I worked for a Korean woman that owned a salon (which I later managed). There was a Korean woman that was my aged that worked there as well. I learned SO MUCH. The education and training they receive in Korea is FAAARRR more advanced than anything we receive in the U.S. I was fortunate enough to learn some of the techniques from the other Korean stylist. She had the digital machine like the one in Guy Tangs video and the last one you showed. I assisted with a lot of the perms she performed on her Asian clientele. It was very involved. Again, I was fortunate to have those opportunities to learn more advanced techniques. It is very involved. There is a lot to learn. Asian hair is some of the most difficult hair to work with. I could go on and on about what we did, different techniques, products, clients, their hair, what most desire for their hair….SO MUCH! It’s incredible. I cannot express how much I appreciate their culture and how incredibly grateful I am that I was given the trust to learn what I did.
So awesome you had that opportunity! It’s not surprising what you said though regarding how much more they learn compared to The U.S. (Btw, my best highlights ever were actually from a Vietnamese lady who used an interesting technique: color only. No developer. I got compliments from men, that’s how awesome it turned out 😎)
@@kelseyhumphrey4538 it actually was to make golden highlights. And they were great money pieces. Like I said, even men complimented me on them. (I don't need to be right. I'm just sharing what I experienced.)
@@peekaboots01 well you'd have to do a bit of traveling. She is in Laos. When she told me what she was going to do I gave her the what are you talking about look. Then she pointed out that the young girl working for her had the same thing done. I loved the result I saw so I just trusted. And never looked back...
I have been getting digital perms and straights for over 20 years and can honestly tell you that they can literally give you whatever look you want. Also, you really don’t need to dry your hair. You can air dry it and just twist it a few times with your fingers and it will look stunning. Same with the straight.
doesn't it damage your hair in the long run? And do you have thick hair? Mine is thin and not very strong even though I finally started to take a really good care of it some time ago :(
@@dianatrif7085 depends on where you get it done. It’s technically cheaper to get it done in Asia (China, Japan, Korea, Philippines for sure) I go to a few salons in Hawaii and due to certain things like machine and chemicals for it being imported I usually pay roughly between $200-400 depending on salon and my hair length/perm style. Haircut is usually included and I normally tell them to keep it at shoulder length so I can grow it out a bit
I’ve had this done several times. In the states, I’ve payed between $180-250 for medium length hair and this process takes 5-7 hours to do. The results have always been worth it to me since it looks so natural.
Mine didn't last long. It disapeared completely after the 3rd wash... But I think it was bc the machine didn't work well... or it's just my hair that are too tough. My sister saw some of my hair came out nearly straight after being heated for 3-4 hours :(
Koreans do digital perms often! I prefer digital perm myself. It maintains curls/volume in the hair with less maintenance. The curls loosen over time naturally.
😂I died laughing when Brad almost falls out of his chair at the end and reacts the way he did. I watched it atleast five times. Love this video and the Korean Perm. And Brad, you have a stellar personality that just draws my attention to you so easily. You're awesome.
I got a digital perm on my virgin hair so I wouldn't have to do much with my hair when travelling for business, and it was the most amazing hair I've ever had. Looked great, so easy to maintain. Unfortunately I got it at the end of February 2020. 20 days later, I was in lockdown, no more business trips. 😅 I had 6 months of great hair in zoom calls. There were plenty of places offering it here in Sydney and it was only a couple of hundred dollars, would 100% recommend.
@@Msfitness3The perm will naturally fall out over time, so that's all it lasted. It can vary between people and hairtypes, but 6 months is about average. But even without the curls, the hair that received the solution was straighter than my regrowth which has a slight natural wave and is really thick.
@@xmichellex007x links shared in response to E B's comment. 😊 EDIT: it looks like my comment disappeared, maybe because of the links. 😅 The place I went was Takeshi & Team. I also recommend Blu Creativity who have digital perms listed as a service- I didn't get the perm with them but had a previous great experience with them for cutting/styling. Both are in Haymarket.
i got a perm in Korea and it was exactly like the 3rd person i never had such beautiful hair not damaged at all. i had virgin hair tho and my hairdresser legit had me reply to a questionnaire to make sure my hair could take it. he refused to do a perm on my friends damaged hair, really professional! it was not even expensive! i’ll do it again in a heartbeat. it lasted for more than a year too, truly magical
Brad is like the only person that I believe when he says I'm beautiful. I know it sounds silly but it's just something about the way he says it. Thank you Brad! Also, so glad you didn't fall off your chair!
This just looks like a modern version of the old school perm machines they used back in the 40’s/50’s. Those ones were admittedly a little scarier to look at though.
Yes! That was my first thought! I saw one years ago in my local historical society. That was FREAKY. They had some creepy looking mannequin with a horrible wig hooked up to it. It was nightmare fuel, but my weird ass loved it and thought it was so cool. Lmao
@@Sparrow-lh9qk my mom is a hairdresser and has been since the 80’s, she showed me pictures of them when I was a little kid and explained them to me. Both my grandmas used to get their perms with them. They were apparently quite prone to burning your scalp back then.
Brad is the ultimate hype friend we all need! And with stunning hair cutting skills and supplies we can access, he really makes sure we are always looking and feeling our best 💜
Watching your videos as a beauty school drop out makes me feel like I probably shouldn't have dropped out because literally, I screamed at the last video and we both "oh my goddddd"ed at the same moments. Her hair in the last one was just SO beautiful, so healthy, bouncy, shiny! I feel so much passion towards hair in general because I have a lot of thick, COARSE hair. I wanted a perm so badly as a child but no hairdressers would do it because they said it would "ruin" my hair. My hair has been bleached to oblivion and back with 40 vol, my hair is near indestructable. It makes me sad I missed out on my childhood dreams of volume and curl because this method apparently wasn't available back then!
