Done in R1: A Music Video | Patagonia

20 years, 20 stories. And after shooting this music video there’s almost nothing that hasn’t been done in an R1 fleece. See the other 19 at www.patagonia.com/r1
/ done-in-r1
Done in R1
By Nico Favresse and Sean Villanueva O’Driscoll
When I was born, well, I was born naked in the nude
and that’s how I like to run when I’m in the mood
but when climbing in an offwidth or on a long mountain run
to avoid a dirty rash, I like to wear R1
Wear R1
Wear R1
Wear R1
Colin Haley, Tommy Caldwell and Steve House
their style in the mountains is to move light and fast
to keep nice and warm with less weight on their hands
they like to wear R1, but no underpants
No underpants
No underpants
No underpants
Well, Fitz Roy, El Capitan
It was done in an R1
Nanga Parbat, Makalu
It was done in an R1
In woods I like to poo
It was done in an R1
Making love in the mountain dew
It was done in an R1
Done in R1
Done in R1
Done in R1
Stuck on a wall in the middle of a storm
Finally it’s time to jam and make some popcorn
I really can’t remember when I last took a wash
but with this ninja hoody and chest zipper I feel so posh
it's my armor, it’s my outfit, my pajamas, my tuxedo
it’s my girlfriend, my dishtowel and it helps my libido
In more than 20 years it hasn’t changed a yard
much like Cher, Oprah and Yvon Chouinard
Now if one day you destroy your lovely outfit
don’t forget that the Worn Wear crew will proudly fix it
and remember it’s always better to have a hole in your R1
than an R1 inside of your…
Uh, closet?
Well, Fitz Roy, El Capitan
It was done in an R1
Nanga Parbat, Makalu
It was done in an R1
In woods I like to poo
It was done in an R1
Making love in the mountain dew
It was done in an R1
Done in R1
Done in R1
Done in R1
Solo
Well, Fitz Roy, El Capitan
It was done in an R1
Nanga Parbat, Makalu
It was done in an R1
In woods I like to poo
It was done in an R1
Making love in the mountain dew
It was done in an R1
Done in R1
Done in R1
Done in R1
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About Patagonia:
At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have-our business, our investments, our voice and our imaginations-to do something about it.

[@sargasm69]

Instructions unclear -- I am now the proud owner of a flute and a liter of Mountain Dew.

[@Logan-pc1lm]

Flute and mountain dew? Dang it I too got it wrong. I got a goat and a Uke

[@Peter-ri9ie]

😂

[@FuryRock1001]

And I got a tuxedo :(

[@claudiaaltamirano]

well..., I understood correctly, I bought an R1... but "Worn Wear" so everything was already done,😅 and it came with the R1, and I also saved money 😂

[@raulpompa1359]

Now this is marketing

[@PeteGeniella]

So rad and weird! Add sense of humor as another reason to love Patagonia!

[@HendrikMorkel]

Sean and Nico at their best! Loved the Abuelita in the bus who was jamming with them =)

[@colmsheehan3680]

No joke Sean is my cousin

[@angelfraga5257]

No joke that was my abuelita

[@donaldvanvliet9039]

No joke that was my donkey.

[@VochoTalacha]

The municipaliy they shot this video at is my hometown. The mountainous area they are climbing is called "La Huasteca" and it's located in the municipality of Santa Catarina, which is west of the metropolitan area of the city of Monterrey, Nuevo León, Mexico. The park where they are chasing pigeons at is actually really close to my home, but La Huasteca is practically in my backyard.

[@franciscofuentes8916]

Me estaba preguntando dónde estaban grabando jajaja

[@Rebel1280]

I'd love to visit Monterrey again but my family says not to go back unfortunately. Gorgeous country side and the best view of the Stars I've ever had.

[@Misiacik91]

Came here to watch a R1 review, considering if I should buy, seen this and decided I need one ASAP

[@thegoforitgirl]

Who else likes to randomly listening to it for a mood boost?

[@thephore]

Sean is a treasure and must be protected at all costs!

[@j_akae_6982]

This is legitimately the most effect piece of advertising I’ve ever seen. I am now going to buy an r1

[@Maikkel]

this might just go down as a classic!

[@matteofontana5991]

Mission accomplished, Patagonia.
I'll buy one.

