The Filmmaking Behind Apple’s Keynote Events
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- เผยแพร่เมื่อ 22 พ.ค. 2024
- Ever wondered what goes into filming an Apple Event? Well, get ready for an in-depth breakdown of all the filmmaking techniques Apple uses to keep us captivated throughout their epic online keynote presentations.
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⏱️ Timestamps
00:00 The Hype of Apple Events!
00:27 Visual & Location Aesthetics
03:56 Captivating Camera Movements
05:12 Apple's Masterful Edit & VFX Techniques
06:48 Keeping The Filmmaking Fresh
#wwdc2022 #appleevent
Sick video mate
Thanks Ali. That means a lot coming from yourself. Also gotta thank you for putting together PTYA. Was a massive help to me, especially during the super early stages of releasing videos on my channel :)
The GOAT himself
NO WAY ALI!! I didn't expect to see you here!!
Apple keynote transitions are insane, Mercedes and other companies are coping Apple's keynotes now too, that just shows how Apple is not just making the best products to use, but everything else they touch is amazing.
They're absolute geniuses with their visual aesthetics! Both products and marketing-wise
Cool
@@HeyAdamGrasso the reason I love apple events transition are also state of the art
They have a very good eye for marketing aesthetics and presentation
Too bad that OSX still has design solutions from 80s.
I always wanted to see someone making a video about this for ages. Their transitions and balanced exposure satisfy me so much. I know how much time-consuming it took to edit this but you’re getting some traction so congrats!!
Yeah, I felt the same when I came up with the video idea. Was so surprised that barely anyone had broken down their events before, in terms of the filmmaking side of things. Was definitely worth the making :)
I mean they are doing keynotes like this for 2 years, mega 🧠
I’d pay my life savings to be behind the scences when they shoot these. They never fail to amaze me
Send me your life savings and i will make it happen :)
@@bzoa430 I should give context, I don’t have large amounts of money saved up .. so I think it’d be pretty bad deal for you. But if you still insist I’ll take the deal ;)
I remember some years ago, when the Apple Campus was the main headquarter, they made an auction to visit it with an important director. It ended up between 600 and 800K.
I'll be
The transition of Craig running through the rooms in the WWDC22 was just the peak of Apple's editing and Craig's humour! 😂
Never forget the dash through the campus to deliver the remote to Tim even though it was not exactly a transition!
Apple definitely has the best presentations out of any company. Even if you’re not a apple fan, you have to admit it
Agreed.
a. u are an apple fan smh
b. sony is comparable just don't think about their english
Not the logo lmfao
I have to say I do enjoy these hi-tech keynotes but my favorite part is that Apple really tries to shoot as much high-quality video as possible while only using CGI to enhance certain transitional elements between the video segments. It really is first-class.
From what I know though, the high dynamic range of the footage is not a consequence of the camera being “HDR or not HDR”. In fact, that is not really a thing and I don’t really know any cinema camera to natively shoot in HDR. HDR for video (which is very different from HDR for photos and usually refers to a video being HDR10 or Dolby Vision) is achieved from a multitude of factors, and is not done in camera. But that is not the actual reason the footage in Apple keynotes has this wide dynamic range anyway.
The reason for the wide dynamic range that you see in Apple’s video is due to two factors:
1. the camera being cinema grade and having a lot of dynamic range stops (which is an indicator of how wide of a dynamic range the camera can capture). The human eye has 21 stops, and the closest camera to that (from my knowledge) is the ARRI ALEXA 35 with 17 stops. In comparison, an iPhone usually only has 10-11 stops.
2. They shoot in a LOG gamma which also saves a lot more detail both in the shadows and the highlights compared to shooting in a standard REC. 709. The LOG video out of camera does look washed out and lacks contrast. Then they convert this footage to REC. 709 gamma in post and the result is that which you can see. But the end result is not HDR (it’s not HDR10 nor Dolby Vision and it also doesn’t use the REC. 2100 standard for colours), but SDR.
What HDR Video is: First, most productions shoot with high quality cinema cameras (RED cameras, ARRI Alexa cameras, Canon C range of cameras etc) in LOG or HLG gamma. Then they take them in post and convert them to REC. 2100 gamma and then eventually export them in HDR10 or Dolby Vision formats.
If we are talking about the iPhone 12 and 13 being able to shoot in Dolby Vision HDR, that is a different thing, although similar to what I wrote above. The iPhone camera actually shoots in an HLG gamma and then it does the conversion from HLG to normal REC. 2100 in the background. It also adds Dolby Vision metadata in the background and voilà, they can say their camera shoots in dolby vision HDR. In fact it doesn’t, it just converts HLG video to REC. 2100 Dolby Vision in the background.