Digital perms are now common treatments in the Philippines! I used to feel so pressured to keep my thick naturally wavy-ish straight-ish hair stick straight due to dominant western beauty standards in Asia. But I decided to get one done in high school and that was the first time I felt like my hair was beautiful. Since then, I’ve been trying to transition my hair back to its natural waviness even after the digital perm “wore off” and I ended up cutting it. I’m all for embracing your natural hair and this was one of the turning points that lead to it.
I always thought straight hair was an Asian thing. Since most of the Chinese students I went to school with used to get them done regularly. And those very sharp haircuts that you don't really see in the west (they do look very pretty on black hair).
@@annafirth6738 that's true. Westerners however straighten their hair to achieve that. Eastern Europeans too, where I'm from. They prefer straight hair. More manageable I guess, more "tamed". I used to straighten it a lot too to keep up with the trend,and because everyone preferred it. But it's too damaging. I haven't put heat on in many years now, trying to keep it natural. I guess everyone wants what they don't have.
@@md.md16 I've got those surfer waves personally, and if I don't preen them right it's just fluff. You're too right people want what they don't have 🙂 I often think of some (black) comedian lamenting that he felt so jealous when white peeps ran their fingers through their hair (I can't remember who). But I love the lovely braids and fro's. I can see how traditional black hair would be difficult but there's a bit of me that's always a tad envious when I watch hair videos and see some amazing styles.
@@annafirth6738 We just have to find the right style for us to rock it 🥹 which is not easy. I live in the UK now, but I can't find someone who knows how to cut wavy hair, to best suit me. I just do my best at home, I don't do layers anymore, they never come out right, for some reason they turn towards outside, if it makes sense, not downwards to look nice. I just keep one lenght. 🙆🏻♀️
I got a digital perm done a few years ago and it was the ONLY time I was happy with a perm. It kept the shape pretty long too. But the process also took FOREVER!!!
I've always hated my naturally curly hair. But after seeing what people do to themselves just to get the curly hair I have every day makes me appreciate it a little bit more... It's still a pain in the ass though😂
I used to hate my curls. Now that I am older I love it. I grew it out super long and it's just so much easier for me to take care of. Can't believe I once tried to chemically straighten it. SMH. Embrace those curls!!
@zombieebunny The only thing I can personally think of is a very thick hair mask. The Garnier Nutrisse ones work pretty well and are not expensive. They work with my hair when I'm struggling. If that doesn't work you can always try a leave in conditioner. With curly hair you want a decent amount of product to keep it from frizzing out. Texturising mousse on the roots for the lift and body you want. And finish off with a little extra hold hair spray for hold. And if you want add a little hair gel for the edges. I hope I helped you out a little bit. These are just things I've done with my hair to help control it.
@@vanityplates3125 you could try a curl cream. I've used one for a while and has done wonders for frizziness and curl definition. I use a custom product from prose but I'm sure with some trial and error you can find the right one
I had a Korean digital C-curl perm for my really frizzy and fine hair too but it was not fancy contraption like that. The first time I got it done it was terrible as the frizz was still bad and I went back to the salon. The owner did some work again (Not sure what she did) and after that it was great. I love that the Korean digital C curl perm does not give me hair that is so flat (compared to the traditional straight perm) and lacks volume. I still manage to have a bit of volume despite my texture. Love Korean digital perm.
Interesting to see this old technique gain a spotlight again. Got my first digi-perm in the early 2000's and even then I remember it was old technology lol. But my curls lasted so long like 6mo minimum (and my hair hates holding any shape). However curling technique matters a lot since looking back, some digital perms can yield curls from another era and definitely look more old fashioned. Nice to see the technique has somewhat updated itself here to yield a fresher look.
This is the kind of thing that revs my engine. When I was in cosmetology school back in the 90's, we studied the history of perms. The earliest perms in America used a heat delivery system very similar to these, but with much more potential for damage. If I had stayed in the business, I would probably have been a perm specialist. I still give my mom perms 25 years later.
Yayaah!! I'm definitely perching the merch on your jewellery. I love jewellery to, but unfortunately haven't be able to treat myself lately. So yeah, definitely going to treat myself. Loving the new merch Brad. Thank you. X👍🏾😁❤️
Wow im so envious right now, so many different techniques to create natural looking beautiful curls and waves. I have never seen stuff like that here in austria. There are so many different steps to follow, amazing
This looks a lot like the old-fashioned perm machines of the 40's and 50's. When I was a kid I used to see them in beauty shops but never had the pleasure(?) myself.
@Lord Voldemort just saw you on Charlotte's video yesterday, was I supposed to get an owl but wasn't at my window that day? Did my owl not forward to my new address? I have moved a lot...
Brad having a hairgasm over the way the hairdresser combed the little hairs in, how he blowdried the hair and the final product. It looks amazing btw. I want that.
I never realized that ‘digital perm’ is a Korean thing. With our natural straight hair, we Asians are obsessed with making curls. When we say we’re going to the hair salon it is taken granted that we’re getting a perm of some sort. :)
So in Brazil the straight hair is everybody’s dreams. We have a lot of procédures to maintain the hair straight. The curls are cute for young girls only. It is a general preference that I dont agrée that much.
@@dlilwon I love afro hair but my hair is so damn straight that even that korean digital perm fail to make a good curl on my hair 😂 Let’s just appreciate what we have. Your hair looks gorgeous (if your profile pic is your selfie)
We all had digi perms when I lived in Japan, they are amazing! Super easy to take care of, even if you are bad with hair stuff and they always look so natural!