[@erikamaier997]

I love this so much. Nothing has ever made me as happy as this video did. Thank you Patagonia. You're employees are inspirational. Yvonne Chouinard is my hero.

[@rudyelizondo1935]

Absolutely man, I live in mall my R1’s. Had them for over 10 years and still going strong!! Best in the world. I sleep in mine then go cycle for 60 miles and feel so comfortable!!!

[@patagonia]

That's so great to hear! Sounds like you have some worn wear stories.

[@trevorpayor9947]

r1 is the most technical layer ever created, only the r1 can provide exceptional warmth and ventilation, not to mention the hood covers your whole face so you can stay 100% warm in the mountains.

[@purplemonkeyelephant]

I struggle to think of any other brand that has made an advert equally as fun.

[@southmileangling]

I watched this and then drove strait to the shop and dropped $170 on a new Tasmanian teal R1. Well played Patagonia...well played.

[@ficklemedia8733]

Words actually escape me to describe how brilliant this is. Patagonia redefining as always. Super work guys ❤️

[@flashgordon6879]

well done Patagonia. i am now the owner of an R1. No complaints.

[@patagonia]

Awesome! Hope you get to go on some awesome adventures with it.

[@alvarolopeztortajada6700]

Mi vídeo favorito de todo TH-cam of all time!!! 🤣💃💪

[@btrew2u]

Love this! Hilarious! but that mountain view- requires serious lads. Impressive.👏👏👏

[@subwayjrod1]

I love Sean, I could watch him all day

[@Adam_Lazor]

Still my best Patagonia purchase. Such a versatile piece of apparel

[@semmtexx]

Adam Lazor it works really well for walking around REI looking like you enjoy the outdoors.

[@lionsmusic004]

the patagonia ads (the best are with the bikes and nature and no sound) are almost the only ones in you tube worth seeing

[@luketalbot7006]

This has honestly made my day, love this brand and all the people associated with it!

[@johnsmith-iv6mw]

ah ah ah , the best commercial I've ever seen... Thanks guy!!!

[@muonneutrino]

Ha! Bought R1 Hoodie before watching this. I knew it's great even without watching it. But now I know how to wear it!

[@cristinavalenta1576]

New song of the year. I'm singing 🎶 this song from 3 days 👌

[@andrasprohaszka3512]

The R1 challenge:
- Run naked and "in the mood"
- Climb an offwidth
- Climb without underpants but in R1
- Climb FitzRoy
- Climb Makalu
- Climb Nanga Parbat
- Climb El Capitan
- Throw a party in a bigwall (during a storm for bonus score)
- Poo in the wood
- Make love in the mountain dew
Some look easier than the others.

[@purplemonkeyelephant]

I have done 3 of these. Which ones, I'll leave to the imagination.

[@GoFar_RoamFree]

The r1 line is hands down, my favorite. I have 5-6 of them~

[@malcolmhales8181]

saw this at 5.28 before i started work, put a smile on my face. :)

[@AlineMayne1]

Now I want a piccolo guitar ❤

[@adamcvanwinkle]

One of the most entertaining comercials ive seen in a long time! Well done!

[@papabergs]

Certainly the best ad I have witnessed. Brilliant!

[@cedric_v]

I wanna buy a R1 thanks to this video so it works ! Awesome !

[@christooss]

This is how you make a great commercial! Just ask Sean and Nico to do all of your marketing Patagonia!

[@jaycevdwalle8509]

Publicity has never worked on me but, I suddenly really wich I was jamming with my bodhran with Sean and Nico, IN AN R1!!! 😁

[@gabemirwin]

my favorite video and song of the entire world wide web

[@adestimare5985]

Crushing V2's in my local gym..
It was done in an R1!
Done in R1!
Done in R1!
I'm a gumby ;_;

[@adestimare5985]

Stuff like this why I will buy Patagonia!

[@moonti6820]

Today I woke up with this song in my head. What Have you done...

[@aklein93]

Still holds up. Legendary

[@mountainsolesoutdoorthreads]

Well done! Wearing my R1 right now while repairing gear for Patagonia Portland.

[@ivegotmoxie986]

Thanks for the laughs! Awesome and so needed!

