The innovator's gift also adds another dimension to Jobs to be done. It's a disruptive strategy that would lead to disruptive innovation the I see it. Thanks for the contents, this was highly insightful
It means when building a product try to understand the deeper needs from customers. They drill holes so that they can use hooks to hang paintings, and they hang paintings in order to decorate their homes, why? Because they want to be a better homeowner.
Great to see Ash combining jobs-to-be-done with his own framework. :)
Delivery is the key thing. Ship fast
The innovator's gift also adds another dimension to Jobs to be done. It's a disruptive strategy that would lead to disruptive innovation the I see it. Thanks for the contents, this was highly insightful
You can view Ash's slides at drive.google.com/file/d/1YUfxiq4GbZQZG1fZV0PLhW0dQ-vje51k/view?usp=sharing
Jobs to be done is truly a solid foundation
Did not get the idea behind 'dont make a better drill bit, make a better homeowner' is someone able to help?
It means when building a product try to understand the deeper needs from customers. They drill holes so that they can use hooks to hang paintings, and they hang paintings in order to decorate their homes, why? Because they want to be a better homeowner.
The mindset shift from the innovators bias to the innovators gift way the key takeaway for me.
Taking the concept of innovator's bias back to the team.