This is almost spot on of what I wanted when I was younger. I wanted Julia Roberts hair in pretty woman so bad! I wanted huge bouncy curls without having to spend hours on my hair each day. Still jealous of those curls. Lol!
If you grew up in the 90s (aka without the internet) with curly hair like that, chances are it wouldn’t look like that due to the lack of knowledge on hair care for curly hair. It’d probably be a frizzy mess and you’d have grown up hating your “frizzy, unmanageable” hair.
@@gummy5862 lmao don’t lie, some people still managed to tame their curls properly. “Chances are” what a weird comment to make. All sis said was that she wanted the same curls as Julia Roberts lmfaooo
@@ejhdbegbeidishdj9358 I knew a girl who couldn’t manage her curly hair literally 1-2 years ago and kept using a round brush to brush her dry frizzy hair. Believe me, every girl you see with “frizzy” hair is a girl who abuses her curls.
Okay, I'm 247 years old but I can actually remember when we had those strange looking perm machines in this country. Each curler was attached to a cord that was attached to a machine and enough heat was generated to "set" the curl. I never had my hair done on one of those machines; I just saw them in salons. I did a double take when I saw that perm machine in the first part of this video. Takes me WAAAAY back. I've heard that there's nothing new under the sun and THIS certainly isn't new. It may be new in Korea but the last one I saw in this country was in the mid-60's. I think on the ones in this country the curler was actually a part of the machine but on the Korean model the curlers are separate. How tight the curl is depends on how long you leave the curler in. Just take them out sooner if you want a loose curl and leave them in longer if you want a tight curl. I never thought I would ever see one of these monstrosities again.
Okay I saw this machine when my mom went to do her hair and I wanted used on my hair. I thought 💭 it was cool and wanted to see what it did. I would want it still done 😊
I recently dyed my hair back to my natural colour to have it healthy rather than pink, and now I’m living my hair dreams vicariously through these kinds of videos. 💖
I just LOVE when you give such positive feedback to other cultures/stylists/etc, it’s so refreshing! You are the best Brad! My mom owns a salon for 15 years now but it would be a dream for us to meet you!
Brad you always make me laugh. Your so unapologetically yourself and it’s so refreshing! You turn my day around. And your so relatable, ‘ I want everything but I can’t have everything 😂’ your just pure awesome sauce 🥸
I had a digital perm in Japan almost 10 years ago. It was fun and very easy to dry and style. Looked more like large ringlets on me, maybe because i have fine, non-asian hair. Straight perms though, those were my jam!
Yes!! Thank you! So many people have never see those permanent wave machines, but I've always thought they were so cool. I really want to get a digital perm now since I always wanted to be strapped into a perm machine like that hahaha
Right! We were shown that when learning how to perm in my cosmetology school, I always thought it looked neat, but it was so iffy whether you'd burn all your hair off back then. I like the digital aspect, it seems slightly safer at least lol
Yes...I often wonder if Brad knows anything about the history of hair dressing? I've done so many of the techniques he criticizes. Though coloring hair with sharpies is a new thing... Love his videos though! He makes me laugh!
I feel like they would need to have you sign a paper certifying that you're not pregnant or wearing nipple piercings before they hook you up to this thing.
Thanks to you I am embracing my natural hair more then ever. Watching your videos have given me the confidence boost I needed. Thank you so much Brad💖💖💖💖
Those perms came out beautifully. However, I must point out they were done on Asian hair, which is thicker and is known for being able to withstand a ton of treatment. If I was to have that last perm (deconstruct/reconstruct the hair bonds, twist, heat steam, brush and set) done to me, my hair would be fried. 😊
Those hairdressers have got some amazing skills. I've got waves naturally which I hate always wanted straight hair think I'm going to start loving my curls now thanks Brand Mondo.
Wait, the last one was mind blowing. It looked amazing and like he used curlers, no perm here in the UK comes out looking that amazing! I am shooketh!😳😲🔥🙌
Who else is with me That Guy Tang and Mondo need to colab? That is goals. Maybe they did and I missed it but I never found that video. I would so be hyped if they did. The energy level would hit the roof and beyond.
OMG as a hairdresser that last technique had me gasping in horror at first and then I was in COMPLETE AWE. that man is a perm god! what a beautiful result! xO
I actually had digital perm before from 2012 to 2019. Every year i always have my hair refreshed but ive finally moved on from perming because i already bleached my hair lol. Digital perm is really gorgeous and less maintenance (for me) i just twist and scrunch my hair after every shower and just apply hair product for it to stay the whole day.
Brad. PERIOD. We need a perming on extreme long hair. Like I’m not talking to the shoulders, to the elbows. Like TO THE BUTT perm on a hair. I need it!!!
This makes me think of the vintage permanent wave machine. It’s actually a very similar process except they say “digital” now. If you google vintage perm machine you will see pics that are basically the same.
They couldn’t do loose curls or beach waves. I think it’s more the technique with updated technology to bring less damage to your hair and the fact that you can’t get these perms in non-Asian salons
I have thick, somewhat wavy Asian (Korean) hair, and my mum loved the results of how natural the curls came out! If you’re able to, I’d highly recommend you try it out if you can! ❤️
lol i JUST did these digital perms last thursday i’ve been doing perms like this since i was 4 yrs old so i never thought this technique would feel so new to foreigners the feeling of your hair being pulled upwards and the moment the hairdresser unravels the thingys it’s SO satisfying so happy you discussed this in your channel😍
Omg, Brad. I think you need to indulge your urge to learn about Korean perming. I love how excited you are about it and how intense your reactions are !!! 💗
I lost count of the amount of times I lol to Brads comments. He was saying what I was thinking. hahaha I'm not sure I'd jump on a digital perm for fear of destroying my hair but these results are wonderful.
