Reaching End Users in B2B with Ben Ryan | Ep #19

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor chats with Ben Ryan, Marketing Manager at Transact Campus. Ben shares his approach to managing the unique demands of B2B and B2C marketing in the higher education space, where understanding both institutional clients and student end-users is key.
Listen in to see how Ben handles generational shifts, creates engaging content for Gen Z, and balances brand and product marketing, some real-world insights on bridging the B2B2C gap and making your marketing resonate across different audiences.