How to Increase Candle Business Sales With SMS & Email Marketing
ฝัง
- เผยแพร่เมื่อ 27 ส.ค. 2024
- Getting customers and keeping existing customers is the key to a successful business and generating more sales. SMS and Email marketing from your e-commerce store plays a major part to increase conversions, engagement, and customer retention. This video highlights why and also an option to explore which integrates for free) directly into your Shopify store.
For information about EngageMessage: engagemessage.com
Download EngageMessage on iOS: apps.apple.com...
Download EngageMessage on Android: play.google.co...
Download EngageMessage on Shopify App: apps.shopify.c...
💡Email newsletter signup for future candle making tips, resources, new content, etc. Would love to have you: blacktiebarnwo...
🧧//Useful Resources/Services:
CraftyBase (Inventory, Recipe, Expense, and Order Tracking): craftybase.com...
CraftyBase Overview video: • MY INVENTORY SYSTEM fo...
Canva: partner.canva....
Scent is King: • So You Want Better Str...
Candle Testing: • Candle Testing & Wick ...
👩🏾🤝👩🏼FIND ME:
Instagram: / blacktiebarn
Facebook Group: / thecandlemakingworkshop
TH-cam: / blacktiebarncandleco
Website: www.blacktieba...
🧰//LINKS TO COMMON OR HELPFUL CANDLE MAKING SUPPLIES (Great for those getting started!!)
Wick Holders and Clips:nordencandlesu...?sca_ref=1972485.DlZFh8FQu5
Custom Labels, Stickers, and Tape: www.stickermul...
Shipping Label Printer (Rollo): amzn.to/3b8Lqlk
Shipping Label Pack (Rollo): amzn.to/3xhmKzW
Shipping Label Roll Holder (Rollo): amzn.to/2Ts33qF
Thermometer 1: amzn.to/2ZrkvuD
Thermometer 2: amzn.to/3qyg6lt
Thermometer 3: amzn.to/2OJocJX
Thermometer 4: amzn.to/3pyel6B
Respirator Mask: amzn.to/3reMwCw
Color Wheel (for mixing dyes): amzn.to/3pdrUcj
Wooden Stirring Spoons: amzn.to/39mUumz
Plastic Stirring Spoons: amzn.to/2VcsYQk
Infrared Thermometer: amzn.to/3q93rG4
Heat Gun (Variable temp settings): amzn.to/2JjvDoz
Economical Scale: amzn.to/33oLWYs
Economical Scale: amzn.to/36cDcGI
Economical Scale: amzn.to/33pxSxJ
Presto Melter with spout: amzn.to/3DEfFj3 & amzn.to/3S5qEpW
Pouring Pitcher: amzn.to/37lK4ky
Wick Trimmer: amzn.to/3fKG7cP
Wood Wick Trimmer: amzn.to/3kBVOr4
Paper Plates (9”) for color testing/pitcher trivet: amzn.to/2Je8lRe
Paper Plated (6”) for color testing: amzn.to/39osi2y
Glass Measuring Cup (my favorite): amzn.to/37hxL8C
Glass Measuring Cup Set: amzn.to/36ft8wM
Glass Measuring Cup: amzn.to/39lWf3b
Pipettes: amzn.to/2JfOn8S
Product Photo Light Box: amzn.to/33xgqKP
Wick Setter: www.candlescie...
🚍//BUSINESS, PACKING & SHIPPING SUPPLIES I USE:
Camera Gear (Video and Products): amzn.to/3oNiaq2
My Shipping Label Printer (Rollo): amzn.to/3b8Lqlk
Shipping Label Pack (Rollo): amzn.to/3xhmKzW
Shipping Label Roll Holder (Rollo): amzn.to/2Ts33qF
Tape Gun: amzn.to/3dYUycW
Packing/Shipping Tape: amzn.to/3u7Mb5Z
Packing Peanuts (Environmental Friendly): amzn.to/2OJoUqB
White Shipping Box - Pack of 50, 6 x 4 x 3: amzn.to/3agrmxr
White Shipping Box - Pack of 25, 6 x 4 x 4: amzn.to/2MN7okV
Aviditi White Mailing Boxes - Pack of 50, 5.5 x 3 1/2 x 3 1/2:amzn.to/3d4Dbs0
NOTE: This description and video may contain affiliate links to products I enjoy using myself. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. I appreciate your support!
This was the video I didn’t know I was waiting for. I am focused on local sales because I live somewhere touristy, but I don’t want to neglect the other ways people can shop for my candles. Love it!!