Started getting these once a year since I was 19. I love it so much. A few things about this perm: 1) It’s a hot perm, so unlike a cold perm, it’s more curly when dry, so you don’t use mousse or gel. Because you don’t use mousse or gel, the styling while blow drying is very crucial and you can do so many different styles. 2) Because it uses heat, you can’t do it all the way to the roots unless you want it to burn your scalp, so that’s why in the first video, she choose to do an additional root perm. It gets kinda hot during the process, especially around the ears and neck 3) I have long hair (to the small of my back), so it takes 4-5 hours each time for me. It’s a very long process 4) It also isn’t very damaging for me despite what stylists have told me. Not sure if it’s because of my hair type, but I’ve never had damage from the perm. I have gotten damage from the styling process after the perm (using high heat from the blow dryer), but that’s more because if my carelessness. 5) It’s very highly recommended to have layers with this perm if you have longer hair because the perm along really shows up on the bottom 1/2 of the hair, so without layers, the line between curly and straight is very obvious
When he was breaking the bonds in her hair, I was also terrified. I have seen this happen by accident in Cos school when someone would use a acid instead of alkaline. Its insane that he brought her to that extreme of a bond break. I was freaking out with Brad 😨
I love your reactions haha...It was so fun watching you react to the videos. Just spotted my hair stylist Jameson in your video, he is literally a digital perm God! Digital perm been around for the longest time in Asia. I first did it 15 years ago and yes it looked just as beautiful.
I worked for a Korean woman that owned a salon (which I later managed). There was a Korean woman that was my aged that worked there as well. I learned SO MUCH. The education and training they receive in Korea is FAAARRR more advanced than anything we receive in the U.S. I was fortunate enough to learn some of the techniques from the other Korean stylist. She had the digital machine like the one in Guy Tangs video and the last one you showed. I assisted with a lot of the perms she performed on her Asian clientele. It was very involved. Again, I was fortunate to have those opportunities to learn more advanced techniques. It is very involved. There is a lot to learn. Asian hair is some of the most difficult hair to work with. I could go on and on about what we did, different techniques, products, clients, their hair, what most desire for their hair….SO MUCH! It’s incredible. I cannot express how much I appreciate their culture and how incredibly grateful I am that I was given the trust to learn what I did.
So awesome you had that opportunity! It’s not surprising what you said though regarding how much more they learn compared to The U.S. (Btw, my best highlights ever were actually from a Vietnamese lady who used an interesting technique: color only. No developer. I got compliments from men, that’s how awesome it turned out 😎)
@@everythingisaworkinprogres5729 that would be lowlights
@@kelseyhumphrey4538 it actually was to make golden highlights. And they were great money pieces. Like I said, even men complimented me on them. (I don't need to be right. I'm just sharing what I experienced.)
@@everythingisaworkinprogres5729 that's what I want. I hate bleach. I wish I could go to that lady because no one understands.
@@peekaboots01 well you'd have to do a bit of traveling. She is in Laos. When she told me what she was going to do I gave her the what are you talking about look. Then she pointed out that the young girl working for her had the same thing done. I loved the result I saw so I just trusted. And never looked back...
That’s like the perm everyone wants but all stylists say cannot be achieved. Love!!
Can only be achieved if the hair has a medulla....most Caucasian hair are too fine for digital perms
@@yunashin325 my hair is thick af so I hope I can get it lol
@@yunashin325 medulla? I’m planning to get one. My hair is thick and has texture. Not sure if that’s a good candidate though.
Same
@@StephofcourseMy husband's hair is like that too, it's superthick, it feels like horsehair. I think this might be an option for him.🤔
"I want everything, but I can't have everything." Same Brad, same.
I read your comment the exact time he said that line 😂
I used to be a fan, but after watching this masterpiece, I'm a whole air conditioner
😂🤣😂🤣❤️
That's hilarious 🤣🤣 touche 😄
Had me in the first half not gonna lie
lol 😂
Your punny. I love that! 🔥💛
I have been getting digital perms and straights for over 20 years and can honestly tell you that they can literally give you whatever look you want. Also, you really don’t need to dry your hair. You can air dry it and just twist it a few times with your fingers and it will look stunning. Same with the straight.
doesn't it damage your hair in the long run? And do you have thick hair? Mine is thin and not very strong even though I finally started to take a really good care of it some time ago :(
@@lavvy1003 i'm sure it does. it is a chemical process after all. my hair is very coarse and thick so i never really had to worry about that
There is a place in here that do straights on black hair. I have been considering it.
I am curious, how much does a digital perm cost?
@@dianatrif7085 depends on where you get it done. It’s technically cheaper to get it done in Asia (China, Japan, Korea, Philippines for sure) I go to a few salons in Hawaii and due to certain things like machine and chemicals for it being imported I usually pay roughly between $200-400 depending on salon and my hair length/perm style. Haircut is usually included and I normally tell them to keep it at shoulder length so I can grow it out a bit
I’ve had this done several times. In the states, I’ve payed between $180-250 for medium length hair and this process takes 5-7 hours to do. The results have always been worth it to me since it looks so natural.
So interesting ❤ is it called a root perm? What type of hair do you have? What length? Thank youuuuuuuuu 💋
And how long does it hold the shape? 👀
@@katekhardy Yes i want to know too! How long will your hair be curly?
