First Drive: Corvette E-Ray, In-Depth with Chief Engineer
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- เผยแพร่เมื่อ 12 ต.ค. 2023
- In this Jay Leno's Garage EXCLUSIVE: Corvette's Executive Chief Engineer Tadge Juechter comes back to the garage brining with him the very latest and possibly the greatest Corvette ever made; the 2024 Corvette E-Ray! Jay and Tadge go DEEP on the design mechanics of this (hybrid) beast, before they take the E-Ray for a drive. Strap yourselves in, this is truly an episode for the ages!
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A new video every Monday! Visit Jay Leno's Garage, the Emmy-winning series where Jay Leno gives car reviews, motorcycle reviews, compares cars, and shares his passion and expertise on anything that rolls, explodes, and makes noise. Classic cars, restomods, super cars like the McLaren P1, sports cars like Porsche 918 Spyder and Camaro Z28, cafe racers, vintage cars, and much, much more. - ยานยนต์และพาหนะ
It's great when a corporation sends an honest speaking engineer type of guy, instead of a marketing person who watches his words to ensure he's always "selling the brand". Tadge was a great guest for this car.
bean counters....lol
@@donmacquarrie9161 Bean counters usually refer to accountants dealing with maximizing profit. Marketers deal with image and buzzwords. I like hearing from engineers when learning about a new car.
exactly my thoughts
They know Jay doesn’t put up with that stuff though. He smells the BS pretty quick. Can’t imagine how many people he’s grilled over the years for mentioning golf bags fitting inside of supercar trunks.
Great engineer, but he stayed far far away from the dealer markup conversation.
Tadge is the absolute gold standard as an automotive engineer and GM should clone him asap. He’s cyborg knowledgeable and at the same time extremely personable. I’ve seen him a dozen times on various shows excitedly talking about the Vette and all its iterations. His sincerity and enthusiasm always comes through. I think he could happily talk about this car 24/7! A great guy. 👍
My question would be, how does a brilliant engineer like this work for the world's worst CEO in the history of CEOs Mary Barra. She is beyond worthless.
Truth.
He reminds me of Preuninger from Porsche.
@@LaureanoSantanderI’ve never seen so many bots spam one comment like this before😂 bravo
I agree with you 100%
@@unclesam239their stupid, fake conversations are so funny. Surely no one falls for that nonsense.
"If you do a slap launch, the pull is amazing "
Jay " we'll do it at this light here" love it!
This guy is amazing to listen to. GM is lucky to have him.
He's TOO good... so he'll be let go soon.
@@zach_diecast_mansur
Negative- he's been on team corvette for decades, he's not going anywhere.
@@ruthnoya8424 You just had to say something didn't you.
This gentleman is a perfect spokesman for GM. He is knowledgeable and so easy to listen to. Great job. Thank you, Jay, for showcasing this U.S. made masterpiece.
Hmmmm.....light in the loafers
This is why this is THE car channel. Other ones usually try to over produce or just have a guy talking about the car (mainly off of the spec sheet and opinions) while Jay can get CEOs and Engineers to come talk about their product. 💯🏆
EV batteries burn at around 3600F. Concrete melts at 2200F.
What... Because ALL OF AMERICA has no traditions for car reviews or car criticism. Jay Leno being the one and only car authority in the entire US.
And also as it happens, these 2 people are exactly the kind of people that buy Corvettes. The average age of a Corvette customer is in their late 60s. Retirement age.
You’d like savagegeese’s channel well
@@captain_context9991 what a strange passive aggressive response 😁😅 Plenty of great car reviewers in the USA. Motorweek has been around prior to the Internet. Doug DeMuro is extremely entertaining. They just don't have the same clout Jay Leno does. Target market only applies to this video.
@@captain_context9991the “only old people buy corvettes” is getting kinda old. ever since the c8 came out it’s targeted a younger demographic.
That engineer is amazing. Whatever he is being paid it’s not enough. I’m a Porsche guy and have been all my life. And I am really impressed by every model in the C8 line.
Dan, wait till you drive one.
Very impressive.
The Corvette is in Porsche territory now with that Mid-Engine layout. 😏
Tadge Juechter is the single, most interesting, car guy to listen to. He is an amazing source of current engineering information and even historical Corvette history. He is a 1 of 1.
Very IMPRESSIVE ..!
