How to talk about impact in your design projects (and what to do if you don't have it)
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- เผยแพร่เมื่อ 8 มิ.ย. 2024
- Being aware of the impact of your designs is so important, whether you’re presenting them in a job interview, case study, or even updating your company about a project.
Here are some tips on how to talk about business and design impact, and a walkthrough of slides I used in my job interviews. Enjoy!
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//LINKS
Looking for 1:1 mentorship or feedback on your portfolio? Book a session with me on Superpeer: superpeer.com/femke
Looking for a new design job? Browse my job board of fresh product design roles: pallet.xyz/list/femkedesign-j...
//TIMESTAMPS
0:00 - Intro
0:58 - What is business impact?
2:56 - Examples of business impact
3:24 - Why is impact important?
4:32 - What if you don’t have business impact?
5:59 - Walkthrough of my presentation
6:29 - Design excellence
8:44 - Design culture
12:11 - Giving back to the design community
13:00 - Outro
// MORE
Website: www.femke.design
Podcast: www.designlife.fm/
Twitter: / femkesvs
Instagram: / femkedotdesign
My logo animation is done by Austin Saylor: www.austinsaylor.com/
My brand is designed by Black & White studios: www.blackandwhitestudios.nz/
Some videos are edited by Nancy Palm: nancypalm.com/
//GET STARTED IN UX
Visit this link for a list of curated UX Design resources and tools: www.femke.design/resources
I wish I saw your video two years ago, but it's still useful to me now so better late than never
This was so informative and totally changed my mindset behind the impact of my designs! Listening to all your achievements, I'm overwhelmed by the impact you've made and how you find time to continuously share your knowledge with us on youtube as well. Do you have any advice as far as time management and balancing personal life?
Thank you! I think the biggest things for me have been:
1. Learning how to say No so that I only focus on the most impactful things
2. Hiring help! I have a couple freelancers I work with who help keep this channel alive.
3. Listening to you, my audience on how I can best help you and use my time effectively to do so
This is hands down the best video I've seen here in youtube while preparing for my job interviews. You're so informative and I loved all the content and examples. While watching, so many ideas came to me, I can relate so much! I can apply your examples into my own experiences that I've had throughout my career as a designer. Thank you so much for making and sharing such great and helpful content! I'm now a subscriber and will be 100% keeping up with your channel. Keep up the great work! 👏👏👏
Thank you Karim! It's comments like this that keep me going on this channel so I really appreciate it :) So glad I could help in some way!
You are amazing, Femke! Inspiring!!👏
It’s amazing all the work you’ve been doing. You have a big fan over here, Ifollow your content since a few months, it’s really helpful!
Much appreciated!
So valuable! love how actionable and organized your content is. Thanks for sharing!
Thanks for watching!
This topic was perfect timing! I've definitely worked on projects that once I pressed send for the printer, that was the end of that project for me and then it was on to the next one, so I was never able to (or even thought to ask) what the impact was. I really appreciate the idea of design impact as I'm reworking my resume and trying to figure out how to show the value that I added to each position that I've had in the past, even if that was information that I was not privy to. Thanks for this video and the awesome insights!!
Yay so glad to hear this was helpful for you :)
Extremely valuable content, thank you for sharing Femke.
You're so welcome!
this was very informative, thank you so much!
This video is honestly so useful, impact is talked about so much in design interviews. It was so nice to see your personal examples of alternatives to business impact you’ve used in interviews 😊
Thanks Furquan!
Super valuable content. Thanks so much for sharing this with the community!
Glad you enjoyed it!
This is pure gold! Thank you for the video
Glad you enjoyed it!
Soooooo informative and amazingly reframed. Thank you so much.
So glad!
Thank you. Had an important videos I made for a company. I Just put the video on my site. But after this video I added the views / likes to show impact.
Thank you so much, this has helped me more than you possibly know.
So glad to hear it!
You are sooooooo lovely, and reframe things really well. This is really helpful. Thank you!