Nice break down though 👍
100 de rânduri
Yep! Exactly! I came into the comments myself to dispel this very inaccurate description!
Yeah beat me to it, I was gonna "acshually" this as well, very good explanation as far as I can tell. Cheers.
Some cameras use dual gain tech which is a similar thing to HDR. I think some newer canon cameras and the new arri s35 for example.
@@FAMSHOLINO you don't need dual gain capabilities for HDR video. All you need is a suitable codec that offers 14+ stops of dynamic range. Pretty much every prosumer camera on the market today is HDR capable.
I’ve been waiting for someone to make this video sense WWDC 2020. The online events have just blown my mind at how good they are. I tried to replicate one for a school Christmas program that was an entirely prerecorded online event. It was a fun challenge but I didn’t come close to the flawless transitions of Apple.
this was a great and professional video! i think you have the potential to be a big youtuber some day for sure 👏
Oh wow. Thank you Mich. That really means a lot. Making YT videos like this is a lot of work for sure, but it's comments like this that really help to push me to keep it up :)
no,k;j v
Rightttt! i was kept in awe while watching every Apple's keynote, comparing to Google's keynote which seems kind of boring and not immersive at all. Even Apple's ads/commercials are all incredible
I watched DJI's Online Event a few days ago, and it was sooooo simple in contrast to Apple's level of production.
@@HeyAdamGrasso yes , dji keynote is good too
wait, this video got recommended to me and i watched it al the way through and I actually came back to watch it again cause there was things I was curious about, and on my second watch I realized I wasn't watching some crazy 500K+ subsciber channel, but instead it's just a dude prodiving great information. I don't know how this video doesn't have more views lol. Keep your amazing production up brother
Thanks so much for the kind words Sean. I've had a lot of fun trying to improve my YTcontent from video to video. It's certainly not easy at this early stage in my TH-cam journey to keep momentum with releases. But comments like yours really do help to push me to put out more content around topics I'm really passionate and intrigued about :)
lol SAME dude. i was like "waiiit this guy isnt some giant tech youtuber? oh damn he should be"
@@mich5949 literally my same thought process haha
Same! This was the second time I've came here by literally searching. What an amazing video.
@@itquankazi big facts!
it was a 2 hour long presentation and it just popped up on my recommendations one random friday evening and i clicked on it as i was curious. before i realized i was already in 1 and a half hours without realising and just to make it clear im not an apple fan or a techie of any kind but i was so engaged into the video that i voluntarily watched the whole thing without getting bored for a second! my attention span is under the sea usually but the transitions, the videography, the explanations just damn good, crisp and clear. thats just absolutely impressive. apple should definitely develop a product related to cinematography expecially for marketing purposes. its crazy dude 😂
also, who the hell are the editors? did apple mention their name credits anywhere?
These smooth transitions are the work of some incredible Motion Graphics work.
I always loved their transitions, they're amazingly clean
The filmmaking in these keynotes is straight up euphoric
Agreed 🔥
They also make a transition with the presenters, when 2 presenters are sharing an scenario, they enter from the left and go by the right and when the second finishes the first enters again from the left. Making you feel like they never left
craig running in the transition in the wwdc is probably the best thing i’ve ever seen in my life
I laughed my ass off when I saw it for the first time 😂
I love the fact that I was LITERALLY thinking about the making of the Apple keynote today, right after seeing the brand new one about the iPhone 15, AND BOOOM here comes your video ahahha love it ! It's very cool :) thanks man.
You're welcome :) Hope it was an interesting video
You just made a video on my most favourite topic and the video is so so good, please keep up the good work.
Will do. Thanks for the words of encouragement :)
This is what I've been saying even before:
Apple innovated the Online Product Presentation event format so much in the Pandemic lockdowns, that it would put Nintendo into shame.
Context : Nintendo has been one of the pioneers at this format, starting with their first Nintendo Direct, when they skipped a presentation back in E3 2012. And ever since, their format barely evolved
Love the production of the Apple keynotes. Thanks for all the info!
You're welcome Imran. Thanks for the kind words
Bro. I just found your channel, and it’s so awesome! This helped me a lot!
Thanks Noah. Glad I can put out useful and interesting videos for people. That I would also be equally as interested to watch if another TH-camrs made it too :)
Impressive dissection of how Apple does their amazing keynotes.
