I knew what He meant when He said it. If You don’t go along with their way of doing things You out. I hate it took this to actually see what He was talking about, the ones that were bashing CP should now see. They want to be saved but then again they don’t want to be exposed. Exposure can bring about change. We suffer for a lack of progress & awareness. Some of these issue aren’t Funding they’re simple maintenance & upkeep. Where is the Pride in that.
Hate to be an a hole but, if the parents worked as hard on these kid’s education and academia then they wouldn’t have to worry about their kids going to play football at BC! Let’s be honest, there are kids attending that school who are smart and very intelligent trying to get a degree for a better future. On the other hand you have kids there only to play football and i’m sure if they had the grades as well as the talent, Bethune Cookman would have not been their first choice! Just saying
Look at his interview on Roland Martin. He admitted that his approach to the situation was wrong and unprofessional. Now he's begging to be their coach AFTER he bashed the school now he has black people talking bad on public platforms about OUR institutions not being perfect like the pwi.
It's called being held accountable. He should have been fired after that disrespectful rant. Social Media will be the death of folks. I'm tired of us settling for BS. If his ass had done this to a PWI, we all would be saying, "Now he knows he fired." And when they fired him we all would have been saying that's what is dumb ass get. But because it's an HBCU, we should settle. BS! His ass wasn't crying after his rant. And he gave a weak ass apology because he did not do that live. He just wrote a statement. It's time to call a thing and thing. He is too emotional to be anybody's coach. I am so sick and tired of us being suckered and thinking he is coming to save the day.
I know it may have been embarrassing to hear the truth publicly but at some point these colleges and administrators have to take accountability for not giving their best or high standards to the students who go to college with hopes of achieving better. Why should our kids have to struggle everywhere they go with the bare minimum standards
I couldnt have said it better! I said it the other day before this came out.......folks focused on the so called HBCU n not the kids that are suffering at the school......i have 2 daughters at HBCU'S its pathetic
Yep he pissed off the administration by putting them on blast. Sad part is they are letting pride keep them from acknowledging that the school has issues. You would hope that they could put pride aside and work together. My godson is a freshmen on this team. He was excited about Ed Reed being head coach. Very disappointing.
This is so damn sad. Feel so bad for those kids in the program. Such a poor example being set by that administration. Lies and deceit not just to Coach Reed, but to them. Coach Reed, you will rise above and succeed! I just hope the young men on that team will be able to do the same.
I've been a K-12 educator and coach for ten years now, and all I can say is that we need more leaders like Ed and Deion. Many of our educational institutions in this nation have: 1) crumbing infrastructure 2) employees that don't cross any lines because they don't want to jeopardize their job security and 3) and a lack of faith.... I really cannot describe how much I appreciate everything Ed and Deion are doing for young students, athletes, men and women across this country... They are MOTIVATORS...they INSPIRE!! Sad world that we live in where morals are compromised for a check. Prayers for Ed 🙏
Ed, I've always been a fan of yours. You're an outstanding man, and I think you would have made a tremendous difference for those kids. Any man that's a brother of Coach Prime's deserves total respect in regards to loving those kids and wanting to mentor them. I am a coach also, and I understand totally how you feel. You will land at a place that appreciate what you bring, my brother. 🙏🏽
I tried to tell one of my coworkers this but say athletes are spoiled he is an HBCU alum as well , but because I told him how conditions were at the HBCU I went to before transferring to a PWI his statement to me was that there is more important things to worry about on the campus besides sports facilities and uniforms. My rebuttal was that sports bring in the money so why not invest in the programs so that it can uplift the school PWIs do it
I stand with Ed Reed. He is telling a hard truth people don’t want to hear or hold themselves accountable for. Those young men need a coach like him to not only teach them football but life!
@@hectorgarfield7827 true, but Coach Reed was brought there to raise the profile of the school not tear it down. He should have addressed these issues behind closed doors and left it there. There was nothing to be gained from blasting the Administration on social media. He should have been smarter than that.
@@EBee_Z The last HBCU head football coach who tried it got ran out of town straight to Colorado. You have to call a thing a thing. We as a people have become very high tolerant of each others foul, incompetent inappropriate behaviors. I know this first hand coaching 16 years youth football ball coach. Back in 2009 I was able to set up two sponsors(Dicks Sporting Goods and Sports Authority at the time ) for my Pop Warner organization. Speaking with both stores general managers of both companies they were in desperate need and search to sponsors a inner city non for profit youth sport organization and the Pop Warner organization I was part of at the time was what they were looking for. The Pop Warner organization would have received funding plus have access to their vendors, Nike, Adidas, Under Armor, Cutter,Riddel, and Russel Athletics to supply football equipment and accessories(cleats, gloves,helmets, jerseys ect.) I took the information the the President and the board of the Pop Warner organization along with both stores General Managers' business cards with their contact information. The requirements to received all those blessings was they wanted to see the organization's finances how they raise and send money the organization takes in. Sad to say the Pop Warner organization turned it down. I then leave and went to another inner city Pop Warner organization and they too turned it down. In the end both Pop Warner organizations turned down hundreds of thousands of dollars in funding and continues to struggle for financial solvency. We as people have to start calling out each others foul incompetent behaviors instead of suffering in silence. We all do not need to go along to get along.
The mess was there before ED got there he spoke on what was really going on n folks r preoccupied with the messenger rather than the message that has kids being mistreated its a dam shame
Man this is sad! We have to get our acts together. This ain’t going to fly. Why would anyone want to send their child to a school like this. We stand with you Coach!
And bcc was just askn for help last yr. Prime reached out and did that. They didnt need help this move they are doing now with reed is clear is day they were hurting their own selfs. Hold ya head up reed
This is so emotional on many levels. Ed Reed will be fine. My heart goes out to the Parents And Football Players who traveled from different states for,Bethune-Cookman Recruiting Weekend. Now they have a tough decision to make.
Ed Reed, ladies and gentlemen. Legend, with so much wisdom and counsel to offer today's young men. Hoping and praying that he lands on his feet with another opportunity to coach and be a positive force in today's world. Wow.
