How Much Equity Should You Give Investors?

When you’re an entrepreneur raising money for your startup from angel investors or venture capitalists, the question that’s on your mind is, “How much equity should you give your investors?” It’s a tough question to answer because angel investors and venture capitalists negotiate term sheets every day and you don’t.
I’ve raised over $100 million in venture capital and private equity funding, and I’ve helped entrepreneurs like you raise rounds between $50,000 and $150 million. In today’s video, I’m going to show you the right questions you should be asking when you’re raising funding, be it your seed round, Series A, or Series B funding.
You’ll want to stick around to the end of the video when I show you how you can maximize the value of your startup.
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[@BrettFoxstartupceo]

Join my free community for startup CEOs here. There are weekly AMAs with me: Skool group: www.skool.com/zero-to-pitch-7541/about

[@123_bob]

Only such an accomplished veteran in the VC world can package the negotiation process so simply. Brett, this content is invaluable to every entrepreneur seeking funding
Every day, these insights, along with the intensive coaching opportunities provide stepping stones towards VC success

[@BrettFoxstartupceo]

Thanks for your kind words, Robert. I'm glad you're finding the content helpful.

[@GukenGlobalFoodchain]

Thank you for this value!

[@BrettFoxstartupceo]

You're welcome!

[@user-my2ij8jb6p]

This video was a powerful wake-up call. It's humbling to realize how much I can still learn, but it's also incredibly motivating! My app has the potential to be a game-changer, but I lack the marketing muscle to truly unleash its power. I don't want to compromise on quality - I want to do this right. Brett, your expertise is undeniable. Would you be interested in helping me make this app a reality? Consulting session, perhaps? Thank you.

[@BrettFoxstartupceo]

Thanks for the kind words. You can go to www.brettjfox.com for more information.

[@chukwuemekannaji3802]

Thank you daddy Brett for your mentoring. It's priceless.

[@BrettFoxstartupceo]

You're welcome, Chukwuemeka

[@robertsugarland]

This video was amazing in content and knowledge.

[@BrettFoxstartupceo]

Thanks for the kind words, Robert. I'm glad you found this video helpful!

[@chiranjibpaulchoudhury5289]

Thank you so much ❤👍

[@tamunoworika2845]

Very insightful and informative, thanks sir.

[@BrettFoxstartupceo]

Thanks for your kind words, Tamuno

[@writersautocorrectabbrevia32]

Thank you. Very informative

[@BrettFoxstartupceo]

You're welcome. I'm glad you found this video useful!

[@bullyboybaking7730]

I'm raising capital to build a specialized bakery café that will be franchised once the system works well enough to move forward.

[@bullyboybaking7730]

Thank you for the content.

[@BrettFoxstartupceo]

Best of luck with your bakery!

[@seanelevate]

Hey Brett, I loved this video! Quick question: would you recommend setting deadlines for closing deals at the pre-seed stage when it’s on SAFEs?

[@BrettFoxstartupceo]

Hi Sean.
Thanks for your kind words. Every situation is different, so you have to gauge the interest before you set a deadline.
However, deadlines work as a way of getting a commitment. Just make sure that the investor has been given enough time to make a decision. I hope this helps.

[@comaschristian65]

Great nuggets of information .. thank you. I have a product that’s gonna be the next Facebook, Tweeter, or Tesla. I will definitely be coming back to your videos for more information

[@BrettFoxstartupceo]

Thanks for the kind words!

[@sogojonathan5490]

How about you just be yourself my friend and not who you are not or aspiring to be...
Just be yourself...

[@jorgehabib3933]

Incredible video. So usefull for us in Paraguai!! 🇵🇾 thanks

[@BrettFoxstartupceo]

Thanks for the kind words, Jorge. I'm glad you're finding this useful!

[@njugunahilary]

Great insights, I am still learning on valuation and how to raise investments from investors.

[@BrettFoxstartupceo]

Glad this was helpful!

[@TheRoman4373]

Great advice, thanks

[@BrettFoxstartupceo]

Thanks for the kind words. I'm glad you found this video useful.

[@ronaldbobier1589]

This will definitely help us as a start up company with a huge market and competitors. Thanks @Brett you have one sub from me.

[@BrettFoxstartupceo]

Thanks Ronald. I'm glad you found this video useful.

[@evangelistopoku6544]

Great

[@TalDahabani]

Thank you 🤓

[@BrettFoxstartupceo]

You're welcome, Tal

[@alexisnkosi]

Really informative video

[@BrettFoxstartupceo]

Thanks for the kind words, Alexis. I'm glad you found this helpful.

[@Crediblemedia]

Nice advice,Sir.

[@BrettFoxstartupceo]

Thanks for the kind words

[@wethepeopleofghana8441]

I subbed 😊

[@BrettFoxstartupceo]

Great to have you onboard!

[@BrettFoxstartupceo]

To get your free Startup Pitch Deck Template go to: www.brettjfox.com/startup-pitch-deck-template-youtube/

[@philip6728]

The template is not working anymore.

[@BrettFoxstartupceo]

@@philip6728 I just went through the download sequence and it worked for me. Email me at [e-mail] and I'll send you one if you're still having trouble.

[@stephenlee6692]

Very inspiring!

[@BrettFoxstartupceo]

Thanks for the kind words, Stephen

[@stephenlee6692]

@@BrettFoxstartupceo That's a lot more than kinnd words, it's a fair critique!

[@BrettFoxstartupceo]

Thanks Stephen!@@stephenlee6692

[@chadgtr34]

how much is your fee for helping startup raise money?

[@danspagedanny2386]

Am starting a new business which is a tech company, am looking for investors. This video has changed my mind thanks....I was thinking of give them an amount I need.
And if I get an investor how do I pay back?

[@BrettFoxstartupceo]

Glad this was helpful!

[@JASMINE-gw5xd]

Hello Brett !
Your video is great ! I have a small business which is doing well, and i would like to scale things up, do you suggest that I seek multiple or one angel investor or should I approach a venture capitalists firm . And if I do choose either what percent of equity should I start with, since this will be a seed funding. My brand is related to the skincare niche and I'm based in India. Thank you.

[@BrettFoxstartupceo]

Hi Jasmine. There's not enough information for me to to give you a specific answer. I can tell you that most businesses are not venture fundable or even angel fundable. In today's world, to get venture funding, your startup has to have to the potential to be valued at over $1 billion. If not, it's going to be tough to attract interest from professional investors.

[@debm09]

Brand name kya hai?

[@JASMINE-gw5xd]

@@debm09 face food organics

[@DistilledHealth]

Brett,
Would you have time to take a quick call…

[@xposwrld]

I want to build online e learning platform where you can learn anything at anywhere you are with your phone and laptop

[@davidruter7101]

Here I am... now watching a video because they want to invest in my buisnes...

[@BrettFoxstartupceo]

Best of luck raising your funding.

[@garygherbi4780]

I am getting ready to raise money for my startup, what kind of services do you offer?

[@abdullahrahmani2556]

Would you give free advice? if I subscribe? And like the video? You are awesome

[@BrettFoxstartupceo]

Thanks for the kind words. I am glad you like the video.

[@YNKLife]

Your vides are great but just a little advice. PLEASE STOP READING>

[@BrettFoxstartupceo]

Thanks for sharing your thoughts.