flexible and there are no right or wrong answers. Great video! Thank you for sharing! 👍🦋
Video engagement is definitely trending up! I guess you've just proved the importance of making sure we're all covering both text and video to make sure all the bases are covered :)
6:41 I'm so glad you've addressed this point because I think most people need to hear this. Most of the time 80% of those other channels won't even deliver the end goal of attracting clients in not managed well. Strategy suggestions like these should come with a warning label 🏷 only do this IF... and specify the type and phase of business this would make sense to experiment with.
So true. "There is no worse use of time than doing exceptionally well that which needn't have been done at all"
i come back to this video a lot these days
Thanks
This just gave so much ideas! Thank you so much! I'm grateful to TH-cam for placing your video on my feed lol
All hail the TH-cam algo!
Thank you for your generosity. :)
This is exactly what I've been saying. Too many people don't do their research though. Love your example 💯
This is a really good advice and on point, thanks ninja!
Tim, great message today (as always 😊). As a content marketing company, your model helps add further clarity. We do this almost the same, and after watching, will tweak our approach a bit, as we are not leveraging the primary or pillar content as much as we should, our could. We tend to do the blog, then create the long form videos, and then repurpose those across platforms, as snippets. Adding the blog portion maybe a significant action we add, thanks so much. 🎉
Glad it's useful, Jeff :)
It really shouldn’t be this much work. Who has time to take care of their business when you’re in a full time job creating “content” all the time. Having to feed all these platforms is insane. How is a solopreneur supposed to manage this workload, on top of the actual business, and taxes, and customer service and shipping…?
Hey Rebekka, absolutely with you there. The workload for a solopreneur who is also in charge of the entire content production for the business is crazy. Inevitably (and correctly) this means compromises have to be made, which usually means choosing one relatively low-maintenance channel to prioritise at the expense of the others. And that is totally okay: Jeff built Amazon just fine without posting 10 TikToks a day, after all ;-)
The model we've outlined here is for businesses that have committed to posting across all channels, and want a way to do this as efficiently as possible with the most leverage they can get
@@ExposureNinja love the comment about Jeff... totally true
10 TikToks a day 😂 I bet he wishes he had time for this
Seriously. It’s absolutely ridiculous the amount of hoops we all have to go through just to appease the algorithms just to stay afloat. It’s insane and I can’t stand it. Alas, adapt or die and we all must stay subservient to the algorithm gods. Needless to say, I hate every part of it.
My guess would be an addition to step one. After finding who your audience is, find out where or the platform where your audience is most engaged on. These would be my hypothetical strategies if I even had a business to begin with
This is really great. Thanks!
Another great value packed vid, Tim... thanks! Ironically it was preceded by an add for pocket money budget websites from UENI who's approach to building websites has baffled me from the first day their starting hitting me by the dozen on the socials!
Absolutley fantastic content. Thank you.
Great video! You got a new follower :) Can I ask you which app do you use on your iPad for making these mindmaps?
Hey Stefano! It's called Procreate :)
Always great content.Keep up the good work! 🙂... and thanks.
Much appreciated!
Great video! I have been trying to do something similar but we often start with the video. I can see the benefit of starting with the blog post! BTW, do you have any recommendations for storing all the related written content for the various channels. Does software exist that lets you save everything related to one topic: blog post (with the SEO keywords & meta), TH-cam title & description, socials posts, images, web page blurbs, relevant links, etc. And provide the ability collaborate with your team. I use a combination of Google Docs, Sheets and OneNote but this is not ideal.
Very interesting perspective and analysis!
Thanks Naveen :)
I think there is a time and a place for blog based marketing. Lots of b2b sales happen because of logital reasons.
ie. how do you implement headless CMS on your store. like very specific topics.
Decision makers may google it while at work. they want to see you have the technical knowhow to do it for them first.
a blog post with a video embedded would be the best option.
so i would say, video and written blog ocntent can work really well in the b2b space.
Absolutely, Daniel - great example. On the consumer side, people often search comparisons between solutions or 'best X' etc, which often bring up informational content
We are a marketing agency but focused solely on horror fiction content. So it's specially difficult since the audience is very specific. Nevertheless, the community is huge and the creators plenty. So I listen to your videos while driving and although some things I can't use, I have learnt many things from you, so thank you for taking the time. Have a lovely week
Thank you! Ah - this is SUCH a passionate niche, so a great place to be. Plenty of organic search traffic too and, like you say, hugely passionate communities online (be it in forums, FB groups etc). Best of luck with it :)
This is fantastic.....I've been learning so much from your content. I've started a new commerce site. Without your help and support I wouldn't have had a clue. I've identified problems and learned how to interpret metrics and make sense of them, consequently fixing problems. Thank you!
Hey Jamie, that's mega - thank you for sharing. Exactly why we do this. Best of luck with the store and keep us up-to-date with how you get on!
