Authentic Branding for a Global Audience: Angela Ahrendts (Future of StoryTelling 2013)
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- เผยแพร่เมื่อ 15 ก.ย. 2013
- www.futureofstorytelling.org
Angela Ahrendts and Christopher Bailey have transformed the way Burberry engages with the world, from its consumers to its associates, leveraging disruptive technology to share its pure brand vision through content-rich, compelling storytelling.
Blurring the lines of physical and digital-with a flagship store that mirrors the website and a website which shares live experiences from concerts to runway shows-Burberry constantly challenges itself to keep pace with society.
Angela shares how brands can effectively target millennials and engage global audiences through digitally-led authentic and emotive storytelling.
A Future of StoryTelling Film. Produced by Melcher Media
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The sentence in this video that most resonates with me: "We weren't looking to write another book, but we were looking to write some new exciting chapters." #ChangeManagement
Branding and storytellig aims to be timeless! That's great branding!
I miss this Burberry... it's not the same anymore
I understand why Tim Cook found Angela to be a perfect fit for Apple. She understands the consumer from a global perspective, and her work with Burberry integrated both retail and online stores into a coherent brand identity and experience. It makes sense that her new position will cover both online and in-store retail.
I wish Burberry would collaborate with up and coming filmmakers. An episodic series of narrative short films with an important message. Not as a marketing piece but really as a message that comes from within Burberry. As a writer/director I could see a short that entertains and educates the public without a commercial feeling but within the Burberry world. Burberry would benefit a lot by that and by supporting up and coming filmmakers they support art and their unique voices.
Compelling story, love it.
Burberry -a story worth of value.
Such a visionary leader!
The most beautiful burberry store i hv ever seen 👍regent street ❤️
great job
A great video on storytelling. I was very interested in the music aspect.
Five years ago and not one like.. Aww have this one on me.. Ding Dong..
Whats the name of the model at 2:06??
the one with the open mouth
visuals!
Bravo Angela
Going to Apple. :D
Look kids, look! I'm cool, hip and relevant!
Kurt Russell's long lost sister.
It's just clothes spindocs at work
0:16 I am a sucker for older women who look this fit.. Hubba, Hubba..
Nothing more authentic than spamming buzzwords until they lose all semblance of meaning...
Storytelling ...
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