The Psychology Behind Good Advertising
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- เผยแพร่เมื่อ 23 พ.ย. 2024
- Ever wondered why some advertisements just tend to stand out more than others? In this video, I take a look at the psychology behind good advertising.
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Great post. One key in emotional marketing is the use of music. It enhances the experience and ties your emotions to the content.
That's actually true. Thanks so much for this 🙏
Thank you so much for this
music invokes the subconscious of the subconscious
Showcasing the outcome of the product by addressing the right emotions, can help a brand create a strong impact. In the end it should be less of an advertisement and more like an awakening and hope arousing.
"Who am I?" is really what underlines advertising. Brands are simply trying to give you an identity via advertising. That forms the core, the foundation of it. Being a small biz owner and having no orthodox education in business, I try to figure things out on my own. For long, I was not being able to figure this one out - what is at the very core of advertising? Today I know and understand. Thanks a ton. ❤
If you wouldn't mind could you explain this a bit more
Unnecessary crap, stupid and boring especially at sporting events, people go to watch a game not look at crappie advertising logos.
Great video! The ending is deep and unsettling, but true. The economy runs purely on our desire to "be someone" - an ideal. Today we have more choices than ever before and also more anxiety. More comparisons. More pressure. It's ironic that we'd probably be happier if we had less.
Thank you for your comment! 🙂
Importance of good advertising: In a saturated market, where choices abound, good advertising distinguishes products by either highlighting their qualities or evoking emotional responses, playing a crucial role in consumers' decision-making.
Emotional appeal in advertising: Successful advertising often relies on creating a strong emotional connection with the audience, with memorable campaigns focusing on feelings and associations rather than explicit product details.
Building identity through advertising: Advertising helps individuals answer fundamental questions about themselves by providing a shortcut to decision-making, offering a pre-packaged identity associated with a product, and alleviating the burden of self-determination.
It seems the key thing to draw from this is SHOW, DON'T TELL. It's difficult to express value through logical words. It is easy to FEEL value through emotional words or visuals.
Best advertisement is subliminal advertising
That second fragrance ad really works at having an impact on you.
My teacher sent me here 👍
Same!!!
Mine too!!!
me too
same
Same here
Advertisement is art on making them feel the need that they don't. There is no mind but only needs and compulsions.
its amazing that people still actually watch commericals with adblockers and DVR. I honestly haven't seen one for about 10 years
You may have adblock on your computer and phone but once you step outside ads are unavoidable
I was very successful in 100% commission ad sales when I was younger. I got to work with many businesses of various sizes and Scopes. I understand the value and reality of stake holder capitalism. I also remember working with muscular dystrophy patients and how valuable proper ADA certifications are to families. And, working as a volunteer at a suicide prevention call center… there’s not a lot of “markup” or “margin”, on keeping people attached to a world which can be very unfeeling… but, the family’s would certainly find Value in that work.
Sectors and markets matter.
That Giorgio Armani commercial was so good that I ended up buying the cologne
Damn didn’t expect the video to go so deep. Very well thought out and written!
Great video man, it is really spot on! You nailed it with the Emotional response versus the Thought response, and how much better in certain cases, if an ad campaign can effectively combine the two! Such as in the Giorgio Armani, and many movie trailers.
Thank you for the comment 😊😊
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GREAT VIDEO! I am watching this for a little research/ ideas on the psychology of selling for a blog post article I am working on for my new blog My Minimal-ish Life. I would love to feature your video and give you credit/link for folks to watch. Can't believe a train/subway would want to have a voice start talking when you lean on the window? That takes the cake on advertising.
Thank you so much for your comment, and I'm glad you enjoyed this video! Feel free to feature it on your blog ☺️
The scene from Fight Club😍
Hello, in my opinion, you spoke very generally and the examples you gave do not have any statistics of success or failure. I hope you will be more detailed and in-depth on the topic of advertising in the next videos
When I saw the McD's logo at the start of the video, I knew I had to stay and watch
The digger one deeps into these things the closer you start to understand everything that has been going on
Vry effective vdo bt.as a. Professional in my opinion advertising strategy need to b developed in close association with social studies nd culture factors of the consumers.perception r built depends upon the role of a an individual in conceiving nd understanding communication
. State of mind, latent expectation related to consistency in perceiving the message nd other factors substantially contribute to Advertising strategies.Adversting should be delivered in such a Innovative way that it becomes eye catcher for consumers nd shud be in effective nd simple language in brief in my opinion.Vry inspiring nd motivational lecture nd presentable.
so if we want to sell products, highlight the feeling, touch the deepest in the subconscious mind of customers, along with attractive packaging. And as a customer, we should choose products carefully.