Aw that's so kind of you! Thanks!
Thanks for sharing your approach. Side note: Design Nights in Amsterdam where awesome!
Really great videos. Thank you Femke! 😃
You're so welcome!
Femke! You are amazing and you inspire me everyday, not only with your videos but through your twitter account and all your contributions in general! Thank you so much for this, I really appreciate it ✨
Thank you so much!!
Thank you so so very much. This is great!
You are so welcome!
Thank you, Femke! Thanks to your video about handoff I was able to improve the handoff process at the company where I work! fun fact: I also had to prepare a "Figma for engineers" workshop and file haahah
Super good advice on impact, thanks for sharing your thoughts. It's becoming a habit to ask how are we measuring success for this feature or update
Absolutely!
Hello Femke! I really enjoyed this video, I found it very informative I love to see how you approach the different aspects of design. I would really like to learn more about the way you handle your day to day tasks and the processes you follow . For example tips on how to present projects to devs, BAs, and clients so that you are as clear as possible. Thank you so much!
Thanks for the video topic suggestion! Will add it to my list.
Femke, you're so good.
I hope to be like you someday.
Thanks Ola!
Wonderful
Femke you're amazing, thank you so much for sharing your knowledge! I've got a dilemma here. I saw your video about your last portfolio update and you showed a project that wasn't shipped yet. My best work at the moment hasn't been shipped and we're still working on it, but it's for sure the one that has the potential of having the most impact. Is that a stopper for sharing it at a portfolio presentation? I wouldn't have to send it, just talk about it, but it scares me to reveal too much information, though it could be determining to get this new position... What would you do?
Hey! Curious what's holding you back - is it that it hasn't shipped or you're worried about sharing to much info? If the latter, can you elaborate?
@@femkedesign Hello Femke, thanks so much for replying! I’m struggling with selecting the last project of my portfolio.
On the one hand I have this project I’ve been working on for like 2,5 months. It’s about exploring the Proof of Concept of an innovative functionality (and technology) into the app of a known customer. As something innovative and not yet shipped nor sure to be shipped, we’re still working on it. I’m on the testing phase of the prototypes I’ve designed to find out wether our initial hypothesis were right or not. I considered telling the whole journey of the project and the impact we expect to have if we finally launch it, but blurring all the labels and references to the brand and sector (they’d still know which it is). Still, I’m afraid I might give away too much information and it could be negative for the company I’m in now and applying for.
On the other hand, I have a little project (only 3-4 weeks) where I fixed a small flow that was causing a lot of pain points for the user. The impact is visible, since they can check out the users negative feedback on the app store and I can dive deep into the solution since it’ll be shipped in about a month (I also have data for impacted users). Unfortunately, for this project we didn’t get to test with real users (just some personal guerrilla and the initial research on their feedback on the app store). This project would have even more impact because after the solution, they valued more my job and I became the lead of UX of this app.
What would you do? Is it better to tell a smaller project but with maybe a much more provable impact, or risk it and maybe show too much about the huge long-term project?
Thank you so much in advance, you’re such an inspiration!
Hello Femke! I am really enjoying watching your channel video. Is it possible to ask you to share your presentation for the dev team on how to use Figma?
Not sharing at this time but might do in future!
Amazing tips, thanks alot for sharing.
I would like to ask, what is the best tool that I can use to present the projects that I was working on (Behance or Notion or even personal website)?
It's always good to have a personal website. For presenting projects I do mine using Figma but honestly anything works!
@@femkedesign Thanks alot 🙂
Can you make a video of you building a WhatsApp status saver? Thanks.
Probably not, but I'll keep in mind the request to live design more in my videos :)
Thanks
Is that all really necessary^^
Just sharing my experience of what's worked for me and others I've interviewed! Feel free to just take the nuggets that you need or speak to you, you don't have to do it all :)
Documentation is not design therefore cannot be categorized as having design impact.