Thanks for watching Shin :)
I never knew I needed such video
I was literally crying over the iPhone 11 Pro reveal video. The sound and the reveal itself is amazing!
every apple event i never miss 1.. also i always look out for their insane transitions
This is the video I needed to check out! Thanks man!😊
You’re welcome Stephen :)
I love how you just dropped after that iPhone 13 Pro transition.
Can you continue explaining each Apple Event after that because I think this video is the only one I found on TH-cam that is the best
That's a really great idea. Thanks for the suggestion 🙌
this tube is so innovative no body actully tackled this topic befor and i always had my jaw droped watching apple keynotes just like u 🤣
Congrats on this video TAKING OFF! 🚀🚀 Really fascinating stuff and such a great delivery of info
Thanks so much Mike :)
Amazing video, Adam. I love the quality of your production.
Thanks Ken. Glad you enjoyed it!
Damn been watching your channel for ages and you have helped me with so many topics. I am so happy that you have a video that has blown up.
Thank you so much Tayo :)
I didn't notice the subcount at first and just assumed its a big channel due to the quality of the video. Good job m8, hope you get famous.
Much appreciated! :)
Agreed, awesome video to point these things out! i too am always amazed and curious with their production value. I try to emulate that quality all the time in my own work. very inspiring. I also was struggling to know if that video screen was real. i'm sure it is most of the time. thanks for making this! good stuff :)
Sweet video man! Thanks for throwing my clip in there!
Bro ur so underrated bro literally see ur production level !! Hats off to u broo best of luck for ur yt future. Full support from me ! 😍😍🙌🏻✌️
Great video bro, I normally don't watch videos to the end, but your video i just couldnt skip I wathced it all, keep doing what you doing by 2023 you will be big on TH-cam
Wow. Thank you so much. Super grateful for having this motivation boost so early in my whole YT journey. Will absolutely keep putting out more content and getting better and better with my videos :)
I literally repeat the Craig scene and your Whoooa part like 10x😅😂 soooo good.
Ha, wow. Thought you would have a bigger channel, only noticed after the video. Amazing breakdown, never really get to understand the transitions because of how smooth they are. The presentation goes on in such a natural way.
Thanks Simon. Yeah right? It's amazing how well they seamlessly blend everything together. Would love to be in their production rooms watching Apple plan out the keynotes
Love the analysis! Just wild the level of care Apple has to maintaining its public ethos as an creative innovation hub
This is the first video I've seen of yours and I must say your very good!
Thanks so much Tyler. Glad you liked it 🙂
At first I thought I was watching mkbhd, excellent video, magnificent quality. You definitely deserve to be big! Keep it on!
Thank you :) I'll definitely keep putting out interesting content for people 💪
Aside from how these events are well-thought, one of the few reasons I watch Apple Keynotes is because of Craig. His humor and sense of style are fantastic.
Apple is so impressive like even this kind of presentations
a type of content i have been always wishing for a while, and can you do a video on their commercials too. those are also a superb one. I have to say thanks, already loved it and sub and liked it.
Thanks, been looking for someone to breakdown these video.
You're welcome Ali :)
Great work mate, really appreciate your eye for detail!
Thanks man :) Really appreciate the kind words from yourself 😊
Finally, someone made this video.
6:44 lol XDD that is why i like their onstage style more because they made it better in m opinion and that is one of the reasons why I keep watching apple events even tho it is 1am to me when it is streamed, it is just amazing. transition is seamless and feels awesome, you wont see this kind of making in almost any other manufacturer (s) (and it sort of like getting a free film to watch so XDDD)
Please do more of these over the years, love the apple keynotes
I have a few more ideas for video breakdowns I can around similar topics. Stay tuned :)
@@HeyAdamGrasso if they are more about Apple, would love to see more. Maybe you could do other companies and what NOT to do as well
This was really a good analysis! Great vid bud 🌟
Glad you enjoyed it :)
those transition though! 🫠
They're insane right!? Some of the best transitions I've seen, perhaps ever
Love this breakdown! Actually thought a bunch about this too. It honestly feels better than some oscar movies
Thanks Gabriel :)
I’m surprised you don’t have more subscribers your content is really good! I’ve now subscribed to you🤩👏🏻
Thanks a lot Wsson :)
You even see the producer in the credits: Disney! 🎥 I would never have thought that 😅
For a smaller channel, this video is really high quality. Great job!