Im in crisis mode because I cannot watch this video and pay attention to what he's saying. I guess I'm also learning that I am a visual learner because I know I can't just listen to what he says on its own. I feel so uncomfortable in my body right now because I'm discouraged from watching the video, but I want the information I know it has.
watch it twice, once with just audio, and second with both video and audio
This is so relatable it’s uncanny
underrated channel
Advertising is much more efficient than many people think
Theory : ads try to be appealing, soothing and desirable.
Reality : ads use cheap and annoying music with claps and ukulele, the volume is way too loud, they speak so fast it makes you angry, the voice over is really bad, they play it twice in a row and they say "Before consuming our toxic chicken, be sure to ask your doctor about it."
Can you give reference of ur study material on this topic? I want to read.
Advertisement is very important
I appreciate the effort
That was a great video! I'm an ad copywriter myself that was thinking of doing something similar, but can't figure out the part about getting copyright strikes. How did you manage to put all those ads in the video?
Can you link all the advertisements you used? I'd like to analyze them one at a time
Please upload more advertisement videos
Hi what’s the movie at 1:47? Where the guy puts on the sunglasses and sees “No Independent thought”?
Hello, "They live" by John Carpenter its called,enjoy.
They live
Your video was so good
i forgot to listen you!
Back when 'gay' meant happy
😂
so it wasn't just me
And toilet water meant perfume!
Good times
*What do you mean? I'm both happy and gay at the same time.* 😅🏳️🌈
First step: Ok with being a bottom feeder, being manipulative. And ok with making the world a worse place. I'm lovin It!
It is a manipulative system that strives to replace the core of a person - being proud of oneself because of your achievements and just because you had the strength of character to decide to be proud of ya - with a product that can be a lotion, a substance for eating or drinking, a makeup and so on. It is like offering a man dying of thirst a glass of salt water - you always have to have more. In actuality people can survive in abysmal conditions on horrible food and be much more fit, agile, alert and happy than modern consumers are, but that's what ads try to convinve you isn't true. That's why the Greatest Generation had more honor and integrity in a finger than most modern Americans have in their own damn body - despite the fact that they were much less educated and much more ignorant. They had the front porch, the car and 2-3 brands of basic foodstuffs, and were perfectly content. The moment someone was able to convince their kids to forsake their moral core - being moral for morality's sake, being proud of yourself just because you said so - the idiotyssey of consumerism began.
Wild read lol
hey how i can understand more about that "manipulation", what should i study? neuromarketing?
This video iS GOLD
did she say toilet water?
Yup
thats what it is in french
In French, it was "Eau de toilette", the (scented) water for your daily preparation
Thank you
funny how as I was watching this I got bombarded with ads ever few minutes
The word "good" implies a moral choice. This video is about EFFECTIVE advertising.
In today's world, blurring the lines between these two words is deliberate.
Since we live in a world where we increasingly don't know what we want, we will be told what we want.
Will we then be able to say "NO"? Is that not the ultimate goal?
Great content!
great video!! what's the name of the movie 7:48 ?
It's a series called Mad Men 🙂
Not a movie. A web series on Netflix called mad men. It’s worth a binge.
Yeah, good advertising is very important 👌🏻
Stop advertising, that song won't get over 5,000 views in 7 days...BET😅...🤣🤣🤣🤣
Booooo, your music Sucks😅😅😅
The first few seconds of this video were so confusing after getting a Burger King pre-roll ad.
wow that last comment a little bit confusing, were going to say its oke, but how do we sell products that says its oke? like Air Jordan, we want to be Mike!
Mad Men brought me here
6:30 - where did you get this clip? My teacher made something similar to this a long time ago.
It’s from the movie the seventh seal
@@dawitn.m.1965 ty
I think its an old norse movie from I THINK 1954, look for "knight playing chess death" or something and I think youll find it
knight playing chess with death Is the name nevermind. I had no idea xD, I just remembered the scene
Helpful
"There's a good reason emotional advertisements stood out to you."
Yes, it's because they frustrate me with how pointless they are. Emotional advertisements, outside of things that actually denote emotion like adoption or environmentalism, are completely useless because they provide us with little to no information about the actual product, but rather provide a sentiment they want to associate with a product to make it seem more special than it actually is. Plot twist, it doesn't, because not only does virtually every company employ emotional advertising, the sentiment has no bearing on the product.
I actually preferred the Escapade ad to the Giorgio Armani ad. I actually liked both but for different reasons. The Giorgio Armani ad was artistic and evocative and as an artform, might find it's way into an ad playlist to be enjoyed for what it is. But it didn't make me want to buy the product. It actually made me interested in the composer for the music, the model, and the director of the ad. Basically everything except the product. The Escapade ad was informative and tailored to a specific taste, which, if that taste applied to me or someone I know who is into fragrance, actually inspires interest in checking out the product to buy.
So from an entertainment perspective and stoking interest in the elements of the advertisement, Giorgio Armani wins, but for inspiring a potential purchase, Escapade wins.