❤️ thanks Rebecca
Awesome! The great things about these types of marketing strategies is that you get the most out of your marketing budget, no matter if you run a small or big business. Email marketing is a great way to save money and get a huge ROI. :)
Agreed
Wowwww, I was thoroughly engaged the entire 21 minutes. This is so helpful!! Omg, thank you for sharing this. It’s a game changer. Now let me go binge the rest of your videos😂😊
😁🤣🤣 please feel free! :)
Thank you so very much Wade. This video is so helpful in terms of marketing. My marketing skills are not very good and this app will make it so much easier. Thank you soooo very much. 🙏😁
Meh. Mine aren't really either too be honest. Lol
@@BlackTieBarn I am sure your skills are much better than mine. I’ve learnt so much from you and always look forward to seeing your videos. Thank you!😁
I have to stop looking at my Unsubscribe list... it makes me sad 😆 but this is definitely a topic I need a lot of help on!!
🤣 don't we all
Thank you for this video. It's very helpful. I live in a very small town, so I don't have a lot of opportunity to make a lot of sales locally. I depend on my online shop to make most of my sales. I hope to use the techniques you talk about in this video to increase my sales.
❤️
Thank you for this explanation. I love all your videos. Your dedication to help others has taught me a new hobby, and hopefully become a small business owner in the near future. Please continue all your hard work 🕯️❤
You are so welcome!
Thank you soooooo much Wade. Procrastination is not my amigo.
🤣
Awesome Video! Get that sign up form dialed in at 5%+ plus conversion rate and a solid welcome series with at least 3 emails. What works well is that first email a text based email coming from the founder.
❤️👍
This is the exact video I needed right now. I shit my site down temporarily because I too am relocating and working on my fall collection so it’s just makes it easier. I also want to redesign my site and add email marketing but just didn’t know how to go about it. Thank you for this video!
Your welcome. And.... 🤣 read your second sentence. Lol
@@BlackTieBarn oh no! I just read it! Lol How embarrassing! It’s my fat finger syndrome. 🤭
Another Gem!! Thank you Wade!!
❤️
Waww amazing app God bless you for sharing this with us. Going to add this to my candle business
❤️
Wade, thank you for another amazing video!
You're welcome
Thank you! Very helpful information.
You're welcome
Thanks for your tips
❤️👍
Hey! As an account manager at the email marketing agency, I strongly recommend email and SMS as main sources of your marketing due to the high ROI. Should you need any help with both email and SMS, let me know
👍
I was so excited to try a new app, and at first, it said it was free. Just as I finished setting it up, it changed to 30.00 per month. Thats a bummer.
You may hit them up. Most apps are free either for a while or for some functionality. Certians things have a cost. You might ask them what part is causing the billing and you can cancel of needed as well or at least revert to the free options
Hello i have a website with ecwid. Can you possibly do a video on what you think of that e-commerce site ?
I have no experience with it, but if that changes I will for sure. :)
Do you know if you can do a post purchase survey on this app?
Hmm. Great question. I know you can do post purchase emails, etc. So probably a feedback option as well
🙋♀️🙋♀️🙋♀️
👍
Been soooo lost! I’ve had no sales! Used godaddy and I just am at a loss!! 😢
Maybe I can help.
So far, all of my sales have been by word of mouth and general interest/ curiosity. They have all been local (co-workers, neighbors when I see them out and about, people in retail stores already shopping and I keep a few candles with me for that purpose). My approach is to simply read the situation and then ask as an example.
"Hi, I just wanted to ask, do you like soy candles by chance?". I then show the product and let the customer make up their decision based on their reaction, then I give the price. I've made most of my sales, just by doing that. They then ask me if I have a website. I tell them, not right now, but it is coming soon, and I can let them know as soon as it is available. Then give them my business email. I also inform them that i am brand new and that candles are starting point, but that I love the process and that it took months of work to have this result.
Word of mouth is a BIG deal. (I picked up X product at (Your company name) and look at this!). The key is to get buzzword going and eventually you won't need to look for customers so much. They will come looking for you, if you focus on giving THE BEST product that you can deliver at a fair price.
Anyway, customer engagement is a HUGE deal. There's no substitute for getting yourself out there, even when things are going well. Of course, you want to keep the customer relationship at a business arm's length. Otherwise, people tend to expect freebies, etc. on your hard work.
Other things to help are making flyers and listing all (or most) of your scents and photo examples of your products. Consider as well, adding additional products to your brand and just getting your name out there.
If you've already setup and LLC and Trademark, then you can absolutely advertise in a public setting (billboard, storefront, vehicle, etc.).
Sorry for the misspelling. Won’t let me edit
Great tips!
What do you do when this app isn't available to select under Apps?
hmmm, i'm not sure why you dont see it. I was able to find it right away. here is direct link: apps.shopify.com/engagemessage