This Hardware Company May Be the Next Apple!
ฝัง
- เผยแพร่เมื่อ 19 พ.ค. 2024
- Ever seen a synthesizer that looks like a calculator? That's Teenage Engineering! This Swedish company is shaking up the electronic music world with their unique, pocket-sized instruments. Get an inside look at the philosophy, the gear (OP-1, OP-Z, Pocket Operators...), and why musicians love their quirky creations.
00:00 Introduction to Teenage Engineering
00:29 What Makes Apple Different
01:08 Teenage Engeering Products
01:26 Company Background and Product Line
02:00 Collaborations and Market Impact
03:30 Marketing Strategy and Emotional Connection
06:33 Critique of Fast Growth and Venture Capital
07:49 Design Philosophy and Differentiation
10:28 Final Thoughts - วิทยาศาสตร์และเทคโนโลยี
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It’s fabulous to see that a company once known for making synthesisers is breaking into mainstream tech
They are still known for making music gear. Not just “synthesizers”.
why was this so good. felt like varun from 2020
exactly!
same
I work as a product designer and I always want to create beautiful and high-quality products. However, achieving this requires a lot of time and effort, involving multiple iterations. Unfortunately, many startup founders these days don't appreciate or understand design and want everything done quickly within 2 or 3 days or a week. As a result, they tend to rely on existing design patterns rather than investing in research, testing, and multiple iterations. Creating a quality product that stands out requires a lot of collaborative effort and dedication.
Agreed!
You should be a politician
Totally agree
Bro, Please make videos like these that tells new industries on trend. Which will really helpful for us to know current trends.
This was surprisingly good, I ended up watching all the way to the end. TE is unique in that its products all feel like they were made with HEART, no matter how ridiculous they are or how insanely pricey they end up, the honesty is what shines through. No posing. Complete disregard of trends or copycat:ing. The absolute polar opposite of "Chinese product", which is very, very, refreshing.
I like the way you talk and you design philosophy that emphasize in your video and your presentation. Just mind blowing 🧠
Design is actually amazing. I even loved a phone designed by someone inspired from this same Rabbit R1 . It's amazing
Great to see such unique companies and content around it
I first saw them in the OP-1 and than I just love their stuff ever since
Subscribed you when you had few thousands. Some content I liked some I was not prepared for. But then I had trust you’ll grow. You have something in you. Prakhar said good things about you. Trust! Sticked around to see you grow. And I feel proud in your growth. It’s such a great emotion we humans have that we feel good for person we know.
thank you 💌
You made a lot of contents recently but this one was so different it feels different. Felt the old Varun the reason why I started following this channel.
Im excited to see them on future MKBHD tech fails video😂
You predicted future
Your research is top notch, your presentation is awesome and your insights are really interesting.
Loved the video.
I’ve been obsessed with Teenage Engineering, thank you for making this video Varun!
Teenage Engineering OP-1 is pure Gold, everything else is Meh at best
@@jensenraylight8011 Wow you just lost you credibility of any knowledge music equipment in a single sentence.
@@wotermelon_ yes, liking your own comments
seems like you lost your Credibility in this Comment section as well, with shame of course
@raylight8011 When did I like my own comment? What is wrong with you?
Anyways that's what you'd expect a person who calls OP-1 "pure gold" to say.
@@wotermelon_ play dumb aren't you?, like i won't notice.
you already lost your credibility,
can't take your word seriously,
have good day, i'm out
Thank you Varun. This video is so informative and inspiring for a creative person. I'm astonished by your research for this video..
Thank you Varun for these kind of videos,
Learned many new things from your last 2 hr video and these videos. ❤❤🚀
what a great video, its the first time ive come across your channel and I loved the vid, keep up the good work!
What's their design philosophy? Definitely not minimalist
Yea I was a bit confused too device like nothing phone takes some elements of minimalist but adds a toned down futuristic cyberpunk look but some of their other products have a retro old design with modern bright colouring.....
Transparent
Retro futuristic cyberpunk
To be as unique as possible.!