As a Norwegian senior automotive nut, I clearly see You Americans once again rise to the forefront of the industry. Keep Your place as the builder of innovative, affordable cars for the enthusiasts.
I would put Savage Geese at same level but different focus. They interviewed several people who designed this car and don’t hold back on opinions ever.
THANK YOU for your kind words. I, too, am impressed by the incredible knowledge and warmth of expression from Tadge.
I have the luxury of living "just down the road" from both the assembly plant and the NATIONAL CORVETTE MUSEUM. Let me see about getting you and others a little more "access" to the workings of CORVETTE (hmmm... now what is needed here?)
Takk for dine gode ord.
innovative?!?! affordable?!?! Where do I even start?? It's not exactly innovative when you design your American car to look just like countless Italian cars that have had that same style for decades... Secondly $100,000 is not exactly "affordable" for a large majority of the population. You are talking about saving every single penny earned for 2 or more years for most people. No food, no house, no nothing... just every single paycheck straight to the bank for 2 full years and still have interest on the loans to pay off. Super affordable that. Than of course any time something breaks, which it will, the repairs will cost no less than 2-6 times more than the same issue on something like a Honda Civic...
I sat in my first corvette at the age of 4 in 1953 at a Dealer unveiling, I remember it like it was yesterday, the Dealer who was a friend of My Fathers lifted me up and stood me on the driver seat and said , look Patrick they make one just your Size …. From then on I was in love with corvette…❤
This is the right guy for this job,he speaks like a car guy and not a scientist or physicist,this product is amazing and more importantly built in the USA 🇺🇸
I love these new, long-form episodes. I could listen to Jay talk about cars for hours on end.
You can see 36:32Tadge’s face of satisfaction for everything they’ve achieved with this great piece of engineering, I can only guess how many meetings, dead ends, sleepless nights, hours away of family and more hurdles and it all comes down to this, a perfect piece of machinery that represents the effort of an amazing team and delivers joy to thousands of enthusiast all over the country and the world, simply the face of self pride.
With G.M. mentality of upper staff you can bet there were LOTS of dead ends!!!
Hybrid or not, meh on all this stupid Not Green EV crap. With the countdown timers starting on "Battery No Good Soon", these will be grazing in the Tall-Grass with the rest of the EV's, that are starting to litter the fields like McD's bags.
same feeling when i finish any fix🙏🏾
@@MAGGOT_VOMIT Having trouble adapting to life, Maggot?
@@MAGGOT_VOMIT 😂 Not when gas starts costing 20, 30, 40 and so on dollars a gallon for fuel! Like it or not, it's the future! The future don't care if you don't like or are not ready, it's coming fast so, be ready and mark my words!
Merry Christmas and Happy New Year! 🌲🧑🎄🎄🤘✌️🤟🖖😎
Tadge is awesome. So much intelligence and true compassion.
Jay, turn off the blinker!
And fix his seatbelt!
The era has excess blinker juice
He leaves the blinker on for the camera car
Hahaha! Just what I was thinking? Somebody say something and fix the twisted belt!@@JoeHamby
What does compassion have to do with anything? LMAO
This is the most useful and entertaining car review I've seen. With Jay's "everyman" approach to his questions, combined with his understanding and passion for automobile engineering and Tadge's simple and eloquent explanation of every aspect of the E-Ray's development and execution, I didn't want the video to end! As someone else commented, how refreshing to see an OEM rep honestly enthused and honestly presenting the product. Every manufacturer's marketing department should watch and learn.
14:00 Going back to the roots of American production muscle. Windings and E-Motors build in America! Way to go Tadge and GM!
Except for the part where they decided to make it look EXACTLY like an Italian sports car...
The battery having its own chiller system is awesome. Coming from a hvac tec this was very impressive to me
They have to! You can guess what happens when they get way too hot
Nothing new, it is pure copy-cat
Literally every EV ever made has it's own cooling system...the Tesla Octovalve system would blow your mind.
Nothing unique about it man, all the electric and hybrid vehicles have a methodology to maintenance temp
If the battery gets hot, it is out of its comfort zone. Even will all the cooling in the world, it is still getting damaged.
This engineer is an amazing teacher. Such a great guest. GM is lucky to have him.
“This engineer”. Lol. Dude is a legend in the automotive biz.