@@ExposureNinja absolutely will.....I've dropped my bounce rate from 87% to 48% and sales are coming in.... genuinely Awesome advice and for free. ( Got a few laughs to boot!! Haha) thank you!
Amazing content as usual. Creating a service based site. Would you create individual pages for each location? Or could it be seen as copies and go against us?
You could definitely create individual pages for each location, yes, although it's not usually necessary to create versions of every service page for every location.
And any location pages will only be seen as copies if they're not unique, but it's relatively easy to make location pages unique by including info about the local area, localised testimonials etc
@@ExposureNinja thank you from your biggest fan ☺️
Nice. Thwnks teacher
Content marketing is a powerful strategy that businesses can leverage to engage and connect with their target audience. By creating and distributing valuable, relevant, and informative content, companies can establish themselves as thought leaders in their industry and build trust with their customers. Content marketing helps attract and retain customers by providing them with valuable insights, addressing their pain points, and offering solutions to their problems. It is a way to educate, entertain, and inspire your audience while subtly promoting your products or services. By consistently delivering high-quality content across various channels, such as blog posts, videos, podcasts, and social media, businesses can increase brand awareness, drive traffic to their websites, and ultimately, generate more leads and conversions. Remember, in today's digital age, creating compelling content is key to standing out from the competition and building long-lasting relationships with your customers.
Very nice .. but I'm pretty sure doing research once and use it in multiple channels is not a new 2023 thing ... I used to focus the initial research in the blog post .. and reused it for other channels, however, at the time, video and audio were not as important as today, which can still use the same research ... but still a lot more work ahead
Hey Frederico, yes you could argue that people have been repurposing since the printing press was invented!
This brought closure to all my nagging questions about Article distribution with 15 year old apps like Article Demon ..wondering if it still exists.
Does blogging actually work or is it just a mechanism to write a script?
Great info! (although I could have done without the bikini selfie.....)
Really enjoyed this video, it was nice to see the concept on paper too. Thanks for sharing - you’ve got new subscriber! ☺️✨
Yay, thank you!
I’ve wanted to make a blog about those two platforms for ever had everything written out. Still got no traction even with hood keyword research I wonder why
Tim in his pants on a Monday morning video 🤭😬😂
Haha. The things I do for views 😅
Your videos make me so much smarter ;)
That puts a huge smile on my face. What role are you in now? Business owner? Marketer?
Thank you.
OMG and 3x LOLs @06:08
Glad you enjoyed it!
great info
Thanks for watching!
Thanks for sharing sir
You're absolutely welcome!
How can you make sure than when you repurpose and reformat content for every channel it is indeed done correctly?
GREAT question.
There are two answers, depending on the time and resources available:
1. If you have the time and resource:
We recommend making sure that you use (as a consumer) the channels that are being posted to, so you know whether something is likely to feel 'native' or not.
For example: brands posting short-form video on social media (e.g. tiktok, reels, YT shorts). If they're cutting from a long-form video, this can sometimes feel too polished. Or they'll be too tempted to make their content product-focussed. Either way, this risks triggering the 'ad' response in the viewer (compare Vax and Dyson on TikTok for an example). Feeling 'native' to the viewer is easier if you *are* native to the platform, and that means spending time on it as a consumer.
Your engagement rates will tell you whether you're landing properly. These vary by channel of course.
2. If you're already stretched for time and have minimal resource for repurposing
This is about accepting that there will be compromise, and that you'll still get *some* traction platforms even if you're showing up 'less than perfect'. Better to be at the party looking slightly out of place than to not be there at all. Here, we'd go back to the point about prioritising the most important channels for you and making sure you're putting the most time into the channels where your customers are spending the most time in 'commercial intent' mode
Thank you 🎉
You’re welcome 😊
Good news normal person hahahahahah
Hmmm, smart marketing seeking to sell what you have. But do customers really need it? Do we need more plastics, more stuff from Amazon shipped around the world, more forests cut to read marketing magazines? Marketing that does not consider the future of the planet, and only tries to help with sales, is part of the problem. How will you take this into account?
This is a great point. We believe it's up to every marketer to set their own boundaries and principles for what they will and won't promote. In fact, this gives me an idea for something to cover in our next podcast episode! Thank you
@@ExposureNinja You are welcome and thank you for a considerate reply. Little addition: billionaires spend millions on marketing to keep things in their advantage, while activists criticizing this hardly have a fraction of that money. Marketeers are not to blame, but when they close their eyes they are. Ever seen Bill Hicks on Marketing, brilliant stand up comedy with clear point. :) Success with your next steps.
👍🚀🚀🚀
Great strategy, but people have been doing this for 15 years
You'd be amazed how many businesses we consult with that are still doing the 16 year ago version. Even today they'll be people learning this strategy and framework for the first time.