adidas Ultraboost Launch Event Inside Look

Last week in New York City, adidas Running touched down on Wall Street to unveil their latest launch to the world. The adidas Ultra Boost, a snug, sleek and bouncy combination of the brand’s beloved Boost technology and pristine Primeknit construction, was displayed, tested and explained to a group of media members from all around the globe.
Get an exclusive look at the event in the video above. Packing 20% more Boost than previous models and a retooled Primeknit construction that is more form-fitting than ever before, hear the performance insight from the experts that worked on the shoe. Look for the adidas Ultra Boost to launch on February 11th at adidas.com for $180.

[@RobertSchuster68]

Boost is really the best material ever in the history of running shoes. I'm using it now since 3 years, and it still has the same cushion. BASF and Adidas did an amazing product, that changed the game for ever!

[@MichalTenCalka]

Been using Boost 2.0 for over a year. Best running shoes ever. Can't wait to get my hands on new model.

[@HeatLedgerKicks]

Pretty cool seeing the shoe in all its parts. The boost system is seriously comfy.

[@TramaneCardellEchols]

Definitely looking forward to copping a pair of these durability and comfort is everythingwhen it comes to running shoes

[@vonh101]

Adidas is lookin like a serious threat to Nike now.

[@goodjulio123]

Adidas been better

[@Ceno3000]

Not really

[@ToughLuckStudio]

ADIDAS is killin it right now.

[@BlackenedNL]

Will check these out in the future

[@iLeGaCyyyyyyy]

Crazy the type of technology going into these shoes

[@Aleeeex]

These sound liek the best shoe ever 4 comfort 2 mi but am tryin to get the Aunt Pearl KD 7 so am in a bad spot

[@Willashplym]

This Is dope

[@GuerillaGato]

Most comfortable shoes ive ever bought in my life are the zx flux so far

[@richieh7476]

I wonder if it is possible to get this in a cleat, I'm tired of having to buy insoles to make my cleats actually comfortable and not make me sore

[@javen69]

Adidas has baseball cleats with boost but I wouldn't doubt they're working on that right now

[@ramonsanchez9473]

I have no doubt that they are working on boost insoles...

[@kevoneatmon5017]

That's gonna be hard because most football athletes don't like the lagging feeling on sinking in while running but more than likely they'll make a cleat soon no doubt

[@richieh7476]

football isnt the only sport with a cleat. I more so meant baseball

[@kevoneatmon5017]

Ohhh sorry when I see cleat I automatically think football

[@RoyceIsTheChoice]

how much $ for these?

[@standupguy4205]

Reminds me of a nike presto

[@gkollias14]

I've tried them to on but being so cushioned I don't think it's healthy for the feet....

[@fourthwrld]

Ultra boost tubulars anyone?

[@MegaEpicBurrito]

No

[@casualscrub909]

music??

[@UhhhhhnooOOo00oO]

If they would teach people how to run properly...there would be no need for heel boost....but then sales would not go well. Paved streets/asphalt/concrete and our feet not being accustom to hard surfaces (due to shoes) is why humans want these now. Not properly learning to walk due to shoes. Go barefoot and run (let's say on dirt or grass)...see how much impact is on your heel or the rest of your foot.

[@carsonbassett6551]

throw this in a hoop shoe

[@TheNguyenKing]

Drose 5 and crazy light boost

[@35mmOn35mm]

Tyas Nguyen d rose 5 are too stiff wait for the 5.5's

[@srl0003]

I hate the look of boost. Looks like packing styrofoam

[@turbokirbo9972]

2nd

[@rogueman6183]

aye first commennt

[@Yanissnanish]

only blablablabla

[@Aae.X.]

adidasallday over NIKELICKERS

[@ThatFellaDownUnder]

I'm highly doubt Adidas wear them and get injuryed