@@nmauch I envy you because you obviously know more about him than I do. Pretty cool that a legend in the automotive world is also so well-spoken.
As a car enthousiast from Europe I very much appreciate the Jay Leno car program. He nows where he talks about and with passion.
Plus always detailed and in a atractive presentation.
It wouldn't be a Jay Leno car video without the beeping that goes on when he goes over the line without signalling! What an amazing car!
I did notice he seems to be over the line often on multiple reviews/cars, lol
LOVE Tadge. The man's relaxed, super-smart, direct - and still maintains a resting "happy" face. Also very proud for Corvette and the many folks who made this pinnacle performer possible. KUDOS.
E-Ray, brilliant. Finally a world class engineered, world class performance sports car/race car. Well done.
Nice to see Tadge again! This Vette is pretty much the one I'd get now. Cross plane V8 sounds, Z06 wide body, all wheel drive and incredible acceleration... Perfect!
I saw one of these at the OC Auto Show less than two weeks ago. To see it on the road with Jay and Tadge is great! As a fellow engineer I love listening to Tadge, he gives me the details I really want to hear.
I love that Jay keeps hitting that pedal and "utilizing all the power"... A Car Guy through and through...
This was an excellent episode. Love it and the Corvette is still the best sports car bargain in the world.
Europeans are jealous that the US can produce such a world class sports car much cheaper than Europe can. I saw a video of a British guy who was so desperate to find something wrong with the Corvette he was testing that he actually stooped to criticizing the shape of the steering wheel.
Impressive for sure. But what the hell is that constant tick tocking noise?????
@@nyobunknown6983How about the fact that it’s slower than every European competitor?
@@UberLummoxturn signal.
@@conor7154 That is not true.
Loved this.... and it's nowhere near corny at all that this is the most American made vehicle of its kind on the planet. Kudos to the everyone involved 🎉❤
good episode, the car looks amazing in that color. All the tech and carbon and magnesium used is very impressive. The guest chief engineer was great, thats the guy who knows everything about the car and doesn't have an agenda to sell, he has a passion for cars like Jay.
"No sheet?"
"No sheet!"
Love these guys, and the Corvette division of GM.
Thanks Jay and Co for your efforts.
Tadge was a blast to listen to. What a Rep for a Brand. This partially dissolves, for this 62 y/o, the embarrassment of our US industry. We can do work like this and we need so much more of it. Thanks Jay!
***You know Tadge is getting up there and I was thinking GM must have a guy right on his heels following him around getting as much knowledge as they possibly can but man can he really be replaced? His knowledge of every nut and bolt on that Corvette is amazing especially when you think that he is designing a Corvette four years in the future from now so he has all those continuing Corvettes to think about as well. He is an amazing guy.***
Undoubtedly won't cover the main issue: production. The Z06 is still $200k + everywhere. No control over markups. Not enough supply to meet demand. Corvette used to mean a high performance car that the average person could hope to get one day, no more.
Z06 is down to 10-20k mark up at most dealers and some are msrp….c8 values are falling hard already as well…
@@joshuad1716that isn't true. There are lists hundreds of people long for dealers with only 2 allocations a month or less. The Z06 might drop to 10-20k or MSRP by 2028 for people not on the lists. Ugly rear end anyway, I won't be trading my C7 in even if they were msrp
@@RepEvox Ugly? Wrong. This is the best looking Corvette ever.
@@RepEvox LOL a C7 owner talking about ugly rear ends?! 🤢
@@nyobunknown6983 saying wrong on a subjective opinion. Smart one we got here
This is one of the best episodes ever. More people like this on the show, please.
Watching this two big kids enjoying a ride in the car they dreamed about in elementary school, priceless. ❤
The E-RAY is going to be the sweet spot in the Corvette lineup. The ZO6 is awesome yet the only time you can exercise and experience its true muscle, will be on the track. The E-RAY on the other hand, will be paying dividends at EVERY stop light encounter! Its like a sling shot! I think the majority of vette buyers will truly love the driving experience of this awesome car...
the ZO6 has no muscle, its a flat plane crank
Awesome video today. Two of my favorite car guys in one car, and it happens to be one of the coolest Corvettes ever produced. These E-Rays are awesome. Amazing technology.
But… did he say 160HP?!! 1984 again?