NEVER PUT YOUR EMPLOYER ON BLAST! Teachers and coaches have always had to make due with very little. He's not the first! Now his ego bruise because he overstated his own importance ... because he didn't think they would terminate him. Well, SURPRISE! They did!🤣🤣🤣
@@tomkin25 You are a low vibrational person. Laughing at the situation like it’s funny. Ed Reed is going to be OK. It’s the young men that he was going to coach are going to miss out. The administration that fired him are not grown enough to even admit it. They lied and said he was stepping down. Now you see why Bethune Cookman is not a thriving school.
@@tomkin25 it’s not surprising anymore when people like you fight for the dysfunctional Ed Reed although harsh spoke the truth when caucasians make comments about HBCU’s many of you shut up and take your high road. There are elderly black people in Florida right now being locked up and charged for voter fraud to discourage them from voting in future elections are also taking the high road on that too. My point is People like Ed Reed are truth seekers and fighters for the betterment of bad situations. There are too many scoundrels in HBCU’s for the hustle taking advantage of the students. If Reggie Theus is for the students think about how long he’s been there and how the dilapidated conditions have remained unchanged by him and the administration for the student’s experience. Theus and administrators is looking for a Deion Sanders to hype that university and give them access to more money but they are killing HBCU’s
I’m Mexican, grew up in NC in proximity to several HBCUs, got a track scholarship offer to one and had many friends attend one. So I been pulling for Coach Prime and Ed so that HBCUs can get a their fair share of the pie. This is so upsetting on so many levels. How dare these administrators put their ego and self interest before that of the kids and school?
Bureaucrats, especially at colleges, are among the WORST. But the problem with HBCUs, especially private ones, is the lack of internal support and therefore expectations and standards. It's a deeper conversation than football tho.
What a blessing seeing the athletes you grow up watching become some of the best leaders of the future. They say never meet your heros, these guys are the ones you wanna meet.
😢😢😢😢This to real right now . Much respect to Ed Reid . Prime with such pure message . Even with that emotion he still listened to his brother, that’s says a lot about the character of that man ✊🏾
Reed .......Grow up and move on. The school doesn't want your services and I don't blame them. I would never want someone with your emotional outburst around my children.
@@bornjust2003 So you want to be lead by a literal NPC or better yet an AI programmed to can all emotion? FFS I wonder if people like you even human because the reality is people are emotional especially when they are passionate about something!
THIS IS WHAT MY PEOPLE NEED TO SEE MORE OFTEN BLACK MEN LOVING EACH OTHER SHOWING RESPECT TO EACH OTHER. SHOWING COMMITMENT TO THE STUDENTS AND THEIR FAMILIES. MUCH LOVE TO U ED REED U SOOO GOT THIS MY BROTHER
What the ppl who fired him don’t realize is this sheds even more light on the situation. Coach Prime was 100% right about their being a purpose behind everything. This was completely necessary despite how bad it looks now for Coach Reed. Wish him all the best because he deserves it.
The passion in Coach"s Reed voice says it all.... This Gentleman will succeed in Coaching because of Mr. Reeds passionate for the game and his love for his kids ..... As Coach prime says...the lord has a plan for you Mr. Reed......perhaps a visit with Coach Prime is in the lords plans for you Sir.... Keep being you Sir......the passionate you have came across into my room just listening ......stay calm and peaceful....The lord is eith you and your family.... 🙏
That was so so deep! My heart hurts for Coach Reed, and all HBCUs that need men like him in positions to bring about the necessary change. God Bless!!!
No, I don't think he was the guy for the job. He doesn't seem to be ready to lead a program. An issue this small shouldn't have caused him to lose his cool and go after the Administration publicly.
This broke my ❤ in so many pieces. You could hear the love and passion in Ed Reed's voice, speaking to the kids/parents in the room. That college is fuck up for letting him go behind the truth. It's sad that now so many people are open about Black colleges. Doing bullshit which it's always be said 🙆🏾. But now we know SMDH. Thank God Coach Prime spoke his truth an told his. Now Eb Reed showing us again how business is not being handled. All the way from Maryland ✌
The college LIED about him withdrawing his name. Do they get away with it? I guess he can't sue since he did not have a contract. The fact is no one wants you in his house while you are talking bad about him even if it is true AND they certainly are not going to pay you. I think this man knew it was a risk he might not get the job if he spoke out and he took that chance. Now, it is up to those who care about this man, those kids, and the image of the school to require change at that college. Glad Prime spoke at the end. Never stay where you are unwanted unless you have a right to be there and want to be there.
Man wtf is wrong with this school!!!! You got a legend in Ed Reed pouring his heart out for change and ya'll wont ratify the mans contract. Standing with Coach Reed, wherever he goes.
its da white mans world. black people created doorknobs, da countertops u see in stores, n we was da first to experiment on genetic alterations startin wit peanut plants. towns have been completely destroyed because of the success of black people (lake lanier was a town called oscarville, black wall street in toledo). im not sayin any of dis is yo fault but im sayin dat u need to realize da people in power only look after themselves, da good leaders get killed (mansa munsa (maybe), caesar, alexander lll, kennedy was killed by da cia, MLK was killed by da fbi) n da corrupt ones pass da baton to da next of kin or someone close. sad evil world we live in, ima change it doe
If you notice they've always hired coaches from within the HBCU system. Coach Prime and Coach Reed are outsiders that knows how a successful and competent organization is supposed to function.
@@LowRCS Remember When Grambling football team refused to practice a few years ago because of the terrible athletic facilities? I'm willing to bet if ESPN and other News networks didn't put a spotlight on the situation nothing would have ever been done. Bethune wants a coach that will not say anything about the administration not doing much of anything
My heart goes out to you Coach Reed and those young men and families🙏🏽🙏🏽 my first college I attended after high school was at a HBCU I transferred the next semester due to violently sexual attacked on me and the administrators did nothing! Nothing to help at all! 🙏🏽
👁👁 U QUEEN BEING STRONG 💪IT TAKES COURAGE 2 TALK & NOT WITHDRAWING MUCH LOVE RESPECT 2 U 🙏VERY SORRY THAT HAPPENED MY SISTER 🙏 YO PROUD BLACK BROTHER FROM ANOTHER MOTHER 1 LOVE ❤
Coach Ed Reed, I can hear the passion in your voice for those young men. Praying for God's grace and his legions of Angeles to surround you, my brother.
This is what HBCU do when they get called out. People how many HOF want to give there time to help young black men. God bless Ed! Someone would be crazy not to want this great man!
