Product Led Growth Framework Masterclass

In this video, you'll learn what product-led growth is and how you can use it to accelerate the growth of your business.
To dive deeper into the product-led growth methodology, make sure to sign up for the Product-Led Growth Certification: productled.com/product-led-ce...
00:16 Who's Wes Bush?
02:53 What is product-led growth?
05:20 What are product-led businesses doing different?
06:52 Time-To-Value
12:20 How do we eliminate the value gap?
12:49 Bowling Alley Framework
21:02 What are the mission-critical steps?
25:11 What are examples of product bumpers?
33:35 What are examples of signals?
40:30 Wrap Up
▼▼▼ Additional Resources ▼▼▼
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Enroll in the Product-Led Growth Certificate™ Program and learn how to transform your business from sales-led to product-led.
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[@ProductLed]

Start our free PLG Fundamentals Certification Course now at productled.com/plg-fundamentals/

[@jamallogic7496]

working in product design for the last 7 years I did all this stuff but you did a good job presenting it clearly, I will definitely recommend this channel to whoever ever interested in the topic.
Thanks

[@ProductLed]

Thank you @jamallogic7496. We really appreciate your recommendation.

[@user-iq3ti1yh6c]

Great video! The most simple and easy to absorb PLG explanation on TH-cam. Thank you!

[@D4veXe]

Thanks for a great video. Just nitpicking here - unless I'm missing something, the Value Gap in the Venn diagram should be the left part, not the middle/the intersection. It's the Perceived (Expected) Value mius the experience. The difference is where it falls short.

[@theconsciousbizdadproject3458]

Agreed!

[@ThaPinheiro]

Thank you for the Masterclass. I’ve learned a lot!

[@ProductLed]

Great to hear!

[@Patrioticification]

Thanks, really useful! I'm relatively fresh to Product, but now I'll never look the same on my user experience.

[@balintnk]

Perfect video. Thank you!

[@ProductLed]

Glad you enjoyed it!

[@LandwehrSEO]

Great video! I will steal the Bowling Alley Framework the next time I am in an onboarding discussion.
One point, though. Isn't "expected value" a more clear and less ambiguous term than "perceived valued"? Why call it "perceived value"?

[@ProductLed]

Good point! I do like expected value more now that you mention it. Feel free to use whichever label you think makes the most sense.

[@user-iq3ti1yh6c]

Great video! Thank you!

[@juanbarberis7192]

Tks, Wes. Well-explained & valuable!

[@ProductLed]

No problem. Glad you found it valuable!

[@ChrisMoreweb]

Hey Wes. Great video. I yelled "yes!" so many times while watching. Btw, it's Mr Toyoda (with a d). Mr Toyoda named it Toyota because it sounded better. ☺️

[@ProductLed]

Hell ya! Whoops. Will update it in future presentations. Thanks for catching that. :)

[@robertsuman1135]

Very good !

[@ProductLed]

Thank you! Cheers!

[@victoreduoh-vecstudio]

😍😍

[@MichaelDishmon]

Really interesting. I run a POS company for the cannabis industry. Theres a whole online backend that this can be applied to. I'm curious if you have any advice for the hardware side of things. We need to setup label and receipt printers, an ipad app, a scale, and scanner for the whole system to be operational. Any tips for people that need to deal with hours of hardware setup?

[@alexisfy]

Did you solve it?

[@MichaelDishmon]

@@alexisfy nope!

[@alexisfy]

@@MichaelDishmon Htere should be an upselling process, It's an issue of service design, I think I know a guy that can help you but it's really a dilemma for hardware. Physical products have a difficult much more complex buying point. Based on ergonomics, materials, marketing, need that it resolves, pricing strategy and accesibility

[@RayhanAhmed-bs3od]

the captcha is not working. I am unable to verify my email address. :/ tried a lot of times

[@pibwmp_goat]

Good content. The author's narration style with the staged and unnecessary laughs is annoying to the extent that it hinders the engagement with actual content. The little thumbnail of his face makes it distracting (kinda want to punch something). Meaning the a huge value gap between the perceived value and the value experienced.

[@ProductLed]

Lol - will try to be more serious next time. ;)