I’d be ok with ‘motor vehicles’ being or staying combustion engines. My newest vehicle is a 1989- it’s appealing because it isn’t a comfy chair in a library quiet living room that seems ‘wrong’ if you drive with the windows down.
...in the electric motor...@@fishhuntadventure
@@fishhuntadventure guess you didnt watch the video 🤦♂️
One of the best discussions with a “guest expert”.
Love when Tadge gets on the show, always a blast to watch him talk about corvettes
Great to hear that the entire electric drive system was designed and is now built in Michigan. Thank you for investing in our country!
Nice to see Mr Leno is back to full mobility with his knees.
And celebrating Carroll Shelby by putting his foot on the tyre to view the mechanics.
and Richard Petty....and Captain Morgan! lol -I noticed that too
I love Jay’s love for the Corvette and how proud it makes him for being American, also how excited he gets by just mentioning the power within a cup of gasoline, such a legend of a man who knows very well how big the Corvette legacy is.
Perfect example of experience. This man is an expert in every sense of the word .
You know Jays the man when GM sends him the chief engineer, a cutaway eray, and a car to drive! Great episode.
It is truly comforting to see Jay discovering new clothing materials. He's likely still rocking the all-cotton Fruit of the Looms but we won't go there. We'll leave that to the Subaru rep. after hell freezes over.
Did you see the episode where he showed all the jeans and stuff that he has. He has like 50 pairs of jeans and shirt
He looks a lot older. He's got old-woman flabby flapping triceps. Back to long sleeves, please!
Well Larry - we all get older. I just don't get the old people that wear jean material developed for miners when there are so many fabrics today that are as resiliant, but so much more comfortable. These wonderful fellas could both afford to stop wearing clothes made from civil war era canvas tents and then dyed blue. But enough. Terrific car. I am too old for corvettes too sadly. @@larrysmith6797
Corvettes have come a long way thanks for showing us how far they have come.
Tadge is awesome. He doesn't mince words. He'll tell you what the car can and can not do, what they tried and worked, and what didn't work. if you want to go into great detail, this is the go-to guy, that's why everyone is elated that he is on board with this project!!👍
Jay & Tadge interview, best American Icons in the car world!
The brake dust on my base C7 stingray was insane. I was washing my car every 7 days just to keep the rims clean. I can't wait to see what this hybrid is going to be like :D Regen braking = less dust
Carbon ceramic brakes create zero dust. It’s one of the hidden benefits nobody talks about. Cost, loudness, and Initial bite in wet conditions are the only downsides.
CCBs are the best 🤌
Tadge is spot on, a real enthusiast! Great episode. And the corvette obviously a great car and built to last as every excellent car.
Excellent interaction between these two iconic Gentlemen! Great presentation of build facts on this tremendous vehicle. Thanks Jay and Tadge.
With over 45 years of driving I owned many vehicles, mostly GM and never regretted it, can’t say that for the other makers vehicles I’ve owned 😮
Not buying a Corvette again. I bought the z06 for 240K and the engine failed, brakes failed, misfires with new engine, and now the transmission is going out. Have a lemon law attorney right now and getting my money back. Avoiding the eray next. Not worth the headache. It has been in the shop a total of 12 weeks now
I’m sorry to hear that my C8 HTC Z51 has been perfect for 2 years no problems at all.
Excellent work, Tadge Juechter.
Some good guys at a dealership allowed me drive a C8.
Loved it.
Watching this video, you could just see those two driving from Costa Coast and never run out of something to say it’s really cool to have someone talk about a car and get as excited as he did about talking about it
Love this car, so glad to see US manufacturing prevail.
Thanks Jay and Tadge! Absolutely fascinating. Astounding accomplishment by the team!
I could listen to these guys talk for hrs.. Two Legends in a Legendary car! Outstanding 👍
I really like interviews like this. Two guys - one that loves cars and another than knows how to build and design them Just straight, honest and no BS.
I'm proud. This car is the gold standard of quality, craftmanship and value. While we are at uncertain times, GM continues to keep it real from an engineering aspect. Hopefully, employee relations issues will get ironed out soon.
Love these sessions with Jay and Tadge. So down to earth and very informative. I wish I could get myself into a C8Z but unfortunately I can’t afford this car comfortably like my C7Z… the insane mark ups are probably the only downside (and im still a sucker for a true manual haha)
This is the type of in depth info we car people crave! Thanks for the time and effort folks!