Mine didn't last long. It disapeared completely after the 3rd wash... But I think it was bc the machine didn't work well... or it's just my hair that are too tough. My sister saw some of my hair came out nearly straight after being heated for 3-4 hours :(
I have thick, somewhat wavy Asian (Korean) hair, and my mum loved the results of how natural the curls came out! ❤️
It still blows my mind that people pay money to have some texture, when I spent my entire life hating my curls. Now I love them!
literallyyyy what i was thinking the entire video ! makes appreciate my curly genes 😭
I was thinking the same, i just found the right products for my curly hair, so its not dry andfrizzy, so now i love them
Because some people love curly hair 🤷🏻♀️ lol which is a good thing.there’s nothing wrong with any texture of hair.❤️
We usually want what we don’t have!!!😜
Took a lifetime to embrace natural waves. Wasted years on blow outs.
Me: never heard of Korean digital perks. But since it’s a Brad Mondo reacts video, I am totally here for it! 💗
Same
Same!
Came here to say this!!
*perms*
Koreans do digital perms often! I prefer digital perm myself.
It maintains curls/volume in the hair with less maintenance. The curls loosen over time naturally.
😂I died laughing when Brad almost falls out of his chair at the end and reacts the way he did. I watched it atleast five times. Love this video and the Korean Perm. And Brad, you have a stellar personality that just draws my attention to you so easily. You're awesome.
I got a digital perm on my virgin hair so I wouldn't have to do much with my hair when travelling for business, and it was the most amazing hair I've ever had. Looked great, so easy to maintain.
Unfortunately I got it at the end of February 2020. 20 days later, I was in lockdown, no more business trips. 😅 I had 6 months of great hair in zoom calls. There were plenty of places offering it here in Sydney and it was only a couple of hundred dollars, would 100% recommend.
where in Sydney did you get it done? Wanting recommendations!
Following!
Why only 6 months? Is that all it lasted? or do you have short hair and cut it?
@@Msfitness3The perm will naturally fall out over time, so that's all it lasted. It can vary between people and hairtypes, but 6 months is about average. But even without the curls, the hair that received the solution was straighter than my regrowth which has a slight natural wave and is really thick.
@@xmichellex007x links shared in response to E B's comment. 😊
EDIT: it looks like my comment disappeared, maybe because of the links. 😅 The place I went was Takeshi & Team. I also recommend Blu Creativity who have digital perms listed as a service- I didn't get the perm with them but had a previous great experience with them for cutting/styling. Both are in Haymarket.
i got a perm in Korea and it was exactly like the 3rd person i never had such beautiful hair not damaged at all. i had virgin hair tho and my hairdresser legit had me reply to a questionnaire to make sure my hair could take it. he refused to do a perm on my friends damaged hair, really professional! it was not even expensive! i’ll do it again in a heartbeat. it lasted for more than a year too, truly magical
Yay Tina! I love how Brad barely interrupted her video, she explained the process so clearly 😊
I only heard of this perm because of Tina so I was really happy to see her video here 😊
Brad is like the only person that I believe when he says I'm beautiful. I know it sounds silly but it's just something about the way he says it. Thank you Brad! Also, so glad you didn't fall off your chair!
“I want that…I want everything” LOL twins.
This just looks like a modern version of the old school perm machines they used back in the 40’s/50’s. Those ones were admittedly a little scarier to look at though.
Yes! That was my first thought! I saw one years ago in my local historical society. That was FREAKY. They had some creepy looking mannequin with a horrible wig hooked up to it. It was nightmare fuel, but my weird ass loved it and thought it was so cool. Lmao
@@Sparrow-lh9qk my mom is a hairdresser and has been since the 80’s, she showed me pictures of them when I was a little kid and explained them to me. Both my grandmas used to get their perms with them. They were apparently quite prone to burning your scalp back then.
Those electrocuted people, they were dangerous af.
It looks exactly like one of those monstrosities. It also does pretty much the same thing. The perms look way better though.
Yes, seen them in my book when I was still learning. Looked scary, and feom what I read, they Were uncomfortable as hell as well.
My favorite is when brad says "the best part when they connect all the aux chords to her head and it just start playing music" - 8:24
Brad is the ultimate hype friend we all need! And with stunning hair cutting skills and supplies we can access, he really makes sure we are always looking and feeling our best 💜
Watching your videos as a beauty school drop out makes me feel like I probably shouldn't have dropped out because literally, I screamed at the last video and we both "oh my goddddd"ed at the same moments. Her hair in the last one was just SO beautiful, so healthy, bouncy, shiny! I feel so much passion towards hair in general because I have a lot of thick, COARSE hair. I wanted a perm so badly as a child but no hairdressers would do it because they said it would "ruin" my hair. My hair has been bleached to oblivion and back with 40 vol, my hair is near indestructable. It makes me sad I missed out on my childhood dreams of volume and curl because this method apparently wasn't available back then!
Digital perms are now common treatments in the Philippines! I used to feel so pressured to keep my thick naturally wavy-ish straight-ish hair stick straight due to dominant western beauty standards in Asia. But I decided to get one done in high school and that was the first time I felt like my hair was beautiful. Since then, I’ve been trying to transition my hair back to its natural waviness even after the digital perm “wore off” and I ended up cutting it. I’m all for embracing your natural hair and this was one of the turning points that lead to it.
I always thought straight hair was an Asian thing. Since most of the Chinese students I went to school with used to get them done regularly. And those very sharp haircuts that you don't really see in the west (they do look very pretty on black hair).
@@annafirth6738 that's true. Westerners however straighten their hair to achieve that. Eastern Europeans too, where I'm from. They prefer straight hair. More manageable I guess, more "tamed". I used to straighten it a lot too to keep up with the trend,and because everyone preferred it. But it's too damaging. I haven't put heat on in many years now, trying to keep it natural. I guess everyone wants what they don't have.
