Everett M Rogers on “Diffusion of Innovations”

University of Michigan, Ann Arbor, 1974.
This video was retrieved, preserved, and digitized by Arvind Singhal with colleagues for the Everett M Rogers Mentorship Conference on Ev’s 80th birth anniversary (March 6-8, 2011) in Athens, OHIO. This Conference was co-hosted by Social Justice Initiative (SJI), The University of Texas at El Paso with the Communication and Ohio University’s Development Studies Program.
MediaChangemakers are the media change-making arm of UTEP’s Social Justice Initiative.