It is great to hear the history of the technology and how this car got where it is today. the explanation of the two motors and the split in power from front to rear and Tadje explaining how they had to find that sweet spot between those two power delivery methods. Thre's a lot of tech talk in there but in more common sense speak and it is great to hear that.
Well, the math dictates they had to save costs somewhere. Not that it's a bad thing, but is an overlooked and most difficult skill in engineering. It doesn't take much talent to build performance with no budget limit. Maximizing the cost/performance ratio and choosing the best compromises and making those up elsewhere is very difficult, and Corvette has done it.
Again! - sure has been wonderful watching them evolve the car over the years - I'm sad that zora-duntov didn't get to see his mid-engine dream become reality...
Do I have this right? The V8 engine drives the rear wheels and charges the battery while the battery powers the electric motors that drive the front wheels. Ingenious!!! That said this guy looks like Clint Eastwood.
In the shop he's referred to as the "Clint Eastwood" of engineers because he makes everyone's day
Yeah it's a clever and innovative drivetrain. Hard to get right so power delivery feels natural and not intrusive, but it seems they got it right.
Of course a lot of the charging is provided by regenerative braking too.
Jay is a living legend and this content is a demonstration why he become that!
Simple, efficient, fun, and rooted!
A friend was recently looking at this car at a dealership in Souther Cal. There was a $50K premium adding to the purchase. He walked. He just bought one from a dealer in North-Central AZ with $0.00 premium. It cost him $94.5K. Good thing he didn’t have to add an extra $50K.
Hybrids rock. Mine is 13 years old and still smokes most other cars (normal hp rating) with very little effort and gets 35mpg. HV batteries still rocking almost as good as new after 150K miles.
What is it?
@@mcfero1 Fusion
I'm so glad I watched this so I understand the technology this is incredible . Complete separate systems married together in unison out high-speed that's mind-boggling.
I love that the chief engineer is excited about the things this car has to offer rather than just rattling off specs as a showboat of the company. He talks as if he wants to buy one and is proud of his teams input on designing it.
I’m still sad about how expensive the vette’s are now but I hope they can bring back some sort of baby i4 turbo version of this like the solstice/vue was.
I used to see Jay Leno on tv when I was 9. To see him now still doing his damn thing is very nostalgic. He’s always been that cool chill guy
Great video Jay and Tadge! Very excited Can’t wait to have an opportunity to drive one! What a beast!
Fantastic wheel package - couldn't be better. Five spoke is king.
I give props to the general for building all in house as opposed to vendors and buying parts from around the world. Now lets continue this with all the Generals cars.
It's not corny to say that your like it because of its American history. This is definitely one thing to be proud of! Love the car and the show. Thanks J!
The turn signal reminds me of that scene from Monty Python with the coconuts.
😂
This car cost over $300k here in sweden, almost the same price as a Ferrari or Lamborghini.
mark up is nuts... so much for the "everyman"
Most cars in USA are a lot cheaper for some reasons…
@Landcruiser150 Take a pickup truck here in sweden, the price is always a lot higher, almost 3 times higher and the insurance is so expensive that only companies use them, and the gas price is also much higher, more then double compared to the US.
What an amazing interview. I wish more cars were designed and then presented to public by the engineers proudly standing behind their creations.
I will own one of these. The how is yet unclear, but the determination is already present. Thanks for this interview Jay.
That was a fantastic video. Big Corvette fan here. I owned a C3 and a C4 when I was younger and I bought a C7 Z06 five years ago that I daily drive April through October. Not sure if I will ever upgrade to a C8 unless they offer a manual transmission at some point, but that is one amazing car. Thanks Jay and Tadge.
Unfortunately they made it "impossible" to put a manual in the c8. They made the central tunnel boxed off at all sides. So they knowingly killed the manual permanently🤦♂️😠
@@flexinclouds So sad... Half the fun of driving is rowing your own gears. I will always want manual trannys in my "fun" cars. Right now that includes a C6 LT1 Camaro and a 2020 Miata. Both have fabulous 6-spd trannys. No automatic will EVER compare IMHO. 🙂
Besides Porsche, and only on some models, what high end “super car” has a manual tranny any longer. Rocking Chair memories boys. Keep ‘em, if ya got ‘em.
