Adora Cheung - How to Set KPIs and Goals

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  • เผยแพร่เมื่อ 3 พ.ย. 2024

ความคิดเห็น • 63

  • @chan90s
    @chan90s ปีที่แล้ว +2

    I started realizing the true value of these videos only after I started taking notes

  • @chlq35
    @chlq35 4 ปีที่แล้ว +32

    "I urge you to just get paid." hahahah! Great tip.

  • @SUPERRITA0830
    @SUPERRITA0830 5 ปีที่แล้ว +17

    Amazon was intentionally not trying to make any money at the early stage so that they can more market share. Obviously it worked well for them. I think whether CAC should be less than your revenue depends on your industry.

    • @kamenpetkov8179
      @kamenpetkov8179 ปีที่แล้ว

      You are not Amazon. She is talking about the right way of doing things in the general case. Obviously, there will be some outliers like Amazon.

  • @Sondre7
    @Sondre7 5 ปีที่แล้ว +14

    This was a great video! Loved especially the stuff sourced from PG, really managed to get the essence of the knowledge there

  • @rajinderyadav9250
    @rajinderyadav9250 5 ปีที่แล้ว +11

    Adora did a great job on this talk, found this very useful even though I am still in the idea / user acquisition phase.

    • @MrS85755
      @MrS85755 4 ปีที่แล้ว +1

      @Crebs Park That's right, I still consider that a considerable achievment, and I for sure believe you can find people less merited to talk about goals and KPI's here on TH-cam. Please try to broaden your horizon and try and judge a book by it's contents, as well as maybe being less judgemental and critical about the cover of it.

  • @alpineai
    @alpineai 3 ปีที่แล้ว +1

    This along with Michael's article "The Scientific Method for Startups" should be required for university curriculum.

  • @mayurpanchal7680
    @mayurpanchal7680 2 ปีที่แล้ว +1

    Adora is so adorable ❤

  • @andrewkiminhwan
    @andrewkiminhwan 5 ปีที่แล้ว +5

    What are the most common patterns of obstacles for hitting goals?
    other than say not trying hard enough, not solving a big enough problem, not knowing enough about your users, poorly design checkout, etc.

    • @BiancaAguglia
      @BiancaAguglia 5 ปีที่แล้ว +5

      Other than the reasons you mentioned (which are all valid), other obstacles are:
      - not enough cash to hire the right team (this can be overcome with enough ingenuity 😊)
      - not enough marketing or wrong marketing strategy
      - wrong price or wrong monetization strategy
      - not enough willingness to pivot based on feedback from users
      - not enough A/B testing or testing insignificant, least impactful features
      - conflict within the team and not enough maturity to deal with it in a constructive way.
      Some of those obstacles I experienced personally, some I learned of from other people's stories. I'm a one-person operation 😊 because I don't have the right personality to scale a business in terms of team members.

    • @mitchynz
      @mitchynz 5 ปีที่แล้ว +9

      Ive been through 2 startup accelerators (YC wannabes, lol) and the reason we failed to hit our numbers, and (anecdotally) 9/10 of the tech startups did the same - We spent all our time building the product, and 0 time speaking to Customers. So we got to demo day with an MVP that wasn't the right fit because we weren't solving real problems, just guessed ones... it's really goddamn hard to talk to Customers before the products ready to demo, but yeah, I just stamp it on my forehead now - "gotta validate yo"

    • @orionNsirius
      @orionNsirius 5 ปีที่แล้ว +1

      @@mitchynz In YC, there are only two things you need to do. Build the product and talk to users

    • @yongkangchia1993
      @yongkangchia1993 5 ปีที่แล้ว +2

      @@mitchynz thanks for the insightful experience

    • @astrarai-thesobercoder
      @astrarai-thesobercoder 4 ปีที่แล้ว

      @Mitch thank you for sharing.

  • @tarunommadan
    @tarunommadan 2 ปีที่แล้ว

    Thank you Adora for this video 🙏.

  • @lijupillai3215
    @lijupillai3215 5 ปีที่แล้ว +2

    What are some of the best tools out there to track these KPIs , other than say Google Sheets ?

  • @PreeMarket
    @PreeMarket 5 ปีที่แล้ว +6

    Great breakdown, thanks for the video!

  • @domore1287
    @domore1287 3 ปีที่แล้ว +1

    Wow that was mind blowing-Powerful

  • @YourAliasIsNotAvailable
    @YourAliasIsNotAvailable 4 ปีที่แล้ว +1

    Yay, there is this person whos company closed due to the lack of ability to maintain profitability, teaching me how to name factors to ensure my profitability. So exciting.
    I like how all this people talk about key indicators as they could grow infinite.
    You know, by no possibilty you are able to get more than 100% market share and even this is theoratically impossible.
    There isn't such a thing like infinite growth, so at one point there is no meaning in pushing your predicted numbers.

    • @TheRamstoss
      @TheRamstoss 4 ปีที่แล้ว

      Majority of startups fail, doesn't mean her next one won't succeed. She founded a company, raised 40 million dollars, and is a partner at Y Combinator. What have you done?