You know you have to remain silent and never expose the foolishness that goes on at these schools. Deny , deny and deny what is causing the problems or blame the white man if everything else fails.
FAM U SEE, WE HAVE OPPRESSORS IN OUR OWN COMMUNITY. WHITE PEOPLE ARE NOT ALWAYS THE PROBLEM. WE NEED TO START CALLING OUT THE INSTITUTIONALIZED AND TRADITIONALIST
Coach Ed Reed is going to bless a program real good. I pray that Reed deserves a quality university that truly wants him to lift their program up! Let Coach Reed be GREAT AND HIS PLAYERS WILL BECOME EVEN GREATER!
We are truly our own worst enemy sometimes. Instead of addressing what Ed was speaking on they are choosing to continue the status quo. Bethune Cookman should be embarrassed but they’re not. Such a shame these young men are losing out on mentorship from a HOF player.
Sometimes I wish that all the people that are good and want to do right could just get together and get their own. We really need to separate the evil from good in this society.
This is beyond sports, unfortunately too many of us are allergic to accountability. As a consequence, our young men continue to be the ones who suffer the most.
My brother, my heart hurts for you because I can hear the passion for those young men in your voice, and I've seen your actions in previous videos since arriving at Bethune. However, like Coach Prime said, God has a plan, and it's usually not what we have planned for ourselves. And please remember, just because a door opens, it doesn't mean we're supposed to walk through. God bless you, my brother!
Wow, Coach Prime said a heart full of truth. Colorado said they want change and open up the door for that to happen and change for the better is already happening. I miss seeing you all at the WPC dining. But love seeing the smiles and joy of all of you that went to Colorado. Coach TC Taylor holding it down at Jackson State 💯
Man that was deep on so many levels to me. If I was an AD I would have to bring in Ed for at least an interview. Even if I had a head coach on my squad I would find room to place this man in my program if he wanted it of course. S/O to Ed Reed for making this public. Some might disagree with him speaking publicly about this, but in my opinion putting people and systems on blast at times is what's needed for actual change. S/O to Prime for having his brothers back.
Ed Reed is such a ally for young men and women in sports and life. My adopted mom went to Bethune Cookman in the early 1950’s. She would not be happy to see how the school is being operated right now.
This is disturbing. People would rather hide corruption and dysfunction than to face it head on and actually fix it. We treat each other like this, but demand that others value and respect us. Be the example....... set the standard..... move the bar for EVERYBODY. Bless up Reed, God isn't finished yet.
this is horrible.My prayers for those young men fighting for a chance to get their families out the struggle,my prayers for The Legend Ed Reed,that situation will elevate him in Jesus Name
🙏🏾🙏🏾🙏🏾! Sorrow for these young men on what they have been forced to miss out on. Prayers for the next big coaching job God has prepared for you! Parents - wake up and fight for your children!
Glad Coach Prime was there to lend a few words. Not every situation is for you and even when a door is open, that doesn’t mean it’s the right door nor one that will be open for long.
I wouldn't look at this as a setback for Coach Reed if it wasn't for all the young men and parents who believed in him and his character. What a terrible shame...I am confident that he will rise up.
Very unfortunate....I feel for not only Coach Reed, but for the students, players, and parents. This is like a blow to the chest. Coach Prime has been saying that the business and the people handling the business need to change. Idk what God's plan us for Coach Reed, but there was a reason why He sent him there...even if it was for a moment. And there's a blessing on the other side of this. One thing for sure, the light has begun to shine and the rug has been snatched and now it's time to clean house. People don't like to be exposed, but apparently this is what has needed to take place long before Coach Prime and Reed. They have just been the chosen ones at this current time to lay it on the line. S/O to Coach Prime for being a supportive brother and friend cause it's only obvious that Coach Reed is passionate about this whole ordeal and the players he feels like he's disappointing and leaving behind.
Thank u for posting. We’re interested in keeping up with him. Ur content is wonderful. I’m glad he came in to tell the truth. So many didn’t believe Deion, but now the truth will be told on the so-called ‘movement’ that Deion was supposed to have left. All the naysayers, ‘how u feel now.’…
Ed is a good man and will learn from this and be better. It wasn’t the right situation. Deion was right, he needs to understand that what God has for him is what’s most important. I’m only concerned about the kids he’s leaving behind.
@BethuneCookman Ed Reed is what you want in a Coach! He is full of PASSION and FIRE for what he LOVES! When did we become AFRAID of PASSION??? We are ALL FULL of PASSION!!! Love ED REED!
It is crazy to read comments about what he should’ve done, we you know deep down you would have reacted the same, know one wants to work and not feel appreciated. All that he new what he was getting into, sets the bar so low for our own people, when are we going to start holding the schools accountable, half of those critical done donate or don’t even go to the schools, just want to criticize someone . We are are our worst critics, what’s sad is he will go on and be successful else where but his will still criticize. He apologized for his actions , if they felt a way they should have handled it then, before the clean up, before the recruiting. Let’s keep it real , they want high profile athletes to bring in resources which they should, but it is also the schools job to do they part as well. This was a big loss to the school because those athletes could have used the exposure for those trying to go to the next level
It is disgusting how the administration is treating Ed Reed. This man was a professional NFL elite player. He can teach those athletes how to play the game. Bethune's athletic director should be fired. shameful!
Man, that was powerful. My school doesn't even have a football team, but it also has accusations against it for corruption and operating too much like a business and not enough as an institution for higher learning and development
You mean black people who send their best athletes to white institutions instead of black institutions. You mean the people who never support their own and don’t own anything that we call culture
@@TM-ew4kn HOWEVER Es Reed is right. I've dealt with HBCUs. The coaches are speaking then gospel. Most people who attended those colleges and graduated will tell you about the business side...
@Hyku Vava I guess you think I have no experience with HBCUs. Ed went on a rant. But at the end of the day,, he's standing at a podium crying, not because "he love the the kids" but because he found out.
Ed Reed get every nickel dime you invested in that program back. I guarantee if Ed Reed over-stepped his boundaries and told them about academia they would be quick to tell him stay in their lane. Bethune Cookman wasn’t ready for Ed Reed or someone of his stature.
WHAT A MESS! There needs to be a forensic audit of EVERY HBCU to see where and how federal funds are being spent. What Ed Reed showed at Bethune-Cookman is a disgrace!