@@flexinclouds You could still have a manual transmission sans the mechanical linkage
Gasoline engines and manual transmissions are so much fun. I'm glad I got to experience them, people in the future won't know what they're missing. ✌️
It's not like gas cars are just going to disappear. Just the crap daily driver ones. I doubt people are going to lament driving their Chevy cruz
Also, no steam cars. Oh, how i used ti enjoy the sound of that whistle.
Time to move on old people.
Would you want to ever jump a small powerful duracell battery car off an old fashioned hump back bridge?
Er NO!
But in a 1970's mini 1000, cooper box of a 1071cc, with the info I know now.
I would have paid xtrz for the complete engbox as a very rare and powerful engine and hard to find now cheaply.
Done worry we survived, and the Mini, maybe damage to the exhaust.
Slightly squished, and possibly two pairs of underwear, and the public house we nearly crashed into survived, and told not to say anything about it, to the parents. 😝🤣
I'm sure somebody said something like that when horse carriages went away.
Jay Leno
You are a true inspiration to me as an older guy (my self included). Your continued love for cars particularly sports cars will always keep me living to be in one. No matter how hard it may be for me to get in the thing to drive.
Bad Knees & Back…… I Love a sports car!
That's a beautiful car, and I am really impressed with designers' restraint when resisting the urge to over-engineer the body panels. This car is a wonderful example of understated class, respectful of it's heritage without cartoonish exaggerations. I love it.
Jay dressed up for this review!
Looking forward to this one. I just dropped a sweet custom z06 to an 83 year old man who had to wait 3 years to get it because of the pandemic. Poor guy really didn't think he'd live to see it!
I think 83 is the average age of the Corvette owner.
Yay! Are we all timing how long it took Jay to mention his McLaren? He's the Murray Walker of garage shows!. No flubs like Murray, but we wait for the magic phrase, and we love him for it!
I don’t know how many times I watched over and over the VHS/TH-cam video of this brilliant man when he developed the C5 Corvette platform and it totally transformed Corvette 🎉 He is an American icon.
From Union shops, that just went on strike. Best luck to the workers!
Super interesting video. I learned a lot about the engineering choices in this vette. 👍
love that Tadge wears a Timex Triathlon watch (humble), very knowledgeable and a great conversation to listen to. Thanks again! for a fantastic episode. and flip that seat belt over flat - Jay!
Jay and Tadge, you explain everything so well that i can understand what you're saying. Thank you both, God bless you both 🙏🙏🙏. Keep up the amazing work 💪💪💪.
Watching them get into the vett was classic! 😂
Great episode! 24:47
Fall into 😂
😅😅😅
When I get in to my C8.. I Is tried to be very careful.. lol😅😅😅
Great episode. It's always the best when they get an engineer on to talk nitty gritty. It seems like Jay really enjoys that too
Thank you Jay for an excellent video. What a great car, nothing any of us would have thought of from the C8 platform. Thanks for having Tadge Juechter offer all of the great engineering.
A really great car with lots of progression to come. No doubt the Eray RS will get the Z06 engine soon. They the ZR1 will get the Eray front drive, the Z06 engine, and turbo. The future is bright. A ZR1 with those speces at $150K will be just what the doctor ordered.
Love the part where Tadge mentions the Z06's owners bending over with their Wallets #DealerMarkups
Jay, the kind of guy that wears his seatbelt like he’s driving an ‘82 Datsun B210.
It is so fun when Jay really likes a car. As a viewer you get to just sit back and enjoy the questions we is genuinely interested in.
I took delivery on my 2023 2LT with the Z51 Performance package....what a car. My 5th Vette. GM got it right and then some! Great video.
*Jay's garage* on a Fri.! What a treat! ❤
⚡🔨
I want an EV. I want a little pickup virtually identical to the ones I had in the 90's and 00's except with an electric drivetrain. But people willing to sign up for a lifetime of debt and paying interest would rather have luxury and performance than utility. That's why most EVs are luxury and performance cars and all automakers stopped making 90's mini trucks.
A big factor with the smaller trucks disappearing is the 25% tariff on light trucks that comes from the Chicken Tax from the 60s that we haven't been able to get rid of...
@@MakoSDV the whole point of the chicken tax was to give American automakers an advantage. Even with that advantage American automakers knew they can make more money selling midsize pickups with more luxury and performance to people who didn't have any money than selling utility to people and companies paying cash.