@@desicryptoguy6090 well even with that mindset they obviously should have some kind of core design principles 😅
exploring art is a fine thing to do, delving in Creativity is growing and nurturing the soul
Thank you for this video. I always wondered why I'm unique and unable to fit into a specific role. I just understood that I'm making long term goals instead of following the crowd. Thank you for reminding me that I'm my inspiration. 😅
Totally worth the subscription, good lad !
Cheers Mayya
The vintage background music feels so Relaxing, 😌
Bro, this is such a well made video!! Incredible, good info, thanks.
The last thing we need is another company like Apple
Design wise, yes we need more companies that value sleek, engaging devices. I’ve been an iPhone user since 2011. I’ve been a teenage engineering user since 2023.
But one that can match the size
Apple, and threaten their market share
@@jeltoninc.8542 So you’re also aware how the iPhone changed the way we use phones. Apple pushed the phone into everyone’s hand, they’re a big part of the reason why people waste their days scrolling feeds. Just my opinion, the iPhone that came out in 2007 was a great tool and I loved it, but I never imagined what it would lead to. Apple and similiar tech companies earn money on us being disconnected from the real world, we really don’t need more companies that make “engaging devices”. I do agree with you on the design part. I used to be such a fan, even worked there for 7 years, but once it hit me I just can’t unsee it. Kids with iPads, babies with iPhones - I know it’s also a parenting thing, I can’t decide who’s responsible. Kids get bullied if they don’t have an iPhone, it’s just silly. That’s certainly not what Jobs invisioned. Anyways…
This is an amazing perspective and great insights on Teenage Engineering and also how Varun you think for your company too.
Classic Varun Mayya video, great content!!
the grammar of this design language is coming from designer called 'Dieter Rams'
I was looking for this comment
@@anuragchauhan4965 history just repeats as they say😅
Hi Varun, great insights, I have been following Aevytv and this and I like the research you go through and the presentation. Keep up the great work! 👌
Varun, I just got obsessed with Teenage Engineering I got your Channel in my recommendations back in 2018, the YT algorithm is very intelligent that it connects people with similar tastes and mindset, I've always felt relatable to you......Technology is great!!!! Keep growing Varun anna..
just discovered this channel, really good video my friend
Such a well edited and presented video, Subscribed!
My two most favorite instruments I own are made by Teenage Engineering.
Keep in mind, I have a full studio of gear. I’m a multi-instrumentalist with basses, guitars, synths, drums… and yet, nothing captures my imagination better than the OP-1 Field and KO2 sampler from Teenage Engineering.
is it just me or this video actually sparks some emotions ?! feels like I need to learn more and improve a tonn
Love TE. One of my fav, their products really speaks for me and my personality.
The thumbnail, the music, the flow and the ending, all made for a complete experience.
P.S. the background couldn't keep up with the rest.
GREAT INSIGHT ABOUT PRICING I THOUGHT KEEPING LESS PRICE WILL GET MORE CUSTOMER TO BUY BUT ITS NOT ,THANK VARUN ANNA FOR EXPLANING .
it was my first view to your channel
really liked it
All the best for coming vidoes
I started following your channel from very beginning and learn lots of things from you...and I started my channel too by inspiring with you,I am not good in fluent spoken english. I am from India but I am really work on it and from now I will upload more videos in english language and my channel is all about Digital Marketing and AI. Thanks to you Sir.
Can you tell your channel name
love this video and topic! greatings from germany
The Teenage OP 1 was a hit! Very powerful device for sound design freaks.
I’ve been Loving Teenage Engineering since i saw their OP-1
That was 7 years ago 😁
I appreciate the final thoughts you've shared. I've noticed that amongst those I've encountered as well. What similarities in my own work life can I relate to another?
I see the world in an analytical perspective. To those who problem solve in their work: everyone's an engineer in their own field. While I am a software engineer doing maintenance upon a server for its errors; I visit the doctor, who is the human engineer, to diagnose my body's ailments.