I took 3 things away from this: 1: You can't expect someone hired on as a head coach to take on the responsibilities of a groundsperson, do both FOR FREE, and NOT expect that person to have a problem with it/not understand why it's a problem. 2: The way Bethune-Cookman handled this...deciding not to ratify Ed's contract instead of accepting some modicum of accountability and doing the right thing....says more about the college than it ever will about him. 3: I doubt any aspiring head coach worth their salt that was previously interested in coaching for Bethune-Cookman will want anything to do with them from this point on...not just because they dropped the ball, but also because of HOW they dropped the ball. BCU just shot themselves in the foot...
It's sad when it's your OWN PEOPLE, who hold ya down. These power that be don't want change. As long as their pockets and jobs aren't effected. They don't wanna rock the boat, cuz Lord forbid it calls them to do More.
The only issue is language. There is better ways to express your feelings without aggressive curse words. Curse words, drowns out the message we are trying to get out. It blinds the compassion and care, and true core meaning. His video in golf cart, only problem was the aggressive language. His core message though was righteous!!! But once you start and that message flushed with curse words...does just that, flushes out the message. My love and respect goes out to Ed Reed!!! #passion #coach #mentor #man #godbless
MR. Ed Reed! I do not address this man lightly! SIR, is another extremely well earned address! My team (The Colorado Buffaloes) has been abundantly blessed by a man (Coach PRIME) with like credentials, stature, passion and integrity! One thing, among many, that is readily apparent, this man will be the next rising coaching star to eventually rise to a Power 5 coaching opportunity! The school that takes a substantial step forward, will reap the rewards of that investment. This!... is the kind of man and the era and time is NOW!!! God Bless You Coach Reed!
Whats in the dark comes to the light coach Reed. You helped start what could be a huge improvement there. Maybe that was your role. Vengeance is mine says the Lord. The people who are dishonest will get what’s coming to them. Love you my brother and lifting you and these young men up in prayer to our Lord Jesus.
Listen this as real as it gets! Ed reed you gotta know when to hold them and when to fold them.. This speech should be played to kids all around the country.. I've watch this 4x in a row. Salute to coach prime for those words of wisdom
"Either they terminate you or elevate you " -- Coach Prime
That's what the man said 💯
I knew what He meant when He said it. If You don’t go along with their way of doing things You out. I hate it took this to actually see what He was talking about, the ones that were bashing CP should now see. They want to be saved but then again they don’t want to be exposed. Exposure can bring about change. We suffer for a lack of progress & awareness. Some of these issue aren’t Funding they’re simple maintenance & upkeep. Where is the Pride in that.
THEY only terminate you. They don't elevate you. You, your staff, and players do. His actual quote was "you either get terminated or elevated."
Well he can now elevate with Prime.🙄
@@gwh0710 believe me he is going to elevate no matter what people like you think😳😳😳
Tears in my eyes as a father, I feel his pain. Those kids and parents work too hard to deal with that shit!
I agree
This is horrible brother 😢 😞, prayers for coach Reed and those young mn getting the success they should
Hate to be an a hole but, if the parents worked as hard on these kid’s education and academia then they wouldn’t have to worry about their kids going to play football at BC! Let’s be honest, there are kids attending that school who are smart and very intelligent trying to get a degree for a better future. On the other hand you have kids there only to play football and i’m sure if they had the grades as well as the talent, Bethune Cookman would have not been their first choice! Just saying
Look at his interview on Roland Martin. He admitted that his approach to the situation was wrong and unprofessional. Now he's begging to be their coach AFTER he bashed the school now he has black people talking bad on public platforms about OUR institutions not being perfect like the pwi.
It's called being held accountable. He should have been fired after that disrespectful rant. Social Media will be the death of folks. I'm tired of us settling for BS. If his ass had done this to a PWI, we all would be saying, "Now he knows he fired." And when they fired him we all would have been saying that's what is dumb ass get. But because it's an HBCU, we should settle. BS! His ass wasn't crying after his rant. And he gave a weak ass apology because he did not do that live. He just wrote a statement. It's time to call a thing and thing. He is too emotional to be anybody's coach. I am so sick and tired of us being suckered and thinking he is coming to save the day.
I know it may have been embarrassing to hear the truth publicly but at some point these colleges and administrators have to take accountability for not giving their best or high standards to the students who go to college with hopes of achieving better. Why should our kids have to struggle everywhere they go with the bare minimum standards
Well said!But I bet this went right over people heads
I couldnt have said it better! I said it the other day before this came out.......folks focused on the so called HBCU n not the kids that are suffering at the school......i have 2 daughters at HBCU'S its pathetic
He's a product of a single mother
THE GOD'S TRUTH!
Yep he pissed off the administration by putting them on blast. Sad part is they are letting pride keep them from acknowledging that the school has issues. You would hope that they could put pride aside and work together. My godson is a freshmen on this team. He was excited about Ed Reed being head coach. Very disappointing.
This speech needs to be heard everywhere!! Ed Reed stood his ground and will be reward ten-fold for pointing out what’s really going on. Proud of him!
He didn't call out the jew
We stand with Ed Reed ✊🏽✊🏾✊🏿
Damn straight 👊🏾👊🏾👊🏾👊🏾👊🏾
We second this statement! 💯
Absolutely
Hell yeah
THis
This is so damn sad. Feel so bad for those kids in the program. Such a poor example being set by that administration. Lies and deceit not just to Coach Reed, but to them. Coach Reed, you will rise above and succeed! I just hope the young men on that team will be able to do the same.
Don't blame him one bit. We live in an evil world where wrong is right, up is down, and good hearted people get crapped on day in and day out.
I wish everyone had a friend like coach Prime. Respect!
Prime played his ass like a fiddle.
I could see why ED Reed is the best safety in history
I've been a K-12 educator and coach for ten years now, and all I can say is that we need more leaders like Ed and Deion. Many of our educational institutions in this nation have: 1) crumbing infrastructure 2) employees that don't cross any lines because they don't want to jeopardize their job security and 3) and a lack of faith....
I really cannot describe how much I appreciate everything Ed and Deion are doing for young students, athletes, men and women across this country... They are MOTIVATORS...they INSPIRE!!
Sad world that we live in where morals are compromised for a check. Prayers for Ed 🙏
I am 41 years old and his passion and emotions for those kids brought tears down my eyes...
