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00:10 Introduction00:39 Focus on benefits02:39 Brand perceptions affect purchasing decisions05:22 Use perceptual maps to understand your customers08:15 Unlock new markets by centering customer needs10:57 Embedding new products
👉 *Free Audible:* amzn.to/437pHnsGet the Book: amzn.to/3UNrEmj
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00:10 Introduction
00:39 Focus on benefits
02:39 Brand perceptions affect purchasing decisions
05:22 Use perceptual maps to understand your customers
08:15 Unlock new markets by centering customer needs
10:57 Embedding new products
👉 *Free Audible:* amzn.to/437pHns
Get the Book: amzn.to/3UNrEmj