Manchester United's Finances: City Have Caught Up
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- เผยแพร่เมื่อ 15 มี.ค. 2022
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Manchester United were a commercial powerhouse, a footballing brand that brought in more revenue than any other british football club.
Note the “were”. Not any more. Manchester City, their “noisy neighbours” have overtaken them.
But how? Have United dropped the ball? Or have City become too big to ignore?
Kieran Maguire writes, Henry Cooke illustrates.
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#MUFC #MCFC #PremierLeague - กีฬา
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The fact Woodward stated on field performance doesn't affect revenue tells you everything you need to know about the current state of play at man utd.
Unbelievable isn’t it imagine David Gill hearing that!!
Yup😔
Shows how deluded and short sighted he is, it's literally the only thing that will sustain long term money.
Maybe they brought back Ronaldo for boosting this commercial earning
Exactly
On field performance doesn't affect in the short term. But eventually, new generations come into the sport, and all they know is City wins the League almost every year while United wanders aimlessly in 4th-5th
4th-5th? You're generous
I support United because I had the opportunity to go to the games as a child and fell in love with the team (2007 season), I doubt any child in 2022 would be able to connect to them like I did 15 years ago.
I'm glad this is happening, the only way to rebuild our club would be that it becomes a ruin , glazers see they can't make a profit and then we get new owners
Agree. Just like how the kids these days go for warriors.
@@bhavishshah2415 How low will Man U sink though? Before the glazers decide to leave?
5:39 Huge rare error from Tifo. City won the PL in 2011/12. United win in Fergie's last season was 12/13.
"rare error" lol you must've not seen a lot of tifo videos. there's at least a couple typos in every vid
@@A-Port-In-Any-Storm oh really? i never actually noticed. any other you can point out? edit: oh i did say "HUGE rare error", not just a typo. I mean, this is factually wrong, not just a spelling error.
@@A-Port-In-Any-Storm I still remember the time when Joe had a massive brainfart and misread Japan as Jamaica. lol
Like the time Wales sent the Millennium Stadium wild when qualifying for the Euro's despite not playing there for a decade.
Or the time Wigan Athletic won the World Cup.
Top bantz.
@@JamesHomer-Boyd ahh that was an unforgettable world cup in Australia
Conference league anthem is gonna be booming in old Trafford on a Thursday night 😎
Leave us alone
You’re always commenting about man utd you’re actually obsessed
We deserve it bro ngl
Lol we likely arent having an europe anthem next season....
Ronaldo doing the "siuuuuuu" after scoring against herdsmen from Lithuania is going to be hilarious
Shh, don't tell the Glazers commercial success is mostly driven by on field success, their tiny little venture capitalist brains will explode.
definitely pedantic: but they aren't venture capitalists....
@@ShayHezarkhani Literally dont care. Use any word you want to mock the greedy parasites.
@@ShayHezarkhani venture capitalists try to increase value before selling out by investing time, money and energy into a venture.
Glazers are basically just leeches who want to extract maximum value by investing the least amount, ignoring long term success
@@ShayHezarkhani Delusional 🤡🤡
@@ShayHezarkhani debatable
The Glazers thought that they could live off the history of winning that manchester united had, so as long as the team was just good enough to compete for top 4 and just sign big names, that would be enough to keep people around the world buying united products.
But, City's shown us now what most of us already knew - people are attracted to WINNING. If united don't sort out their culture, their transfer decisions and their way of playing, as magnificent the history of manchester united is, the gloss will die down and give way to the clubs that are winning.
Exactly, the biggest markets aren’t Manchester or in the UK but rather across the world where people don’t get all the matches but do get the big matches, if you’re in the big matches your revenues automatically go up as kids in Africa and Asia buy your products
That's why Aston Villa and Nottingham Forest aren't huge brands despite their glorious history. Fans want their club to keep winning.
Not only glazer. Look at avarage loud MU supporter in youtube, all talk about past glory.
@@beatzguy Why are you crying
@@beatzguy All of which the Premier League is about mate.
You know as soon as club legends is sending their children to the opposite academy the writing was on the wall.. Man city have not only transformed on the pitch but as well surrounding area altogether..
Which player ?
@@matthewrobinson269 Darren Fletcher and Robin van Persie for starters.
@@matthewrobinson269 like bruh you could have just google it.. rooney, Fletcher's twin boys, andy cole..