[@Ryan-yf5ds]

I bought one right after watching this 3 times in a row

[@cuongdao2167]

WHY HAVE I NOT SEE THIS

[@TylerAndToast]

Same

[@damianosiani3467]

WOW !....I liked it !!!!....Electric rythm !... Braviiii!....

[@billybobjoeanimations118]

That was good. Haven't seen comedy this good for awhile!

[@UriValdez]

Soooo peaceful!!!

[@theBidon]

Freakin great!! But now it’s stuck in my head!

[@woodnuub7626]

This may be my favorite video of all time.

[@sidg5799]

bought my 1st ever R1 Pata-go-nyaa yesterday @ SD Cardiff by the sea! amazing jacket!

[@patagonia]

So happy to hear this--enjoy!

[@Julian_Kurt]

I literally live in my r1. Cant imagine going back to a life without an R1. Its my favorite garment I own.

[@paulheimann5194]

Great tune....more please

[@ONSLAWTT]

This is 100% truth! I have done all these in my R1 also...

[@walterwadlow9438]

Never, ever adventure without it!

[@liamhowlett682]

After seeing this video I bought an R1. Good marketing.

[@bspoynter]

Great! That song is stuck in my head now. 😂

[@BernardoAmorim]

this is so the climbing spirit!!

[@fatimagonzalez1725]

Beautiful Location!! Viva Mexico!!

[@skylersteimle8704]

So great!!

[@norman9274]

Wow Patagonia, wow.

[@naujesojzevachsopmac6377]

La huasteca es un lugar majestuoso, imponente, mágico ,lleno de energía,es un lugar sagrado,, guitarritas,,

[@ДмитрийШрамков-с9д]

My NEW go-to song !!!

[@trailkrum]

Darn, my R1's in the wash!

[@thatfriggingbathroom2656]

Why?

[@snowsniffers]

This turned into a family anthem. My 4y/o daughter runs through our apartment singing this song :D

[@clarkjrogers]

*THIS.* _This is fantastic._

[@millardc6768]

Love my Patagonia!

[@rachelsmiertka]

You just made me want to buy a R1!

[@DiamorphineDeath]

I love these dudes

[@user-iz7zy7rx9t]

Literally just watched this in my R1

[@carlosvg1480]

me too!

[@justinmaurice9697]

Too funny! Great stuff.

[@hossjulia]

Those mules are rockstars.

[@jodypower4606]

Well played

[@fluidxlogo]

Love the song

[@fco.mireles1768]

Saludos desde Monterrey!!!!!!!!!

[@jochenmaes3672]

Genius!!!

[@opotopo1]

Brilliant.

[@mack86523]

So rad!

[@NewGenAV]

amazing

[@drqazlop]

I'm not one for synthetics when not for water/wind protection, but this is pretty convincing. I would really love a wool version though.

[@chrisstaniforth5629]

Not turned this off for daaaaaays since finding it 😂 cheers chaps

[@christianhagenlocher6848]

Now you need one! Come and get 1! Buy an R1!

[@jonathanw.bridgwater3173]

This is f***ing great!!!

[@nitfumble]

This makes me want to climb so bad!

[@kimberthiaume8912]

Love it!!

[@harveyts3]

Almost put mine on during this video just because but then remembered I'm reading a textbook in my office. lol

[@KapitaenKochtopf]

Already legendary

[@alek-by7rm]

Nice song!

[@nicofournier]

Effing awesome boys 😂🤙🤙🤙

[@CameronClark1]

LOVE my R1.

[@maxregout]

This is just brilliant !

[@sean_lundy]

This has to go up on Spotify.

[@Alejandroglezgallego]

So funny!! Love it!!

[@javierrubio7177]

AWESOME!!!!!!!!!!!!

[@woodcocktom]

Awesomeness!!!!

[@andimjustlike5932]

how is this comment 5 days old, but the Video just came out a few minutes ago? :D

[@otvinta]

Well, cause that comment was done in R1 :-D

[@alyssonfranklin]

@@otvinta LOL

[@mariajqdrda2808]

wholesome

[@fortunies1864]

C'est génial cette folie :D

[@srawutaod76]

SO GOOD Location music

[@natka4394]

Love you guys !!!!! :)

[@begazija]

Love it.