Diffusion of Innovations

Understanding the adoption lifecycle of innovation can be characterised using Everett Rogers’ Diffusions of Innovation theory. The theory categorises innovation adopters into five segments: innovators, early adopters, early majority, late majority and laggards. Innovation must reach a certain critical mass point of adoption or it will likely fail. Gordon E. Moore referred to this point as the ‘Chasm’, which is often also known as the ‘S’ curve.

[@aeri_01]

You won't believe how grateful I am!!! Loved the video, So easy and simply explained

[@chrisli8049]

wow, love this video. Seems like you put a lot of effort in it so people can actually understand this issue, thank you!

[@khairulshafee]

Thank you Dr Rosemann. Great video. I was one of your students in QUT way back in 2001.

[@sankml]

Thank you for your efforts. Great video.

[@zakariyaxaaji9477]

I have an exam in 30 min and this might be on it. thank you for the help

[@jodihallsten7348]

I think this is wonderful, but I wish it developed more the important role of communication (media + interpersonal) in the adoption cycle.

[@raghuvempati]

Excellent this is...Great work!

[@joyfulsavage9905]

Love it bro! I know the vids a bit old but this breakdown is clutch! Thank you

[@leemacbeth2250]

Great Job Rob!

[@gauravmandaldesign]

loved this video- Very informative

[@SLKolomi]

Nice one!

[@afzalkhan6377]

Well explained 🔥

[@lovelycampo1308]

Sir, I would like to ask permission to use your video in our class. Thank you and Godbless!
-Love Camp

[@UmanathKandel]

well explained

[@RikthDcruze]

thank you was very healthful

[@Talosthesecond]

The video was released six years ago and i still don't have e-banking. I feel old

[@SmartieEdits]

great

[@imastari2360]

Thank youu

[@mukundkaul1037]

Good

[@muskduh]

Thanks

[@yiliao4870]

good

[@PlanetInline]

Although Christensen (2105) argues that uber is not a disruptive innovation. hbr.org/2015/12/what-is-disruptive-innovation

[@alisonhorn3392]

Thank you for the clear explanations and visuals. I can apply the pattern to a number of experiences in my life. My only concern is the use of an elderly disabled person as the laggard. There are laggards in all phases of life. Further stereo-typing the elderly is not a useful message. Young people viewing this video will probably just pass over this and agree with you that old people can just :Blah, blah, blah etc" and insist on sticking to what they have always done, but really that is most unfair to the great number of elderly who are fine thinkers and adapt well to modern life.

[@Sarah-eg4wx]

not gonna lie, but I literally recognized your german accent in the first sentence :)
Greetings from Germany :)

[@Jordun]

who's watching during a lecture?

[@teriyakinoodlez6119]

wasgud

[@Jordun]

@@teriyakinoodlez6119 nothing much, but these lectures lowkey dead...

[@shamsherelahi4159]

amazingg

[@dkent3853]

dope af

[@alicepicello5684]

You’re DOPE..... beat that

[@disco1048]

@@alicepicello5684 no you're DOPE!

[@thuyduongbui6185]

[@philzhao1196]

滴。学生卡