That ish was FAKE
@@paige_judah5538 may I ask how was it fake
Just SAD!!!
That man said "I would work with Judas, as Jesus walked with him"
@@paige_judah5538 you sound like one of the alumna admins 👀
Ed, I've always been a fan of yours. You're an outstanding man, and I think you would have made a tremendous difference for those kids. Any man that's a brother of Coach Prime's deserves total respect in regards to loving those kids and wanting to mentor them. I am a coach also, and I understand totally how you feel. You will land at a place that appreciate what you bring, my brother. 🙏🏽
I think prime sold his kids out for the bag
wow...heartbreaking...I worked at an HBCU for a while and I can tell you there's BS like this at the other schools too and it needs to stop.
I tried to tell one of my coworkers this but say athletes are spoiled he is an HBCU alum as well , but because I told him how conditions were at the HBCU I went to before transferring to a PWI his statement to me was that there is more important things to worry about on the campus besides sports facilities and uniforms. My rebuttal was that sports bring in the money so why not invest in the programs so that it can uplift the school PWIs do it
@@teejay36001 thank you for standing tall they don't want to hear the truth
The kids and family needs to stand up to the administrators!
I sent a prayer up for Coach Reed about an hour ago. I'm going to support Coach Reed no matter where he lands.
I stand with Ed Reed. He is telling a hard truth people don’t want to hear or hold themselves accountable for. Those young men need a coach like him to not only teach them football but life!
Finally, about life yes!
IMO the best life lesson he could have taught those young men was to clean up the field and take ownership of the football program.
This another of sad example of another HBCU black inappropriate behaviors. We all need to watch the Roland Martin commentary.
@@hectorgarfield7827 true, but Coach Reed was brought there to raise the profile of the school not tear it down. He should have addressed these issues behind closed doors and left it there. There was nothing to be gained from blasting the Administration on social media. He should have been smarter than that.
@@EBee_Z The last HBCU head football coach who tried it got ran out of town straight to Colorado. You have to call a thing a thing. We as a people have become very high tolerant of each others foul, incompetent inappropriate behaviors. I know this first hand coaching 16 years youth football ball coach. Back in 2009 I was able to set up two sponsors(Dicks Sporting Goods and Sports Authority at the time ) for my Pop Warner organization. Speaking with both stores general managers of both companies they were in desperate need and search to sponsors a inner city non for profit youth sport organization and the Pop Warner organization I was part of at the time was what they were looking for. The Pop Warner organization would have received funding plus have access to their vendors, Nike, Adidas, Under Armor, Cutter,Riddel, and Russel Athletics to supply football equipment and accessories(cleats, gloves,helmets, jerseys ect.) I took the information the the President and the board of the Pop Warner organization along with both stores General Managers' business cards with their contact information. The requirements to received all those blessings was they wanted to see the organization's finances how they raise and send money the organization takes in. Sad to say the Pop Warner organization turned it down. I then leave and went to another inner city Pop Warner organization and they too turned it down. In the end both Pop Warner organizations turned down hundreds of thousands of dollars in funding and continues to struggle for financial solvency. We as people have to start calling out each others foul incompetent behaviors instead of suffering in silence. We all do not need to go along to get along.
Stand for something or fall for anything ✊🏾ED SPEAKING THE TRUTH!!!! Evil people in this world!!
My heart goes out to the players both new and returning. They are casualties of this mess. This is so sad
Did the administration even think about the players.?
The mess was there before ED got there he spoke on what was really going on n folks r preoccupied with the messenger rather than the message that has kids being mistreated its a dam shame
Yes maam indeed
coach prime had me in Tears
Real talk , don't let them provoke you , God knows best
Man this is sad! We have to get our acts together. This ain’t going to fly. Why would anyone want to send their child to a school like this. We stand with you Coach!
And bcc was just askn for help last yr. Prime reached out and did that. They didnt need help this move they are doing now with reed is clear is day they were hurting their own selfs. Hold ya head up reed
who is we?
We? Nope. That’s on Bethune Cookman and Jackson State.
Please stop saying “ we have to get better” WE SHOULD BY NOW ALREADY BE BETTER. This is deliberate and yes there are black devils!
This is so emotional on many levels. Ed Reed will be fine. My heart goes out to the Parents And Football Players who traveled from different states for,Bethune-Cookman Recruiting Weekend. Now they have a tough decision to make.
Ed Reed, ladies and gentlemen. Legend, with so much wisdom and counsel to offer today's young men. Hoping and praying that he lands on his feet with another opportunity to coach and be a positive force in today's world. Wow.
NEVER PUT YOUR EMPLOYER ON BLAST! Teachers and coaches have always had to make due with very little. He's not the first! Now his ego bruise because he overstated his own importance ... because he didn't think they would terminate him. Well, SURPRISE! They did!🤣🤣🤣
@@tomkin25 Yes put them on blast!! Open rebuke is better than secret love. Time is up for this foolishness. Dust your feet off and keep moving
@@tomkin25 You are a low vibrational person. Laughing at the situation like it’s funny. Ed Reed is going to be OK. It’s the young men that he was going to coach are going to miss out. The administration that fired him are not grown enough to even admit it. They lied and said he was stepping down. Now you see why Bethune Cookman is not a thriving school.
@@tomkin25 it’s not surprising anymore when people like you fight for the dysfunctional Ed Reed although harsh spoke the truth when caucasians make comments about HBCU’s many of you shut up and take your high road. There are elderly black people in Florida right now being locked up and charged for voter fraud to discourage them from voting in future elections are also taking the high road on that too. My point is People like Ed Reed are truth seekers and fighters for the betterment of bad situations. There are too many scoundrels in HBCU’s for the hustle taking advantage of the students. If Reggie Theus is for the students think about how long he’s been there and how the dilapidated conditions have remained unchanged by him and the administration for the student’s experience. Theus and administrators is looking for a Deion Sanders to hype that university and give them access to more money but they are killing HBCU’s
@@jacquelinestokes7707 FACTS!!! Just because we BEEN dealing with it, we should KEEP dealing with it? HELL NO!! Put em on blast Reed!
I’m Mexican, grew up in NC in proximity to several HBCUs, got a track scholarship offer to one and had many friends attend one. So I been pulling for Coach Prime and Ed so that HBCUs can get a their fair share of the pie. This is so upsetting on so many levels. How dare these administrators put their ego and self interest before that of the kids and school?