@@md.md16 I've got those surfer waves personally, and if I don't preen them right it's just fluff.
You're too right people want what they don't have 🙂
I often think of some (black) comedian lamenting that he felt so jealous when white peeps ran their fingers through their hair (I can't remember who). But I love the lovely braids and fro's. I can see how traditional black hair would be difficult but there's a bit of me that's always a tad envious when I watch hair videos and see some amazing styles.
@@annafirth6738 We just have to find the right style for us to rock it 🥹 which is not easy. I live in the UK now, but I can't find someone who knows how to cut wavy hair, to best suit me. I just do my best at home, I don't do layers anymore, they never come out right, for some reason they turn towards outside, if it makes sense, not downwards to look nice. I just keep one lenght. 🙆🏻♀️
I got a digital perm done a few years ago and it was the ONLY time I was happy with a perm. It kept the shape pretty long too. But the process also took FOREVER!!!
The day just gets better when brad uploads!
I just want a day of Brad doing my hair with all his products and telling me how beautiful I am is that really too much to ask 🥲
Now that does sound a good idea 😀
Yeess🌻
And raiding his closet. And being best friends forever
Same girl same
Same
That last transformation was gorgeous!! Literal hair goals!
I've always hated my naturally curly hair. But after seeing what people do to themselves just to get the curly hair I have every day makes me appreciate it a little bit more... It's still a pain in the ass though😂
Lol Exactly. Same here.
Snap lol
I used to hate my curls. Now that I am older I love it. I grew it out super long and it's just so much easier for me to take care of. Can't believe I once tried to chemically straighten it. SMH. Embrace those curls!!
@zombieebunny The only thing I can personally think of is a very thick hair mask. The Garnier Nutrisse ones work pretty well and are not expensive. They work with my hair when I'm struggling. If that doesn't work you can always try a leave in conditioner. With curly hair you want a decent amount of product to keep it from frizzing out. Texturising mousse on the roots for the lift and body you want. And finish off with a little extra hold hair spray for hold. And if you want add a little hair gel for the edges. I hope I helped you out a little bit. These are just things I've done with my hair to help control it.
@@vanityplates3125 you could try a curl cream. I've used one for a while and has done wonders for frizziness and curl definition. I use a custom product from prose but I'm sure with some trial and error you can find the right one
I just recently discovered Brad and the few videos I’ve seen I think he had the sweetest most charming demeanor. Honestly it is so dang soothing.
I had a Korean digital C-curl perm for my really frizzy and fine hair too but it was not fancy contraption like that. The first time I got it done it was terrible as the frizz was still bad and I went back to the salon. The owner did some work again (Not sure what she did) and after that it was great. I love that the Korean digital C curl perm does not give me hair that is so flat (compared to the traditional straight perm) and lacks volume. I still manage to have a bit of volume despite my texture. Love Korean digital perm.
Love your outfit today. Just love that white pearly necklace when you wear it.
Interesting to see this old technique gain a spotlight again. Got my first digi-perm in the early 2000's and even then I remember it was old technology lol. But my curls lasted so long like 6mo minimum (and my hair hates holding any shape). However curling technique matters a lot since looking back, some digital perms can yield curls from another era and definitely look more old fashioned. Nice to see the technique has somewhat updated itself here to yield a fresher look.
I was getting ready to comment on the history of perms! I was like did they teach you that in school LOL
My school had an old school perm machine, idk the era but they were invented in the late 1920s! It was terrifying looking!
I might have read a paragraph in school but nowhere near in depth research and technique was covered
I love your positivity! You’re gorgeous! 💞
Got a digital perm a few years back in Japan and I loved that with the digital perm you can choose what kind of curls or waves you want.
The last one was the most impressive and gorgeous...LOVE! 😍😍💯💯
This is the kind of thing that revs my engine. When I was in cosmetology school back in the 90's, we studied the history of perms. The earliest perms in America used a heat delivery system very similar to these, but with much more potential for damage. If I had stayed in the business, I would probably have been a perm specialist. I still give my mom perms 25 years later.
I love guy tang literally does the best hair color transformations
Yayaah!! I'm definitely perching the merch on your jewellery. I love jewellery to, but unfortunately haven't be able to treat myself lately. So yeah, definitely going to treat myself. Loving the new merch Brad. Thank you. X👍🏾😁❤️
Wow im so envious right now, so many different techniques to create natural looking beautiful curls and waves. I have never seen stuff like that here in austria. There are so many different steps to follow, amazing
Guy Tang and our Brad? The Gods of Olympus have arrived!
I literally screeched happy noises when I saw this🥰🥰🥰🥰🥰
Guy, Brad, and Hair Buddha. The trifecta
I neeeeeed a digital perm! 😍 the end results are *chefs kiss* perfection
This looks a lot like the old-fashioned perm machines of the 40's and 50's. When I was a kid I used to see them in beauty shops but never had the pleasure(?) myself.
Why was I literally thinking the same thing. I remember seeing them in movies and cartoons
I was just about to say this! Lol
I was thinking the same thing. I saw a picture of one at the barber shop I went to when I was a kid.
The ending had me ded. 😂 So extra about almost falling off his chair. He really does live that extra life.❤️
anyone else binge brad when they’re having a bad day?
@Lord Voldemort just saw you on Charlotte's video yesterday, was I supposed to get an owl but wasn't at my window that day? Did my owl not forward to my new address? I have moved a lot...
Yes
He's good for my mental health lol I love him!
Girl I had a horrible day and after 3 of his videos I’m feeling human again
Brad having a hairgasm over the way the hairdresser combed the little hairs in, how he blowdried the hair and the final product. It looks amazing btw. I want that.