@@ritchierich2793 Rooney’s son playing for man United academy
“bruh”
When you have gone through the likes of David Moyes, Louis van Gaal, José Mourinho, Ole Gunnar Solskjær, and soon Ralf Rangnick through the tenure of Ed Woodward… Think the managers might not be the problem.
Greatest Thumbnail in Tifo History.
Even as a Utd fan I have to agree when I first saw it I burst out laughing
It just looks so clean as well
So....... we're not gonna talk about the fact that most of City's commercial deals come from firms that are based in the same country as their owners? I'm sure it's a total coincidence, just like when Newcastle inevitably get Aramco on the front of their shirts
Lol please stop making and speaking fake stats and stories
“Owner of club gets commercial deals from where they are from” 😱😱😱
Very true...and all of those sponsorship deals were worth way more than their market value. Financial doping now being praised by Tifo 🤦
So? That's because the owners want to promote themselves, what's wrong with that? Are you really gonna act like city won't be able to get any other sponsorship deals if etihad stops sponsoring them?
@@kushagrajain6644 Man City weren't able to get sponsorships of high value when the owners took over. That's why they sponsored themselves so they could financially dope without consequence. This isn't rocket science.
"Playing performance doesn't have a meaningful impact on what we can do on the commercial side of the business."
How wrong he was
Unfortunatelly he is right men...
@@renansilva5418 he is right, but that won’t be the case forever. Eventually sponsors will lose interest in a club that barely qualifies for Europe
@@renansilva5418 on short term only, not on long term
Wow, this video comes right on the heels of the news of the potential renovation of Old Trafford. This all makes it clear. Thanks Tifo team👌🏾 Stellar work as always.
It didn’t mention the leaky roof
@@GuinessOriginal or the leaky defence
The place is falling to bits not really to do with maximising revenue
City didn't win their first PL title in 2012/13, they won it in 2011/12. 2012/13 was when United last won the PL.
Look at top comment,
Its so obvious.i don't know how he would mistake that
Nearly 10 years. Embarrassing
LVG once said that the people running United think the club is too big to fail. Woodward's comment saying "playing performance doesn't really have a meaningful impact..." Is evidence of that.
The proof is the pudding and the club is reaping what Woodward, the Glazers & co have sown. It's a slow but continuous downward trend for the club.
The pudding, in this case, is somewhere between a Yorkshire and a Sticky Toffee.
Liverpool fan here: its not a fair comparison considering city has sponsors who would pay as much as city wants and won't ask for cuts or anything else
City's etihad deal is worth around as much as United's shirt deal if I recall correctly. They were overpriced at the beginning but now they're worth that much
This is a propaganda video
Was it fair when most of the Sky money in the 90's went to Manchester United?
Thats simply not true and nothing but slandorous. If it was true FFP would pick it up and the deal wouldn't be allowed. Simply put sponsors have to be fair and cannot be above a fair value of the club. The Etihad deal has been looked into by people in the past and found to be fair and in fact that was when city were initially taken over I would argue the fact City could ask much more now with the successes they have had as they don't make no way near as much money from Etihad as utd do from their sponsor deals.
@@vherostar so you are telling me if city group wouldn't have bought man city they would still have Etihad as sponsors with the same amount of initial money? And they would have sponsored stadium, kit, training kit, training center?
Manchester United need a complete overhaul. Sad what they’ve become
It's not sad to non united fans, it's nice to not see them winning everything and generating a generation of glory supporting fans.
@@jdogg448 except City are the new glory supporter club.
@@slewdawg Unfortunately that's probably going to end up happening.
@@slewdawg Maybe for some but not all, overseas yes probably
@@slewdawg what wrong with glory hunter ? loyalty didn't bring you trophy
2:56 the throwback Betamax tv/vcr unit made me laugh.
one owner pumped in a few billion while the other one took out a few billion. its not rocket science
5:39 City won in 11/12 and 13/14 but not 12/13
Compare Chelsea and united both got new owners around the same time, glazers benefited from a winning team and Ferguson but after 2010 began a slow decline, Chelsea were an average team who have been getting better each season until 2022
One owner pumped money into the club to help it achieve its goals, the other drained as much money from the club as possible, with zero care shown for what the clubs goals were.
@@tomteatom exactly.
Anyone else think a video tracking each teams performance through a season from certain ‘exciting’ years in the premier league era would be cool?
