How a Startup Senior Living Provider Is Successfully Competing in the Crowded SE Florida Market

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Chad Carnes, COO of YMP Senior Living and Shelli Webster, Sales Specialist at Grow Your Occupancy, about YMP's entry into the southeast Florida senior living market.
Chad shares his tips for competing against much larger and more established senior living providers including tailoring your efforts for the local area and focusing on the 3 Ps: Product, Pricing, and People.