"I want everything, but I can't have everything..." Brad Mondo, 2021. Most relatable quote of the year.
The way he said it was one of the cutest things I've heard this year
Tina! I love her to pieces! Best voice ever!
I never realized that ‘digital perm’ is a Korean thing. With our natural straight hair, we Asians are obsessed with making curls. When we say we’re going to the hair salon it is taken granted that we’re getting a perm of some sort. :)
I am west asian and its funny becauae we are obssesed with getting pin straight east asian hair and peopoe spend lots of money to get the treatment 😂
@@meggieqin8496 I guess we all want something we don’t have. :)
So crazy how us with Afro hair want it straight. As the saying goes, the grass is always greener on the other side.
So in Brazil the straight hair is everybody’s dreams. We have a lot of procédures to maintain the hair straight. The curls are cute for young girls only. It is a general preference that I dont agrée that much.
@@dlilwon I love afro hair but my hair is so damn straight that even that korean digital perm fail to make a good curl on my hair 😂 Let’s just appreciate what we have. Your hair looks gorgeous (if your profile pic is your selfie)
We all had digi perms when I lived in Japan, they are amazing! Super easy to take care of, even if you are bad with hair stuff and they always look so natural!
This is almost spot on of what I wanted when I was younger. I wanted Julia Roberts hair in pretty woman so bad! I wanted huge bouncy curls without having to spend hours on my hair each day. Still jealous of those curls. Lol!
even people with naturally curly hair have to spend hours on it lol
If you grew up in the 90s (aka without the internet) with curly hair like that, chances are it wouldn’t look like that due to the lack of knowledge on hair care for curly hair. It’d probably be a frizzy mess and you’d have grown up hating your “frizzy, unmanageable” hair.
@@gummy5862 lmao don’t lie, some people still managed to tame their curls properly. “Chances are” what a weird comment to make. All sis said was that she wanted the same curls as Julia Roberts lmfaooo
@@ejhdbegbeidishdj9358 I knew a girl who couldn’t manage her curly hair literally 1-2 years ago and kept using a round brush to brush her dry frizzy hair. Believe me, every girl you see with “frizzy” hair is a girl who abuses her curls.
1:46 my reaction too!😂😂 I was like, what Star Trek alien nightmare is this?!
i'm sorry brad but this whole head of blond is your best look, you now have to keep it forever.
Okay, I'm 247 years old but I can actually remember when we had those strange looking perm machines in this country. Each curler was attached to a cord that was attached to a machine and enough heat was generated to "set" the curl. I never had my hair done on one of those machines; I just saw them in salons. I did a double take when I saw that perm machine in the first part of this video. Takes me WAAAAY back. I've heard that there's nothing new under the sun and THIS certainly isn't new. It may be new in Korea but the last one I saw in this country was in the mid-60's. I think on the ones in this country the curler was actually a part of the machine but on the Korean model the curlers are separate. How tight the curl is depends on how long you leave the curler in. Just take them out sooner if you want a loose curl and leave them in longer if you want a tight curl. I never thought I would ever see one of these monstrosities again.
Okay I saw this machine when my mom went to do her hair and I wanted used on my hair. I thought 💭 it was cool and wanted to see what it did. I would want it still done 😊
It is different, this is much more precise I guess+ digital
True. This isn’t anything new at all.
I called a bunch of places in my city asking about digital perms and no one had any idea what I was talking about 😅😭
247?
I work for a Korean couple here in Canada and they do digital perms all the time ! It’s very cool to watch !
I like watching hairdressers roll the hair up for perms. It’s so satisfying to watch!
I recently dyed my hair back to my natural colour to have it healthy rather than pink, and now I’m living my hair dreams vicariously through these kinds of videos. 💖
I just LOVE when you give such positive feedback to other cultures/stylists/etc, it’s so refreshing! You are the best Brad! My mom owns a salon for 15 years now but it would be a dream for us to meet you!
Brad you always make me laugh. Your so unapologetically yourself and it’s so refreshing! You turn my day around. And your so relatable, ‘ I want everything but I can’t have everything 😂’ your just pure awesome sauce 🥸
I had a digital perm in Japan almost 10 years ago. It was fun and very easy to dry and style. Looked more like large ringlets on me, maybe because i have fine, non-asian hair. Straight perms though, those were my jam!
Gorgeous! I'm also laughing at Brad's reaction to almost falling out of his chair 🤣 "My life flashed before my eyes!". Been there...
The original perms from like 1920 were just like this. Everything old is new again.
Yes!! Thank you! So many people have never see those permanent wave machines, but I've always thought they were so cool. I really want to get a digital perm now since I always wanted to be strapped into a perm machine like that hahaha
Right! We were shown that when learning how to perm in my cosmetology school, I always thought it looked neat, but it was so iffy whether you'd burn all your hair off back then. I like the digital aspect, it seems slightly safer at least lol
Yes...I often wonder if Brad knows anything about the history of hair dressing? I've done so many of the techniques he criticizes. Though coloring hair with sharpies is a new thing... Love his videos though! He makes me laugh!
Yes but with a different lay pattern bc they was walking around looking like curly sue instead of these loose curl moments.
@@courtneypainter5073 it’s only been in like the last 20 years they have figured out how to create nice waves with a perm. Poodles 🐩 were the norm.
Omg that montage of your jewellery was so amazing!
I feel like they would need to have you sign a paper certifying that you're not pregnant or wearing nipple piercings before they hook you up to this thing.
I can’t stop laughing about u and that chair! Oh gods, you make my day Mr. Mondo!
Thanks to you I am embracing my natural hair more then ever.
Watching your videos have given me the confidence boost I needed.