We could possibly see which ‘underdog’ teams had incredible seasons and vise versa.
we're not winning anything whilst the glazers are here. problem is that our fanbase is so divided and disjointed that we can never keep the pressure on them for longer than a couple of weeks. if we'd kept the pressure up on them after the ESL shitshow then we might have been able to force them out. but we didn't we went back to be divided and childish.
When you don’t win, at some point the value is gonna run out of steam and others are gonna take the spot.
It's a lot easier to "generate more revenue" when you're financially doping using sponsorship deals that are way above their market value...
It's so glaringly obvious as well. Can you seriously tell me they make more from fans than united and Liverpool? Their sponsors are shell companies owned by their owners or affiliates. Some companies that sponsor them don't even have permanent staff or turnover anywhere near they're deal value, confirmed on companies house.
You’re so correct. It’s the same thing Paris Saint Germain did.
If that was true FFP would shut it down but UEFA feel the deal is fair in fact they did so long before MCFC got to a final of a champions league and won so many PL trophies the only ppl who think its "doping" are rival fans and its slandor to say it is and shows nothing but jealousy. City are more than self sustained now. True they were not for the first few years of the club and the owner helped them get on their feet. But they make more than utd thanks to lower wages and tv revenue, not just from sponsors like Etihad (which they make less from than utds deals btw). Your also saying UEFA and the FA dope city aswell right? As most of citys money comes from them which they use to pay wages and buy players from winning and getting far in the champions league. Its takes seconds to make up lies and be slandorous. It takes minutes to learn the truth.
@@vherostar Man City actually got caught by UEFA for financial doping. The report is online. They didn’t get suspended from the Champions League because the statute of limitations had passed (I think five years). I am not jealous of Man City 😅. But I do get some satisfaction seeing PSG and City spend so much and not win the UCL
Not a fan of either club but the blue and red Toads from Mario Kart got me🐳
Why would you make a video about the ‘commercial success’ of Man City ?
Are we also going to get a video next year of how Newcastle became a powerhouse through their ‘shrewd financial operations’ and ‘marketing’ ?
What other way was there to break the stranglehold that MUFC had on the league?
@@F--B Probably by dominating the league for more than 2 decades and build an entire generation of a global fanbase - I mean that's how United did it.
Yes they will. In 5 years people will talk about how clever Newcastles owners are, ignoring that it's because of the money.
@@F--B Utd got lucky. They got good just as the Commercialisation of English football began. It was really luck
@@nishantsrivastava3871 They did it in the 90s Nishant, at the inauguration of the PREM. We're not in the 90s anymore pal 😂
Love the thumbnail
On field performance does, and will eventually affect revenue as we are seeing now. Getting Ronaldo back may have boosted merch sales a bit, but since then, they're knocked out of the CL, they're out of P4 in the PL and will be out of the CL next year. Europa revenue can't be all that high anyway.
I was looking at the thumbnail. I did not realise this was a Tifo video
City's commercial revenue is surely not accurate tho with the Etihad stuff
Quite. The fact they were only not prosecuted by UEFA because of a technicality, doesn't legitimise their sponsorship numbers, in the least.
Top class editing, Tifo was great before but this production quality is different gravy
Bottomline : The world loves winners , as long as they win
If they dont , they skip on to the next winner in line
It is how it is , and the sooner teams like United and Arsenal understand , especially their owners , the better
They will have caught up if there's no gap when removing the family money, like dodgy sponsorship deals. The fact they have the highest stadium naming rights deal in the world, while not even being able to fill said stadium says it all.
Please make a video on Barcelona's new Spotify deal and their financial condition
I’m worried if they are becoming sell outs to corporations because corporations doesn’t care about a sport’s team history.
All they care about is money so Spotify artists are collab with Barcelona is pure marketing to help Spotify make more money.
The real question: Is that going to help Barcelona get rid of their debt?
@@robert2690 bro the clue already sold out when we had qatar airways, besides we need money
1 Europa League, 1 FA Cup and 1 League Cup over the course of nine years while not once being able to seriously challenge for the Premier League title in 9 years is pretty disappointing for a club that won one PL title after the next under Ferguson.
Greatest introduction quote ever
How City caught up with Manchester Uniteds finances : they were taken over by a trillionaire, thanks for watching
May I know what is the font used in 1:34? Thanks!