Go to Shaw U and Coach
Money is issue..
Bureaucrats, especially at colleges, are among the WORST. But the problem with HBCUs, especially private ones, is the lack of internal support and therefore expectations and standards. It's a deeper conversation than football tho.
@@dawiskid187 Misappropriation of it is more of the issue
This is so sad. Prayers for the players as well as Coach Reed. Love how Coach Prime encouraged him.
What a blessing seeing the athletes you grow up watching become some of the best leaders of the future. They say never meet your heros, these guys are the ones you wanna meet.
We wish you well, Coach Reed. We stand with you.
😢😢😢😢This to real right now . Much respect to Ed Reid . Prime with such pure message . Even with that emotion he still listened to his brother, that’s says a lot about the character of that man ✊🏾
It’s a damn shame that Ed Reed had to deal with all this at Bethune!!! This HBCU has to do better.
The way he walked out brought a real tear to my eye. Its Okay Ed better days are coming.
In this crazy world wrong is right and right is wrong. Standing in agreement with Coach Ed Reed & Coach Prime
This is one the realest and most descriptive statements and it’s summed up perfectly! Sad and true!
Reed .......Grow up and move on. The school doesn't want your services and I don't blame them. I would never want someone with your emotional outburst around my children.
@@bornjust2003 clearly you don’t know or never played football or any other organized sports. ALL coaches are emotional!
But some of the same one commenting now got mad with Deion when he spoke out and exited.
@@bornjust2003 So you want to be lead by a literal NPC or better yet an AI programmed to can all emotion? FFS I wonder if people like you even human because the reality is people are emotional especially when they are passionate about something!
THIS IS WHAT MY PEOPLE NEED TO SEE MORE OFTEN BLACK MEN LOVING EACH OTHER SHOWING RESPECT TO EACH OTHER. SHOWING COMMITMENT TO THE STUDENTS AND THEIR FAMILIES. MUCH LOVE TO U ED REED U SOOO GOT THIS MY BROTHER
☝🏾time for “Thee Pregame Show” for sharing this, I’m a huge Ed Reed fan and feel disgusted for his players and their families.
What the ppl who fired him don’t realize is this sheds even more light on the situation. Coach Prime was 100% right about their being a purpose behind everything. This was completely necessary despite how bad it looks now for Coach Reed. Wish him all the best because he deserves it.
Man the feelings of a few out weighted the needs of many😞😞 Grown Children. Coach Reed walk in your purpose sir. BLESSINGS ❤️🙏🏾
The passion in Coach"s Reed voice says it all....
This Gentleman will succeed in Coaching because of Mr. Reeds passionate for the game and his love for his kids
.....
As Coach prime says...the lord has a plan for you Mr. Reed......perhaps a visit with Coach Prime is in the lords plans for you Sir....
Keep being you Sir......the passionate you have came across into my room just listening ......stay calm and peaceful....The lord is eith you and your family....
🙏
That was so so deep! My heart hurts for Coach Reed, and all HBCUs that need men like him in positions to bring about the necessary change. God Bless!!!
No, I don't think he was the guy for the job. He doesn't seem to be ready to lead a program. An issue this small shouldn't have caused him to lose his cool and go after the Administration publicly.
This broke my ❤ in so many pieces. You could hear the love and passion in Ed Reed's voice, speaking to the kids/parents in the room. That college is fuck up for letting him go behind the truth. It's sad that now so many people are open about Black colleges. Doing bullshit which it's always be said 🙆🏾. But now we know SMDH. Thank God Coach Prime spoke his truth an told his. Now Eb Reed showing us again how business is not being handled. All the way from Maryland ✌
The college LIED about him withdrawing his name. Do they get away with it? I guess he can't sue since he did not have a contract. The fact is no one wants you in his house while you are talking bad about him even if it is true AND they certainly are not going to pay you. I think this man knew it was a risk he might not get the job if he spoke out and he took that chance. Now, it is up to those who care about this man, those kids, and the image of the school to require change at that college. Glad Prime spoke at the end. Never stay where you are unwanted unless you have a right to be there and want to be there.
This looks bad for multiple reasons, but the truth isn't always pretty. I just hate that he exposed dirty laundry to the "others."
A true stand up man! My prayers goes out to him & all of those young men. Great opportunities will come for each & every one of you ❤
Man wtf is wrong with this school!!!! You got a legend in Ed Reed pouring his heart out for change and ya'll wont ratify the mans contract. Standing with Coach Reed, wherever he goes.
It aint just this school its alot of these HBCUs....They steal and mismanage the money... And the kids suffer....
He told the truth and they didn't like it
@@corneliusmccaskill7375 horrible bro, Bethune Cookman dropped an egg.
its da white mans world. black people created doorknobs, da countertops u see in stores, n we was da first to experiment on genetic alterations startin wit peanut plants. towns have been completely destroyed because of the success of black people (lake lanier was a town called oscarville, black wall street in toledo). im not sayin any of dis is yo fault but im sayin dat u need to realize da people in power only look after themselves, da good leaders get killed (mansa munsa (maybe), caesar, alexander lll, kennedy was killed by da cia, MLK was killed by da fbi) n da corrupt ones pass da baton to da next of kin or someone close. sad evil world we live in, ima change it doe
@@itstoolio bro you speaking nothing but the truth, we need more people like you
Sending a truckload of Love for Ed Reed all the way from Sydney Australia. You will Win. Just not Now.
If you notice they've always hired coaches from within the HBCU system. Coach Prime and Coach Reed are outsiders that knows how a successful and competent organization is supposed to function.
They came from Big time schools, they will not accept that be thankful for what you have BS.
@@lilcourtny08 Yep, and my reply would be to them, True, I'm thankful for what I have, but I'm more impressed with what I get....