Thank you so much Brad💖💖💖💖
1:46 I was wtf is that creature over her head? 🤣🤣🤣 this is priceless thanks Brad
Those perms came out beautifully. However, I must point out they were done on Asian hair, which is thicker and is known for being able to withstand a ton of treatment. If I was to have that last perm (deconstruct/reconstruct the hair bonds, twist, heat steam, brush and set) done to me, my hair would be fried. 😊
Those hairdressers have got some amazing skills. I've got waves naturally which I hate always wanted straight hair think I'm going to start loving my curls now thanks Brand Mondo.
Brad is seriously the most amazing person. I've learned so much from his videos and he always spreads such positivity.
I want that last girls hair! OMG soooo pretty!
Wait, the last one was mind blowing. It looked amazing and like he used curlers, no perm here in the UK comes out looking that amazing! I am shooketh!😳😲🔥🙌
That last video was everything 🙏🙌❤️❤️❤️
Who else is with me That Guy Tang and Mondo need to colab? That is goals. Maybe they did and I missed it but I never found that video. I would so be hyped if they did. The energy level would hit the roof and beyond.
They're all so pretty but the 3rd was my fave!
JUST WOW ON THAT FIRST ONE. i totally agree with brad, thats a medieval torture machine
Omg I love your hair! Favorite by far
OMG as a hairdresser that last technique had me gasping in horror at first and then I was in COMPLETE AWE. that man is a perm god! what a beautiful result! xO
omg that last video 🥰😍 I NEED THATTTTT
I WANT THATTT
It just reminds me of that scene in Clockwork Orange when he's hooked up to that contraption that's holding open his eyes and mouth.
Lovin’ on you Brad !! BTW, I really like your edits of your vid’s ~ 💟 AND jewelry YES !!
I actually had digital perm before from 2012 to 2019. Every year i always have my hair refreshed but ive finally moved on from perming because i already bleached my hair lol. Digital perm is really gorgeous and less maintenance (for me) i just twist and scrunch my hair after every shower and just apply hair product for it to stay the whole day.
Brad. PERIOD. We need a perming on extreme long hair. Like I’m not talking to the shoulders, to the elbows. Like TO THE BUTT perm on a hair. I need it!!!
This makes me think of the vintage permanent wave machine. It’s actually a very similar process except they say “digital” now. If you google vintage perm machine you will see pics that are basically the same.
They couldn’t do loose curls or beach waves. I think it’s more the technique with updated technology to bring less damage to your hair and the fact that you can’t get these perms in non-Asian salons
You slay me with your commentary. Just love it!
I have thick, somewhat wavy Asian (Korean) hair, and my mum loved the results of how natural the curls came out!
If you’re able to, I’d highly recommend you try it out if you can! ❤️
Ok I officially LOVE Brad!! I just discovered him and have watched almost half his videos. He is so fun!!
lol i JUST did these digital perms last thursday
i’ve been doing perms like this since i was 4 yrs old so i never thought this technique would feel so new to foreigners
the feeling of your hair being pulled upwards and the moment the hairdresser unravels the thingys it’s SO satisfying
so happy you discussed this in your channel😍
Omg, Brad. I think you need to indulge your urge to learn about Korean perming. I love how excited you are about it and how intense your reactions are !!! 💗
The client definitely cares when you tell them their ends are dry and crusty.. 😭
Im always looking at your xring sll the time and I want it.
Thankyou. Loveyou BradMondo.
This machine is straight out of a marvel villain's basement.
I mean damn.
That thing is insane.
The last one was hands down the best!
I lost count of the amount of times I lol to Brads comments. He was saying what I was thinking. hahaha I'm not sure I'd jump on a digital perm for fear of destroying my hair but these results are wonderful.
OMG. These results literally took my breath away 😍😍🤤 they made my brain tingle 😂
Brad looks amazing with the little bit of facial scruff he's rocking
Wow first n last one came out so nice 😍
Ugh if I had the money I would have Brad taking care of my hair all day every day
Wow this process is fascinating!
Started getting these once a year since I was 19. I love it so much. A few things about this perm:
1) It’s a hot perm, so unlike a cold perm, it’s more curly when dry, so you don’t use mousse or gel. Because you don’t use mousse or gel, the styling while blow drying is very crucial and you can do so many different styles.
2) Because it uses heat, you can’t do it all the way to the roots unless you want it to burn your scalp, so that’s why in the first video, she choose to do an additional root perm. It gets kinda hot during the process, especially around the ears and neck
3) I have long hair (to the small of my back), so it takes 4-5 hours each time for me. It’s a very long process
4) It also isn’t very damaging for me despite what stylists have told me. Not sure if it’s because of my hair type, but I’ve never had damage from the perm. I have gotten damage from the styling process after the perm (using high heat from the blow dryer), but that’s more because if my carelessness.
5) It’s very highly recommended to have layers with this perm if you have longer hair because the perm along really shows up on the bottom 1/2 of the hair, so without layers, the line between curly and straight is very obvious
Your are so funny! I love watching your videos! I have learned a lot by watching your videos!!!!
I always blush at Brad's intro when he says, "Hi beautiful". I want to feel like he's talking to me. Surely I can't be the only one?
Thanks for making my day, Beautiful! 😍😍😍
When he was breaking the bonds in her hair, I was also terrified. I have seen this happen by accident in Cos school when someone would use a acid instead of alkaline. Its insane that he brought her to that extreme of a bond break. I was freaking out with Brad 😨
I love your reactions haha...It was so fun watching you react to the videos. Just spotted my hair stylist Jameson in your video, he is literally a digital perm God! Digital perm been around for the longest time in Asia. I first did it 15 years ago and yes it looked just as beautiful.