That said, I'd never purchase anything based on an ad alone, but at least an ad like Escapade's brought me one step closer.
thank god my wife is alergic to perfume! not just for her but for others that think they need everyone in the room to smell them!
The invaluable insights in this content are life-altering. A book I read with like themes transformed my beliefs. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint
Thanks
I was sent here by my teacher - Sunway uni
What're the names of the movies referenced in the video?
I liked the first perfume ad wayy better because it focused on the woman's feeling about herself whereas the second one, clearly, is not meant to attract women but to attract men. Like male gaze to the extreme. "Etereal beauty?" no. "Sex object," yes.
Exactly… the ad touched on points like
portability (able to carry along in your purse),
benefits- feel lovely and self assure
the second ad for me just has great music and a sexy woman. I guess it targets specific people because it doesn’t speak to me.
Not really, the second commercial has an attractive woman yes, but it’s more than that, there are also the environment, the forest, rain, to bring out the concept of the product.
I feel like its more honest and just says “That’s what it is” which you can refute if wrong. Meanwhile the other is just trying to sell you based on your lifestyle and emotions. That’s what I think at least.
"How dare a woman be attractive"
@@ericeversole7943 that’s not the problem at all. It’s just that the first perfume ad seems to be catering to women and the second to men. As a woman (and an attractive one I might add) the first ad is more engaging to me. But men buy perfume for women too, and the second ad capitalises on that market.
Modern advertising: the Barnum Effect in full effect
On yeah....you seeeeeeeeee...........it's the advertising .
Whats the Movie at 7:25 please 🙏
That's a series called Mad Men
What was the movie with sunglasses?
They live
thank you
Hows up on the top?
Nice
"choose a gay adventure" kek
If hour want to make a creative advertisements, watch this video.
However if you want to make a converting/sellable advertisements, follow Ogilvy's principles of advertising.
The crazy thing is I have seen eyes prettier than in the Armani ad with the woman
America is one bad commercial
Lol why you say because the rest of the world also loves this commercial
@ 0:32 is from which movie?
We don’t talk about it
First rule of fight club is u do not talk about fight club
WHOEVER INVENTED THAT ICONIC WORD WHEN DESCRIBING WHAT FEELINGS IT IS TO USE THEIR PRODUCT WAS "ENJOY" I'M NOT SURE WHETHER THIS WAS EVER PATENTED BUT IT SURE PACKS A PUNCH WITH MILLIONS!!
Great
I gotta get me some of that toilet water. 😅
do I need it, can I afford it, and can I survive with out it?? ask your self!
Watching this for a school project lol
I love Don Draper 👹
There is no good advertising. It's all garbage I don't want to pay for.
Advertising comes from biology actually bad advertising is garbage
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Toilet waters and gay. My how words have taken on new meaning
What toilet water mean now
Flip name brand, Store brand for life!
Owwww..... they got me! :(
Yes
Poetic revelation: the essence of refunds
Is this video just more advertising
Advertising period is good
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Where is the subtitle?
Go to "Settings" and turn them on....
anybody know the name of the movie at 7:23 ?
+1
It's a series called Mad Men
It’s on Amazon prime if you have it
Madison Avenue is more successful at shaping our cultural values than we usually care to know or talk about. Corporations, through advertising, have taken over the role of both the church and government! We conform to the norm so we don't become ostracised or eaten! If you subscribe to what everybody else subscribes to, you won't stand out for possible ridicule, nay, definite ridicule. The subject of stand-up comedians is usually the marginalised, already the easy targets of low-hanging fruit. Comedians usually punch downward, with the notable exception of George Carlin. R.I.P.
Today we are considered successful if we display relatively rare things for others to see. Our quest for exclusivity is our collective life's work. However, what's good for the corporation is not necessarily good for the community's mental health. Now, you are considered a moral reprobate, deserving of violent punishment if you are not interested in or able to purchase status symbols sufficiently impressive for the jury of public. What's that? Mob rule? Stupid crowd rule? The president should be able to be a poor person, for instance, if they were sane, genuine people of good character, but NO! We all know we, the people, will never allow it. Individually we are smart, but collectively we are drooling half-wits! Myself included, of course. 🤪🤡🎭
❤❤❤
wow(i'm korean)
hi
Pro tip for aspiring artists and story teller GO INTO ADVERTISING AND GET GOOD AT IT people **will not** listen to you otherwise.
Wow!
name the movies shown in this example?
1. Fight club
2. They live
3. Mad man
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the only advert I like is just eat snoop Dogg because it has snoop dog and some john Lewis adverts that's it apart from them their is no good adverts
Happiness is allmost un-attainable best settle for contentment! rise up againest falseness!
I wonder who the target market is for Armani lol like okay pretty woman walking through rain forest. So what? People these days have the attention span of a peanut. Do you really think they’re gonna sit there and decipher that?
MINDWASHING!!! 😡
OK - IM SOLD
Phycological warefare
People watch the game only to see the advertising! Can you believe it?