@@LowRCS Remember When Grambling football team refused to practice a few years ago because of the terrible athletic facilities? I'm willing to bet if ESPN and other News networks didn't put a spotlight on the situation nothing would have ever been done. Bethune wants a coach that will not say anything about the administration not doing much of anything
@@lilcourtny08 you hit the nail on the head😳
My heart goes out to you Coach Reed and those young men and families🙏🏽🙏🏽 my first college I attended after high school was at a HBCU I transferred the next semester due to violently sexual attacked on me and the administrators did nothing! Nothing to help at all! 🙏🏽
👁👁 U QUEEN BEING STRONG 💪IT TAKES COURAGE 2 TALK & NOT WITHDRAWING MUCH LOVE RESPECT 2 U 🙏VERY SORRY THAT HAPPENED MY SISTER 🙏 YO PROUD BLACK BROTHER FROM ANOTHER MOTHER 1 LOVE ❤
QUEEN MY ❤ HEART GOES OUT 2 U 🙏 YO PROUD BLACK BROTHER FROM ANOTHER MOTHER MUCH RESPECT 🙏
@@luerodgers1795 thank you 😘🙏🏽
Coach Ed Reed, I can hear the passion in your voice for those young men. Praying for God's grace and his legions of Angeles to surround you, my brother.
*Ed Reed loves these players like they were his kids and you can feel it in his passionate speech. Trust me other colleges be looking for him soon!*
Thank you Ed Reed for having the guts to expose these HBCU'S so people will stop believing all the political BS. One love bro 💯
Praying 🙏🏽 for you Coach Reed!!!👊🏽💪🏽 Hang in there!❤
This is what HBCU do when they get called out. People how many HOF want to give there time to help young black men. God bless Ed! Someone would be crazy not to want this great man!
Them schools owned by white ppl my boi we don’t even have control over HBCU’s
You know you have to remain silent and never expose the foolishness that goes on at these schools. Deny , deny and deny what is causing the problems or blame the white man if everything else fails.
FAM U SEE, WE HAVE OPPRESSORS IN OUR OWN COMMUNITY. WHITE PEOPLE ARE NOT ALWAYS THE PROBLEM. WE NEED TO START CALLING OUT THE INSTITUTIONALIZED AND TRADITIONALIST
What's worse is they think they're hurting Coach Reed, but they're really hurting the institution and those kids who should be the prime priority!
My heart breaks for coach and for these young men. It will get better for you coach
Let that cry baby leave, all these boule athletes seem to care about is money.
STUDENT PROTEST TO SUPPORT ED REED ON B-CU CAMPUS this not even student athletes calling out so you may be wrong.......x
That was really cool of Deion to come through with some encouragement. I know he’s in the middle of his own recruitment season. That was big of him.
Coach Ed Reed is going to bless a program real good. I pray that Reed deserves a quality university that truly wants him to lift their program up! Let Coach Reed be GREAT AND HIS PLAYERS WILL BECOME EVEN GREATER!
We are truly our own worst enemy sometimes. Instead of addressing what Ed was speaking on they are choosing to continue the status quo. Bethune Cookman should be embarrassed but they’re not. Such a shame these young men are losing out on mentorship from a HOF player.
Much love Coach Reed! Look forward to seeing your rise as an elite coach!! I love your passion and transparency!!
Sometimes I wish that all the people that are good and want to do right could just get together and get their own. We really need to separate the evil from good in this society.
Heartbreaking! Every word he's saying and his passion. This is heartbreaking.
This is beyond sports, unfortunately too many of us are allergic to accountability. As a consequence, our young men continue to be the ones who suffer the most.
My brother, my heart hurts for you because I can hear the passion for those young men in your voice, and I've seen your actions in previous videos since arriving at Bethune. However, like Coach Prime said, God has a plan, and it's usually not what we have planned for ourselves. And please remember, just because a door opens, it doesn't mean we're supposed to walk through. God bless you, my brother!
Wow, Coach Prime said a heart full of truth. Colorado said they want change and open up the door for that to happen and change for the better is already happening. I miss seeing you all at the WPC dining. But love seeing the smiles and joy of all of you that went to Colorado. Coach TC Taylor holding it down at Jackson State 💯
Thank you for this beautiful statement we need to learn to stick together. Hopefully one day we will 🙏🏽
Man that was deep on so many levels to me. If I was an AD I would have to bring in Ed for at least an interview. Even if I had a head coach on my squad I would find room to place this man in my program if he wanted it of course. S/O to Ed Reed for making this public. Some might disagree with him speaking publicly about this, but in my opinion putting people and systems on blast at times is what's needed for actual change. S/O to Prime for having his brothers back.
Stand with Coach Ed Reed! Smh it be our own people.
"Go where you're celebrated, and not tolerated." I've learned that lesson as a HS football coach in Texas. God has a plan Reed!
Ed Reed is such a ally for young men and women in sports and life. My adopted mom went to Bethune Cookman in the early 1950’s. She would not be happy to see how the school is being operated right now.
This is disturbing. People would rather hide corruption and dysfunction than to face it head on and actually fix it. We treat each other like this, but demand that others value and respect us. Be the example....... set the standard..... move the bar for EVERYBODY. Bless up Reed, God isn't finished yet.
Greater things to come for Hall of Famer Ed Reed. ....Shameful conduct by Bethune Cookman. God watches and knows all things 🙏🏽
I'm glad he continued to call it out instead of letting them sweep it under the rug. STAND TALL COACH REED!!!
this is horrible.My prayers for those young men fighting for a chance to get their families out the struggle,my prayers for The Legend Ed Reed,that situation will elevate him in Jesus Name
Amen
Amen
Amen
Amen
Never mind the delivery!! Transparency is KEY! It's time-out for the go-along to get-along gang... Shout-out to STRONG POSITIVE BLACK MEN!! 💪🏽👏🏽👏🏽👏🏽
🙏🏾🙏🏾🙏🏾! Sorrow for these young men on what they have been forced to miss out on. Prayers for the next big coaching job God has prepared for you! Parents - wake up and fight for your children!
Dam bruh tough to see but it’s meant to happen like this, my heart goes out to them all ❤️🔥
Glad Coach Prime was there to lend a few words. Not every situation is for you and even when a door is open, that doesn’t mean it’s the right door nor one that will be open for long.
This hurts my heart! If he ever comes home to Louisiana we will cherish him!
I wouldn't look at this as a setback for Coach Reed if it wasn't for all the young men and parents who believed in him and his character. What a terrible shame...I am confident that he will rise up.