    • @YourAliasIsNotAvailable
      @YourAliasIsNotAvailable 4 ปีที่แล้ว +1

      @@TheRamstoss I'm vice president of a company which didn't went down the drain...

    • @TheRamstoss
      @TheRamstoss 4 ปีที่แล้ว +1

      ​@@YourAliasIsNotAvailable It's "which didn't go* down the drain" not "didn't went down the drain". And that's awesome. Did you get there by having people offer you free help, choose to spend time to take that help even though no one forced you to, then being negative about it?

  • @andychen5571
    @andychen5571 5 ปีที่แล้ว +6

    The 4 points about primary metrics are really confused by her explanation

  • @duncanhaywood4624
    @duncanhaywood4624 3 ปีที่แล้ว

    Great Lecture. Thank you Adora!

  • @MrRehor
    @MrRehor 4 ปีที่แล้ว

    Thank you so much for sharing this video. It kept my interest and It is very clear. Awesome!!!

  • @frankhopper8316
    @frankhopper8316 4 ปีที่แล้ว +5

    Is there a link to the consumer metrics lecture Auda mentions at 12:26?

    • @NickSinai3
      @NickSinai3 3 ปีที่แล้ว

      Also looking for this

    • @ffabiang
      @ffabiang 3 ปีที่แล้ว

      Also looked for this but could not find them

  • @evelinherrera3602
    @evelinherrera3602 2 ปีที่แล้ว

    Really useful. Thanks!

  • @LDacic
    @LDacic ปีที่แล้ว

    Lecture slides aren't available in your library. Is there another way to access them? Thanks!

  • @h.t.7310
    @h.t.7310 4 หลายเดือนก่อน

    Then again after looking at Wiki and the closing of start ups and Database slip and slide, its like Snoop said, "Every man, now add woman, got their hustle".

  • @dvabhil
    @dvabhil 5 ปีที่แล้ว +4

    wow wat a informative video

  • @iq-beat7998
    @iq-beat7998 5 ปีที่แล้ว +1

    Adora thank you 👍

  • @Math_kru_earng
    @Math_kru_earng ปีที่แล้ว

    thank a lot!

  • @fh485
    @fh485 4 ปีที่แล้ว +1

    Very informative - thank you

  • @nuruhusseinmohammed4140
    @nuruhusseinmohammed4140 3 ปีที่แล้ว

    wow, incredible! 👏👏

  • @strategysprints
    @strategysprints 4 ปีที่แล้ว +1

    Brilliant!

  • @Knowledge_Nuggies
    @Knowledge_Nuggies 2 ปีที่แล้ว +1

    @16:00 ...growth of what? Weekly revenue? Daily active users of that week? Newly acquired users of that week? Ugh...

  • @murtazakhanafridi1737
    @murtazakhanafridi1737 3 ปีที่แล้ว

    Thanks

  • @andu896
    @andu896 5 ปีที่แล้ว

    Adora, thanks!

  • @ahseyadomado5759
    @ahseyadomado5759 4 ปีที่แล้ว

    Great content

  • @omarowaidani5266
    @omarowaidani5266 5 ปีที่แล้ว

    Very useful

  • @jesset55
    @jesset55 4 ปีที่แล้ว

    I'm looking for a generic template/worksheet of some sort to help with weekly goal setting. Does anyone use anything like that?

    • @thorgexyz
      @thorgexyz 4 ปีที่แล้ว

      check out the one used at YCs startup school
      www.startupschool.org/dashboard

  • @StephaneArcher
    @StephaneArcher 5 ปีที่แล้ว +1

    Why do you need Goals? What about just do your best to push up your KPIs? 🤔

  • @qbakuba2057
    @qbakuba2057 2 ปีที่แล้ว

    So let me get this straight: If company doesnt grow at least 22% per month ycombinator is not interested?

  • @stephanielockett7541
    @stephanielockett7541 3 ปีที่แล้ว

    nice.

  • @herr-robot279
    @herr-robot279 5 ปีที่แล้ว

    Great!

  • @brittnayjohnson5982
    @brittnayjohnson5982 4 ปีที่แล้ว

    #BUS25F42 This question makes so much sense.

  • @silasadedoyin4733
    @silasadedoyin4733 5 ปีที่แล้ว +1

    This video appears to be having some issues.

  • @RohitKumar-vw3lh
    @RohitKumar-vw3lh 7 หลายเดือนก่อน

    8:45

  • @ajaym8039
    @ajaym8039 3 ปีที่แล้ว +1

    This video is sponsored by Doblet 😝

  • @novapowell6976
    @novapowell6976 4 ปีที่แล้ว +9

    Is this a person who burned $38 million and failed with Homejoy?

    • @AkireMaru
      @AkireMaru 3 ปีที่แล้ว +5

      So…when’s the last time you raised $38 million

  • @joshau2346
    @joshau2346 3 ปีที่แล้ว

    boring

  • @h.t.7310
    @h.t.7310 4 หลายเดือนก่อน

    Billion dollar valuation as a matter of fact comment, 10% weekly growth as a bad sign you will not reach that valuation is a staggering business statement.
    Y Combinator with interest as seed funders totaling around $600 Billion is a sign of astute relevant business insight.