Teenage Engineering is a truly fabulous company. They make some sick, aesthetically cool stuff. I hope to see them succeed and people to know more about it. 😀
And overprice their devices by at least 3 times because of it
@@shuttzi9878 nothing ear(1)'s are 100 dollars. Rabbit R1 is 200 dollars. 🤷🏼♂️
@@octametamer I Meant Teenage Engineering
We want our Indian engineers to get inspired
These iit, iisc, iim and most of the graduates are leaving our bharath for high paid jobs.
If we can create these environment here in our mother land bharath.
Let us wish all our Indian friends to create more beautiful things in everyone's heart in near future ♥️ ❤️ 💖
what a way to start off my sunday with a cup of tea
Nice video, but: The PO line is about half the price of a Playdate, if you are really looking to buy a TE product. The tattoo on the arm is actually a OP-Z, not the OP-1, as pictured. The OP-Z has the same kind of reels like the TP-7 recorder. TE shares the same design principles as Apple. They both are really into BRAUN and their designer Dieter Rams.
Glad people are finally starting to notice them.
True facts 💯 Finally someone talking about DESIGN.
Hey Varun , I'm following your channel since 2020 and I got to know every interesting and useful insights from you about AI and cool stuff build around it and it made me more intersted in AI stuff
and the next year I had to choose a subject for stating my engineering course and I got to know there is branch based on "AIML " so as I was interested in AI stuff I choose it . But eventually got to know the curriculum is entirely wrong there was things which had to be taught later and they teach it before ... Making us even more confused and less confident on subjects like NLP and ML - algorithms and even the teachers are not aware what they are teaching , they are not able to explain how the code works......
So I want to make a video on it to put some light on these things and
Guide me what is the actual roadmap or subjects i need to learn to become a " AI 🤖 engineer " and build cool stuffs like what the open AI ' s team is building or if companies at the end of my fourth 4 thh year will even give me a job of an AI enginner profile or not ..?
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.Guys if any one of you feels the same about this , pls like 👍 this comment so that it reaches Varun and he can make a video to guide us all
Amazingly written! here you go subscribed ....consider all things said what made me subscribe is the point that you mentioned exactly what i though when i saw R1 ..Pokedex ...Keep up the great work
no, there will never be another apple, microsoft, google., amazon. all these companies will buy out any company worth a damn
This 11 minute video contains more value than long hour podcast!
Its funny how you talk about a company going against the grain of being like any other and here you are, going against the grain and standing out amongst your peers on TH-cam. Profound video. More power to you!
Absolutely love your video (this is the first time I'm watching) thanks! I don't agree with your conclusion though - selling products with low margin doesn't necessarily lead to unsustainable business/low quality over time. Examples, IKEA, Lidl, Xiaomi, Nothing.
Great video as usual!
I like your videos! Interesting as always👍
Yeah I got to know about them when I saw swedish house mafia music video, also got to know about Braun design philosophy, this is very interesting topic. ❤❤
Since I have seen the OP-1, 13 years ago in the music video "One" by the Swedish House Mafia. I have always thought that they were the Apple of the electronic instruments. I didn't know they were involved in the Play Date and Nothing Phone that's awesome 😎
damn i didn't expect a tech vid to be this insightful lol
I love to imagine that as OnePlus is sponsoring Varun, Carl Pei might be doing some cheeky stuff LMAO
that podcast season is over
what a class, my friend... greetings from brazil
They also collaborated with Google and created PO Pixel app (for their Google Pixel phones) for creating music.
Proud Nothing Phone(2) owner. Love TE's designs.
I just love Varun's content. hoping to meet you soon varun.....
Great knowing you sir !
thank you for sharing! great analysis!
Kanye’s plaything was built by them as well. It looked really cool as well. Especially the early prototypes
I really liked the way how it was presented. By the way can you please name the fonts used in this video, I really liked them. Thank you in advance.
Yeah i was really obsessed with nothing designs whereas my friends where more skeptical about it comparing with the large competitors. Hey Varun, what are your thoughts on the new upcoming MWC. Will they push it forward along the next 5 years or slowly die of drought.
I some times thinks about how the future product designs will be, and Minimal has an end.