Why does it say "official bicycle sponsor" in the background at 3:50
This is why I don’t get that upset at city for buying championships. If we’re gonna be honest a club like Manchester United only has this much success because they earn the most money throughout the history of English football
Can you do a video on why Manchester united struggles against Spanish opposition
6:14 holydroppings Ed Woodward sez that? 😂
Love the thumbnail! Best one ever for me
Okay,this isn’t a fun video as a united fan but the thumbnail is amazing
Well, I suppose it turns out our on field performance does have an effect on the commercial side ...
City have only caught up because of their inflated sponsorship deals
cry
@@user-of3bw7bl5v about what?
3:19, surely United should have 22 shares based on the season having 22 teams and Forest having 1 share as the lowest club?
The thumbnail is as gold as Tifo content in general
Please make a video about the recent positive change in Barcelona!
Tifo choice of thumbnail for this video is genius
This guy literally has the perfect voice for these kinds of videos. Kudos
They caught up because of dodgy sponsorship deals from the middle east, with value far above the market rate, which artifically inflates their revenue numbers to avoid FFP restrictions.
"To paraphrase Benjamin Franklin-" is not a good opening line for any video.
great thumbnail!
What about other teams ?
Spurs with new stadium
And Liverpool with Stadium expansion and modest spending.
Have they caught up to United too ?
Great thumbnail!
Excellent thumbnail 14/10
ty
This right here sums up what's going on in Manchester
City have "caught up"... mostly thanks to some extremely "generous" sponsorship* contracts from entities that totally aren't funded by Abu Dhabi.
Exactly
Their owner is from Abu dhabi.
So ofcourse, most of the deals would come from their regional or local sponsors.
@@suchitapage4725 yeah, that's it. You do realise Abu Dhabi is an absolute monarchy and the Royal family, which also owns City, owns literally everything there, right? It's 100% state owned.
I love leveraged buy outs 😍
115 charges
Hi! Not an english speaker here. Is dynasty pronounced "d-i-nasty" or "d-ee-nasty"? Thanks
I think it depends based where you are from because in America we say d-i-nasty
United has a horrible track record in Europe and still makes more money n every one else.
-2018: Eliminated from the UCL in the last 16 against Sevilla.
-2019:Eliminated from the UCL in the last 8 against Barcelona.
-2020: Eliminated from the Europa League in the SM against Sevilla(again).
-2021: Lost the Europa League final against Villarreal (a town of just 50k people)
-2022: Eliminated from the UCL in the last 16 against Atletico Madrid.
Not surprised to be fair
Why is Tifo presenting City’s financial growth completely uncritically? Now Chelsea and Abramovich are finally facing some consequence it would be nice to see even a hint that City are built on the same process of sport washing instead of doing the job for them.
Unfortunately no-one criticises a winning team. Its daft and kinda sad to see Tifo fall for it too.
@@stevenlannister184 I understand not wanting to bring it up when discussing on the pitch stuff and I know a lot of analysts don’t care but this is a finance video. It’s just lying to their followers.
I call him Pops Guediora
I like the thumbnail despite being random
City's are state sponsored. All the companies sponsoring City are from that state. All vastly overvaluing that sponsorship
easy to generate revenue when you can sign inflated sponsorship deals with companies from the UAE that are directly connected to your owners
Manchester's Blue 💙💙💙💙💙
TIFO team , pls do a episode about Saudi owners.
They already bought Newcarstle Utd, now they want Chelsea too.
What are regulations about same owner owning 2 fc in Premier League ?
Pls enlighten me
nothing to enlighten. They can't own two clubs in the same competition. Don't Red Bull have a similar conundrum if Leipzig and Salzberg were to meet in European competition? However, your question about could the same people own both Newcastle and Chelsea? It's a flat no. You could have different Saudi people owning the two clubs mind you, as long as it was shown they were different owners
the party showing interest aren't the same ones that own Newcastle, so there's not gonna be problematic. But I bet the Newcastle owners are thinking they should've waited a bit
again, i can never blame the Glazers because they can spend for the teams
it was the management, how Sir Alex left, and coincidentally along with David Gill
you see, all of it came down for the next one, and they`re all came unprepared (untill now)
Can never blame the Glazer’s? It’s literally 99.5% their fault that United is where they are now.
`Playing performance doesn't really have a meaningful impact on what we can do on the commercial side of the business.'
It is down spiral from now!
Increase in income or cooking the books, I think it's the latter.