Thank you Elijah :)
@@HeyAdamGrasso :D
Apple does most things in extraordinary ways! You covered it extraordinarily! 👍
Thanks for the kind words Aubrey :)
Your channel is def on a good track for going viral. Can't wait to see 100's of Subs
I hope so too
Woah this channel is so underrated ngl, u deserved more subs. Keep it up man! ;)
Thanks Daniel. That means a lot. :)
Bro, loved this video, nice edit!
Thanks Joe :)
insaneee Video u reallyy convinced me to follow you!
Legend! Thank you :)
Nice video bro. Love the quality of it. ❤️
Glad you like it :)
wtf I was literally thinking about this an hour ago. TH-cam is a GOD at recs. Nice video!!! I've wanted to know this for the longest time now.
You’re welcome :)
The big studio is most likely an actual sound stage. Thanks to Apple TV+ they do have a lot of connections to studios already in place so I'd feel like they'd have no problem at all in renting out a studio building for a couple of weeks to shoot material in.
6:28 that's an amazing one for sure!
Thanks!
You’re welcome Marcos :)
This video popped off!! Well done man
Thank you :)
Great video, thanks!
The thing I keep on wondering about is how they record the audio so well without microphones visible and sometimes in very challenging scenarios (like on a moving boat).
this video is incredible… thanks!
Glad you liked it Christian :)
This was an absolutely amazing video! You earned a sub right here!
Thanks Saad :)
@@HeyAdamGrassowelcome! Would love to see your channel grow! May I recommend… opening a twitter account. That’s a great way to grow a following and divert attention to your channel.
You just owned a subscriber. You're sweet to watch. Keep up the smile always.
Thank you :)
Criminally undersubscribed. Great breakdown.
Thank you :)
Great video dude, keep creating!
Thanks man :)
Really great, high quality video!
Glad you enjoyed it Sam :)
This channel is going to grow fast! Subscribed!
Thanks for the sub Ludovico :)
very nice video. Love watching stuff about filmmaking :)
Glad you enjoyed!
I thoroughly enjoyed this breakdown
Thanks jonathon. That means a lot :)
This a video I’ve wanted but never thought anyone would actually make
You're welcome :)
Woah! last week I visited this channel to watch this video. Then you had like 177 subscribers. And looking through your videos, I was shocked why you dint have more. Today you have 1.71k Subs! I'm happy you are getting the recognition you deserve! Keep up the good work! 👍🔥
Thanks Mihil. I'm super grateful for my channel growing this quickly at such an early stage in my whole YT journey
This man struck gold with this video
Well deserved
I sure did :) Thanks so much for watching
Such an interesting video! Keep slaying 🔥🔥🔥
Thanks Mimi! But I think the word you're looking for is...'"cinematic" 💪
I watched this transition at 06:25 about 10 times. Insane!
Same!
Such an interesting video! Keep on going this is fantastic work
Thank you. Glad you enjoyed it!
loved the video
This was awesome!
Glad you liked it :)
Great Analysis!!! I’ve subscribed
Thanks for taking the time to watch the video and for subbing Ian. It means a lot :)
Your channel is def on a good track for going viral. I expected to see hundreds of thousands of subs.
Thank you so much. I hope so :)
This was a great and professional video!!!
Thank you so much!
This is an amazing video, learnt a lot from it
Glad it was helpful! :)
Finally! I’ve always wondered how Apple is able to pull off some of those shots and transitions. Especially the one from the last event of Craig running lol.
Subbing before you hit 1K.
I was soo close to pushing the release this video just so I could put in the clip of Craig doing that run 😂
Thanks for the sub :)
Hahahah “we need to get that boy on the catwalk” 😂😂
Great video! 👏🏾👏🏾👏🏾
#craigonthecatwalk
Thank you for this video, I was wondering how they do it. :)
You're welcome tadypetr. Glad you found the video informative :)
Very nice breakdown. Love the techniques used in these Apple presentations. If you are in the UK (or even if not) would love to do a couple of collaboration videos with you.
Hey Asten. Thanks man :) I'm actually from the UK, but I'm usually bouncing between there and Europe lately. Let's chat in the DMs about collaborating :)
@@HeyAdamGrasso ok cool. I sent you a DM on Instagram. Let’s do this!
So amazing 😮
Thanks marcel :)
This explanation was really captivating 👏✌️👌
Thank you :)
Great Content Adam!
Thanks Mohsin :)
amazing breakdown. awesome video thanks!
Thank you :)
Great video. Keep up the good work 👏🏽👏🏽
Thank you! Will do!
6:33 damn boiii
My eyes still can't handle how amazing this transition is
@@HeyAdamGrasso yup