Now TE brings it.
It was a calming video loved it:)
Now I understand what design is
Loved The Video!
Ur presentation skill is top notch ❤
great content varun. truly inspiring.
Teenage Engg is inspired by Jony Ive of apple who was inspired by Deiter Rams of Braun company.
Yet another insightful video !! Varun we should connect. Whats the best way?
Storytelling has the power to evoke emotions in humans. I believe in this philosophy. Thank you, Varun, for sharing this. There are many takeaways to learn from this video and evolve. Best of luck for your upcoming videos.
he's like that one relative bhaiya who visits once in a while and fascinates everyone with stories of his adventures. Really love his videos 🧭
Interesting, Aesthetics really does add value and increase brand loyalty.
the retro future design feels like a true continuation of technology in the world, which makes it natural and not brutal like minimalist style in which could has its own unnecessary difficulties
please do a video and how college students should prepare for future
I always wanted to start a Hardware company similar to TE
One of your best videos!
In my school's physics practical we had to make electronic stuff. Since I am an engineering freak, one of my friend came up to me and suggested to make things for others. He gathered customers and so did I. But I COULD NOT ask for much money since all of them were my friends. Tho I had collected my part of money for building those stuff, I had expended more trying which circuit works best and also destroying fome components. Whereas, that friend had collected much more money. Clearly I can say he's a businessman type so he could do this and I'm a science freak so I don't care money but actually I do because I need it to build more. I had thought then that if again I make something, I'll make it high price because it will make it luxurious. But
All what I've learnt from teenage engineering is not all quality products are luxury. Like that tape recorder, it's a simple product with minimal design and DISTINCT SERVICE. So, it's important to build different what's not out there. Then, no matter how costly it is, if it's important (probably not always a problem solver for your life), people would buy it. It's just that you need time to gather customers.
Still a long way to go before starting gaining success but definitely I've learnt this today, build not for the customer, you don't know who they are.
I agreee. I was born in the early 2000s and I was obsessed from a young age with sony products and their colorful playful 'futuristic' looks to them. Dont get me wrong, I love the miinimal looks of apple but I have been getting a little tired of them recently. So i really look forward for companies to go back to the early 2000s y2k look
That was a lovely video Varun :)
"so by now, everyone's seen the rabbit r1" This is the first time I have ever even heard of, the rabbit r1
Cool, Teenage Engineeting as cool designs.
God bless.
Teenage engineering + A24 = 🔥🔥🔥🔥
That's really mind blowing and amazing 🚀🚀🚀
This is what maked legendary companies
I understand your point about generic design. However your last few minutes wrapped up why most junior designers do so - TIME. and tbh most of them are trying to earn a few bucks. Maybe once they reach a certain high in their career they will take time & build beautiful things.
Also, amazing video. Loved it
Agreed!
Apple isnt just design , its always been ahead of the curve in tech and when it isnt it waits for others ro do it and perfects it. Also their company philosophy like the wallgarden and design is really one in a million.
Apple is only good in aesthetics. Samsung, Google and Huawei are way ahead in tech innovation. Has Apple done any tech innovation in last 6-7 years (For Mobile phones)?
* Samsung brought 5G and Wireless Charging.
* Huawei brought Reverse Charging feature to charge other devices with your phone wirelessly.
* Google made the best virtual assistant for mobile phones (Google Assistant) which is far more sophisticated than Siri.
iPhone lacks some of the most simplest features. It looks beautiful and aesthetically pleasing. Atleast I can give em that. But that makes it more of a fashion brand than a tech brand. There was a time when Android sucked. But it's the other way around now.
10:00 exactly just like hustling if you have better product and sell it at base prices people do not respect it and won't support you when you have to raise prices a little bit the comparative remorse so to speak won't allow alot of people to part with the extra funds, unless they are like peer pressure one up-ed to do so, thanks for this vi.
And all the nostalgia will gone away once you pay for these gazettes😅😅
Very informative ❤
Love to see vampire speaking tech
this video should be on breakdown
this was really a good video I watch today