We need any story about the gunners Arsenal
Failing to mention the dodgy nature of Cities sponsors is a huge oversight in this video. Etihad Airways are less a sponsor for City than a vehicle for the club owners to funnel money into the club while getting around FFP. Putting it down to "success on the pitch" is paramount to complicity in the soft power campaign of the Abu Dhabi owners.
Exactly! They basically self sponsors themselves. Atleast chelsea with Roman had proper revenue and sponsors. Almost 80% of Man City sponsors are from Abu Dhabi.
Tifo are too visible, these days, to have the bottle to remind a million subscribers that City are guilty of fraud.
Maybe five years ago they'd have talked about the fact they invented sponsorship and were never cleared of it, but these days they're far too worried about being sued to even mention it in a video like this.
Besides, ABU clickbait is what sells. Let's not pretend this video is anything more than that. Perhaps ironic, given the subject of the video.
Does anyone genuinely care about it tho? It's not like the Premier League is meant to be this fan run collective..
They did make a video regarding the "controversial Etihad deal" a few years ago
@@aditya.sagraha Yeah, Tifo used to be really good for that stuff. I think their report on PSG was what brought me to the channel, several years ago.
I'm not saying they're corrupt, themselves, these days, but this video is so incredibly soft and takes such painful steps to avoid the elephant in the room, it might as well be a piece of hand-written propaganda for the City Group. I guess there's no chance we'll ever see the hard-hitting, investigative journalism again, that made Tifo so popular in the first place.
Let's be honest, though, they've been making ever more click-baity stuff for years, now. I guess you can chase money or the truth, not both.
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This thumbnail is beautiful
As a united fan couldn’t care less about this. This is all the glazers care about so I’m glad that the “brand” is taking a hit, the fans even contributed to this by calling off the Liverpool game last season
Glazers out! Now!
Idk if this is a hot take or not but without Sir Alex, I honestly think United would've faded out be another Nottingham Forest.
You know it’s a hot take when you get 0 replies
In short Man United ain't coming out of this misery anytime soon
My club is finished 💔😢
I've always attributed Manchester United's success down to their speed in maximising the Premier League's commercial appeal. They aren't magic like their fans believe.
Tifo massive error!! City won their first in 2011/12.. Utd won it in 2012/13 in SAF last season
LEGENDS 🔥🔥🔥🔥❤️🔥🔥🔥
This is great, but are we really going to treat City’s Etihad sponsorships as anything other than the owners pumping cash into the club? It’s their way of giving FFP the finger and daring FIFA to act. We saw City make a mockery out of FFP. I’m genuinely surprised that Tifo totally ignored that major point of context.
Dont know about the last part but one dodgy sponsorship deal doesnt give a mid table side the money to compete for trophies. It got them into the converdation, then great structure, management and innfrastructure does the rest. FFP just controls the speed, not the volume of investment that comes into a club. The only difference between newcastle and city is newcastles rise will be a bit slower.
What SAF did on those last years of his, with the lack of backing by the Glazers, im glad nobody can replicate, the Glazers dont deserve to be rewarded for their decadence
Pretty sure Liverpool won the title without having a top 3 wages bill. United, City and Chelsea have a higher wage bill I think
Ed Woodward and the Glazers really screwed up by claiming on pitch failures don't mean losing money. City and Chelsea build a squad to win silverware while we stagnated became Arsenal during Wenger's reign between 2008 and 2018.
Except wenger still won fa cups lol
So basically this is saying if United don’t get back to winning ways within the next decade, they’ll end up in a 2010 Liverpool situation where they can fold and declare bankruptcy due to partial lack of on pitch success and dodgy ownership? Sponsors could leave and United’s historical relevancy will eventually dry up to the point where sponsors want to see on field results and silverware.
cooked books mate
Manchester United are an also-ran team now. The only thing keeping us afloat was SAF, and now that he's long gone, we're screwed.
If anything this is Woodward's legacy in it's entirety
The challenge isn’t coming from Chelsea anymore that’s for sure
The problem with the Glazers is that they treat the PL like NFL. They don’t realize that if you don’t win, you get punished and will start losing money whereas the NFL doesn’t have that risk since it has no threat of relegation to a lower division. Man City will be the nosy neighbors now but At the current state Man Utd will keep living in the past whereas Man City will keep winning trophies.
American here to watch Pep coach. Don't care where he is I like his brand of football.
The sketchers deserve a raise
How? Funky books
man city's oil money have finally caught up to man utd's american corporate money