Very unfortunate....I feel for not only Coach Reed, but for the students, players, and parents. This is like a blow to the chest. Coach Prime has been saying that the business and the people handling the business need to change. Idk what God's plan us for Coach Reed, but there was a reason why He sent him there...even if it was for a moment. And there's a blessing on the other side of this. One thing for sure, the light has begun to shine and the rug has been snatched and now it's time to clean house. People don't like to be exposed, but apparently this is what has needed to take place long before Coach Prime and Reed. They have just been the chosen ones at this current time to lay it on the line. S/O to Coach Prime for being a supportive brother and friend cause it's only obvious that Coach Reed is passionate about this whole ordeal and the players he feels like he's disappointing and leaving behind.
Shit got me tearing up.. Ed were with you man..
Much love Ed. God got you brother. This world is very evil sometimes
Thank u for posting. We’re interested in keeping up with him. Ur content is wonderful. I’m glad he came in to tell the truth. So many didn’t believe Deion, but now the truth will be told on the so-called ‘movement’ that Deion was supposed to have left. All the naysayers, ‘how u feel now.’…
I am so sorry you are dealing with the crooks, Coach. I hope and pray you go to Colorado and work with another great coach.
Ed is a good man and will learn from this and be better. It wasn’t the right situation. Deion was right, he needs to understand that what God has for him is what’s most important. I’m only concerned about the kids he’s leaving behind.
Coach Prime on the phone, “ Come over to Colorado we’ve got a spot for you.”🤣
@BethuneCookman Ed Reed is what you want in a Coach! He is full of PASSION and FIRE for what he LOVES!
When did we become AFRAID of PASSION??? We are ALL FULL of PASSION!!! Love ED REED!
This gives me chills but this is GIANT leap forward for Mr.Reed. God is with you and all the players and supporting staff.
It is crazy to read comments about what he should’ve done, we you know deep down you would have reacted the same, know one wants to work and not feel appreciated. All that he new what he was getting into, sets the bar so low for our own people, when are we going to start holding the schools accountable, half of those critical done donate or don’t even go to the schools, just want to criticize someone . We are are our worst critics, what’s sad is he will go on and be successful else where but his will still criticize. He apologized for his actions , if they felt a way they should have handled it then, before the clean up, before the recruiting. Let’s keep it real , they want high profile athletes to bring in resources which they should, but it is also the schools job to do they part as well. This was a big loss to the school because those athletes could have used the exposure for those trying to go to the next level
Man.. This breaks my heart. I live in Atlanta and it CAN be a challenge working with our people man..
It hurts deep when you’re passionate and you have so many Roblox and obstacles in your way stay focus stay motivated
How many people here can publicly humiliate a potential employer and still manage to get hired by that employer? Asking for a friend.
Agreed! Inquiring minds want to know.
It is disgusting how the administration is treating Ed Reed. This man was a professional NFL elite player. He can teach those athletes how to play the game. Bethune's athletic director should be fired. shameful!
Man, that was powerful. My school doesn't even have a football team, but it also has accusations against it for corruption and operating too much like a business and not enough as an institution for higher learning and development
Tough dealing with ingrained culture of losers. Much respect for what you and other black HOF's are trying to do. Keep playing it forward.
You mean black people who send their best athletes to white institutions instead of black institutions. You mean the people who never support their own and don’t own anything that we call culture
True
Bethune been educating black folk for over 100+ years. They the real HOF.
@@TM-ew4kn HOWEVER Es Reed is right. I've dealt with HBCUs. The coaches are speaking then gospel. Most people who attended those colleges and graduated will tell you about the business side...
@Hyku Vava I guess you think I have no experience with HBCUs. Ed went on a rant. But at the end of the day,, he's standing at a podium crying, not because "he love the the kids" but because he found out.
Next level awaiting you when the enemy attacks. God bless you. Mr Reed 👑😎💪
Ed Reed get every nickel dime you invested in that program back. I guarantee if Ed Reed over-stepped his boundaries and told them about academia they would be quick to tell him stay in their lane. Bethune Cookman wasn’t ready for Ed Reed or someone of his stature.
That's gonna be chump change to where he's about to go and get
WHAT A MESS! There needs to be a forensic audit of EVERY HBCU to see where and how federal funds are being spent. What Ed Reed showed at Bethune-Cookman is a disgrace!
It's always Us that makes it Bad for Us to make a Change for Us.. Salute Coach Reed💯.
I took 3 things away from this:
1: You can't expect someone hired on as a head coach to take on the responsibilities of a groundsperson, do both FOR FREE, and NOT expect that person to have a problem with it/not understand why it's a problem.
2: The way Bethune-Cookman handled this...deciding not to ratify Ed's contract instead of accepting some modicum of accountability and doing the right thing....says more about the college than it ever will about him.
3: I doubt any aspiring head coach worth their salt that was previously interested in coaching for Bethune-Cookman will want anything to do with them from this point on...not just because they dropped the ball, but also because of HOW they dropped the ball. BCU just shot themselves in the foot...
It's sad when it's your OWN PEOPLE, who hold ya down. These power that be don't want change. As long as their pockets and jobs aren't effected. They don't wanna rock the boat, cuz Lord forbid it calls them to do More.
The only issue is language. There is better ways to express your feelings without aggressive curse words. Curse words, drowns out the message we are trying to get out. It blinds the compassion and care, and true core meaning. His video in golf cart, only problem was the aggressive language. His core message though was righteous!!! But once you start and that message flushed with curse words...does just that, flushes out the message. My love and respect goes out to Ed Reed!!! #passion #coach #mentor #man #godbless
I love the passion we need more of this. 🔥🔥🔥🔥
What can we do?
We are the people
Who can we reach out too?
We need change now!!!
MR. Ed Reed! I do not address this man lightly!
SIR, is another extremely well earned address!
My team (The Colorado Buffaloes) has been abundantly blessed by a man (Coach PRIME) with like credentials, stature, passion and integrity!
One thing, among many, that is readily apparent, this man will be the next rising coaching star to eventually rise to a Power 5 coaching opportunity!
The school that takes a substantial step forward, will reap the rewards of that investment.
This!... is the kind of man and the era and time is NOW!!!
God Bless You Coach Reed!
Whats in the dark comes to the light coach Reed. You helped start what could be a huge improvement there. Maybe that was your role. Vengeance is mine says the Lord. The people who are dishonest will get what’s coming to them. Love you my brother and lifting you and these young men up in prayer to our Lord Jesus.
Listen this as real as it gets! Ed reed you gotta know when to hold them and when to fold them.. This speech should be played to kids all around the country.. I've watch this 4x in a row. Salute to coach prime for those words of wisdom